Robredo: True leaders perform well despite having ‘uninspiring’ boss PLAY LIST 02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games FEU Auditorium’s 70th year celebrated with FEU Theater Guild’s ‘The Dreamweavers’ National Coffee Research Development and Extension Center brews the 2nd National Coffee Education Congress Don’t miss out on the latest news and information. Barangay Ginebra import Justin Brownlee (right) and Meralco’s Cliff Hodge battle for possession in Sunday’s PBA main game at Smart Araneta Coliseum. —AUGUST DELA CRUZMeralco certainly didn’t like the way things ended a year ago after Barangay Ginebra import Justin Brownlee finished their championship series with a game-winning three at the buzzer.Eager to get back at their tormentor, the Bolts downed the Gin Kings, 93-78, on sustained grit and hustle before an unfriendly crowd at Smart Araneta Coliseum Sunday.ADVERTISEMENT LATEST STORIES Robredo should’ve resigned as drug czar after lack of trust issue – Panelo In a rematch of last year’s finals of the PBA Governors Cup, Allen Durham efficiently worked in the lane and neutralized the damage that Ginebra’s twin towers of Greg Slaughter and Japeth Aguilar could possibly inflict as the Bolts again won with authority for the second consecutive game this conference.Last year’s Best Import lit up the stat sheets with 30 points, 24 rebounds and eight assists and got contributions from the energetic crew of Chris Newsome, Jared Dillinger and Cliff Hodge.FEATURED STORIESSPORTSSEA Games: Biñan football stadium stands out in preparedness, completionSPORTSPrivate companies step in to help SEA Games hostingSPORTSWin or don’t eat: the Philippines’ poverty-driven, world-beating pool starsThe turning point came when the Bolts engineered a huge run in the third quarter, building as many as 19 before settling with a 15-point cushion that they protected until the final buzzer.Brownlee hardly contributed to turn the tide around and obviously wasn’t in his element in the opening match of the Kings, who are bidding for a back-to-back championship in the season-ending conference. Earlier, Star capitalized on Blackwater’s misery and opened their campaign with an emphatic 103-86 win.The Elite couldn’t nail their shots from afar and got roughed up in the lane. Worse, the team’s most consistent performer, import Trevis Simpson, was plagued by an injury at a time they needed him most.Simpson crumpled to the floor with almost a full quarter to go and the Hotshots wasted no time in dealing the lethal blows as center Ian Sangalang and PJ Simon conspired for the finishing kick.MERALCO 93—Durham 30, Dillinger 17, Newsome 16, Hodge 10, Amer 8, Hugnatan 5, Nabong 4, Lanete 3, Caram 0, Chua 0, Atkins 0, Faundo 0, Sedurifa 0.GINEBRA 78—Tenorio 16, Slaughter 14, Brownlee 13, Thompson 9, Mercado 8, Aguilar 6, Ellis 6, Marcelo 4, Taha 2, Mariano 0, Devance 0, Caguioa 0.Quarters: 21-32, 43-45, 72-57, 93-78ADVERTISEMENT Church, environmentalists ask DENR to revoke ECC of Quezon province coal plant Ethel Booba on hotel’s clarification that ‘kikiam’ is ‘chicken sausage’: ‘Kung di pa pansinin, baka isipin nila ok lang’ MOST READ Lacson: SEA Games fund put in foundation like ‘Napoles case’ Ceres-Negros extends winning run at home turf View comments Trump strips away truth with hunky topless photo tweet Sports Related Videospowered by AdSparcRead Next El Nido residents told to vacate beach homes
Glassdoor is excited to reveal the 2014 Highest Rated CEOs at large companies and new this year, the Highest Rated CEOs at small & mid-sized companies, honoring top bosses across the U.S. who have gained the approval of their employees.Based on employee feedback shared over the past 12 months, LinkedIn’s Jeff Weiner takes the top spot on the large company list (1,000 employees or more) with a perfect 100% approval rating, followed by Ford Motor’s Alan Mulally (97% approval) and Edelman’s Richard Edelman (97%). CEO approval ratings are calculated similar to Presidential approval ratings; employees are asked: Do you approve of the way your CEO is leading the company?The technology sector leads the small & mid-sized list (fewer than 1,000 employees) with the top three CEOs at the helm of companies that provide software services for businesses. Number one CEO is Intacct Corporation’s Robert Reid (100% approval), followed by Applied Predictive Technologies’ Anthony Bruce (100% approval) and Paylocity’s Steve Beauchamp (100% approval).Curious who else made the cut (and who didn’t)? Check out the complete results:Plus, see which UK leaders are highest rated among employees with a new Glassdoor report for 2014, the 10 Highest Rated CEOs in the UK.Do you approve or disapprove of the way your CEO is leading the company? Share a company review.
Imagine you’ve just found a job posting and it appears to be the perfect fit. The position is with a company you’d love to work for and you meet each one of the employer’s qualifications. How perfect can this job posting possibly get?Instead of applying for the job right away, it’s important stop for a few minutes to carefully read the job posting and think of it as a lead. This process will help you form a better strategy for your job application that will get you noticed by the employer.As you think of the job posting as a lead, here are five things you need to do before you send your application:1. Update your social media profiles.When you apply for a job, the first thing an employer will look at after your application is your social media profiles.Before you apply for the position, make sure your social media profiles display what you want employers to see. This means your LinkedIn profile should be updated with your most recent experience and you’ve removed anything from Twitter or Facebook you wouldn’t want an employer to see.2. Research the company.Once you’ve read through the job posting, do some research on the company. Check out the employer’s website and read through their career page. You should also take a look at their blog, read about the people who work there, and read out their company news. This will give you a better idea of what the company does and how you can market yourself to the employer.3. Locate the name and email of the hiring manager.After you’ve done some research about the company, it’s time to find the hiring manager. By locating the hiring manager, you’ll be able to customize your cover letter and make sure your application lands in the right hands.Sending your job application to the hiring manager is more effective than applying through the job posting because it enables you to have direct contact with the employer. This way, you don’t have to feel like your application went into a black hole after you applied for the job.4. Reach out to current employees.If you don’t have any connections with the employer, reach out to employees who work in the department where the company is hiring. This is a great way to network and sneak your way into a company through the back door.Once you’re ready to contact some employees, add them on LinkedIn or send an email. Introduce yourself and explain you’re interested in learning more about their company. These employees might be able to offer some tips on how to apply for the job and some insight about what it’s like to work for their employer.5. Tailor your resume and cover letter to the position.After gathering information from your research and networking, you should be able to write a resume and cover letter that’s tailored to the position. Use the knowledge you gained to create an application that shows your interest in working for the company.If you follow these steps before applying for a job, you’ll be guaranteed to stand out against other job seekers. Although this strategy take a little bit more time, you’ll be thankful you went above and beyond to apply for the job.What are some things you’ve done before applying for a job that helped you impress employers?
Former Feyenoord fullback Rick Karsdorp has completed his move to AS Roma.He concluded his transfer from Feyenoord today for €14m plus €5m in bonuses.“My first impression has definitely been good. I came here for three days with some friends about six months ago and I really loved the city. I’ve been here for a couple of days now,” Karsdorp told Roma TV.“Kevin [Strootman] has told me lots about it. I can’t wait to get started. I was on holiday in Mykonos when Kevin sent me a couple of messages to say I could call him or write if there was anything I wanted to know about the club so I did.”He said I can count on him for anything I need. That’s very important for me. I don’t speak Italian and my English isn’t that good either so it’s great that I’ll be able to communicate with Kevin right from the start of the season.“I used to play as an attacking midfielder until the age of 18 or 19 then I switched to right-back with a licence to get forward. As for my best attributes, I’m strong and fast and I have a decent shot on me. I can improve the defensive side of my game, though.“I’ve been playing in this position for three years and I’m still learning but getting better all the time. In any case, I’m at my best going forward.“I try not to model myself on anyone and just focus on myself because everyone plays the game differently. I play differently myself from one game to another, although I try to be as consistent as possible.“In any case, I don’t want to emulate anyone. My own style is different because I’ve switched from attacking midfield to full-back.“Sometimes I carry the ball out of defence and charge up the wing flying past opponents, so people started calling me ‘steam train’. I think I’m pretty fast – that’s why they call me ‘the train’!”
Hull City are fighting to keep Josh Tymon away from Stoke City.Both Stoke and the player’s representatives believe Tymon is a free agent from today after rejecting the offer of a first professional contract to stay at the KCOM Stadium. But the Humberside club insist that is not the case, instead claiming to have triggered an extension to Tymon’s academy contract before Christmas.And they issued a statement last night saying: “We would like to place on record that we have not accepted an offer for Josh Tymon, who has 12 months remaining on his contract.”The club exercised our option to extend his contract back in December 2016, to expire in the summer of 2018.”
Posted on July 7, 2011August 17, 2016Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)DFID, partnering with IMMPACT and others, recently published, a systematic review that delves into the evidence on transport and referral systems for emergency obstetric care (EmOC). The review covers 14 interventions that address organizational problems, structural issues or a combination of the two. The organizational interventions included creating emergency funds through community groups, educating women and traditional birth attendants, and improving facilities. Structural interventions included establishing maternity waiting homes, improving transportation and enhancing radio communications.After discussing and analyzing the interventions, the authors recommend:while continuing to invest in implementing referral interventions within maternal and newborn health programmes, we urge health planners to ensure that the interventions are rigorously monitored and evaluated, or operations research studies designed with controls and comparisons. Secondly, we believe that our finding of the reduction in stillbirth rates in maternity waiting home interventions needs further exploration through well-conducted studies, as the finding was based on studies with suboptimal study designs subject to biases. Finally, we believe that the type of research most relevant to referral interventions for policy and practice is not based on questions of ‘what works’, but should aim to understand how the interventions work andwhy.Share this: ShareEmailPrint To learn more, read:
If there’s one thing we deeply know now, major changes are afoot. Many of us are worried for ourselves, for the people we love and for the people we are joined with as citizens of this country. We feel the divisions so palpably this morning that a way forward seems nearly impossible to imagine.I join you in your worry and anxiety.But we need to find comfort and strength in one another. 55 million Americans freelance today. Freelancers hail from all walks of life and are represented in every race, creed, class and gender across this nation. Let’s use our stunning diversity to come together in solidarity for a better future for all.We know that freelancers thrive individually when we focus together on self help and mutual aid. Self help only works when you join others in common effort. Mutual aid means sourcing what we need together as part of a larger web of humanity.For Freelancers Union, right now, that means we need to share information about what will happen with your health insurance and the future of the Affordable Care Act. I anticipate big changes in taxes as well. We will keep you informed every step of the way and fight for fair policies for freelance workers.Now, more than ever, we need to mobilize politically and economically. I welcome your ideas at Sara@freelancersunion.org. Please know that I can’t answer everyone, but I will post back what I have heard. Now, more than ever, we need to talk.Let’s take a deep breath, let’s put one foot in front of the other and focus on building what we need: a safety net for the 21st century.We’ll get there, together.
So you have debt. As you probably know, you’re suffering in good company. According to the Federal Reserve, total household debt is at a staggering $13.86 trillion — and has been steadily climbing. While you might be one of millions… Full Story,We’ve all heard the expression “less is more,” and the concept of minimalism embraces that fully. While it is not a new concept, the minimalism trend has gained popularity in recent years, especially amongst Millennials in the United States. From… Full Story,Saving more money is one of those big goals that a lot of people have, but get stuck. I know this because we use to be right there too. The year would fly by and we were nowhere near our goal…. Full Story,Have you ever heard of “discretionary income” but felt unsure about exactly what it means? You’re not alone. Many people are aware of what they spend, but not the financial lingo behind it. Discretionary income refers to the remaining funds… Full Story,Mastering the personal finance basics feels pretty good. Getting a firm grasp on your expenses and budgeting like a pro is a reason to celebrate—you’re building the foundation for a solid financial future! This, of course, goes hand in hand… Full Story,While the traditional definition of financial freedom is that you have enough in investments, savings, and passive income that you don’t have to ever work for money again, it can also mean that you reach a point where you don’t… Full Story,Do you ever feel on edge because you’re not sure if you have enough in your bank account to cover your bills and put food on the table? If so, you’re far from alone. A recent study by the United… Full Story,Starting your journey toward financial fitness can be overwhelming. If you take a gander at the Center for Financial Services and Innovation (CFSI)’s eight key indicators of financial health, which include spending less than your income, having sufficient living expenses… Full Story,This Independence Day, as with each 4th of July, I’m reminded of the great leap of faith my parents took more than 37 years ago when they bought one-way tickets to the United States. Their move from their embattled Iran… Full Story,Earlier this month I had a major #fangirl moment. It was a full #fangirl evening, in fact, when I teamed up with New York Times bestselling author and Girlboss founder Sophia Amoroso to share in a very special money event…. Full Story
Post navigation When I graduated from college *ahem* eons ago and it came time to pay off my federal student loans, I had no clue there were different options. I opted into the standard repayment plan because I didn’t know any better. Looking back, if I had been aware that there are quite a few different repayment options, I would’ve done my due diligence to see which was the best fit for my budget. I’d love to prevent you from making the same mistakes I made. Here’s how to go about gauging which student loan repayment is best for you: Research Your Options You’re placed in the standard 10-year repayment plan by default. However, this is typically the highest monthly payment plan. “So, before you fret about whether you can afford your student loans, look at what other payment options are available,” says Robert Farrington, founder of The College Investor. Here are the student repayment options to choose from: Standard Repayment Plan. The standard repayment plan is the most basic one. If you don’t choose a repayment plan, this is the one you’ll default into. You’ll be required to pay a fixed amount for 10 years. Graduated Repayment Plan. The payment structure is graduated. Your payments start lower at first and will increase every two years. You’ll be required to pay off your loans within 10 years. Extended Repayment Plan. Payments will be either fixed or graduated, and the amount will be lower than both the standard repayment plan and the graduated repayment plan. You’ll pay off your loans within 25 years. Revised Pay As You Earn Repayment Plan (REPAYE). Under REPAYE, the amount you owe each month will be 10 percent of your discretionary income. If your loans were for undergraduate studies, you’ll have 20 years to pay off your balance. If you took out any loans for graduate or professional studies, you’ll have 25 years to pay off your student debt. Any remaining balance after that time will be forgiven. With all income-based repayment plans, your monthly payments are recalculated each year. And how much you pay is dependent on the size of your family and your income. Pay As You Earn Repayment Plan (PAYE). With PAYE, you’ll pay 10 percent of your discretionary income. But it will never be more than what you’ll be paying if you opted for the standard repayment plan. To qualify for PAYE, you must be a new borrower on or after October 1, 2007. With PAYE, any outstanding loans will be forgiven after 20 years. Income-Based Repayment Plan (IBR). If you’re on an IBR plan, your monthly payments will be either 10 or 15 percent of your discretionary income. (Note: They’ll never be more than you would’ve paid under the 10-year standard repayment plan.) The balance on these loans will be forgiven after 20 or 25 years, depending on when you received your first loans. Income-Contingent Repayment Plan (ICR). On this income-based repayment plan, your payment would be either 20 percent of discretionary income or the amount you’d pay on a repayment plan with a fixed payment over 12 years, whichever is less.Income-Sensitive Repayment Plan. Under this plan, your monthly payments are based on your annual income and can increase or decrease if your income changes. Your student loan balance will be paid off within 10 years. Know What You’re Eligible ForTo narrow down your choices, figure out which repayment plans you’re eligible for. Some repayment plans are only available if you’ve taken out certain loans or if they’re over a certain amount. For the nitty-gritty details, you can check out the U.S. Department of Education’s Federal Student Aid website. There’s also Public Service Loan Forgiveness (PSLF), which is for those who are working in the government, serving in the military, or employed by non-profits. To be eligible for PSLF, you must be on an income-driven plan. Figure Out Which Plan Works Best for Your Budget The most important thing when it comes to repayment is whether you can keep up with payments. “The best repayment plan for you is the one that you can afford to make the payments on every month — without missing,” says Farrington. After all, this is a bill you could have to pay for the next 25 years. Because the standard repayment plan has higher monthly payments, an income-driven plan might be the best fit for your budget, explains Farrington. Income-driven plans — such as Income-Based Repayment, Pay As You Earn, and Revised Pay As You Earn — set your monthly payment at a percentage of your income. It’s either 10 percent or 15 percent of your discretionary income. “This can be helpful when you’re just starting, as your payments could legally be as low as $0 per month if your income is low enough,” says Farrington. On the flip side, lowering your monthly payments and stretching out the time it takes you to repay your student debt means you could be paying more in the long run. That’s because you’ll be paying more on the interest. If you’re not entirely sure which repayment plan is the right one for you, no need to fret. Just remember that you’re not tied down to a particular plan for the duration of the loan.Your Repayment Plan Isn’t Set in StoneHere’s the good news: you can change your repayment plan at any time. If you’re moving from a standard, extended, or graduated plan, you can move to an income-driven plan without any concerns, says Farrington. Don’t delay paying off your loans simply because you’re afraid of being locked into making the same payments every month for the next decade. Who knows what might change for you financially? “If budgeting is an issue, don’t defer your loans because you can’t pay,” Farrington adds. “Instead, switch to an income-driven plan and base it on your new income.” But if you’re already on an income-driven plan, and you decide to switch to a standard repayment plan, there is something you’ll want to take into consideration: any unpaid interest will capitalize on the loan.Choosing a repayment plan for your student debt can feel disorienting. But by knowing the basic details, you can better gauge which repayment plan is the best fit for your budget. Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window) RelatedWhat You Should Know About Student LoansApril 25, 2019In “Student Finances”Student Loan Assistance Programs: What You Need to KnowAugust 20, 2019In “Student Finances”The 4 Biggest Budget Surprises for New College GradsMay 24, 2018In “Budgeting”
What do you look for in a romantic partner?A love of the outdoors? A penchant for peanut butter? Large… hands?According to a new survey on 2,000 singletons conducted by dating app Plenty of Fish, the most important trait single people look for is “meaningful conversation”.That’s right, it turns out we’re all a little bit deeper than we thought.While popular culture might have us believe that bulging biceps and a Kardashian-worthy pout are the fast-track for finding love at first swipe, the truth is everyone’s just looking for a bit of good old-fashioned conversation.The survey found that good communication rated higher than physical attraction, while 58 per cent of respondents cited bad grammar as the biggest deal-breaker, placing it higher than bad sex – cue hundreds of dating app users vowing never to date an apostrophe again because the last one was too possessive.When it comes to the initial stages of dating, conversation is clearly crucial, as 60 per cent of respondents said they believe it’s possible to fall in love after just one chat.Plus, another 87 per cent said they found someone more attractive after a good conversation.So, if conversations are so important, evidently the topics you choose to discuss are of equal significance.According to the survey, dating app users are fed-up of talking about President Trump, with 51 per cent of respondents citing this as their most insipid topic.Meanwhile, 20 per cent claimed to be bored of talking about speciality diets (sorry, vegans) while another 18 per cent said they were tired of discussing “millennials vs. everyone else” i.e. avocado toast vs. buttered toast.The survey also found that political ideologies were of paramount importance during initial conversations, with 59 per cent of respondents declaring that they wouldn’t start a conversation with someone who’s dating profile promoted an opposite political opinion to theirs.Talk isn’t so cheap after all.Source
Doing It Right “ChrisHeuer and his wife Kristy, run the Social Media Club. They wanted tofind a way to save money on hotels in Paris. They found a house forrent, which cost something around 5,000 Euros, and they got severalsponsors, largely PayPal, to pick up most of the costs for the house,which they branded “the Social Media Club House.”” @ Intro in your tweet. mvolpe “CarnivalCruise Line is introducing a new social media policy in 2010 thatprohibits partners from using any Carnival trademark or intellectualproperty on social media websites including Facebook, Twitter, Linkedin – without prior written approval.” Download the free kit Special Guest: Marketing Takeaway: with Subscribe in iTunes: , @ “BluDot, a furniture maker based in Minneapolis, found out with its “RealGood Experiment,” which it developed with branding firm Mono. Theexperiment was equal parts marketing campaign for the chairs, whichretail for $129, and research into the recession-friendly phenomenon of”curb mining” — the practice of nabbing household items left on streetcorners.” NOTE FROM THE PRODUCERS:We are doing a special Holiday episode live today Wednesday, December 23rd at 4:00pm ET. Check out the show at www.hubspot.tv. New day and time for HubSpot TV next week: December 23rd, 4PM Closing Enterprise 2.0: New Collaborative Tools for Your Organization’s Toughest Challenges Big brands turn to small blog houses for big results How to interact on Twitter: @ http://andrewmcafee.org A GPS Experiment Busts Street Thieves “All told, Blu Dot believes the experimentgenerated nearly 60 million Web impressions, including blogs andTwitter posts. Unique visitors to its site tripled in the first fewdays of the experiment.” Leverage Enterprise 2.0 thinking in your business. www.HubSpot.tv (Episode Length: 24 minutes, 41 seconds) Carnival Cruise Lines Releases a Restrictive New Social Media Policy for Travel Agents. amcafee Marketing Tip of the Week: Carnival Titanics Their Marketing “Whatwould happen if a furniture company left 24 designer chairs, manyequipped with GPS tracking technology, on the streets of New York?” 5 Business Benefits of Twitter’s New Feature ‘Contributors’ (Launching Soon!) http://itunes.hubspot.tv/ and @ Episode #71 – December 18, 2009 amcafee Andrew McAfee Marketing Takeaway: Marketing in a Downturn Strategy Kit Big Brands Playing Small Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack “Pepsi’sSuper Bowl streak is over after a 23-year run. Ads for the drinks won’tappear in next year’s Super Bowl on CBS. Instead, the company plans toshift ad dollars to a new marketing effort that’s mostly online.” “There was some concern it wouldn’tmake an impression beyond “design hipsters,” but Blu Dot found it wasgetting attention from the tech community, including Fast Company and asecurity blog.” “Twitterwill be releasing a new feature called “Contributors,” which allowsmultiple users to contribute to a single company Twitter account.(Woohoo!)” Twitter Encourages Contribution “What didPayPal get? Mentions on our blogs and Twitter accounts, but a privatedinner where they got to know us away from the hustle and bustle oftheir show floor exhibit.” karenrubin Small is the new big. Richer relationships with fewer people trumps interruption advertising to millions. You can’t control your brand, and doing so limits your exposure. for tips and tricks to generate more leads efficiently and inexpensively. Pepsi turns ad focus online Headlines Learn how to get the most out of a tight marketing budget. “ShipperFedEx also said Thursday it will not advertise again in the Super Bowldue to costs, the same reason the company gave for sitting it out lasttime around.” Make sure you have both individual and company Twitter accounts! Originally published Dec 23, 2009 3:00:00 PM, updated July 04 2013 Marketing Takeaway:
Originally published Mar 10, 2011 2:40:00 PM, updated October 20 2016 LinkedIn Today You should have LinkedIn share buttons on all your content. Recently, LinkedIn launched a new sharing button that tracks the number of shares much like the buttons from Twitter and Facebook. (There’s one on this article, give it a quick click!) Very soon after this new button launched, we added it as an option to the blogs of all 4,000 HubSpot customers – no software to install, it just shows up. ( Topics: What do you think about LinkedIn today? What other tips would you have for marketers? Leave a comment and let’s discuss. . Other ways include making regular status updates, and answering questions posted on LinkedIn Answers. (Check out the news article featured in the video, look familiar?) Now that your news and blog posts can spread more virally on LinkedIn, there is even more reason to be active in this business community. If you have more friends and build better relationships with them on LinkedIn, then it is more likely your content will get more shares and be featured on LinkedIn today. One way to be active is to join groups and post messages there, like our Today LinkedIn launched a new news aggregation and curation service called What does the launch of LinkedIn Today mean for marketers? Inbound Marketers LinkedIn Group You should be publishing not advertising. . Here is a short video from the company explaining what it is. You should be active on LinkedIn. Many other websites automatically curate news based on what your friends have liked, shared or voted such as Reddit, Digg, Facebook and tons more. So the story here is not the technology, but the fact that this type of service is now available on LinkedIn, making it extremely relevant for B2B marketers. LinkedIn Marketing LinkedIn today is yet another service that gives inbound marketers an advantage. Rather than buying ads people ignore, you want to be the content that is showing up on the homepage and being promoted by LinkedIn members. The best way to do this is to start a blog and be your own publisher. In fact, I’m hoping that this article gets featured on LinkedIn today because all of you share it on LinkedIn. ). If you are not using HubSpot for marketing, you’ll have to figure out how to add the new button to your blog, maybe contact a web developer, etc. Either way, you need to do it! Having these buttons on your content makes it much more likely your website visitors will share the content with their networks and your company will get more attention on LinkedIn. Note to customers: There is a checkbox in blog options to turn it on or off, very easy – if you have any trouble, just call support at 888-HubSpot LinkedIn is a huge social network, has a strong following and usage among b2b companies and is the largest business / career focused community in the world. If you sell to other businesses, or even to individual business people, you need to know what you should do to get the most out of LinkedIn Today. Here are some of the key tips for marketers: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Inbound Marketing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack 5. 75% of U.S. Adults Unwilling to Pay For Online News- About three-quarters of respondents to the survey of 2,251 U.S. adults said they wouldn’t be willing to pay anything for online news if their newspapers failed to survive. ( This data comes from a recent Pew Internet Study available here.) 2. Adults Don’t Pay for News On Tablets and Mobile Devices How people consume news and information is fundamentally changing. In a week that saw Twitter celebrate its fifth birthday and LinkedIn welcome its 100 millionth member, we take a look at the shifting information landscape and its implications for marketers. Photo Credit: 3. 47% of American Adults Get Local News On a Mobile Device- Nearly half of all American adults (47%) report that they get at least some local news and information on their cellphone or tablet computer. ( This data comes from a recent Pew Internet Study available here.) Topics: 6. 65% of Mobile Connected American Adults Feel It Is Easier to Keep Up With News- 65% feel that today it is easier to keep up with information about their community than it was five years ago (vs. 47% of nonmobile connectors) ( This data comes from a recent Pew Internet Study available here.) moriza This newest data continues to illustrate not only the rise of online media consumption, but also highlights its ubiquity thanks to mobile devices like smart phones and tablet computers. However, in a time when information is becoming an omnipresent commodity, something becomes scarce. In today’s online information age, attention is the new scarce resource. With news always around us, it is easy for people to experience an information overload. This scarce resource introduces new challenges and problems for marketers. – The graphic below illustrates the disconnect between adults that are currently paying for news and the growth of news consumption on mobile devices. This data shows that payment for news and information isn’t keeping pace with consumption. ( floor has dropped out 7. 47% of American Adults Use Their Cellphones and Tablet Computers to Get Local News and Information- ( This data comes from a recent Pew Internet Study available here.) Marketing Takeaway Information consumption habits are clearly shifting. How is of the classified advertising market. See chart below: Original full size chart here Originally published Mar 25, 2011 11:00:00 AM, updated July 11 2013 To face these challenges, marketers should continue to adopt inbound marketing tactics like search engine optimization, social media marketing and blogging. Businesses need to become content creators in ways that demonstrate their industry expertise. By producing relevant content, companies create more opportunities to get found by potential customers through social media and search engines. Getting found in relevant ways enables businesses to capture the very limited attention of their prospects and convert some of them into leads. business adjusting its marketing to meet the new expectations of today’s information consumers? With major innovation come marketing changes, and the Internet is no different. During periods of innovation some things become commodities and others become scarce resources. Understanding the commoditization of information in this new age of publishing is critical for marketers. your It is easy to notice that information consumption habits are changing. But how can we confirm this and, more importantly, how fast are they changing? Here are seven statistics that will shed some light on the future of information consumption. 4. Americans Say They’d Feel Little or No Impact If Newspapers Closed- 39% of people surveyed said they would feel no impact if their local newspapers shut down. 30% said it would have a minor impact, but only 28% said the impact would be major. ( This data comes from a recent Pew Internet Study available here.) ) 7 Signs of Changing Information Consumption Habits Classified advertising was long a major money maker for the newspaper industry. But since 2000, the 1. In 10 Years Newspaper Classified Revenue Has Fallen 92% –
Google Ads Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack This past February, Google AdWords released new Enhanced Campaigns in a bid to dramatically simplify the work needed to build, manage, and measure the impact of mobile search advertising campaigns. And on July 22nd, all AdWords accounts will be upgraded to reflect these new formats. Are you ready?If you’re on the “no” end of the spectrum, I’m going explain everything you need to know to get started with Enhanced Campaigns, and how to actually create your own mobile ad campaigns. And if you want even more about how to make paid search work for you — or you’re interested in understanding more of the changes Google has planned — register for our free webinar with HubSpot on June 6th.Understanding User ContextFirst, I need to explain an important mobile search concept known as user context. If you do PPC or SEO, then you already know that search marketing is so powerful because it lets you connect with people who are searching for the keywords that are relevant to your business.What you might not know is that, depending on the time, location and device a keyword search was executed, two users might be looking for completely different things even though they’re searching using the exact same keyword.As an example, consider User A in the figure below. He’s at home, on his laptop, at lunchtime. So when he searches for “pizza,” he’s really looking for lunch specials from pizza places with delivery options.Contrast that with User B, who is on her phone, downtown, in the evening. She’s probably looking for directions to a nearby pizza restaurant that sells pizza by the slice.User context is defined as the time, location and device a search originates from. It matters because understanding user context will help you run more profitable AdWords campaigns. Here’s how:You Can Create Better Ads: By understanding a user’s context, you can better understand a searcher’s needs and then make your ad copy reflect that. Notice how the ad for User B features a click-to-call button and directions to the store since she’s on a mobile phone, whereas the ad for User A calls out lunch specials and delivery options since he’s at home at lunch time.You Can Bid Smarter for Clicks: User context can determine if a searcher is likely to be a good customer or not. For example, if you’re a restaurant, then you’re more likely to value mobile traffic on nights and weekends nearby your location. Whereas a B2B software company might instead value desktop search traffic originating from countries where they do business, during business hours, on weekdays. By being able to segment clicks by user context, you can be pickier and only pay for clicks that are more likely to convert into customers.Now that we know what user context is and why it matters, let’s look at how we can optimize our AdWords campaigns to run more compelling ads and improve ROI.Bidding Options in Enhanced CampaignsUsing AdWords Enhanced Campaigns, you can adjust your bids based on the time, location, and device a search originated from.Here’s what that looks like in AdWords. Just go to your campaign Settings tab and look for the Locations, Schedule, and Devices tabs:Location-Based Bidding OptionsSay your business is based in the U.S., but you sell to both Canada and the U.S. But for whatever reason, suppose that clicks from Canada convert at a lower rate compared to clicks from the U.S. To optimize your bids, you could just apply location-based bidding as shown below, in which I’ve bid less on clicks from Canada by 30%!Using geographic bid manipulation vectors, you can bid more or less on clicks from any location by whatever you want, within a range of +300% to -100%.Or, suppose your restaurant does great with searches executed within a one-mile radius of your restaurant, does okay with clicks within a two-mile radius of the restaurant, and does not-so-great for clicks within a five-mile radius. In this case, you could bid more aggressively for the closer searches (which are more valuable to your business) and less for the clicks from farther away (which are less valuable).Time-Based Bidding OptionsWith enhanced campaigns, it’s super easy to bid more or less based on time of day and day of the week. In the following illustration, look how I’ve bid more on weekday traffic during business hours by 30%, and bid less on weekend traffic by 50% (for example, if the office is closed).Again, you have complete flexibility to choose whatever time bid adjustment factors that makes the most sense for your business.Mobile Device-Based Bidding OptionsEnhanced campaigns make it easy to bid more or less for traffic originating from mobile devices. For example, if your business is one that takes orders over the phone, chances are that mobile searches are worth way more for your business. In the illustration below, you can see how I’ve adjusted mobile bids down by 10%.Smarter, User Context-Aware AdsEnhanced Campaigns offers smarter, user-context aware ads so you can display different ads depending on the context of where the search originated. For example, if you’d like to display a different ad for searches originating from mobile devices, just check the box that reads “Mobile Preferred Ad,” as illustrated here:At this point, it’s worth pointing out that although many of these advertising features were previously available, they were rarely used because they were too hard to implement — you had to create a separate ad campaign for every possible combination of time, location, and device. Also, note that in Enhanced Campaigns, tablet traffic is considered to be desktop traffic, since most tablet searches are replacements for searches that would have otherwise originated from a computer at home.With Enhanced Campaigns, you can be very precise with your ads and bids all within a single ad campaign. The new organization makes a lot of sense for most advertisers and is a much more scalable way to build and manage your PPC campaigns. For more information on user context and Enhanced Campaigns, check out my recent interview with the global head of mobile search ads at Google, and register for our free webinar with HubSpot on June 6. This is a guest post written by Larry Kim. Larry is the founder and CTO of WordStream, provider of the 20 Minute PPC Work Week and the AdWords Grader. You can follow him on Twitter and Google+. Originally published Jun 5, 2013 11:30:00 AM, updated February 01 2017
If you’re graduating from college this spring and you’re one of the 99% of seniors who haven’t nailed down a post-college job, today’s a big day. It’s 2014. It’s time to start getting serious about life after college.Lots of us here at HubSpot remember our own senior year angst (coupled with bliss), so we thought we’d share a few of the lessons we learned. Below you’ll find HubSpot’s top 10 tips for college seniors, plus lots more advice in the SlideShare at the bottom of the post.One more thing: If you’re a college senior starting your job search, make sure you apply to attend the Inbound Business Bootcamp, an intensive one-day introduction to the business of technology for top college seniors. It will help you find the right job after school — and make it a success.Advice for the Class of 2014, From HubSpotters1) “For your first job, be the first one in the office and the last to leave. Vacation is over.”Jill Fratianne (@SpicyLegume), Partner Channel Manager2) “Read books or die.” Eriks Reks (@erikzrekz), Team Lead Support Engineer3) “Take time to thoroughly research companies and network like crazy — you never know who knows someone who can open doors for you.” Elizabeth Graham, VP, Operations4) “Resumes don’t matter at all … unless they’re bad. Make sure yours has been looked over by your school’s career counselor at least once.”Greg Sabo (blog.gsabo.com), Tech Lead5) “‘Proficient in Microsoft Office’ won’t set you apart from anyone. Instead: Learn HTML/CSS and a computer scripting language.”Rob Ainslie (@RobPaulRay), Support Engineer6) “Begin your career being exceptionally good at one thing — progress in your career by being pretty good at a lot of things.”David Weinhaus (www.davidweinhaus.com), Channel Sales7) “Prove you have good judgment. Skills can be taught; judgment can’t.”Joe Chernov (@jchernov), VP of Content8) “Every day of your working life is part of an interview for a job you don’t even know you’re going for yet (so be a good co-worker!).”Adam Darowski (@adarowski), Front-End Designer9) “If you don’t love what you do when you get out of college, change it.”Ian Marlier (linkedin.com/in/marlier), Director of Reliability10) “It will all come together in the end if you are determined and put yourself in situations you may not always feel comfortable in.”Lisa Toner (@LisaToner13), International Inbound Content Specialist Originally published Jan 1, 2014 4:00:00 PM, updated February 01 2017 Career Development Want to know what it takes to get a business job at a growing, fast-paced startup right out of college? Learn from HubSpot, Acquia, Nanigans and others this winter at the Inbound Business Bootcamp. Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
The Internet is an extraordinarily personal medium. People own or use personal devices; rarely is it a shared experience. Occasionally, something unique will come along to revolutionize the way we do things. I first heard of the Serial Podcast from my wife. On our drive from Denver to Dallas to celebrate Christmas, she asked if I’d like to listen to it. We streamed it through our iPad and listened to it together. We discussed each episode, we were both engaged. It was a radio show that we were enjoying together, that we were participating in, that made us think. Every time I drive through west Texas now and see a landmark or town, I’ll think about where I was in each episode as I drove by listening to it.While Serial is both intriguing and popular, it is not a pioneer, in fact many preceded it long ago. Radio shows such as Amos ‘n’ Andy, Lone Ranger and the Nightly News were broadcast long before many of us were born. Those were the grandparents of podcasts and their popularity will likely never be replicated in the modern world.What podcasts lack in popularity, they make up for in variety. Whether you want to be entertained, enlightened or educated there are multiple options to choose from. Below are 11 can’t-miss podcasts, that cover the realm of marketing and beyond.Marketing isn’t just a job, it’s a passion. We don’t wake up in the morning and think about how we have to go to work; we wake up in the middle of the night and think about how we should be working. In a field with so many driven people it’s no wonder that the tools and trends are ever changing. Keep your competitive edge by listening to any of the following podcasts …1) Duct Tape MarketingThis is the perfect podcast for a small business marketer. Large corporations have budgets and teams and resources that a small business owner or marketer can only imagine. This podcast is geared toward giving advice and tips to the small business marketer. There are hundreds of marketing podcasts available, but if you are like most companies and don’t have the resources you’d like, don’t give up, listen to Duct Tape Marketing.2) Social Pros Podcast: Real People Doing Real Work in Social MediaIf you are a digital marketer who does not use social media you might be in the wrong business. Social media is a broad topic that requires strategy, education and training, don’t pretend you know everything. I did that once and learned the hard way that I barely know anything. Thanks to Social Pros Podcast: Real People Doing Real Work in Social Media I get insights into other companies’ strategies and learn about platforms that I never would have imagined could be beneficial to a marketer. 3) Marketing Over CoffeeMarketing is near and dear to most of our hearts. Rather than listening to the same songs you’ve heard over and over again on your way to or from work, why not keep up with the latest trends of marketing? This informative series comes out every Wednesday. The podcast covers both new and classic marketing. It’s geared toward every kind of marketer. The archives are extensive and well worth your time. Of course it’s healthy to have a few diversions. As fulfilling as marketing is, sometimes we all need to clear our head with something fun. The following three podcasts aren’t for everyone, but at least one of them are for most people. Whether you are looking to laugh, get an in depth and humorous view on sports or learn about music from the city synonymous with the word, the following three podcasts are great fun … 4) The Dan Patrick ShowDan Patrick has a dry sense of humor that’s not for everyone, but his sports knowledge is incredible and is second to none. He’s a big name and has the sway to invite big guests to his show. If want to take your sports listening to a deeper level than last night’s scores, Dan Patrick is the quintessential choice.5) A Prairie Home CompanionThe News from Lake Wobegon is the monologue portion of Garrison Keillor’s weekly show. His humor is as dry as they come and the wit is sensational. Follow along closely though or you’ll miss that what’s being said is a joke. Garrison Keillor is a legend in his genre and certainly a podcast worth keeping up with.6) Music That MattersLong before the Seahawks were attempting to win back to back Super Bowls, or even before they were attempting to win back to back games, Seattle was known for its musical talent. Jimi Hendrix, Nirvana, Alice and Chains and Pearl Jam all got their start in the Emerald City. KEXP from Seattle produces a podcast that features known and soon to be known artists from the Pacific Northwest and beyond. Knowledge is power. There’s no more practical or efficient way of gaining power than sitting in traffic on the way home from work. Whether it’s keeping up with currrent trends for clients or keeping up with current events and new ideas the following three podcasts are must listens …7) The Week AheadThe Economist puts out a weekly podcast that projects the week ahead in the news. Rather than the traditional news programs that highlight what’s already happened, The Week Ahead discusses what might be in the news the next week. It broadcasts on Friday evenings. 8) This Week in GoogleA big part of marketing is keeping up with trends for your clients. Outside of being an expert on the internet and social platforms, as my generation intuitively seems to be, I am clueless when it comes to technology. I correlate engineering with college algebra and can’t imagine devoting my education to that, but I’m impressed with people who can. Since Google is a company that I rely on daily and a technology driven company, I depend on their podcast to give me some insights into the tech world. It also covers things that are relevant to me such as, Google Ads, SEO and other Google related insights and offerings.9) NPR: TED Radio HourNPR is perhaps the most respected radio organization in the United States. Any podcast that they produce, which there are many, is worth listening to. TED Radio Hour spotlights an inspiring TED speaker as he or she explains a new innovation or a new way of thinking.TED Talks have quickly become an industry standard that are watched the world over, now you can listen at your convenience.10) New York Times Book ReviewAs marketers our world is oftentimes reading and writing, and all too often about a day later than we should be. When you do have a little spare-time to actually read something for yourself don’t waste your time with bad literature. The New York Times Book Review Podcast will enlighten you about what’s out there. Authors and critics alike guest star on the program to inform and enlighten you.Last, sometimes you just need some good old fashioned fun. Say goodbye to the real world and find yourself enveloped in a plot so imaginative that Alice herself would find curious …11) The TruthFor nostalgia’s sake, let’s start with a blast from the past. The Truth is a retro version of radio dramas from the 1930s and 1940s but with superb production values and themes that align with today’s mature listener. Listen UpSerial is, for now, the king of podcasts. Thanks to its popularity many will try to displace it. As listeners we’re lucky to live in a time with so much variety. While the romantic days of radio broadcasts might be long gone, the grandchildren are moving the tradition forward.These eleven podcasts represent just a handful of the thousands of podcasts available. Find your niche, find some time and tune in for an experience from the past.Looking for more business-related podcasts to listen to? Check out HubSpot’s new podcast called The Growth Show. Originally published Feb 4, 2015 11:00:00 AM, updated February 01 2017 Topics: Podcast Suggestions Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Growing up, I was fascinated by my mom’s shorthand notes. The cryptic symbols she’d write blindly while listening through our 1980s-era phone with a 12-foot cord were a different language — vestiges of a different time. “You’ll never need to learn shorthand because you’ll type all your notes,” she explained.And as it turns out, she was right. These days, many of us have traded in our mechanical pencils and fancy notebooks in favor of laptops to ensure that our every word is perfectly spelled and neatly tucked away in “the cloud.”It wasn’t until I attended a Bold Talk at INBOUND 2014 about note-taking that I put much thought into the difference between writing and typing notes. In his session — “The Pencil and the Keyboard: How The Way You Write Changes the Way You Think” — New York Times Magazine writer Clive Thompson explained why handwriting is better for taking notes and remembering big-picture thinking, while typing is better for composing your ideas and communicating with others.Ever since I attended that session, I couldn’t help but wonder: Was he right? Were we doing this all wrong? To get some answers, I dug into some research on handwritten notes versus typed notes. Keyboard vs. Pen: What’s the Best Way to Take Notes?TL;DR: As it turns out, understanding how your mind captures, retains, and recalls information can help you become more productive. Writing notes by hand in long-form will force you to synthesize the information, which helps you remember and recall it. So next time you head to a meeting, consider just a notepad and pen.When we take notes by hand, we typically can’t keep pace with the information being presented to us. As a result, our brains are forced to quickly synthesize the information into two categories: “important: write this down” and “not important: don’t write this down.” That simple neurological process is valuable to us, as it begins to stamp those important notes in our memory. In other words, when we’re forced to mentally prioritize information, it becomes a little bit stickier in our mind.In his Bold Talk, Thompson described a series of experiments conducted by researchers Pam Mueller and Daniel Oppenheimer that demonstrated the benefits of handwritten notes:A couple of scientists decided to test this. They set up an auditorium of people. Half of them took notes on keyboard and half of them took notes handwriting while someone spoke. They wanted to figure out who would remember the most, who would retain the most. They tested them afterwards. It turns out that handwriting won, hands down, pun intended. Handwriting completely won out. People understood more, they retained more, they remembered more when they wrote by hand.”There are times when typing is optimal, however. Thompson goes on to explain that typing is better suited for communicating information to other people. (Think: Handwriting is for input, while typing is for output.) Fast-typing, referred to as transcription fluency in this context, correlates to better writing skills because there is less interruption between your thoughts and the composition. Stephen Graham, a scholar of literacy, described this phenomenon as follows: You can think of the ideas in your head as rushing along and you’re trying to transcribe them onto the page. The faster you can do that when you’re in the act of writing, the less likely it is that words and ideas will escape and get away from you.”7 Handy Tips for Taking Better Notes:At the end of the day — with all research aside — the most productive way to take notes will ultimately boil down to what works best for you. But whether you’re typing away or jotting things down by hand, we put together some handy tips and tricks to keep in mind that’ll help you stayed organized. Know the purpose of your notes. Do you just need to remember a few key things to follow up on from a meeting? Or are you preparing for an exam that will test you on the details? Knowing your purpose will help you craft the right amount of detail.Use a lined notebook and *try* to use good penmanship. The extra time you put into your handwriting will save you time later when you’re searching through your notes.Underline, embolden, italicize, and highlight. Introduce some textual hierarchy into your notes so that you can decipher them more easily later on. Need help mastering italic handwriting? Check out this self-instructional course.Get the big ideas down on paper. Trying to keep up with a fast-talker? Try just recording any numbers and facts that you know you won’t be able to recall. As soon as you get the chance (as in directly after the lecture) fill out your notes with everything you can remember while it’s still fresh in your mind.Try a tablet and stylus. Want the memory benefits of handwriting, with the collaborative benefits of digital? A tablet and stylus — like Apple’s iPad Pro and Apple Pencil — can help you speed up the note-taking process.Learn the ins and outs of bullet journaling. According to the website, bullet journaling is best described as a “customizable and forgiving organization system.” You can learn more about this approach (and other helpful strategies) here. For meeting notes, record the initials of the person who made the noteworthy comment. This makes it easier for you to follow up with them. Date, time, who’s in attendance, meeting topic, and project are all housekeeping items that add context to your notes for a future — possibly more forgetful — version of yourself.Ready to Improve Your Skills?If note-taking is not your strong suit, consider it a skill worth developing that will have compounding effects on your productivity throughout your career. Remember: Typing is best for getting your thoughts on [digital] paper, with as little interference between idea and text as possible. And for content creators, learning how to type quickly will allow you to get your point across with less edits later on.Want to work on developing your content skills even further? Check out HubSpot Academy’s first-ever Content Marketing Certification here. Topics: Don’t forget to share this post! Writing Skills Originally published Nov 29, 2016 6:00:00 AM, updated July 28 2017
Don’t forget to share this post! 1. MediumMedium emphasizes both typography and color in its brand style guide. Its guide also include details related to the company’s “Purpose” and “Product Principles.”See the full brand guide here.Source: Behance2. Wolf Circus JewelryWolf Circus Jewelry’s product is all about appearance. Naturally, the company’s style guide is too. The brand’s style guide includes the company’s mission statement, product details, typeface, logo variations, a color palette, and a separate set of guidelines just for advertisements.See the full brand guide here.Source: Issuu3. OlloOllo is so into color and typography, it turned its style guide into a game. Click the link below to see how much you can manipulate the brand. It’s the perfect way to show content creators how creative they can get but also still adhere to Ollo’s specific typeface and color codes.See the full brand guide here.Source: Bibliothèque Design4. SkypeEveryone’s favorite video chat platform also has a squeaky-clean style guide for its brand. Skype, now owned by Microsoft, focuses primarily on its product phrasing and logo placement.See the full brand guide here.Source: Microsoft5. Barre & SoulBarre & Soul’s brand style guide includes variations of its logo, logo spacing, secondary logos, supporting imagery, and a five-color color palette.See the full brand guide here.Source: Issuu6. SpotifySpotify’s style guide might appear simple and green, but there’s more to the brand than just a lime green circle. Spotify’s color palette includes three color codes, while the rest of the company’s branding guidelines focus heavily on logo variation and album artwork. The style guide even allows you to download an icon version of its logo, making it easier to represent the company without manually recreating it.See the full brand guide here.Source: Spotify7. Jamie OliverJamie Oliver has an extremely thorough brand style guide, covering logo placement across all of its kitchenware products. The company also includes a large color palette with each color sorted by the product it should be shown on.See the full brand guide here.Source: Issuu8. Herban KitchenHerban Kitchen has both a color and texture palette in its style guide. These guidelines help to show not just how the brand’s logo will appear, but how the company’s various storefronts will look from the outside to potential customers.See the full brand guide here.Source: Issuu9. Urban OutfittersPhotography, color, and even tone of voice appear in Urban Outfitters’ California-inspired brand guidelines. However, the company isn’t shy to include information about its ideal consumer and what the brand believes in, as well.See the full brand guide here.Source: Issuu10. Love to RideLove to Ride, a cycling company, is all about color variety in its visually pleasing style guide. The company’s brand guidelines include nine color codes and tons of detail about its secondary logos and imagery.See the full brand guide here.Source: Issuu11. BarbicanBarbican, an art and learning center in the United Kingdom, sports a loud yet simple style guide focusing heavily on its logo and supporting typefaces.See the full brand guide here.Source: Issuu12. I Love New YorkDespite its famously simple t-shirts, I Love New York has a brand style guide. The company begins its guidelines with a thorough explanation of its mission, vision, story, target audience, and tone of voice. Only then does the style guide delve into its logo positioning on various merchandise.See the full brand guide here.Source: Issuu13. CiscoCisco’s style guide isn’t just a guide — it’s an interactive brand book. The company takes website visitors page by page through its brand’s vision, mission, strategy, and even its promise before showing users their logo and allowing them to actually type using their proprietary typeface, “CiscoSans.” Where’s Cisco’s color palette, you ask? The business has a separate webpage for just that.See the full brand guide here.Source: Cisco14. University of the Arts HelsinkiThe style guide of the University of the Arts Helsinki is more of a creative branding album than a traditional marketing guide. It shows you dozens of contexts in which you’d see this school’s provocative logo, including animations.See the full brand guide here.Source: Behance15. NJORDNJORD’s minimalist style guide gives you everything you’d need to know to design using the brand’s logo and color palette for both web and print.See the full brand guide here.Source: Behance16. Espacio CulturalThis cultural center in Argentina has a color palette that’s as elaborate as the artistic workshops it hosts. Nonetheless, the brand does a fantastic job of breaking down every last color code and logo placement you can find — from the building itself to the advertisements promoting it.See the full brand guide here.Source: Behance17. AlienwareVideo gamers know Alienware from its game-friendly computers, but the rest of the world knows it by the brand’s sleek aesthetic. The company organizes its brand style guide into four basic parts: voice, design, photography, and partner. The latter describes (and shows) how the brand interacts with partner brands, such as Star Wars.See the full brand guide here.Source: Issuu18. NetflixAs far as its public brand assets are concerned, Netflix is focused primarily on the treatment of its logo. The company offers a simple set of rules governing the size, spacing, and placement of its famous capitalized typeface, as well as a single color code for its classic red logo.See the full brand guide here.Source: Netflix19. Scrimshaw CoffeeFeaturing a five-code color palette, this “laid back,” “friendly,” and “modern” brand has a number of secondary logos it embraces in various situations.See the full brand guide here.Source: Issuu20. NASANASA’s “Graphics Standards Manual” is as official and complex as you think it is. At 220 pages, the guide describes countless logo placements, color uses, and supporting designs. And yes, NASA’s space shuttles have their own branding rules.See the full brand guide here. How to Create a Brand Style Guide [+ Templates] Source: Standards ManualWant more? Read How to Create a Writing Style Guide Built for the Web [Free Template]. Hi 👋 What’s your name?First NameLast NameHi null, what’s your email address?Email AddressAnd your phone number?Phone NumberWhat is your company’s name and website?CompanyWebsiteHow many employees work there?1Does your company provide any of the following services?Web DesignOnline MarketingSEO/SEMAdvertising Agency ServicesYesNoGet Your Free Resource Originally published Sep 17, 2018 11:54:00 PM, updated January 30 2019 Tell us a little about yourself below to gain access today: Branding Free Resource: Source: Standards Manual21. New York City Transit AuthorityLike NASA, the NYCTA has its own Graphics Standards Manual, and it includes some fascinating typography rules for the numbers, arrows, and public transit symbols the average commuter takes for granted every day.See the full brand guide here. Topics: Mission StatementBy reputation, you might think a mission statement is in its own category of importance to a business. And it is. But your business’s mission statement is also compass for your brand style guide. A mission statement ensures every piece of content you create for your brand is working toward the same goal — and, ideally, strives to solve the same problem for your customer.Your mission statement can guide your:Blog content.Paid/sponsored contentAd copy.Visual media.Slogan or tagline.Buyer PersonaBy definition, a buyer persona is a fictional representation of your ideal customer. It can include details related to your customer’s age, gender, job title, and professional challenges. For this reason, your buyer persona should also appear in your brand style guide. Your buyer persona is your target audience, and therefore stipulates for whom your brand publishes content.Your buyer persona can guide your:Blog content.Ad copy.Visual media.Color PaletteA color palette is a group of colors a company uses to design its brand, and it guides every piece of visual content the brand creates. Your color palette can be as simple or as elaborate as you want, so long as your brand doesn’t deviate from the colors you choose to include.Color palettes that feature multiple colors often dedicate specific colors to specific types of marketing content. While the first two colors of your color palette might govern your logo, for example, the next two colors might support your website and blog design. Another two or three colors might be the basis for all your printed branding material.No matter what colors you use for your color palette, make sure you identify their HEX or RGB color codes. These codes consist of numbers and letters to help you recall the exact shade, brightness, contrast, and hue you want associated with your brand, so your colors don’t gradually drift in appearance as you create new content. You can find color codes using most photo-editing or design software that comes standard on your computer. Learn more about finding and committing to color codes in this blog post.Your color palette can guide your:Logo.Website design.Printed advertisings.Event collateral.Editorial Style GuideNowadays, an editorial style guide is the bread and butter of an authoritative brand. This component of your brand style guide can have strong implications for your PR team, as well as the people who write articles, scripts, blog posts, and website copy for your company.An editorial style guide’s main job is to commit to an editorial stylebook (such as Associated Press or Chicago), how to phrase certain products, topics the brand can and cannot write about, and even other companies the brand can and cannot mention. However, a brand’s editorial style guide can also go into much deeper detail about your buyer persona: what they like to read about, where they read it, their general reading level, etc.Your editorial style guide can guide your:Blog content.Video scripts.Website copy.Landing page copy.Public relations talking points.A knowledge base supported by your customer service team.Paid/sponsored content.TypographyTypography is another visual element of your brand style guide, but it isn’t just the font you use in your company logo. Typographic guidelines can support your blog design — which font you publish articles in — the links and copy on your website, and even a tagline to go with your company logo.As you can see, the purpose of the brand style guide is to form and maintain all of the various elements of a company that, when combined, spell out the entire brand as it’s recognized.Intrigued? Check out 21 of the best ones we could find.Style Guide ExamplesMediumWolf Circus JewelryOlloSkypeBarre & SoulSpotifyJamie OliverHerban KitchenUrban OutfittersLove to RideBarbicanI Love New YorkCiscoUniversity of the Arts HelsinkiNJORDEspacio CulturalAlienwareNetflixScrimshaw CoffeeNASANew York City Transit Authority When it comes to building a memorable brand, it’s all about consistency.When you’re shopping for your favorite cereal or coffee at the grocery store, you want to be able to spot it from a mile away.The best brands stick in our brains because their presence is defined by the repetition of the same logo, fonts, colors, and images.Free Download: How to Create a Style Guide [+ Free Templates]Once we see them enough, they become instantly recognizable, bringing us a clear sense of reliability and security.Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments all stay on the same page, and present a unified vision of the brand to the public.We’ve compiled a list of some awesome brand style guides to use as inspiration for your next branding project or website redesign. Check them out below.What are brand guidelines?Brand guidelines, also known as a brand style guide, govern the composition, design, and general look-and-feel of a company’s branding. Brand guidelines can dictate the content of a logo, blog, website, advertisement, and similar marketing collateral.Picture the most recognizable brands you can think of. Chances are, you’ve learned to recognize them because of the consistency across the messaging — written or visual — these brands broadcast. The same brand colors are reflected across them. The language sounds familiar. It’s all very organized and, while not rigid, it’s cohesive.Here are a few types of guidelines you’d find in a brand style guide and which parts of a brand they can influence.
vivo redefined the Indian smartphone market in 2014 with its emphasis on camera and music. Five years down the line, the brand is one of the market leaders and one of the fastest growing in its category. Now it is all set to add a new dimension to mid-segment smartphones with the vivo S1.Mind you, you would not realise that the S1 is a mid-segment device at first glance. Actually, you would not realise it even after multiple glances. Simply because the phone radiates premium-ness. Whether it is the starry night-inspired Diamond Black variant with its diamond-like patterns and colours that shift from blue to purple or the Skyline Blue whose blue gradients make you feel as if you are holding a piece of sky in your hand, the vivo S1 can take its place in design terms with the very best in the business. At a time when other brands are trying to score brownie points with shiny and glossy designs, vivo has opted to go for a subtle yet elegant look and it definitely creates a lasting impression. The vivo S1’s unique colour combinations- be it the night-like Diamond Black or the evening-like Skyline Blue – are designed to turn heads. Get ready to get lots of queries and compliments the moment you place this phone on a table. This is a head-turner in the real sense of the word.With those uber-stylish looks comes some magnificent photography. In best vivo tradition, the S1 comes with excellent cameras. On the back are a set of triple cameras – a rarity in this price segment – and the main camera 16MP with an IMX499 sensor, ensuring that you get wonderful colours and great detail. Backing it up are, an 8MP ultra-wide sensor which literally gives you a wider view, letting you capture some breathtaking landscapes and a 2MP depth sensor that allows you to take some wonderful portrait shots, with creamy, gently burred bokeh which would make DSLRs envious. And of course, this being a vivo smartphone, you can be assured of magnificent selfies. The S1 comes with a massive 32MP Selfie Camera, complete with AI smarts to ensure that your selfies look just the way you want them to be.advertisementIt is the looks and clicks master, but the vivo S1 also ticks a number of other boxes. One of its most outstanding features is the 6.38 inch Super AMOLED FHD+ display which reproduces colours and details beautifully, and thanks to a Halo FullView Display, it sports minimal bezels. Games, web pages, videos Even text looks gorgeous on the S1. The display does much more than handle graphics and text though – right below it is a Flash In-Display Fingerprint Scanner, which allows you to unlock the phone by just putting your finger on the display. The sound quality is top-notch, whether you use the loudspeaker on the phone or the 3.5 mm audio jack, making the S1 a great device for watching videos or playing games. It plays games and videos superbly, thanks to the presence of the powerful MediaTek Helio P65 processor under the hood, backed up by plenty of RAM and storage (the phone is available in 4GB/64GB, 6GB/64GB and 6GB/128GB variants). Need more? The S1 comes with an Ultra Game Mode to optimise your gaming experience, and there is also a Game Countdown floating window to remind you of the time before a game starts. Finally, Multi-Turbo ensures smooth gameplay by reducing frame-drop by 300%. The vivo S1 is designed not just for style, but also speed.Ensuring that it keeps running for quite a while is the task of a large 4500mAh battery, which comes with support for vivo’s own 18W Dual-Engine Fast Charging technology, ensuring that not only does the S1 comfortably outlast other phones in its segment but gets back up and running faster too! Of course, you WILL end up using the vivo S1 a lot, thanks to its buttery smooth interface, which revolves around vivo’s Funtouch OS on top of the latest flavour of Android, Android 9 (Pie) – there is smoother Google Assistant integration and better image recognition (thanks to vivo’s Jovi Image Recognizer), and smarter AI, which enables you to get much more out of your device.Stylish looks. Stylish clicks. Great hardware. Terrific software.The vivo S1 has it all. In spades.It is as much a star performer as a lifestyle statement.
Pawan Sehrawat did the star turn as defending champions Bengaluru Bulls outwitted UP Yoddha 48-45 in the first eliminator to qualify for the semifinals of the Pro Kabaddi League season seven here on Monday.Star raider Pawan secured 20 raid points as the Bulls fought their way back in front of a packed audience at the EKA Arena to set up a semifinal clash with Dabang Delhi.The UP side dominated the early minutes of a fiercely-contested first-half as Bengaluru struggled to get a stranglehold.Bull’s attack, heavily reliant on Pawan once again, with Rohit Kumar starting in the bench, struggled against well-organised Yoddha defence led by captain Nitesh Kumar.UP had defeated the Bulls both the times they met during the league stages and looked in complete control with Shrikant Jadhav impressing in the raids.UP also had the advantage of momentum, with 23 All-Out in their last 11 matches (the best record in the league), and inflicted an All-Out on the Bulls in the 8th minute to open up a 7-point lead.Nitesh produced stellar tackle in the first move after the All-Out to send Pawan once again to the dugout but the Bulls finally had success in the defence with a successful tackle on Surender Gill with seven minutes remaining.The tackle brought Pawan back on the mat and the High Flyer produced a stunning 3-point Super Raid to halt UP’s dominance in the match.Nitesh did produce a Super Tackle on Pawan with four minutes left to half time but the Bulls, buoyed by Rohit’s presence on the mat, secured their first All-Out with a minute remaining for the break. The half ended 20-17 with UP on top.advertisementBulls dominated the starting minutes of the second half with Mahender Singh coming good in the defence.With the defence scoring points the Bulls sniffer an All-Out and reduced the UP side to two on the mat.But in Nitesh, UP had, arguably, the league’s best defender, and the captain produced two Super Tackles (in the 10th and 11th minute of the half) on Pawan to keep his team in the match and pick up a High 5.Bulls’ Sumit and UP’s Shrikant impressed with their raids as the match entered the final four minutes with UP leading by 8 points.Pawan produced some important raids to clinch an All-Out with four points remaining. Bengaluru had a one-point lead going into the final play of the match but Surender made a successful raid to level the points and push the point to extra time.UP started the extra time on a high with a two-point raid by Rishank Devadiga that also sent Pawan to the bench but Sumit’s raiding and a team tackle on UP’s Shrikant meant at the half time in extra time there was only one point separating the sides.Pawan produced a stunning 4-point raid to give the defending champions a three-point lead but Monu Goyat immediately produced a 2-point raid to make it one point.But Pawan clinched an All-Out and that was enough to see the defending champions through to the semi-finals.