After topsy-turvy elims, PBA quarterfinals match ups are set

first_imgCarpio hits red carpet treatment for China Coast Guard PLAY LIST 02:14Carpio hits red carpet treatment for China Coast Guard02:56NCRPO pledges to donate P3.5 million to victims of Taal eruption00:56Heavy rain brings some relief in Australia02:37Calm moments allow Taal folks some respite03:23Negosyo sa Tagaytay City, bagsak sa pag-aalboroto ng Bulkang Taal01:13Christian Standhardinger wins PBA Best Player award The other quarterfinals pairings are No. 3 TNT against defending champion San Miguel and No. 4 Meralco versus Barangay Ginebra in a pair of best-of-three duels starting Monday at Smart Araneta Coliseum.“It’s not going to be easy for us,” said SMB center June Mar Fajardo on matching up with TNT and its hefty import Joshua Smith. “We all have to help each other.”The Hotshots beat the Beermen on Saturday night but still slipped to No. 7 after failing to win by at least 14 points.Magnolia head coach Chito Victolero, though, remained upbeat of his team’s chances despite being in a tough situation in needing to beat Alaska, which just got back Diamon Simpson as its import and has one of the league’s premier big men in Vic Manuel.“Against Alaska obviously, we’re the underdogs. We just have to prepare hard. I think it will be a very hard game for us. We will try to give our best effort and play our best game,” Victolero said.ADVERTISEMENT MOST READ Lights inside SMX hall flicker as Duterte rants vs Ayala, Pangilinan anew On Saturday, victories by TNT and Magnolia overset the quarterfinals match-ups.Rain or Shine, one of the biggest revelations this conference, emerged as the No. 1 team after finishing the eliminations with a 9-2 record.FEATURED STORIESSPORTSGinebra beats Meralco again to capture PBA Governors’ Cup titleSPORTSAfter winning title, time for LA Tenorio to give back to Batangas folkSPORTSTim Cone still willing to coach Gilas but admits decision won’t be ‘simple yes or no’The reward for the Elasto Painters, however, is a date with the eighth-seeded GlobalPort Batang Pier and their explosive point guard Stanley Pringle, who had a 50-point outing this conference.Fortunately for Rain or Shine and No. 2 Alaska, which faces No. 7 Magnolia, both will have a twice-to-beat advantage. A topsy-turvy elimination round in the 2018 PBA Commissioner’s Cup has paved the way for a potentially thrilling quarterfinals, which fires off on Monday.ADVERTISEMENT Nadine Lustre’s phone stolen in Brazil In fight vs corruption, Duterte now points to Ayala, MVP companies as ‘big fish’ Report: Disney dropping the ‘Fox’ from movie studio names Maybe next time LATEST STORIES ‘High crimes and misdemeanors’: Trump impeachment trial begins Don’t miss out on the latest news and information. Volcano watch: Island fissures steaming, lake water receding Palace OKs total deployment ban on Kuwait OFWs Trump assembles a made-for-TV impeachment defense team Putin’s, Xi’s ruler-for-life moves pose challenges to West Sports Related Videospowered by AdSparcRead Next View commentslast_img read more

Did Indians See Jurassic Beasts?

first_imgDid Indians have familiarity with Jurassic monsters, or were they good paleontologists, skilled at reconstructions?  In the “Random Samples” page of news tidbits in the journal Science March 30,1 the story is told and the interpretation given:Some fossils are rare, but this one recently unearthed in eastern Oregon may be positively mythic.  In life, the 2-meter-long Jurassic seagoing crocodile (above), discovered by members of the North American Research Group, sported scales, needlelike teeth, and a fishtail.  Some paleontologists, including Stanford University researcher Adrienne Mayor, think similar fossils may have inspired Native American representations of water monsters.  Mayor notes the croc’s “remarkable” resemblance, for example, to a 19th century Kiowa artist’s drawing (inset) of a legendary water serpent.No evidence was supplied whether Native Americans were even familiar with fossils, let alone whether they ever made reconstructions based on them.1Random Samples, “Oregon Sea Monster,” Science, Volume 315, Number 5820, Issue of 30 March 2007.Unless such fossils were articulated and completely exposed, it’s hard to imagine early hunter-gatherers reconstructing entire animals from fossils as well as this story claims.  Why is the more straightforward explanation, that some of them actually saw this beast and imitated it, not even considered?  The obvious reason is that there is no way in the evolutionary timetable humans and Jurassic crocs could have co-existed.    Not enough information is supplied in this short article to explain if the Kiowa drawing was an imitation of earlier legendary monsters that his ancestors might have seen.  It’s also not clear whether a 19th century Indian might have seen scientific reconstructions of prehistoric monsters that influenced his work.  Not too much should be inferred, therefore, from this brief article.  The biased interpretation of the scientist is the interesting thing to note: he immediately jumps to a conclusion based on his assumption that the two were millions of years apart.(Visited 6 times, 1 visits today)FacebookTwitterPinterestSave分享0last_img read more

The Downside of Low Gas Prices

first_imgWhither electric vehicles?In an interview about recent auto market trends, U.S. Secretary of Energy Ernest Moniz conceded that electric vehicle (EV) sales were well behind the Administration’s goal of putting a million plug-in cars on the road by last year. Moniz seemed unconcerned about the shift back to SUVs and instead emphasized the importance of a “long-term view.”How do slowing sales of EVs, due at least in part to cheap gasoline, affect emissions?It is instructive to compare the effect of mainstream market shifts to the sales of EVs such as the Nissan Leaf (a battery-only car) or Chevy Volt (a plug-in hybrid with a small gasoline engine to extend its range). The EV market got a boost in 2008, which saw the launch of the high-profile Tesla Roadster along with spiking oil prices.Bolstered by tax credits and other generous subsidies, plug-in car sales grew rapidly and there are now over two dozen models available that charge from the electric grid for some or all of their energy. EV sales reached just over 122,000 by 2014, but have since fallen in the face of lower fuel prices, dropping to 116,000 in 2015 even as overall auto sales hit a new high.EVs directly emit no COâ‚‚ when running on battery power alone. Accounting for power plant emissions but recognizing that most EV sales have occurred in California and other states with cleaner-than-average electric grids, the typical electric car emits only about one-fourth of the COâ‚‚ of a similarly sized gasoline car.Based on that assumption and sales data, I estimate that the new EVs sold in 2015 cut COâ‚‚ emissions by roughly 0.26 million metric tons per year.On the other hand, the market share of vehicles that EPA classifies as light trucks for regulatory purposes rose from 33 percent to 40 percent over the past six years. That seven-point shift from relatively efficient cars to less efficient light trucks implies a COâ‚‚ emissions increase of 1.76 million metric tons per year, more than six times the emissions reduction from EVs.In other words, waning interest in fuel economy across the mainstream market slows climate progress much more than lagging sales of electric cars. Retail gasoline prices are now as low as they were in the “roaring ‘90s.” The 1990s, that is, when the energy crisis of the 1970s had faded from American consumers’ memories, the economy was strong and the market share of sport utility vehicles (SUVs) had more than tripled over the decade.As in the 1990s, low-cost gasoline is changing consumers’ habits, encouraging them to drive more and purchase less fuel-efficient vehicles. What’s different now is that U.S. automakers face far more stringent fuel-economy standards. The rules, which require automakers to have a fleet-wide, on-road average of roughly 40 miles per gallon by 2025, are the country’s primary policy for reducing carbon dioxide (COâ‚‚) emissions from motor vehicles.However, fuel prices have plummeted since these rules were put in place. What does cheap gasoline mean for the country’s progress in reducing emissions?To answer this question, we need to look at the interplay between gas prices and consumer behavior. We also need to consider the impact that technology and policy can have – and cannot have – on reducing emissions from motor vehicles. RELATED ARTICLES Social challengeUnfortunately, efforts to promote more fuel-efficient vehicles across the entire market are not nearly as robust as the social marketing, to say nothing of monetary incentives, directed at the electric and other alternative fuel niches.A 2013 study published by the National Academy of Sciences (for which I was a committee member) concluded that even for several decades ahead, the most substantial and lowest-cost ways to cut automobile COâ‚‚ emissions will still be ongoing improvements of gasoline vehicles. The study also found that even with good progress in battery technology, it will not be feasible to electrify most SUVs and other light trucks, which emit a disproportionate amount of COâ‚‚. Trying to run larger vehicles from a battery results in a vicious cycle of heavier weight and higher costs that would render the resulting vehicle both impractical and exorbitantly expensive.Automakers are regulated by a combination of Corporate Average Fuel Economy (CAFE) standards and greenhouse gas (GHG) emissions standards, which, relative to the 2015 level, target a further 40 percent cut in the new fleet-average COâ‚‚ emissions rate of both cars and light trucks by 2025. A National Academy study published last year found that ample technology is available to meet the 2025 target.As these regulations come up for review next year, the greater challenge will be weak consumer interest in efficiency, which makes it more profitable for automakers to offer still higher horsepower, larger vehicles, and other features that trade off against fuel economy.The question, then, is whether ways can be found to bolster consumer interest in fuel economy for environmental rather than economic reasons, so that progress can be maintained even when fuel prices are low.Indeed, the misalignment between consumer interest and the need for ongoing efficiency gains may only grow in the years ahead. Periods of high oil prices are likely to be transient for the foreseeable future if not indefinitely. This situation will require new approaches by policymakers, automakers, and environmental advocates, as well as creative social science research.Successfully confronting the social challenge of encouraging consumers to prioritize fuel efficiency – across the broad market of gasoline-powered personal vehicles – will open the door to greater progress on the car part of the climate challenge than can be achieved through technology alone. Déjà vu all over againWhen pump prices are high, consumers are motivated to drive less and choose fuel-efficient vehicles. As prices moderate, there is a weaker financial motive to economize on gas, making emissions reduction more difficult. This puts a greater burden on policy to sustain progress in spite of consumer disinterest.Petroleum is the largest source of COâ‚‚ emissions in the United States and, after coal, the second largest globally. Petroleum use is driven by demand for motor fuels, of which cars and personal light trucks consume the largest share. Because a car’s COâ‚‚ emissions are directly linked to its fuel economy, any gain in fuel efficiency results in lower COâ‚‚.For example, an SUV that gets 20 mpg emits 5.3 metric tons of COâ‚‚ during a typical 12,000 miles per year of driving, while a 30 mpg sedan emits 3.6 tons to cover the same distance.For over a year now, the national average fuel price has been much lower than the roughly $3.50 per gallon average of the previous few years, let alone the brief spike to over $4.00 per gallon in summer 2008.The University of Michigan Energy Survey’s affordability index earlier this year found that consumers feel gasoline is twice as affordable as it was before oil prices began sliding in mid-2014.It’s no surprise, then, that new vehicle sales are at a record high while the sales mix has shifted away from compact segments and back to trucks, larger SUVs, and more luxurious cars.The amount of driving is up again as well. We’ve seen this situation before when the energy crisis of a generation ago gave way to a resumption of consumption after oil prices tumbled in 1986.U.S. average retail gas prices and new light duty vehicle fuel economy since 1970.The adjoining graph compares the average fuel economy of new cars and light trucks to the nominal (“dollars of the day”) and real (inflated to 2015 dollars) price of gasoline since 1970. As the graph shows, fuel economy ratchets up as fuel prices rise. Conversely, low and stable fuel prices can cause fuel economy to backslide, which occurred from the late 1980s until a decade ago.During the 1990s, overall vehicle efficiency eroded as consumer tastes and automaker sales strategies fostered a shift to light trucks (vans, SUVs, and pickups), which are regulated more leniently than the cars (sedans, coupes, and station wagons) they displaced.A similar shift is again under way now, reflecting the tension between consumer buying habits and the need to cut carbon. Technology and importance of scaleThe relation between technology and efficiency, meanwhile, is more subtle than it might seem to observers outside the industry.The graph seems to suggest that technological progress for better fuel efficiency happened in spurts triggered by periods of rising fuel price.In fact, as measured by engineering metrics, the rate of technology change has been remarkably steady throughout this whole time period from the 1970s to date, as documented in a paper I coauthored a decade ago and confirmed more recently by colleagues from MIT. That is to say, automakers are continually improving the engineering of vehicles whether or not the improvements are used to raise fuel economy.In other words, regardless of the fuel price situation, there is always a latent potential to improve efficiency as vehicles are routinely redesigned and new models are introduced. But the extent to which the potential is realized depends on the priority given to higher fuel economy relative to other features customers value and automakers can readily sell.This means that modest changes in how much consumers prioritize fuel efficiency can significantly affect COâ‚‚ emissions, for either better or worse. If millions of consumers choose a larger or smaller vehicle, or select a higher or lower horsepower engine, it will have a far greater impact than a small niche of eco-minded consumers who purchase battery-electric or hydrogen vehicles. Green Building in the Cheap Energy EraHow Low Oil Prices Can Be Good for the EnvironmentThe Effect of Low Oil Prices on Climate EmissionsWill Self-Driving Cars Save Energy?More Tips for Improving MileageHouses Versus CarsReduce the Need for DrivingDesigning for the FutureU.S. Wind Energy Prices Hit an All-Time LowThe End of Peak Oil?PV Systems Have Gotten Dirt CheapThe Big Allure of Cheap PV John DeCicco is a research professor at the University of Michigan. This post originally appeared at The Conversation.last_img read more

Twitter Isn’t Killing Blogs, It’s Making Them Better

first_img Joseph’s point is that Twitter’s 140-character limit is reducing our ability to do thoughtful long-form thinking. “There has been a marked shift from blogging to “micro”-blogging and I wonder what we’re sacrificing in the process,” he wrote. Blogging Reynolds Golf Academy to learn how to create a thriving blog. ). Twitter’s acceleration is obvious in the Webinar: Advanced Business Blogging Download the free webinar Topics: half of which are inactive and Twitter is not killing blogs, it’s making them better. below (blue is Google searches on “blogs”; red is Google searches on “Twitter.” First, let’s look at the numbers. Technorati’s most recent Bottom line? Yes, Twitter is growing, but it’s not going to kill blogs. Blogs are too important to businesses. , reported that the company has indexed 133 million blog records since 2002. Meanwhile, the . It helps them rank higher in search engines, drive more traffic to their site and, ultimately, generate more leads and sales. Learn how to build your business blog into an inbound marketing machine. Tweets don’t rank well in search engines that have figured out that blogging is a critical piece of Sure, it would be easier for these business to spew 140-character missives on Twitter, but they understand that Modative Originally published Jun 16, 2009 9:12:00 AM, updated October 20 2016 For readers and businesses, this change is a good thing. It means we’re getting fewer of the windy tirades that originally gave blogs a bad name, and more high-quality content that’s produced for a very specific reason — to provide useful information to customers. It also makes it easier for quality businesses to rise above their competition. , and thus don’t generate the leads and sales that blogs posts do. State of the Blogosphere But there’s something else happening. While many of the blogs without business models, published in the middle of the night by bloggers in pajamas, are slowing their pace of publishing, many smart businesses are starting blogs with very clear business goals. These are businesses like So Twitter is seeing explosive growth, maybe even catching up with and cutting into blogging’s dominance. Like Joseph, I see this anecdotally in the pace of posting on many of the blogs I read. People are balancing their blogging with Twitter. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Yesterday Joseph Jaffe, a marketer I look up to, proclaimed that blogging is dying. Twitter is killing it, he said. Joseph is a leader in the social media movement. He’s helped many well-know brands navigate the new landscape. But I think he’s wrong here. Google Trends graph inbound marketing 32 million Twitter accounts ( Cilk Arts Wall Street Journal reportslast_img read more

HubSpot TV – Enterprise 2.0 with Guest Andrew McAfee

first_img Doing It Right “ChrisHeuer and his wife Kristy, run the Social Media Club. They wanted tofind a way to save money on hotels in Paris. They found a house forrent, which cost something around 5,000 Euros, and they got severalsponsors, largely PayPal, to pick up most of the costs for the house,which they branded “the Social Media Club House.”” @ Intro in your tweet. mvolpe “CarnivalCruise Line is introducing a new social media policy in 2010 thatprohibits partners from using any Carnival trademark or intellectualproperty on social media websites including Facebook, Twitter, Linkedin – without prior written approval.” Download the free kit Special Guest: Marketing Takeaway: with Subscribe in iTunes: , @ “BluDot, a furniture maker based in Minneapolis, found out with its “RealGood Experiment,” which it developed with branding firm Mono. Theexperiment was equal parts marketing campaign for the chairs, whichretail for $129, and research into the recession-friendly phenomenon of”curb mining” — the practice of nabbing household items left on streetcorners.” NOTE FROM THE PRODUCERS:We are doing a special Holiday episode live today Wednesday, December 23rd at 4:00pm ET. Check out the show at www.hubspot.tv. New day and time for HubSpot TV next week: December 23rd, 4PM Closing Enterprise 2.0: New Collaborative Tools for Your Organization’s Toughest Challenges  Big brands turn to small blog houses for big results How to interact on Twitter: @ http://andrewmcafee.org A GPS Experiment Busts Street Thieves “All told, Blu Dot believes the experimentgenerated nearly 60 million Web impressions, including blogs andTwitter posts. Unique visitors to its site tripled in the first fewdays of the experiment.” Leverage Enterprise 2.0 thinking in your business. www.HubSpot.tv (Episode Length: 24 minutes, 41 seconds) Carnival Cruise Lines Releases a Restrictive New Social Media Policy for Travel Agents. amcafee Marketing Tip of the Week: Carnival Titanics Their Marketing “Whatwould happen if a furniture company left 24 designer chairs, manyequipped with GPS tracking technology, on the streets of New York?” 5 Business Benefits of Twitter’s New Feature ‘Contributors’ (Launching Soon!) http://itunes.hubspot.tv/ and @ Episode #71 – December 18, 2009 amcafee Andrew McAfee Marketing Takeaway: Marketing in a Downturn Strategy Kit Big Brands Playing Small Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack “Pepsi’sSuper Bowl streak is over after a 23-year run. Ads for the drinks won’tappear in next year’s Super Bowl on CBS. Instead, the company plans toshift ad dollars to a new marketing effort that’s mostly online.” “There was some concern it wouldn’tmake an impression beyond “design hipsters,” but Blu Dot found it wasgetting attention from the tech community, including Fast Company and asecurity blog.” “Twitterwill be releasing a new feature called “Contributors,” which allowsmultiple users to contribute to a single company Twitter account.(Woohoo!)” Twitter Encourages Contribution “What didPayPal get? Mentions on our blogs and Twitter accounts, but a privatedinner where they got to know us away from the hustle and bustle oftheir show floor exhibit.” karenrubin Small is the new big. Richer relationships with fewer people trumps interruption advertising to millions. You can’t control your brand, and doing so limits your exposure. for tips and tricks to generate more leads efficiently and inexpensively. Pepsi turns ad focus online Headlines Learn how to get the most out of a tight marketing budget. “ShipperFedEx also said Thursday it will not advertise again in the Super Bowldue to costs, the same reason the company gave for sitting it out lasttime around.” Make sure you have both individual and company Twitter accounts! Originally published Dec 23, 2009 3:00:00 PM, updated July 04 2013 Marketing Takeaway:last_img read more

How to Lose Money on Your Ecommerce Site This Holiday Season

first_img Originally published Dec 20, 2013 2:00:00 PM, updated February 01 2017 This post originally appeared on Inbound Ecommerce, a new section of Inbound Hub. Subscribe here to read more content like this from Inbound Ecommerce.With your marketing dollars driving traffic to your ecommerce site this holiday season, you may think you can sit back and watch all the new customers roll in.Early estimates suggest $82 billion will be spent this year for online purchases alone. With so much money funneling toward ecommerce, losing money seems impossible. If, however, you’re determined to experience a loss this season, here’s how to do it.Guaranteed Ways To Lose MoneyForget PersonalizationPour money into a website that doesn’t capture customer information through cookies or registration forms. If your only goal is to get customers to your site for the holiday season, there’s no reason to follow up with them anyway, right? Who cares about personalization when those customers will only see your site once?Everyone who’s going to buy is going to buy on their first visit, so there’s no need to make the experience grow more valuable over time.On With the SpamCreate broad, follow-up email messages to send to any customers who managed to leave their email addresses.Without capturing any information on your site, you won’t know what your customers purchased anyway, so how could you possibly segment the emails and send out targeted messages … right?More Customers, Less SatisfactionPut plenty of money into PPC ads but never mind about retargeted ads. If you’re only worried about getting people to your site the first time (and 73% of ecommerce conversions come from first-time visitors, so you can bet you’re not alone), a retargeted ad won’t be much help. Don’t Dare to Be DifferentFocus more on driving customers to your page than on providing your unique value proposition.There may be plenty of competitors out there selling the same thing you’re selling, but you don’t need to convince buyers that your company is better at service and quality, as long as you’ve got more visitors coming along later.Give It AwayPay no attention to the cost of your offers. By giving free shipping for every customer who makes a purchase, you’ll sell more than any of your competitors.Buyers are more likely to abandon a shopping cart if the price of shipping is too high, so you should simply eliminate shipping costs for customers altogether, regardless of how much you’ll pay in the end.Set Them FreeIf a potential customer abandons their shopping cart, just let them go. If they come back to you, it was meant to be. At least, that’s how over 80% of the top 1,000 companies feel. If this mentality is good enough for them, it’s good enough for you, too.Contact Forms Protect Your PrivacyDon’t worry about providing contact information on your website. If people want to get in touch with you, they can just fill out another contact form. After all, if they’re trying to get in touch with you, it probably means they have a complaint, and complaints often mean returns and refunds.With this plan in place, you’ll be well on your way to logging a 9% loss. Never mind the fact that 99% of first-time visitors don’t plan to buy anything anyway. Those who do make a purchase cost you so much money just getting them there that you have no way to recover the loss.The above was all written with tongue firmly in cheek — but that doesn’t mean it’s untrue. By focusing all your attention on traffic and first-time sales, you could actually lose money.Without customer retention, it’s easy to see how you could lose money this holiday season — even with $82 billion spent for online purchases. So what can you do to see revenue growth?Now Let’s Make MoneyThe key to turning a profit with your ecommerce site is customer retention. Getting that first sale is great, but you want to develop and foster a great customer relationship.As you can see from the chart below, repeat customers average higher orders and cost nothing for acquisition. You do, however, need to focus your attention on a few things to make sure those customers want to return for future purchases.Keep Your PromisesWhen convincing those buyers to make their purchases from your ecommerce site, you likely made plenty of promises. You better deliver a quality product as quickly as you can, without any hidden fees or tricks. Be Available Whether it’s by email, social media, instant chat, or phone, make yourself available to all customers. Your customer service at this time is more important than any of the tactics you used to get those customers to your site in the first place.Give Buyers a VoiceReach out after the sale to ask for reviews. Those reviews can help in more ways than one. You give your buyers a voice when you allow them to share their experiences on your site, which makes them feel important. They will appreciate that chance to tell others about their experience.You’ll also have that social proof that first-time visitors look for when visiting your site. As an added bonus, reviews and testimonials help your SEO by directing buyers to your site for information instead of a third-party site.Go After Abandoned CartsYou don’t have to be like 80% of the companies out there. If you send out those emails, 72% of those who return to make a purchase will do so within the first 12 hours. Within two weeks, 100% of those who return with the intention of making a purchase will do so. That means you still have time to recover those buyers before the big day.Be RelevantYour email campaigns should include only relevant material. Show your first-time customers that you’ll be responsible with the information they shared when making their purchase.Segmentation of your contact lists is the only way to make sure buyers are getting emails that appeal to them instead of broad topics that will be counted as spam.Show ThanksMost of all, thank your buyers for the sale. You may be surprised at how far genuine appreciation can go.Why is all this customer service so important? Because repeat customers are the only way you’ll make money off this holiday season. We all want to see big numbers for holiday spending this season, but if you’re not recovering your investment into customer acquisition, those numbers will mean nothing for your company’s success.What are your thoughts on these tips to capitalize this holiday season? Got any tips of your own? Share ’em in the comments below! Ecommerce Marketing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics:last_img read more

A Step-By-Step Guide to Creating Better Facebook Ads [Infographic]

first_imgDon’t think you have an audience on Facebook? Facebook has 1.3 billion users of pretty much every age, job title, hobby, and socioeconomic status. Most brands can develop an audience on Facebook — they just need to figure out who their audience is and how to reach them.And with the decline in organic reach, more and more companies are using Facebook advertising to do just that.Free Resource: How to Reach & Engage Your Audience on FacebookTo help marketers make the most of their Facebook ads, SurePayroll and Ghergich & Co. put together the following infographic. It’ll teach you how to:Target Facebook advertising and content to people who have visited your website, used your app, or signed up for an email list.Target similar or “Lookalike” audiences.Set up a campaign aimed at getting Likes on your Facebook Page.So keep on reading to get more information on attracting the Facebook Fans you never knew you had.737Save Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack 737Save Originally published Jul 7, 2014 2:00:00 PM, updated August 25 2017center_img Facebook Advertising Topics:last_img read more

8 Data-Driven Tips for Using Images in Blog Posts

first_img Originally published Oct 31, 2014 6:00:00 AM, updated October 08 2019 Images If you knew something as easy as adding images to your blog posts would increase your readers, subscribers, followers, and leads, wouldn’t you do it every single time?  According to Jeff Bullas, articles with images get 94% more total views than articles without images. Ninety-four percent! If I were to tell you that you could expand your reach by 94% by doing something fairly simple, I’m guessing you wouldn’t think twice.Of course, “simple” is relative. I don’t mean you should take five minutes to scope  out some stock photos   and then insert them randomly into your posts. To get more eyeballs on your blog, you’ll have to be more strategic than that — and this blog post will help you get started with that strategy.Follow the eight tips below  to learn data-driven tips that will help you squeeze the most value out of images in your blog posts.Download 6 Free Blog Post Templates Now8 Data-Driven Tips for Using Images in Blog Posts1) Use images of real people.In one of Jakob Nielsen’s usability studies, he discovered that pictures of people are one of the most engaging forms of web content.Nielsen’s data showed that users spent 10% more time looking at pictures of people on a page than they did reading the biographical content associated with the pictures. Even though the text content took up 316% more space, and was thus more quantitatively dominate, users preferred looking at the pictures.But Nielsen offers a critical disclaimer: Some types of pictures are completely ignored — typically the generic images that are purely decorative. To show this, he analyzed the image on the Yale School of Management website and discovered that the stock-style photo on the right side of the page received very few eye fixations:Describing it as “pure filler,” Nielsen advises using images that are relevant to the user experience. Images used in an article just for the sake of using an image can be unhelpful.But if the image has a purpose, like helping to explain a concept, emphasize a point, translate to an external page or email, or show personality, then it can only help you. For example, I use a headshot in my website because it’s a professional courtesy and an engagement marker.2) Combine photos and text to increase viewer retention and engagement.In a study conducted by Socialbakers, researchers discovered that images on Facebook constituted 93% of the most engaging posts, compared with status updates, links, and even video.Although this data is specific to Facebook, the principle holds true for blog content as well.The appeal of pictures is known as the “picture superiority effect.” According to the dual-coding theory, the human memory has two main forms of retention: verbal and imaginal (directly related to the word “image”). Images encode concepts onto our memory in a concrete way, rather than the abstract form of verbal concepts.This video from Digital Splash Media explains the picture superiority effect, making an overwhelming case for the importance of images.3) Optimize your images so they load quickly.Even though the days of dial-up sluggishness are behind us, we still crave quick load times. As you’re probably aware, quick load times are important for SEO — and the source of greatest lag are often clunky plugins and huge images.The optimal load time is still being debated. A study by Akamai says that two seconds is the “new threshold of acceptability for ecommerce web page response times.” According to their data, 47% of viewers want a two-second load time.In another study by the Nielsen Norman Group, users in a test were asked to look at a page with a large header image that took up 23% of the page. The picture below shows a gaze plot of a user looking at a landing page. The slider image (yellow) took eight seconds to load; as a result, the user spent a mere 1% of their time looking at the image.When the image loaded quickly, the user spent 20% of viewing time looking at the image.Surveys indicate that slow load times are one of the most-hated features of a website. Not only will you lose the value that the image could provide, but you’ll also plain old tick off users.A few seconds is all it takes for a user to lose interest and completely ignore the slow-loading image. You can’t control the user’s connection speed, but you can control the speed of your own website. Note: Hubspot recommends that photos should be smaller than 100KB in order to load quickly.4) Present information in visual formats, like infographics.Many studies have found that the human brain processes images much faster than text. This data coheres with the picture superiority effect, and its impact upon marketing is huge. Your readers will absorb your content far easier if you put it in picture form.According to Mike Parkinson, “the human brain deciphers image elements simultaneously, while language is decoded in a linear, sequential manner taking more time to process.” Showing is better than explaining in many cases.Let’s take a look at an example. Which of these is easier to understand?Most of you would say the leftmost depiction. It’s common to say, “I’m a visual learner,” as opposed to someone who learns better by reading or listening to information. The fact is, all of us our visual learners — our brains are wired that way.This data is one of the reasons why I’m a major proponent of using infographics as part of a comprehensive content marketing strategy. (Here are five free infographic templates in PowerPoint to get you started.)5) Use high quality images to establish credibility.In case you think that pictures are simply a way to increase engagement or interest, listen to this point: According to the Stanford Persuasive Technology Lab, overall visual design “was the number one criterion for discerning the credibility of the presented material.” There are a lot of factors involved in “visual design,” but good quality images need to be present.6) Use images to support persuasive copy and in calls-to-action.A study from the University of Minnesota School of Management and the 3M Corporation analyzed the effectiveness of presentations that contained visual elements and those that did not. The presentations containing visual elements were 43% more effective at converting users to agree with their point of view.Ecommerce is all about the art of persuasion. We as marketers are trying to compel people to take a viewpoint, click a button, or make a purchase. Let’s not forget that we can become far more persuasive simply by using images.7) Position your lead image to the right or left of the first paragraph in your post.According to Buffer, people are more likely to read an article that have an inline image to the right or left of the leading paragraph.The pattern looks like this:Why is it effective? First of all, people are visually attracted to images. An image positioned in this way will invite eye paths to the image and the nearby text. Secondly, people are more likely to read short lines of text than long ones. When compared with lines of text below the image, the lines beside the image seem short. This means that people will be more inclined to read them. As Buffer stated, “The fewer the characters, the easier the text is to comprehend and the less complex it seems.”8) Use one image per 350 words.How many images should you have in your posts? I would suggest you use as many images as you need to in order to communicate your concepts clearly and accurately. According to a study by Blog Pros, in 100 of the highest ranking blogs on the internet, there was at least one image for every 350 words.We live in the age of the visual. From flat screens to smartphones, images are everywhere. As Lori Kozlowski commented in Forbes, “It’s likely we’ll only see a deeper connection to video and to visuals on the Web in the next few years.” People are connecting with your content not only based on what it says with text, but what it says in images, too.How are you using images in your content? Share with us in the comments below!Image Credit: NNgroup.com, NNgroup.com, Socialbakers, NNgroup.com Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Just Finished Serial? Here Are 11 Podcasts Every Marketer Should Listen To

first_imgThe Internet is an extraordinarily personal medium. People own or use personal devices; rarely is it a shared experience.   Occasionally, something unique will come along to revolutionize the way we do things. I first heard of the Serial Podcast from my wife. On our drive from Denver to Dallas to celebrate Christmas, she asked if I’d like to listen to it. We streamed it through our iPad and listened to it together. We discussed each episode, we were both engaged. It was a radio show that we were enjoying together, that we were participating in, that made us think. Every time I drive through west Texas now and see a landmark or town, I’ll think about where I was in each episode as I drove by listening to it.While Serial is both intriguing and popular, it is not a pioneer, in fact many preceded it long ago. Radio shows such as Amos ‘n’ Andy, Lone Ranger and the Nightly News were broadcast long before many of us were born. Those were the grandparents of podcasts and their popularity will likely never be replicated in the modern world.What podcasts lack in popularity, they make up for in variety. Whether you want to be entertained, enlightened or educated there are multiple options to choose from. Below are 11 can’t-miss podcasts, that cover the realm of marketing and beyond.Marketing isn’t just a job, it’s a passion. We don’t wake up in the morning and think about how we have to go to work; we wake up in the middle of the night and think about how we should be working. In a field with so many driven people it’s no wonder that the tools and trends are ever changing. Keep your competitive edge by listening to any of the following podcasts …1) Duct Tape MarketingThis is the perfect podcast for a small business marketer. Large corporations have budgets and teams and resources that a small business owner or marketer can only imagine. This podcast is geared toward giving advice and tips to the small business marketer. There are hundreds of marketing podcasts available, but if you are like most companies and don’t have the resources you’d like, don’t give up, listen to Duct Tape Marketing.2) Social Pros Podcast: Real People Doing Real Work in Social MediaIf you are a digital marketer who does not use social media you might be in the wrong business. Social media is a broad topic that requires strategy, education and training, don’t pretend you know everything. I did that once and learned the hard way that I barely know anything. Thanks to Social Pros Podcast: Real People Doing Real Work in Social Media I get insights into other companies’ strategies and learn about platforms that I never would have imagined could be beneficial to a marketer. 3) Marketing Over CoffeeMarketing is near and dear to most of our hearts.  Rather than listening to the same songs you’ve heard over and over again on your way to or from work, why not keep up with the latest trends of marketing? This informative series comes out every Wednesday. The podcast covers both new and classic marketing. It’s geared toward every kind of marketer. The archives are extensive and well worth your time. Of course it’s healthy to have a few diversions. As fulfilling as marketing is, sometimes we all need to clear our head with something fun. The following three podcasts aren’t for everyone, but at least one of them are for most people. Whether you are looking to laugh, get an in depth and humorous view on sports or learn about music from the city synonymous with the word, the following three podcasts are great fun … 4) The Dan Patrick ShowDan Patrick has a dry sense of humor that’s not for everyone, but his sports knowledge is incredible and is second to none. He’s a big name and has the sway to invite big guests to his show.  If want to take your sports listening to a deeper level than last night’s scores, Dan Patrick is the quintessential choice.5) A Prairie Home CompanionThe News from Lake Wobegon is the monologue portion of Garrison Keillor’s weekly show.  His humor is as dry as they come and the wit is sensational.  Follow along closely though or you’ll miss that what’s being said is a joke. Garrison Keillor is a legend in his genre and certainly a podcast worth keeping up with.6) Music That MattersLong before the Seahawks were attempting to win back to back Super Bowls, or even before they were attempting to win back to back games, Seattle was known for its musical talent. Jimi Hendrix, Nirvana, Alice and Chains and Pearl Jam all got their start in the Emerald City. KEXP from Seattle produces a podcast that features known and soon to be known artists from the Pacific Northwest and beyond. Knowledge is power. There’s no more practical or efficient way of gaining power than sitting in traffic on the way home from work. Whether it’s keeping up with currrent trends for clients or keeping up with current events and new ideas the following three podcasts are must listens …7) The Week AheadThe Economist puts out a weekly podcast that projects the week ahead in the news. Rather than the traditional news programs that highlight what’s already happened, The Week Ahead discusses what might be in the news the next week. It broadcasts on Friday evenings. 8) This Week in GoogleA big part of marketing is keeping up with trends for your clients.  Outside of being an expert on the internet and social platforms, as my generation intuitively seems to be, I am clueless when it comes to technology. I correlate engineering with college algebra and can’t imagine devoting my education to that, but I’m impressed with people who can. Since Google is a company that I rely on daily and a technology driven company, I depend on their podcast to give me some insights into the tech world. It also covers things that are relevant to me such as, Google Ads, SEO and other Google related insights and offerings.9) NPR: TED Radio HourNPR is perhaps the most respected radio organization in the United States. Any podcast that they produce, which there are many, is worth listening to. TED Radio Hour spotlights an inspiring TED speaker as he or she explains a new innovation or a new way of thinking.TED Talks have quickly become an industry standard that are watched the world over, now you can listen at your convenience.10) New York Times Book ReviewAs marketers our world is oftentimes reading and writing, and all too often about a day later than we should be. When you do have a little spare-time to actually read something for yourself don’t waste your time with bad literature. The New York Times Book Review Podcast will enlighten you about what’s out there.  Authors and critics alike guest star on the program to inform and enlighten you.Last, sometimes you just need some good old fashioned fun. Say goodbye to the real world and find yourself enveloped in a plot so imaginative that Alice herself would find curious …11) The TruthFor nostalgia’s sake, let’s start with a blast from the past. The Truth is a retro version of radio dramas from the 1930s and 1940s but with superb production values and themes that align with today’s mature listener.  Listen UpSerial is, for now, the king of podcasts. Thanks to its popularity many will try to displace it. As listeners we’re lucky to live in a time with so much variety. While the romantic days of radio broadcasts might be long gone, the grandchildren are moving the tradition forward.These eleven podcasts represent just a handful of the thousands of podcasts available. Find your niche, find some time and tune in for an experience from the past.Looking for more business-related podcasts to listen to? Check out HubSpot’s new podcast called The Growth Show.   Originally published Feb 4, 2015 11:00:00 AM, updated February 01 2017 Topics: Podcast Suggestions Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more