​Watford manager Silva aims for reunion with Liverpool winger Markovic

first_imgWatford have expressed an interested in a summer move for Liverpool winger Lazar Markovic, according to The Telegraph.The Serbian enjoyed a successful loan spell under Marco Silva, current Hornets manager, at Hull City last season.Silva is a fan of the player, and he has instructed the club to make an approach for the 23-year-old.Markovic, who joined the Reds in a £20 million move from Benfica in 2014, is also wanted by Zenit St Petersburg.last_img

Panathinaikos winger Mubarak Wakaso a target for Stoke

first_imgPanathinaikos winger Mubarak Wakaso is a target for Stoke City.The Sentinel says Greek sources report Stoke are running their eye over Wakaso.The 26 year-old Ghana-born star joined the Greek club last summer, but was loaned out to struggling La Liga side Granada in the January transfer window.And it was there that he was subsequently joined by Adams after the former England and Arsenal legend was hired in a futile bid to avoid relegation.Wakaso, who has played nearly 50 times for his country, has now returned to Panathinaikos and would appear to remain surplus to their requirements.last_img

Stoke have inside running for Southampton striker Jay Rodriguez

first_imgStoke City are eyeing Southampton striker Jay Rodriguez.The Sun says Stoke are tracking the 27-year-old as the Saints prepare for a summer clear-out in the wake of Claude Puel’s sacking.But a reported fee of £15m for the former Burnley frontman seems way over the odds for a player who managed just nine Premier League starts last term.That said, the Potters are likely to have an inside track on the England player.He is represented by Etruria-based Beswicks Sports, who are also agents for Stoke players including Jack Butland, Geoff Cameron and Tom Edwards.last_img

Arsenal raise bid for SC Braga midfielder Pedro Neto

first_imgArsenal have raised their bid for SC Braga midfielder Pedro Neto.A Bola says the Gunners have lodged a new bid of around £13m (€15m) with Braga.However, that has been rejected and club chief Antonio Salvador is holding out for Neto’s £17.6m (€20m) release fee.Arsenal are joined in their pursuit of the young forward by La Liga giants Barcelona.Barca are soon expected to up the ante by bettering Arsenal’s opening offer.last_img

Bersant Celina: Man City academy makes every young player better

first_imgBersant Celina has no regrets over his move to Manchester City.The midfielder insists any youngster joining the City academy will benefit from their expert coaching.Celina told the Daily Mail: “When a club like City come for, you can’t say no. I don’t regret, it coming to England.”Yes, it is hard to get into the first team but the academy will take you far as well, it will make you a good player. You can still have a good career out of the City academy.”last_img

What to do about that new generation

first_imgBy Darrenxyz, flickr.I’m turning 40 next week, and one of the depressing consequences is realizing I’m not really a “new generation” of anything anymore. Oh well. Whatev. My day was brightened today, however, by having Network for Good’s Six Degrees profiled in an article in the Wall Street Journal on the “New Generation of Philanthropy.” The article says:Young donors and volunteers, snubbing traditional appeals such as direct mail and phone calls, are satisfying their philanthropic urges on the Internet. They’re increasingly turning to blogs and social-networking Web sites, such as MySpace and Facebook, to spread the word about — and raise funds for — their favorite nonprofits and causes. They’re sending Web-based fund-raising pitches to their friends and families, encouraging them, in turn, to forward the appeals to their own contacts.So what does this mean for nonprofits? What does one do in an online world that is increasingly about this kind of portability and personalization? Is your web 1.0 web destination site enough anymore? What do you do when the “new generation” is constantly generating new stuff, and you’re feeling decades behind in this decentralized new world?I want to share how some smart people just answered those types of questions. Micro Persuasion just dubbed this the “cut and paste” era, which I think is a very good way of summing up the Internet today. Steve Rubel means:Imagine for a moment that you can take any piece of online content that you care about – a news feed, an image, a box score, multimedia, a stream of updates from your friends – and easily pin it wherever you want. Once clipped, you can drop the content on your desktop, an online start page like Windows Live or Pageflakes, “the deck” of your mobile device or even “a crawl” on your Internet-connected television… It’s the coming era of the Cut and Paste Web.Here’s what he – and one of his readers – recommends you do. I agree on all counts.1. Think web services, not websites. What he means here is, make things that plug into other sites. Or better yet, use things that do that for you – like fundraising widgets.2. Connect people. Help consumers clustering around different goals (making money, being entertained, etc.) with something that gives them value while promoting your cause. The LA Fire Department uses twitter to alert people when disaster strikes. I get local government disaster alerts on my cell phone.3. Make everything portable. Make everything you’ve got to offer, embeddable.4. (This one from his reader, Rich Pearson): Understand where and how your content is being used. Check out what is spreading so you know what works, what doesn’t, and what is your ROI.If I had to sum all this up, I’d say this: Do not expect anyone to come to you any more. Go to where people are online.last_img read more

10 Ways to Win a Corporate Partner

first_imgPut yourself in the shoes of a corporation or small business for a moment. There are about 1.5 million nonprofits, and most are hitting up you — the businessperson — for money. That’s a lot of competition. And that’s the bad news.The good news is that most nonprofits do a lousy job approaching businesspeople. It’s easy to stand out by doing better. Simply stop treating corporate folks as sources of money and start treating them as an audience.Here are ten steps for gaining a corporate partner: Find your match. Think of yourself as searching for a relationship (not a fat check) with a company. Any relationship needs compatibility to work. Ask yourself, who wins when I win? What corporations are naturally aligned with my audience and my mission? You want to partner around mutual benefits or you won’t be partnering at all.Find out the business and philanthropic agendas. You need to do some homework before you pick up the phone or fire off an email all about your organization. What are this company’s business priorities and philanthropic goals (because they likely already have some)? How can you align with those?Find an in. Find a board member or a LinkedIn connection who can introduce you so you’re not cold calling. I always respond to people who have been recommended by someone I know, and businesspeople do, too.Try to get to the businesspeople rather than the community service people. They have more power and can get things done faster. You’ll usually fare better if you’re coming in as a partner who can drive a brand or business initiative.Start your sentences in the right way. Instead of: “This is what we do,” say “This is what we can do for you.”Sell the benefits to them along with the social impact. Instead of: “We need x,” say “We understand you need x, and we can help make that happen.” Don’t only say: “This is who will benefit,” ADD, “AND this is how this benefits your image, bottom line, etc…”Go into partnerships – like relationships – with open eyes. No partnership is perfect. Look for more positives than negatives in regard to fit and benefits and devise a plan for compensating for weaknesses within the alliance.Put work into it. Inevitably, the benefits that partners receive will change, and one partner may perceive diminishing value. Create new benefits if commitment is flagging on one side.Communicate constantly. Keep your partner energized by regularly sending them updates, examples of good media coverage, positive reactions from people, stories about impact, etc.Know when to call it quits. Knowing when to stop a partnership is as important as knowing when to start one. Declare success and move on when a goal has been achieved, or set a new, finite goal together. Better a clean finish than death by disintegration.last_img read more

Cash Transfer Series Round-Up

first_imgPosted on July 29, 2011November 13, 2014Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)Recently, on the MHTF blog, we have been focusing a number of posts on cash transfer schemes, particularly Janani Suraksha Yojana in India, that promote maternal health. We received a number of posts people on the ground in India on the success, failures and impacts, both intended and unintended of the program. Read the posts below to learn about the program and cash transfers more generally and be sure to check back on the MHTF blog later this summer and into the fall for more blog series.“Do homeless women in urban India have access to cash transfers?” by Denny John“How is Janani Suraksha Yojana performing in Uttar Pradesh?” by M.E. Khan“Conditional or unconditional cash transfers?” by Christopher Lindahl“Beyond JSY: What Will Improve Maternal Health in Seraikela?” by Sarah Blake“Demand v. Supply” by Christopher Lindahl“Cash transfers, institutional delivery and quality of care in India” by KG Santhya“Radha’s Story: Unforeseen Consequences of Cash Payments for Institutional Deliveries” by Kate Mitchell“Cash on Delivery? Putting JSY’s Payments in Context” by Sarah Blake“Janani Suraksha Yojana and the Bumpy Road to Maternal Health in Rural India” by Kate MitchellShare this: ShareEmailPrint To learn more, read:last_img read more

The New Social Contract

first_imgAnyone who’s interested in the big ideas behind the Freelancers Union should check out David Brooks’ NYT column today. It’s behind a paywall so I’ll quote: “The old employer-based social contract is eroding and the central domestic policy debate of our time is over how to replace it.” He refers to a debate sponsored by the Hamilton Project of the Brookings Institution on this very topic, and particularly to a health care solution proposed by one Stuart Butler of the conservative Heritage Foundation. “He sees America as a thick society, and believes that unions, churches and community groups should be involved in health care and social support…he would create tax-exempt “insurance exchanges.â€? These would be sponsored by trusted agents — unions, churches and other social groups. Organized like the Federal Employees Health Benefits Program, they would offer menus of coverage choices and create diverse risk pools…It’s a [social] contract that envisions society as a dense but flexible web of social networks, the perfect vision for 21st-century America.” The idea is that organizations like, say, for example, this one, will be at once more responsive to their members and less partisan than the government, and less absolutely mercenary than employers, and thus would be better positioned to organize and provide for peoples’ needs. There’s more at the Brookings Institution site. Exciting stuff.last_img read more

A Message from Sara: Just the facts

first_imgThere’s been a lot of discussion among members about the switch to FIC, and we’ve noticed some confusion. I’ve taken the time to correct some of the most common myths here. If you don’t understand something about the new benefits, ask Member Services or look at the information on the FIC website. 1) All Empire doctors, specialists, and hospitals will accept FIC. Your card will show the BlueCard PPO® logo. 2) Pre-existing conditions will be covered. For all members currently enrolled in insurance, there will not be a waiting period on FIC plans. 3) We sent a survey to all of our enrolled members last spring. Over 1,600 of you responded. There was a space to write in comments, and we read each and every one of them. We posted the results here on our website, and sent an invitation in the e-newsletter to come look at them. 4) There is an annual out-of-pocket maximum on all the PPO plans. This applies to outpatient surgery, among other costs. 5) Members who live in New Jersey will keep their coverage. While we aren’t enrolling new members in New Jersey, those who have insurance can keep it.last_img read more

Writing for writing’s sake: keeping your spirit alive in the digital marketing age

first_imgThis is a post from a member of the Freelancers Union community. If you’re interested in sharing your expertise, your story, or some advice you think will help a fellow freelancer out, feel free to send your blog post to us here.Between the dawn of humankind and the year 2003, we created about five exabytes of content. That includes all the works of Shakespeare, the first decade of the Simpsons, and the contents of the Library of Alexandria.By 2013 we were creating five exabytes of content per year.The demand for content is soaring, and with it the pressure to create valuable and unique pieces of writing. It’s tough to deliver clickable content day after day, week after week.Sometimes it feels like all the emphasis falls on commercializing your words, and monetization has commodified your voice. And that’s not to mention SEO marketing, which Sucks Enthusiasm Out of your creative process faster than you can say “backlink.”Ever get to a Friday afternoon and struggle to remember why you got into writing? Don’t let it get to your head. Just remember your writing is an art and a craft before it’s anything commercial. No dollar amount or ranking on a SERP can accurately appraise what you’ve created.In the storm of content creation and digital data, here’s how to keep yourself active and enthused about your chosen vocation, the ancient and noble craft of writing.Journal ConstantlyIf you’re a writer by trade, you’re probably a writer by nature. You couldn’t stop writing if you tried. If they took away your laptop, you’d be scrawling the walls, spray painting the buildings, or composing haiku from the rooftops. This is your strength, so give it an outlet.When you journal (in a real paper journal with an analog ink pen), you make writing intimate again. Write as though no one will ever read what you’re saying. Don’t be precious about your new, blank, leather bound tome. It’s not a memoir for posterity–fill it up! Ramblings and nonsense are fine. Just keep the pen moving. It’s good for you.You’ll know you’re doing this right when jam packed journals start piling up, and you’re buying cheap composition books as fast as you can fill them. But to journal this much, you need a lot to journal about. Which brings us to item number two:Live a Full, Dynamic LifeThe best writing draws from rich life experiences. The greatest gift you can give yourself as a writer is a full, dynamic personal history. Get out of your typing hovel and do some traveling. Leave your comfort zone. Eschew whatever is enabling laziness or timidity in your life. Burst your bubble. Shake off your fetters and go live!The world has enough mediocre people with mediocre writing careers. And they’re blogging at a rate of 1,400 posts per minute, all day every day. You can offer more.The range of emotions and experiences you encounter on your journey will dramatically expand your capacity as a writer. Contact with people from other cultures illumines and humbles. Navigating language barriers urges you to communicate more clearly and succinctly.If travel isn’t your cuppa, do something else that excites you. Go to the edge of your fear. Quit that job you hate and see what happens if you freelance full time. Move to another city. Try out for the big leagues. Change your hair, at least. Disrupt your life! You can write with authority when you’ve lived with authority.Spend Quiet Time in NatureRecharge that inspiration! There’s no substitute for the vivifying power of the natural world. Whatever kind of terrain or climate you live in, go walk in it. Even in the big city you can go to a park or take a train to the edge of town for a day hike. Be next to a tree. Even a simple walk over the Brooklyn Bridge can do wonders if you pause to feel the coolness of the air and water all around you.Quiet time is the opposite of writing. Writing is an expulsion of thought. It’s unsustainable. We need to complement it with times of receptivity. Contemplating nature is also a great way to reclaim the meaning that marketing and monetizing drain from your life.If you take your phone, it doesn’t count. If you Instagram it, it’s dead. Get away from all these awful glowing screens!MeditateTo command your words, first command your thoughts. To command your thoughts, meditate.If you’ve never tried meditation, here’s a simple technique you can practice anywhere–even right now, where you’re sitting reading this. Listen to your in breath, all the way to the end. Listen to your outbreath, all the way to the end. Don’t do anything else. Keep your attention on your breathing. Don’t try to make it long or deep, just breathe normally.When thoughts pop into your head, ignore them and go back to your breathing. It’s harder than it sounds, isn’t it? But practice this enough and you’ll get better. You’ll start to see you have better emotional control, as well as stronger command of your thoughts, your attention and your words–because words are thoughts made physical, as sounds or letterforms.Practice Penmanship or CalligraphyThere’s nothing quite like forming characters out of ink. It soothes and balances; it also gets the mind flowing like quicksilver. Plus, it supports your love of words and letters.Just for kicks, try to develop a few different styles of handwriting. Cursive may be a dying art, but that doesn’t mean you can’t perfect your own style of it. Print is clearer, slower, and a less formal. Is yours round and bubbly, or jagged and angular? Try it the other way. See how it feels.Take a class or watch some videos on calligraphy. There are lots of traditions, from old world European to Chinese Confucian. This is an excellent practice to develop focus and attention to detail. President of the Art of Ink in America Society Dr. Yoo Sung Lee says that “contemporary calligraphy is a visual expression of mind.” Watch your calligraphy skills metamorphosize as you spend more time in nature and deepen your meditation practice.If for nothing else, there’s a sensual satisfaction feeling ink drag across the page. Savor this. It’s something the internet can’t provide, nor replicate.Write Drunk, Edit SoberThe age old advice to write drunk and edit sober holds up even in the age of the blogosphere. Journaling is cathartic, but don’t fool yourself that anyone will want to read that mess. It’s for you alone. If you want to transform it into shareable content, you’d better edit ruthlessly.If it’s possible to delete a word, delete it. If you repeat a point, pick one instance and cut out the rest. If you’re unsure about a paragraph, give it the axe. Delete, delete, delete. This will tighten up your work until every word is packed with meaning. Do more with less.Back to the GrindNow that you’re recharged, balanced and empowered, you can face the work week with enthusiasm. And that’s important, because your writing directly reflects your mental state.Don’t let the demands of the daily grind get you down. Professional writing–even monetized blogging–can be superficial and results-based, but when you’re focused and spirited, it’s easy to crank out the wordcount.You’ll have a better quality of voice and a snappier style. And most importantly, you’ll be enjoying life more. A writer’s job is to share ideas with others. What ideas you share, and how effectively you share them, depends on the quality of life you create for yourself. So live, and write well!Brian Oaster, a content writer at translation services provider Day Translations, has worked all over the world as an arts educator, English teacher, basket exporter, rare book dealer, fortune teller, and as the first mate of a private sailing yacht.last_img read more

Open Government Reforms Accelerate Action on Climate and Sustainable Development

first_imgIn the mid-1990s, deforestation surged in Brazil. The country lost 30,000 square kilometers (11,583 square miles) of forest, an area the size of Belgium, each year. Poor transparency was a key part of the problem; the most vulnerable areas were often remote and challenging to monitor. Governments’ failure to disclose forest cover data, land tenure information and agreements on commercial activities that drove deforestation made it difficult for Brazilians to understand who managed forestland and who to hold responsible for illegal deforestation.But in 2003, the Brazilian government began publicly releasing its satellite images, maps and tree cover statistics—a move that enabled law enforcement to identify illegal logging offenders. In 2004, the federal space agency delivered near real-time satellite forest monitoring data directly to Brazil’s environmental investigation agency, which published the names of those responsible for unauthorized deforestation. These policies not only improved officials’ capacity to curtail forest loss, but also equipped citizens with the information they needed to track deforestation and push their government to impose harsher penalties for illegal logging. Experts have credited such unprecedented transparency with impressive reductions in deforestation. One study attributes nearly 60 percent of Brazil’s 100,000 square kilometer decrease in deforestation between 2007-2011 to the satellite-based monitoring and enforcement system.Recent rollbacks of some environmental policies, coupled with a drier-than-usual climate and favorable commodity export conditions, have resulted in rising deforestation rates. In response, Brazil pledged in its 2016 NAP to improve transparency in environmental issues, including forest management, by increasing citizen engagement in implementing an open data plan.Improving Access to Information to Reduce Land Disputes in LiberiaLiberian woman in her field. Flickr/European Commission In much of the world, property ownership is not made public. Most indigenous and community-held lands are not demarcated on official maps, and this invisibility increases their vulnerability to land grabs or government appropriation. Improved transparency can shine a light on irregular acquisitions and expropriations, while stronger accountability frameworks help affected populations like Indigenous Peoples access justice.Liberia’s 14-year civil war displaced an estimated 800,000 people. After the 2003 ceasefire, many returned home to find that neighbors had encroached on their farms, fellow community members had sold their tracts, or mining companies had illegally been granted access to their land. Ambiguous land classification policies, coupled with a lack of public data on land tenure, made it difficult to determine who owned and who could use the land — and continue to threaten the country’s fragile peace.Greater transparency on property ownership can help reduce the likelihood that land acquisitions go unnoticed and equip citizens with the information they need to settle disputes. In its 2015 NAP, the Liberian government pledged to make commercial land use rights data publicly available and release proposed land and natural resource reforms to citizens. In its 2017 NAP, it plans to make information around land ownership and use more open to the public. It will also provide a mechanism for citizens to resolve land disputes through its newly-created Land Authority.Future Opportunities Leveraging Open Government for Sustainable DevelopmentNew opportunities to deepen work on open government in climate and sustainable development are evolving, notably on water and energy. Seven Latin American governments have made commitments to improve access to information and civic participation in water resource management and sanitation services. Albania and Georgia are both implementing commitments that will increase transparency of energy contracts and projects through open data portals. Along with existing OGP commitments on climate, forests and land, and the spread of reforms into new sectors and subnational governments, these actions show the continued vitality of open government as a force for accelerating progress on climate and sustainable development. People around the world are contending with impacts long predicted to arise from climate change: monster hurricanes, deadly droughts and unprecedented flooding. This year’s spate of climate-related disasters unraveled hard-won development gains and underscored the urgent need to deliver the Paris Agreement and advance the Sustainable Development Goals (SDGs).Open government reforms — deepening public participation in policymaking, improving transparency and strengthening accountability — offer an unexpected but effective means to achieving progress on both. The Open Government Partnership (OGP), an initiative that brings governments and civil society organizations together to make government more open, accountable and responsive to citizens through National Action Plans (NAPs), is leading the charge. Here are examples from three countries leveraging OGP’s NAP process to improve climate and sustainable development outcomes.Increasing Public Participation to Build Support for Climate Action in Costa RicaEffective, ambitious climate action must align with sustainable development objectives. Siloed policies can exacerbate inequalities, undermine economic growth and prove unworkable in different sectors. Citizens’ engagement in climate policymaking helps shore up public support and yields better outcomes, from lower emissions to more resilient investments. But in practice, citizens are often shut out from decisionmaking processes.In drafting its Intended Nationally Determined Contribution (INDC) in 2014, Costa Rica embraced a far more participatory approach. Its INDC now guides the country’s development, synergizing climate mitigation, adaptation and socioeconomic goals. Engagement with decisionmakers across different sectors, from energy to agriculture, also helped generate support for the INDC, which will be crucial to sustaining ambitious climate action across election cycles.Also, through its 2017 NAP and in a presidential decree, Costa Rica committed to disclosing publicly the climate data citizens need to meaningfully participate in decision making. Through a new consultative body, civil society will help decide what datasets to publish, how to build the platform and how to improve local communities’ access to this information.Strengthening Transparency to Curtail Deforestation in BrazilSatellite view of deforestation (bottom-right) in Brazil. Flickr/NASA Goddardlast_img read more

Social Media and Gustav: How You Can Help and What You Can Learn

first_imgThis morning, as most of us clear out email built up over the long weekend, folks along the Gulf Coast have far more difficult clearing out to do. Yesterday Hurricane Gustav spun across Louisiana, Mississippi and Texas, forcing thousand to evacuate and threatening large-scale flooding. to centralize links, a (1) React Quickly to Events Topics: Originally published Sep 2, 2008 9:15:00 AM, updated March 21 2013 Gustav-related social network What do you think about the social media reaction to Gustav? I’m sure I missed projects. Which others do you think provide important lessons? In addition to facilitating action, the social media response to Gustav illustrates four important lessons for companies trying to figure out how to use social media: Social Media – The tools I linked to above don’t have beautiful design, flawless user-interface and robust functionality, but that’s OK. They’re general-purpose tools that were able to be adapted on the fly. They’re far better than nothing. Make similar compromises with your business. If you get hung up designing the perfect tools for the job, you’ll either miss your window for success, or never get the job done in the first place. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack . (3) Experiment here — Some of the projects above worked and some of them didn’t. That’s perfectly OK, because they were all experiments, and all provided lessons. Nobody knew what was going to work beforehand, so it was important to try lots of things. You should approach your business’ social media projects the same way. You don’t know what will work, so don’t be afraid to experiment. . You can do the samecenter_img — All the web sites and services I linked to above were created over Labor Day weekend. They didn’t require months of planning — just leadership and initiative to get going. You should take a similar approach with your business. Word spreads quickly on the web, so when people are talking about events in your community, you need to join the conversation in a hurry. (4) Do Well by Doing Good was set up on Ning.com and Twitter accounts were created to broadcast hurricane-related The storm also provided some great examples of the power of social media. and (2) Use the Tools at Your Disposal — None of the projects I linked to above had any specific payoff for the people behind them. They were started out of a desire to be a part of the conversation and to help. Do the same thing with your business web site. Give away free information and tools. Offer resources to charities and non-profits. This is not only the right thing to do, but it will earn you respect, an important currency on the web. redcross.org more government alerts By far the most important outcome of all these projects is that it’s easier for people to find out what’s going on, and help out. (Encouraged by what I read on all these sites, I gave money at .) a wiki was created Dozens of Facebook groups appeared to coordinate recovery,last_img read more

How to Use Hashtags on Twitter: A Simple Guide for Marketers

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack I’d pet a million stray pit bulls before I’d eat a single pink-slimy McBite. #McDStories bit.ly/wd0BDe— Laura Goldman (@lauragoldman) February 4, 2012 The takeaway here is to consider the other ways people could possibly interpret your hashtag. A fast food chain, especially one that has experienced controversy and negativity toward its brand in the past, should understand that it probably has quite a few naysayers willing to speak out against their brand.Step 4: Promote the Hashtag by Incorporating it Into Other Marketing ChannelsA hashtag is only useful if people know about it. So to start generating conversations through your hashtag, start adding it your existing resources and channels. For instance, every time we have a webinar, we add the event hashtag to our email reminder or follow-up communication, and the presenter reminds attendees of the hashtag at the beginning of the live webinar as well. Similarly, we add the hashtag to the social media sharing links we include on landing pages.Step 5: Don’t Hijack Hashtags for Sensitive Situations As we’ve covered in a previous blog post, hijacking hashtags designed for serious and sensitive issues can lead to some pretty bad consequences. Designer Kenneth Cole, for example, tried to insert his brand into conversations about the Egypt uproar by tweeting the following: Through this tweet, Kenneth Cole tried to hijack the #Cairo hashtag in attempt to promote his spring collection. His message was received with strong public disapproval and media criticism. As David Meerman Scott says, “Don’t attempt to piggyback on news when it conveys extremely negative information, such as people’s deaths.”Below is Twitter’s official stance when it comes to hashtag abuse. As you can see, there’s more at stake than just PR backlash …”The following behaviors and others like them could cause your account to be filtered from search, or even suspended:Adding one or more topic/hashtag to an unrelated tweet in an attempt to gain attention in search.Repeatedly tweeting the same topic/hashtag without adding value to the conversation in an attempt to get the topic trending/trending higher.Tweeting about each trending topic in turn in order to drive traffic to your profile, especially when mixed with advertising.Listing the trending topics in combination with a request to be followed.Tweeting about a trending topic and posting a misleading link to something unrelated.” Hashtags Topics:center_img Step 6: Keep it ShortBe sure to keep your hashtag short and easy to remember. Remember that Twitter users are only allotted 140 characters in each tweet, with or without a hashtag. By keeping the hashtag brief, you’ll save your audience some room to include more commentary about your content.What are some of the lessons you’ve learned from using Twitter hashtags? Share them with us in the comments! Every time we host live webinars (and as this long list suggests, that is quite often), quite a few attendees get confused about what to do with the hashtag we provide. What is it? What does it do? How do you create one? Let me explain!Click here to access a free Twitter for Businesses kit.What is a hashtag?A Twitter hashtag is simply a keyword phrase, spelled out without spaces, with a pound sign (#) in front of it. For example, #inboundchat and #ILoveChocolate are both hashtags.What does a hashtag do?A Twitter hashtag ties the conversations of different users into one stream, which you can find by searching the hastag in Twitter Search or by using a third-party monitoring tool such as HootSuite.So, if Twitter users who are not otherwise connected talk about the same topic using a specific hashtag, their tweets will appear in the same stream. In that way, Twitter hashtags solve a coordination issue and facilitate a conversation. Popular hashtagged words often become trending topics — topics so many people are talking about that they are a “trend.”Hashtags are great for centralizing conversations around live, in-person events or conferences, live webinars, or other marketing campaigns you’re running.How do you create a hashtag?Contrary to what you might think, you don’t need any tools to create a hashtag. Hashtags are simply text, and they can be placed in the beginning, middle, or end of a tweet. Just decide on the keyword you are targeting, place a pound sign in front of it, and you are all set! See the image below for an example:How to Use Hashtags on TwitterStep 1: Check If It’s NewAfter you decide on a keyword or a phrase, search for it. Visit Search.Twitter.com and enter your preferred hashtag in the search box. Did you get any results? Is someone else already using that hashtag for their event or campaign?If there is a lot of conversation around it already, you might want to revisit your decision and pick something that isn’t as frequently used. In that way, you will reduce the chances of people who are not a part of your target audience entering/diluting the conversation you want to take place.Step 2: Pick Industry or Brand KeywordsHashtags can also help communicate a message to those not actively searching for them. For example, if someone you’re following is tweeting about an event using a hashtag, you will still be able to see their updates in your main Twitter feed without accessing the entire hashtag conversation. In other words, you’ll be able to catch a glimpse of what they’re tweeting about and quickly connect the content of the tweet to the hashtag they’re using. And if the hashtag reflects an industry or branded keyword that is interesting to you, you might be inclined to check out the rest of the conversation happening around that hashtag, a win for the marketer who created it!Step 3: Be Careful With SentimentsA lot of politicians and big brands have experienced Twitter failure by choosing hashtags that include the word “love” in them. Love is a strong word, so if you are putting it in the mouth of your followers, make sure they really love you. Otherwise, they might turn against you and cause a major PR controversy. For instance, theMitt Romney Twitter campaign that sought to wish him a happy birthday also attracted quite a lot of critical comments. If you are just starting out, pick something neutral that simply reflects your topic or campaign.Furthermore, beware hashtag campaigns that have the potential of getting abused by users. The McDonald’s #McDStories hashtag campaign, which was launched as a way to share fun stories about people’s experience at McDonald’s, is a great example of a hashtag choice gone wrong. What McDonald’s didn’t foresee was people sharing negative stories about the McDonald’s brand, and that’s exactly what happened. Anyone who searched for “McDStories” were immediately met with thousands of tweets similar to the one below, which described awful experiences users had with McDonald’s. Originally published Apr 24, 2012 9:00:00 AM, updated July 28 2017last_img read more

What You Missed Today: June 25, 2013

first_img Originally published Jun 25, 2013 7:30:00 PM, updated October 20 2016 Topics: Anyone been to Google today? It’s paying homage to architect Antoni Gaudi, who is most famous for designing the Sagrada Familia church in Barcelona (and may or may not be the origin behind the word “gaudy,” according to some in my friend circle). If you haven’t Googled yet today, the image is to the right — now you’ll understand why it was hailed by Mashable as “barely recognizable.”Anyway, there are more important things going on today than goodles (Google Doodles … think we can make it stick?). There are super moon snapshots galore. Apparently Saturn’s going to be making an appearance soon. Obama’s singing Daft Punk. There’s just a ton of big things going on, you guys. Here are the biggest news stories from the world of marketing.Instagram Is Totes Cramping Vine’s StyleCharlie Warzel over at BuzzFeed is postulating that Instagram’s new video feature, which is integrated with Facebook (obviously), is kicking Vine’s butt because Vine showed up first. Wait … what? Well, the idea is that Instagram sat back and watched Vine, learning from their mistakes.”Looking back, old App Store reviews now read like an instruction manual for the Instagram team, with the most negative reviews calling for nearly all of Instagram’s new features, like filters, better privacy settings, longer clip lengths, and the ability to upload previously recorded videos,” Warzel reports.I buy it … though the Topsy data showing Instagram link shares surpassing Vine link shares doesn’t convince me this is a permanent trend. I think it might just be people getting excited about this shiny new toy. We’ll see, though. Personally, I will continue to use neither, and let the more creative people out there rock it.Watch a Shark Eat a Cute SealOh … oh my … NO! Discovery Channel put out a commercial to promote 2013’s Shark Week, also known as the best week of television and the week I’ll be conveniently “working from home.” But then there’s also an adorable baby seal in the ad, and … well, yeah, just watch.It’s obviously meant to be funny (and it totally is), but I’m sure there are some seriously shocked seal fans watching out there. Either way, kudos to a job well done on your advertisement, Discovery Channel. As our regular readers know, I’m a big fan of well-executed ads, and Discovery Channel is one of the few that delivers A+ content on a consistent basis.QUICK! What’s Your Phone Number?Doctors in South Korea have identified a huge uptick in something called “digital dementia.” It’s prevalent among so-called internet addicts, and in short, describes the inability for people who are extremely digitally connected to recall basic details because of the ease with which they can typically access information. A few years ago, I was most worried about carpal tunnel as a side effect of my office work, but as an inbound marketer I can’t pretend this affliction hasn’t crossed my mind, too. What do you think marketers — do you forget details more easily than you used to because of your constant internet use?Elizabethan Facebooking, Tudor TweetingSounds like my kind of social networking. The New York Times published a piece around the ongoing debate about the impact of social networking on our society. Are we getting dumber? Are our attention spans dwindling? Are we killing the economy? Yes! Unequivocally! Death to all the social networks!Well, the piece puts this debate into perspective by going back to the 1600s, in which similar fears arose around the social network of that day — the coffee house. It’s a fascinating read, especially if you’re a history buff. Check it out.On Viable Career Opportunities and Tank Top WearingWe hear a lot of hoopla about millennials struggling to find jobs. But luckily, The Onion has helped shed some light on popular summer jobs so you know where to look to make some cash.Alternately, you could apply to a real job, like the one we just published today for an Associate Editor. Only it’s not a summer job … it’s like, full time. For real. Like, you can work here for a long time. That kind of thing. Oh, and to clarify, it’s not only open to millennials. So if you found a typo in this blog post and you’re itching to comment about it, perhaps check out the job posting instead? #productiveoutletsWhat other amazing stories did we miss today? Keep us all in the loop! Inbound Marketing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Making Your Own Font Is Way Easier Than You’d Expect

first_img Don’t forget to share this post! If you’re attempting to personalize branding materials or impress a client with a unique design, you might want to consider creating your own font.It’s easier than it sounds. I have limited (read: none) design talent, and I was able to create a font in ten minutes using Prototypo.io, a Typedesign software. There are plenty of alternative tools you could also consider, such as Fontself, Yourfonts, and Metaflop.Download 195+ visual marketing design templates to use for social media posts, infographics, and more. To quickly learn how to create your own font, follow these ten easy steps.Disclaimer: With Prototypo.io, you cannot export your font to use on marketing design materials or documents unless you pay for Prototypo’s Pro subscription. However, if you want to create your own fonts to use for personalized branding purposes, it might be worth the money. The Pro account is only $8.25 a month, and if you sign up for one year, you get four months free.How to Make Your Own Font1. Go to Prototypo.io, and click the “Design Your Font” button. 2. Once you fill out the sign-up form (You can sign up with your Facebook, Google, or Twitter accounts), you must choose a pre-made template. For my purposes, I chose “Prototypo Elzevir”. 3. Next, name your project. Then click “Start designing”. 4. You’re now instructed to change height and width dimensions of your font by moving the green bar to the left or right. When you’re happy with the proportions, click “Next”. 5. Now, adjust your font’s thickness. When you’re satisfied, click “Next”. 6. Move the green bar to the right or left to adjust “Ascender” and “Descender” of your font. When you’re happy with it, click “Next”.7. Now, choose one option in each row you prefer to solidify your font’s uniqueness. For instance, I chose the “Raging” font on the right, the “Caracas” font on the left, and the “Swirly ~” font on the right to change how the “R” “A” and “~” will look in my font alphabet. When you’re done, click “Next”. 8. Move the green bar from left to right or vice versa to adjust your Serif height, width, and median. You’ll see your font change on the screen, and when you’re happy with how it looks, click “Next”. 9. Now, you’ll see the final result of your font. Click “Finish”. You’ll be given the option to watch a tutorial next, but you can skip the tutorial if you’d like to go straight to your dashboard. 10. Here’s your account dashboard. You’ll see all the choices you selected for your font on the left, such as capital height, width, and spacing. You can still adjust if need be. Additionally, there’s a text box on the right, where I typed “Caroline Forsey’s Font”. You can type a paragraph to see if you like how your font looks. 11. If you pay for a Pro subscription, you can click “File” –> “Export font” to use anywhere you’d like.  Topics: Design Originally published Nov 2, 2018 6:00:00 AM, updated September 05 2019last_img read more

OnePlus TV specs list leaks: 55-inch QLED screen, MediaTek chipset, and more details revealed

first_imgAnother OnePlus product is coming and this time it is not a smartphone. Yes, as OnePlus has officially confirmed, the company is all set to bring its first-ever smart TV called the OnePlus TV in India. The OnePlus TV will first launch in India and will then hit some other markets later, the company has confirmed. OnePlus has also confirmed that the OnePlus TV will launch in India in September, however, the launch date is still unknown. Ahead of the launch, OnePlus has confirmed that the OnePlus TV will sport a 55-inch QLED display. Now, the full specs list of the OnePlus TV has surfaced online.It is a screenshot of a Google Play Developer Console listing. The list shows the specs of the OnePlus TV. The listing reveals that the OnePlus TV will come with codename “Dosa”. It further reveals that the OnePlus TV will be powered by MediaTek MT5670 SoC with Mali-G51 GPU. The listing reveals that the OnePlus TV will come with 3GB of RAM and run on Android 9 Pie software.Earlier this week OnePlus confirmed that the India version of the OnePlus TV will come packed with 55-inch screen size. In an interaction with India Today Tech OnePlus CEO Pete Lau revealed some details about the OnePlus TV. He said, “To ensure that OnePlus TV delivers on the image quality part, we are using QLED screen in it. Consumers believe that QLED is one of the best technologies available and that is what we are going to give to them.” Lau also said that OnePlus TV will be “smooth and fast”.advertisement”For now our approach is going to be one-market-one-TV. We will launch the OnePlus TV with a screen size in India that is most appropriate for Indian users who are looking to get a premium TV. And in this TV we want to give the people the best that is possible while keeping the TV price reasonable,” Lau added.Lau further noted, “Traditional TV experience is horrible. The TVs are slow, often their picture quality is not good, the remotes are ugly. They lack one thing or other,” he says while pointing at a remote of a set-top box kept on the tablet in front of him. “When I bought the TV that I use I found the experience frustrating. It is slow. It is as if the whole industry has ignored fastness and smoothness in TV software. Also, no brand has achieved a good combination of image quality and smart software.”In the interaction, Lau also hinted at the price point of the OnePlus TV in India. He said, “OnePlus TV will not be cheap, it is a premium product created using quality materials. All of that cost money, but there are ways we save cost. We will sell the TV on Amazon so we save some channel cost. This is similar to how we save cost on OnePlus phones. So, we will price OnePlus TV lower compared to other premium TVs in its class.” Lau hinted that the OnePlus TV may have a starting price of around Rs 70,000 to Rs 80,000.ALSO READ | How much OnePlus TV will cost in India? OnePlus CEO Pete Lau hints at a pricelast_img read more

Jamia organises lecture on ‘Sanskrit in India and Abroad’

first_imgDepartment of Sanskrit and Sanskrit Research Council of Jamia Millia Islamia (JMI) have organised the first lecture of a year-long special lecture series on ‘Sanskrit in India and Abroad’. Prof. Najma Akhtar, Vice-Chancellor, JMI, who was also the Chief Guest, said, “Sanskrit is not only a language but also a carrier of great Indian civilisation which is spreading and influencing the whole world”.International speakers Among the speakers were Come Carpentier De Gourdon from France, Venessa Acevedo Reyes from Canada and Charles Stewart Thompson from Australia. They highlighted the increasing popularity and influence of Sanskrit not only in India but abroad also.Prof. Girish Chand Pant, Head of the Sanskrit Department gave a brief introduction about the department and the courses taught. He informed the audience that the department was started in 2017 and imparted BA, MA, MPhil/PhD courses.Come Carpentier De Gourdon from France said that Sanskrit is the binding force for the various languages in India and there are ample opportunities to carry out research on the Sanskrit language.Venessa Acevedo Reyes from Canada said that she is coming to India for the last 12 years and Sanskrit has helped her in understanding the country in a better way. She also informed that Toronto District School Board in Canada has included Sanskrit in primary education.Charles Stewart Thompson from Australia said that Yoga and Sanskrit are complementary to each other and helping youths in earning their livelihood.Also read: JMI joins ‘Fit India Movement’, organises walkathon, takes pledge to promote sports and healthy lifestyleadvertisementAlso read: Multidisciplinary research laboratory opens in JMIlast_img read more

Need to be patient with Rishabh Pant: MSK Prasad

first_imgChairman of selectors MSK Prasad has said that they are keeping an eye on the likes of Ishan Kishan, Sanju Samson and a few others as backup wicket-keepers to take the workload off Rishabh Pant.Pant, who is now India’s main stumper keeping in mind MS Dhoni’s break from international cricket, has failed to score runs, but Prasad feels that one needs to be patient with someone as talented as Pant.”I have already said that post World Cup we have been concentrating on the progress of Rishabh. We need to be patient with him, considering the immense talent that he possesses,” Prasad told the Indian Express.”We are monitoring the workload of Rishabh. Of course, we have been grooming backups across all formats. We have the young K.S. Bharath doing well in the longer format for India ‘A’. We also have Ishan Kishan and Sanju Samson doing well in the shorter formats for India ‘A’ and domestic cricket,” the chief selector added.Bharat was part of India ‘A’ team in the first unofficial Test against South Africa ‘A’ while Samson helped India ‘A’ win the unofficial ODI series against the same opposition 4-1 with a whirlwind knock of 91 off 48 balls in the final rubber.Also Read | ICC goofs up, calls Rahul Dravid left-handed batsman in Hall of FameAlso see:last_img read more

England drop Jonny Bairstow from Test squad for New Zealand series

first_imgEngland wicketkeeper Jonny Bairstow has been left out of the squad for the two-test series in New Zealand but included in the Twenty20 squad for the tour that begins in November, the country’s cricket board (ECB) said on Monday.The 29-year-old Bairstow scored 214 runs in this year’s drawn Ashes series, averaging just below 24 in the five tests, with only one half-century to his name in 10 innings.Jos Buttler is expected to keep wicket while Ollie Pope, who last played a test in August 2018, is set for a back-up role.Jason Roy, who struggled during the Ashes with 110 runs in eight innings, was not named in either squad, while all-rounder Ben Stokes, Buttler, Mark Wood, Jofra Archer, Liam Plunkett and Chris Woakes will sit out the T20 series.Four uncapped players — Dominic Sibley, Zak Crawley, Matthew Parkinson and Saqib Mahmood — have been called up to the test squad.Sibley, who scored 1,324 runs in the County Championship for Warwickshire, is expected to compete for an opening spot, while 21-year-old Crawley has earned his place after scoring 820 runs.Parkinson is set to be spinner Jack Leach’s understudy while Mahmood has been included as veteran fast bowler and England’s leading wicket taker James Anderson is still out of contention while he recovers from a calf injury.”James Anderson was unavailable for selection in the test squad as he continues his rehabilitation from a calf injury,” the ECB said in a statement.”The Lancashire seamer will work towards being available for the South Africa tour later this winter.”advertisementEoin Morgan, who led England to their maiden World Cup triumph with a win over New Zealand in July’s final, will return to take up the captaincy for the T20 matches as they step up their preparations for the World Cup in October next year.England begin the New Zealand tour with the first of five T20 matches to be played on Nov. 1, followed by two tests that begin on Nov. 21 and Nov. 29 respectively. The tests will not be a part of the ICC World Test Championship.England Test squad: Rory Burns, Joe Denly, Dominic Sibley, Joe Root (captain), Jos Buttler, Zak Crawley, Ollie Pope, Ben Stokes, Chris Woakes, Saqib Mahmood, Matthew Parkinson, Jofra Archer, Stuart Broad, Sam Curran and Jack LeachEngland T20I squad: Eoin Morgan (captain), Jonny Bairstow, Tom Banton, Sam Billings, Pat Brown, Sam Curran, Tom Curran, Joe Denly, Lewis Gregory, Chris Jordan, Saqib Mahmood, Dawid Malan, Matt Parkinson, Adil Rashid, James VinceAlso Read | ‘That’s like a small boy diving into a sand pit’: Jonny Bairstow fakes Steve Smith run-outAlso Read | England award central contracts to Jofra Archer, Rory Burns and Joe DenlyAlso Seelast_img read more