Spurs hero Ginola questions Arsenal Lacazette move

first_imgFormer Tottenham star David Ginola has questioned Arsenal’s move for Lyon striker Alexandre Lacazette.The Lyon hitman has been on the Gunners’ radar for a number of transfer windows and reports suggest they may finally get their man this time around.But Ginola is not certain he would lead Arsenal to glory straight away.”The people expect Arsene to win the league and to be successful in the Champions League too, so Alexandre Lacazette, I’m not sure about the choice,” he said on talkSPORT.”I think the future will tell us if he moves to the Premier League and is successful.”last_img

Tottenham to double Toby Alderweireld contract

first_imgTottenham are ready to double Toby Alderweireld’s current contract.The Mirror says Spurs want Belgium international Alderweireld to be one of their highest-paid players, to ensure he is not lured away by clubs such as Chinese-backed Italian giants Inter Milan.Defender Alderweireld, 28, is currently on around £50,000-a-week and wants parity with the likes of Harry Kane and Hugo Lloris, both of whom are on double that.His current contract has two years left to run, but Spurs have an option to extend it by another 12 months until 2020 — and they have no intention of allowing him to leave.last_img

Weekend Reading

first_imgPosted on August 12, 2011November 13, 2014Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)This week on the MHTF blog:Maternal mortality ratio in rural MaliYoung Champion Zubaida Bai is among the finalists for the Index: Award 2011Submit an abstract for the Global Health & Innovation ConferenceRead final reports and other documents from the Young ChampionsSome reading for the weekend:Skyrocketing c-section rates in some developing countriesA move towards universal health care in South AfricaMaternal mortality in newly independent South SudanGlobal Health Portal from The LancetShare this: ShareEmailPrint To learn more, read:last_img

Can MH Services Be an Avenue for Family Planning?

first_imgPosted on August 31, 2011August 15, 2016Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)Increasing access to modern contraceptive methods is a priority in many countries. However, how best to reach women and provide family planning is not always clear. A new report from MEASURE Evaluation suggests that maternal health services, particularly antenatal care visits may provide an opportunity to for mothers to receive family planning services:This study examines the associations between the use of maternal health care (including ANC and PNC services) and postpartum modern FP practice in Kenya and Zambia. The study results indicate a positive association between the intensity of ANC and PNC services and postpartum use of modern contraception in both countries. The more intensively women use ANC and PNC services, the more likely they go on to adopt a modern method of contraception after the index childbirth…In addition, we found that when maternal health care was disaggregated into ANC and PNC services, only the use of ANC services was found to be significantly related to postpartum modern contraceptive use.Share this: ShareEmailPrint To learn more, read:last_img read more

The Importance of Listening to Women

first_imgShare this: Posted on June 10, 2015October 24, 2016By: Alyssa Ham, ; Deborah Billings, PhD; Filipa deCastro, PhD; Jean Marie Simms Place, PhDClick to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)This post is part of “Mental Health: The Missing Piece in Maternal Health,” a blog series co-hosted by the MHTF, the Mental Health Innovation Network at the London School of Hygiene and Tropical Medicine and Dr. Jane Fisher of Monash University.Medical systems have historically devalued women’s experience with illness, often resulting in diagnoses and treatments that are not appropriate or relevant for women’s lives. Postpartum depression is no exception. One way to design more responsive health services is to thoughtfully listen to the experiences of women who are in a position to offer deep information about their disorder.In Mexico, neither detection of postpartum depression nor care for women experiencing it are routinely provided in the majority of obstetric units in public-sector health facilities.[1] At the same time, providers are aware of the burden of poor maternal mental health and want to do something about it. We know that nationwide, just under 20% of women experience depressive symptoms within the first five years of giving birth. Low levels of social support, histories of depression, unplanned pregnancies and intimate partner violence are associated with postpartum depressive symptoms among Mexican women. What do the women themselves have to say about their experience of postpartum depression? What words do they use to talk about it? What are the problems it causes for them and what are their strategies for recovery?This is what we wanted to know and so we set out to listen to women.We surveyed 22 postpartum women from the waiting rooms of a public-sector hospital in Morelos, Mexico for clinically-significant depressive symptoms using the Edinburgh Postnatal Depression Scale (EPDS), validated for use in Mexico. Of those women, five scored 12 or above, an indication of depression, and were interviewed to help us understand what postpartum depression feels like for them. A trained psychologist was present during the interview and was available if women had an emotional reaction. One additional woman was found through a local contact in Mexico City and was interviewed retrospectively by a social worker about her experience.How do women describe what postpartum depression feels like?Shut off from the worldEmptinessAlone, even with others nearbyTied in a knotDesperateUselessFrozenUnable to manage nervesPowerlessMore than just feeling sad, the women expressed feeling angry, scared, stressed, embarrassed and intensely worried about their child and the adequacy of their mothering. One woman said, “When [the baby] was still inside me, I had talked to and played with her … but now, having her here, I didn’t know how to play or how to talk, I didn’t know what to do with her.” The women were confused why they were feeling this way. They felt pressure to ignore the feelings altogether and to keep “the baby, the housework, the cooking, and everything” under control.What problems does postpartum depression cause?Most of the women we interviewed worried about how their partner relationship was deteriorating after bringing their baby home. Whether the relationship was already rocky is unclear, but the women were predominantly concerned with feeling rejected in their relationships and their partners’ lack of instrumental and emotional support. One woman described her experience:He would say to me, “You don’t take care of your appearance anymore, you look like a slob, you don’t get made up or do your hair, you don’t change your clothes. I get home and find my wife like I left her in the morning.” … I felt really bad, because I wasn’t used to being with my daughter, and I had to find time to get made up too. And his family had the attitude that the woman who does not get made up and doesn’t know how to do housework isn’t a woman.What did women do?Rather than seeking medical or mental health services, to manage their depression the women sought advice, mainly from other women in their lives. One woman reflected on counsel received from her mother-in-law: “She says, ‘It’s better to think of [your children]. Don’t think about yourself, think about them.’” Another woman said, “[My sisters] tell me I have to make an effort for my little girl.” Unfortunately, women generally did not think doctors or other health personnel were helpful. “We’re like numbers to them, no?” said one woman. The message these women received from their sisters, mothers, and mothers-in-law (and occasionally partners) was to pull yourself up, be on your toes, and to do your best to take care of yourself so you can take care of the child.Next stepsThrough these interviews, we are offered a precious, although small, window into women’s experiences with postpartum depression. Additional research provides a more extensive background, including Mexican women’s familiarity with the term perinatal depression and their perception of what may be causing it. Women’s experiences, captured through their stories, are important to designing health services that are responsive to their needs and realistic in their life contexts.For more information on postpartum depression and the work being done in Mexico, please see our post on the MHTF blog from 2014: Postnatal Depression: What Should We Know About ItEnjoyed this post about maternal mental health? Read more posts in the Mental Health: The Missing Piece in Maternal Health blog series.AuthorsJean Marie S. Place, PhD is assistant professor in the Department of Health Science and is a Women’s and Gender Studies Affiliate at Ball State University in Muncie, Indiana, USA.Deborah L. Billings, PhD is an adjunct faculty member in the Department of Health Promotion, Education and Behavior at the University of South Carolina in Columbia, South Carolina, and the Gillings School of Global Public Health at the University of North Carolina in Chapel Hill, North Carolina, USA.  She serves as the Director for the  Choose Well Initiative (www.choosewellsc.org) in South Carolina, USA.Filipa deCastro, PhD is a professor and researcher at the Reproductive Health Unit at the Center for Population Health Research of the National Institute of Public Health in Mexico City, Mexico.Alyssa Hamm, BS is a Health Science student at Ball State University in Muncie, Indiana, USAReferences[1] deCastro, F., Place, J.M., Allen, B., Rivera, L., and Billings, D. (2014). Detection of and care for perinatal depression in Mexico: Qualitative and quantitative evidence from public obstetric units. Working paper.Photo Credit: Qairin Qusyairi © 2014 Phalinn Ooi, used under a Creative Commons Attribution license: https://creativecommons.org/licenses/by-sa/2.0/ ShareEmailPrint To learn more, read:last_img read more

Key Issues in Perinatal Mental Health

first_imgPosted on May 3, 2017January 2, 2018By: Sarah Hodin, Project Coordinator II, Women and Health Initiative, Harvard T.H. Chan School of Public HealthClick to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)Perinatal mental health refers to a woman’s mental health during pregnancy and the postpartum period. The vast majority of research on perinatal mental health examines non-psychotic common perinatal mental disorders (CPMDs), and the majority of studies focus specifically on anxiety and depression.Research from high-income countries has revealed that 7%-15% of women suffer from antepartum depression, and about 10% of women experience postpartum depression. Available evidence suggests that perinatal mental health issues are more common in low- and middle-income countries (LMICs): According to a 2011 systematic review, the average prevalence of prenatal CPMDs was 16% in LMICs and the average prevalence of postpartum CPMDs was 20%, but these figures were calculated based on limited data from relatively few countries. A more recent systematic review based on data from more countries reported an average prevalence of 25% for prenatal depression among women in LMICs, and an average prevalence of 19% for postpartum depression. Prevalence estimates vary widely and are likely low. Inadequate screening and referral systems often result in women with perinatal mental health issues going undiagnosed and untreated.A number of social determinants including socioeconomic status, race/ethnicity and a lack of social support influence a woman’s risk of experiencing perinatal mental health issues and the likelihood that she will seek and receive adequate treatment. Fear of stigma can also prevent women from seeking care. However, even if a woman seeks care, she may not have access to the services she needs. Providing high quality perinatal mental health services is particularly difficult in low-resource settings with limited health workforces.While the prevalence of suicide during pregnancy or postpartum in different contexts is unknown, perinatal mental health issues sometimes lead to self-harm—one of the leading causes of women’s deaths around the globe. Furthermore, perinatal mental health issues can continue after the immediate postpartum period, affecting not only the woman, but also her child. A systematic review of studies in LMICs found associations between perinatal mental health issues and preterm delivery, low birth weight, impaired postnatal infant growth, insecure infant-mother attachments and suboptimal breastfeeding practices.Additional efforts are needed to identify risk factors and develop culturally appropriate interventions to ensure that all women experiencing perinatal mental health issues are properly screened, diagnosed and treated.Access resources related to perinatal mental health>>Share this: ShareEmailPrint To learn more, read:last_img read more

Working for a living—or for health insurance

first_imgAccording to an article in today’s New York Times, more and more workers are delaying retirement in order to keep their health benefits. Frankly, we’re not surprised. How many freelancers, we wonder, formerly stayed in jobs they didn’t love simply for the health coverage?last_img

Let Me Say This About That: I Believe We Can Come Together on Portability.

first_imgHealth reform continues to dominate the news headlines as Obama pushes Congress toward a final vote. Republicans and Democrats are accusing the other side of impeding the process, but as Obama said in a speech last week, it’s not all bad: “Where both sides say they agree is that the status quo is not working for the American people.” I believe that portability is a solution that both parties can come together on. Congress has said that reform should let people keep their benefits even when they lose or change jobs. Freelancers Union has always championed this need, and leading up to the recent health care summit, I wrote an op-ed on what portability means for politicians and for Americans. In our new economy—with 42 million independent workers and counting—having affordable, portable insurance options is critical. Today, the only way for independent workers to get that kind of coverage is on the individual market, where plans often cost 300% of a traditional employee’s. How can we bring down costs and expand coverage to millions of Americans? In our political climate, it’s clear that we must get there at least in part by using the private market—so let’s update the rules and enable new groups to deliver insurance plans to those of us who need them. I have some ideas on how we can do it—after all, Freelancers Union and FIC have been paving the way. So let me say this about that: we can make the private market work for us. Read more of the recipe for a portability solution in the NY Daily News op-ed, then call your Congresspersons and ask them to bring reform that’ll work for the new workforce.(Wondering why I Say This About That? It’s a habit of speech of mine, as my colleagues have pointed out, and which I seem to have adopted from JFK via Vaughn Meader.) Photo: http://www.flickr.com/photos/aidan_jones/ / CC BY-SA 2.0last_img read more

Crisis (Almost) Averted

first_imgYou might not be aware of a little-known provision of the healthcare reform legislation, but it could spell (administrative) trouble for you unless it’s repealed. Basically, if you pay any person or corporation more than $600 in a year for goods or services, you would be required to report that to both the IRS and the entity/person whom you paid. So, if you’re a photographer who buys a new camera for $1000, you would have to report that on your income tax returns and issue a 1099 to the company from which you made the purchase. Sounds messy, doesn’t it? Democrats and Republicans can’t agree on much when it comes to health reform, but they both agree that this provision puts an unnecessary burden on you. President Obama even mentioned it in his State of the Union address last week. Luckily, the Senate just passed legislation to repeal this provision, and our fingers are crossed that the House will soon follow suit.last_img

When to Choose Credit Over Debit

first_imgFrom the Mint team: Mint may be compensated if you click on the links to our issuer partners’ offers that appear in this article, including Chase. Our partners do not endorse, review or approve the content. Any links to Mint… Full Story,From the Mint team: Mint may be compensated if you click on the links to our issuer partners’ offers that appear in this article, including Chase. Our partners do not endorse, review or approve the content. Any links to Mint… Full Story,From the Mint team: Mint may be compensated if you click on the links to our issuer partners’ offers that appear in this article, including Chase. Our partners do not endorse, review or approve the content. Any links to Mint… Full Story,There’s a specific conversation I frequently have with people around my age. As they get closer to middle adulthood and look back on everything they’ve learned about money, they start to wonder – why didn’t they teach us this stuff… Full Story,Depending on what you look for in a card, one of these may be a perfect fit your do-it-yourself projects. Follow along to learn more about these top five credit cards for DIYers. Full Story,In many ways, our credit determines our power as consumers. The strength of our credit profile and score enable us to rent an apartment, take out a car loan, and sign up for a cell phone number. Can you imagine… Full Story,Travel credit cards are available with a wide array of rewards, redemption options, fees, and bonuses. Weeding through so many general and branded travel rewards cards can be tough, so we picked out some favorites for a wide range of travel styles – so you can find the best travel credit card for your wallet.Full Story,Traveling abroad carries with it all sorts of potential credit issues. Some are just mildly annoying, but some can leave you stranded in Amsterdam, relying on the help of a broke friend you haven’t seen since high school. To avoid those issues and everything in between, here are some tips for using credit abroad. Full Story,The top reward credit cards cater to an array of desires. Whether you want to get cash back or earn miles and points toward free travel, the cards below are all a great place to get started.Full Story,From the Mint team: Mint may be compensated by some of the links that appear in this article, including Chase. Our partners do not endorse, review or approve the content. Any links to Mint Partners were added after the creation… Full Storylast_img read more

HubSpot.TV Beta – Live Marketing Experiment Today

first_imgBelow are our actual show notes from Episode #1. They might not mean much to you, but maybe you can follow along, use the links, etc.  It also helps search engines index the content more easily, since they can’t tell what we’re saying in the video. Introductions – Karen Rubin and Mike Volpe from HubSpot We’ve been experimenting with a new concept… “live TV” at http://HubSpot.tv.  We all know that on the Internet, anyone can be a publisher with a blog, and it is easy to publish a video or audio podcast.  Now, you can even stream live video from your computer or even cell phone.  So we’re giving it a shot.  Karen Rubin (HubSpot Inbound Marketing Consultant) will be joining me for a rundown of recent marketing news.  And because this is web2.0, you can chat live with us and ask us questions, so you’re part of the show.  If you want a sample, we recorded our first (alpha) show for your viewing pleasure.  Check it out below, along with our show notes and links.Tune in today at 4:30pm EST at http://HubSpot.tv to our live broadcast and tell us what you think.Recorded HubSpot.TV – Episode #1 – August 8, 2008 Topics: Search Challenge Email as Most Popular Online Activity –http://www.techcrunch.com/2008/08/06/search-challenges-email-as-most-popular-daily-online-activity/ Olympic Marketing Tips from Colleen Coyne – http://www.youtube.com/watch?v=itFC-SkacFQ — http://blog.hubspot.com/blog/tabid/6307/bid/4261/8-Marketing-Tips-From-An-Olympic-Gold-Medalist.aspx Originally published Aug 14, 2008 2:30:00 PM, updated October 01 2019center_img Marketing News – McCain Campaign Ads go viral – “Obama Celebrity” ad gets 2m+ views http://www.youtube.com/watch?v=oHXYsw_ZDXg – Newer “Obama = God” ad up to almost 1m views http://www.youtube.com/watch?v=mopkn0lPzM8 –Paris Hilton response to McCain ad… (as a promo for Funny or Die) –http://www.funnyordie.com/videos/64ad536a6d — BUT, is it having an effect?  What is it saying, really?  Is making fun of someone hurt them… or maybe help them? Sign off – What are you doing this weekend? Marketing Tip of the Week — Start a LinkedIn Group Forum Fodder — LinkedIn Groups – Are they great? Should you have one? How are we using them? Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

3 Secrets to Optimizing Landing Page Copy

first_img As with the headline, it’s important not to be too pushy.  Avoid statements that command visitors to “download now”. Instead, focus on the value to the visitor, such as “gain immediate access” or a “free download”.  2. Clearly & Honestly State the Value Proposition Topics: 1. Headlines are Like Pickup Lines. Don’t be arrogant! The idea here is to start a conversation with your website visitors without sounding pretentious or arrogant. You don’t want to be “that guy”. You know the one – the guy who loves to tell girls the joke about the gun show.  When a visitor arrives on your page, you have only a short period of time to convince them not to press the “Back” button on their browser. If your headlines have too much hype (e.g. “An Event You Can’t Afford To Miss!!”), it will turn people off.  Headlines play a critical role in convincing a visitor that it is worthwhile for them to stick around and get to know you better. A good headline clearly and honestly states the value of your offer. cacophonyx download a free chapter I recently attended MECLAB’s Landing Page Optimization Summit where Dr. Flint McGlaughlin presented his research to a sold-out audience.  Through colorful analogies and real-world examples, McGlaughlin explained a series of lessons around Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Jun 7, 2011 5:00:00 PM, updated October 20 2016 of your offer will not only guide the reader’s eyes, it will also demonstrate the tangible value of your offer. This is even more effective if you can state them with numbers. Quantified proof gives you credibility.  Many of your visitors are probably already jaded from seeing too many false promises and exaggerated claims online.  If you can provide them with concrete numbers supporting your value proposition, it will be easier for them to trust you. features you’re offering, they won’t care enough to continue reading, much less convert on your landing page. Landing Page Copycenter_img and The more specific you can be about why your offer is valuable, the better.  Bulleted lists of the 3. Be Specific what landing page optimization If the visitor doesn’t know For more advice on optimizating your landing pages, Photo Credit: from MarketingSherpa’s latest report on the key components to a successful landing page optimization strategy. and writing highly effective copy.  Among the laundry list of insights I recorded in my notes, here are the most memorable: benefits Your web page should clearly state 1) where they are on your site so they know they are in the right place, 2) what they can do on that page, and  3) why should they should care about what is on that page.  It sounds simple, but it’s surprising how many landing pages do not clearly communicate these points. last_img read more

8 Clever Ways Brands Are Newsjacking the Election for Marketing

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Why is this effective?7-Eleven likes to engage its customer and give them a unique experience. This campaign accomplishes just that, getting their customers involved as well as providing another way for them to show off their political support. 7-Eleven also does a great job of taking an integrated, multi-channel marketing approach, leveraging online channels such as its website, Twitter, and Facebook to promote the campaign in addition to customers’ real-life, in-store experience.8) Heaven Hill DistilleriesTo capitalize on the election season at the start of the primaries in January, Heaven Hill Distilleries introduced two types of bourbons: Red State Bourbon and Blue State Bourbon. Along with launch of its left wing and right wing bourbons, the distillery also launched two separate Facebook pages in support of each position. And for every Facebook like they receive, Heaven Hill Distilleries is also donating $1 to the Veterans of Foreign Wars. Newsjacking Originally published Oct 16, 2012 9:00:00 AM, updated October 20 2016 Wherever you turn, someone is talking about the upcoming presidential election. There are a ton of commercials on the air supporting the battle between the two main candidates, and every news outlet is reporting on the election — particularly the presidential debates (will you be tuning in tonight?). Furthermore, social media campaigns for both candidates are prevalent. So it only makes sense that other companies would take advantage of the country’s interest in the election by creating creative marketing campaigns to promote their own causes.We’ve talked before about the power of newsjacking as a great way to leverage the popularity of story/trend/meme to get some news coverage of your own. Breaking news is reported all of the time, but as a marketer, you have a unique opportunity to take advantage of these trending topics and create relevant campaigns that serve your own marketing agenda. So to give you some newsjacking inspiration, here are 8 companies who are using the popularity of the election season as an opportunity to capture the attention of the media and promote their own businesses.1) Pizza HutPizza Hut is certainly riding the political wave, running an election-themed marketing campaign called “The Pizza Party.” Pizza Hut is offering up a Big Dinner Box as its candidate, asking their customers to show support by signing up on their website.To add another element to the campaign, Pizza Hut is also offering unlimited pizza for a year or a $15,600 check to anyone who asks the presidential candidates if they prefer pepperoni or sausage during the next debate, which happens to be in town meeting-style format. While questions are screened ahead of time, there has been a history of participants asking other questions when prompted by other companies. Tune in tonight to see what happens!Why is this effective?By newsjacking the election, Pizza Hut has a great opportunity to market to families who might want to sit together and watch the debate on TV … maybe with a box of pizza. For parents who want to educate their children about the election, this campaign helps them do that in a fun (and yummy) way.2) JetBlueEvery election year you always hear Americans threatening to move to Canada or some other country if their preferred candidate isn’t elected. Well, JetBlue is taking those threats to heart, promising to fly 1,006 voters out of the country if their desired candidate doesn’t win.Participants simply have to visit the JetBlue Election Protection website, select their favorite candidate, and choose which destination they’d like to be shipped off to if their candidate doesn’t win. After November 6, the winners will be chosen. Don’t worry — the destination choices are a little bit on the warmer side than, say, Canada (no offense, Canadians).Why is this effective?JetBlue’s brand is known for its fun and creative social media campaigns to make customers happy. So it’s no surprise that the airline jumped on a unique opportunity that would engage and excite customers. As the entire country is talking about the importance of voting, JetBlue is also sharing that message, but at the same time encouraging U.S. citizens to vote with them as well. 3) PBS (Featuring Big Bird!)We found this election newsjacking example so noteworthy that we devoted a full article to it on our blog. Here’s the gist: After Mitt Romney proclaimed that, as much as he loves Big Bird, he is going to cut funding to PBS if elected, PBS took the perfect opportunity to ride the social media wave that exploded after this announcement. People mostly tweeted their disappointment in Mitt Romney’s statement, which led PBS to purchase a Promoted Tweet on Twitter that was displayed when users searched for “Big Bird.” The advertised tweet led readers straight to the PBS website, that spoke about its value in an attempt to educate the audience about everything PBS does and stands for. Why is this effective?When it comes to newsjacking, timing is everything. Heaven Hill Distilleries launched this campaign as soon as the primaries started, which was a smart, strategic move on their part. This allowed the campaign to last throughout the entire election season up until November, and as a result it’s gained good traction: The Red State Bourbon Facebook Page currently has 1,157 Likes, and the Blue State Burbon Facebook Page has 540 Likes. It’s definitely proven to be a successful way to not only engage customers in-store, but to also engage them online.What other companies are newsjacking the election season for their own marketing benefit?Photo Credit: Walt Stoneburner Topics: Why is this effective?During the 2008 election, the Sarah Palin doll was successful in raising $19,000. The doll’s launch was not only a great way for voters to get excited about the upcoming election but also donate to a good cause that related to the election. After the success of the Sarah Palin doll, the marketers at Cabbage Patch were smart to create align their political dolls with the charity as well.7) 7-ElevenTo benefit from election season, 7-Eleven is hosting its own type of election called the 7-Election, through which customers choose coffee cups that are either blue for President Obama or red for Mitt Romney, with the votes tallied at the check-out counter. Every day, the results are calculated on the 7-Eleven website. Why is this effective?This opportunity may have fallen right into PBS’ lap, but the company had to act strategically and efficiently in order to newsjack Romney’s controversial announcement — and they did. PBS recognized that because the buzz was happening on Twitter, they should use that channel as the way to drive visitors back to their website. Considering the proper channels and immediately taking action while the story is fresh is vital for newsjacking success, and PBS executed on this brilliantly!4) Boston MarketTo capitalize on election season, Boston Market decided to launch “limited-time only” menu items alongside an election-themed campaign to promote them. The campaign, called the “Market Bowl Poll,” pits chicken (the left wing) against turkey (the right wing). As part of the campaign, Boston Market asks you to vote for the candidate you prefer, after which you’re rewarded with a coupon to redeem for money off the new dishes. Boston Market also created a video to go along with the campaign:Why is this effective?Restaurants introduce new dishes and menu items regularly. But what people will remember about Boston Market isn’t necessarily the fact that it introduced new menu fare, but rather that Boston Market participated in a popular event that its customers already care about. As a result, its promotional video has already accumulated over 25,000 views on YouTube. Boston Market is also finding other ways to leverage its campaign by engaging with Facebook fans and encouraging votes in the election in exchange for smaller prizes, including gift cards.5) FedEx FedEx took a very clever approach to newsjacking the election, using it as a great opportunity to promote the fact that all of your promotional materials can be printed using their services. And with all of the negative advertisements that get played during political races, FedEx decided to newsjack that negativity by asserting, “Competition may not always be professional, clean, or elegant, but at least your promotional materials can be.”Why is this effective?FedEx’s newsjack is funny and relatable whether you’re involved in election season promotion or not. While you may not need to print political marketing collateral yourself, people will always need to print something. So FedEx took a great opportunity to promote its products and services at a time when everyone is already thinking about the presidential race. And, of course, a little humor always goes a long way.6) Cabbage PatchThat’s right — even the toy industry is jumping aboard the election newsjacking bandwagon. Cabbage Patch has created dolls resembling Barack Obama, Joe Biden, Michelle Obama, Mitt Romney, and Paul Ryan. The dolls are scheduled to be auctioned off on eBay from October 30 through November 6, and the proceeds will go to Rock the Vote.last_img read more

Fact or Fiction? The Truth Behind 9 Embarrassing Global Expansion Blunders

first_img Originally published Jul 16, 2013 8:00:00 AM, updated February 01 2017 There are many complex decisions to be made when planning your company’s expansion into new countries. No culture is alike, and each country has a language and customs unique to itself. Ergo, you would think that culture and language research would be top of the agenda for every company planning to penetrate new markets.Over the years, however, we have seen and heard some stories emerge on various websites and blogs about some brands’ lack of research in the areas of culture and language. But we could never be 100% sure if they were legit or not — some seemed too awful or hilarious to be true. So in this blog post, we thought it’d be fun to revisit those alleged blunders, and try to get to the bottom of the legends. Let’s play a little game of True or False, shall we?1) CoorsThe Story: This rocky mountain ice cold beer company decided to cool down their Spanish market. However, the translator for Coors must have been product testing that day and their slogan “Turn It Loose,” when translated, became “Suffer From Diarrhea.” Not really something I would elect to do on a Friday evening after work. True or False? FALSE.There are reports that Coors used the phrase suéltalo con Coors which translates, literally, to “let it go loose with Coors”; there are other reports that they used the phrase suéltate con Coors, which literally translates to “set yourself free with Coors.” However, according to David Wilton, author of Word Myths: Debunking Linguistic Urban Legends, Coors never actually ran an ad campaign featuring any of these slogans.2) Dairy AssociationThe Story: When expanding into Mexico, the Dairy Association’s hugely successful “Got Milk” campaign was not so well received. Translated, the slogan became “Are You Lactating?” I have a feeling that slogan didn’t resonate with as wide of an audience as the Dairy Association was hoping. True or False?FALSE.According to Jeff Manning, executive director of the California Milk Processor Board, this was discovered and resolved in the market research phase. Phew.3) ElectroluxThe Story: Getting a country’s official language correct is one thing, but don’t forget to research the colloquialisms of the culture, as well. Take this Scandinavian vacuum company as an example. They thought their slogan, “Nothing Sucks Like an Electrolux,” was very clever given the powerful suction of their Electrolux vacuum cleaner. However, when they launched in America, it wasn’t quite clear whether Electrolux was being promoted — or in fact dissed — by a competitor. True or False?TRUE.According to Wikipedia, in the 1960s Electrolux successfully marketed vacuums in the United Kingdom with this slogan. It was later used in the United States, but the informal U.S. meaning of the word was actually already known in the UK. So, this was a bit of a marketing gamble, in hopes the edgy slogan would help them gain some attention in their international expansion. 4) PepsiThe Story: Here’s a good Halloween marketing campaign from Pepsi — only it wasn’t a Halloween campaign, and was very offensive to the Chinese market they were trying to crack. Instead of promoting their famous slogan “Come alive with Pepsi generation,” they marketed themselves by accidently saying “Pepsi brings your ancestors back from the dead.” Pepsi packs a powerful punch, but probably not that powerful. True or False?UNCONFIRMED.Pepsi has neither confirmed nor denied this claim. Let’s move on to their competitor, then …5) Coca-ColaThe Story: One of the most famous blunders comes from the most widely known brand name in the world. When Coca-Cola was entering the Chinese market, the drink was pronounced “Ke-kou-ke-la” which, depending on dialect, meant “bite the wax tadpole” or “female horse stuffed with wax.” True or False?FALSE.According to myth-debunking-site Snopes.com, store owners making their own signs made the blunder because they used their own dialect and characters, which in other regions translated to bite the wax tadpole, etc. Coke actually researched 40,000 Chinese characters and found a close phonetic equivalent, “ko-kou-ko-le,” which can be loosely translated as “happiness in the mouth.” 6) ClairolThe Story: The German market was in for quite a shock when hair care company Clairol arrived on the scene with their “Mist Stick” curling iron. Why? “Mist” in German translates as “Manure.” Yikes. I know they say mud is good for the skin but I’m not sure anyone could sell manure for the hair. True or False?FALSE.It looks like this story has been mixed up with that of a Rolls Royce Silver Mist story. Clairol, you’re off the hook!7) Parker PensThe Story: Parker Pens had a fun time explaining themselves after bringing their product to Spain … and promptly ensuring people it wouldn’t get them pregnant. Their slogan (which leaves a lot to be desired in the first place) went from “It won’t leak in your pocket and embarrass you” to “It won’t leak in your pocket and make you pregnant.” I should certainly hope not. True or False?TRUE.Or at least according to the examples in the book Brand Failures.8) Powergen ItaliaThe Story: Even something as simple as a website address can go horribly wrong. Take Powergen Italia, for example. They’re an Italian company who was expanding into English-speaking countries, and decided to go with the most obvious website address — without thinking about how it would read for their English-speaking customers. Visit www.powergenitalia.com to learn more. Just kidding. They nixed that URL pretty promptly. True or False?TRUE.This is true according to several sources, including Ananova, although it’s important to understand that this blunder didn’t come from the Italian division of energy giant Powergen, but the marketing folks at Powergen Italia, an Italian maker of battery chargers. The website now switches you over to the more aptly named for English-speakers, www.batterychargerpowergen.it.9) GerberThe Story: Everybody knows the cute little Gerber baby that features on the front of all of their baby food products — so sweet! However, when they entered the African market they failed to research product packaging norms. Had they done that, they would have discovered that products mostly feature images of the contents inside the packaging. Therefore, a jar with a cute little baby on the front didn’t do so well. True or False?FALSE.According to Snopes.com, this is an urban legend — which was both surprising and frightening to some HubSpotters that had heard this story when they were taking university-level PR classes. Yikes.How some of these blunders got past the execs at these companies is unclear, but clearly it is possible to make catastrophic mistakes, even if you’re a global leader like many of these brands. Allow yourself some time to properly roll out your global expansion plans, pulling in cultural and language experts along the way.For more tips on setting yourself up for success, download the Marketer’s Guide to European Expansion. Although we can’t help with translation, we do cover essential topics like how to decide which markets will be a good fit, how to achieve a multilingual website, and SEO tips from expert Aleyda Solis.Image credits: Sarebear:), lonelycamera, Blixt A., eblaser, tcwmatt, Omer Wazir, Tavallai, AnxiousNut, thejbird Marketing Case Studies Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics:last_img read more

Password Statistics: The Good, the Bad, and the Ugly [Infographic]

first_img Business Tools Topics: 369Save Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlackcenter_img When was the last time you changed your email password? Your Facebook password? How about your bank account password?If it’s been a while, you may want to take a few minutes and change ’em up. According to a survey of 2,000 people in the U.S. and the U.K., almost three-quarters of consumers use the same exact password for multiple accounts. What’s more, a large number of people haven’t changed that duplicate password in over five years.So it should come to no surprise that about 40% of people have had an online account hacked, a password stolen, or were notified their personal information had been compromised. But, although 8 in 10 people say they’re concerned about the security of their online accounts, they’re still using weak, old, or repeated passwords that can be easily stolen or hacked.How can you make sure your online accounts are safe? Check out the infographic below from TeleSign to learn more compelling statistics about password safety, common password mistakes to avoid, and how to protect your online accounts with more than just a password.369Save Originally published Aug 31, 2015 12:00:00 PM, updated September 15 2015last_img read more

How to Stay Calm Under Pressure [Infographic]

first_img Work Life Balance Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Feb 16, 2016 7:00:00 AM, updated February 01 2017 In small doses, stress can actually be good for us. It helps motivate us to focus on our work and can seriously fuel our productivity. When it’s over, if we’ve done a good job, it can provide us with an even greater sense of accomplishment than we’d have otherwise.But, as we all know, stress can also make us feel overwhelmed. It can take over our senses and make it really hard to concentrate.When we’re faced with a difficult situation and we feel our stress levels start to increase, the ability to stay calm can make a huge difference in the outcome. Whether you’re a doctor, a barista, or a marketer, using techniques to stay calm when you’re under pressure will do wonders for your career, your health, and your sense of well-being.What exactly goes on inside your mind when you’re stressed? And how can you learn to keep calm, trust yourself, and be a leader in the face of hard situations? Check out the infographic below from Pounds to Pocket to learn the answers to these questions and more. (And read this blog post to learn how 9 high-profile professionals stay calm under pressure.)6K+Save6K+SaveWhat other tips do you have on staying calm in times of stress? Share with us in the comments.last_img read more

Cricket Australia takes first step towards pay parity, to match prize money for women’s T20 World Cup

first_imgCricket Australia has announced that they will ensure parity in prize money between the men’s and women’s team in the upcoming ICC T20 World Cup slated to be held next year.The International Cricket Council (ICC) on Monday announced a 320 per cent increase in prize money for the Women’s T20 World Cup which ensures that the winners take home $1 million.The prize money for the men’s winners at the tournament stands at $1.6 million.And following this, CA on Tuesday announced has that it will raise that amount by $600,000 if the Australia women’s team wins the upcoming World T20.Commenting on the decision, CA CEO Kevin Roberts said: “We want to continue our commitment to equality by ensuring that any prize money earned by the Australian Women’s team in the T20 World Cup is the same as what is on offer in the men’s side of the tournament. This will include matching the prize money for the final, semi-finals, or group stage.”Roberts acknowledged while the growth in the women’s tournament prize money is significant, work still needs to be done to ensure parity in all sport.”I commend the ICC’s commitment and while there is no doubt we are starting to see financial progress for our talented cricketers, we still have a way to go and CA will continue to play a role in driving equality for our athletes,” he said.ICC has also announced that there will also be a substantial increase in the money available for the Women’s World Cup 2021 with the prize pot increasing to $3.5m from $2m in 2017.advertisementlast_img read more

India vs South Africa: Only 3000 tickets sold so far ahead of Ranchi Test

first_imgIndia take on South Africa in the third and final Test in Ranchi from Saturday with an eye on history. Leading 2-0, India will look to whitewash South Africa for the first time ever in a Test series but so far, only 3000 tickets have been sold.Ticket counters started operating from October 15 but with India wrapping up the series with an emphatic victory in Vizag, there seems to be little interest for the dead rubber in Ranchi, MS Dhoni’s hometown.There are no long queues and the ticket counters bear a deserted look.Dhiraj and Faisal, who have come down to Ranchi all the way from Rajasthan to watch the final Test, stated the obvious: only die-hard cricket aficionados watch the five-day format. The majority of cricket fans are content with the shorter formats of the game.However, since the ticket counters would be open on all 5 days of the Test, organizers expect better crowd turnout as the game progresses. They are hopeful of a 75 percent turnout over the next few days. There is fervour around the Indian team, though, as fans turned up in decent numbers to greet their heroes at the airport and at the team hotel. While a few players arrived in Ranchi on October 15, the others turned up the next day.India captain and superstar Virat Kohli landed in Ranchi on Friday morning.In 2017, when India hosted Australia in Ranchi, the situation wasn’t very different. There were low crowd turnouts when the game began but eventually, the ground was packed to its capacity on the weekend.advertisementMeanwhile, both India and South Africa trained hard on the eve of the Test. India have been clinical and ruthless but South Africa need to improve dramatically if they hope to offer any resistance to their in-form hosts.India are unlikely to make any changes to their team unless they decide to go in with extra spin. In that case, left-arm chinaman spinner Kuldeep Yadav could replace one of the pacers.last_img read more

Zlatan Ibrahimovic set for AC Milan return, says MLS chief

first_imgZlatan Ibrahimovic is set to rejoin Italian side AC Milan after his successful stint at LA Galaxy, Major League Soccer Commissioner Don Garber has said.The 38-year-old Swedish striker has spent the past 18 months in MLS but his contract with Galaxy expires at the end of the year and he has been linked with a host of European clubs.Ibrahimovic played for Milan between 2010 and 2012, scoring 42 goals in 61 league appearances, and Garber said he was on his way back to Serie A.”Zlatan is such an interesting guy,” he told ESPN. “He keeps my hands full and my inbox full, but he’s a thrill-a-minute.”He is a 38-year-old guy who is being recruited by AC Milan, one of the top clubs in the world.”Ibrahamovic was named in the MLS Best XI in 2018 and 2019 after netting 53 goals in the competition.His season with Galaxy ended after they suffered a 5-3 defeat by local rivals Los Angeles Football Club in the MLS Cup Western Conference semi-finals last month.Also Read | Europa League: Manchester United brush Partizan to reach last 32last_img read more