What Is the Most Important Social Media Metric? [Marketing Cast]

first_img Social media allows you to grow your reach and get more people into the top of the funnel. The more people you engage with—the more people who like you, follow you on Twitter and read your blog—the more people will be interested in what your business is about. “When you are doing something valuable, people will follow you,” says David. , we examine this topic of social media measurement. and that is how our marketing team operates efficiently. closed-loop marketing Grow the Top of the Funnel Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Keep Measuring the Bottom of the Funnel What is the most important social media metric? This question comes up time and again in our webinars, in the comments of our blog posts and during conferences. There is one critical metric you should track when engaging in social media marketing: sales. Do you agree with sales being the most important metric in social media marketing? Weekly Marketing Cast Once you expand your reach through social media, don’t drop measurement. Evaluate where your qualified leads are coming from and see whether they turn into customers. HubSpot is really passionate about this type of Originally published May 16, 2011 8:00:00 AM, updated October 20 2016 Are you growing your business? “The things you are doing in social media will lead up to that,” says David Meerman Scott, HubSpot’s Marketer in Residence. In today’s episode of the Social Media Analytics Topics:last_img

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