Andy Murray corrects reporter’s ‘sexist’ question

first_imgView comments Sir Andrew Murray is NOT amused with your casual sexism! #wimbledon pic.twitter.com/a6pTpHCFSr— Jamie (@_JamieMac_) July 12, 2017 “Male player,” says Murray.“Yes, first male player, that’s for sure,” the reporter responds, though Murray is far from amused.FEATURED STORIESSPORTSSEA Games: Biñan football stadium stands out in preparedness, completionSPORTSPrivate companies step in to help SEA Games hostingSPORTSWin or don’t eat: the Philippines’ poverty-driven, world-beating pool stars Ethel Booba on hotel’s clarification that ‘kikiam’ is ‘chicken sausage’: ‘Kung di pa pansinin, baka isipin nila ok lang’ LATEST STORIES China furious as Trump signs bills in support of Hong Kong LeBron-invested pizza place becomes fastest growing chain in US Robredo: True leaders perform well despite having ‘uninspiring’ boss PLAY LIST 02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games Hotel says PH coach apologized for ‘kikiam for breakfast’ claim This is not Murray’s first time to interject a reporter for an oversight, and probably not his last either. In the 2016 Olympics, he corrected BBC reporter John Inverdale who congratulated him for being the first to win two gold medals in tennis.“Venus [Williams] and Serena [Williams] have won four each,” he said.My favorite genre is Murray doing this to reporters pic.twitter.com/CKs8HS0Fn7— Ashley (@ashcech) July 12, 2017While his chance of winning this year’s Wimbledon is gone, the Glasgow-born athlete is still ace in other aspects. Niña V. Guno/JBRELATED STORIES:Murray refuses to blame injury for Wimbledon heartbreakMurray at world number one — how Twitter reacted MOST READcenter_img Don’t miss out on the latest news and information. Lacson: SEA Games fund put in foundation like ‘Napoles case’ El Nido residents told to vacate beach homes Pagasa: Kammuri now a typhoon, may enter PAR by weekend Sports Related Videospowered by AdSparcRead Next Mom Judy Murray approves:That’s my boy. ❤️ https://t.co/ldZUQ2wbZj— judy murray (@JudyMurray) July 12, 2017Despite the lack of recognition of their achievements, American female tennis players outperform American men in world rankings. In general, women in professional sports still receive less media coverage than their male counterparts.ADVERTISEMENT Britain’s Andy Murray celebrates after winning a point against Argentina’s Juan Martin Del Potro during their tennis match at the Roland Garros 2017 French Open on June 3, 2017 in Paris. / AFP PHOTO / FRANCOIS XAVIER MARITWhen top-ranked Brit Andy Murray faced reporters after losing to American Sam Querrey in the Wimbledon quarterfinals, he still had his priorities straight.The reporter starts, “Sam is the first U.S. player to reach a major semi-final since 2009…”ADVERTISEMENT LOOK: Jane De Leon meets fellow ‘Darna’ Marian Rivera Another vape smoker nabbed in Lucenalast_img read more

CWG situation sad, want Games’ success as an Indian: Advani

first_imgNDA working chairman and senior BJP leader L K Advani on Sunday criticised the shortcomings in the Commonwealth Games preparations in the last few months but said as an Indian he wished that the event would be a success.”Even in the last session of Parliament I tried not to criticise the Commonwealth Games though some of my party colleagues spoke on it. As an Indian I would want that these Games are successful,” Advani said.”Although sadly today the situation is such that there are doubts about whether the Games will be held. If they are held then that itself will be considered a big achievement,” he added.Advani was speaking at a programme organised by the International Lions Club. Earlier, he had inaugurated a cartoon exhibition, named “Wealth Cartoons” by famous cartoonist Irfan. The senior BJP leader also referred to the pun in the name of the exhibition.Advani said “6-8 months” before any event of such magnitude reports in the media mostly refer to the positive points like the work completed and the how it would be an advantage to the sportspersons of the host country.”But here the only positive reports that one hears of are that some of the countries are finally coming (to participate). This is a very sad thing,” Advani said.BJP and NDA leaders had strongly criticised Organising Committee head and Congress MP Suresh Kalmadi, Sports Minister M S Gill and the Delhi Government for the shortcomings and corruption in the CWG 2010 projects.advertisementThe principal opposition even staged a walkout in the Lok Sabha when Gill said during his presentation on the CWG debate that any information needed can be sought through an RTI application.The recent collapse of a foot overbridge at Jawaharlal Nehru stadium and other negative reports about lack of cleanliness have also drawn criticism from the opposition.last_img read more

Foursquare’s $5.99 SXSW Booth

first_imgWalking by the Austin convention center, I saw a group of people huddled near one of the doors. As I got closer, I saw people were playing the game four square, then I got even closer and saw they were playing it with one of the founders of Foursquare, and check out our full SXSW content feed at . This game of four square had people lined up to play and everyone walking by was talking about it. This is the type of buzz companies invest a lot of money to achieve. The total investment for Foursquare? Around Topics: Originally published Mar 12, 2010 7:58:00 PM, updated October 20 2016 $5.99 for a box of sidewalk chalk At South By South West, some companies spend hundreds of thousands of dollars in marketing to reach attendees. , the hottest social network on the Web, spent $5.99.  Inbound Marketing Kit Being different wins in inbound marketing kit , whether it is online of off. People often ask how inbound marketing works offline; this is a perfect example. People walking by this game of four square who didn’t know about the application, are likely going to search for it on the Web. Dennis Crowley Inbound Marketing Takeaway Learn more about inbound marketing and how to combine blogging, SEO and social media for results. Inbound marketing isn’t about outspending the competition, it is about being more compelling than them. Getting executives and people who have authority interacting with potential customers can often create a winning combination.  HubSpot’s Virtual Booth Major brands like Pepsi, Microsoft and Chevy have lavish booths with chairs, flat screen TVs, and an army of staff members inside the Austin Convention Center. Foursquare has a CEO playing foursquare outside with potential users. inbound marketing Foursquare Download our Jeffrey L. Cohen . For more, check out this video of people playing four square outside of the convention center: Photo Credit: . . http://blog.hubspot.com/sxsw If you are attending SXSW, be sure to check-in to Foursquare Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

LinkedIn Launches “LinkedIn Today” – Tips Marketers Need to Know

first_img Originally published Mar 10, 2011 2:40:00 PM, updated October 20 2016 LinkedIn Today You should have LinkedIn share buttons on all your content.  Recently, LinkedIn launched a new sharing button that tracks the number of shares much like the buttons from Twitter and Facebook.  (There’s one on this article, give it a quick click!)  Very soon after this new button launched, we added it as an option to the blogs of all 4,000 HubSpot customers – no software to install, it just shows up.  ( Topics: What do you think about LinkedIn today?  What other tips would you have for marketers?  Leave a comment and let’s discuss. .  Other ways include making regular status updates, and answering questions posted on LinkedIn Answers. (Check out the news article featured in the video, look familiar?)  Now that your news and blog posts can spread more virally on LinkedIn, there is even more reason to be active in this business community.  If you have more friends and build better relationships with them on LinkedIn, then it is more likely your content will get more shares and be featured on LinkedIn today.  One way to be active is to join groups and post messages there, like our Today LinkedIn launched a new news aggregation and curation service called What does the launch of LinkedIn Today mean for marketers? Inbound Marketers LinkedIn Groupcenter_img You should be publishing not advertising. .  Here is a short video from the company explaining what it is.   You should be active on LinkedIn. Many other websites automatically curate news based on what your friends have liked, shared or voted such as Reddit, Digg, Facebook and tons more.  So the story here is not the technology, but the fact that this type of service is now available on LinkedIn, making it extremely relevant for B2B marketers. LinkedIn Marketing  LinkedIn today is yet another service that gives inbound marketers an advantage.  Rather than buying ads people ignore, you want to be the content that is showing up on the homepage and being promoted by LinkedIn members.  The best way to do this is to start a blog and be your own publisher.  In fact, I’m hoping that this article gets featured on LinkedIn today because all of you share it on LinkedIn. ).  If you are not using HubSpot for marketing, you’ll have to figure out how to add the new button to your blog, maybe contact a web developer, etc.  Either way, you need to do it!  Having these buttons on your content makes it much more likely your website visitors will share the content with their networks and your company will get more attention on LinkedIn. Note to customers: There is a checkbox in blog options to turn it on or off, very easy – if you have any trouble, just call support at 888-HubSpot LinkedIn is a huge social network, has a strong following and usage among b2b companies and is the largest business / career focused community in the world.  If you sell to other businesses, or even to individual business people, you need to know what you should do to get the most out of LinkedIn Today.  Here are some of the key tips for marketers: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

How to Painlessly Transition Your Company to Inbound Marketing

first_img Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Switching to Inbound Marketing We talk to people all the time that are totally sold on the inbound marketing methodology, but there’s just one thing standing in their way from becoming a full-fledged inbound marketer … they can’t convince their boss they can switch to inbound marketing without experiencing a painful blow to their current marketing.It makes sense — change is hard, and honestly, nobody is going to let you waltz in and, with the snap of your fingers, totally change the way your business and marketing department functions. If someone came up to you and said that the proper way to cut paper is by grinding your teeth on it because it results in higher levels of efficiency than traditional scissors, would you make the swap? Of course not. Even if it was true. (Note: it’s not.)That means if you’re really interested in transitioning your company to inbound marketing, it’s time get a little sneaky. It’s time to integrate your inbound marketing campaigns with your company’s more traditional marketing campaigns. Over time, you can not only prove the value of inbound marketing as your campaigns start to generate staggering ROI — numbers tend to do the convincing for you — but you’ll already have that gradual transition towards more inbound-friendly methods underway! So let’s start that transition to inbound marketing together, right now, step-by-step … here’s what to do.Merge Inbound Tactics with Outbound CampaignsMany marketers have already started fusing online and offline marketing techniques. According to Marketing Charts, 90% of marketers believe using online data to optimize the offline experience is important. Furthermore, 73% of company marketers say they will be using a cross-channel marketing strategy over the next few years.Clearly a large population of marketers are comfortable with weaving online marketing tactics with their traditional campaigns. So let’s start there. Kindly request to make inbound tactics a part of the outbound promotion. Here’s a few examples.Connect Your Commercials with a Social Media CampaignIf you work for an organization that uses commercials to advertise their business, ask if you can get social media in on the action just a little bit. Perhaps something small, like a hashtag? Just look at this screenshot from an Audi commercial, for example.This inclusion enables you to unify your online messaging with your advertising campaign, and gives you the opportunity to go to town with social content revolving around the hashtag. Use it in quotes, to start Twitter chats, when citing stats … anything that can help unify the messaging from your commercial and the content you’re publishing to social media.Attach a Landing Page to Your Print Advertisements and Direct MailYour print advertisements may get you noticed, it’s the call-to-action part that’s difficult. In other words, is there any way to get someone to actually take action when they’re inspired by your print ads? Well, when your team sits down to put together their next print ad, ask them for a little space for some copy that points readers to an online destination. This could be through a QR code like Gucci did below, or by simply including a URL.This allows you to create a customized landing page just for this advertisement — you know, something a little more personalized to the reader and the ad you created than just your homepage.Simulataneously Run Inbound Campaigns Alongside More Traditional CampaignsNow that you’ve started to integrate digital and print campaigns, ask if you can run a few additional “inboundy” campaigns of your own. Make this easier by promising you’ll still complete your routine tasks — these additional campaigns will be tests you’re running in addition to those. While this will require more of your time for a bit, it won’t require more of your budget, making it easier to sell your boss and colleagues on the subject. Here are some quick campaigns you can run to include in your ultimate portfolio for convincing your team.Repurpose Existing Content to Create Some Lead Generation OffersIf you’ve been in business for a while — even just a year or two — you’ve likely accumulated a bunch of content and expertise without even knowing it. And if you want to do a test drive of an inbound marketing campaign, you’re going to need that content and expertise. Gather your current sales and marketing collateral — case studies, testimonials, brochures, whatever you got — and start reworking it to spin it into offer content that you can put behind a form, and/or share across social media channels.Set Up CTAs and Landing PagesSee if your boss would be alright with you making some website tweaks. You’re not going to redesign the skin or anything, but you could improve upon what’s already there … and make some key new additions.First, create a call-to-action that lives right on the homepage. It’s easy, you can even make them in PowerPoint! That CTA should lead to a new landing page that houses one of those awesome new lead generation offers you just created. Make sure you consider what type of offer visitors to your home page might be interested in — if the bulk of your traffic is coming in on branded keywords, for example, something a little further down your sales funnel, like a case study or product-focused whitepaper, might be most appropriate. When your sales team starts to see people “raising their hand” to talk about purchasing your product or service, you can bet they’ll want to try more of that inbound marketing stuff.Create Visual Social Media ContentPut on your creative hat and think of a cool new idea for increasing engagement on your social media channels. Can you create a series of memes around a common industry fad? Can you create a few visual representations of important stats and data in your field? You don’t need Photoshop to do this, either. Just head over to memegenerator.net or use PowerPoint to whip up some visuals that can be easily shared, helping you generate more fans and followers and increase your overall social reach.Create and Share Your Blog Content StrategicallyStart writing posts on your company blog — and if you don’t have one, set one up! But be strategic. You can’t just write a post and hope the world stumbles upon it. Instead, start sharing that post with advocates of your brand or others who would find it valuable. And yes, that includes your social media fans and followers. You also need to make sure search engines can find it by writing about topics germane to your company and industry. It would also help to start writing guest blog posts for other related sites so you can get some of those coveted inbound links that help your site rise in the search engine rankings!Collect and Compare MetricsNow that you’ve got some campaigns up and running, you can start collecting metrics that speak to their effectiveness. Collect every metric humanly possible. Generate reports that show you the number of times your hashtags were mentioned on Twitter. Look at your website analytics to see how many users were sent to your customized landing pages or landed on your website because of your blog posts. See which keywords drove the most traffic to your website. You know, see what didn’t work, what did work, and what really, really worked. These metrics will show impact you can tie directly to business goals like generating revenue and closing new business.Then it’s time to organize all your results into a clear, succinct, and educational presentation so you can prove the ROI of inbound marketing to your team. And when you use data based off of recent campaigns — data that you can tie directly to leads and customers generated — you don’t have that difficult of a case to make!What tactics have you used to convince your boss and colleagues to invest in inbound marketing?Image Credit: IT Tech News Originally published Oct 8, 2012 9:00:00 AM, updated July 28 2017last_img read more

10 Genius Ideas That Changed Marketing Forever

first_img Originally published Oct 9, 2012 9:00:00 AM, updated October 20 2016 Marketing Trends This is an excerpt from our new ebook, 100 Ideas That Changed Marketing. Download your free copy if you want to see the other 90 ideas that have changed our industry forever!At the beginning of this year, we set out to create an infographic that gave a rundown of the history of marketing. And as we looked back, we found that one idea from all the way back in the 1400s — the invention of the printing press that made mass media possible — totally and completely changed the entire trajectory of our industry. Heck, you could argue it made our industry possible!That made us think of all of the other advancements that have rocked the marketing world. Because we kind of have a thing for shaking things up 🙂 So, we compiled this ebook, 100 Ideas That Changed Marketing, and we wanted to share 10 of the highlights from it right here. Take a look, get inspired, and let us know if we should add a one-hundred and one’th (one’th? That’s not right, right?) idea!10 of the 100 Ideas That Changed Marketing Forever1) AgileIf you’re agile, you can easily and gracefully move at a rapid pace. In 2001, through the Agile Manifesto, the idea of agile was introduced to software development, and it defines aniterative approach that promotes flexibility and customer collaboration. “In many ways, marketing used to be a lot like software development,” wrote marketing technologist Scott Brinker. “Yearly plans of a few major initiatives would lumber forward with rigid hand-offs between the different stakeholders — researchers, strategists, creatives, media buyers, etc. The end-to-end process was time consuming and difficult to alter midstream.”By implementing an agile approach, marketers should be able to make iterations faster and respond to change rather than simply follow established processes. Today, with the proliferation of new technologies, the ability to adapt to the rapidly changing marketing landscape is becoming increasingly important and necessary for business success. As Michelle Accardi-Petersen wrote in her 2011 book Agile Marketing, “the old integrated marketing methods don’t work … that is, unless you have an agile process that allows you to move much faster and to adapt to these marketing pressures on the fly where necessary.”2) BloggingAs inbound marketers, I think we’re all familiar with this … but when’s the last time you took a step back and realized, “Wow, blogging is one of the strongest marketing tools in my kit.” The times they are a-changin’ eh?Short for web log, a blog is a term used to describe a series of online articles displayed in chronological order that generally encourage comments from digital readers. Blogs are usually maintained by an individual or group of people and will traditionally include regular entries of commentary, descriptions of events, or other material, such as photos and videos. A blog is a long-term marketing asset that brings traffic and leads to your business. It introduces you as a thought leader in your space and allows you to earn people’s trust.Nearly 40% of U.S. companies use blogs for marketing purposes. “This platform, if done properly, can generate tremendous traffic, leads and sales for your business that youotherwise would not have had,” wrote Marcus Sheridan, Partner at River Pools and Spas and Founder of The Sales Lion. First, business blogging helps you in respect to search engine optimization (SEO). The more blog posts you publish, the more indexed pages you create for search engines to display in their results. Second, your blog is an asset that introduces you as a thought leader — it will help you earn people’s trust and stay top of mind for many in yourcommunity. Finally, a blog gives you real estate to place calls-to-action in order to generate leads.The thing about blogging is that anybody can do it, but remarkably, not everybody does. This gap represents a huge opportunity for serious marketers to differentiate themselves — with their bosses, and their leads and customers.3) Citizen JournalismThe new media landscape has reshaped the ways in which audiences access information. A Pew Research Center report showed that some 46% of Americans visit from four to six media platforms on a typical day, and only 7% have a single favorite one. For their daily information, online readers consult various sources, including newspaper sites, email, and social media. Additionally, social networking sites like Facebook and Twitter have fostered recommendation systems that increasingly shift the power of information distribution in the hands of non-journalists. In these environments, one’s community can make editorial decisions by endorsing stories.Marketers need to recognize the participation of citizens in the process of newsgathering and always provide credible sources and references when sharing public information. Don’t underestimate the investigative spirit of today’s consumers and people’s ability to get to the truth through in-depth online research. Businesses need to be more alert than ever to theway they present information and facts because inaccuracies can easily be exposed.4) CopyrightCopyright is a legal concept that protects the work of an individual from being used withouttheir consent. It gives the creator of an original work exclusive rights, including the right to receive credit for their work and the right to choose who can use and remix their work.With the rapid development of technological advances, it has become easier for people to create digital mashups of existing works, which has led to copywright wars and lawsuits.American academic and political activist Lawrence Lessig argues that we now live in a Remix Culture which encourages people to engage in collaborative creation and stimulate their creativity in new ways. “It is time we stop wasting the resources of our federal courts, our police, and our universities to punish behavior that we need not punish,” he wrote in Remix: Making Art and Commerce Thrive in the Hybrid Economy.Now that the role of a marketer is so intertwined with the role of a publisher, it’s not difficult to imagine the different ways in which copyright affects the marketing professional. Not only is pirating content just poor internet etiquette, but it also results in duplicate content that hurts both websites on which the content is featured in the search engine results pages. In fact, one of Google’s 2012 algorithm updates will be using the number of valid copyright removal notices as a signal for which websites should be displayed in the SERPs. To stay away from such punishments as a marketer, you need to ensure you are not stealing people’s content. Make sure you aregiving your sources credit in all of your content, including blog posts, webinars, ebooks, and even social media.5) GamificationGamification describes the adoption of game design elements and game thinking by nongamecontexts. It’s applied to make less interactive situations more engaging to users. Some forms of gamification in marketing include awarding badges or providing incentives for participation in specific activities.For instance, at HubSpot we often give away prizes to random attendees of our marketing webinars or people who share our content with their networks. “Games and research into human psychology have taught us that people are happier when they earn something, rather than when it is given to them,” wrote Darren Steele, the strategic director of Mindspace, and co-author of the gamification book, I’ll Eat this Cricket for a Cricket Badge.6) Inbound MarketingInbound marketing is marketing that’s useful. It means acquiring customers by attracting and nurturing prospects with exceptional content, data and customer service — not interrupting them with annoying, useless messages. It means pulling prospects in with a magnet, not beating them over the head with a sledgehammer.“Consumers have learned how to ignore TV commercials with Tivo, radio commercials with Satellite radio, email marketing with filters, etc.” wrote in our LinkedIn discussion web presence strategist Linda Lovero-Waterhouse. “Now our goal is to give consumers the information they want *when* they want it. What a concept!”Inbound marketing tactics tend to be cheaper than traditional marketing tactics, too. Companies that focus on inbound tactics have a 62% lower cost-per-lead than companies that focus on outbound tactics.There are three key stages to inbound marketing: get found, convert, and analyze. Eventually, inbound marketing boils down to, as web marketing professional Jonathan Mallia noted, “knowing your customers’ needs and feeding them with the right content that ultimately links to the product you wish to market and finally sell. If this is cleverly executed in a strategic manner, you will realize that you have only spent a small fraction of your advertising budget to convert a good number of good quality, sales-ready leads. Why? Because Marketing = Educating.”7) Social NetworksWith the invention of the World Wide Web in 1990, the internet opened up multi-directional communication channels and embraced collaboration. Its digital format removed the physical limitations and expensive cost of producing and distributing information. Forums and chat rooms started to populate the digital landscape, often used to share news. Internet Relay Chat (IRC), for instance, was introduced to the general public in 1991, when the platform offered real-time coverage of the First Gulf War.In the early 2000s, people joined the new participatory media culture by creating and disseminating content through their personal computers, smart phones and digital cameras. Online users started blogging, video broadcasting, and using social media. Social networking site Facebook, which was founded in 2002, now has more than 900 million active users. Then of course there are the other popular social networks like Twitter, LinkedIn, Pinterest, Google+ and YouTube.“Social marketing changed marketing forever,” wrote Jose Antonio Sanchez, Communications Specialist at Uberflip, in our LinkedIn discussion. “Marketers have realized that they need to have valuable two-way conversations with their audience before getting it to ‘buy’ their product. Consumers can be convinced but not persuaded anymore.”8) Social ProofSocial proof, also referred to as “informational social influence,” is the concept that people willconform to the actions of others under the assumption that those actions are reflective of thecorrect behavior. In other words, it’s the mentality that, if other people are doing it, and I trustthose people, that’s validation that I should also be doing it. This third-party validation can be avery powerful motivator for your site visitors’ and prospects’ actions.One traditional example of social proof is when TV shows play canned laughter or recorded applause to elevate the perception of funny or applaudable situations. So while the concept of social proof may be nothing new, the rise of the internet and social media adoption have certainly made social proof a lot easier to leverage and exploit, especially in a marketing context. Building and providing better visibility for your business’ social proof can be a powerful addition to your marketing strategy.The forms of social proof in marketing can vary from social media praises and social advertising to case studies, testimonials and user reviews.9) ViralityViral marketing is word-of-mouth marketing that is carried out voluntarily by a company’s advocates. “Viral marketing,” wrote Seth Godin in 2008, “is an idea that spreads — and an idea that while it is spreading actually helps market your business or cause.”Godin goes on to describe two types of viral marketing: one in which the message that spreads is the product itself, and another in which the message isn’t related to the product. YouTube as a platform would be an example of the first one, and a video on YouTube would be an example of the second.Email has facilitated the spread of the second type of viral marketing. Tools such as “send this page, article or website to a friend” encourage people to refer or recommend your newsletter, company, product, service or specific offers to other people. In order to leverage viral marketing, you need to have a strong community that will start the process of spreading your message. You can build your community even before you have a product. Letting users into the process early helps provide a sense of ownership while it gives a company valuable feedback needed to make the product better.“Being viral isn’t the hard part,” observes Godin. “The hard part is making that viral elementactually produce something of value, not just entertainment for the client or your boss.”10) Web 2.0When the Web first became available to users, it was primarily about retrieving information. As it evolved in the 2000s, it became known as Web 2.0 — a platform associated not only with consumption of information, but also with collaboration and participation. It is characterized by applications like blogging, search engine optimization, and social media. The term is associated with Tim O’Reilly because of the O’Reilly Media Web 2.0 conference in 2004.O’Reilly explained that Web 2.0 is based on the principle that online databases improve as people use them. “It’s about how businesses work differently in the age of the network,” he said. Businesses have to figure out how to create more value for their customers than for themselves. Ultimately, customers and businesses are capable of building value together. Think about how you can build a platform online that enables the community to bring value to your business for you.What other brilliant ideas do you think changed the marketing landscape forever?Image credit: d4u.hu Topics: Don’t forget to share this post! 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What’s the Deal With This Whole ‘Context Marketing’ Thing?

first_imgSeveral years ago (in internet years, anyway) it became clear to some marketers that one of the best ways to capture market share was through creating amazing content. Whether through blog posts, ebooks, social media, cartoons, videos, whatever — helpful, educational, and interesting content was the name of the marketing game.Today, I think it’s fair to say that not just some, but most marketers are on board with this whole “content-is-important-for-marketing” thing. Our 2012 State of Inbound Marketing Report, for example, showed that the average budget spent on company blogs and social media increased from 9% in 2009, to 21% in 2012. Furthermore, over 81% of marketers in the survey named their company blog as “useful” or better to their business. And LinkedIn, YouTube, Facebook, and Twitter were considered “useful” or better by over 60%. Cool, so it seems like a good chunk of us are on board and rocking it with content. So …… What next? For a while now, the industry has been leading up to the next phase of marketing that is finally here in full swing — context marketing. Whether you know what that means or not (no worries, we’re about to tell you), I think you’ll find that it’s something you’ve either dabbled in, or wanted to dabble in, for some time. But now, there’s actually plenty of technology available to do more than just dabble in it! So this post is going to introduce you to the concept of context marketing, and show you just how powerful it can be if you incorporate it into your marketing strategy.What Is Context Marketing?Context marketing is using context in your marketing.:-)Okay, I’m being a little silly with that definition, but that is what it is. Actually, my favorite definition of context marketing is delivering the right content, to the right people, at the right time. Let me explain what I mean by context a little more, though.Context marketing is like a spelling bee …When you have context around something, you have a larger, more telling picture — you know, those little details that help lend more clarity to things that would otherwise be pretty general, unspecific, and, well, uninteresting. Let’s use a spelling bee as an analogy here. If a judge asks a kid to spell the word “pour,” he might want to ask a host of questions to get more context before answering. What’s the part of speech? What’s the definition? Can you use it in a sentence, please? Answers to those questions all provide context that helps paint a clearer picture of the word he’s trying to spell.And it’s important context, too! Why? Because the word “pour” is different than the word “pore” — or “poor.” Without getting more context around what the judge is asking, how could that kid possibly provide an accurate answer? Getting more context around that word would be pretty useful to helping our kid become a spelling bee champ! And the same goes for your marketing. Do you want to be a marketing champ like our spelling bee friend? Or a marketing chump who sends emails about pore cleansing strips or poor lost puppies instead of new water faucets that pour ionized water?Context Marketing Champ, or Chump?The marketing champs in every industry are the ones who are leveraging context about their audience, leads, and customers in their marketing. For example, a marketer using context would know more about a lead than whether she’s B2B or B2C, and her first name. They might also know what industry she works in, what kind of content she likes best, through what channel she prefers to consume content, whether she’s currently using another solution to meet her needs, and whether her company has budget at this time of year.As a marketer, if you were asked to “market” to someone, and all you were given was a first name and that she works for a B2B company, wouldn’t your first question be … what else do we know about her? Probably, if you want to do your job way better. That’s the idea behind context marketing: Using what you know about your contacts to provide supremely relevant, targeted, and personalized marketing.Why Is Context Marketing Important?Context marketing is important for many reasons, but here are the two that I think trump them all:When you have context around your relationship with a contact, you’re able to provide more personalized and relevant marketing content that’s targeted at their needs. Personalized and relevant marketing is the foundation for creating marketing people love! What’s more, personalized and relevant marketing is typically not the kind of marketing that annoys the living daylights out of people. Win-win!When you’re creating marketing that’s targeted at people’s point of need, it stands to reason that marketing will perform much better for you, because you aren’t delivering marketing content that’s misaligned with their interests or stage in the sales cycle. Think about it: If you know that our B2B lead from the previous section is getting new budget in January, she’s downloaded a couple buying guides in the past two weeks, she’s visited your product pages, and it’s December, you’re able to send her insanely targeted content that addresses her needs — like, say, an offer for a custom end of year demo of your product with a rep that specializes in the finance industry — content that she’s pretty likely to convert on.Why not use the context around your relationships with your contacts to create marketing that they 1) love, and 2) convert on?How Would One “Do” Context Marketing?Alright, these ideas all sound lovely, but how does this “context marketing” theory manifest itself? What would it look like for you, as a marketer? With the help of integrated marketing software, here are some examples of where you’d actually use the principle of “context” in your marketing.1) Dynamic Calls-to-ActionYou have a bunch of offers that you want to use to convert traffic into leads, leads into qualified leads, and qualified leads into customers. So it’d be kind of a bummer if you went to, say, a case study web page — typically an action performed when you’re further down the marketing funnel — and you saw a top-of-the-funnel CTA, like an educational tip sheet.However, not everyone who visits a case study page on your website is necessarily ready to talk to a salesperson. You don’t want to turn them away, either, by offering a CTA that’s too bottom-of-the-funnel. This could be perceived as a conversion nightmare, but with dynamic CTAs that adjust depending on who is visiting the page, you can actually surface a CTA that automatically aligns with the visitor’s stage in the sales cycle … or any other host of criteria you want to set! Think industry, business type, location, past activity/behaviors, that type of thing. Dynamic CTAs … pretty cool, eh?2) Dynamic Email Content and WorkflowsYour forms aren’t the only things that need to be smart as a whip. Your email database — especially if you want to maintain your space in people’s coveted inboxes — needs to be segmented into highly targeted lists. But you already knew that. Beyond killer segmentation, your email lists need to be smart enough to know when to pull in a contact, and certain information you have in your database about that contact, into your email marketing. Remember, a great context marketer delivers the right content, to the right person, at the right time. So to send emails that are contextually relevant, you need the power of workflows — the tool that will put the right person into the right list …… And the power of dynamic email content, which will make your email content personalized and relevant for each recipient!3) Smart FormsSo you want to be a context marketer. You want to be lovable. You want to see higher conversion rates. Let me introduce you to your new best friend … smart forms! They’re just what they sound like, forms for your landing pages that are wicked smart. So smart, in fact, that they know if someone has already filled out the form fields you’re asking for in the past. Because they know that, they don’t make your site visitors fill out the same form over and over again, and can help you glean more new information about your leads, instead of just more of the same stuff. We’ve started implementing this functionality ourselves, because we agreed that filling out the same form over and over again was a huge bummer! Smart Forms: Using context to be more lovable, improve conversion rates, and get you even more context about your visitors, leads, and customers!How are you leveraging context, not just content, in your marketing?Image credit: Thomas Hawk Originally published Dec 4, 2012 1:08:00 PM, updated August 27 2017 Topics: Marketing Strategy Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

It’s All in Your Head: 9 Reasons You Can’t Resist a List

first_img Topics: I have a friend who works at a very big national publication and is a genius at making lists for the web. Her lists go viral and generate millions (I mean literally millions) of pageviews. She sees this as a curse. Because she wants to be a “real” journalist, meaning: someone who writes articles. But she’s so good at lists that her editor keeps her doing those instead.I’ve told my friend that she has been blessed with a gift, that she should forget writing boring articles and instead launch her own site doing nothing but lists. (For an example see Listverse, which is amazing and — I warn you — addictive.) My friend won’t listen. She insists on seeing her lists as second-class citizens of the media world.She’s not alone. Among some old-school journalists there exists a kind of snobbery about articles written in list form. They’re derisively called “listicles” (list + article) and are considered kind of cheesy, the stuff of workout magazines and mindless websites like Buzzfeed.Thing is, people love Buzzfeed. And people love lists. Consequently, lists drive traffic, which is why website editors demand them, which is why you see so many of them on the internet. That’s why this article is created in the form of a list. If I wrote it as an article, nobody would read it. But if I make it a list, there’s a chance it will get shared and Liked and linked and tweeted.That’s also why this post is loaded up with photos — because somewhere deep down in the dark recesses of your reptile brain, there is some kind of prehistoric trigger that gives you a squirt of dopamine every time you scroll down and find another shiny object. It isn’t magic. It’s psychology. For various reasons lists are almost impossible to resist. We asked a few shrinks to explain. Here’s why:1) Because lists overcome chaos.“As human beings we come into a world that seems chaotic, and we have a desire to make sense of things. When we create lists we are creating order out of chaos, and the structure helps to alleviate our anxiety,” says Doug Foresta, a licensed clinical social worker and clinician at Change Happens in Chicopee, Mass. (Note: That is not a photo of Doug Foresta.)2) Because hey, that’s how God does it.As Foresta points out, Moses didn’t come down from the mountain and say, “Here are a few things to think about.” Nope. He came down with 10 Commandments. For what it’s worth, Buzzfeed took that same example and a bunch of others and made a listicle called, “18 Totally Convincing Pieces Of Evidence That Jews Invented The Listicle.” I know what you’re thinking: But what if God doesn’t exist? Look, friend. This is a marketing blog. Let’s not get all philosophical, okay? Someone could get hurt.3) Because lists save precious brainpower.“We are all moving fast in our hyper-stimulated environments. We want facts delivered rapidly with information packaged in tiny, quick bites. This requires little from us. It takes away our need to slow down and think critically or analytically about things,” says Marcy De Veaux, a depth psychologist and assistant professor at California State University, Northridge. 4) Because lists create a sense of mastery.A list “organizes thoughts and offers an overall feeling of understanding and solidity regarding one complex topic,” says Jaroslava Toutonghi, a psychologist in Prague who also has an MBA. “If you just list one thing, it’s never as convincing as listing the 10 best, the 10 strongest, the 10 most successful. All of the 10 options will share one common theme, and that common theme will be interpreted as a direction, a thing to follow.” You may not be able to snatch the pebble from a blind man’s hand, but when it comes to skimming listicles about cute kittehs or ways to get better abs, you’re a fourth-degree black belt!5) Because we are afraid of death.Wait, what? Well, that’s what Umberto Eco told Der Spiegel, and he’s a famous author (The Name of the Rose, Foucault’s Pendulum) and big-shot intellectual who once curated an exhibition at the Louvre — about lists. “How, as a human being, does one face infinity? How does one attempt to grasp the incomprehensible? Through lists, through catalogs, through collections in museums and through encyclopedias and dictionaries. … It’s a way of escaping thoughts about death. We like lists because we don’t want to die,” Eco says. Each individual list may end, but there’s no end to the number of lists we can write.6) Because lists help us remember.It’s why you make a list when you go to the grocery store. Knowing how many can help you remember the actual items. Like this woman, who knows she has three kids, but can’t remember what the little one was called, or where she left him.7) Because let’s be honest — nobody reads anything anymore.As Farhad Manjoo pointed out in Slate recently, nearly 40% of readers bounce out of an article before they even read the first sentence. Most never get past the halfway mark. People don’t read — they scan. Hey, chances are you’re not even reading this; you just glanced at the boldfaced part and jumped to the next item.8) Because PowerPoint has turned us all into mindless corporate zombies.This is my own personal theory, and I’m no expert, but I think it holds water. We see so many PowerPoint presentations, in every context, that our brains (or what’s left of them) have been trained to consume information in bullet points. Why fight it? Give the zombies what they want.9) Because readers know a list has an end.A regular article is like a baseball game — in theory, it could go on forever. (And sometimes it does, if the article is in The New Yorker.) With a list, on the other hand, you know before you start how long the journey is going to be. And you know when you’re getting close to the end. Everybody loves that feeling of getting closer to a destination — the end of a long car trip, the end of a book.Oh, and look — now you’re nearly at the end of this article. Does your brain hurt from all that non-thinking? No, of course it doesn’t! Because it was a list!The Bottom LineIf you’re an inbound marketer and you’re trying to create content that draws customers toward your brand, think about putting things in list form whenever possible. Pro Tip #1: McKinsey & Co. and other consulting firms believe that you’re better off using an odd number of items rather than an even number, according to author Duff McDonald, whose history of McKinsey, The Firm, will be published by Simon & Schuster in September.Pro Tip #2: Check out this article from the HubSpot blog for tips on how to make a really compelling listicle. Why do you find lists so compelling?Image credit: dierk schaefer Productivity Originally published Jun 12, 2013 9:00:00 AM, updated February 01 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

What You Missed Today: June 25, 2013

first_img Originally published Jun 25, 2013 7:30:00 PM, updated October 20 2016 Topics: Anyone been to Google today? It’s paying homage to architect Antoni Gaudi, who is most famous for designing the Sagrada Familia church in Barcelona (and may or may not be the origin behind the word “gaudy,” according to some in my friend circle). If you haven’t Googled yet today, the image is to the right — now you’ll understand why it was hailed by Mashable as “barely recognizable.”Anyway, there are more important things going on today than goodles (Google Doodles … think we can make it stick?). There are super moon snapshots galore. Apparently Saturn’s going to be making an appearance soon. Obama’s singing Daft Punk. There’s just a ton of big things going on, you guys. Here are the biggest news stories from the world of marketing.Instagram Is Totes Cramping Vine’s StyleCharlie Warzel over at BuzzFeed is postulating that Instagram’s new video feature, which is integrated with Facebook (obviously), is kicking Vine’s butt because Vine showed up first. Wait … what? Well, the idea is that Instagram sat back and watched Vine, learning from their mistakes.”Looking back, old App Store reviews now read like an instruction manual for the Instagram team, with the most negative reviews calling for nearly all of Instagram’s new features, like filters, better privacy settings, longer clip lengths, and the ability to upload previously recorded videos,” Warzel reports.I buy it … though the Topsy data showing Instagram link shares surpassing Vine link shares doesn’t convince me this is a permanent trend. I think it might just be people getting excited about this shiny new toy. We’ll see, though. Personally, I will continue to use neither, and let the more creative people out there rock it.Watch a Shark Eat a Cute SealOh … oh my … NO! Discovery Channel put out a commercial to promote 2013’s Shark Week, also known as the best week of television and the week I’ll be conveniently “working from home.” But then there’s also an adorable baby seal in the ad, and … well, yeah, just watch.It’s obviously meant to be funny (and it totally is), but I’m sure there are some seriously shocked seal fans watching out there. Either way, kudos to a job well done on your advertisement, Discovery Channel. As our regular readers know, I’m a big fan of well-executed ads, and Discovery Channel is one of the few that delivers A+ content on a consistent basis.QUICK! What’s Your Phone Number?Doctors in South Korea have identified a huge uptick in something called “digital dementia.” It’s prevalent among so-called internet addicts, and in short, describes the inability for people who are extremely digitally connected to recall basic details because of the ease with which they can typically access information. A few years ago, I was most worried about carpal tunnel as a side effect of my office work, but as an inbound marketer I can’t pretend this affliction hasn’t crossed my mind, too. What do you think marketers — do you forget details more easily than you used to because of your constant internet use?Elizabethan Facebooking, Tudor TweetingSounds like my kind of social networking. The New York Times published a piece around the ongoing debate about the impact of social networking on our society. Are we getting dumber? Are our attention spans dwindling? Are we killing the economy? Yes! Unequivocally! Death to all the social networks!Well, the piece puts this debate into perspective by going back to the 1600s, in which similar fears arose around the social network of that day — the coffee house. It’s a fascinating read, especially if you’re a history buff. Check it out.On Viable Career Opportunities and Tank Top WearingWe hear a lot of hoopla about millennials struggling to find jobs. But luckily, The Onion has helped shed some light on popular summer jobs so you know where to look to make some cash.Alternately, you could apply to a real job, like the one we just published today for an Associate Editor. Only it’s not a summer job … it’s like, full time. For real. Like, you can work here for a long time. That kind of thing. Oh, and to clarify, it’s not only open to millennials. So if you found a typo in this blog post and you’re itching to comment about it, perhaps check out the job posting instead? #productiveoutletsWhat other amazing stories did we miss today? Keep us all in the loop! Inbound Marketing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

10 Ways to Make Your Content More Fun to Read

first_img“But I write about mortgages (or some other similarly ‘boring’ topic) — there’s no way I can possibly make my content fun to read.” For many of you in the B2B boat, this is probably an excuse you can easily relate to.But I’m going to fight you on this one because, hey, I’m a B2B content creator, too. And we sell marketing software over here — not exactly the sexiest product to peddle, if you ask me. But we’ve heard time and time again from our readers that they love coming back to our content because we make it fun and interesting to read about marketing.Even companies in “boring” industries need to create content. But the thing is, people who read about mortgages aren’t waking up one day thinking, “I think I’m going to read about mortgages today!” They read that content because they need information about mortgages — maybe because they’re considering buying a house. So why not make the otherwise boring, tedious process of reading about mortgages (or insert your industry here) a little bit more interesting — maybe even fun — for them? After all, everyone loves being entertained, right? And injecting a little bit more fun into your content might even set it apart from some of your competitors’ truly boring content.So without further ado, here are 10 smart ways to make your content more fun to read.10 Ways to Make Your Content More Fun to Read1) Tell a StoryYou may be writing about some boring industry concept, but that doesn’t mean you can’t weave in a little storytelling. Telling stories or anecdotes is a great way to engage your readers and make your content relatable. It also makes your reader realize that behind that stuffy industry concept is a real person who’s writing it.Don’t be afraid to draw from personal experiences — just be sure they relate back and transition well to the topic of your content. Here’s an example of how a colleague of mine, Ginny Soskey, incorporated a personal anecdote to set the stage for the 10 free design tools she highlighted in this post:2) Crack a JokeThis one is a little tougher, as it requires a sense of humor 😉 That being said, you don’t have to be the funniest person in the world to make readers smile here and there. Sometimes, your choice of words or a little parenthetical quip will do the trick. Just loosen up, be yourself, and if you’re not sure whether something is actually humorous, run it by an honest co-worker. Take a look at how my colleague Corey Eridon cracks a joke in a post about a pretty dry topic (CAN-SPAM).3) Use Your Introduction WiselyThe intro of your content is one of your best (and easiest) opportunities to be creative and fun. What’s more, this is the perfect place to do it, since you want your introduction to be compelling and interesting enough to get your readers’ attention (no easy feat, believe me).And, hey — whaddya know? Intros also happen to be great places for cracking jokes and telling stories! You can also consider being empathetic or coming up with another creative way to introduce the reader to what lies in the content ahead of them. The goal is to get the reader to emotionally connect with or relate to the content so they want to keep reading. For more tips about writing great introductions — and an example of a great introduction in and of itself — check out our post, “How to Write an Introduction.”4) Watch Your ToneBoring topics will sound even more boring if you write with a bland tone. In most cases, you can get away with a conversational, informal tone in your writing — especially if the writing is going on a blog, not in an academic paper. Think about how you would communicate with someone verbally, and adopt that tone in your writing. Your readers will thank you for content that, albeit educational, is also easy to read and get through. Isn’t the following so much more enjoyable to read than it would’ve been had we stopped after that first little paragraph?5) Use Fun, Hypothetical Examples On the content team, we like to call these “unicorn examples.” Here’s why: For a while here at HubSpot, we had kind of a unicorn thing going on. The unicorn even turned into somewhat of a mascot for us (we called him Hu). In any event, every time we were looking to enhance our blog content with a hypothetical example to explain a concept more clearly, the example went something like this:Off the wall and totally fun, but still very relevant and helpful in getting our readers to understand how to use analytics to identify the topics they should be blogging about — the topic of the post it appeared in.This approach works particularly well when you’re writing for a variety of personas, because it levels the playing field (since you’re using an example that doesn’t just apply to one particular persona and not the rest).6) Hijack a MemeI’m not gonna lie — I loooove memejacking. Meme-what, you ask? If you’re not familiar, a meme is quite simply a concept, behavior, or idea that spreads, usually via the internet. Memes most commonly manifest themselves in visuals such as images, pictures, or videos, but they can also take the form of a link, hashtag, a simple word or phrase (e.g. an intentional misspelling), or even an entire website. If you’re still having some trouble grasping the concept, check out some of these popular memes. I bet you’ll recognize a few.What’s great about doing some memejacking in your content is the fact that memes are inherently fun, engaging, and wildly popular. But how exactly does one “hijack” a meme? Luckily, we’ve written a detailed blog post on the subject that provides some great memejacking tips and tricks. The great thing is, you can either go big like Moz, which announced its Series B funding through an entirely meme-themed news release …… or like we did with our post about marketing pick-up lines, as told through popular memes.Perhaps you can be a little bit more subtle, sprinkling in a meme reference here and there to add a little fun to your content, like we did in our recent post about what the best bloggers do: 7) Incorporate Pop Culture ReferencesSpeaking of popular memes, how about a little pop culture reference to liven up your content? Here’s an example of how we did this recently in a post about Google’s move to encrypt all keyword search data — not exactly the most uplifting article for marketers, but there was no sense in us being total Debbie Downers about it. A little humor, it turns out, is a great way to help cope with bad news :-)Just be mindful of your target audience with this one (and come to think of it, with memejacking, too). If the majority of your audience won’t have any idea who or what you’re referencing, it’ll be a total flop. Now, you won’t be able to appeal to everyone, but use your best judgment and keep your personas in mind when making pop culture references like these.8) Get Creative With Images You know what they say: “A picture is worth a thousand words.” Imagery is not only a great way to improve the social shareability of your content, but it can also add a little fun to it, too. Take some extra care in choosing images for your content. Can you use them to enhance a joke you made or crack a new one? Can you simply select a relevant image that’s already funny in and of itself? Can you overlay a caption or add a clever thought/talk bubble like we did in the example below (which can be found in this blog post)? Don’t be afraid to get creative! (Image Credit: horslips5)Just be sure you have the right permissions to use, adapt, or modify the images you’re using. Use photos appropriately licensed under Creative Commons (but be careful), or purchase stock photos. (Bonus: We have 235 stock photos available to download for free here and here that you can adapt however you’d like!)9) Add a GIFHow fun is the GIF pictured below? Writing Skills Originally published Oct 2, 2013 8:00:00 AM, updated August 27 2017 Topics:center_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack We added it to the blog post and landing page for our marketing trivia game offer to give it a little oomph and emphasize its game show-esque look and feel. Animated GIFs are great for catching readers’ attention and making your content just a little bit more interesting. To learn how to create an animated GIF, check out this simple how-to blog post. And to learn more about how to use them in your marketing, this post will do the trick.10) Hide Easter Eggs No, I’m not talking about colorful, hard-boiled eggs here. In the internet world, an Easter egg refers to “an intentional inside joke, hidden message, or feature.” And from the reader’s perspective, there’s nothing more fun than a well-hidden Easter egg. You know why? Because there’s a sense of exclusivity associated with them. It also makes you feel wicked smart when you actually discover one! Hiding Easter eggs adds a fabulous level of interactivity to your content, and it’s also a great way to engage your readers and get them to come back.One of my favorite Easter egg examples was hidden in the launch campaign for the return season of Arrested Development. In these examples, the brilliant marketers of the show hid messages to fans — quotes from character Tobias Fünke — in the code of the microsites that were created for the campaign:(The above message reads, “Are you looking at my privates? Shame on YOU sir!”)You don’t have to get as fancy as hiding messages in your website’s source code either — even just hidden messages that certain personas or long-time readers of your content would “get” can be a fun, yet simple, approach. Just be sure that any Easter eggs you hide not only appeal to your target audience, but also enhance (not take away from) your content.What other suggestions do you have for injecting more “fun” into your content?last_img read more

The Secrets to Creating a Lead-Generating Ebook [Video]

first_img Originally published Mar 25, 2014 11:00:00 AM, updated February 01 2017 Creating an ebook? I can do that. I mean, it’s basically just a really long blog post, right?Wrong.It’s easy to forget just how labor-intensive putting together an ebook can be. For the journalist-type, the bulk of the work may seem like it’s in the actual writing of the ebook. In reality, the written content is just one of many moving parts.Before you even begin typing, there’s a lot to do. From identifying your target audience, to brainstorming a relevant topic, to establishing a production timeline based on your available resources … hey, if you really want your ebook to perform, you have to start with a great game plan.Once the writing is complete, it’s design time. You’ll want to start with a basic structure or skeleton for your ebook, which you can achieve using a pre-designed ebook template or by designing a template from scratch. You’ll then need to paste in all of your copy and images and fine tune the formatting to make sure everything is looking good. And we’re not done yet! You still need to add clickable hyperlinks to your ebook (which can sometimes be a pain) and you need to set up a landing page with a lead capture form. Oh, and that landing page needs to redirect folks to a thank you page (where people can download your ebook) once the form has been submitted.Yikes. And we haven’t even talked about promoting your ebook!Clearly, creating an ebook from start to finish is quite the process. And while we could have explained that process by creating an ebook about it (which would have been a little too meta), we decided to create this five-part video series instead: The Ultimate Guide to Creating an Ebook for Lead Generation.Check out the video below to learn more: Topics: Lead Generationcenter_img The video series comes with an ebook planning worksheet and an ebook template (PowerPoint) so you can follow along. And because we could never cover every detail about the ebook creation process in just five videos, we’ve also included links to several other resources so that you can explore specific topics more in-depth.Do you have any ebook creation tips and tricks you’d like to share? Leave a comment below! Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Password Statistics: The Good, the Bad, and the Ugly [Infographic]

first_img Business Tools Topics: 369Save Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlackcenter_img When was the last time you changed your email password? Your Facebook password? How about your bank account password?If it’s been a while, you may want to take a few minutes and change ’em up. According to a survey of 2,000 people in the U.S. and the U.K., almost three-quarters of consumers use the same exact password for multiple accounts. What’s more, a large number of people haven’t changed that duplicate password in over five years.So it should come to no surprise that about 40% of people have had an online account hacked, a password stolen, or were notified their personal information had been compromised. But, although 8 in 10 people say they’re concerned about the security of their online accounts, they’re still using weak, old, or repeated passwords that can be easily stolen or hacked.How can you make sure your online accounts are safe? Check out the infographic below from TeleSign to learn more compelling statistics about password safety, common password mistakes to avoid, and how to protect your online accounts with more than just a password.369Save Originally published Aug 31, 2015 12:00:00 PM, updated September 15 2015last_img read more

The Pocket Guide to Grammar: Important Tips & Rules Everyone Should Follow [Infographic]

first_img Originally published Jan 15, 2016 12:00:00 PM, updated July 17 2018 Topics: 276Save Grammar Failscenter_img Do you compliment your friend on his new haircut, or complement him? Did that movie have an affect on you, or an effect? Did you walk fewer steps or less steps than you did yesterday?The English language is full of confusing spelling and grammar rules. It doesn’t matter if you’re still a student or writing professionally for your job: From time to time, we all need a little reminder for how to spell a difficult word or whether it’s okay to start a sentence with “and.”Download Now: 6 Free Blog Post TemplatesThat’s why the folks over at urbanest created the cheat sheet below. It covers a variety of useful grammar and spelling rules in the English language, including punctuation tips, commonly misspelled words, and even the grammar rules that can and should (gasp!) be broken. This is one you’ll want to bookmark for future reference.(And if you want to study up on grammar even more, read this blog post to learn 25 of the most common grammatical errors we all need to stop making.)276Save Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Schools Serving Military Families Strive to Make Children Feel Welcome

first_imgAs schools across the country prepare to track the academic progress of military kids under education legislation passed in December, a number of districts already have programs in place to support the children of service members.Silver Strand Elementary School in the Coronado Unified School District, outside of San Diego, has a full-time military family life counselor and eight part-time specialists who work closely with small groups of students on reading, writing and math, reported EdSource. The tutors are funded by federal grants; the counselor is paid for by the Navy.“We want students to feel, first and foremost, welcome and secure,” said Principal Bill Cass.Five other schools in Southern California are part of the Welcoming Practices consortium, a DOD initiative of the University of Southern California aimed at helping schools develop support systems for military children. The schools have adopted practices such as prominently displaying military family photographs and establishing a welcome center to ease the registration process for newly arrived military kids.At Chula Vista’s Veterans Elementary School, a mobile app developed by the consortium helps military families connect to programs and after-school activities run by their school district, the community and DOD, according to the story.Starting in the 2017-18 school year, students from military families will be assigned an identification number that will allow schools to monitor test scores, graduation rates and other results.About 60,000 military dependents live in California, but in many cases school districts don’t always know which students are from military families or how to address the challenges facing them. The problem is especially prevalent in “outlier districts where there isn’t a concentration of military-connected children,” said Kate Wren Gavlak, chair of the Military Interstate Children’s Compact Commission. Dan Cohen AUTHORlast_img read more

Apple hasnt quite got iPhone Group FaceTime right after fixing bug

first_imgGroup FaceTime isn’t quite right yet. Thierry Chesnot / Getty Images Apple pushed out an iPhone update earlier this month to fix a Group FaceTime security problem, which let people eavesdrop on each other, but apparently hasn’t gotten all the bugs out yet.People on the MacRumors forum noticed that two people on a FaceTime call can’t add a third person, with the button to add someone grayed out, as previously reported by our sister site ZDNetApple Support confirmed this limitation on Twitter, after noting that you have to update to iOS 12.1.4 to use Group FaceTime at all. The feature was temporarily disabled after a Fortnite-playing teen discovered the bug. Share your voice That’s good. Also, note that Group FaceTime calls need to be started with at least two additional users in the FaceTime app. Meet us in DM if you’re still having an issue with more users: https://t.co/GDrqU22YpT— Apple Support (@AppleSupport) February 15, 2019 Aug 31 • Your phone screen is gross. Here’s how to clean it Post a comment See It See All reading • Apple hasn’t quite got iPhone Group FaceTime right after fixing bug Tags Mentioned Above Apple iPhone XS (64GB, space gray) “Group FaceTime calls need to be started with at least two additional users in the FaceTime app,” it wrote.It’s not clear if Apple is working to fix this with the upcoming iOS 12.2 update, and the company didn’t immediately respond to a request for further comment. Now playing: Watch this: Security Tech Industry Sprint See It $999 Boost Mobile Review • iPhone XS review, updated: A few luxury upgrades over the XR Preview • iPhone XS is the new $1,000 iPhone Xcenter_img Best Buy $999 Apple iPhone XS Apple Aug 31 • Best places to sell your used electronics in 2019 • See It CNET may get a commission from retail offers. $999 See it Sep 1 • iPhone 11, Apple Watch 5 and more: The final rumors Aug 31 • iPhone XR vs. iPhone 8 Plus: Which iPhone should you buy? Apple’s FaceTime bug and why iPhone sales are slowing… 5:17 0 $999 iOS 12 Applelast_img read more

Dianah Shaw Installed as 2019 President of DC Association of Realtors

first_imgBy George Kevin Jordan, AFRO Staff WriterDianah Shaw of POWER Consulting and Real Estate was installed as President of the District of Columbia Association of Realtors at the New Hampshire Avenue Northwest Headquarters this month- promising to continue connecting the industry, the people and the government together.“I’m excited,” Shaw said in an interview with the AFRO. “I’ve been on the board for a few years and decided that I would step up. I am excited because of an opportunity to bring the state Association (DCAR), this industry and my love and passion for the community together.”D.C. Council member Anita Bonds swearing in Dianah Shaw as the President of the District of Columbia Association of Realtors. (Courtesy Photo)District of Columbia Council member Anita Bonds swore in Shaw at the ceremony. Also on hand was Elizabeth Mendenhall, the past president of National Association of Realtors who installed new Board members and executive committee for 2019.Shaw will be responsible for directing the internal and external activities of the Association, attend all meetings of the DCAR Board of Directors and Executive Committee, represent the organization at important meetings and business functions as well as serve as the official spokesperson for the Association on issues relating to the local housing market and real estate industry, according to a press release.“Our goal this year is to be in the community,” Shaw said. “We want to hit every ward and leave something there – installing a bench, planting a tree, something that represents the DCAR and something that has longevity.”A Springfield, Massachusetts native, Shaw owns and operates POWER (People Organizing With Economic Resources) Consulting and Real Estate an independent, woman and African-American owned firm doing business primarily in the Washington, D.C. metro region.  POWER specializes  in the property management, residential sales and services and investor acquisition and support categories. The firm plans to expand operations in Shaw’s native Massachusetts as well as other markets in the coming years.While showing up is one thing Shaw wants to accomplish for the community, education is another touchstone for the new President.“It’s really important that we are educating the public,” Shaw said. “Education is powerful. As a service provider your clients depend on you. You help them get educated about what it is you can do for them as a professional – that is critical. Especially folks who are in the market today.”Shaw spoke about the current real estate and the need for liaisons in the field.“Rent rates are out of control,” Shaw said. “I say that only because your average family who is thinking to rent or buy in this area. The area has grown up. We function as a big city being the Capital although we are geographically limited.”“I try to encourage more young people to look at non traditional ways of living, like shared living spaces. There ware ways to be creative to be affordable.”Another important issue Shaw wants to tackle is collaboration of resources.“From the community side, we are working with nonprofits and other organizations so we can address some of the issues of affordable housing,” Shaw said. “We want to be in partnership with D.C. government and the community about the things they’re concerned about.”Shaw begins her year long term January of 2019.last_img read more

Become Your Offices Excel Master with These 40 Bootcamp Courses

first_img This hands-on workshop will give you the tools to authentically connect with an increasingly skeptical online audience. Microsoft Excel’s status as a vital business tool—and consequently, a crucial job skill—cannot be understated. According to a recent analysis of more than 27 million online job ads, 82 percent of middle-skill jobs, or roles that require less than a bachelor’s degree, necessitate fluency in Excel and other digital skills.Not too shabby for a spreadsheet program that’s about to turn 32. What’s more, these so-called “digitally intensive middle-skill jobs”—roles in finance, sales, and health care, to name a few—pay 17 percent higher wages than their non-digital counterparts and offer greater opportunity for growth, even with the development of automation.”Digital skills provide a level of ‘future-proofing’ for job seekers, as the skills are critical to jobs at lower risk of future automation,” reads the report, which was compiled by Burning Glass Technologies and Capital One. “Generally speaking, digital skills enhance analysis and creativity, skills that are less likely to be supplanted by machines.”Additionally, digital skills allow workers to advance proactively through their careers,” it continues. “By learning high-demand digital skills, employees can advance through their careers with skill sets to increase their attractiveness to the market.”We won’t bore you with any more statistical tidbits. It’s time to cut to the chase: If fluency in Excel is what you’re after—a wise choice in today’s job market—look no further than the eLearnExcel Microsoft Excel Mastery School for a valuable, expert-taught education that could take your career to new heights. Across eight different modules comprised of more than 280 lessons, you’ll explore a variety of Excel functions, including making calculations, creating reports, analyzing raw data, and sorting information. You’ll be able to access your training 24/7 and on any device, and receive new content as it’s released so you’re always up to speed on the latest edition of Excel. Plus, once you’ve completed the course, you’ll receive an internationally recognized, CPD-certified master diploma in the software that you can add to your résumé to impress potential employers.Entrepreneur readers who act fast can sign up for a lifetime subscription to the eLearnExcel Microsoft Excel Mastery School for only $39.  Free Workshop | August 28: Get Better Engagement and Build Trust With Customers Now Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. December 26, 2018 Enroll Now for Free 2 min readlast_img read more

Why Twitter finally migrated to Tensorflow

first_imgA new nest in the same old tree. Twitter have finally migrated to Tensorflow as their preferred choice of machine learning framework. While not many are surprised by this move given the popularity of Tensorflow, many have surely asked the question – ‘What took them so long?’ Why Twitter migrated to Tensorflow only now Ever since its inception, Twitter have been using their trademark internal system called as DeepBird. This system was able to utilize the power of machine learning and predictive analytics to understand user data, drive engagement and promote healthier conversations. DeepBird primarily used Lua Torch to power its operations. As the support for the language grew sparse due to Torch’s move to PyTorch, Twitter decided it was high time to migrate DeepBird to support Python as well – and started exploring their options. Given the rising popularity of Tensorflow, it was probably the easiest choice Twitter had to make for some time. Per the recently conducted Stack Overflow Developer Survey 2018, Tensorflow is the most loved framework by the developers, with almost 74% of the respondents showing their loyalty towards it. With Tensorflow 2.0 around the corner, the framework promises to build on its existing capabilities by adding richer machine learning features with cross-platform support – something Twitter will be eager to get the most out of. How does Tensorflow help Twitter? After incorporating Tensorflow into DeepBird, Twitter were quick to share some of the initial results. Some of the features that stand out are: Higher engineer productivity – With the help of Tensorboard and some internal data viz tools such as Model Repo, it has become a lot easier for Twitter engineers to observe the performance of the models and tweak them to obtain better results. Easier access to Machine Learning – Tensorflow simplified machine learning models which can be integrated with other technology stacks due to the general-purpose nature of Python. Better performance – The overall performance of DeepBird v2 was found to be better than its predecessor which was powered by Lua Torch. Production-ready models – Twitter plan to develop models that can be integrated to the workflow with minimal issues and bugs, as compared to other frameworks such as Lua Torch. With Tensorflow in place, Twitter users can expect their timelines to be full of relatable, insightful and high quality interactions which they can easily be a part of. Tweets will be shown to readers based on their relevance, and Tensorflow will be able to predict how a particular user will react to them. A large number of heavyweights have already adopted Tensorflow as their machine learning framework of choice  – eBay, Google, Uber, Dropbox, and Nvidia being some of the major ones. As the list keeps on growing, one can only wonder which major organization will be next on the list. Read more TensorFlow 1.9.0-rc0 release announced Python, Tensorflow, Excel and more – Data professionals reveal their top tools Distributed TensorFlow: Working with multiple GPUs and serverslast_img read more

Build Java EE containers using Docker Tutorial

first_imgContainers are changing the way we build and deliver software. They are also the essential glue for DevOps and the way to take CI/CD to another level. Put them together and you will have one of the most powerful environments in IT. But can Java EE take advantage of it? Of course! If an application server is an abstraction of Java EE applications, containers are an abstraction of the server, and once you have them built into a standard such as Docker, you have the power to use such tools to manage an application server. This article is an extract from the book Java EE 8 Cookbook, authored by Elder Moraes. This article will show you how to put your Java EE application inside a container. Since day one, Java EE has been based on containers. If you doubt it, just have a look at this diagram: Java EE architecture: https://docs. oracle.com/javaee/6/tutorial/doc/bnacj.html It belongs to Oracle’s official documentation for Java EE 6 and, actually, has been much the same architecture since the times of Sun. If you pay attention, you will notice that there are different containers: a web container, an EJB container, and an application client container. In this architecture, it means that the applications developed with those APIs will rely on many features and services provided by the container. When we take the Java EE application server and put it inside a Docker container, we are doing the same thing— it is relying on some of the features and services provided by the Docker environment. This recipe will show you how to deliver a Java EE application in a container bundle, which is called an appliance. Installing Docker First, of course, you need the Docker platform installed in your environment. There are plenty of options, so I suggest you check this link and get more details: And if you are not familiar with Docker commands, I recommend you have a look at this beautiful cheat sheet: You’ll also need to create an account at Docker Hub so you can store your own images. Check it out. It’s free for public images. Building Java EE Container To build your Java EE container, you’ll first need a Docker image. To build it, you’ll need a Dockerfile such as this: FROM openjdk:8-jdkENV GLASSFISH_HOME /usr/local/glassfishENV PATH ${GLASSFISH_HOME}/bin:$PATHENV GLASSFISH_PKG latest-glassfish.zipENV GLASSFISH_URL https://download.oracle.com/glassfish/5.0/nightly/latest-glassfish.zipRUN mkdir -p ${GLASSFISH_HOME}WORKDIR ${GLASSFISH_HOME}RUN set -x && curl -fSL ${GLASSFISH_URL} -o ${GLASSFISH_PKG} && unzip -o $GLASSFISH_PKG && rm -f $GLASSFISH_PKG && mv glassfish5/* ${GLASSFISH_HOME} && rm -Rf glassfish5RUN addgroup glassfish_grp && adduser –system glassfish && usermod -G glassfish_grp glassfish && chown -R glassfish:glassfish_grp ${GLASSFISH_HOME} && chmod -R 777 ${GLASSFISH_HOME} COPY docker-entrypoint.sh /RUN chmod +x /docker-entrypoint.shUSER glassfishENTRYPOINT [“/docker-entrypoint.sh”]EXPOSE 4848 8080 8181CMD [“asadmin”, “start-domain”, “-v”] This image will be our base image from which we will construct other images in this chapter. Now we need to build it: docker build -t eldermoraes/gf-javaee-jdk8 . Go ahead and push it to your Docker Registry at Docker Hub: docker push eldermoraes/gf-javaee-jdk8 Now you can create another image by customizing the previous one, and then put your app on it: FROM eldermoraes/gf-javaee-jdk8ENV DEPLOYMENT_DIR ${GLASSFISH_HOME}/glassfish/domains/domain1/autodeploy/COPY app.war ${DEPLOYMENT_DIR} In the same folder, we have a Java EE application file (app.war) that will be deployed inside the container. Check the See also section to download all the files. Once you save your Dockerfile, you can build your image: docker build -t eldermoraes/gf-javaee-cookbook . Now you can create the container: docker run -d –name gf-javaee-cookbook -h gf-javaee-cookbook -p 80:8080 -p 4848:4848 -p 8686:8686 -p 8009:8009 -p 8181:8181 eldermoraes/gf-javaee-cookbook Wait a few seconds and open this URL in your browser: http://localhost/app How to work with Dockerfile Let’s understand our first Dockerfile: FROM openjdk:8-jdk This FROM keyword will ask Docker to pull the openjdk:8-jdk image, but what does it mean? It means that there’s a registry somewhere where your Docker will find prebuilt images. If there’s no image registry in your local environment, it will search for it in Docker Hub, the official and public Docker registry in the cloud. And when you say that you are using a pre-built image, it means that you don’t need to build, in our case, the whole Linux container from scratch. There’s already a template that you can rely on: ENV GLASSFISH_HOME /usr/local/glassfishENV PATH ${GLASSFISH_HOME}/bin:$PATHENV GLASSFISH_PKG latest-glassfish.zipENV GLASSFISH_URL https://download.oracle.com/glassfish/5.0/nightly/latest-glassfish.zipRUN mkdir -p ${GLASSFISH_HOME}WORKDIR ${GLASSFISH_HOME} Here are just some environment variables to help with the coding. RUN set -x && curl -fSL ${GLASSFISH_URL} -o ${GLASSFISH_PKG} && unzip -o $GLASSFISH_PKG && rm -f $GLASSFISH_PKG && mv glassfish5/* ${GLASSFISH_HOME} && rm -Rf glassfish5 The RUN clause in Dockerfiles execute some bash commands inside the container when it has been created. Basically, what is happening here is that GlassFish is being downloaded and then prepared in the container: RUN addgroup glassfish_grp && adduser –system glassfish && usermod -G glassfish_grp glassfish && chown -R glassfish:glassfish_grp ${GLASSFISH_HOME} && chmod -R 777 ${GLASSFISH_HOME} For safety, we define the user that will hold the permissions for GlassFish files and processes: COPY docker-entrypoint.sh /RUN chmod +x /docker-entrypoint.sh Here we are including a bash script inside the container to perform some GlassFish administrative tasks: #!/bin/bashif [[ -z $ADMIN_PASSWORD ]]; thenADMIN_PASSWORD=$(date| md5sum | fold -w 8 | head -n 1)echo “##########GENERATED ADMIN PASSWORD: $ADMIN_PASSWORD##########”fiecho “AS_ADMIN_PASSWORD=” > /tmp/glassfishpwdecho “AS_ADMIN_NEWPASSWORD=${ADMIN_PASSWORD}” >> /tmp/glassfishpwdasadmin –user=admin –passwordfile=/tmp/glassfishpwd change-admin-password –domain_name domain1asadmin start-domainecho “AS_ADMIN_PASSWORD=${ADMIN_PASSWORD}” > /tmp/glassfishpwdasadmin –user=admin –passwordfile=/tmp/glassfishpwd enable-secure-adminasadmin –user=admin stop-domainrm /tmp/glassfishpwdexec “$@” After copying the bash file into the container, we go to the final block: USER glassfishENTRYPOINT [“/docker-entrypoint.sh”]EXPOSE 4848 8080 8181CMD [“asadmin”, “start-domain”, “-v”] The USER clause defines the user that will be used from this point in the file. It’s great because from there, all the tasks will be done by the glassfish user. The ENTRYPOINT clause will execute the docker-entrypoint.sh script. The EXPOSE clause will define the ports that will be available for containers that use this image. And finally, the CMD clause will call the GlassFish script that will initialize the container. Now let’s understand our second Dockerfile: FROM eldermoraes/gf-javaee-jdk8 We need to take into account the same considerations about the prebuilt image, but now the image was made by you. Congratulations! ENV DEPLOYMENT_DIR ${GLASSFISH_HOME}/glassfish/domains/domain1/autodeploy/ Here, we are building an environment variable to help with the deployment. It’s done in the same way as for Linux systems: COPY app.war ${DEPLOYMENT_DIR} This COPY command will literally copy the app.war file to the folder defined in the DEPLOYMENT_DIR environment variable. From here, you are ready to build an image and create a container. The image builder is self-explanatory: docker build -t eldermoraes/gf-javaee-cookbook . Let’s check the docker run command: docker run -d –name gf-javaee-cookbook -h gf-javaee-cookbook -p 80:8080 -p 4848:4848 -p 8686:8686 -p 8009:8009 -p 8181:8181 eldermoraes/gf-javaee-cookbook If we break it down, this is what the various elements of the command mean: -h: Defines the host name of the container. -p: Defines which ports will be exposed and how it will be done. It is useful, for example, when more than one container is using the same port by default—you just use them differently. eldermoraes/gf-javaee-cookbook: The reference to the image you just built. So now you’ve successfully built a container for your Java EE application, in Docker. If you found this tutorial helpful and would like to learn more, head over to the Packt store and get the book Java EE 8 Cookbook, authored by Elder Moraes. Read Next: Oracle announces a new pricing structure for Java Design a RESTful web API with Java [Tutorial] How to convert Java code into Kotlinlast_img read more