TOP DJ NIKKI REVEALS ROMANTIC PROPOSAL BY HER DONEGAL BOYFRIEND

first_imgTop DJ Nikki Hayes has revealed how her Donegal boyfriend whisked her off to Solis Lough Eske Castle to pop the question.Nikki and FrankThe former 2FM personality has been dating Letterkenny man Frank Black for 20 months.Frank, an army mechanic, has been based in Lebanon for the past six months and has been keep in touch with Nikki, 34, online. Nikki revealed how romantic Frank had the entire proposal planned.“He told me we were going away for the weekend and I knew we were going to his parents in Donegal for a night.“Then we pulled into a petrol station and his dad met us there to take the dogs off us, which I thought was a bit strange and he told me he was taking me to a hotel for the night.”They checked into a luxurious suite in the five-star Lough Eske castle and he suggested going for a walk up the tower. “I was just oblivious to everything. I was walking up the steps of the tower to have a look over the lake and I turned around at the top and he was down on one knee,” she continued. “I literally couldn’t speak for about 10 minutes, I was so shocked.“It was completely unexpected. He had gotten the whole tower blocked off and it was all lit up with candles. It was lovely and romantic, so there was lots of champagne for us that night.”The delighted Spin 104 DJ revealed how she “just knew” he was the right man from her from the very start.“You do know when you meet the right person. It’s completely different to any other relationship I’ve ever had and everything’s just easy with him — he’s definitely the one,” she said.She revealed how he had even picked out the sparkler himself and described it as a three stone ring with a diamond shoulder. TOP DJ NIKKI REVEALS ROMANTIC PROPOSAL BY HER DONEGAL BOYFRIEND was last modified: December 6th, 2012 by StephenShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window)Tags:frank blacknikki hayesproposalSolis Lough Eskelast_img read more

Blues still eyeing Saints prospect – report

first_imgSouthampton’s Luke Shaw is still on Chelsea’s radar as a possible long-term replacement for Ashley Cole, the Sunday Mirror say.It is claimed Ryan Bertrand will be given more first-team opportunities next season and that Shaw, who recently signed a new contract at St Mary’s, remains of interest.The Sunday People say David Beckham will try to convince Cole and other high-profile English players to finish their career in the United States.And Everton boss David Moyes is again linked with the manager’s job at Chelsea, this time by the Daily Star Sunday.Moyes wants to sign Barnsley defender John Stones for £2m, the People say.Fulham are said to have made an approach for the highly-rated 18-year-old along with Sunderland.Meanwhile, Middlesbrough and Crystal Palace have offered contracts to Kieron Dyer following his release by QPR, according to The Sun on Sunday.It is claimed Boro manager Tony Mowbray, who played alongside Dyer at Ipswich Town, is willing to pay him £10,000 per game and that Palace’s former R’s boss Ian Holloway has also offered a pay-as-you-play deal.This page is regularly updated.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 Follow West London Sport on TwitterFind us on Facebooklast_img read more

Pumaren calls officiating in La Salle win the ‘worst’

first_imgLATEST STORIES Read Next Japan ex-PM Nakasone who boosted ties with US dies at 101 “La Salle is already a strong team and this happens.”Pumaren, who actually served as La Salle’s head coach from 1998 to 2009 and served as a Green Archer in the 1980s, added that even other La Salle alumni weren’t happy with the way the game was won.“My fellow friends from La Salle, they weren’t even proud of it,” said Pumaren. “Even some of the UAAP coaches are texting me now, saying that this is a sad day for the UAAP. I won’t mention who these guys are but two are from Final Four contenders and two more coaches said that this was a sad day.”ADVERTISEMENT CPP denies ‘Ka Diego’ arrest caused ‘mass panic’ among S. Tagalog NPA Kammuri turning to super typhoon less likely but possible — Pagasa MOST READ Don’t miss out on the latest news and information. Maverick Ahanmisi lashes out at refs after bro Jerrick, Adamson lose to La Salle Kris Aquino ‘pretty chill about becoming irrelevant’center_img Stronger peso trims PH debt value to P7.9 trillion QC cops nab robbery gang leader, cohort “You know, stepping out of the [Smart Araneta] Coliseum the La Sallians, even the coaches of Zobel, were embarrassed,” said Pumaren in Filipino Saturday. “When I shook hands with them, their hands were so cold it’s as if they were carrying ice.”Adamson was called with 33 fouls, with one technical foul going to Pumaren, while La Salle were reprimanded 12 times.FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSSEA Games: Philippines picks up 1st win in men’s water poloSPORTSMalditas save PH from shutoutLa Salle also had 39 free throws, making 26, while the Soaring Falcons attempted just five and made two of those charities.“It’s so frustrating… we worked hard for this, we prepared for it,” said Pumaren. “I don’t think I was outcoached, I don’t think we got outplayed. It’s so disappointing.” Typhoon Kammuri accelerates, gains strength en route to PH Brace for potentially devastating typhoon approaching PH – NDRRMC View comments Photo by Tristan Tamayo/INQUIRER.netFranz Pumaren wasn’t about to sugarcoat things when his Adamson University lost to De La Salle, 82-75, in the Final Four of the UAAP Season 80 men’s basketball tournament.Pumaren said the officiating in the game “was the worst” he had experienced in all the 19 years he has coached basketball.ADVERTISEMENT Trending Articles PLAY LIST 00:50Trending Articles01:44Philippines marks anniversary of massacre with calls for justice00:59Sports venues to be ready in time for SEA Games01:37Protesters burn down Iran consulate in Najaf01:47Panelo casts doubts on Robredo’s drug war ‘discoveries’01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Gameslast_img read more

Bolts torch Gin Kings

first_imgRobredo: True leaders perform well despite having ‘uninspiring’ boss PLAY LIST 02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games FEU Auditorium’s 70th year celebrated with FEU Theater Guild’s ‘The Dreamweavers’ National Coffee Research Development and Extension Center brews the 2nd National Coffee Education Congress Don’t miss out on the latest news and information. Barangay Ginebra import Justin Brownlee (right) and Meralco’s Cliff Hodge battle for possession in Sunday’s PBA main game at Smart Araneta Coliseum. —AUGUST DELA CRUZMeralco certainly didn’t like the way things ended a year ago after Barangay Ginebra import Justin Brownlee finished their championship series with a game-winning three at the buzzer.Eager to get back at their tormentor, the Bolts downed the Gin Kings, 93-78, on sustained grit and hustle before an unfriendly crowd at Smart Araneta Coliseum Sunday.ADVERTISEMENT LATEST STORIES Robredo should’ve resigned as drug czar after lack of trust issue – Panelo In a rematch of last year’s finals of the PBA Governors Cup, Allen Durham efficiently worked in the lane and neutralized the damage that Ginebra’s twin towers of Greg Slaughter and Japeth Aguilar could possibly inflict as the Bolts again won with authority for the second consecutive game this conference.Last year’s Best Import lit up the stat sheets with 30 points, 24 rebounds and eight assists and got contributions from the energetic crew of Chris Newsome, Jared Dillinger and Cliff Hodge.FEATURED STORIESSPORTSSEA Games: Biñan football stadium stands out in preparedness, completionSPORTSPrivate companies step in to help SEA Games hostingSPORTSWin or don’t eat: the Philippines’ poverty-driven, world-beating pool starsThe turning point came when the Bolts engineered a huge run in the third quarter, building as many as 19 before settling with a 15-point cushion that they protected until the final buzzer.Brownlee hardly contributed to turn the tide around and obviously wasn’t in his element in the opening match of the Kings, who are bidding for a back-to-back championship in the season-ending conference. Earlier, Star capitalized on Blackwater’s misery and opened their campaign with an emphatic 103-86 win.The Elite couldn’t nail their shots from afar and got roughed up in the lane. Worse, the team’s most consistent performer, import Trevis Simpson, was plagued by an injury at a time they needed him most.Simpson crumpled to the floor with almost a full quarter to go and the Hotshots wasted no time in dealing the lethal blows as center Ian Sangalang and PJ Simon conspired for the finishing kick.MERALCO 93—Durham 30, Dillinger 17, Newsome 16, Hodge 10, Amer 8, Hugnatan 5, Nabong 4, Lanete 3, Caram 0, Chua 0, Atkins 0, Faundo 0, Sedurifa 0.GINEBRA 78—Tenorio 16, Slaughter 14, Brownlee 13, Thompson 9, Mercado 8, Aguilar 6, Ellis 6, Marcelo 4, Taha 2, Mariano 0, Devance 0, Caguioa 0.Quarters: 21-32, 43-45, 72-57, 93-78ADVERTISEMENT Church, environmentalists ask DENR to revoke ECC of Quezon province coal plantcenter_img Ethel Booba on hotel’s clarification that ‘kikiam’ is ‘chicken sausage’: ‘Kung di pa pansinin, baka isipin nila ok lang’ MOST READ Lacson: SEA Games fund put in foundation like ‘Napoles case’ Ceres-Negros extends winning run at home turf View comments Trump strips away truth with hunky topless photo tweet Sports Related Videospowered by AdSparcRead Next El Nido residents told to vacate beach homeslast_img read more

Twitter Adds More Context to Tweets With Twitter Places

first_img Twitter introduced Twitter Places yesterday Dedicated Place Pages: Google Places (formerly known as Google’s Local Business Center) , corporate Twitter account How Twitter Places Works: If you think Twitter’s new feature sounds a lot like Twitter Help Center Also seen in the above image, when users roll their mouse over a location associated with a person’s tweet, they’ll be shown a map. ) with your business’ place before you tweet about your promotions so it appears on your Place page. In an effort to bring more context to tweets and expand upon Along with the Twitter Places launch, Twitter is also releasing API functionality and Twitter Places functionality for more web browsers (Safari, Internet Explorer, Chrome or Firefox). Download the free webinar Twitter Want to learn more about using Twitter for Marketing and PR? Webinar: Twitter for Marketing and PR Twitter Updates Clicking “Tweets about this place –>” will bring the user to a dedicated page, or Twitter Place, for that location, showing recent tweets and check-ins (that’s right, it’s integrated with Foursquare and Gowalla!) associated with that particular place. Originally published Jun 15, 2010 4:40:00 PM, updated October 20 2016 account is associated with your office location before you tweet about your content, etc.  You can also ask some of your employees who are on Twitter to associate their tweets with your business’ location while they’re at work, enabling visitors to your Twitter Place to connect with your employees. Topics: So what can you do to help make their first impression a good one?  While you have no control over what visitors to your place of business will tweet, you do have an opportunity to own some the tweets listed on your Place page.  Is there a special promotion or discount you’re publicizing?  Make sure you associate your tweet (and your When users tag their tweets with a particular place (e.g. a local business, restaurant, stadium, museum, what have you), their subsequent tweets will be associated with that location (see image above).  Users will know the new feature has been rolled out to them when the “Add Your Location” link appears below the Tweet box. (For help, visit the What other ways do you think Twitter Places will be beneficial to businesses? , which allows users to associate tweets with specific places, and gives each place a dedicated Twitter page.  The new feature will be rolled out to users on twitter.com and mobile.twitter.com over the next week, so if you don’t have the new functionality yet, hang in there — it’s coming! Photo via Twitter Blog for tips and tricks to drive inbound marketing using Twitter. .) Hey marketers and business owners: has the light bulb gone off in your head yet?  Think about it, if people visit the Twitter Place page associated with your business, they’re going to check out the tweets and check-ins listed on that page.  If that person has no prior relationship with your brand, that feed is going to have an impact on his/her first impression of your business. Mapping: Tagging Tweets With Places: Are you a B2B company without a storefront?  Again, make sure your corporate The Meaning for Marketers , you’re right; there are definitely some similarities.  Right now, Twitter Places only shows the tweets/check-ins associated with a specific place, but Twitter definitely has an opportunity to take it to the next level by giving every business a home on Twitter, just like Google Places does.  By incorporating additional features such as the ability for businesses to build profiles on their Place page, Twitter could make their offering a preferred and much more functional alternative to Google Places for business owners. its location-based functionality API and Additional Browser Use: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

10 Genius Ideas That Changed Marketing Forever

first_img Originally published Oct 9, 2012 9:00:00 AM, updated October 20 2016 Marketing Trends This is an excerpt from our new ebook, 100 Ideas That Changed Marketing. Download your free copy if you want to see the other 90 ideas that have changed our industry forever!At the beginning of this year, we set out to create an infographic that gave a rundown of the history of marketing. And as we looked back, we found that one idea from all the way back in the 1400s — the invention of the printing press that made mass media possible — totally and completely changed the entire trajectory of our industry. Heck, you could argue it made our industry possible!That made us think of all of the other advancements that have rocked the marketing world. Because we kind of have a thing for shaking things up 🙂 So, we compiled this ebook, 100 Ideas That Changed Marketing, and we wanted to share 10 of the highlights from it right here. Take a look, get inspired, and let us know if we should add a one-hundred and one’th (one’th? That’s not right, right?) idea!10 of the 100 Ideas That Changed Marketing Forever1) AgileIf you’re agile, you can easily and gracefully move at a rapid pace. In 2001, through the Agile Manifesto, the idea of agile was introduced to software development, and it defines aniterative approach that promotes flexibility and customer collaboration. “In many ways, marketing used to be a lot like software development,” wrote marketing technologist Scott Brinker. “Yearly plans of a few major initiatives would lumber forward with rigid hand-offs between the different stakeholders — researchers, strategists, creatives, media buyers, etc. The end-to-end process was time consuming and difficult to alter midstream.”By implementing an agile approach, marketers should be able to make iterations faster and respond to change rather than simply follow established processes. Today, with the proliferation of new technologies, the ability to adapt to the rapidly changing marketing landscape is becoming increasingly important and necessary for business success. As Michelle Accardi-Petersen wrote in her 2011 book Agile Marketing, “the old integrated marketing methods don’t work … that is, unless you have an agile process that allows you to move much faster and to adapt to these marketing pressures on the fly where necessary.”2) BloggingAs inbound marketers, I think we’re all familiar with this … but when’s the last time you took a step back and realized, “Wow, blogging is one of the strongest marketing tools in my kit.” The times they are a-changin’ eh?Short for web log, a blog is a term used to describe a series of online articles displayed in chronological order that generally encourage comments from digital readers. Blogs are usually maintained by an individual or group of people and will traditionally include regular entries of commentary, descriptions of events, or other material, such as photos and videos. A blog is a long-term marketing asset that brings traffic and leads to your business. It introduces you as a thought leader in your space and allows you to earn people’s trust.Nearly 40% of U.S. companies use blogs for marketing purposes. “This platform, if done properly, can generate tremendous traffic, leads and sales for your business that youotherwise would not have had,” wrote Marcus Sheridan, Partner at River Pools and Spas and Founder of The Sales Lion. First, business blogging helps you in respect to search engine optimization (SEO). The more blog posts you publish, the more indexed pages you create for search engines to display in their results. Second, your blog is an asset that introduces you as a thought leader — it will help you earn people’s trust and stay top of mind for many in yourcommunity. Finally, a blog gives you real estate to place calls-to-action in order to generate leads.The thing about blogging is that anybody can do it, but remarkably, not everybody does. This gap represents a huge opportunity for serious marketers to differentiate themselves — with their bosses, and their leads and customers.3) Citizen JournalismThe new media landscape has reshaped the ways in which audiences access information. A Pew Research Center report showed that some 46% of Americans visit from four to six media platforms on a typical day, and only 7% have a single favorite one. For their daily information, online readers consult various sources, including newspaper sites, email, and social media. Additionally, social networking sites like Facebook and Twitter have fostered recommendation systems that increasingly shift the power of information distribution in the hands of non-journalists. In these environments, one’s community can make editorial decisions by endorsing stories.Marketers need to recognize the participation of citizens in the process of newsgathering and always provide credible sources and references when sharing public information. Don’t underestimate the investigative spirit of today’s consumers and people’s ability to get to the truth through in-depth online research. Businesses need to be more alert than ever to theway they present information and facts because inaccuracies can easily be exposed.4) CopyrightCopyright is a legal concept that protects the work of an individual from being used withouttheir consent. It gives the creator of an original work exclusive rights, including the right to receive credit for their work and the right to choose who can use and remix their work.With the rapid development of technological advances, it has become easier for people to create digital mashups of existing works, which has led to copywright wars and lawsuits.American academic and political activist Lawrence Lessig argues that we now live in a Remix Culture which encourages people to engage in collaborative creation and stimulate their creativity in new ways. “It is time we stop wasting the resources of our federal courts, our police, and our universities to punish behavior that we need not punish,” he wrote in Remix: Making Art and Commerce Thrive in the Hybrid Economy.Now that the role of a marketer is so intertwined with the role of a publisher, it’s not difficult to imagine the different ways in which copyright affects the marketing professional. Not only is pirating content just poor internet etiquette, but it also results in duplicate content that hurts both websites on which the content is featured in the search engine results pages. In fact, one of Google’s 2012 algorithm updates will be using the number of valid copyright removal notices as a signal for which websites should be displayed in the SERPs. To stay away from such punishments as a marketer, you need to ensure you are not stealing people’s content. Make sure you aregiving your sources credit in all of your content, including blog posts, webinars, ebooks, and even social media.5) GamificationGamification describes the adoption of game design elements and game thinking by nongamecontexts. It’s applied to make less interactive situations more engaging to users. Some forms of gamification in marketing include awarding badges or providing incentives for participation in specific activities.For instance, at HubSpot we often give away prizes to random attendees of our marketing webinars or people who share our content with their networks. “Games and research into human psychology have taught us that people are happier when they earn something, rather than when it is given to them,” wrote Darren Steele, the strategic director of Mindspace, and co-author of the gamification book, I’ll Eat this Cricket for a Cricket Badge.6) Inbound MarketingInbound marketing is marketing that’s useful. It means acquiring customers by attracting and nurturing prospects with exceptional content, data and customer service — not interrupting them with annoying, useless messages. It means pulling prospects in with a magnet, not beating them over the head with a sledgehammer.“Consumers have learned how to ignore TV commercials with Tivo, radio commercials with Satellite radio, email marketing with filters, etc.” wrote in our LinkedIn discussion web presence strategist Linda Lovero-Waterhouse. “Now our goal is to give consumers the information they want *when* they want it. What a concept!”Inbound marketing tactics tend to be cheaper than traditional marketing tactics, too. Companies that focus on inbound tactics have a 62% lower cost-per-lead than companies that focus on outbound tactics.There are three key stages to inbound marketing: get found, convert, and analyze. Eventually, inbound marketing boils down to, as web marketing professional Jonathan Mallia noted, “knowing your customers’ needs and feeding them with the right content that ultimately links to the product you wish to market and finally sell. If this is cleverly executed in a strategic manner, you will realize that you have only spent a small fraction of your advertising budget to convert a good number of good quality, sales-ready leads. Why? Because Marketing = Educating.”7) Social NetworksWith the invention of the World Wide Web in 1990, the internet opened up multi-directional communication channels and embraced collaboration. Its digital format removed the physical limitations and expensive cost of producing and distributing information. Forums and chat rooms started to populate the digital landscape, often used to share news. Internet Relay Chat (IRC), for instance, was introduced to the general public in 1991, when the platform offered real-time coverage of the First Gulf War.In the early 2000s, people joined the new participatory media culture by creating and disseminating content through their personal computers, smart phones and digital cameras. Online users started blogging, video broadcasting, and using social media. Social networking site Facebook, which was founded in 2002, now has more than 900 million active users. Then of course there are the other popular social networks like Twitter, LinkedIn, Pinterest, Google+ and YouTube.“Social marketing changed marketing forever,” wrote Jose Antonio Sanchez, Communications Specialist at Uberflip, in our LinkedIn discussion. “Marketers have realized that they need to have valuable two-way conversations with their audience before getting it to ‘buy’ their product. Consumers can be convinced but not persuaded anymore.”8) Social ProofSocial proof, also referred to as “informational social influence,” is the concept that people willconform to the actions of others under the assumption that those actions are reflective of thecorrect behavior. In other words, it’s the mentality that, if other people are doing it, and I trustthose people, that’s validation that I should also be doing it. This third-party validation can be avery powerful motivator for your site visitors’ and prospects’ actions.One traditional example of social proof is when TV shows play canned laughter or recorded applause to elevate the perception of funny or applaudable situations. So while the concept of social proof may be nothing new, the rise of the internet and social media adoption have certainly made social proof a lot easier to leverage and exploit, especially in a marketing context. Building and providing better visibility for your business’ social proof can be a powerful addition to your marketing strategy.The forms of social proof in marketing can vary from social media praises and social advertising to case studies, testimonials and user reviews.9) ViralityViral marketing is word-of-mouth marketing that is carried out voluntarily by a company’s advocates. “Viral marketing,” wrote Seth Godin in 2008, “is an idea that spreads — and an idea that while it is spreading actually helps market your business or cause.”Godin goes on to describe two types of viral marketing: one in which the message that spreads is the product itself, and another in which the message isn’t related to the product. YouTube as a platform would be an example of the first one, and a video on YouTube would be an example of the second.Email has facilitated the spread of the second type of viral marketing. Tools such as “send this page, article or website to a friend” encourage people to refer or recommend your newsletter, company, product, service or specific offers to other people. In order to leverage viral marketing, you need to have a strong community that will start the process of spreading your message. You can build your community even before you have a product. Letting users into the process early helps provide a sense of ownership while it gives a company valuable feedback needed to make the product better.“Being viral isn’t the hard part,” observes Godin. “The hard part is making that viral elementactually produce something of value, not just entertainment for the client or your boss.”10) Web 2.0When the Web first became available to users, it was primarily about retrieving information. As it evolved in the 2000s, it became known as Web 2.0 — a platform associated not only with consumption of information, but also with collaboration and participation. It is characterized by applications like blogging, search engine optimization, and social media. The term is associated with Tim O’Reilly because of the O’Reilly Media Web 2.0 conference in 2004.O’Reilly explained that Web 2.0 is based on the principle that online databases improve as people use them. “It’s about how businesses work differently in the age of the network,” he said. Businesses have to figure out how to create more value for their customers than for themselves. Ultimately, customers and businesses are capable of building value together. Think about how you can build a platform online that enables the community to bring value to your business for you.What other brilliant ideas do you think changed the marketing landscape forever?Image credit: d4u.hu Topics: Don’t forget to share this post! 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Fact or Fiction? The Truth Behind 9 Embarrassing Global Expansion Blunders

first_img Originally published Jul 16, 2013 8:00:00 AM, updated February 01 2017 There are many complex decisions to be made when planning your company’s expansion into new countries. No culture is alike, and each country has a language and customs unique to itself. Ergo, you would think that culture and language research would be top of the agenda for every company planning to penetrate new markets.Over the years, however, we have seen and heard some stories emerge on various websites and blogs about some brands’ lack of research in the areas of culture and language. But we could never be 100% sure if they were legit or not — some seemed too awful or hilarious to be true. So in this blog post, we thought it’d be fun to revisit those alleged blunders, and try to get to the bottom of the legends. Let’s play a little game of True or False, shall we?1) CoorsThe Story: This rocky mountain ice cold beer company decided to cool down their Spanish market. However, the translator for Coors must have been product testing that day and their slogan “Turn It Loose,” when translated, became “Suffer From Diarrhea.” Not really something I would elect to do on a Friday evening after work. True or False? FALSE.There are reports that Coors used the phrase suéltalo con Coors which translates, literally, to “let it go loose with Coors”; there are other reports that they used the phrase suéltate con Coors, which literally translates to “set yourself free with Coors.” However, according to David Wilton, author of Word Myths: Debunking Linguistic Urban Legends, Coors never actually ran an ad campaign featuring any of these slogans.2) Dairy AssociationThe Story: When expanding into Mexico, the Dairy Association’s hugely successful “Got Milk” campaign was not so well received. Translated, the slogan became “Are You Lactating?” I have a feeling that slogan didn’t resonate with as wide of an audience as the Dairy Association was hoping. True or False?FALSE.According to Jeff Manning, executive director of the California Milk Processor Board, this was discovered and resolved in the market research phase. Phew.3) ElectroluxThe Story: Getting a country’s official language correct is one thing, but don’t forget to research the colloquialisms of the culture, as well. Take this Scandinavian vacuum company as an example. They thought their slogan, “Nothing Sucks Like an Electrolux,” was very clever given the powerful suction of their Electrolux vacuum cleaner. However, when they launched in America, it wasn’t quite clear whether Electrolux was being promoted — or in fact dissed — by a competitor. True or False?TRUE.According to Wikipedia, in the 1960s Electrolux successfully marketed vacuums in the United Kingdom with this slogan. It was later used in the United States, but the informal U.S. meaning of the word was actually already known in the UK. So, this was a bit of a marketing gamble, in hopes the edgy slogan would help them gain some attention in their international expansion. 4) PepsiThe Story: Here’s a good Halloween marketing campaign from Pepsi — only it wasn’t a Halloween campaign, and was very offensive to the Chinese market they were trying to crack. Instead of promoting their famous slogan “Come alive with Pepsi generation,” they marketed themselves by accidently saying “Pepsi brings your ancestors back from the dead.” Pepsi packs a powerful punch, but probably not that powerful. True or False?UNCONFIRMED.Pepsi has neither confirmed nor denied this claim. Let’s move on to their competitor, then …5) Coca-ColaThe Story: One of the most famous blunders comes from the most widely known brand name in the world. When Coca-Cola was entering the Chinese market, the drink was pronounced “Ke-kou-ke-la” which, depending on dialect, meant “bite the wax tadpole” or “female horse stuffed with wax.” True or False?FALSE.According to myth-debunking-site Snopes.com, store owners making their own signs made the blunder because they used their own dialect and characters, which in other regions translated to bite the wax tadpole, etc. Coke actually researched 40,000 Chinese characters and found a close phonetic equivalent, “ko-kou-ko-le,” which can be loosely translated as “happiness in the mouth.” 6) ClairolThe Story: The German market was in for quite a shock when hair care company Clairol arrived on the scene with their “Mist Stick” curling iron. Why? “Mist” in German translates as “Manure.” Yikes. I know they say mud is good for the skin but I’m not sure anyone could sell manure for the hair. True or False?FALSE.It looks like this story has been mixed up with that of a Rolls Royce Silver Mist story. Clairol, you’re off the hook!7) Parker PensThe Story: Parker Pens had a fun time explaining themselves after bringing their product to Spain … and promptly ensuring people it wouldn’t get them pregnant. Their slogan (which leaves a lot to be desired in the first place) went from “It won’t leak in your pocket and embarrass you” to “It won’t leak in your pocket and make you pregnant.” I should certainly hope not. True or False?TRUE.Or at least according to the examples in the book Brand Failures.8) Powergen ItaliaThe Story: Even something as simple as a website address can go horribly wrong. Take Powergen Italia, for example. They’re an Italian company who was expanding into English-speaking countries, and decided to go with the most obvious website address — without thinking about how it would read for their English-speaking customers. Visit www.powergenitalia.com to learn more. Just kidding. They nixed that URL pretty promptly. True or False?TRUE.This is true according to several sources, including Ananova, although it’s important to understand that this blunder didn’t come from the Italian division of energy giant Powergen, but the marketing folks at Powergen Italia, an Italian maker of battery chargers. The website now switches you over to the more aptly named for English-speakers, www.batterychargerpowergen.it.9) GerberThe Story: Everybody knows the cute little Gerber baby that features on the front of all of their baby food products — so sweet! However, when they entered the African market they failed to research product packaging norms. Had they done that, they would have discovered that products mostly feature images of the contents inside the packaging. Therefore, a jar with a cute little baby on the front didn’t do so well. True or False?FALSE.According to Snopes.com, this is an urban legend — which was both surprising and frightening to some HubSpotters that had heard this story when they were taking university-level PR classes. Yikes.How some of these blunders got past the execs at these companies is unclear, but clearly it is possible to make catastrophic mistakes, even if you’re a global leader like many of these brands. Allow yourself some time to properly roll out your global expansion plans, pulling in cultural and language experts along the way.For more tips on setting yourself up for success, download the Marketer’s Guide to European Expansion. Although we can’t help with translation, we do cover essential topics like how to decide which markets will be a good fit, how to achieve a multilingual website, and SEO tips from expert Aleyda Solis.Image credits: Sarebear:), lonelycamera, Blixt A., eblaser, tcwmatt, Omer Wazir, Tavallai, AnxiousNut, thejbird Marketing Case Studies Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics:last_img read more

What Exactly Does Google Consider High Quality Marketing Content?

first_img Originally published Sep 5, 2013 6:00:00 PM, updated February 01 2017 SEO and Content Marketing Topics: Every 24 hours, 2 million unique blog posts are published. In light of this statistic, the quest to claim the #1 spot on Google’s search results for key terms in your industry suddenly seems harder than ever, doesn’t it?Google’s search algorithm uses myriad different factors, known as “signals,” to determine quality of content. The factors and their relative weights are all a closely-guarded secret, but you’ll be pleased to know that content creators aren’t completely left out in the cold. It’s critical to not just acknowledge Google’s quality guidelines, but to also make them an integral part of how you approach the production of web content. What Are the Quality Guidelines? Matt Cutts and the rest of the web-spam team offer webmaster guidelines, with a stated intention to “help Google find, index, and rank your site.” The site covers technical and user experience tips before delving into content quality, with a clear caveat that the guidelines aren’t intended to be comprehensive. It’s definitely in your brand’s best interest to avoid using deceptive principles just because they’re not illustrated on the list, and uphold “the spirit of the basic principles.” There’s no substitute for reading the guidelines, but the points consist primarily of the following: Create blog content, landing pages, and site pages for people, not search rankings. Don’t try to trick anyone, and don’t use any tactics you wouldn’t feel comfortable explaining to Cutts himself. Invest significant time and resources into differentiating within your niche, and providing value. Google also contracts with third-party organizations to utilize human quality raters, who use a prescribed method to describe the quality of search results. This feedback doesn’t measure the quality of content or affect results, but instead is used to determine how accurately their algorithm is indexing results by quality. Google has various categories into which content is separated, too, that help determine which articles pass the quality guidelines and which do not. Vital content is stuff that would come directly from a particular company’s site about their products or services. Useful content might answer questions the company website does not, provide reviews about the products or services, or perhaps suggestions for use. Relevant content might include an overview, expand on previous content, or perhaps answer less in-depth questions. Slightly Relevant would, as you may have guessed, provide information that only marginally relates to the topic at hand. Off-Topic, obviously, is content that has nothing to do with the search at all. These third-party organizations manually fight spam under these categories, while also seeking out dirty tactics, including cloaking and redirects, unnatural linking to and from websites, hacked sites, automatically generated content, user-generated spam, hidden text and keyword stuffing, and content with little to no value. Following several leaks of the guidelines given to search raters, an annotated version of the document has been made public. While the 43-page document is pretty much the opposite of light reading, and there’s plenty of information that’s not particularly relevant to inbound marketers, there are some outstanding insights on the definition of spam that are well worth incorporating into your research. What Quality Means for Your Content Strategy In a recent interview with Eric Enge of Stone Temple, Cutts encouraged marketers to “raise the quality threshold of content,” especially when it comes to accepting blog posts from guests. To be clear, originality and quality are definitely intertwined in the eyes of Google. The search ranking guidelines include a look toward expertise and authority, and you certainly aren’t giving the impression that you know what you’re talking about, or are willing to do the legwork on research, if you’re just regurgitating basics. Writing something that’s already been covered by your competitors won’t do you much good unless you add value to the topic. Taking your competitors content and making just a few minor tweaks could even do you some harm. Does continual effort to differentiate in search of quality mean you should exclusively focus on newsjacking, or pick a very narrow focus and stick with it permanently? No, but it adds weight to the concept that content reflects your company’s voice. Your CEO should put significant energy into building a company that adds value to your market, and your content should do the same thing. Quality means delving deeper into topics that fit your company’s focus, and that doesn’t necessarily require choosing a narrow vertical. You can keep your focus broad, but delve deeper into mapping your content toward buyer personas. You can develop a trademark irreverent tone that’s not currently being used by anyone in your market. However you choose to present your content, the most important thing to remember is that it must provide some value. Seek out other articles on your company’s subject and determine the ground that has already been covered. You may want to summarize those points, but the real meat of your work should be wholly your own. Dig more deeply, provide a new angle, make unusual comparisons, and offer your own voice, your own knowledge, and your own interpretation. How you share your quality content is up to you, but it must be something different enough to provide value in a way that no one else is.What Quality Means for Your SEO StrategyCloaking. Hidden text. Keyword-stuffing. Deceptive page titles.These are all practices explicitly forbidden by Google, but they’re not the only ways to suffer poor SEO. In the words of Enge, “just because Google doesn’t currently enforce something, doesn’t mean they condone it.” Will your search rankings suffer if you’re occasionally using long tail keywords in a slightly unnatural way? Perhaps, and if they don’t, they could suffer in the future.However, I couldn’t help but get stuck on one component of their quality guidelines, which recommend you ask yourself “would you do this if search engines didn’t exist?”Would content marketing in the digital space even exist without search engines? While some search experts have theorized that the internet could become so saturated with content one day that solutions like Google, Bing, and Yahoo are rendered useless, that day’s pretty far into the future — if it ever comes. In the meantime, we’ll stick to the best practice of writing content for our buyer personas, creating helpful content that gets resurfaced and referenced time and time again, and optimizing for user experience.Are These Quality Guidelines Enough? Do Google’s quality guidelines contain all the knowledge you need to stay out of hot water, and create content people love? Probably not, but that’s okay. In fact, it’s probably by design — because the intent is clear: Google doesn’t hate content creators or SEO, they just probably won’t reward anyone who isn’t willing to put the legwork into building an authoritative website over time. There are no shortcuts. Bill Faeth is Founder and CEO of Inbound Marketing Agents (IMA), a gold HubSpot partner in Nashville, TN. Check out IMA’s latest ebook, The Science of Enterprise Lead Generation.Image credit: Robert Scoble Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

If Everyone Hates Selfies, Why Do They Get So Many Likes?

first_img Originally published Dec 8, 2014 11:00:00 AM, updated February 01 2017 Content Creation Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Almost immediately after “selfies” became a thing, people started bashing them. And sure, that kind of makes sense – there’s something mockery-worthy about taking lots of photos of yourself.But if selfies are so silly, why do they get so much social media engagement (likes, retweets, etc.)? I have a couple of theories, and I’m going to share them with you.1) People like peopleAh, humans. We’re just naturally social, and we want to look at other people (and ourselves – hence the selfie). What other explanation could there be for TMZ?Online, selfies and pictures of people in general get more engagement in the form of likes and comments. A Georgia Institute of Technology study found that Instagram pictures with human faces are 38% more likely to get likes and 32% more likely to get comments than photos with no faces.Social media itself fulfills the need and desire to connect with other people, and it’s easier to do that when you’re looking at an actual person rather than a picture of someone’s lunch order. Basically, this theory boils down to “Hey, look – you have eyes and ears and a nose just like I do! We should be friends!”2) You’re really real!Socialmedialand is a place where we can connect with new people every day, many of whom we don’t know in real life.In any case, pictures of your face allow all people to connect or reconnect with you as a person instead of as a tweet or Facebook post. Sharing selfies is a way of saying, “Hello! This is me, @DrifterMama, and I’m more than just 140 characters of text. I’m a person, too!”Seeing the faces of your virtual friends (which I have more of than real friends) helps you connect with them on a personal level, rather than follow them as a faceless feed of information.3) It’s all about the context, babyThe context of your selfie could also be the reason it’s getting a fair amount of engagement. Are you at #Bonnaroo, or is it your #Birthday? Maybe it’s #TBT (Throwback Thursday) or the ever-popular #MCM/#WCW (Man Crush Monday/Woman Crush Wednesday)?The context, of course, doesn’t have to be connected to a popular hashtag. Life events can impact engagement more than attaching your selfie to a trending topic. Celebrating an occurrence in the moment tends to spread more virally, whether it’s a newly-adopted pet or just an amazing summer day.The context of the image makes people feel good and relate the image to their own lives, compelling them to engage with the photo. Creating context around a selfie makes it feel less like a plea for attention, and more like you’re telling a story.The end… or just the beginning?A lot has been written about improving your selfies, and in my opinion, this post by Dan Zarrella on “The Science of Selfies” is the best of the bunch. In it, he breaks down data from over 160,000 images with the #selfie tag and points out which colors, filters, and hashtags result in the most likes. It’s a great read that helps us understand the psychology behind why people like selfies, and what pushes them over the edge into selfie-hate.Whether you’re snapping a picture of yourself with a friend during a night out or sharing a new hairstyle, selfies have become a staple of social media sharing. After all, if you didn’t take a selfie, how will you prove that it really happened?What are your theories on why selfies are so popular?last_img read more

Just Finished Serial? Here Are 11 Podcasts Every Marketer Should Listen To

first_imgThe Internet is an extraordinarily personal medium. People own or use personal devices; rarely is it a shared experience.   Occasionally, something unique will come along to revolutionize the way we do things. I first heard of the Serial Podcast from my wife. On our drive from Denver to Dallas to celebrate Christmas, she asked if I’d like to listen to it. We streamed it through our iPad and listened to it together. We discussed each episode, we were both engaged. It was a radio show that we were enjoying together, that we were participating in, that made us think. Every time I drive through west Texas now and see a landmark or town, I’ll think about where I was in each episode as I drove by listening to it.While Serial is both intriguing and popular, it is not a pioneer, in fact many preceded it long ago. Radio shows such as Amos ‘n’ Andy, Lone Ranger and the Nightly News were broadcast long before many of us were born. Those were the grandparents of podcasts and their popularity will likely never be replicated in the modern world.What podcasts lack in popularity, they make up for in variety. Whether you want to be entertained, enlightened or educated there are multiple options to choose from. Below are 11 can’t-miss podcasts, that cover the realm of marketing and beyond.Marketing isn’t just a job, it’s a passion. We don’t wake up in the morning and think about how we have to go to work; we wake up in the middle of the night and think about how we should be working. In a field with so many driven people it’s no wonder that the tools and trends are ever changing. Keep your competitive edge by listening to any of the following podcasts …1) Duct Tape MarketingThis is the perfect podcast for a small business marketer. Large corporations have budgets and teams and resources that a small business owner or marketer can only imagine. This podcast is geared toward giving advice and tips to the small business marketer. There are hundreds of marketing podcasts available, but if you are like most companies and don’t have the resources you’d like, don’t give up, listen to Duct Tape Marketing.2) Social Pros Podcast: Real People Doing Real Work in Social MediaIf you are a digital marketer who does not use social media you might be in the wrong business. Social media is a broad topic that requires strategy, education and training, don’t pretend you know everything. I did that once and learned the hard way that I barely know anything. Thanks to Social Pros Podcast: Real People Doing Real Work in Social Media I get insights into other companies’ strategies and learn about platforms that I never would have imagined could be beneficial to a marketer. 3) Marketing Over CoffeeMarketing is near and dear to most of our hearts.  Rather than listening to the same songs you’ve heard over and over again on your way to or from work, why not keep up with the latest trends of marketing? This informative series comes out every Wednesday. The podcast covers both new and classic marketing. It’s geared toward every kind of marketer. The archives are extensive and well worth your time. Of course it’s healthy to have a few diversions. As fulfilling as marketing is, sometimes we all need to clear our head with something fun. The following three podcasts aren’t for everyone, but at least one of them are for most people. Whether you are looking to laugh, get an in depth and humorous view on sports or learn about music from the city synonymous with the word, the following three podcasts are great fun … 4) The Dan Patrick ShowDan Patrick has a dry sense of humor that’s not for everyone, but his sports knowledge is incredible and is second to none. He’s a big name and has the sway to invite big guests to his show.  If want to take your sports listening to a deeper level than last night’s scores, Dan Patrick is the quintessential choice.5) A Prairie Home CompanionThe News from Lake Wobegon is the monologue portion of Garrison Keillor’s weekly show.  His humor is as dry as they come and the wit is sensational.  Follow along closely though or you’ll miss that what’s being said is a joke. Garrison Keillor is a legend in his genre and certainly a podcast worth keeping up with.6) Music That MattersLong before the Seahawks were attempting to win back to back Super Bowls, or even before they were attempting to win back to back games, Seattle was known for its musical talent. Jimi Hendrix, Nirvana, Alice and Chains and Pearl Jam all got their start in the Emerald City. KEXP from Seattle produces a podcast that features known and soon to be known artists from the Pacific Northwest and beyond. Knowledge is power. There’s no more practical or efficient way of gaining power than sitting in traffic on the way home from work. Whether it’s keeping up with currrent trends for clients or keeping up with current events and new ideas the following three podcasts are must listens …7) The Week AheadThe Economist puts out a weekly podcast that projects the week ahead in the news. Rather than the traditional news programs that highlight what’s already happened, The Week Ahead discusses what might be in the news the next week. It broadcasts on Friday evenings. 8) This Week in GoogleA big part of marketing is keeping up with trends for your clients.  Outside of being an expert on the internet and social platforms, as my generation intuitively seems to be, I am clueless when it comes to technology. I correlate engineering with college algebra and can’t imagine devoting my education to that, but I’m impressed with people who can. Since Google is a company that I rely on daily and a technology driven company, I depend on their podcast to give me some insights into the tech world. It also covers things that are relevant to me such as, Google Ads, SEO and other Google related insights and offerings.9) NPR: TED Radio HourNPR is perhaps the most respected radio organization in the United States. Any podcast that they produce, which there are many, is worth listening to. TED Radio Hour spotlights an inspiring TED speaker as he or she explains a new innovation or a new way of thinking.TED Talks have quickly become an industry standard that are watched the world over, now you can listen at your convenience.10) New York Times Book ReviewAs marketers our world is oftentimes reading and writing, and all too often about a day later than we should be. When you do have a little spare-time to actually read something for yourself don’t waste your time with bad literature. The New York Times Book Review Podcast will enlighten you about what’s out there.  Authors and critics alike guest star on the program to inform and enlighten you.Last, sometimes you just need some good old fashioned fun. Say goodbye to the real world and find yourself enveloped in a plot so imaginative that Alice herself would find curious …11) The TruthFor nostalgia’s sake, let’s start with a blast from the past. The Truth is a retro version of radio dramas from the 1930s and 1940s but with superb production values and themes that align with today’s mature listener.  Listen UpSerial is, for now, the king of podcasts. Thanks to its popularity many will try to displace it. As listeners we’re lucky to live in a time with so much variety. While the romantic days of radio broadcasts might be long gone, the grandchildren are moving the tradition forward.These eleven podcasts represent just a handful of the thousands of podcasts available. Find your niche, find some time and tune in for an experience from the past.Looking for more business-related podcasts to listen to? Check out HubSpot’s new podcast called The Growth Show.   Originally published Feb 4, 2015 11:00:00 AM, updated February 01 2017 Topics: Podcast Suggestions Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more