West Ham striker Ashley Fletcher a target for Huddersfield

first_imgWest Ham striker Ashley Fletcher is a target for Huddersfield Town.The Mirror says Huddersfield are preparing a £5million bid for Fletcher.David Wagner has turned to Fletcher after being priced out of a move for £15 million-rated Leeds frontman Chris Wood.Terrries boss Wagner wants a new frontman for life in the Premier League with ex-Manchester United trainee Fletcher up for a return north.Fletcher, 21, joined West Ham last summer but made just two league starts.last_img

Man City boss Guardiola seeks reunion with Juventus fullback Alves

first_imgManchester City boss Pep Guardiola is seeking a reunion with Juventus fullback Daniel Alves.The Mirror says City are closing in on Juventus defender Alves.City are in the market for two right-backs after allowing the contracts of Pablo Zabaleta and Bacary Sagna expire.And they have been given encouragement that Juve are ready to allow the Brazilian to move to the Etihad.The 34-year-old has a season left on his contact in Turin but wants to link up again with his former Barcelona boss Pep Guardiola.last_img

Man Utd ace Mkhitaryan: Jose’s a winner. A hard worker

first_imgHenrikh Mkhitaryan is delighted Manchester United are back in the Champions League.The midfielder took part in a Facebook Q&A n Friday.”The Champions League is where Manchester United belongs and we are all happy to be playing this great competition again,” he said.”For the new season we definitely want to fight for the title. For the supercup it should be a fantastic game against Real Madrid!”Mkhitaryan also had a word for manager Jose Mourinho.”Jose is a winner. He works so hard to win every single game and to make sure that we are all ready to give 100%. He gives us emotion, and motivation. I have learned a lot from him and will continue to do so this season.”last_img

Real Betis move for Real Madrid midfielder Marcos Llorente

first_imgReal Betis are moving for Real Madrid midfielder Marcos Llorente.Last Friday, Betis vice-president Lorenzo Serra Ferrer met Real Madrid GM José Ángel Sánchez at the Santiago Bernabéu, says AS.The defensive midfielder excelled on loan at Alavés last season. Llorente played 38 times for the club as they newly-promoted team stormed to a ninth-place finish, and reached the final of the Copa del Rey. He provided two assists, and completed 86.35% of his passes over the course of the season.Alavés have made it clear to Madrid that in the case of Llorente becoming available for loan, they would be eager to take him back to the Basque country.During the meeting between Serra Ferrer and Sánchez, Dani Ceballos also arose as a topic of conversation. The Betis midfielder, currently on Spain u21 duty with Llorente, is drawing attention from Madrid.last_img

Electable vs. Marketable for Nonprofits

first_imgConsider this thought from Seth’s blog:Electable vs. Marketable. It’s easy to get the two confused, but if you do, you’ll probably regret it.To be marketable, you must be remarkable. Marketing isn’t about getting more than 50% market share, it’s about spreading your idea to enough people to be glad you did it… 3% of a market may be more than enough, especially if you have a local business or an expensive service. Or a nonprofit, I’d add.People in our sector (myself included at times in my life, unfortunately) often try to get more donors by doing mass outreach that isn’t very targeted. That’s trying to get big, “get elected” numbers.Try instead to get a committed, marketable base of passionate donors by focusing on likely supporters who already care about your issue – they are out on there on blogs, in support groups, at special events, etc. Then, and more important, make sure you are dutifully cultivating that market. You are creating an ever-widening circle of supporters through your marketing work every day — don’t forget to tend to them! How many times did you thank them? Have you told them the difference they are making? Have you asked them to tell their friends and family about you? Have you asked them to convince others and advocate for your issue? That’s thinking marketing campaign, not election campaign.last_img read more

Join the Wilson Center Dialogue April 4: Maternal Health in India: Emerging Priorities

first_img ShareEmailPrint To learn more, read: Posted on March 27, 2013March 13, 2017By: Sarah Blake, MHTF consultantClick to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)On April 4, the Woodrow Wilson Center is hosting “Maternal Health in India: Emerging Priorities,” in three locations: New Delhi, Washington, DC and Boston, as well as online, via a live webcast from 9:00-11:00 AM (EDT).From our colleagues at the Wilson Center:In order to promote greater voices from the field, the 2012-13 dialogue is partnering with the Population Foundation of India to co-host a two-day dialogue with local, regional, and national decision-makers on effective maternal health policies and programs. This in-country dialogue meeting will create a platform for field workers, policymakers, program managers, media, and donors to share research, disseminate lessons learned, and address concerns related to policy, institutional, and organizational capacity building.The dialogue will feature remarks from:Dr. Abhay BangDirector, Society for Education, Action and Research in Community HealthAparajita GogoiDirector, CEDPA India Society; Coordinator, White Ribbon Alliance for Safe Motherhood India; Advisory Committee Member, Population Foundation of IndiaAnuradha GuptaJoint Secretary & Mission Director, Ministry of Health and Family Welfare, Government of IndiaDr. Rajani VedAdvisor, Community Processes, National Health System Resource CentreReflection Remarks by:John TownsendVice President, Reproductive Health Programs, Population CouncilMary Nell WegnerDeputy Director of Policy & Technical Support, Maternal Health Task Force, Women and Health Initiative, Harvard School of PublicIf you would like to attend the dialogue in person, details for the Washington, DC and Boston events are as follows:Washington, DC: For more details, or to RSVP to attend at the Wilson Center,click hereBoston: To attend the event at the Harvard School of Public Health, RSVP here.If you are unable to attend the event in person, both live and archived webcasts will be available at www.wilsoncenter.org. The webcast will begin approximately 10 minutes after the posted meeting time.For additional details on this event, as well as the 2012-2013 dialogue series convened by the Wilson Center, the MHTF and UNFPA, the United Nations Population Fund, click here.Share this:last_img read more

4 Surprising Reasons to Measure and Reduce Food Loss and Waste

first_imgThese global implications may seem abstract, but the environmental benefits of reducing can be felt at the local level. For example, due to the methane generated by FLW and the amount of land needed for landfill facilities, multiple states in New England have instituted bans on sending food waste to landfills. This presents an opportunity to use FLW in other ways. For example, composting facilities turn FLW into a nutrient-rich soil supplement that creates better crop yields, and anaerobic digesters create biogas from FLW to use as a more environmentally friendly alternative to fossil fuels.4) LeadershipVoluntary standards to reduce FLW are already emerging. The Consumer Goods Forum, which represents 400 companies across 70 countries, adopted a resolution to reduce FLW among its members by 50 percent by 2025, using the FLW Standard to track progress. Target 12.3 of the Sustainable Development Goals aims to halve food waste at the retail and consumer levels by 2030, while also reducing food loss along production and supply chains. Champions 12.3, a coalition of executives from government, business and international organizations, has formed to help achieve that target. And the U.S. Department of Agriculture and Environmental Protection Agency enacted the country’s first national food waste reduction goal last year, calling for a 50 percent reduction by 2030.Governments, businesses and other groups that take action to reduce their FLW will emerge as leaders and demonstrate their support for these emerging national and international standards. They will reap the economic, food security, and environmental benefits of food loss and waste reduction. And they will be ahead of the curve in complying with potential future regulations.With global awareness of FLW at an all-time high, it’s time to start making changes in countries, businesses, cities and households. With the FLW Standard, meaningful change is more attainable than ever. A full one-third of the food the world produces ultimately goes uneaten. That’s a billion tons of food loss and waste (FLW) every single year.There are many good reasons to reduce this loss and waste—food security, economic gains and environmental sustainability, just to cite a few. But many of those most capable of fixing the problem, like governments and businesses, don’t know where to begin.That’s why the Consumer Goods Forum, EU FUSIONS, FAO, UNEP, WBCSD, WRAP and WRI are launching the Food Loss and Waste Accounting and Reporting Standard (FLW Standard), the first-ever global standard to consistently measure FLW. For the first time, countries, cities, companies and others will have a practical method for quantifying how much FLW they’re producing, identifying where it’s coming from and setting measures to reduce it.Doing so can yield a suite of benefits:1) Financial GainsFLW costs the world up to $940 billion a year, so reducing it just makes financial sense. For example, the grocery retailer Stop and Shop/Giant Landover conducted an analysis of which products were spoiling on shelves, and saved an estimated $100 million after changing its purchasing decisions to eliminate products that were not selling. Other retailers like Tesco have generated additional sales and reduced their FLW by selling “imperfect produce.” The grocer sells bumpy or misshapen fruits or vegetables that are perfectly good to eat, but that other supermarkets typically throw away.Governments can also help their citizens save money through FLW reduction. After measuring the amount of FLW occurring at the household level in the UK, the charity WRAP, with financial support from the UK government, launched a consumer education program called Love Food Hate Waste. This campaign provides consumers with tips and resources on how to reduce FLW within their homes. Since its launch, consumers have saved 13 billion GBP (almost $19 billion).2) Food SecurityAbout 1 out of every 9 people globally is undernourished, meaning they don’t get enough to eat on a daily basis. Reducing FLW could be an important strategy in making more food available without needing to increase production. According to WRI analysis, cutting the rate of food loss and waste in half could close 20 percent of the nearly 70 percent “food gap” between food available today and what will be needed in the year 2050 to accommodate a larger population.Strategies for accomplishing this look different depending on geography. In developing countries, where FLW tends to occur closer to the farm, increased food security can be achieved through infrastructure improvements like better crop storage and appropriate packaging after production to prevent spoilage. This provides smallholder farmers with a stable food source for themselves, their families and to sell for profit.And in developed countries, where FLW tends to occur closer to the consumer, increased donation efforts by companies can help food banks and similar charities in their efforts to feed the hungry. Governments can encourage these donations. In France, the Senate passed a law requiring supermarkets of a certain size to donate their excess food, while in the United States, the “Good Samaritan Law” legally protects food donors from legal liability relating to any potential harm from donated food.3) Environmental BenefitsFLW uses a quarter of all water used for agriculture, requires land area the size of China to grow, and contributes 8 percent of all greenhouse gas emissions. If FLW were its own country, it would be the world’s third-largest emitter!last_img read more

Can “One Map” Solve Indonesia’s Land Tenure Woes?

first_imgLand disputes are all-too-common in Indonesia, where records are often absent or incomplete and maps differ from one government agency to another. It’s a big reason why small farmers, communities that have traditionally held land in common, indigenous peoples and others often see their lands commandeered by larger operations, like palm oil production, logging or mining. Sometimes different government agencies grant competing companies rights to operate in overlapping jurisdictions.“When the government first launched One Map, some people saw it largely as a technical issue,” said Leslie Dwyer, a U.S. anthropologist assisting with the initiative who has worked in Indonesia for more than two decades. “People hoped that coming up with a single map would solve the problems. But it turns out that the differing maps exist for a reason—they are an expression of an underlying power dynamic that some people benefit from greatly. Our work seeks to address that.”Local Learning for National TransformationBegun under the previous president, One Map got a boost in January 2016 when President Joko Widodo, also known as Jokowi, issued regulations to accelerate the initiative in line with Nawa Cita, or “Nine Hopes,” his national development strategy, which calls for increased access to land for ordinary people.WRI Indonesia Director Nirata Samadhi, a.k.a. Pak Koni, says he hopes that WRI Indonesia’s research can support the government’s efforts to make One Map a success across the country.In recent months, WRI Indonesia has assembled a team of GIS experts, lawyers, conflict specialists and researchers who will work with communities in four provinces: two on the island of Sumatra and two on the island of Papua. Papua, at the eastern end of the vast Indonesian archipelago, holds the country’s last great expanse of primary forest.The team will draw upon WRI’s global experience in mapping, governance and data-driven decision-making to support local governments working with grassroots civil society organizations, village leaders, indigenous people and company representatives. In each community, the team will help the local government create a single, indicative map as the basis for solution-oriented discussions.Whether that will work remains to be seen.“We will be learning as we go along,” says Adi Pradana, WRI Indonesia’s One Map Initiative Governance Manager. “We plan to share what we learn in a series of research publications that can help the government to make One Map a reality.” WRI Vice President for Communications Lawrence MacDonald recently visited Indonesia to learn about the interplay between land rights and deforestation. This is the second of three posts about the farmers, companies, officials and researchers working towards One Map.One after another, the village heads, neatly groomed and dressed in fresh batik or polo shirts for the meeting at the sub-district chief’s office, rose to voice their grievances. The details differed, but the story was the same: A company had taken their land, converting it into a palm oil plantation. Requests for compensation had failed.Seated beneath portraits of Indonesia’s president and vice president in the stuffy, worn assembly room in Musi Banyuasin, a rural district in South Sumatra, the sub-district chief listened with sympathy. His remarks suggested that he knew the issues all too well.Last year, his boss, the district chief, established a local task force to resolve festering land disputes. Little had changed. Now a group of researchers from Jakarta had arrived offering to help.“I’m not sure I can say the name of this organization very well because it’s English,” the sub-district chief said. “These people from the World Research Institute are going to solve this problem.” The team from WRI Indonesia smiled politely but inwardly squirmed—and not because of the malapropism.“We need to be cautious about community expectations. We are not mandated to solve long-standing conflicts but we do want to help,” Gita Syahrani, Sustainable Commodities & Business Manager for WRI Indonesia, said that evening at a team debrief. “We explained that we are here to learn and perhaps to offer suggestions.”In truth, WRI researchers’ role is more complex and subtle than either the sub-district chief’s high hopes and Syahrani’s modest explanation would suggest. The team is helping to advance the Indonesian government’s One Map Policy, which aims to reduce conflict by compiling competing land claims on a single map and convening multi-stakeholder meetings to find solutions.Maps are an expression of power. (WRI)last_img read more

Gates, Dell, and Jobs: Reading Between The Lines Reveals Insights

first_imgThis Jobs – “phone” 2.  The most used word by each of the speakers was also fascinating:  The point the writer of the article was trying to make was that Jobs was much easier to understand by mere mortals.  I was personally surprised to see the variance in the number of words per sentence — I thought they would have been bunched closer together. Dell – 16.5 words per sentence Gates – “devices” — Brian Halligan. Originally published Feb 1, 2007 4:37:00 PM, updated March 21 2013  is a fascinating comparison of the words used by Bill Gates, Steve Jobs, and Michael Dell on recent keynote style speeches.  There are a bunch of interesting things that jumped out at me about this data: article Jobs – 10.5 words per sentence.  Dell – “gaming” 1.  The average number of words used per sentence was incredibly interesting.  3.  The word “cool” is one of the most common utterances out of all three of these middle aged tech industry leaders’ mouths.  I always thought as I got older that I should use the word “cool” less and less, but I guess the word “cool” has become a permanent part of our lexicon. If ten years ago someone told me that the most uttered word out of Bill Gates mouth was going to be “devices,” I would have laughed them out of the room.  Same goes for “phone” for Jobs and “gaming” for Dell.  It’s amazing how these companies have shifted their positioning over the years.  It will be interesting to see which ones pull off these shifts in positioning over the next couple of years. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Gates – 21.5 words per sentencelast_img read more

HubSpot TV – Inbound Marketing Smackdown

first_img “…well known executive at one of the largest sites on the Internet. The author has requested to remain anonymous…” mvolpe The Time Has Come To Regulate Search Engine Marketing And SEO How to interact on Twitter: @ Webinar: How to Use Online Video for Inbound Marketing Best Buy Values 250 Followers Doing It Right! “Imagine,if you will, that the entire Internet is contained within a singlecontinent. That continent is filled with countries, states and cities.Each jurisdiction is autonomous, relying on visitors to cross on totheir turf to engage in commerce. Now, imagine if the only way to getinto this continent involved just two methods: SEO and SEM. Let’sfurther imagine that the borders to this continent were controlled by asingle company….The only real solution is disclosure. Transparency.Those traffic generators that use rule-based algorithms to determineresult sets must publicly disclose their methodologies. That is themeans by which all businesses can compete freely in the organic andpaid search marketplaces.” www.HubSpot.tv Closing Subscribe in iTunes: karenrubin “Usocialleads the web as the premier Twitter for hire market. At Usocial, thegoing price for 1000 followers is $87, meaning a potential Best Buycandidate could turn up for work having only invested $25 to help theirchances.” Forum Fodder Google is not regulated, brush up on your SEO and deal with it*.* HubSpot Announces Blog Grader Free Marketing Tool @ , @ Inbound Marketing.Com Forums: Need Help in Keywords Baby Got Leads: New Music Video Episode Length: 23 minutes, 38 seconds Marketing Tip of the Week Outbound marketing is not totally ineffective.  In 1900 horses werestill the main mode of transportation, but I wouldn’t want to rely onthem for my business for too long. Spend your limited time creating and promoting great content and the links will come! http://itunes.hubspot.tv/ Debunking Social Media Myths Wordtrackr, Google Keyword Tool, SemRush.com, HubSpot Trial, SEOMoz, Microsoft AdCenter in your tweet. Fran: “I’m in desperate need of help to find keywords for my business. I sell attachments to go on to liquor bottles.” Anthony: “You definitely need tofigure out who your buyer and demographic is before proceeding and whattype of valuable content you will need to attract, inform and convertthem.” Marketing Takeaway: The Social Influence Marketing Report Mailbag How do you get started with YouTube, video podcasting, live streaming, or viral videos. Buy a video camera and give it to the craziest employees you have and see what they come up with. Marketing Takeaway:center_img In terms of hiring, influence or authority is a better measure than raw number of followers. Marketing Takeaway: or Pete:”I’d recommend that you step back from trying to find keywords for theproduct you sell, and ask yourself, “What content will attract mybuyer?”If your buyer is a bar manager, than you need to create contentthat will attract that type of person. for example, you might write anarticle, “10 Ways to Save Money Running your Bar” or “Most Common LocalBar Startup Mistakes”.” Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Is Social Media Easy, Free and Cheap? Encourage everyone at your company to get involved in social media onbehalf of the company and reduce the need to build a social media army. Baby Got Leads on YouTube “six out of 10 consumers don’t bother to seek out opinions of brands via social media” http://www.pcauthority.com.au/News/150048,follow-this-twitter-emerges-as-job-qualification-for-major-us-retailer.aspx “Best Buy put out a job advertisement recently for a marketing graduate with at least 250 followers” Should You Spend Your Time on Link Exchanges? Episode #49 – July 17th, 2009 How many Twitter followers does it take to get a job? “Google’s official advice: “The best wayto get other sites to create relevant links to yours is to createunique, relevant content that can quickly gain popularity in theInternet community.”” “LargeInternet companies spend millions on consultants and technology tryingto get their sites to rank among the highest results on Google.Everyone else has to rely on the poor man’s search-engine optimization:the link exchange.” Intro Should Google Be Regulated “afundamental truth to social media that many organizationsunderestimate–being social means having real live people who activelyparticipate in your initiatives.” : Shut Up! @BostonLogan is on twitter? How cool is that? HeatherMargolis Headlines Marketing Takeaway: Blog Grader Missed last week’s episode on July 10, 2009? View it here: Link exchanges: The poor man’s SEO Download the free webinar Marketing Takeaway: Should Google Be Regulated? “Consumers view TV ads as more trustworthy than ads on social networks.” How many Twitter followers does it take to get a job? to learn how to use online video to grow your business with inbound marketing. Originally published Jul 18, 2009 9:50:00 PM, updated July 04 2013 Make Content Creation Your Super Powerlast_img read more

Why You Can’t Resist Clicking on This Article: The Clickbait Conundrum

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Most people have the same experience with clickbait.You stumble across it in your Facebook feed or Twitter feed. It reads, “13 Problems Every Blonde Bostonian Working at a Marketing Software Company Has.” You recognize it’s pandering to you … but it’s just so perfectly intriguing, you have to click. You click, resigning yourself to scrolling through for just a minute because you’ve got work to do. You get to the first list item — it’s roughly on point, so you continue.Download 195+ visual marketing design templates to use for social media posts, infographics, and more. Suddenly, 10 minutes go by — you’ve scrolled through the whole article and realized it’s a load of crap that was meant to waste your time. You hate yourself a little. You get back to work, telling yourself you won’t get duped again. You’re too smart for that … but sure enough, an hour later, the whole clickbait-shame cycle continues. Don’t be upset — it’s happened to pretty much everyone. Clickbait has been around for over a century, and it’s remained a common tactic for content creators because it works. As a content creator, it’s one of those ethical grey areas you have to navigate. To help you figure out which side of the clickbait debate you fall on, we put together this post — hopefully, by giving you some background into the history, science, and ethics of clickbait, you can make a decision on how you’re going to create content for your company. A Brief History of ClickbaitClickbait isn’t something BuzzFeed, Upworthy, Viralnova, Distractify, or any other viral content site invented. It’s been around for over 100 years. If you want a more in-depth version of clickbait history, check out this post on io9 — below’s the quick and dirty version. Back in the late 1800s, newspapers were really concerned with increasing their circulation numbers (kinda like the way most media companies care about pageviews today). One easy way to increase circulation was to have a popular comic strip that pandered to the largest number of people — people would buy the paper to read those cartoons, not hard news. One such comic was all about the adventures of Yellow Kid — a poor kid from the slums wearing a yellow nightshirt who’d say weird things, kinda like modern day LOLcats. Like this:Like today, people got up-in-arms about journalism being tainted by the Yellow Kid inflating circulation, and the term “yellow journalism” was born. Since then, media companies have all used “yellow journalism” techniques to get more people reading their content. And sometimes it’s had disastrous effects. But the moral of the story here is that clickbait is nothing new — technology and the increasing amount of content on the web has just made it much more prevalent. And for the people using it to get more views and comments on their posts, it’s working. Why You Click on ClickbaitEven though you know a headline is just clickbait, it’s tough to resist — your brain is programmed to click on it. Why? It all boils down to curiosity. Studies have shown that curiosity is a cognitive form of deprivation from realizing you have a gap in your knowledge. And when you have that deprivation, you’re gonna try really really hard to reverse it. So when you’re presented with a title that makes you curious — something like, “This 4-Year-Old Decided to High-Five Every Person They Passed on the Street That Day. You’ll Never Guess What Happened.” — you’re overcome with a desire to click on it. Even if you guess that pretty much every person will high-five the four-year-old back (seriously, who wouldn’t high-five a four-year-old?) … you’ve got to click to make sure. But how do content creators get people to be curious enough about their content to click? They’ve got to make the most of their headline — and research from a professor and a communications staffer at BI Norwegian Business School suggests piquing interest in headlines all boils down to asking questions that reference the reader. Forbes describes the experiment as this:”They tested three kinds of headlines: One was a simple declarative headline. Example: “The hunt for status in the advertising business.” Another posed a question: “Why are advertisers so obsessed with winning prices?” They also contrasted simple headlines like “Power corrupts,” with self-referencing headlines like “Is your boss intoxicated by power?” They got on average 150% more clicks for the question headlines and 175% more clicks for the headlines that used the second person. One caveat: The question headlines used more enticing words, like “obsessed” and “intoxicated,” than the simple declarative headlines.”So the reason you can’t help but click on clickbait is simple: It’s piquing your curiosity, usually through a question, a self-referential comment, or both. Media companies and content creators know this already. But should they use your brain against you?The Ethics of Clickbait There’s been lots of discussion on the internet about clickbait. Some for, some against. Some just poking fun at it. And I hate to spoil the end of this post, but there’s really no answer to the whole debate. People are still going to click on clickbait — they have for over a century, and my guess is that they’ll continue to do it. Heck, they’ll probably share the clickbait, too, whether or not they realize what it is they’ve fallen for. It’s up to you to decide if you want to go the clickbait route or not. Maybe you’ll do whatever your company asks. Some companies already have policies and metrics in place to reward or play down clickbait. Some companies have already decided to play into the clickbait because sheer volume of unique visitors is their main metric. Some have decided to take a modified approach, rewarding writers for getting repeat visitors, not just uniques. For someone trying to stay employed, you’ll probably choose something aligned with your company’s policies. But still, there’s a personal responsibility to either embrace clickbait in all of its pandering glory or eschew it in favor of “higher quality” content.In my opinion, neither of these is a better path. As long as the headline accurately describes the piece inside, and the piece inside is a quality piece of content (which is a whole other debate), you’re serving your audience the right way.You just need to ask yourself one question: What will you do for a click?What do you think about the clickbait debate? Do you use clickbait headlines in your marketing? Weigh in in the comments below. Image credit: Upworthy, io9 Topics: Originally published Jun 12, 2014 12:00:00 PM, updated July 28 2017 Marketing Psychologylast_img read more

Samsung Galaxy Note 10 India launch event set for August 20: Price, specs and livestream link

first_imgSamsung will officially launch the Galaxy Note 10 and Note 10+ in India on Tuesday, August 20. The company is sending out invites for a launch event that will take place at Samsung Opera House in Bengaluru. Samsung will livestream the event, which will begin at 12 noon, on its official website. The Galaxy Note 10 series was launched earlier this month in New York touting brand new Dynamic AMOLED displays, new S Pen features, triple and quad cameras and a brand new Exynos 9825 flagship chipset, among other things.Following the announcement of the Galaxy Note 10 and Note 10+ in the US, Samsung announced their India prices as well as availability details. The regular Note 10 will come in a single 8GB + 256GB storage version that will be priced at Rs 69,999. It will be available in three colours – Aura Glow, Aura Red and Aura Black.The Note 10+ will start at Rs 79,999 for the 12GB + 256GB storage variant. The company will also bring the 12GB + 512GB option for the Note 10+ to India, but the pricing for that has not been announced yet. The Note 10+ will be available in three colours as well – Aura Glow, Aura White and Aura Black.The Galaxy Note 10 phones are already up for pre-bookings until August 22 across retail outlets and online channels like Samsung.com/in, Flipkart, Amazon, Paytm and Tata CLiQ. The Galaxy Note 10 and Note 10+ will go on sale starting August 23.Samsung Galaxy Note 10, Galaxy Note 10+ specificationsThe Galaxy Note 10 and Note 10+ are Samsung’s newest flagship devices that succeed last year’s Galaxy Note 9. They get a visual upgrade by sporting new Dynamic AMOLED displays with a centered punch-hole cutout and really slim bezels. The Note 10 gets a 6.3-inch FHD+ Infinity-O display, while the Note 10+ sports a 6.8-inch QHD+ display.advertisementThe new Note devices are powered by a new Exynos 9825 chipset, which is based on a 7nm process for better power efficiency. Both phones support storage expandability up to 1TB. The S Pen also comes with Bluetooth LE and a new Air Actions feature that will allow you to perform actions by waving the stylus in the air. The regular Note 10 packs a 3,500mAh battery and supports 25W fast charging, while the Note 10+ houses a 4,300mAh battery and supports 45W fast charging.The Note 10 gets a triple camera setup that includes a 12MP main camera with variable aperture (f/1.5-2.4), a 16MP ultra wide-angle camera and a 12MP telephoto lens. The Note 10+ gets the same triple camera setup but also adds a ToF sensor as well. Both the devices get a 10MP selfie camera. They also feature ultrasonic in-display fingerprint sensor and run on Android Pie-based One UI.ALSO READ | Samsung Galaxy A10s with dual cameras, 4,000mAh battery launchedALSO READ | Samsung Galaxy Note 10+ earns best camera smartphone rating by DxOMarkALSO READ | Samsung Galaxy Note 10+ display gets A+ rating from DisplayMate, calls it best OLED display yetlast_img read more

Cincinnati Masters: Russian qualifier stuns Roger Federer, Novak Djokovic advances

first_imgFor Roger Federer, it was one big blur. The seven-time champion was ousted from one of his favorite tournaments in barely over an hour, falling in straight sets to a 21-year-old qualifier he’d never faced.Andre Rublev with only one career win over a top-five player to his credit took advantages of Federer’s numerous mistakes for a 6-3, 6-4 victory Thursday that further depleted the top of the men’s bracket in the Western & Southern Open.”The biggest and the most emotional win,” Rublev called it.And shockingly fast, too: Federer’s quickest defeat on the tour since 2003.”To be honest, it’s tough when it’s fast like this to tell you, well, I could have done this or that,” he said.Federer has won the tournament more than anyone, using it as a springboard to the U.S. Open. He had 16 unforced errors against the 70th-ranked Rublev , who raised both fists and wiped a teary eye in celebration after Federer’s forehand sailed long to end it.Struggling with his serve, Federer got broken twice in the first set.”And there you have it. It set the tone for the match a little bit,” Federer said. “He was super clean offense, defense, serving well. He didn’t give me anything.”Federer, who lost a classic five-set match for the Wimbledon title to Novak Djokovic, thinks he’s in good shape heading into the U.S. Open despite the upset in Cincinnati.”I played 45 matches this year, so I think I should be fine,” he said, smiling.advertisementBut oh, this last one.And oh, what about that Big Four reunion?The tournament originally had Djokovic, Federer, Rafael Nadal and Andy Murray together again for the first time since January. Nadal, the second seed, withdrew after winning the Rogers Cup in Montreal on Sunday, citing fatigue.Murray returned to singles for the first time since another hip operation in January and lost his first match. Federer was gone before the weekend. Djokovic the last one standing reached the quarterfinals with a 6-3, 6-4 win over Pablo Carreno Busta.”All in all, it was a very good, quality match,” Djokovic said. “I’m pleased I’m going in the right direction and looking forward to the next one.”The men’s bracket has become a qualifier’s dream.Qualifier Yoshihito Nishioka followed his upset of sixth-seeded Kei Nishikori a player he called his hero by beating Alex De Minaur 7-5-6-4. It’s the first time in 10 years that two qualifiers have reached the quarterfinals of an ATP Masters 1000 event.The day began with the ATP fining Nick Kyrgios $113,000 for expletive-filled outbursts that included smashing rackets, insulting a chair umpire and refusing to get ready to return serve during a second-round match the previous night.In the women’s bracket, top-seeded Ashleigh Barty reached the quarterfinals, joined by a resurgent Venus Williams.Barty beat Anett Kontaveit 4-6, 7-5, 7-5, raising her fist in triumph after fighting off one match point to take the 2-hour, 10-minute match. She was down a break in the second set before rallying on a day when she struggled to find consistency.”The best thing is when my back was against the wall, the tennis was there,” Barty said. “It may not have been there the whole match, but we were able to find it when we needed it.”Barty, the French Open champion and currently ranked No. 2, can move up to the top spot by reaching the final.With the crowd cheering for her, Williams recovered from a rough first set and beat Donna Vekic 2-6, 6-4, 6-3, her best stretch of tennis in since she won three straight matches in March at Miami.After a first-round loss in Toronto last week, her ranking slipped to No. 65, her lowest in seven years. With sister Serena cheering courtside, Venus reached the semifinals.”I mean, I’m pretty pumped,” Venus Williams said. “When you’re winning, it’s fun.”Serena Williams withdrew from the tournament because of back spasms. She calmly watched her sister advance.”I think she believed in me,” Venus Williams said. “She was rooting hard but didn’t seem panicked at all after I lost the first set.”Second-seeded Naomi Osaka and No. 3 Karolina Pliskova also advanced. Madison Keys got a 6-1, 3-6, 7-5 win over No. 4 Simona Halep, still hobbled by a sore left Achilles that caused her to drop out of the Toronto quarterfinals last week. Keys will face Williams in the quarterfinals.Also Read | Cincinnati Masters: Nick Kyrgios melts down again, calls umpire ‘tool’ after lossAlso Read | Cincinnati Masters: Ashleigh Barty beats Maria Sharapova, Simona Halep survives scareAlso Seeadvertisementlast_img read more

Virat Kohli turns anchor and interviews Viv Richards ahead of India v West Indies 1st Test

first_imgVirat Kohli has always admired and looked up to batting legend Viv Richards and fortunately for the India captain, he got to even interview the former West Indies skipper and speak to him about the game for the Board of Control for Cricket in India (bcci.tv).Kohli made the most of this chance as he asked Sir Viv questions ranging from what his mindset was like when he walked out to bat to how he dealt with batting against the fastest of bowlers of his generation without any of the modern-day guards that the batsmen use these days.Viv Richards, who retired from the sport in 1991 after having made over 15,000 international runs in Tests and ODIs, rolled back the years and explained Kohli about the art of batting and what went through his mind when he had the willow in his hands.Virat Kohli: What were the challengers when you were playing and what made you believe in yourself so much? What was that essence of your self-belief?Viv Richards: I always felt I was good enough to be competing and I wanted to express myself in the best way that I can. I see that little similarity in you and that same passion in you. There are times when folks would look at us and say, ‘Wow why are they so angry?’ .Special: @imVkohli in conversation with @ivivianrichards (Part 1)King Kohli turns anchor and quizzes the Caribbean Master to understand his fearless mindset – by @28anandFull interview – https://t.co/HHGvlzfFEi pic.twitter.com/ikl7oifKSiadvertisementBCCI (@BCCI) August 22, 2019Virat Kohli: Whenever I have seen videos of you walking out you had just a hat on, there were no helmets back then. Even when they were after a point you chose not to because it was something that made you feel that you have the belief. I know the pitches were not prepared or as covered back then so what went through your head when you walked out knowing that you don’t have a lot of protection and there were no restrictions on bouncers. And then you go out and dominate like that. What did you feel from the time you left the change room till you got to the pitch? What was the mindset?Viv Richards: I believed that I am the man (Kohli laughs). It may sound arrogant but I always felt that I was involved in a game that I knew. I backed myself every time. You even back yourself to get hurt and take the knocks. The helmet I tried but it felt a little uncomfortable. So I felt my maroon cap which was given to me, I felt so proud with that. My mindset was I was good enough to be here, if I get hurt its god’s will but I will survive.Virat Kohli: I always feel like it’s better to get hurt early on and get to know the feeling. Rather than always feeling that you might get hit. I prefer getting hit early on and really hard so it motivates me even further to not allow that to happen again. And just that pain to go through your body and be like, Ok enough it’s not happening again.Viv Richards: Because while batting you are going to get hurt, it’s all part of the game. Depends on how well you come back from these knocks. In the olden days before we had these guards, you take a hit and that’s when you’d feel it’s all part and parcel of the sport.Also Read | We have a problem of plenty and that’s a great position to be in: Virat KohliAlso Read | IND vs WI: Virat Kohli hints at four-bowler strategy for 1st TestAlso Read | 16 interviewed for physio job, 12 for strength and conditioning coachlast_img read more

I could barely sleep, couldn’t wait to face Roger Federer: Sumit Nagal to India Today

first_imgSumit Nagal woke up to countless congratulatory messages, the day after playing the biggest match of his life. His identity to the outside world before playing Roger Federer in the 1st round of the US Open at the Arthur Ashe stadium was “some dude from India” in his own words. After Federer predicted Nagal would have ‘a solid career ahead’, he knows tennis connoisseurs around the world would be keeping an eye out for him.”I could have done better. I could have taken him deeper in the match. But it was an experience, first time to play someone who has done so much for tennis and is an idol for so many,” Sumit Nagal tells India Today over phone from New York, reflecting on his Grand Slam debut at the US Open.”I could not have asked for a bigger debut match. I enjoyed every moment that I was there. I enjoyed every point,” Nagal, who is supported by the Virat Kohli Foundation, said. This confidence, poise and belief were instrumental in helping the Indian take a set off his famed opponent.Being a 22-year-old qualifier from Jhajjar, ranked 190 in the world making his Grand Slam debut against a 20-time Grand Slam winner may have been a true fact but Nagal made sure his mind wasn’t clouded with these thoughts. Instead he was brimming with energy with the prospect of facing Federer.We know this isn’t the last we’ll see of Sumit Nagal…Remember the name #USOpen pic.twitter.com/JtW1xzA4k6advertisementUS Open Tennis (@usopen) August 27, 2019″Knowing I would be facing Federer and it would be my debut and on the biggest court in tennis, how can you not be ready for this? There was so much of excitement and adrenaline running in your blood and you are crazy hyped for the night. I was barely sleeping because I was so looking forward that I couldn’t wait. Because I had known on Friday that I would be facing Federer and after that it was the longest two days I have felt in life,” he says.As it turned out, Nagal’s heavy forehands won him the first set against the champion before Federer came into his own. But it’s his fight in the fourth set that gives him belief. “I do believe I belong. I have a great feeling about next year. I know my game needs to improve in lots of areas but I will be ready and excited for the next season,” he speaks with confidence.Nagal does not have to guard against his show-court performance getting to his head. With a tournament in Italy followed by Bosnia on clay lined up, the Challengers grind will be enough to keep him real.Roger Returns.@rogerfederer | #USOpen pic.twitter.com/3sofNcPVdDUS Open Tennis (@usopen) August 27, 2019″You have to play so many matches, the reward is less, the prize money is less, the points are less. But you are still playing people who are 100, sometimes top 50 for seven points and 300 Euroes. That’s a grind. Playing the same guy in another tournament, you would play for 20 points and 10000 dollars,” he explains.Nagal knows 35 points earned from a first-round Grand Slam loss won’t shoot up his rankings. A reason he has not set himself any ranking targets. Instead, the Indian tennis hope wants to ensure he plays well enough to break into the Australian Open main draw next year.We change the G’ and add a D’ – did you think for a second it was Nadal?…No@rogerfederer | #USOpen pic.twitter.com/jZuJjub5FhUS Open Tennis (@usopen) August 27, 2019On Tuesday, it was the Rafael Nadal fan playing Roger Federer at the US Open. If he can build on this confidence, a showdown with Nadal soon? “I wouldn’t mind,” he replies with a ‘bring it on’ attitude.Also Read | Learnt a lot from Roger Federer, couldn’t have asked for a better match up: Sumit NagalAlso Read | Roger Federer lauds Sumit Nagal after US Open match: Never easy to come out and play your bestAlso Read | Who is Sumit Nagal, the man who gave Roger Federer a scare at US Open Also Read | US Open: Sumit Nagal 1st Indian to take a set off Roger Federerlast_img read more

1st T20I: Afif Hossain 52 helps Bangladesh stun Zimbabwe in tri-series opener

first_imgAfif Hossain hit a 26-ball 52 as Bangladesh made a spectacular recovery to beat Zimbabwe by three wickets on Friday with two balls remaining in a winning start to the Twenty20 tri-series.The match was delayed by more than 1 1/2 hours due to a wet outfield and reduced to 18 overs per team.Zimbabwe was put into bat, posted a challenging 144-5 and looked headed for victory with Bangladesh 60-6 in the 10th over.But 19-year old Afif Hossain, playing only his second match, counter-attacked in style as Bangladesh reached 148-7 in 17.4 overs.Afif and Mosaddek Hossain combined for 82 runs off 47 balls in their seventh-wicket partnership to take Bangladesh close to victory before Afif was dismissed by Neville Madziva (2-25) in the last over of the game.Afif, who brought up his 50 off 24 balls, struck eight fours and one six.Mosaddek was not out on 30 off 24, including two sixes.Zimbabwe pacer Tendai Chatara took 2-32, including the wicket of opener Liton Das for 19. Fast bowler Kyle Jarvis (2-31) dealt a double blow, removing Soumya Sarkar (4) and Mushfiqur Rahim (0) before Chatara took the prized wicket of Shakib Al Hasan for 1.And when Ryan Burl had Mahmudullah lbw for 14, Bangladesh was in real danger.The situation worsened with the dismissal of Sabbir Rahman for 15, leaving the hosts 60-6.Earlier, Burl hit a 32-ball 57 not out for Zimbabwe with five fours and four sixes, including smashing 30 runs off Shakib’s last over – 6, 4, 4, 6, 4, 6 – to help the side post a challenging total. It was the highest number of runs conceded by Shakib in his T20 career and he finished with 4-0-49-0, also his worst bowling figures.advertisementTinotenda Mutombodzi was not out on 27 off 26 with a four and a six. No bowler took more than one wicket for Bangladesh.last_img read more

India and Bangladesh ready to embrace pink ahead of historic day-night Test

first_imgIn what will be India’s 540th Test, Virat Kohli and Co. will create history in Kolkata on November 22 as the 1st players from the country to feature in a Pink ball Test match. India are the only major Test-playing nation to have not played a day-night Test and for their opponents Bangladesh it will also mark their debut with the pink ball on the international stage. After years of resistance against playing a day-night Test, India finally agreed to try out the pink ball after new BCCI president Sourav Ganguly took matters into his own hands and Kohli readily agreed to the proposal.Only a handful of Indian players – Mohammed Shami, Rohit Sharma etc. – have played with a pink ball before. But even that particular ball was manufactured by Kookaburra. As all Test cricket played in India since 1994 has been played with an SG (Sanspareils Greenlands) ball, the BCCI decided to hand the responsibility to the domestic maker for the upcoming historic Test rather than going for their Australian competitor.To help our readers understand much better what goes into the making of a pink ball and how is it different from the traditional red and white balls used in Tests and ODIs respectively, India Today visited the SG manufacturing plant in Meerut which was tasked with preparing and delivery of the pink ball for the Eden Gardens Test. While we covered the whole manufacturing process right from the leather to the packaging of the ball, India Today also talked in detail to SG Marketing Director and the 3rd-generation scion of the family-owned SG company, Paras Anand, regarding what went into the making of a pink ball.advertisementSG vs Dukes vs KookaburraFirst of all, it is necessary to underline the fact that today Test cricket is played with 3 different balls across the planet – SG, Dukes and Kookaburra. The latter holds a monopoly when it comes to international limited-overs cricket all over the world primarily due to the fact that the Australian company was the inventor of the white cricket ball. The SG ball is primarily used in India while Dukes provides balls for Test matches held in England and West Indies. In matches played outside India, England and West Indies, Kookaburra is the only ball used in Tests.Making of the ballGeographical monopolies aside, there are other major differences among the 3 manufacturers when it comes to the making of the cricket ball. All 3 kinds of balls have 6 rows (3 on each side) of stitches around the ‘lip’ (central seam) of the ball. But the similarities end here.While Dukes and SG use hand-stitching for all 6 rows, Kookaburra uses manual stitching only for 2 rows of the inner/central seam. The outer 4 rows in a Kookaburra ball are stitched with the help of machines.Also, whereas in SG and Dukes balls all 6 rows run across the 2 hemispheres, in the case of Kookaburra the outer 4 rows don’t and this is exactly the reason why the seam of the Australian manufacturer flattens out faster in comparison to its Indian and English counterparts where the seam remains firm even after repeated beatings from the batsmen.Okay, but what about the Pink ball? How is it different from the red and white ones?As pointed out by Paras, the “SG Pink is sitting right between the red and white ball technologies”. To understand the notion, we will have to understand the manufacturing processes of the respective ball categories. For the Red ball, SG use dyed leather (just like dyeing a fabric) to bring out the bright red colour of the ball. Apart from this, the red ball is also known for it’s more pronounced seam (due to the hand-stitching process). In comparison the white ball seam is intentionally kept not that prominent as in the words of Paras, “you won’t be able to hit more sixes in the shorter formats as it’s a batsman’s game”. This hardened seam not only helps pace bowlers utilise reverse-swing once the ball gets old, but it also helps finger-spinners get a firm grip on the ball which is required to impart the revolutions they need to extract maximum turn from the pitch. SG Red vs SG Pink (India Today Photo)But for the pink ball, dyeing the leather doesn’t work as the lighter colour doesn’t absorb very well into leather. This has induced SG to go for pigmentation (covering the leather with colour coating) – a process that is similar to what is applied for the white balls.advertisementExplaining further Paras adds: “for the red ball, we use dyed leather and our key feature: prominent seam and the fact that bowlers are able to reverse-swing with the seam helping the spinners also in the number of revolutions they get. On the white ball, the seam is not so prominent as you won’t be able to hit more sixes in the shorter formats as it’s a batsman’s game. But the white colour is again the pigment process as used in the pink ball.”For the pink, the leather colouring process is similar to the white ball but the other features (prominent seam) are similar to the red. But the pink ball also has the prominent seam feature similar to that of its red coloured cousin. That is the reason, the pink ball was said to be a mix of red and white ball technologies.”You start by putting a coat on it and then you process it and then it goes back after certain processes (there is some sort of wear and tear once you process it on the floor), into the process of pigmentation,” explained Paras. A worker at SG stitching the inner seam of the pink ball (India Today Photo)SG has already delivered the 6 dozen pink balls they were asked by the BCCI. But concerns regarding the unknown remain. A number of Indian players had complained about the Kookaburra pink ball when it was employed during 3 seasons of the Duleep Trophy before being discontinued this year. Lack of reverse-swing, spin and difficulty to spot the ball during the twilight period were some of the chief concerns of Kuldeep Yadav, Dinesh Karthik and others. Paras and SG are, however, confident that they have managed to overcome the deficiencies reported while conceding that player feedback is very important to deliver the perfect Test match ball.With the SG Pink all set to undergo its most stern test yet during India’s maiden day-night Test, it remains to be seen whether Paras and SG can deliver on their promise of allaying the fears that had cropped up in players’ minds before. No matter what happens at the Eden Gardens, the next few days could decide the future of day-night Test cricket in India.Note: The detailed interview along with the entire manufacturing process will be explained in a later piece before the 2nd Test between India and Bangladesh. Watch out for this space.Also Read | Virat Kohli gets 1st taste of pink ball as India batsmen mix and match in IndoreAlso Read | Experience of playing with Pink ball will help: Cheteshwar Pujara ahead of India’s 1st Day-Night Testlast_img read more

Kirk Herbstreit Names His Top 5 Games Of Week 2

first_imgESPN college football analyst Kirk Herbstreit.NEW YORK, NY – SEPTEMBER 23: GameDay host Kirk Herbstreit is seen during ESPN’s College GameDay show at Times Square on September 23, 2017 in New York City. (Photo by Mike Stobe/Getty Images)ESPN college football analyst Kirk Herbstreit has named his top five games on college football’s Week 2 slate, which is set to kick off today.The second full weekend of the 2019 college football regular season is highlighted by Texas’ home bout against LSU, though there are several notable contests.Herbstreit has ranked his top five games on the schedule today.Texas-LSU does come in at No. 1. We’re in Austin, TX for @CollegeGameDay and @LSUfootball vs @TexasFootball but there’s a full slate of great games this weekend!Here are the games I can’t wait to watch…which ones are you most excited for? pic.twitter.com/glSvfzdtiw— Kirk Herbstreit (@KirkHerbstreit) September 6, 2019A couple of these contests will have major College Football Playoff implications, with the losers of Texas-LSU and Clemson-Texas A&M having uphill battles the rest of the way.We can’t wait for kickoff.Which games are you most looking forward to on college football’s Week 2 slate?last_img read more

Naaz Joshi Making India proud

first_imgThough Section 377 was decriminalised by the Supreme Court of India in September 2018, people of the LGBTQ community are still struggling to make a space for themselves in the society. One such individual, who belongs to this section of society – Naaz Joshi fought back all the odds and left no stone unturned to make the country proud. Naaz has become the World’s first transgender to win ‘Miss World Diversity’ pageant for three consecutive years now. In an exclusive interview, she shares the struggles of her journey, experiences of the contest, and much more. Also Read – An income drop can harm brain Being a transgender, how was your experience in ‘Miss World Diversity’ contest? Did you face any kind of inequality during the show? It gives me immense joy and pleasure to represent my country at the international platforms. I feel there are problems in everyone’s life (being born like this is mine), but overcoming those problems and emerging as winner is what we all should focus on. I have been participating in the contest for past four years now and every time I go they are new expectations and challenges. But speaking of the inequalities, I think I haven’t faced the amount of inequality anywhere in the world, except India. I personally feel that my community is more accepted by citizens of other countries than ours. Also Read – Shallu Jindal honoured with Mahatma AwardWhat is the idea of beauty for you? Opposite to the Indian concept of beauty! According to them, people who are fair are beautiful. I feel it’s the heart that decides the beauty of a human being. Since the time I was born, I have seen my mom using fairness cream. I think it is important that we educate our society about the notion of beauty – which is beyond looks. Tell us something about the initial years of your life – how did you deal with the identity, what problems did you face? I was born in 1980, in a middle class family. My mother was a Muslim and Dad was Hindu. At a very early age, I witnessed various ups and downs – I was sent to my uncle’s home, I was raped at the age of 11, and I worked at dance bars till the age of 18. I came to Delhi in the year 2002, where I did my three years fashion designing course from NIFT Delhi. Then, I worked with designers like Ritu Kumar and Ritu Beri. After that, I started working for a massage parlour and there I met the man who gave me my first break in modelling career – Rishi Taneja. He made biopic on my life and it was showcased at various places. During that time only, one of the news magazines decided to put my photo on its cover in 2015, and I became India’s first transgender model. Post that, I started my own company which organises beauty pageants every year, and since then I have been working for women empowerment. How do you think decriminalising LGBTQ in India will bring a change for your community? After section 377 has been scrapped from our country, there have been changes in the society. I see that now, lesbians, gays and bisexuals are very much accepted in our country, however for the trans women; we still have a long way to go. I am hoping that discrimination against transgenders will decrease too.last_img read more

Moncton council to decide on whether to restore water fluoridation

first_imgMONCTON, N.B. – Despite pleas from dentists to restore fluoride to the water supply in Moncton, N.B., at least one city councillor says he’ll vote against it when council meets to make a decision next week.Moncton ended fluoride use in 2011, and local dentist Suzanne Drapeau-McNally says she has seen a dramatic increase in tooth decay among young children ever since.“Children who previously had no cavities, all of a sudden come in and have a higher number of decays,” Drapeau-McNally said.Moncton city council was supposed to make a decision this spring, but Coun. Shawn Crossman asked that the decision be delayed until Sept. 18 to gather more information.Crossman said he spent the last seven months reading studies and listening to the public, and hasn’t seen any evidence to prove that fluoride prevents tooth decay.“There’s nothing there that says fluoride is stopping tooth decay, absolutely nothing,” he said.“There’s a much bigger picture here. Sugar is a factor, what do our diets look like, what is the person’s overall health? There are other factors that contribute. Fluoride is not going to solve everybody’s problems.”Crossman said in fact he has seen information that fluoride can be harmful to very young children.Drapeau-McNally said fluoride is a natural element that protects tooth enamel against the acids that cause tooth decay, and she’s seen no studies to show negative impact of 0.7 parts per million of fluoride in public water supplies.“We have public health across the world and none have found evidence that community water fluoridation is harmful to health,” Drapeau-McNally said.“I remain solid that the scientific studies show the results are conclusive — it is a win situation to add fluoride to our Moncton water,” she said.Last year, New Brunswick’s chief medical officer of health and the New Brunswick Dental Society’s board both came out in support of fluoridation.“The value of water fluoridation should not be underestimated. The studies are clear and unequivocal and the benefits of fluoridation are well documented for all individuals in the community regardless of age, education, or socio-economic status,” they wrote in a joint statement.While federal and provincial governments set guidelines for fluoridation, the decision to use fluoride is left up to municipalities.Brantford, Ont., became the first Canadian community to add fluoride in 1945, and many others followed. Health Canada reported in 2009, the last time it counted, that about 45 per cent of the population was drinking fluoridated water.Big cities including Toronto, Hamilton, Ottawa, Halifax and Winnipeg fluoridate. Montreal, Calgary and Vancouver don’t, along with Waterloo and Windsor in southern Ontario.City council in Saint John, N.B., voted against fluoride in 2014.Crossman said he hasn’t done a poll of other councillors, but believes most will support his decision when council meets on Monday.— By Kevin Bissett in Frederictonlast_img read more