Twitter Adds More Context to Tweets With Twitter Places

first_img Twitter introduced Twitter Places yesterday Dedicated Place Pages: Google Places (formerly known as Google’s Local Business Center) , corporate Twitter account How Twitter Places Works: If you think Twitter’s new feature sounds a lot like Twitter Help Center Also seen in the above image, when users roll their mouse over a location associated with a person’s tweet, they’ll be shown a map. ) with your business’ place before you tweet about your promotions so it appears on your Place page. In an effort to bring more context to tweets and expand upon Along with the Twitter Places launch, Twitter is also releasing API functionality and Twitter Places functionality for more web browsers (Safari, Internet Explorer, Chrome or Firefox). Download the free webinar Twitter Want to learn more about using Twitter for Marketing and PR? Webinar: Twitter for Marketing and PR Twitter Updates Clicking “Tweets about this place –>” will bring the user to a dedicated page, or Twitter Place, for that location, showing recent tweets and check-ins (that’s right, it’s integrated with Foursquare and Gowalla!) associated with that particular place. Originally published Jun 15, 2010 4:40:00 PM, updated October 20 2016 account is associated with your office location before you tweet about your content, etc.  You can also ask some of your employees who are on Twitter to associate their tweets with your business’ location while they’re at work, enabling visitors to your Twitter Place to connect with your employees. Topics: So what can you do to help make their first impression a good one?  While you have no control over what visitors to your place of business will tweet, you do have an opportunity to own some the tweets listed on your Place page.  Is there a special promotion or discount you’re publicizing?  Make sure you associate your tweet (and your When users tag their tweets with a particular place (e.g. a local business, restaurant, stadium, museum, what have you), their subsequent tweets will be associated with that location (see image above).  Users will know the new feature has been rolled out to them when the “Add Your Location” link appears below the Tweet box. (For help, visit the What other ways do you think Twitter Places will be beneficial to businesses? , which allows users to associate tweets with specific places, and gives each place a dedicated Twitter page.  The new feature will be rolled out to users on twitter.com and mobile.twitter.com over the next week, so if you don’t have the new functionality yet, hang in there — it’s coming! Photo via Twitter Blog for tips and tricks to drive inbound marketing using Twitter. .) Hey marketers and business owners: has the light bulb gone off in your head yet?  Think about it, if people visit the Twitter Place page associated with your business, they’re going to check out the tweets and check-ins listed on that page.  If that person has no prior relationship with your brand, that feed is going to have an impact on his/her first impression of your business. Mapping: Tagging Tweets With Places: Are you a B2B company without a storefront?  Again, make sure your corporate The Meaning for Marketers , you’re right; there are definitely some similarities.  Right now, Twitter Places only shows the tweets/check-ins associated with a specific place, but Twitter definitely has an opportunity to take it to the next level by giving every business a home on Twitter, just like Google Places does.  By incorporating additional features such as the ability for businesses to build profiles on their Place page, Twitter could make their offering a preferred and much more functional alternative to Google Places for business owners. its location-based functionality API and Additional Browser Use: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

10 Genius Ideas That Changed Marketing Forever

first_img Originally published Oct 9, 2012 9:00:00 AM, updated October 20 2016 Marketing Trends This is an excerpt from our new ebook, 100 Ideas That Changed Marketing. Download your free copy if you want to see the other 90 ideas that have changed our industry forever!At the beginning of this year, we set out to create an infographic that gave a rundown of the history of marketing. And as we looked back, we found that one idea from all the way back in the 1400s — the invention of the printing press that made mass media possible — totally and completely changed the entire trajectory of our industry. Heck, you could argue it made our industry possible!That made us think of all of the other advancements that have rocked the marketing world. Because we kind of have a thing for shaking things up 🙂 So, we compiled this ebook, 100 Ideas That Changed Marketing, and we wanted to share 10 of the highlights from it right here. Take a look, get inspired, and let us know if we should add a one-hundred and one’th (one’th? That’s not right, right?) idea!10 of the 100 Ideas That Changed Marketing Forever1) AgileIf you’re agile, you can easily and gracefully move at a rapid pace. In 2001, through the Agile Manifesto, the idea of agile was introduced to software development, and it defines aniterative approach that promotes flexibility and customer collaboration. “In many ways, marketing used to be a lot like software development,” wrote marketing technologist Scott Brinker. “Yearly plans of a few major initiatives would lumber forward with rigid hand-offs between the different stakeholders — researchers, strategists, creatives, media buyers, etc. The end-to-end process was time consuming and difficult to alter midstream.”By implementing an agile approach, marketers should be able to make iterations faster and respond to change rather than simply follow established processes. Today, with the proliferation of new technologies, the ability to adapt to the rapidly changing marketing landscape is becoming increasingly important and necessary for business success. As Michelle Accardi-Petersen wrote in her 2011 book Agile Marketing, “the old integrated marketing methods don’t work … that is, unless you have an agile process that allows you to move much faster and to adapt to these marketing pressures on the fly where necessary.”2) BloggingAs inbound marketers, I think we’re all familiar with this … but when’s the last time you took a step back and realized, “Wow, blogging is one of the strongest marketing tools in my kit.” The times they are a-changin’ eh?Short for web log, a blog is a term used to describe a series of online articles displayed in chronological order that generally encourage comments from digital readers. Blogs are usually maintained by an individual or group of people and will traditionally include regular entries of commentary, descriptions of events, or other material, such as photos and videos. A blog is a long-term marketing asset that brings traffic and leads to your business. It introduces you as a thought leader in your space and allows you to earn people’s trust.Nearly 40% of U.S. companies use blogs for marketing purposes. “This platform, if done properly, can generate tremendous traffic, leads and sales for your business that youotherwise would not have had,” wrote Marcus Sheridan, Partner at River Pools and Spas and Founder of The Sales Lion. First, business blogging helps you in respect to search engine optimization (SEO). The more blog posts you publish, the more indexed pages you create for search engines to display in their results. Second, your blog is an asset that introduces you as a thought leader — it will help you earn people’s trust and stay top of mind for many in yourcommunity. Finally, a blog gives you real estate to place calls-to-action in order to generate leads.The thing about blogging is that anybody can do it, but remarkably, not everybody does. This gap represents a huge opportunity for serious marketers to differentiate themselves — with their bosses, and their leads and customers.3) Citizen JournalismThe new media landscape has reshaped the ways in which audiences access information. A Pew Research Center report showed that some 46% of Americans visit from four to six media platforms on a typical day, and only 7% have a single favorite one. For their daily information, online readers consult various sources, including newspaper sites, email, and social media. Additionally, social networking sites like Facebook and Twitter have fostered recommendation systems that increasingly shift the power of information distribution in the hands of non-journalists. In these environments, one’s community can make editorial decisions by endorsing stories.Marketers need to recognize the participation of citizens in the process of newsgathering and always provide credible sources and references when sharing public information. Don’t underestimate the investigative spirit of today’s consumers and people’s ability to get to the truth through in-depth online research. Businesses need to be more alert than ever to theway they present information and facts because inaccuracies can easily be exposed.4) CopyrightCopyright is a legal concept that protects the work of an individual from being used withouttheir consent. It gives the creator of an original work exclusive rights, including the right to receive credit for their work and the right to choose who can use and remix their work.With the rapid development of technological advances, it has become easier for people to create digital mashups of existing works, which has led to copywright wars and lawsuits.American academic and political activist Lawrence Lessig argues that we now live in a Remix Culture which encourages people to engage in collaborative creation and stimulate their creativity in new ways. “It is time we stop wasting the resources of our federal courts, our police, and our universities to punish behavior that we need not punish,” he wrote in Remix: Making Art and Commerce Thrive in the Hybrid Economy.Now that the role of a marketer is so intertwined with the role of a publisher, it’s not difficult to imagine the different ways in which copyright affects the marketing professional. Not only is pirating content just poor internet etiquette, but it also results in duplicate content that hurts both websites on which the content is featured in the search engine results pages. In fact, one of Google’s 2012 algorithm updates will be using the number of valid copyright removal notices as a signal for which websites should be displayed in the SERPs. To stay away from such punishments as a marketer, you need to ensure you are not stealing people’s content. Make sure you aregiving your sources credit in all of your content, including blog posts, webinars, ebooks, and even social media.5) GamificationGamification describes the adoption of game design elements and game thinking by nongamecontexts. It’s applied to make less interactive situations more engaging to users. Some forms of gamification in marketing include awarding badges or providing incentives for participation in specific activities.For instance, at HubSpot we often give away prizes to random attendees of our marketing webinars or people who share our content with their networks. “Games and research into human psychology have taught us that people are happier when they earn something, rather than when it is given to them,” wrote Darren Steele, the strategic director of Mindspace, and co-author of the gamification book, I’ll Eat this Cricket for a Cricket Badge.6) Inbound MarketingInbound marketing is marketing that’s useful. It means acquiring customers by attracting and nurturing prospects with exceptional content, data and customer service — not interrupting them with annoying, useless messages. It means pulling prospects in with a magnet, not beating them over the head with a sledgehammer.“Consumers have learned how to ignore TV commercials with Tivo, radio commercials with Satellite radio, email marketing with filters, etc.” wrote in our LinkedIn discussion web presence strategist Linda Lovero-Waterhouse. “Now our goal is to give consumers the information they want *when* they want it. What a concept!”Inbound marketing tactics tend to be cheaper than traditional marketing tactics, too. Companies that focus on inbound tactics have a 62% lower cost-per-lead than companies that focus on outbound tactics.There are three key stages to inbound marketing: get found, convert, and analyze. Eventually, inbound marketing boils down to, as web marketing professional Jonathan Mallia noted, “knowing your customers’ needs and feeding them with the right content that ultimately links to the product you wish to market and finally sell. If this is cleverly executed in a strategic manner, you will realize that you have only spent a small fraction of your advertising budget to convert a good number of good quality, sales-ready leads. Why? Because Marketing = Educating.”7) Social NetworksWith the invention of the World Wide Web in 1990, the internet opened up multi-directional communication channels and embraced collaboration. Its digital format removed the physical limitations and expensive cost of producing and distributing information. Forums and chat rooms started to populate the digital landscape, often used to share news. Internet Relay Chat (IRC), for instance, was introduced to the general public in 1991, when the platform offered real-time coverage of the First Gulf War.In the early 2000s, people joined the new participatory media culture by creating and disseminating content through their personal computers, smart phones and digital cameras. Online users started blogging, video broadcasting, and using social media. Social networking site Facebook, which was founded in 2002, now has more than 900 million active users. Then of course there are the other popular social networks like Twitter, LinkedIn, Pinterest, Google+ and YouTube.“Social marketing changed marketing forever,” wrote Jose Antonio Sanchez, Communications Specialist at Uberflip, in our LinkedIn discussion. “Marketers have realized that they need to have valuable two-way conversations with their audience before getting it to ‘buy’ their product. Consumers can be convinced but not persuaded anymore.”8) Social ProofSocial proof, also referred to as “informational social influence,” is the concept that people willconform to the actions of others under the assumption that those actions are reflective of thecorrect behavior. In other words, it’s the mentality that, if other people are doing it, and I trustthose people, that’s validation that I should also be doing it. This third-party validation can be avery powerful motivator for your site visitors’ and prospects’ actions.One traditional example of social proof is when TV shows play canned laughter or recorded applause to elevate the perception of funny or applaudable situations. So while the concept of social proof may be nothing new, the rise of the internet and social media adoption have certainly made social proof a lot easier to leverage and exploit, especially in a marketing context. Building and providing better visibility for your business’ social proof can be a powerful addition to your marketing strategy.The forms of social proof in marketing can vary from social media praises and social advertising to case studies, testimonials and user reviews.9) ViralityViral marketing is word-of-mouth marketing that is carried out voluntarily by a company’s advocates. “Viral marketing,” wrote Seth Godin in 2008, “is an idea that spreads — and an idea that while it is spreading actually helps market your business or cause.”Godin goes on to describe two types of viral marketing: one in which the message that spreads is the product itself, and another in which the message isn’t related to the product. YouTube as a platform would be an example of the first one, and a video on YouTube would be an example of the second.Email has facilitated the spread of the second type of viral marketing. Tools such as “send this page, article or website to a friend” encourage people to refer or recommend your newsletter, company, product, service or specific offers to other people. In order to leverage viral marketing, you need to have a strong community that will start the process of spreading your message. You can build your community even before you have a product. Letting users into the process early helps provide a sense of ownership while it gives a company valuable feedback needed to make the product better.“Being viral isn’t the hard part,” observes Godin. “The hard part is making that viral elementactually produce something of value, not just entertainment for the client or your boss.”10) Web 2.0When the Web first became available to users, it was primarily about retrieving information. As it evolved in the 2000s, it became known as Web 2.0 — a platform associated not only with consumption of information, but also with collaboration and participation. It is characterized by applications like blogging, search engine optimization, and social media. The term is associated with Tim O’Reilly because of the O’Reilly Media Web 2.0 conference in 2004.O’Reilly explained that Web 2.0 is based on the principle that online databases improve as people use them. “It’s about how businesses work differently in the age of the network,” he said. Businesses have to figure out how to create more value for their customers than for themselves. Ultimately, customers and businesses are capable of building value together. Think about how you can build a platform online that enables the community to bring value to your business for you.What other brilliant ideas do you think changed the marketing landscape forever?Image credit: d4u.hu Topics: Don’t forget to share this post! 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Fact or Fiction? The Truth Behind 9 Embarrassing Global Expansion Blunders

first_img Originally published Jul 16, 2013 8:00:00 AM, updated February 01 2017 There are many complex decisions to be made when planning your company’s expansion into new countries. No culture is alike, and each country has a language and customs unique to itself. Ergo, you would think that culture and language research would be top of the agenda for every company planning to penetrate new markets.Over the years, however, we have seen and heard some stories emerge on various websites and blogs about some brands’ lack of research in the areas of culture and language. But we could never be 100% sure if they were legit or not — some seemed too awful or hilarious to be true. So in this blog post, we thought it’d be fun to revisit those alleged blunders, and try to get to the bottom of the legends. Let’s play a little game of True or False, shall we?1) CoorsThe Story: This rocky mountain ice cold beer company decided to cool down their Spanish market. However, the translator for Coors must have been product testing that day and their slogan “Turn It Loose,” when translated, became “Suffer From Diarrhea.” Not really something I would elect to do on a Friday evening after work. True or False? FALSE.There are reports that Coors used the phrase suéltalo con Coors which translates, literally, to “let it go loose with Coors”; there are other reports that they used the phrase suéltate con Coors, which literally translates to “set yourself free with Coors.” However, according to David Wilton, author of Word Myths: Debunking Linguistic Urban Legends, Coors never actually ran an ad campaign featuring any of these slogans.2) Dairy AssociationThe Story: When expanding into Mexico, the Dairy Association’s hugely successful “Got Milk” campaign was not so well received. Translated, the slogan became “Are You Lactating?” I have a feeling that slogan didn’t resonate with as wide of an audience as the Dairy Association was hoping. True or False?FALSE.According to Jeff Manning, executive director of the California Milk Processor Board, this was discovered and resolved in the market research phase. Phew.3) ElectroluxThe Story: Getting a country’s official language correct is one thing, but don’t forget to research the colloquialisms of the culture, as well. Take this Scandinavian vacuum company as an example. They thought their slogan, “Nothing Sucks Like an Electrolux,” was very clever given the powerful suction of their Electrolux vacuum cleaner. However, when they launched in America, it wasn’t quite clear whether Electrolux was being promoted — or in fact dissed — by a competitor. True or False?TRUE.According to Wikipedia, in the 1960s Electrolux successfully marketed vacuums in the United Kingdom with this slogan. It was later used in the United States, but the informal U.S. meaning of the word was actually already known in the UK. So, this was a bit of a marketing gamble, in hopes the edgy slogan would help them gain some attention in their international expansion. 4) PepsiThe Story: Here’s a good Halloween marketing campaign from Pepsi — only it wasn’t a Halloween campaign, and was very offensive to the Chinese market they were trying to crack. Instead of promoting their famous slogan “Come alive with Pepsi generation,” they marketed themselves by accidently saying “Pepsi brings your ancestors back from the dead.” Pepsi packs a powerful punch, but probably not that powerful. True or False?UNCONFIRMED.Pepsi has neither confirmed nor denied this claim. Let’s move on to their competitor, then …5) Coca-ColaThe Story: One of the most famous blunders comes from the most widely known brand name in the world. When Coca-Cola was entering the Chinese market, the drink was pronounced “Ke-kou-ke-la” which, depending on dialect, meant “bite the wax tadpole” or “female horse stuffed with wax.” True or False?FALSE.According to myth-debunking-site Snopes.com, store owners making their own signs made the blunder because they used their own dialect and characters, which in other regions translated to bite the wax tadpole, etc. Coke actually researched 40,000 Chinese characters and found a close phonetic equivalent, “ko-kou-ko-le,” which can be loosely translated as “happiness in the mouth.” 6) ClairolThe Story: The German market was in for quite a shock when hair care company Clairol arrived on the scene with their “Mist Stick” curling iron. Why? “Mist” in German translates as “Manure.” Yikes. I know they say mud is good for the skin but I’m not sure anyone could sell manure for the hair. True or False?FALSE.It looks like this story has been mixed up with that of a Rolls Royce Silver Mist story. Clairol, you’re off the hook!7) Parker PensThe Story: Parker Pens had a fun time explaining themselves after bringing their product to Spain … and promptly ensuring people it wouldn’t get them pregnant. Their slogan (which leaves a lot to be desired in the first place) went from “It won’t leak in your pocket and embarrass you” to “It won’t leak in your pocket and make you pregnant.” I should certainly hope not. True or False?TRUE.Or at least according to the examples in the book Brand Failures.8) Powergen ItaliaThe Story: Even something as simple as a website address can go horribly wrong. Take Powergen Italia, for example. They’re an Italian company who was expanding into English-speaking countries, and decided to go with the most obvious website address — without thinking about how it would read for their English-speaking customers. Visit www.powergenitalia.com to learn more. Just kidding. They nixed that URL pretty promptly. True or False?TRUE.This is true according to several sources, including Ananova, although it’s important to understand that this blunder didn’t come from the Italian division of energy giant Powergen, but the marketing folks at Powergen Italia, an Italian maker of battery chargers. The website now switches you over to the more aptly named for English-speakers, www.batterychargerpowergen.it.9) GerberThe Story: Everybody knows the cute little Gerber baby that features on the front of all of their baby food products — so sweet! However, when they entered the African market they failed to research product packaging norms. Had they done that, they would have discovered that products mostly feature images of the contents inside the packaging. Therefore, a jar with a cute little baby on the front didn’t do so well. True or False?FALSE.According to Snopes.com, this is an urban legend — which was both surprising and frightening to some HubSpotters that had heard this story when they were taking university-level PR classes. Yikes.How some of these blunders got past the execs at these companies is unclear, but clearly it is possible to make catastrophic mistakes, even if you’re a global leader like many of these brands. Allow yourself some time to properly roll out your global expansion plans, pulling in cultural and language experts along the way.For more tips on setting yourself up for success, download the Marketer’s Guide to European Expansion. Although we can’t help with translation, we do cover essential topics like how to decide which markets will be a good fit, how to achieve a multilingual website, and SEO tips from expert Aleyda Solis.Image credits: Sarebear:), lonelycamera, Blixt A., eblaser, tcwmatt, Omer Wazir, Tavallai, AnxiousNut, thejbird Marketing Case Studies Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics:last_img read more

What Exactly Does Google Consider High Quality Marketing Content?

first_img Originally published Sep 5, 2013 6:00:00 PM, updated February 01 2017 SEO and Content Marketing Topics: Every 24 hours, 2 million unique blog posts are published. In light of this statistic, the quest to claim the #1 spot on Google’s search results for key terms in your industry suddenly seems harder than ever, doesn’t it?Google’s search algorithm uses myriad different factors, known as “signals,” to determine quality of content. The factors and their relative weights are all a closely-guarded secret, but you’ll be pleased to know that content creators aren’t completely left out in the cold. It’s critical to not just acknowledge Google’s quality guidelines, but to also make them an integral part of how you approach the production of web content. What Are the Quality Guidelines? Matt Cutts and the rest of the web-spam team offer webmaster guidelines, with a stated intention to “help Google find, index, and rank your site.” The site covers technical and user experience tips before delving into content quality, with a clear caveat that the guidelines aren’t intended to be comprehensive. It’s definitely in your brand’s best interest to avoid using deceptive principles just because they’re not illustrated on the list, and uphold “the spirit of the basic principles.” There’s no substitute for reading the guidelines, but the points consist primarily of the following: Create blog content, landing pages, and site pages for people, not search rankings. Don’t try to trick anyone, and don’t use any tactics you wouldn’t feel comfortable explaining to Cutts himself. Invest significant time and resources into differentiating within your niche, and providing value. Google also contracts with third-party organizations to utilize human quality raters, who use a prescribed method to describe the quality of search results. This feedback doesn’t measure the quality of content or affect results, but instead is used to determine how accurately their algorithm is indexing results by quality. Google has various categories into which content is separated, too, that help determine which articles pass the quality guidelines and which do not. Vital content is stuff that would come directly from a particular company’s site about their products or services. Useful content might answer questions the company website does not, provide reviews about the products or services, or perhaps suggestions for use. Relevant content might include an overview, expand on previous content, or perhaps answer less in-depth questions. Slightly Relevant would, as you may have guessed, provide information that only marginally relates to the topic at hand. Off-Topic, obviously, is content that has nothing to do with the search at all. These third-party organizations manually fight spam under these categories, while also seeking out dirty tactics, including cloaking and redirects, unnatural linking to and from websites, hacked sites, automatically generated content, user-generated spam, hidden text and keyword stuffing, and content with little to no value. Following several leaks of the guidelines given to search raters, an annotated version of the document has been made public. While the 43-page document is pretty much the opposite of light reading, and there’s plenty of information that’s not particularly relevant to inbound marketers, there are some outstanding insights on the definition of spam that are well worth incorporating into your research. What Quality Means for Your Content Strategy In a recent interview with Eric Enge of Stone Temple, Cutts encouraged marketers to “raise the quality threshold of content,” especially when it comes to accepting blog posts from guests. To be clear, originality and quality are definitely intertwined in the eyes of Google. The search ranking guidelines include a look toward expertise and authority, and you certainly aren’t giving the impression that you know what you’re talking about, or are willing to do the legwork on research, if you’re just regurgitating basics. Writing something that’s already been covered by your competitors won’t do you much good unless you add value to the topic. Taking your competitors content and making just a few minor tweaks could even do you some harm. Does continual effort to differentiate in search of quality mean you should exclusively focus on newsjacking, or pick a very narrow focus and stick with it permanently? No, but it adds weight to the concept that content reflects your company’s voice. Your CEO should put significant energy into building a company that adds value to your market, and your content should do the same thing. Quality means delving deeper into topics that fit your company’s focus, and that doesn’t necessarily require choosing a narrow vertical. You can keep your focus broad, but delve deeper into mapping your content toward buyer personas. You can develop a trademark irreverent tone that’s not currently being used by anyone in your market. However you choose to present your content, the most important thing to remember is that it must provide some value. Seek out other articles on your company’s subject and determine the ground that has already been covered. You may want to summarize those points, but the real meat of your work should be wholly your own. Dig more deeply, provide a new angle, make unusual comparisons, and offer your own voice, your own knowledge, and your own interpretation. How you share your quality content is up to you, but it must be something different enough to provide value in a way that no one else is.What Quality Means for Your SEO StrategyCloaking. Hidden text. Keyword-stuffing. Deceptive page titles.These are all practices explicitly forbidden by Google, but they’re not the only ways to suffer poor SEO. In the words of Enge, “just because Google doesn’t currently enforce something, doesn’t mean they condone it.” Will your search rankings suffer if you’re occasionally using long tail keywords in a slightly unnatural way? Perhaps, and if they don’t, they could suffer in the future.However, I couldn’t help but get stuck on one component of their quality guidelines, which recommend you ask yourself “would you do this if search engines didn’t exist?”Would content marketing in the digital space even exist without search engines? While some search experts have theorized that the internet could become so saturated with content one day that solutions like Google, Bing, and Yahoo are rendered useless, that day’s pretty far into the future — if it ever comes. In the meantime, we’ll stick to the best practice of writing content for our buyer personas, creating helpful content that gets resurfaced and referenced time and time again, and optimizing for user experience.Are These Quality Guidelines Enough? Do Google’s quality guidelines contain all the knowledge you need to stay out of hot water, and create content people love? Probably not, but that’s okay. In fact, it’s probably by design — because the intent is clear: Google doesn’t hate content creators or SEO, they just probably won’t reward anyone who isn’t willing to put the legwork into building an authoritative website over time. There are no shortcuts. Bill Faeth is Founder and CEO of Inbound Marketing Agents (IMA), a gold HubSpot partner in Nashville, TN. Check out IMA’s latest ebook, The Science of Enterprise Lead Generation.Image credit: Robert Scoble Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

If Everyone Hates Selfies, Why Do They Get So Many Likes?

first_img Originally published Dec 8, 2014 11:00:00 AM, updated February 01 2017 Content Creation Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Almost immediately after “selfies” became a thing, people started bashing them. And sure, that kind of makes sense – there’s something mockery-worthy about taking lots of photos of yourself.But if selfies are so silly, why do they get so much social media engagement (likes, retweets, etc.)? I have a couple of theories, and I’m going to share them with you.1) People like peopleAh, humans. We’re just naturally social, and we want to look at other people (and ourselves – hence the selfie). What other explanation could there be for TMZ?Online, selfies and pictures of people in general get more engagement in the form of likes and comments. A Georgia Institute of Technology study found that Instagram pictures with human faces are 38% more likely to get likes and 32% more likely to get comments than photos with no faces.Social media itself fulfills the need and desire to connect with other people, and it’s easier to do that when you’re looking at an actual person rather than a picture of someone’s lunch order. Basically, this theory boils down to “Hey, look – you have eyes and ears and a nose just like I do! We should be friends!”2) You’re really real!Socialmedialand is a place where we can connect with new people every day, many of whom we don’t know in real life.In any case, pictures of your face allow all people to connect or reconnect with you as a person instead of as a tweet or Facebook post. Sharing selfies is a way of saying, “Hello! This is me, @DrifterMama, and I’m more than just 140 characters of text. I’m a person, too!”Seeing the faces of your virtual friends (which I have more of than real friends) helps you connect with them on a personal level, rather than follow them as a faceless feed of information.3) It’s all about the context, babyThe context of your selfie could also be the reason it’s getting a fair amount of engagement. Are you at #Bonnaroo, or is it your #Birthday? Maybe it’s #TBT (Throwback Thursday) or the ever-popular #MCM/#WCW (Man Crush Monday/Woman Crush Wednesday)?The context, of course, doesn’t have to be connected to a popular hashtag. Life events can impact engagement more than attaching your selfie to a trending topic. Celebrating an occurrence in the moment tends to spread more virally, whether it’s a newly-adopted pet or just an amazing summer day.The context of the image makes people feel good and relate the image to their own lives, compelling them to engage with the photo. Creating context around a selfie makes it feel less like a plea for attention, and more like you’re telling a story.The end… or just the beginning?A lot has been written about improving your selfies, and in my opinion, this post by Dan Zarrella on “The Science of Selfies” is the best of the bunch. In it, he breaks down data from over 160,000 images with the #selfie tag and points out which colors, filters, and hashtags result in the most likes. It’s a great read that helps us understand the psychology behind why people like selfies, and what pushes them over the edge into selfie-hate.Whether you’re snapping a picture of yourself with a friend during a night out or sharing a new hairstyle, selfies have become a staple of social media sharing. After all, if you didn’t take a selfie, how will you prove that it really happened?What are your theories on why selfies are so popular?last_img read more

Just Finished Serial? Here Are 11 Podcasts Every Marketer Should Listen To

first_imgThe Internet is an extraordinarily personal medium. People own or use personal devices; rarely is it a shared experience.   Occasionally, something unique will come along to revolutionize the way we do things. I first heard of the Serial Podcast from my wife. On our drive from Denver to Dallas to celebrate Christmas, she asked if I’d like to listen to it. We streamed it through our iPad and listened to it together. We discussed each episode, we were both engaged. It was a radio show that we were enjoying together, that we were participating in, that made us think. Every time I drive through west Texas now and see a landmark or town, I’ll think about where I was in each episode as I drove by listening to it.While Serial is both intriguing and popular, it is not a pioneer, in fact many preceded it long ago. Radio shows such as Amos ‘n’ Andy, Lone Ranger and the Nightly News were broadcast long before many of us were born. Those were the grandparents of podcasts and their popularity will likely never be replicated in the modern world.What podcasts lack in popularity, they make up for in variety. Whether you want to be entertained, enlightened or educated there are multiple options to choose from. Below are 11 can’t-miss podcasts, that cover the realm of marketing and beyond.Marketing isn’t just a job, it’s a passion. We don’t wake up in the morning and think about how we have to go to work; we wake up in the middle of the night and think about how we should be working. In a field with so many driven people it’s no wonder that the tools and trends are ever changing. Keep your competitive edge by listening to any of the following podcasts …1) Duct Tape MarketingThis is the perfect podcast for a small business marketer. Large corporations have budgets and teams and resources that a small business owner or marketer can only imagine. This podcast is geared toward giving advice and tips to the small business marketer. There are hundreds of marketing podcasts available, but if you are like most companies and don’t have the resources you’d like, don’t give up, listen to Duct Tape Marketing.2) Social Pros Podcast: Real People Doing Real Work in Social MediaIf you are a digital marketer who does not use social media you might be in the wrong business. Social media is a broad topic that requires strategy, education and training, don’t pretend you know everything. I did that once and learned the hard way that I barely know anything. Thanks to Social Pros Podcast: Real People Doing Real Work in Social Media I get insights into other companies’ strategies and learn about platforms that I never would have imagined could be beneficial to a marketer. 3) Marketing Over CoffeeMarketing is near and dear to most of our hearts.  Rather than listening to the same songs you’ve heard over and over again on your way to or from work, why not keep up with the latest trends of marketing? This informative series comes out every Wednesday. The podcast covers both new and classic marketing. It’s geared toward every kind of marketer. The archives are extensive and well worth your time. Of course it’s healthy to have a few diversions. As fulfilling as marketing is, sometimes we all need to clear our head with something fun. The following three podcasts aren’t for everyone, but at least one of them are for most people. Whether you are looking to laugh, get an in depth and humorous view on sports or learn about music from the city synonymous with the word, the following three podcasts are great fun … 4) The Dan Patrick ShowDan Patrick has a dry sense of humor that’s not for everyone, but his sports knowledge is incredible and is second to none. He’s a big name and has the sway to invite big guests to his show.  If want to take your sports listening to a deeper level than last night’s scores, Dan Patrick is the quintessential choice.5) A Prairie Home CompanionThe News from Lake Wobegon is the monologue portion of Garrison Keillor’s weekly show.  His humor is as dry as they come and the wit is sensational.  Follow along closely though or you’ll miss that what’s being said is a joke. Garrison Keillor is a legend in his genre and certainly a podcast worth keeping up with.6) Music That MattersLong before the Seahawks were attempting to win back to back Super Bowls, or even before they were attempting to win back to back games, Seattle was known for its musical talent. Jimi Hendrix, Nirvana, Alice and Chains and Pearl Jam all got their start in the Emerald City. KEXP from Seattle produces a podcast that features known and soon to be known artists from the Pacific Northwest and beyond. Knowledge is power. There’s no more practical or efficient way of gaining power than sitting in traffic on the way home from work. Whether it’s keeping up with currrent trends for clients or keeping up with current events and new ideas the following three podcasts are must listens …7) The Week AheadThe Economist puts out a weekly podcast that projects the week ahead in the news. Rather than the traditional news programs that highlight what’s already happened, The Week Ahead discusses what might be in the news the next week. It broadcasts on Friday evenings. 8) This Week in GoogleA big part of marketing is keeping up with trends for your clients.  Outside of being an expert on the internet and social platforms, as my generation intuitively seems to be, I am clueless when it comes to technology. I correlate engineering with college algebra and can’t imagine devoting my education to that, but I’m impressed with people who can. Since Google is a company that I rely on daily and a technology driven company, I depend on their podcast to give me some insights into the tech world. It also covers things that are relevant to me such as, Google Ads, SEO and other Google related insights and offerings.9) NPR: TED Radio HourNPR is perhaps the most respected radio organization in the United States. Any podcast that they produce, which there are many, is worth listening to. TED Radio Hour spotlights an inspiring TED speaker as he or she explains a new innovation or a new way of thinking.TED Talks have quickly become an industry standard that are watched the world over, now you can listen at your convenience.10) New York Times Book ReviewAs marketers our world is oftentimes reading and writing, and all too often about a day later than we should be. When you do have a little spare-time to actually read something for yourself don’t waste your time with bad literature. The New York Times Book Review Podcast will enlighten you about what’s out there.  Authors and critics alike guest star on the program to inform and enlighten you.Last, sometimes you just need some good old fashioned fun. Say goodbye to the real world and find yourself enveloped in a plot so imaginative that Alice herself would find curious …11) The TruthFor nostalgia’s sake, let’s start with a blast from the past. The Truth is a retro version of radio dramas from the 1930s and 1940s but with superb production values and themes that align with today’s mature listener.  Listen UpSerial is, for now, the king of podcasts. Thanks to its popularity many will try to displace it. As listeners we’re lucky to live in a time with so much variety. While the romantic days of radio broadcasts might be long gone, the grandchildren are moving the tradition forward.These eleven podcasts represent just a handful of the thousands of podcasts available. Find your niche, find some time and tune in for an experience from the past.Looking for more business-related podcasts to listen to? Check out HubSpot’s new podcast called The Growth Show.   Originally published Feb 4, 2015 11:00:00 AM, updated February 01 2017 Topics: Podcast Suggestions Don’t forget to share this post! 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The Essential Guide to Using Mobile Messaging Apps in Your Marketing

first_imgThis post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.Millennials. Generation Z. The two groups comprise the most coveted set of consumers. They are future clients and customers, and they will determine if a brand lasts or lags behind. But they are a confusing group — to brands (and their parents).Facebook, Twitter, Tumblr, Pinterest, and a multitude of other social networks don’t hold their attention for long: the amount that people are accessing social networking sites is falling. One possible reason for this decline is the rise of social messaging apps. Snapchat’s user base grew by 57% in the first three quarters of 2014, and Facebook Messenger grew by 50%. As Facebook and Twitter have become infitrated with brand messaging and users have become disillusioned with the idea that broadcast communication makes them feel more connected to friends and family, people have turned to one-to-one or one-to-few communication forms. These apps have traditionally been ad-free, but as the market matures, many founders are looking for ways to bring in revenue and increase the functionality and use of their app. They are looking to advertisers to fund this growth.  The Fall of TextingIn 2011, Pew Research reported that U.S. cell phone users send and receive 41.5 messages per day on average. When you drill down into specific age groups, those 18 to 24 years old send or receive 109.5 text messages per day. This data was released the same year that Apple announced its iOS 5 update, which bundled SMS and iMessage. They later gave iPhone users the ability to text using the internet.This prompted many U.S.-based carriers to offer unlimited texting, essentially giving the service away for free for power users. But that’s not the case in many countries, which is why messaging apps became popular in countries such as Mexico, China, and Japan before finding more mainstream recognition in the U.S. Consider this: WhatsApp, the most popular mobile messaging app, has an 8% penetration rate of mobile internet users in the U.S., while in South Africa, the share of mobile internet users who are active on WhatsApp is 78%. Hong Kong has a penetration rate of 71%, and India sits at 69%. Ernesto Piedras, director of a Mexico City-based telecommunications consulting firm, told Bloomberg Business that 90% of instant messaging is sent through WhatsApp in Mexico.These apps are widely adopted across the world and have a large and active user base.This should be compared with prediction on the SMS market. Its revenues and usage is expected to decline as mobile internet connectivity becomes the norm. Just recently, China’s Ministry of Industry and Information Technology released data on text messaging usage in the country. From January to May 2014, SMS messaging was down 18.4% from the previous time period in 2013. This is contrasted with mobile internet usage, which grew by 52%. The next frontier is here. And many of these apps have options for brands to get involved.The Mobile Messaging App LandscapeNew mobile and social messaging apps are released each month as companies try to capitalize on people’s phone addictions. Tinder (dating), Whisper (anonymous message sharing), and QuizUp (social gaming) are just a few of these specialized apps focused on changing the way we interact with other people through our mobile phones.The main contenders, though, are still focused on messaging — either through text or visuals. In February 2015, three of the top 10 free apps in the U.S. App Store were social messaging apps: Facebook Messenger, Snapchat, and WhatsApp. Another mobile messaging app, Kik, landed in the top 18 free apps.Most of these mobile messaging apps are similar in features (one-to-one messaging, group messaging, stickers, and calling), but each offers a different approach or unique features that point to how marketers may be able interact with users on the platform in the future.Here are seven leading social messaging apps for you to get to know.1) WhatsApp WhatsApp leads the social messaging apps, with 700 million active users as of December 2014. As a baseline, compare this to Instagram, which reached 300 million users that same month. The app made headlines when Facebook purchased it for $19 billion in 2014 — the app was only five years old. Before it’s acquisition, the company spent no money on advertising or marketing.WhatsApp is free for users for the first year; then, users pay $1 per year for the service. It was originally launched as an SMS alternative for those under restrictive messaging plans. It requires users to register with a telephone number, and it’s testing out a VoIP calling feature. It also recently introduced a web app.Features for Marketers:WhatsApp hasn’t introduced an advertising option for brands, and the founders have been adamant about the service remaining ad-free. The company’s line on advertising is cemented in its motto: No ads, no games, no gimmicks. However, the BBC used its Broadcast Lists feature to deliver news last year. The feature only allows for lists up to 250 people, and users must add the contact to their address book to receive messages.2) SnapChatThe ephemeral photo-sharing app has expanded in recent months to go beyond sharing disappearing photos. Within the app, you can record videos, draw on photos, and chat with friends.Features for Marketers:Brands can place “snaps” in a user’s recent updates feed and be included in its Stories feed. The app recently launched Discover, where publishers add daily editions of photos and videos that disappear within 24 hours. Reportedly, these publishers are working with brands that want to advertise in an edition or sponsor a channel.3) KikKik has 200 million registered users and differs from WhatsApp in that anyone can chat with anyone else by finding the person’s username. (The recipient of the message has to approve new contacts before seeing the person’s message.) Allowing a level of anonymity has attracted a younger demographic — 70% of its users are between age 13 and 25.Kik also has a built-in web browser so that people can share information from the web.Features for Marketers:Kik’s Promoted Chats feature allows users to opt-in to receive messages from specific brands, such as Seventeen Magazine and Funny or Die. Brands can create canned responses that are triggered by keywords the user sends as the feature is a one-to-one communication form. In addition, brands can created Cards, which are mobile sites optimized for Kik. 4) ViberFounded in Cyprus by an Israeli entrepreneur, Viber is another popular social messaging app with a large U.S.-based audience. The app was acquired by a Japanese ecommerce company for $900 million in early 2014.Viber allows for free calls to and from people using Viber, and you can use its ViberOut feature to make domestic and international calls.Features for Marketers:Viber launched Public Chats in late 2014, which allows people to follow the chats of celebrities, personalities, or a specific topic, such as its “Song of the Day” group. Users can also download sticker collections from brands. (Miller Lite recently added a Game Day collection.)5) TangoTango provides messaging and voice and video calls. You can also play games with other users, and it integrates with Spotify so users can share and listen to music.Features for Marketers:Tango has three advertising options for brands. Its chat list advertisement appears in the user’s list of open chats. The Newsfeed ad option places sponsored posts in the feed, similar to Facebook’s advertising option. There’s also an option for ads to appear in the user’s profile page. Tango uses Twitter’s mobile ad network MoPub to run native ads within the app.6) LineLine was founded in Japan in 2011 and has a large user base in that country. The app has 170 million monthly active users and 560 registered users.It offers one of the most robust feature sets of any messaging app: messaging, voice calls, a camera with filters, forums for topic-based chatting, and a timeline for sharing status updates. Users can customize the app with different themes and follow official accounts. Features for Marketers:Brands create animated stickers for users to download and themes to update the look of the app. Users can follow brands under the Official Accounts tab, and Line has an option for brands to send targeted advertising. The company recently launched The Line@ app, which integrates with the main app and allows businesses to communicate with Line users. 7) KakaoTalkThis social messaging app dominates the South Korean market and is used by many international Koreans to communicate with friends and family. KakaoTalk offers a desktop client for Mac and PC. The app offers free calls, multimedia messaging, a mobile shopping feature, a “places” feature for saving favorite locations and sharing them with friends, an event scheduler, and polling features.KakaoTalk had 145 million registered users as of April 2014.Features for Marketers:KakaoTalk integrates with an in-game advertising platform to deliver mobile ads, and it allow brands to create profiles on the social app in its Plus Friends feature. Like other apps in this list, brands can create and release emoticon packages for users to download.How Advertisers are Getting Into the Dark Social GameOne problem facing marketers looking to reach people through mobile messaging is the lack of analytics. There is little information on how people share content on these dark social platforms, and few large scale campaigns have been launched and analyzed for results. However, these platforms do provide read receipts and Snapchat gives advertisers information on views. When it comes to online advertising, it’s definitely a better metric than visibility. Snapchat and AudiHuge, a Brooklyn-based agency, partnered with Onion Labs to create a Snapchat campaign that would run during the 2014 Super Bowl. The brand’s approach included creating simple images with witty captions that keyed into things happening during the event. The carmaker’s Snapchat received 100,000 views during the Big Game. Kik and “The Giver”In late summer of 2014, The Weinstein Company promoted its young-adult targeted film “The Giver” on Kik. The campaign featured photos from the movie users could customize with stickers, a Kik-optimized card (basically a mobile website) with trivia, and the movie trailer. Line and “The Walking Dead” AMC is promoting the tenth anniversary of “The Walking Dead” on Line with a set of stickers fans can download. The show has an Official Account on the app, and once a user adds the brand, it has a direct line of communication with that person through the chat feature.The Rise of Messaging AppsThese apps are already challenging cellular carriers and the way they do business. And at least for now, they are attracting users with a small set of features. It would be an easy jump for many of these to expand their feature set and go head-to-head with larger social networks.These apps are still young. It’s uncharted territory for marketers, but as that brand’s agency, you need to be the first to understand how people are using these apps to interact and why this form of personal communication has become so popular. It’s no longer just about what people communicate; it’s about what tool they use to say it.  Social Media Advertisingcenter_img Topics: Originally published Mar 1, 2015 8:00:00 AM, updated July 28 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

10 months agoSolskjaer reveals Rashford pep-talk month before taking Man Utd job

first_imgSolskjaer reveals Rashford pep-talk month before taking Man Utd jobby Paul Vegas10 months agoSend to a friendShare the loveManchester United boss Ole Gunnar Solskjaer has revealed he had a chat with Marcus Rashford a month before taking the job.Solskjaer has won his opening three games with Rashford starting in all of them scoring twice.Speaking to Stadium Astro, Solskjaer revealed he spoke to Rashford after United’s 1-0 Champions League win against Young Boys.He said: “I went to see the Young Boys game just a month ago and I met him and Jesse [Lingard] in the corridor just as I was leaving the game.”He had a few chances in that game and [I said] ‘don’t worry son, just relax a little bit.'”Solskjaer continued: “Yes, of course you’re excited by working with all this talent but then going into detail is what I can do best.“That was my ‘X factor’, scoring goals. So if I can help and guide him a little bit then great.”It’s all in the head. You know what to do, that’s key in everything and then be able to do it.”So videos of good finishes, bad finishes, discuss things and then go out and practice and be as good as you can possibly get. There’s always time for another practice session.” About the authorPaul VegasShare the loveHave your saylast_img read more

Former Indiana Star RB Tevin Coleman Misspelled “Hoosiers” On This Trading Card

first_imgTevin Coleman Hoosiers Trading Card.Tevin Coleman Hoosiers Trading CardTevin Coleman played three years of football at Indiana, and was one of the top running backs in the Big Ten his last two seasons. He was selected in the third round of the 2015 NFL Draft by the Atlanta Falcons after leaving school with one year of eligibility remaining.Three years was plenty of time for Coleman to establish himself as a star on the gridiron, but apparently not long enough for him to learn to spell IU’s nickname. Trading card company Panini America includes athlete artwork in its packs, and Coleman’s sketch featured a misspelling of the word Hoosiers.Tevin Coleman’s 1 of 1 art card for Panini pic.twitter.com/5bJA1ZrCXj— Darren Rovell (@darrenrovell) June 15, 2015Ouch. That’s a pretty bad mistake by Coleman, and kind of odd that Panini didn’t want him to correct it. The IU faithful probably won’t be happy to see this, though we’re sure they’ll still accept Coleman due to the yeoman’s effort he put forth on the field for a sub-par team.last_img read more

Listen: Texas WR Daje Johnson Released A Rap Single, ‘Dealer’, About Dealing Drugs

first_imgA closeup of a Texas Longhorns cheerleader.AUSTIN, TX – OCTOBER 27: A cheerleader of the Texas Longhorns show Hook’em Horns during the game against the Nebraska Cornhuskers at Darrell K Royal-Texas Memorial Stadium October 27, 2007 in Austin, Texas. Texas won 28-25. (Photo by Brian Bahr/Getty Images)Texas wide receiver Daje Johnson recently released a rap single titled, “Dealer,” and, well, it’s focused on a topic you don’t want a student-athlete to be rapping about. The single, appropriately titled, is about dealing drugs. The track opens, “If you lookin’ for the dealer, I got the plug. Probly catch him with the reefer.” Here’s the full song. It contains lyrics that are not safe for work. Johnson has had somewhat of a troubled career with the Longhorns, catching just five passes for -7 yards in 2014. Reaction to the single getting released was expectedly critical. The 5-foot-10, 184-pound senior later apologized for the song. I apologize for my prior post Dealer. I assure you that I’m still focused on my goals this season…… I just make music for fun— Daje’ Johnson (@BL4CKM4KO) July 8, 2015Texas opens its 2015 season Sept. 5 against Notre Dame. [Burnt Orange Nation]last_img read more

Apple punishes screentime limiting apps Report

first_imgSan Francisco: In a crackdown on third-party apps that help people fight iPhone addiction, Apple has removed or restricted at least 11 of the 17 most downloaded screen-time and parental-control apps, The New York Times reported. While Apple now has its own screen-time tracker, it is not very effective in fighting addiction, claim executives at third party screen-time app makers. “Their incentives aren’t really aligned for helping people solve their problem,” Fred Stutzman, Chief Executive of Freedom, a screen-time app, was quoted as saying. Also Read – Commercial vehicle sales to remain subdued in current fiscal: IcraThe Freedom app was downloaded 770,000 times before Apple removed it in August 2018. “Can you really trust that Apple wants people to spend less time on their phones?” The executives at the third-party app makers fear that they are being punished because their apps could be roadblocks on Apple’s business growth. “They yanked us out of the blue with no warning,” Amir Moussavian, CEO of OurPact, the top parental-control iPhone app, was quoted as saying. Also Read – Ashok Leyland stock tanks over 5 pc as co plans to suspend production for up to 15 daysApple pulled OurPact in February, said the New York Times report on Saturday, adding that the screen time app makers are now at the mercy of the tech titan. Apple can play with the future of these app makers as it controls the iPhone App Store. Apple is also coming heavily on popular apps that help parents to have control over how their kids use iPhones, according to the report. Two such apps, Kidslox and Qustodio, filed a complaint with the European Union’s competition office on Thursday, it added. Apple, however, said that it removed or required changes to the apps because they could gain too much information from users’ devices. “We treat all apps the same, including those that compete with our own services,” Tammy Levine, an Apple spokeswoman, was quoted as saying. “Our incentive is to have a vibrant app ecosystem that provides consumers access to as many quality apps as possible,” She said.last_img read more

Buckeyes field hockey flash past Kent State 82

It took the Ohio State field hockey team seven games to score nine goals. Against Kent State, the Buckeyes almost matched their season total for goals. OSU (5-3) beat Kent State (4-6) on Wednesday, 8-2, at Buckeye Varsity Field. After back-to-back road wins at Ohio University and Bucknell, OSU returned home and extended its win streak to three games. Senior forward Danica Deckard helped lead OSU to the win, tallying a hat trick and an assist. Deckard now has eight of the team’s 17 goals this season. By game’s end, six different OSU players had scored and four had posted an assist. OSU coach Anne Wilkinson said her team now has the look of a “hungry” squad. “I like the way we are playing together, our timing is a lot better,” Wilkinson said. “We’re distributing the ball and off second effort we are able to finish our opportunities.” Deckard agreed. “We were just really connecting passes and making stuff happen. So, it was really good to get a game like this where we made each other look good,” Deckard said. Kent State struck first 10 minutes into the game and held onto the lead until the 23rd minute when Deckard scored two unassisted goals in less than three minutes to give the Buckeyes their first lead. OSU wouldn’t look back. A goal from senior forward Berta Queralt, assisted by junior back Nora Murer, brought the score to 3-1 with five minutes left in the first half. OSU struck first in the second half with the first career goal from sophomore midfielder Mona Frommhold and an assist from Deckard nine minutes in. The Golden Flashes countered with a goal of their own less than a minute later making the score 4-2. After giving up a second goal, junior goalkeeper Emma Voelker turned away three shots and OSU held Kent State scoreless in the last 25 minutes of the match. “Emma played great, Emma made some great touches on it,” Wilkinson said. “All the support players in that corner defense played really smart, really proud of them.” OSU continued to pull away from the Golden Flashes with consecutive goals from veteran players in the span of almost five minutes. First, it was junior midfielder Paula Pastor-Pitarque who won possession of the ball in front the net and put it past the goalie for her second goal of the season. Next, Deckard completed the hat trick with a goal off an assist from sophomore forward/midfielder Carly Mackessy. The Buckeyes kept the pedal to the metal despite their 6-2 lead and scored two more goals in the last five minutes of the game. OSU’s seventh tally came from freshman forward Peanut Johnson with an assist from fellow freshman forward/midfielder Annie VonderBrink. It was Johnson’s first career goal and VonderBrink’s first career point. “It was exciting because I’ve been working hard but it was a complete team effort,” Johnson said about her first goal. The scoring barrage ended with a second goal from Frommhold with 3:17 left in the game. The Buckeyes will continue their home stand and start Big Ten play Friday versus No. 10 Northwestern. “It’s going to be a great game, like every team in the Big Ten you can’t take any of them lightly,” Johnson said. “It’s going to be a really tough, we just have to fight for all 70 minutes.” read more

Opinion Cleveland Cavaliers playoff run should be celebrated not mourned

The Cleveland Cavaliers’ LeBron James heads to the bench with seconds remaining in the game against the Golden State Warriors in the fourth quarter in Game 6 of the NBA Finals at Quicken Loans Arena in Cleveland on June 16, 2015. The Warriors won, 105-97, to clinch the championship. Credit: Courtesy of TNSThe Cleveland Cavaliers came up short.The curse lives on for another year (unless, of course, the Indians start living up to the lofty expectations of Sports Illustrated).The Cavs have still never won an NBA championship, and the good people of the City of Cleveland still haven’t been able to weep tears of joy since the winter of 1964.So as one of those (hopefully) good people, why do I feel an absence of dread the next day? In fact, I even feel pretty good about what just transpired in the NBA playoffs, even if it was the Golden State Warriors winning it all.The answer is simple: This is clearly not the end of the road for the Cavs. The window is still wide open, and I remain as confident as ever that LeBron James will bring a trophy to the city sooner rather than later.In 1995, after the Indians won 100 games and made their first playoff and World Series appearance in 41 years, a parade was held in their honor. Sure, there was no trophy to hoist — that was way down south in Atlanta — but their runner-up finish represented something new: hope and optimism. The Indians might’ve lost the series, but the city was sure that its time was coming.Of course, the Indians did not fulfill that destiny after all, but hey, that’s Cleveland sports for you.But the NBA is a lot more predictable than the MLB, and it’s hard to see the Cavs coming up short much longer, as long as LeBron is healthy.For one, the Eastern Conference has been, and will remain, absolutely horrible. The Cavs made an absolute mockery of the conference in the first three rounds, going 12-2, including two sweeps. And that was without Kevin Love for 10 and a half of those games and Kyrie Irving hobbled or absent for about half of them.Then in the Finals, against a far superior Warriors team, missing two Team USA players in Love and Irving, the Cavs very nearly stole the series. Their 2-1 lead after three games was the first time a Cleveland team had led a championship series at any point in 67 years.And that’s where my happiness behind the fresh pain of losing the series comes from. I know moral victories do not end a two-generation drought, but I can clearly see the light at the end of the tunnel.The Cavs will be better next season. They won’t need half the season to learn how to play with each other, they will be getting Irving, Love and Anderson Varejao back healthy and they will know for a fact that they have the ability to get it done.I know how things work in Cleveland sports too well to count my chickens before they hatch, but this just has a different feeling to it.“There’s always next year” has never felt so true. read more

Hazard urges fans to be on their best behavior

first_imgAhead of Tuesday’s London derby, Eden Hazard has implored both Chelsea and Tottenham Hotspur fans to steer clear of any sort of abusive behavior.Both Chelsea and Tottenham supporters have been in the spotlight lately for alleged racist and anti-Semitic language, and Eden Hazard has pleaded with both sets of fans to respect each other ahead of Tuesday night’s Carabao Cup semi-final tie at Wembley.“Just watch the game and enjoy the game. For sure after the game one team will win and one team will lose. Try to be fair,” Hazard told Sky Sports.“I like all fans, Spurs also have good away fans. I think it is a good game to play and I hope both fans will enjoy the game.“Of course (I hope both fans respect each other). These kind of fans (who sing abusive chants) are not fans of football, for me.Premier LeaguePremier League Betting: Match-day 5 Stuart Heath – September 14, 2019 Going into the Premier League’s match-day five with a gap already beginning to form at the top of the league. We will take a…“They come to the stadium just to say something. I understand they want to win the game but they need to be fair. Just support their team and not the other one.“When we are players, we are examples. The fans are also examples. I want Chelsea fans to be the best in the world. I don’t want to see a bad image of the Chelsea fans, of course.“In football in general, not just Chelsea fans, in Italy, we saw a lot of things.“I want these things to disappear. It’s hard because football is a big world but if we are all together step-by-step, players, managers, journalists, then we can do something. I want people to remember the game.”last_img read more

Man Arrested By AST After Failure To Stop

first_imgUpon contact investigation revealed Corona was operating the vehicle with a revoked operator’s license and no motor vehicle insurance. Corona was issued traffic citations for driving revoked in a Double Fines Safety Corridor and driving without motor vehicle insurance in a Double Fines Safety Corridor. Facebook0TwitterEmailPrintFriendly分享The Soldotna AST K-9 Team, on August 7th, attempted to conduct a traffic stop on a red 1998 Pontiac Montana Transport van, at Mile 91 of the Sterling Highway in Homer, after observing the driver failing to wear a seatbelt. Corona was arrested for misdemeanor eluding and was transported and remanded to Wildwood Pretrial where he was released on his own recognizance.center_img The driver and sole occupant later identified as Luis R. Corona (58) YOA of Soldotna failed to pull over. The vehicle eventually came to a stop near the driveway of Backtrackers Trailer Park and Corona fled from the vehicle on foot. K-9 announcements were given and Corona voluntarily gave himself up and was taken into custody without incident.last_img read more

Here Are The Contenders For Best New Artist 60th GRAMMYs

first_img Nile RodgersPhoto: Paul Bergen/Redferns/Getty Images Best New Artist Contenders: 60th GRAMMY Awards here-are-contenders-best-new-artist-60th-grammys Who Are The Latest Performers? | 60th GRAMMYs Meet The GRAMMY Hall Of Fame Class Of 2018 Carrie Underwood and Keith Urban Uber Partners With Best New Artist Nominees Carrie Underwood and Keith Urban NETWORK ERRORCannot Contact ServerRELOAD YOUR SCREEN OR TRY SELECTING A DIFFERENT VIDEO Nov 28, 2017 – 5:30 am Best New Artist Nominees | 60th GRAMMY Awards RihannaPhoto: Steve Granitz/Getty Images See Full List Of 60th GRAMMYs 2018 Awards Winners KhalidPhoto: Justin Lloyd/Newspix/Getty Images Khalid Kendrick LamarPhoto: Lester Cohen/Getty Images News John Legend Lil Uzi VertWith a rapid-fire series of mixtapes starting in late 2015 and stemming across 2016, Lil Uzi Vert carved himself a noticeably standout niche into the exploding cloud rap genre. With a sound often meandering between rock and hip-hop stylings, Vert’s music has been sometimes called “emo rap,” though the 23-year old artist strives hard to avoid genre labels.Released in August, his debut album, Luv Is Rage 2, hit No. 1 on the Billboard 200.During his recent sit-down with Zane Lowe on Beats 1 Radio, Vert was quick to stir the pot when Lowe tried to nail down a name for his sound, summing himself up saying, “I think it’s [unidentifiable] … I just pulled up in a UFO, that means I’m an alien. [laughs] That’s all I can say.”Lil Uzi Vert is also nominated alongside breakout trap trio Migos for his feature verse on their summer smash hit “Bad And Boujee.”Julia MichaelsPrior to stepping into the solo spotlight with her breakout debut single “Issues,” Julia Michaels had already built an illustrious songwriting resume packed with writing credits for top-tier artists including Demi Lovato, Fifth Harmony, Gwen Stefani, Hailee Steinfeld, Linkin Park, and Justin Bieber.Speaking to the Recording Academy about “Issues,” Michaels revealed that the song was originally written over two years previously with the intent of giving away to a songwriting client, but she felt it too personal to give up, and sparked her decision to make the jump into becoming a performing artist. Luis FonsiPhoto: Victor Chavez/WireImage.com Who’s Performing At The 2018 GRAMMY After-Party? Chris Stapleton, Sting Added To 60th GRAMMYs Macklemore & Ryan Lewis, Mary Lambert, Madonna, and Queen Latifah perform at the 56th GRAMMY Awards Macklemore & Ryan Lewis, Mary Lambert, Madonna, and Queen Latifah perform at the 56th GRAMMY Awards 2018 GRAMMYs: 60 Nominee Facts Clive Davis and Pharrell WilliamsPhoto: Michael Tran/FilmMagic/Getty Images See Full List Of 60th GRAMMYs 2018 Awards Winners RihannaPhoto: Steve Granitz/Getty Images Chris Stapleton, Sting Added To 60th GRAMMYs Watch GRAMMY Country Performances On Apple Music “I just thought, ‘I can’t do that. I can’t give this song to somebody’,” Michaels explained.  “That was my very first feeling of wanting to sing my own words.”Michaels is nominated for two GRAMMY Awards this year, with “Issues” bringing the singer/songwriter an additional nod for Song Of The Year.SZASZA began stirring up underground buzz as early as 2012, with her self-released debut EP, See.SZA.Run, which caught the attention of independent hip-hop label Top Dawg Entertainment, which signed her in early 2013.After releasing a pair of acclaimed EPs over the next two years, Top Dawg kept a tight lid on any and all details about SZA’s eventual debut album, Ctrl, which was eventually released this past June. Though the album’s success — gold certification and a No. 3 peak position — has resulted in somewhat of a whirlwind for the singer/songwriter, it’s given her a new perspective on her fans. Class Of 2018 Special Merit Awards Recipients 60th GRAMMYs: Who Are The First Performers? (L-R) Jay Z, Rapsody, Lady Gaga, Alessia Cara, Childish Gambino, SZA, Taylor Swift, Luis Fonsi, Bruno Mars, Cardi BPhotos: WireImage.com Alessia Cara, Khalid, Lil Uzi Vert, Julia Michaels, and SZA are officially the 60th GRAMMY nominees for Best New ArtistBrian HaackGRAMMYs Nov 28, 2017 – 5:36 am The Best New Artist category for the 60th GRAMMY Awards is positively stacked with talented creators who have built names for themselves on their own terms. Soprano Isabel LeonardPhoto: Angela Weiss/AFP/Getty Images) Cardi BPhoto: Thaddaeus McAdams/WireImage.com Performers Added To 2018 Person Of The Year Show Who Is Presenting At The 60th GRAMMYs? Who’s Performing At The 2018 GRAMMY After-Party? Rihanna Among Performers Added To 60th GRAMMYs 60th GRAMMYs: Full Performer List Meet The GRAMMY Hall Of Fame Class Of 2018 Dr. DrePhoto: Jason LaVeris/FilmMagic NETWORK ERRORCannot Contact ServerRELOAD YOUR SCREEN OR TRY SELECTING A DIFFERENT VIDEO Oct 11, 2017 – 4:44 pm SZA’s “Drew Barrymore” Connection Kendrick LamarPhoto: Kevin Mazur/Getty Images ‘2018 GRAMMY Nominees’ Album: Buy Your Copy Watch GRAMMY Rap Performances On Apple Music Kelly ClarksonPhoto: Roy Rochlin/Getty Images 15 Records That Could Be Set | 60th GRAMMYs ‘2018 GRAMMY Nominees’ Album: Buy Your Copy Who Will Play With Lang Lang At GRAMMYs Salute? Cardi BPhoto: Thaddaeus McAdams/WireImage.com Whitney Houston, 29th GRAMMY Awards Meet The GRAMMY Hall Of Fame Class Of 2018 (L-R) Jay Z, Rapsody, Lady Gaga, Alessia Cara, Childish Gambino, SZA, Taylor Swift, Luis Fonsi, Bruno Mars, Cardi BPhotos: WireImage.com Nile RodgersPhoto: Paul Bergen/Redferns/Getty Images Who Are The Latest Performers? | 60th GRAMMYs Whitney Houston, 29th GRAMMY Awards SZA See Full List Of 60th GRAMMYs 2018 Awards Winners Dr. DrePhoto: Jason LaVeris/FilmMagic Miles DavisPhoto: Thierry Orban/Sygma/Getty Images Find Out Where 60 GRAMMY Nominees Were Born Email Kendrick LamarPhoto: Kevin Mazur/Getty Images 60th GRAMMYs: Who Are The First Performers? Who Will Play With Lang Lang At GRAMMYs Salute? Watch GRAMMY R&B Performances On Apple Music MusiCares Watch GRAMMY Rock Performances On Apple Music Alessia Cara Bruno MarsPhoto: Kevin Mazur/Getty Images John Legend Watch GRAMMY Rap Performances On Apple Music Tina TurnerPhoto: Bill Marino/Sygma Bruno Mars, Cardi B Added To 60th GRAMMYs Lineup Cardi BPhoto: Thaddaeus McAdams/WireImage.com Luis FonsiPhoto: Victor Chavez/WireImage.com Watch GRAMMY Jazz Performances On Apple Music Dave GrohlPhoto: John Shearer/WireImage.com Rihanna Among Performers Added To 60th GRAMMYs Luis FonsiPhoto: Victor Chavez/WireImage.com 15 Records That Could Be Set | 60th GRAMMYs Clive Davis Reflects On Pre-GRAMMY Gala 2018 GRAMMYs: 60 Nominee Facts Dave GrohlPhoto: John Shearer/WireImage.com Whitney Houston, 29th GRAMMY Awards Bruno MarsPhoto: Kevin Mazur/Getty Images Soprano Isabel LeonardPhoto: Angela Weiss/AFP/Getty Images) Chris Stapleton, Sting Added To 60th GRAMMYs Some are songwriters who broke into the business penning hits for big-name artists before transitioning into their own solo careers; others are independent phenoms who leveraged their social media followings and artist amplification platforms such as SoundCloud to build a grassroots critical mass that made it impossible for the industry to ignore them.All five will surely be names to watch in the coming years. Here’s a closer look at this year’s Best New Artist nominees:Alessia CaraAlessia Cara’s debut single, “Here,” became a sleeper hit in early 2015, and was dubbed by MTV as the “new song for everyone who secretly hates parties.”Her debut album arrived soon after, with the third radio single “Scars To Your Beautiful” becoming a chart hit late last year when it climbed to No. 8 on the Billboard Hot 100Leaving no doubt that the Canadian singer has officially arrived, in 2017 she was tapped for some impressive marquee collaborations on Zedd’s “Stay” and Logic’s “1-800-273-8255.” The former is nominated for Best Pop Duo/Group Performance, while the latter is up for Song Of The Year.KhalidSinger/songwriter Khalid’s explosive viral success with self-released tracks on SoundCloud saw the young artist tapped for numerous “artists you need to know” lists by publications such as Billboard and Rolling Stone just months after his high school graduation.His first official single, “Location,” released before the end of his senior year. The video collected more than 17 million plays on YouTube by the time his debut album, American Teen, dropped last March, and he promptly sold out every tour date of his 2017 summer tour.Khalid is also featured alongside Alessia Cara on Logic’s Song Of The Year and Best Music Video-nominated “1-800-273-8255.”The 19-year-old is nominated for a total of five GRAMMY Awards this year, with his Best R&B Song-nominated “Location” and Best Urban Contemporary Album-nominated American Teen rounding out his nods.Polls Who will GRAMMY voters choose for Best New Artist for the 60th GRAMMYs? Class Of 2018 Special Merit Awards Recipients Here Are The Contenders For Best New Artist | 60th GRAMMYs Bruno Mars, Cardi B Added To 60th GRAMMYs Lineupcenter_img Dave GrohlPhoto: John Shearer/WireImage.com These 15 Artists Are First-Time GRAMMY Nominees KhalidPhoto: Justin Lloyd/Newspix/Getty Images Lady GagaPhoto: Lester Cohen/WireImage.com Kelly ClarksonPhoto: Roy Rochlin/Getty Images Lil Uzi Vert Watch GRAMMY R&B Performances On Apple Music Kendrick LamarPhoto: Lester Cohen/Getty Images Miles DavisPhoto: Thierry Orban/Sygma/Getty Images (L-R) Nick Sanborn (Sylvan Esso), K.Flay, Cardi B, Kevin Hart, Logic, KeshaPhotos: Wireimage.com MusiCares These 15 Artists Are First-Time GRAMMY Nominees Who Is Presenting At The 60th GRAMMYs? The 60th GRAMMY Awards will take place at Madison Square Garden in New York on Jan. 28, 2018, airing live on CBS from 7:30–11 p.m. ET/4:30–8 p.m. PT.Read more Dr. DrePhoto: Jason LaVeris/FilmMagic MusiCares Watch GRAMMY Pop Performances On Apple Music Rihanna Among Performers Added To 60th GRAMMYs Class Of 2018 Special Merit Awards Recipients Clive Davis Reflects On Pre-GRAMMY Gala Watch GRAMMY Jazz Performances On Apple Music Performers Added To 2018 Person Of The Year Show Miley CyrusPhoto: Kevin Mazur/Getty Images Kendrick LamarPhoto: Kevin Mazur/Getty Images Cardi BPhoto: Thaddaeus McAdams/WireImage.com Miley CyrusPhoto: Kevin Mazur/Getty Images Performers Added To 2018 Person Of The Year Show Find Out Where 60 GRAMMY Nominees Were Born Bruno Mars, Cardi B Added To 60th GRAMMYs Lineup Facebook Watch GRAMMY Country Performances On Apple Music Choices RihannaPhoto: Steve Granitz/Getty Images 60th GRAMMYs: Full Performer List GRAMMY Performances Available Via Apple Music Miley CyrusPhoto: Kevin Mazur/Getty Images Nile RodgersPhoto: Paul Bergen/Redferns/Getty Images Julia Michaels KhalidPhoto: Justin Lloyd/Newspix/Getty Images Watch GRAMMY R&B Performances On Apple Music Find Out Where 60 GRAMMY Nominees Were Born Who Will Play With Lang Lang At GRAMMYs Salute? Carrie Underwood and Keith Urban Chris StapletonPhoto: Steve Granitz/Getty Images John Legend Lady GagaPhoto: Lester Cohen/WireImage.com Bruno MarsPhoto: Kevin Mazur/Getty Images Who Is Presenting At The 60th GRAMMYs? (L-R) Jay Z, Rapsody, Lady Gaga, Alessia Cara, Childish Gambino, SZA, Taylor Swift, Luis Fonsi, Bruno Mars, Cardi BPhotos: WireImage.com Who’s Performing At The 2018 GRAMMY After-Party? Watch GRAMMY Rap Performances On Apple Music (L-R) Nick Sanborn (Sylvan Esso), K.Flay, Cardi B, Kevin Hart, Logic, KeshaPhotos: Wireimage.com Tina TurnerPhoto: Bill Marino/Sygma Lady GagaPhoto: Lester Cohen/WireImage.com Uber Partners With Best New Artist Nominees 60th GRAMMYs: Who Are The First Performers? Tina TurnerPhoto: Bill Marino/Sygma Chris StapletonPhoto: Steve Granitz/Getty Images Twitter Cardi BPhoto: Thaddaeus McAdams/WireImage.com “Being noticed on a very different end of the spectrum is very intense, but it makes me feel like I have a responsibility because I feel like every person that I’m meeting at a meet-and-greet or at a show — or that’s listening to my album or that I’m seeing on the internet — I see that they’re genuine reflections of me,” SZA told GRAMMY.com.Along with her Best New Artist nod, SZA has also drawn a Best R&B Song nomination this year for “Supermodel.” Uber Partners With Best New Artist Nominees Watch GRAMMY Pop Performances On Apple Music More 60th GRAMMY Awards News Watch GRAMMY Jazz Performances On Apple Music NETWORK ERRORCannot Contact ServerRELOAD YOUR SCREEN OR TRY SELECTING A DIFFERENT VIDEO Jul 26, 2017 – 1:09 pm Julia Michaels On Writing “Issues” (L-R) Nick Sanborn (Sylvan Esso), K.Flay, Cardi B, Kevin Hart, Logic, KeshaPhotos: Wireimage.com GRAMMY Performances Available Via Apple Music Kendrick LamarPhoto: Lester Cohen/Getty Images These 15 Artists Are First-Time GRAMMY Nominees ‘2018 GRAMMY Nominees’ Album: Buy Your Copy Watch GRAMMY Rock Performances On Apple Music 15 Records That Could Be Set | 60th GRAMMYs Who Are The Latest Performers? | 60th GRAMMYs Cardi BPhoto: Thaddaeus McAdams/WireImage.com Clive Davis Reflects On Pre-GRAMMY Gala Watch GRAMMY Pop Performances On Apple Music 2018 GRAMMYs: 60 Nominee Facts 60th GRAMMYs: Full Performer List Macklemore & Ryan Lewis, Mary Lambert, Madonna, and Queen Latifah perform at the 56th GRAMMY Awards Prev Next Kelly ClarksonPhoto: Roy Rochlin/Getty Images Miles DavisPhoto: Thierry Orban/Sygma/Getty Images Watch GRAMMY Country Performances On Apple Music Watch GRAMMY Rock Performances On Apple Music Chris StapletonPhoto: Steve Granitz/Getty Images Soprano Isabel LeonardPhoto: Angela Weiss/AFP/Getty Images) GRAMMY Performances Available Via Apple Music Clive Davis and Pharrell WilliamsPhoto: Michael Tran/FilmMagic/Getty Images Clive Davis and Pharrell WilliamsPhoto: Michael Tran/FilmMagic/Getty Imageslast_img read more

Four Things You Should Know About SelfDefense Law In Texas

first_imgIn the last decade, a number of for-profit groups have popped up to provide legal support for those facing charges in self-defense cases.In 2009, a group of Houston attorneys founded Texas Law Shield, where for an annual fee of $131, a member gains access to a 24/7 legal hotline, experienced self-defense attorneys and discounts on firearms courses and classes. The company was so aggressive in its tactics to gain members that it faced a class action lawsuit.The National Rifle Association has a foot in the game as well, sponsoring an insurance service that seeks to protect litigants financially if they find themselves looking at civil liability in the aftermath of a shooting, warning potential customers not to “get caught in a legal nightmare.” Share DALYAH JONES / KUTA boy walks by a memorial for Devonte Ortiz, who was killed in the parking lot of the Pleasant Hill Apartments in Southeast Austin on Wednesday. The suspect in the case said he acted in self-defense.A 41-year-old Austin man has been charged with first-degree murder in the fatal shooting of a black teenager. Jason Roche allegedly shot Devonte Ortiz, 19, after an argument over fireworks in the early morning of July 4. According to an affidavit, Roche claimed the shooting was in self-defense, but witness testimony and cellphone video conflict with that account.The shooting has come under public scrutiny, drawing everything from comparisons to the shooting death of Trayvon Martin to a call for tighter gun laws. Roche’s fate will ultimately be determined by a lengthy court process, but there is one question that consistently arises when shootings like this occur: How exactly do self-defense laws work in Texas?Here are four things to consider:1)Texas has gradually broadened self-defense laws.In 1973, Texas imposed a “duty to retreat” law when it came to self-defense. Essentially, to justify deadly force, an individual had to show that a reasonable person could not have avoided the violent encounter by moving to a safe place and therefore had no other option but to defend him- or herself violently. This requirement was sometimes referred to under common law as a “retreat to the wall” requirement.But in 1995, Texas law loosened, adding a “castle doctrine,” which said that an individual didn’t need to run away if he or she was defending his or her own home or property. This law expanded in 2007, when the Texas Legislature changed the measure to say that individuals didn’t need to retreat at all, instead needing only to prove they had a legal right to be present during the act of defense. This policy is commonly referred to as a “Stand Your Ground” law.Right now, 27 states have codified “Stand Your Ground” laws, with another half dozen states following such laws in practice.Texas law also has a number of provisions about using force to stop various crimes in progress and even allows for the use of force during criminal mischief – but only at night.2)The burden is on the defendant to prove self-defense.A self-defense law isn’t a get-out-of-jail-free card. In fact, it’s a defensive argument that is typically brought up after an individual has been arrested, charged and indicted.“In most situations, the police will arrest and ask questions later,” says Millie Thompson, an Austin-based defense attorney.Thompson says that in most criminal proceedings, the burden of proof is on the prosecution, which has to provide evidence beyond a reasonable doubt that a defendant committed a crime. In the case of self-defense, however, the defendant has to provide the evidence. “When raising an affirmative defense, you have to come up with some proof – somewhere, somehow – that this defensive theory applies,” she says. “Then the state has to disprove it.”Of course, this all applies if a case goes to court, because …3)Sometimes self-defense cases never make it to trial.According to the FBI’s Uniform Crime Report, justified homicides between citizens are relatively rare, with 2016 marking just 331 killings.In 2015, Guns.com, a news website dedicated to firearms culture, found that out of 146 self-defense shootings nationwide, only 12 individuals faced charges. Its analysis found that Texas had the most shootings (45 incidents), but only two people were charged.There seems to be a level of regularity behind those numbers. In fact, a Dallas woman recently shot a carjacker who tried to steal her SUV with her children inside. Police have said charges won’t be filed in that case.Under state law, police and district attorneys have wide discretion when it comes to deciding what cases to pursue, and if the evidence early on shows a clear path to self-defense, a district attorney may simply drop the case altogether.“The DA would have an ethical duty not to charge if they believed that it was truly self-defense,” says Daniel Betts, an Austin-based defense attorney. “[It is] their duty as a prosecutor to uphold their oath to seek justice, not convictions.”4)There is a booming business around self-defense legal defense.last_img read more

Womens Basketball Excels in the Classroom

first_imgStory Links LOUISVILLE, Ky. – While the University of Louisville women’s basketball team has opened the season with an 11-0 record and moved up to No. 3 in the Associated Press poll, grade point averages from the 2018 UofL fall semester reflect that the Cardinals have excelled in the classroom, as well.The Cardinals achieved a collective 3.264 grade-point average for the 2018 fall semester, the fourth highest GPA in the Jeff Walz era. This marks the ninth straight semester that women’s basketball has earned better than a 3.0 cumulative GPA.In addition, 12 student-athletes earned a 3.0 or better GPA, while eight earned Red & Black Scholar Athlete status for a 3.25 or better cumulative GPA.Asia Durr, Lindsey Duvall, Dana Evans and Sam Fuehring were all named to the Dean’s List for Fall 2018, earning above a 3.5 GPA.Arica Carter, Durr and Fuehring are all on schedule to graduate in the spring. Carter is working toward her second degree after graduating with a B.S. in Health and Human Performance last December.The Cardinals return to action on Thursday, Dec. 20 when they travel to face Central Michigan.For the latest on Louisville women’s basketball, visit GoCards.com, follow the team’s Twitter account at @UofLWBB or on Facebook at facebook.com/UofLWBB.Print Friendly Versionlast_img read more

50 million year old sperm cells found in fossilized cocoon

first_img Researchers find fossilized ciliate in 200 million year old leech cocoon (Phys.org)—A small team of researchers with members from institutions in Sweden, Argentina and Italy, has discovered fossilized sperm cells embedded in the walls of an ancient cocoon. In their paper published in the journal Biology Letters, the group describes how they came across the sperm fossils while studying a 50 million year old cocoon found on Seymour Island in Antarctica. © 2015 Phys.org Explore further Diagram illustrating the inferred mode of fossilization of microorganisms in clitellate cocoons, exemplified by a common medicinal leech (reproductive stages modified from Sims). (a) Two leeches mate; (b) a cocoon is secreted from the clitellum; (c) eggs and sperm are released into the cocoon before the animal retracts and eventually deposits the sealed cocoon on a suitable substrate (d). Insets depict enlargements of the inner cocoon-wall surface showing how spermatozoa and microbes become encased in the solidifying inner cocoon wall. Credit: Biology Letters, DOI: 10.1098/rsbl.2015.0431 More information: Fossilized spermatozoa preserved in a 50-Myr-old annelid cocoon from Antarctica, Biology Letters, DOI: 10.1098/rsbl.2015.0431AbstractThe origin and evolution of clitellate annelids—earthworms, leeches and their relatives—is poorly understood, partly because body fossils of these delicate organisms are exceedingly rare. The distinctive egg cases (cocoons) of Clitellata, however, are relatively common in the fossil record, although their potential for phylogenetic studies has remained largely unexplored. Here, we report the remarkable discovery of fossilized spermatozoa preserved within the secreted wall layers of a 50-Myr-old clitellate cocoon from Antarctica, representing the oldest fossil animal sperm yet known. Sperm characters are highly informative for the classification of extant Annelida. The Antarctic fossil spermatozoa have several features that point to affinities with the peculiar, leech-like ‘crayfish worms’ (Branchiobdellida). We anticipate that systematic surveys of cocoon fossils coupled with advances in non-destructive analytical methods may open a new window into the evolution of minute, soft-bodied life forms that are otherwise only rarely observed in the fossil record.center_img Journal information: Biology Letters This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no part may be reproduced without the written permission. The content is provided for information purposes only. Citation: 50 million year old sperm cells found in fossilized cocoon (2015, July 15) retrieved 18 August 2019 from https://phys.org/news/2015-07-million-year-sperm-cells-fossilized.html It is very rare to find fossilized examples of sperm cells because they are soft-bodied—they have no bones. Prior examples have mostly been found in amber. The fossils found by the researchers in this new effort were discovered by accident—the researchers were merely studying the intricacies of a fossilized worm, or leech (of the class Clitellata) cocoon they had found on the island to learn more about the creature that left it behind. In making their cocoon, the ancient worm would have applied jelly-like material to the walls, which would remain in that state for just a couple of days—sperm would have been deposited inside as a means of fertilization, and in a few cases become embedded in the cocoon wall, where it then became fossilized after the walls hardened.The fossilized sperm cells are tiny of course, just 60 micrometers long and resemble those of modern crayfish worms, the team reports, which is odd, because modern crayfish worms live only in the northern hemisphere. They have elongated head areas, a central region that holds the nucleus and extremely long tails. Dating has placed the age of the cocoon and its contents at 50 million years, which means the discovery is the oldest sperm cells ever found, by a margin of 10 million years.After hearing reports of nematodes being trapped in some other ancient cocoons, the team was encouraged to look closer at the specimen they had found—they used an electron scanning microscope to examine the walls of the cocoon and found multiple sperm cells, though the team notes, the fossils are not actual cells—there is no organic material there—instead they are impressions left by the cells which long ago deteriorated. To gain a better perspective of their find, they created 3D models. They also note that it is likely other such specimens exist in already found cocoons but have not yet been discovered because researchers have not looked close enough.last_img read more

Poetry in clay

first_imgCeramic, unlike painting is poetic, while sculpture is more logical and scientific and as eminent artist Pablo Picasso said, sculpture is the art of the intelligence. Earth Echoes, a conglomerate of artistes, is organizing a four-day exhibition from January 6 to 9 at the Open Palm Court, India Habitat Center, Lodhi Road in the Capital where artistes will display creative works in clay. These artistes include Srirupa Sen, Sarika Malik, and Sneh Sharma. Arpita Bansal, Sandeep Marwah and Aruna Vasudev will be the Guests of Honour who will inaugurate the exhibition on January 6. Also Read – ‘Playing Jojo was emotionally exhausting’Sarika Malik says, “Getting into ceramics was an overwhelming feeling to find a medium which provides a three-dimensional canvas to my thoughts.” She has been in this profession for the last 8 years and when she looks back at her journey into world of clay, she feels overwhelmed. She has always been designing – from trousseau to calligraphy and lots more stuff like getting herself into ceramics which gives a three-dimensional touch to her thoughts. She puts her imagination to power into clay and produces tremendous art works. Also Read – Leslie doing new comedy special with NetflixHer current work includes The Ganesha and Serenity series. The Ganesha series is the expression of the eternal form of Ganesha and its essence, in a more abstract nature. The Serenity series is meditative and predominantly expresses her love for the abstract form and the balance and harmony that exists within it.It feels so fresh and pure when an experienced teacher adopts art as her child. Srirupa Sen is a teacher who has turned into innovative art. After teaching chemistry to University students for 25 years, she took voluntary retirement because of her love for art. After getting into ceramics, she got to know where she wanted to sink her hands, heart and soul. An artistic hobby turned into an obsession and this passion has not abated even after eight years. “The feel of moist clay whirling on the potter’s wheel and the vision of an indiscriminate lump of earth being transformed by my hands into an object of my imagination is a feeling which belies description”, says Srirupa Sen. Sneh Sharma from Delhi stepped into clay art work in 2009 at the Delhi Blue Pottery Studio. Clay is a mode of expression but for her it is like creating a piece of art by using different techniques. The love for Ceramics and sense of art grows bigger day by day, Sneh Sharmasays, adding, “I believe that every handmade work exudes spiritual beauty which significantly impacts the soul”.Where: Open Palm Court, India Habitat CenterWhen : January 6-9last_img read more