Batteries Included

first_imgFactoring in storageThe new Primary Energy Renewable (PER) factors utilized by the Classic, Plus, and Premium Passive House standards include a localized assessment of requirements for short- and long-term storage. These naturally differ by climate and are a function of renewable energy supply over on-site seasonal demand. As we can see from the graphs shown in Image #2 (below), short-term battery storage is only fully effective in the summer, when these batteries can be regularly recharged. However, the winter month of January shows long periods where these batteries are not replenished and supplemental grid power is required. These periods will require innovation in long-term renewable energy storage technologies in order for our grid to become truly fossil-fuel free.The race for renewable energy storage currently looks like a competition between two gasses: the conversion of renewable energy into either hydrogen or methane, both of which can be burned cleanly and (hopefully) safely at the power plant. Whichever gas wins, it’s clear that we will need to bend the arc of energy efficiency to drastically reduce peak winter demands in order to transition to an all renewable energy future. This is exactly what Passive House already does. This article was originally written for Passive House Buildings, the magazine of the North American Passive House industry, which is published by Low Carbon Productions. The skewed economics of net meteringIn the rush to accelerate and incentivize the installation of PV systems, well-meaning governments and utilities set up net metering1 or feed-in tariff pricing structures whereby building owners are paid for all the energy they supply to the grid (generally at the utility wholesale price and sometimes at full retail price) regardless of when the energy is generated and whether there is a demand for it. This worked well — until it didn’t. When excess summer generation started to wreak havoc on grid pricing structures, the flaw in net metering could no longer be ignored and utilities were still required to supply peak loads when renewable energy generation couldn’t match demand. Our All-Renewable Energy FutureAn Introduction to the Duck CurveBatteries for Off-Grid HomesReport from the Passive House Conference in MaineA Passivhaus Conference in GermanyRedefining PassivhausA Lesson From the Kranichstein Passive House The arc of efficiencyOne of the few building standard frameworks that has not fallen into this net metering trap is that developed by the Passive House Institute (PHI). When PHI overhauled their source energy targets in 2015 to include an equitable accounting for renewable energy, both short- and long-term battery storage were carefully considered. Efficiency measures were kept isolated from solar generation credits, while the need for electrical storage was factored into, planned for and optimized for the future scenario of an all renewable energy. As a confirmation of this methodology, a 2016 study conducted by Delia D’Agostino of the Joint Research Center, European Commission and Danny Parker of the Florida Solar Energy Center modeled a baseline building in various climates across Europe to find the most cost-effective options for reaching the European Union’s nearly Zero Energy Building (nZEB) targets. Both U.S. and European researchers confirmed “that it is possible to reach a very low energy design in new buildings with source energy savings approximately between 90% and 100% or beyond.”5 Their study affirmed the need to include costs for short-term electrical storage as part of a more accurate economic assessment.We now know that commercial-scale battery storage combined with solar — a combination that helped address peak loads in Kauai6 —can easily “confit” the duck curve of our daily peak loads. Further innovations in short-term battery storage will quickly (and likely economically) solve our daily peak challenge. However, in order to fully wean ourselves off fossil fuels, we will need to shift our building frameworks to mirror those of Passive House standards, which focus specifically on reducing peak demands in order to shave peak seasonal loads. To do so, the cost of storage must be included in all optimization calculations in order to economically transition to an all-renewable-energy future. Almost everyone has a story about receiving an awesome gift, only to find they couldn’t use it until hours later because the box lacked one essential item — the battery. Remember the frustration, and how easily that manufacturer could have made you happy if they weren’t so cheap?You may be equally annoyed to learn that well-intentioned codes and green building certifications, with the exception of Passive House, have been doing exactly the same as these manufacturers — omitting an essential operational item from their packaging and short-changing building owners, many of whom intended to be significant contributors to addressing climate change.How is this possible? RELATED ARTICLES center_img Utilities2 started to push back against these newly empowered (pun intended) home energy generators, who now had access to their own means of production (but not distribution.) These new grid contributors failed to recognize that their energy was not being saved for use at a more convenient time — the grid is not a storage system and is not set up to provide banking services. Yet they still felt entitled to be paid, regardless of whether their energy was being used or not.This issue of electricity demands that are misaligned with solar contributions hit the early adopter regions of Germany first, followed by the states of Hawaii and California, where it has set off the biggest duck-related crisis since California’s 2004 attempt to ban foie gras3. Many a power-point pundit prematurely clanged the death-knell of the utility business model, as they simultaneously scratched their collective heads on how to flatten the “duck curve”4 — the name given to the graph illustrating the exacerbated ramp-up of daily peak demand caused by the incongruous timing of increased solar generation. Clearly, renewables alone were not going to meet our daily energy demand cycles or relieve utilities of the burden of meeting peak loads — which still commonly must be met using fossil fuel sources. Which peaks matter?To make matters worse, well-intentioned policymakers, code developers, and building certification entities may have inadvertently exacerbated this misalignment by pushing building programs optimized by net-metering economics, which rest on the flawed assumption that the grid functions as a bank. This assumption increases the difficulty of meeting winter peak loads.We must first acknowledge that there are actually two peaks in building energy use: daily and seasonal. The duck curve reflects the daily peak cycle, but the more challenging peak happens as we move from cooling to heating loads. Because net-metering economics distribute PV generation over the year, rather than seasonally, this seasonal peak is discounted, as are the benefits of increased efficiency measures. Efficiency improvements become disproportionally skewed by the decreasing costs of generation and are made to look less cost-effective. Insulation levels become determined by annual average building performance, rather than by seasonal requirements. (This is the equivalent of advising someone to wear the same outfit all year round, instead of dressing according to the season.) Building programs — including many aiming at net zero — may have missed the opportunity to optimize performance for worst-case, seasonal loads, which in turn makes a transition to all renewable energy generation that much more difficult. Footnotes1. Net metering (or net energy metering, NEM) allows consumers who generate some or all of their own electricity to use that electricity anytime, instead of when it is generated.2. Nevada Utility Continues Rooftop Solar War, Opposes Net Metering – EcoWatch.3. The California foie gras law, California S.B. 1520,[1] is a California State statute that prohibits the “force feed[ing of] a bird for the purpose of enlarging the bird’s liver beyond normal size” (California Health and Safety Code § 25981) as well as the sale of products that are a result of this process (§ 25982).4. In commercial-scale electricity generation, the duck curve is a graph of power production over the course of a day that shows the timing imbalance between peak demand and renewable energy production.5. Comprehensive Modeling of Optimal Paths to Reach Nearly Zero Energy Buildings (nZEBs) for New Constructions in Europe by Delia D’Agostino and Danny Parker.6. “Hawaii co-op signs deal for solar+storage project at 11¢/kWh.” Passive + Renewables is the focus of the upcoming 2017 North American Passive House Network Conference & Expo, being hosted in Oakland from October 4th to 8th, 2017. The Primary Energy Renewables framework will be more deeply explored at this event in workshops and presentations during the core conference program. Bronwyn Barry is an architect and the president of the North American Passive House Network (NAPHN.)last_img read more

Lillard drops 44 as Blazers overcome Durant’s 50, Warriors

first_imgRockets win 10th straight, top Kings John Lloyd Cruz a dashing guest at Vhong Navarro’s wedding MOST READ Globe Business launches leading cloud-enabled and hardware-agnostic conferencing platform in PH CJ McCollum added 29 points for the Blazers (32-26), who go into the All-Star break six games over .500.“Going into the break, how tight the standings are in the West, needing to come up with a big win, and we came up with it. So it’s probably our best performance, if not the best then definitely top two or top three,” said Lillard, who has scored 133 points in the last three games, the highest point total for that span in franchise history.FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSLillard, Anthony lead Blazers over ThunderSPORTSMalditas save PH from shutoutLillard is also the first player in the league this season with at least 39 points in three straight games.Portland spoiled Durant’s fifth career 50-point game and first this season. He added seven rebounds and six assists, but despite his efforts Golden State had its three-game winning streak snapped and fell a half-game behind Houston for the league’s best record. Durant said the Warriors need to have more of a sense of urgency.“Teams get up to play us. They want to beat us, and they give us their best,” Durant said. “Some guys are going to have great nights against us. They did tonight.”Portland had lost four of its last six, including a 115-96 loss to the surging Utah Jazz on Sunday night.Blazers center Jusuf Nurkic left that game and was listed as questionable against the Warriors with low back soreness, a right calf strain, and right oblique pain. But he started and finished with 17 points and 13 rebounds.Golden State’s Draymond Green was also questionable with a sprained left index finger, but he also started and had 16 points and 12 rebounds.Portland jumped out to a 19-8 lead after Lillard hit a pair of 3-pointers and McCollum added another. Lillard’s layup extended the Blazers’ lead to 38-18.Lillard finished the first quarter with 18 points. Portland led 63-51 at the half.Durant made a 3-pointer and a free throw to narrow the score to 74-73 in the third quarter, his second four-point play of the game. It was as close as the Warriors could get in the quarter and Portland led 92-87 going into the final period. Durant had 18 points in the third quarter alone.The Blazers were 10 games below .500 at the All-Star break last season. Portland is in sixth place in the Western Conference, a half-game up on the Nuggets and Pelicans.“Like I said, it’s a tight race. There’s a lot of teams in the mix and you get to the point of the season where teams are fatigued physically and mentally,” Lillard said. “To be a leader of a team you’ve got to be willing to lead the charge, and not just by saying it, it has to be your actions.”TIP-INS Read Next NEXT BLOCK ASIA 2.0 introduces GURUS AWARDS to recognize and reward industry influencers LATEST STORIES Brace for potentially devastating typhoon approaching PH – NDRRMC Don’t miss out on the latest news and information. center_img Warriors: Warriors coach Steve Kerr was asked before the game if he’s still feeling mentally fried. “No, I’m going to Hawaii tomorrow,” he said. … It was Golden State’s first game on Valentine’s Day since 2007. They had won five straight on the holiday. … Durant on the 50 points: “I took the same shots tonight as I always take. I just happened to get more of them up.”Trail Blazers: Lillard was presented with his All-Star jersey before the game. It will be Lillard’s third All-Star Game. … Former Blazer Bill Walton was part of the television broadcasting team, but during a few timeouts he joined the stunt team in tossing T-shirts to the crowd.SPEAKINGKerr spoke before the game about Wednesday’s school shooting in Florida.“Nothing has been done. It doesn’t seem to matter to our government that children are being shot to death day after day in schools. It doesn’t matter that people are being shot at a concert, movie theater. It’s not enough apparently to move our leadership, our government, the people who are running this country, to actually do anything. That’s demoralizing. But we can do something about it: We can vote people in who actually have the courage to protect people’s lives and not just bow down to the NRA because they financed their campaign for them. Hopefully we’ll find enough people, first of all, to vote good people in, but hopefully we can find enough people with courage to actually help our citizens remain safe and focus on the real safety issues, not building some stupid wall for billions of dollars that has nothing to do with our safety, but actually protecting us from what truly is dangerous, which is maniacs with semi-automatic weapons just slaughtering our children. It’s disgusting.”UP NEXT:Warriors: Host the Los Angeles Clippers on Feb. 22.Trail Blazers: Visit Utah on Feb. 23. View comments Slow and steady hope for near-extinct Bangladesh tortoises Trending Articles PLAY LIST 00:50Trending Articles03:12Kevin Durant out with Achilles injury; to undergo MRI on Tuesday00:59Sports venues to be ready in time for SEA Games01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City Typhoon Kammuri accelerates, gains strength en route to PH AFP official booed out of forum The Blazers led by as many as 20 points in the first half but Stephen Curry’s 3-pointer tied it at 99 with 7:10 left.The Warriors couldn’t get ahead and Lillard’s 3-pointer put Portland up 109-101 with 5:05 to play.Durant’s 3-pointer closed Golden State to 114-111 but McCollum got a 3 for the Blazers on the other end with 2:15 left. Durant’s reverse layup and a pair of free throws cut the margin to 117-115 before Evan Turner’s free throws padded the lead for Portland.The teams traded free throws before Durant nailed a 3-pointer — but the officials said he stepped out of bounds. After review the call was confirmed and the Warriors (44-14) couldn’t catch up.“It was obviously kind of a signature win for us this year so far,” Blazers coach Terry Stotts said. “We knew we were going to have to score points to have a chance to beat them and we made a lot of good plays. Dame was terrific from the start.”ADVERTISEMENT 2 ‘newbie’ drug pushers fall in Lucena sting Portland Trail Blazers guard Damian Lillard clenches his fist after scoring against the Golden State Warriors during the first half of an NBA basketball game in Portland, Ore., Wednesday, Feb. 14, 2018. (AP Photo/Steve Dipaola)PORTLAND, Ore. — Damian Lillard said it may have been Portland’s best win of the season.Lillard had 44 points and eight assists, and the Trail Blazers overcame Kevin Durant’s 50 points to snap a seven-game losing streak to the Golden State Warriors with a 123-117 victory on Wednesday night.ADVERTISEMENTlast_img read more

Spaniards with little to cheer for in Champions League final

first_imgLATEST STORIES MOST READ Ethel Booba twits Mocha over 2 toilets in one cubicle at SEA Games venue After dominating in the domestic competitions in recent years, Barcelona turned its focus on trying to win the Champions League again. It last won the competition in 2015, when it defeated Juventus in the final in Berlin.Barcelona cruised through a group that included finalist Tottenham, Inter Milan and PSV Eindhoven, winning four matches and drawing two to end six points ahead in first place. It also didn’t face major difficulties as it got past Lyon in the round of 16 and Manchester United in the quarterfinals, being able to make it to the semifinals after three straight eliminations in the last eight.The team’s dominance continued in the first leg of the semifinals against Liverpool, when it won 3-0 at the Camp Nou and looked set to finally return to the final. But the team collapsed in England, losing 4-0 to see its title hopes vanish.“We are still recovering from what happened in Liverpool. At least I am,” Lionel Messi said last week. “Our performance was lamentable. It was a very tough loss for us.”REAL MADRIDThe three-time defending champions never really got close to making it to the final.In a frustrating season that included two coaching changes, Real Madrid couldn’t advance past the round of 16 in the European competition, being eliminated after a demoralizing 4-1 loss to Ajax at the Santiago Bernabeu Stadium.It had won its group against Roma, Viktoria Plzen and CSKA Moscow, but its campaign included consecutive losses to CSKA — 1-0 in Russia and 3-0 at the Bernabeu.The early Champions League elimination led to the return of coach Zinedine Zidane, who was at the helm when the club won its last three European titles.ATLETICO MADRID There was at least one Spanish club in seven of the last 10 Champions League finals.This time, tough, as the Spanish capital prepares to host its first final since Inter Milan defeated Bayern Munich at the Santiago Bernabeu Stadium in 2010, Spanish clubs are already starting to plan their offseason.On Saturday, there are only two Spanish players with a chance of playing in the final — Tottenham forward Fernando Llorente and Liverpool defender Alberto Moreno.Here’s a look at some of the reasons why there won’t be any Spanish clubs in this year’s final in Madrid:BARCELONAADVERTISEMENT ‘Rebel attack’ no cause for concern-PNP, AFP Private companies step in to help SEA Games hosting The all-English matchup will be the first Champions League final without a Spanish club since 2013, when Bayern Munich defeated Borussia Dortmund in a match between German teams.Since then, Real Madrid made it to the final four times, Atletico Madrid twice and Barcelona once.FEATURED STORIESSPORTSPrivate companies step in to help SEA Games hostingSPORTSPalace wants Cayetano’s PHISGOC Foundation probed over corruption chargesSPORTSSingapore latest to raise issue on SEA Games food, logistics“We were used to seeing Real Madrid in the final all these years,” said Francisco Javier Diaz de Castro, a 55-year-old Real Madrid supporter. “It’s a weird feeling to think that this time we won’t see it fighting for the Champions League trophy. When we finally get to watch the final in Madrid, the team struggles and can’t make it. I guess that’s how it goes in soccer.”Real Madrid won four titles in its recent streak, beating Atletico in 2014 and 2016, Juventus in 2017 and Liverpool in 2018. Barcelona lifted the trophy in 2015, and it had also won it in 2006, 2009 and 2011. Two-day strike in Bicol fails to cripple transport Catholic schools seek legislated pay hike, too After four straight seasons reaching at least the quarterfinals, Atletico was coming off a disappointing group-stage elimination and was hopeful of playing in the final again at its own stadium.It qualified from a group that included Borussia Dortmund, Club Brugge and Monaco, but the draw for the round of 16 set up an encounter against Juventus and old foe Cristiano Ronaldo. Things went well in the first leg, with the Spanish team winning 2-0 at home, but Ronaldo thrived in the return match, scoring a hat trick in a 3-0 win that ended Atletico’s hopes.VALENCIAValencia was the only other Spanish club in the Champions League this season, and it couldn’t get past a group that included Juventus, Manchester United and Young Boys. It finished third, ahead only of the Swiss club.Sports Related Videospowered by AdSparcRead Next DA eyes importing ‘galunggong’ anew Naomi Osaka plays Azaranka in matchup of current and former No. 1s Sports venues to be ready in time for SEA Games PLAY LIST 00:59Sports venues to be ready in time for SEA Games01:27Filipino athletes get grand send-off ahead of SEA Games00:50Trending Articles02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games02:11Trump awards medals to Jon Voight, Alison Krauss Cayetano: Senate, Drilon to be blamed for SEA Games mess Pedestrians walk past Champions League banner in downtown Madrid, Spain, Wednesday, May 29, 2019. Madrid will be hosting the final again after nearly a decade, but the country’s streak of having at least one team playing for the European title ended this year after five straight seasons, giving home fans little to cheer for when Tottenham faces Liverpool at the Wanda Metropolitano Stadium on Saturday. (AP Photo/Tales Azzoni)MADRID — It will be an unusual Champions League final for Spain.Madrid will be hosting the final again after nearly a decade, but the country’s streak of having at least one team playing for the European title ended this year after five straight seasons, giving home fans little to cheer for when Liverpool faces Tottenham at the Wanda Metropolitano Stadium on Saturday.ADVERTISEMENT PDEA chief backs Robredo in revealing ‘discoveries’ on drug war Don’t miss out on the latest news and information. View commentslast_img read more

Stopping The Google AdWords Morphine Drip: How We Saved $183 Last Week

first_img Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack I have written a number of articles about the importance of being found in Google, especially for B2B marketing.  Though Google AdWords is a great way for businesses to start getting immediate results for search engine marketing — in the longer term, we think the optimal strategy is a balanced approach to PPC (pay-per-click) efforts like Google AdWords and SEO (Search Engine Optimization) efforts.  Too often, businesses get very used to the “morphine drip” of Google AdWords and forget that there are other ways to draw traffic from search engines.  It is widely believed by search marketing experts that more people click on the “unpaid” search results on the left in Google (vs. the AdWords on the right).  Question is, just how much more?  And, though everyone knows free is better, how much better?  Is it really worth all the time and effort to try and rank in the organic search results?Lets take a look at one small example within our own company.  We are now ranking for the term “internet marketing software”.  This is a good thing, because, as it turns out, that precisely describes what we do. HubSpot ranks #6 for this term in the unpaid/natural results.  This gave us 25 visitors last week  So, 25 people  searched on that phrase in Googlek, saw us in the results, and clicked through to our website.  This is not that much traffic, but even then, we would have had to pay Google $183 for this traffic because the average CPC (cost-per-click) is about $7.32 for that phrase.  So essentially, we’re saving over $700/month on just this phrase alone and getting lots of great qualified traffic to our site.  This is what gets us excited about SEO.  But, let’s look at some more data.Most people know that in order to actually be found in Google, you need to be on the first page of results.  But where on the first page, exactly?  Well, recently I looked at a variety of data from Enquior and Marketing Sherpa to compile some aggregate results on Google searches, specifically to see “where the action is” or where people looked and clicked.Here is an eye tracking image of the first page of Google showing what areas people looked at the most.  Red shows the areas where more people looked for longer periods of time, blue areas got less attention, and grey not much at all.  I discussed heat map images before in the article “3 Hot Marketing Tips from Heat Map Analysis”  But here I wanted to go a step further.  What I have done is overlayed some statistics on the heat map image to show where people click.Here are the key takeaways from the data and the images above:1) Organic results get 75%+ of the attention.  People don’t click on the ads nearly as much as the organic results.2) The first organic result gets over 25% of all clicks.  Within the organic results, the first result gets the most clicks by far – more than double the second result.3) Within the ads, the first ad also gets the most clicks.  But, since you pay per click for the ads, you should care less about volume and more about if the traffic will actually convert and what your cost per lead and cost per sale will be.4) There are a good number of clicks on all top 10 organic results.  Even the last result gets about 3% of people to click on it – this is about the same rate as the second pay per click ad, and unlike the ad, its free!Note: Google heat map images from Marketing Sherpa. Originally published Jul 26, 2007 12:22:00 PM, updated March 21 2013 Google Adslast_img read more

6 Simple SEO Tips For Small Business Straight From Google

first_imgGoogle’s Matt Cutts posted a great article on his blog recently with simple and practical tips for small businesses.  The video is included below. 6.    Buying advertising on Google does not influence search results.  1.  7.  SEO 2.  .  Try digg and StumbleUpon. . 3.  Don’t worry that much about the Originally published Jul 10, 2008 10:41:00 AM, updated October 20 2016 Start a blog! The following are some of the simple tips made in the video.  Great advice for small business marketers.  The points in the video are simple, but it’s interesting because it’s straight, unfiltered advice from Google.  5.  keywords meta tag Find conversations using social media Think about what people are going to type to find your site.center_img 8.  What do people search for?  4.  Advertising on Google doesn’t influence rankings. Title tags matter. If something else caught you attention in the video that I haven’t mentioned, please leave a comment.  The above are just some of the hilights   It’s what the user first sees on Google results.  Google to get traffic from Google.  Google crawls your website for free.  Just make sure it can find your website. Examples:  What made you decide to start a small business?  What were your weirdest customer experiences? You do not have to pay Use the meta description tag   Participate in the conversation.  Doesn’t have to be complex or fancy.  Things that are interesting to you are probably interesting to your users/customers. 6 Simple SEO Tips For Small Business Topics: .  It is often shown to web users when they search on Google. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Foursquare’s $5.99 SXSW Booth

first_imgWalking by the Austin convention center, I saw a group of people huddled near one of the doors. As I got closer, I saw people were playing the game four square, then I got even closer and saw they were playing it with one of the founders of Foursquare, and check out our full SXSW content feed at . This game of four square had people lined up to play and everyone walking by was talking about it. This is the type of buzz companies invest a lot of money to achieve. The total investment for Foursquare? Around Topics: Originally published Mar 12, 2010 7:58:00 PM, updated October 20 2016 $5.99 for a box of sidewalk chalk At South By South West, some companies spend hundreds of thousands of dollars in marketing to reach attendees. , the hottest social network on the Web, spent $5.99.  Inbound Marketing Kit Being different wins in inbound marketing kit , whether it is online of off. People often ask how inbound marketing works offline; this is a perfect example. People walking by this game of four square who didn’t know about the application, are likely going to search for it on the Web. Dennis Crowley Inbound Marketing Takeaway Learn more about inbound marketing and how to combine blogging, SEO and social media for results. Inbound marketing isn’t about outspending the competition, it is about being more compelling than them. Getting executives and people who have authority interacting with potential customers can often create a winning combination.  HubSpot’s Virtual Booth Major brands like Pepsi, Microsoft and Chevy have lavish booths with chairs, flat screen TVs, and an army of staff members inside the Austin Convention Center. Foursquare has a CEO playing foursquare outside with potential users. inbound marketing Foursquare Download our Jeffrey L. Cohen . For more, check out this video of people playing four square outside of the convention center: Photo Credit: . . http://blog.hubspot.com/sxsw If you are attending SXSW, be sure to check-in to Foursquare Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

5 Steps to Building an Email Re-engagement Campaign

first_img By removing the inactive ones and focusing on the active recipients, you will maintain a highly responsive list. That will enhance your familiarity with the list and let you perform more accurate testing. You might be surprised at how much more effective A/B split testing can get. Be ready for some interesting results! .  at Topics: 4. Perform More Accurate Testing Did you know that, on average, about 70-75% of your email list is inactive? I, too, jumped in surprise when hearing that from email marketing expert Per Caroe of 3. Purge the Dead Ones Photo credit:  Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Email Marketing Campaigns We don’t want this to happen. So here is how you can go about a complete re-engagement campaign: What types of emails can you send them? Surveys, birthday e-mails and special promos are among some of the most popular campaigns. Separate the subscribes who responded to your first email and follow up with one of your best offers that they have previously neglected. Don’t be limited by what other companies have already done. Think outside the box and make sure you track the results.   After you launch the re-engagement campaign, you will see that some recipients remain inactive. If the list is actually dead, save yourself some money and remove these emails. Purging data tends to scare marketers since managers like to see big numbers. Don’t make the same mistake by treating quantity as quality.   If the majority of your subscribers are not engaged, you should seriously consider launching a series of re-engagement campaigns. Now that mail clients are using engagement metrics to determine your reputation, improving the levels of activity is crucial not only for revenue growth but also for deliverability. As Tara Natanson of Constant Contactcenter_img , “focus on the first 90 days of messaging.” Make sure your first communication with new recipients is relevant and respectful, prompting them to take instant action and remain engaged. “Turns out the smartest investment lies in making your on-boarding process as strong as possible,” wrote Jeanniey. 5. Make On-boarding Process Stronger While reengagement campaigns can be effective in some situations, they can also be pretty time-consuming and expensive. In order to limit them, you should strengthen the on-boarding process of email subscribers. As Jeanniey Mullen 1. Wake Up the Zombies  Create a filter for the people who haven’t opened your emails in 9 months and build a campaign geared towards them. Ask them if they are still interested. Prompt them to make a decision. Force them to take action. By including a provocative subject line and a personal message, you might be able to pull them in emotionally and retain their attention. There is a high probability you will get them to act. 2. Types of Re-Engagement Campaigns Lyris MarketingSherpa’s recent Email Summit noted H4NUM4N wrote Originally published Feb 2, 2011 4:00:00 PM, updated October 20 2016 , “If people on your list aren’t engaging, then the ISP will think your messages aren’t important to your subscribers and may place them in a spam or trash folder.” Have you worked on any out-of-the-box re-engagement campaigns? Share them with us in the comments below.last_img read more

LinkedIn Launches “LinkedIn Today” – Tips Marketers Need to Know

first_img Originally published Mar 10, 2011 2:40:00 PM, updated October 20 2016 LinkedIn Today You should have LinkedIn share buttons on all your content.  Recently, LinkedIn launched a new sharing button that tracks the number of shares much like the buttons from Twitter and Facebook.  (There’s one on this article, give it a quick click!)  Very soon after this new button launched, we added it as an option to the blogs of all 4,000 HubSpot customers – no software to install, it just shows up.  ( Topics: What do you think about LinkedIn today?  What other tips would you have for marketers?  Leave a comment and let’s discuss. .  Other ways include making regular status updates, and answering questions posted on LinkedIn Answers. (Check out the news article featured in the video, look familiar?)  Now that your news and blog posts can spread more virally on LinkedIn, there is even more reason to be active in this business community.  If you have more friends and build better relationships with them on LinkedIn, then it is more likely your content will get more shares and be featured on LinkedIn today.  One way to be active is to join groups and post messages there, like our Today LinkedIn launched a new news aggregation and curation service called What does the launch of LinkedIn Today mean for marketers? Inbound Marketers LinkedIn Groupcenter_img You should be publishing not advertising. .  Here is a short video from the company explaining what it is.   You should be active on LinkedIn. Many other websites automatically curate news based on what your friends have liked, shared or voted such as Reddit, Digg, Facebook and tons more.  So the story here is not the technology, but the fact that this type of service is now available on LinkedIn, making it extremely relevant for B2B marketers. LinkedIn Marketing  LinkedIn today is yet another service that gives inbound marketers an advantage.  Rather than buying ads people ignore, you want to be the content that is showing up on the homepage and being promoted by LinkedIn members.  The best way to do this is to start a blog and be your own publisher.  In fact, I’m hoping that this article gets featured on LinkedIn today because all of you share it on LinkedIn. ).  If you are not using HubSpot for marketing, you’ll have to figure out how to add the new button to your blog, maybe contact a web developer, etc.  Either way, you need to do it!  Having these buttons on your content makes it much more likely your website visitors will share the content with their networks and your company will get more attention on LinkedIn. Note to customers: There is a checkbox in blog options to turn it on or off, very easy – if you have any trouble, just call support at 888-HubSpot LinkedIn is a huge social network, has a strong following and usage among b2b companies and is the largest business / career focused community in the world.  If you sell to other businesses, or even to individual business people, you need to know what you should do to get the most out of LinkedIn Today.  Here are some of the key tips for marketers: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

3 Steps to Creating Effective Buyer Personas [Marketing Cast]

first_imgAre you marketing to the right people? If you’ve created buyer personas and are now launching campaigns that appeal to those segments of people, you would know.In this episode of the Weekly Marketing Cast, David Meerman Scott discusses how to create buyer personas and what steps you should take next.What Is a Buyer Persona?“A buyer persona is when you slice your marketplace into individual groups of people,” explains David. In other words, the term describes your target audience.For instance, if you are a marketing manager at a hotel, you might have five buyer personas: an independent business traveler, a corporate travel manager, an event planner, a vacationing family, and a couple planning their wedding reception. When running marketing campaigns, you will need to adapt your messaging to fit the needs of these different buyer personas.1. Interview Your Buyer Personas“Once you identify who your buyer personas are, you need to interview those buyers,” advises David. Make sure the people you pick to talk to aren’t already your existing customers. Take 20-30 people who fit each persona and ask them open-ended questions that are not necessarily related to your product or services. “You want to end up with broad questions,” David says.2. Create Profile(s) for the Persona(s)Take the information you have gathered from your interviews and come up with a profile for each group. Give each of your personas a name and an image. If your business is a hotel, for instance, your buyer personas might include Wedding Wendy, for ladies planning their wedding receptions, and Business Traveler Ben, for corporate business professionals. Remembering about the needs of your different target audiences is so critical that some companies have placed images of their buyer personas throughout offices and on the walls of conference rooms.3. How to Market to Buyer PersonasIn order to effectively market to buyer personas, you will need to create content that targets these segments. For instance, for the newlyweds, you might have a blog that talks about wedding bands. The buyer personas are unique in what they need and how you market to them. Before you start a campaign, ask yourself, “What would Wedding Wendy say about this?” or “Would this piece of content appeal to Wedding Wendy?”Buyer personas help your marketing come alive, says David. It’s so much better than merely talking about your products or services.Do you use buyer personas in your marketing? Buyer Personas Originally published Sep 12, 2011 11:00:00 AM, updated February 01 2017 Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

The Time-Crunched Marketer’s Guide to Creating Lead-Gen Offers

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack MarketingSherpa reports that 60% of marketers have fewer than 10 landing pages on their website. But the more landing pages you have, the more opportunities you have to generate leads. So what gives?Well, before you generate leads, before you create a landing page, before you even craft your call-to-action, you need something to offer your leads. You know, something worth redeeming in exchange for their contact information. The problem is, creating content takes time, which might be why so few marketers are utilizing landing pages to their fullest extent.So what’s a time-crunched marketer to do? The time for excuses is over, because there are ways to create valuable marketing offer content quickly; it just takes a little out-of-the box thinking. Use these shortcuts to create new offer content, quickly build a new landing page (following these landing page best practices, of course), and start generating more qualified leads for your business!Blog BundleIf you’re a dedicated inbound marketer, you’re probably blogging on a regular basis and have built up a great arsenal of short-form content. And while each new blog post you publish continues to work for you in search engines, eventually they get buried with all the new content you publish. A blog bundle — a compilation of your best blog posts around a given topic — is a great way to resurface your best blog content and simultaneously create a new lead-gen offer.Select a theme around which to structure the blog bundle, preferably around a topic that aligns with leads that convert at a high rate. HubSpot, for example, might not (depending on our analytics, of course) want to choose “inbound marketing” as a topic for a blog bundle; not only is it far too broad to be helpful, but perhaps leads that download content about inbound marketing as a general concept don’t close at a very high rate. But let’s say leads that find HubSpot via search terms related to SEO and download content about SEO convert at an extremely high rate — that’d be an excellent topic to select for a blog bundle offer!If you use tags on your blog to categorize content, simply search the tags to pull up all of your content related to the topic you select. Alternatively, you can perform a site search by typing site:www.insertblogURL.com “insert search term” into Google to resurface the content. Choose only your best blog content, and try to select a mix of blog posts that cover all angles of your subject.Data CompilationIt sounds sacrilegious, but there are inbound marketers out there that would rather kick a puppy than create a piece of content. That puts them in quite a pickle when tasked with creating offer content. But research and data — especially when it’s original — is a content goldmine that makes for a fantastic offer with very little writing required.Do you perform your own research about your industry that you could share with leads? Do your partners or affiliates? Alternatively, do you stay up-to-date on third-party research that would interest your audience, like analyst reports? Combine all of this interesting research and data into a lead gen offer (just make sure you have the permission to first). For an example of offer content centered around data, check out our 100 Awesome Marketing Stats, Charts, and Graphs, or our annual State of Inbound Marketing in 2012 Report.Presentation SlidesSo you just gave an awesome presentation to your boss, colleagues, clients, or even at a speaking gig. Don’t let those slides go to waste. Turn your .ppt into an offer for those who couldn’t attend the live presentation, or who would benefit from consuming the content in your presentation. All you have to do is edit your slides slightly to be applicable to a wider audience!For example, your presentation may have proprietary internal data, or perhaps you customized it with your client’s logo — audit your presentation for these details so the content appeals to a general audience. Then go through each slide and ask yourself whether the content of the slide is self explanatory. If you made heavy use of the “Notes” section or explained many concepts verbally, edit the slides to include that extra information that those who didn’t hear your presentation live would need to get value from the slides.Rework Existing Offers for PersonasInstead of starting from scratch, why not make the offer content you already have more targeted by better aligning it with your buyer personas? This will not only help you generate new leads, but also drive more reconversions in your lead nurturing — in fact, Aberdeen Group found a 10% improvement in conversion rates for more personalized lead nurturing emails.Identify the best offer content you have, ideally one in each stage of the sales cycle — awareness, evaluation, and purchase. You’ll be able to identify which offer content is best by visiting your marketing analytics, and selecting those with the best conversion rates. Content from the awareness stage should have a high visitor-to-lead conversion rate; content from the evaluation stage should have a high rate of reconversion; and content from the purchase stage should have a high lead-to-customer conversion rate.Once you’ve identified the best offers, you can simply update the language and layout to cater to each persona’s interests and needs. For example, you might change an offer targeted at a C-suite executive to be shorter, use a more professional tone, and provide less tactical and more strategic advice. On the other hand, the same offer targeted at a mid-level manager might go into more detail, use less industry jargon, and focus on the nitty gritty tactics of your solution.You can learn more about how to adjust the content of your existing offers in our blog post that breaks down how to tailor lead nurturing content to different buyer personas.Update Out-of-Date OffersJust as you can update existing content to be better targeted, your old offers should be updated and relaunched, positioned as a more current piece of content. Even your most evergreen content will likely need to be polished up as data and statistics become out of date and new advancements are made in your industry that would be useful to add to the content.At HubSpot, for example, we make a regular practice of updating ebooks. Take our ebook, 15 Business Blogging Mistakes & Easy Fixes. There weren’t originally 15 mistakes in that ebook; there were only 13. But over time, it became clear the content could be more comprehensive, so we added in two more problems and solutions. Then, we gave the graphics a much needed facelift (optional), and relaunched the offer by writing new blog posts about blogging (how meta) and using the ebook in our lead nurturing emails.Record an InterviewValuable content comes in forms other than the written word, so here’s another idea for those inbound marketers who don’t fancy writing. Record an interview, either on video or, if you’re camera shy, just audio. HubSpot did this on, ironically, the subject of whether content should live behind a form in HubSpot Debate: Should You Put Your Content Behind Forms? In the video, CMO Mike Volpe and Marketer-in-Residence David Meerman Scott discuss whether it’s better for content to be form-free; the discussion lasted about a half an hour, but yours certainly doesn’t have to. Simply take 10 or 15 minutes to tackle an interesting topic with a co-worker or industry expert, record the discussion, and create a landing page that summarizes the points that will be covered in the recording!FAQ-Driven EbookCan’t find a chunk of time long enough to devote to ebook writing? Or is the prospect of doing a deep dive into one topic too overwhelming? Take the FAQ approach to your next piece of long-form content. The FAQ approach is a common one I take when writing blog posts — after speaking with co-workers in departments like Sales, Support, and Consulting, I aggregate questions that leads and customers commonly ask and note them for future blog topics.You can do this for an ebook, too! Ask employees who are on the front lines with leads and customers every day to jot down common questions they receive and send them your way so you can progressively write your ebook; alternatively, ask them to write down their answers to the questions, leveraging the power of the team to create your next piece of offer content. Soon, you’ll have “[Your Company]’s Answers to [Your Industry]’s Burning Questions.” Okay, maybe I’ll leave the title brainstorming to you.Turn How-To Content Into ChecklistsMany marketers get hung up on length when creating offer content, but length is never an indicator of quality or usefulness. In fact, it’s important to create content in different formats, since not everyone consumes content in the same way. So take your how-to, action-oriented content, and turn it into a downloadable checklist.Let’s take HubSpot’s blog post, “9 Questions you MUST Ask Before Hiring a Freelance Blogger,” for example. The post goes into lots of detail about why it’s important to ask each question and how each interviewee’s answer should be structured. But once a reader understands these concepts, they really just need a reminder of what those 9 questions are. After all, they’re not going to remember all 9 questions every time they go into an interview. Repurposing this content in a checklist format with a call-to-action that says, “Download Your Business Blogger Interview Guide” is a perfect way to repurpose this how-to content in a way that’s quick for you, and helpful, bookmarkable content for your reader.Create TemplatesJust as checklists help your leads perform recurring tasks with more ease, there may be templates you can create for your leads in Excel, Word, Photoshop, etc. that would help them do something easier or better. For example, a tax accountant might prepare a spreadsheet with formulas that helps calculate common deductions. Or maybe an event coordinator could create templates of room layouts for the city’s most popular event spaces. HubSpot’s CMO Mike Volpe created a template for marketers to complete their leads waterfall graph, which can be found in our blog post that explains it in more detail. Ask yourself what problems your leads and customers encounter, and whether there are templates you can quickly create and offer for download to make that job easier.Ask the ExpertsYou may not have all the answers, but perhaps you have trusted colleagues, industry contacts, or even followers and fans on your social media accounts who do. Select a controversial topic or difficult problem many in your industry face, and ask your network for their take on the issue. Then bundle their responses and advice into one piece of content — it can be visual like our 54 Pearls of Marketing Wisdom, or if you’re not comfortable with graphic design, written and nicely formatted like a whitepaper or ebook.Turn a Live Presentation Into a Webinar OfferNext time you host a live presentation or webinar, be sure to record it so you can leverage the offer well after the live audience disperses. This is some seriously low-hanging fruit content that should be turned into a lead generating offer. We record all of our public presentations so they can be used as offers at a later date. Remember, not everyone can attend these sessions live, but it doesn’t mean they’re not interested in the content.And if your webinar didn’t go as well live as it did during rehearsal, no worries. You can always set aside an hour to re-record the presentation that you turn into the offer — you know, without the live audience and technical difficulties.Create Co-Branded ContentIf you’re short on time, why not divide up the responsibility of creating offer content with someone in your industry who is looking to get exposure to your audience? For example, our ebook, How to Generate Leads Using LinkedIn was co-written by HubSpot’s Anum Hussain and Jamie Turner, founder of 60-Second Marketer. This approach works well for other content formats, too, particularly webinars. Partner up to host a webinar with someone in your industry whose audience you’d like exposure to. You can use the recording to generate leads on your own site, and include a call-to-action at the end of the webinar to encourage action from the new audience to whom you’re speaking.There’s Always OutsourcingIf you can’t find the time or inclination to create offer content, you can always outsource content creation. You can build all the calls-to-action and landing pages in the world, but without valuable content to make redemption worthwhile, your lead generation will quickly dry up. Leverage these shortcuts for creating lead generation content, or if time is really your most precious resource, get in touch with a qualified freelance writer to keep your content creation going.What tricks and shortcuts do you use to create valuable offer content in a time crunch?Image credit: Andres Rueda Lead Generation Originally published Mar 21, 2012 9:00:00 AM, updated October 20 2016 Topics:last_img read more