Lillard drops 44 as Blazers overcome Durant’s 50, Warriors

first_imgRockets win 10th straight, top Kings John Lloyd Cruz a dashing guest at Vhong Navarro’s wedding MOST READ Globe Business launches leading cloud-enabled and hardware-agnostic conferencing platform in PH CJ McCollum added 29 points for the Blazers (32-26), who go into the All-Star break six games over .500.“Going into the break, how tight the standings are in the West, needing to come up with a big win, and we came up with it. So it’s probably our best performance, if not the best then definitely top two or top three,” said Lillard, who has scored 133 points in the last three games, the highest point total for that span in franchise history.FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSLillard, Anthony lead Blazers over ThunderSPORTSMalditas save PH from shutoutLillard is also the first player in the league this season with at least 39 points in three straight games.Portland spoiled Durant’s fifth career 50-point game and first this season. He added seven rebounds and six assists, but despite his efforts Golden State had its three-game winning streak snapped and fell a half-game behind Houston for the league’s best record. Durant said the Warriors need to have more of a sense of urgency.“Teams get up to play us. They want to beat us, and they give us their best,” Durant said. “Some guys are going to have great nights against us. They did tonight.”Portland had lost four of its last six, including a 115-96 loss to the surging Utah Jazz on Sunday night.Blazers center Jusuf Nurkic left that game and was listed as questionable against the Warriors with low back soreness, a right calf strain, and right oblique pain. But he started and finished with 17 points and 13 rebounds.Golden State’s Draymond Green was also questionable with a sprained left index finger, but he also started and had 16 points and 12 rebounds.Portland jumped out to a 19-8 lead after Lillard hit a pair of 3-pointers and McCollum added another. Lillard’s layup extended the Blazers’ lead to 38-18.Lillard finished the first quarter with 18 points. Portland led 63-51 at the half.Durant made a 3-pointer and a free throw to narrow the score to 74-73 in the third quarter, his second four-point play of the game. It was as close as the Warriors could get in the quarter and Portland led 92-87 going into the final period. Durant had 18 points in the third quarter alone.The Blazers were 10 games below .500 at the All-Star break last season. Portland is in sixth place in the Western Conference, a half-game up on the Nuggets and Pelicans.“Like I said, it’s a tight race. There’s a lot of teams in the mix and you get to the point of the season where teams are fatigued physically and mentally,” Lillard said. “To be a leader of a team you’ve got to be willing to lead the charge, and not just by saying it, it has to be your actions.”TIP-INS Read Next NEXT BLOCK ASIA 2.0 introduces GURUS AWARDS to recognize and reward industry influencers LATEST STORIES Brace for potentially devastating typhoon approaching PH – NDRRMC Don’t miss out on the latest news and information. center_img Warriors: Warriors coach Steve Kerr was asked before the game if he’s still feeling mentally fried. “No, I’m going to Hawaii tomorrow,” he said. … It was Golden State’s first game on Valentine’s Day since 2007. They had won five straight on the holiday. … Durant on the 50 points: “I took the same shots tonight as I always take. I just happened to get more of them up.”Trail Blazers: Lillard was presented with his All-Star jersey before the game. It will be Lillard’s third All-Star Game. … Former Blazer Bill Walton was part of the television broadcasting team, but during a few timeouts he joined the stunt team in tossing T-shirts to the crowd.SPEAKINGKerr spoke before the game about Wednesday’s school shooting in Florida.“Nothing has been done. It doesn’t seem to matter to our government that children are being shot to death day after day in schools. It doesn’t matter that people are being shot at a concert, movie theater. It’s not enough apparently to move our leadership, our government, the people who are running this country, to actually do anything. That’s demoralizing. But we can do something about it: We can vote people in who actually have the courage to protect people’s lives and not just bow down to the NRA because they financed their campaign for them. Hopefully we’ll find enough people, first of all, to vote good people in, but hopefully we can find enough people with courage to actually help our citizens remain safe and focus on the real safety issues, not building some stupid wall for billions of dollars that has nothing to do with our safety, but actually protecting us from what truly is dangerous, which is maniacs with semi-automatic weapons just slaughtering our children. It’s disgusting.”UP NEXT:Warriors: Host the Los Angeles Clippers on Feb. 22.Trail Blazers: Visit Utah on Feb. 23. View comments Slow and steady hope for near-extinct Bangladesh tortoises Trending Articles PLAY LIST 00:50Trending Articles03:12Kevin Durant out with Achilles injury; to undergo MRI on Tuesday00:59Sports venues to be ready in time for SEA Games01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City Typhoon Kammuri accelerates, gains strength en route to PH AFP official booed out of forum The Blazers led by as many as 20 points in the first half but Stephen Curry’s 3-pointer tied it at 99 with 7:10 left.The Warriors couldn’t get ahead and Lillard’s 3-pointer put Portland up 109-101 with 5:05 to play.Durant’s 3-pointer closed Golden State to 114-111 but McCollum got a 3 for the Blazers on the other end with 2:15 left. Durant’s reverse layup and a pair of free throws cut the margin to 117-115 before Evan Turner’s free throws padded the lead for Portland.The teams traded free throws before Durant nailed a 3-pointer — but the officials said he stepped out of bounds. After review the call was confirmed and the Warriors (44-14) couldn’t catch up.“It was obviously kind of a signature win for us this year so far,” Blazers coach Terry Stotts said. “We knew we were going to have to score points to have a chance to beat them and we made a lot of good plays. Dame was terrific from the start.”ADVERTISEMENT 2 ‘newbie’ drug pushers fall in Lucena sting Portland Trail Blazers guard Damian Lillard clenches his fist after scoring against the Golden State Warriors during the first half of an NBA basketball game in Portland, Ore., Wednesday, Feb. 14, 2018. (AP Photo/Steve Dipaola)PORTLAND, Ore. — Damian Lillard said it may have been Portland’s best win of the season.Lillard had 44 points and eight assists, and the Trail Blazers overcame Kevin Durant’s 50 points to snap a seven-game losing streak to the Golden State Warriors with a 123-117 victory on Wednesday night.ADVERTISEMENTlast_img read more

Spaniards with little to cheer for in Champions League final

first_imgLATEST STORIES MOST READ Ethel Booba twits Mocha over 2 toilets in one cubicle at SEA Games venue After dominating in the domestic competitions in recent years, Barcelona turned its focus on trying to win the Champions League again. It last won the competition in 2015, when it defeated Juventus in the final in Berlin.Barcelona cruised through a group that included finalist Tottenham, Inter Milan and PSV Eindhoven, winning four matches and drawing two to end six points ahead in first place. It also didn’t face major difficulties as it got past Lyon in the round of 16 and Manchester United in the quarterfinals, being able to make it to the semifinals after three straight eliminations in the last eight.The team’s dominance continued in the first leg of the semifinals against Liverpool, when it won 3-0 at the Camp Nou and looked set to finally return to the final. But the team collapsed in England, losing 4-0 to see its title hopes vanish.“We are still recovering from what happened in Liverpool. At least I am,” Lionel Messi said last week. “Our performance was lamentable. It was a very tough loss for us.”REAL MADRIDThe three-time defending champions never really got close to making it to the final.In a frustrating season that included two coaching changes, Real Madrid couldn’t advance past the round of 16 in the European competition, being eliminated after a demoralizing 4-1 loss to Ajax at the Santiago Bernabeu Stadium.It had won its group against Roma, Viktoria Plzen and CSKA Moscow, but its campaign included consecutive losses to CSKA — 1-0 in Russia and 3-0 at the Bernabeu.The early Champions League elimination led to the return of coach Zinedine Zidane, who was at the helm when the club won its last three European titles.ATLETICO MADRID There was at least one Spanish club in seven of the last 10 Champions League finals.This time, tough, as the Spanish capital prepares to host its first final since Inter Milan defeated Bayern Munich at the Santiago Bernabeu Stadium in 2010, Spanish clubs are already starting to plan their offseason.On Saturday, there are only two Spanish players with a chance of playing in the final — Tottenham forward Fernando Llorente and Liverpool defender Alberto Moreno.Here’s a look at some of the reasons why there won’t be any Spanish clubs in this year’s final in Madrid:BARCELONAADVERTISEMENT ‘Rebel attack’ no cause for concern-PNP, AFP Private companies step in to help SEA Games hosting The all-English matchup will be the first Champions League final without a Spanish club since 2013, when Bayern Munich defeated Borussia Dortmund in a match between German teams.Since then, Real Madrid made it to the final four times, Atletico Madrid twice and Barcelona once.FEATURED STORIESSPORTSPrivate companies step in to help SEA Games hostingSPORTSPalace wants Cayetano’s PHISGOC Foundation probed over corruption chargesSPORTSSingapore latest to raise issue on SEA Games food, logistics“We were used to seeing Real Madrid in the final all these years,” said Francisco Javier Diaz de Castro, a 55-year-old Real Madrid supporter. “It’s a weird feeling to think that this time we won’t see it fighting for the Champions League trophy. When we finally get to watch the final in Madrid, the team struggles and can’t make it. I guess that’s how it goes in soccer.”Real Madrid won four titles in its recent streak, beating Atletico in 2014 and 2016, Juventus in 2017 and Liverpool in 2018. Barcelona lifted the trophy in 2015, and it had also won it in 2006, 2009 and 2011. Two-day strike in Bicol fails to cripple transport Catholic schools seek legislated pay hike, too After four straight seasons reaching at least the quarterfinals, Atletico was coming off a disappointing group-stage elimination and was hopeful of playing in the final again at its own stadium.It qualified from a group that included Borussia Dortmund, Club Brugge and Monaco, but the draw for the round of 16 set up an encounter against Juventus and old foe Cristiano Ronaldo. Things went well in the first leg, with the Spanish team winning 2-0 at home, but Ronaldo thrived in the return match, scoring a hat trick in a 3-0 win that ended Atletico’s hopes.VALENCIAValencia was the only other Spanish club in the Champions League this season, and it couldn’t get past a group that included Juventus, Manchester United and Young Boys. It finished third, ahead only of the Swiss club.Sports Related Videospowered by AdSparcRead Next DA eyes importing ‘galunggong’ anew Naomi Osaka plays Azaranka in matchup of current and former No. 1s Sports venues to be ready in time for SEA Games PLAY LIST 00:59Sports venues to be ready in time for SEA Games01:27Filipino athletes get grand send-off ahead of SEA Games00:50Trending Articles02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games02:11Trump awards medals to Jon Voight, Alison Krauss Cayetano: Senate, Drilon to be blamed for SEA Games mess Pedestrians walk past Champions League banner in downtown Madrid, Spain, Wednesday, May 29, 2019. Madrid will be hosting the final again after nearly a decade, but the country’s streak of having at least one team playing for the European title ended this year after five straight seasons, giving home fans little to cheer for when Tottenham faces Liverpool at the Wanda Metropolitano Stadium on Saturday. (AP Photo/Tales Azzoni)MADRID — It will be an unusual Champions League final for Spain.Madrid will be hosting the final again after nearly a decade, but the country’s streak of having at least one team playing for the European title ended this year after five straight seasons, giving home fans little to cheer for when Liverpool faces Tottenham at the Wanda Metropolitano Stadium on Saturday.ADVERTISEMENT PDEA chief backs Robredo in revealing ‘discoveries’ on drug war Don’t miss out on the latest news and information. View commentslast_img read more

Stopping The Google AdWords Morphine Drip: How We Saved $183 Last Week

first_img Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack I have written a number of articles about the importance of being found in Google, especially for B2B marketing.  Though Google AdWords is a great way for businesses to start getting immediate results for search engine marketing — in the longer term, we think the optimal strategy is a balanced approach to PPC (pay-per-click) efforts like Google AdWords and SEO (Search Engine Optimization) efforts.  Too often, businesses get very used to the “morphine drip” of Google AdWords and forget that there are other ways to draw traffic from search engines.  It is widely believed by search marketing experts that more people click on the “unpaid” search results on the left in Google (vs. the AdWords on the right).  Question is, just how much more?  And, though everyone knows free is better, how much better?  Is it really worth all the time and effort to try and rank in the organic search results?Lets take a look at one small example within our own company.  We are now ranking for the term “internet marketing software”.  This is a good thing, because, as it turns out, that precisely describes what we do. HubSpot ranks #6 for this term in the unpaid/natural results.  This gave us 25 visitors last week  So, 25 people  searched on that phrase in Googlek, saw us in the results, and clicked through to our website.  This is not that much traffic, but even then, we would have had to pay Google $183 for this traffic because the average CPC (cost-per-click) is about $7.32 for that phrase.  So essentially, we’re saving over $700/month on just this phrase alone and getting lots of great qualified traffic to our site.  This is what gets us excited about SEO.  But, let’s look at some more data.Most people know that in order to actually be found in Google, you need to be on the first page of results.  But where on the first page, exactly?  Well, recently I looked at a variety of data from Enquior and Marketing Sherpa to compile some aggregate results on Google searches, specifically to see “where the action is” or where people looked and clicked.Here is an eye tracking image of the first page of Google showing what areas people looked at the most.  Red shows the areas where more people looked for longer periods of time, blue areas got less attention, and grey not much at all.  I discussed heat map images before in the article “3 Hot Marketing Tips from Heat Map Analysis”  But here I wanted to go a step further.  What I have done is overlayed some statistics on the heat map image to show where people click.Here are the key takeaways from the data and the images above:1) Organic results get 75%+ of the attention.  People don’t click on the ads nearly as much as the organic results.2) The first organic result gets over 25% of all clicks.  Within the organic results, the first result gets the most clicks by far – more than double the second result.3) Within the ads, the first ad also gets the most clicks.  But, since you pay per click for the ads, you should care less about volume and more about if the traffic will actually convert and what your cost per lead and cost per sale will be.4) There are a good number of clicks on all top 10 organic results.  Even the last result gets about 3% of people to click on it – this is about the same rate as the second pay per click ad, and unlike the ad, its free!Note: Google heat map images from Marketing Sherpa. Originally published Jul 26, 2007 12:22:00 PM, updated March 21 2013 Google Adslast_img read more

6 Simple SEO Tips For Small Business Straight From Google

first_imgGoogle’s Matt Cutts posted a great article on his blog recently with simple and practical tips for small businesses.  The video is included below. 6.    Buying advertising on Google does not influence search results.  1.  7.  SEO 2.  .  Try digg and StumbleUpon. . 3.  Don’t worry that much about the Originally published Jul 10, 2008 10:41:00 AM, updated October 20 2016 Start a blog! The following are some of the simple tips made in the video.  Great advice for small business marketers.  The points in the video are simple, but it’s interesting because it’s straight, unfiltered advice from Google.  5.  keywords meta tag Find conversations using social media Think about what people are going to type to find your site.center_img 8.  What do people search for?  4.  Advertising on Google doesn’t influence rankings. Title tags matter. If something else caught you attention in the video that I haven’t mentioned, please leave a comment.  The above are just some of the hilights   It’s what the user first sees on Google results.  Google to get traffic from Google.  Google crawls your website for free.  Just make sure it can find your website. Examples:  What made you decide to start a small business?  What were your weirdest customer experiences? You do not have to pay Use the meta description tag   Participate in the conversation.  Doesn’t have to be complex or fancy.  Things that are interesting to you are probably interesting to your users/customers. 6 Simple SEO Tips For Small Business Topics: .  It is often shown to web users when they search on Google. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Foursquare’s $5.99 SXSW Booth

first_imgWalking by the Austin convention center, I saw a group of people huddled near one of the doors. As I got closer, I saw people were playing the game four square, then I got even closer and saw they were playing it with one of the founders of Foursquare, and check out our full SXSW content feed at . This game of four square had people lined up to play and everyone walking by was talking about it. This is the type of buzz companies invest a lot of money to achieve. The total investment for Foursquare? Around Topics: Originally published Mar 12, 2010 7:58:00 PM, updated October 20 2016 $5.99 for a box of sidewalk chalk At South By South West, some companies spend hundreds of thousands of dollars in marketing to reach attendees. , the hottest social network on the Web, spent $5.99.  Inbound Marketing Kit Being different wins in inbound marketing kit , whether it is online of off. People often ask how inbound marketing works offline; this is a perfect example. People walking by this game of four square who didn’t know about the application, are likely going to search for it on the Web. Dennis Crowley Inbound Marketing Takeaway Learn more about inbound marketing and how to combine blogging, SEO and social media for results. Inbound marketing isn’t about outspending the competition, it is about being more compelling than them. Getting executives and people who have authority interacting with potential customers can often create a winning combination.  HubSpot’s Virtual Booth Major brands like Pepsi, Microsoft and Chevy have lavish booths with chairs, flat screen TVs, and an army of staff members inside the Austin Convention Center. Foursquare has a CEO playing foursquare outside with potential users. inbound marketing Foursquare Download our Jeffrey L. Cohen . For more, check out this video of people playing four square outside of the convention center: Photo Credit: . . http://blog.hubspot.com/sxsw If you are attending SXSW, be sure to check-in to Foursquare Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

5 Steps to Building an Email Re-engagement Campaign

first_img By removing the inactive ones and focusing on the active recipients, you will maintain a highly responsive list. That will enhance your familiarity with the list and let you perform more accurate testing. You might be surprised at how much more effective A/B split testing can get. Be ready for some interesting results! .  at Topics: 4. Perform More Accurate Testing Did you know that, on average, about 70-75% of your email list is inactive? I, too, jumped in surprise when hearing that from email marketing expert Per Caroe of 3. Purge the Dead Ones Photo credit:  Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Email Marketing Campaigns We don’t want this to happen. So here is how you can go about a complete re-engagement campaign: What types of emails can you send them? Surveys, birthday e-mails and special promos are among some of the most popular campaigns. Separate the subscribes who responded to your first email and follow up with one of your best offers that they have previously neglected. Don’t be limited by what other companies have already done. Think outside the box and make sure you track the results.   After you launch the re-engagement campaign, you will see that some recipients remain inactive. If the list is actually dead, save yourself some money and remove these emails. Purging data tends to scare marketers since managers like to see big numbers. Don’t make the same mistake by treating quantity as quality.   If the majority of your subscribers are not engaged, you should seriously consider launching a series of re-engagement campaigns. Now that mail clients are using engagement metrics to determine your reputation, improving the levels of activity is crucial not only for revenue growth but also for deliverability. As Tara Natanson of Constant Contactcenter_img , “focus on the first 90 days of messaging.” Make sure your first communication with new recipients is relevant and respectful, prompting them to take instant action and remain engaged. “Turns out the smartest investment lies in making your on-boarding process as strong as possible,” wrote Jeanniey. 5. Make On-boarding Process Stronger While reengagement campaigns can be effective in some situations, they can also be pretty time-consuming and expensive. In order to limit them, you should strengthen the on-boarding process of email subscribers. As Jeanniey Mullen 1. Wake Up the Zombies  Create a filter for the people who haven’t opened your emails in 9 months and build a campaign geared towards them. Ask them if they are still interested. Prompt them to make a decision. Force them to take action. By including a provocative subject line and a personal message, you might be able to pull them in emotionally and retain their attention. There is a high probability you will get them to act. 2. Types of Re-Engagement Campaigns Lyris MarketingSherpa’s recent Email Summit noted H4NUM4N wrote Originally published Feb 2, 2011 4:00:00 PM, updated October 20 2016 , “If people on your list aren’t engaging, then the ISP will think your messages aren’t important to your subscribers and may place them in a spam or trash folder.” Have you worked on any out-of-the-box re-engagement campaigns? Share them with us in the comments below.last_img read more

LinkedIn Launches “LinkedIn Today” – Tips Marketers Need to Know

first_img Originally published Mar 10, 2011 2:40:00 PM, updated October 20 2016 LinkedIn Today You should have LinkedIn share buttons on all your content.  Recently, LinkedIn launched a new sharing button that tracks the number of shares much like the buttons from Twitter and Facebook.  (There’s one on this article, give it a quick click!)  Very soon after this new button launched, we added it as an option to the blogs of all 4,000 HubSpot customers – no software to install, it just shows up.  ( Topics: What do you think about LinkedIn today?  What other tips would you have for marketers?  Leave a comment and let’s discuss. .  Other ways include making regular status updates, and answering questions posted on LinkedIn Answers. (Check out the news article featured in the video, look familiar?)  Now that your news and blog posts can spread more virally on LinkedIn, there is even more reason to be active in this business community.  If you have more friends and build better relationships with them on LinkedIn, then it is more likely your content will get more shares and be featured on LinkedIn today.  One way to be active is to join groups and post messages there, like our Today LinkedIn launched a new news aggregation and curation service called What does the launch of LinkedIn Today mean for marketers? Inbound Marketers LinkedIn Groupcenter_img You should be publishing not advertising. .  Here is a short video from the company explaining what it is.   You should be active on LinkedIn. Many other websites automatically curate news based on what your friends have liked, shared or voted such as Reddit, Digg, Facebook and tons more.  So the story here is not the technology, but the fact that this type of service is now available on LinkedIn, making it extremely relevant for B2B marketers. LinkedIn Marketing  LinkedIn today is yet another service that gives inbound marketers an advantage.  Rather than buying ads people ignore, you want to be the content that is showing up on the homepage and being promoted by LinkedIn members.  The best way to do this is to start a blog and be your own publisher.  In fact, I’m hoping that this article gets featured on LinkedIn today because all of you share it on LinkedIn. ).  If you are not using HubSpot for marketing, you’ll have to figure out how to add the new button to your blog, maybe contact a web developer, etc.  Either way, you need to do it!  Having these buttons on your content makes it much more likely your website visitors will share the content with their networks and your company will get more attention on LinkedIn. Note to customers: There is a checkbox in blog options to turn it on or off, very easy – if you have any trouble, just call support at 888-HubSpot LinkedIn is a huge social network, has a strong following and usage among b2b companies and is the largest business / career focused community in the world.  If you sell to other businesses, or even to individual business people, you need to know what you should do to get the most out of LinkedIn Today.  Here are some of the key tips for marketers: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

3 Steps to Creating Effective Buyer Personas [Marketing Cast]

first_imgAre you marketing to the right people? If you’ve created buyer personas and are now launching campaigns that appeal to those segments of people, you would know.In this episode of the Weekly Marketing Cast, David Meerman Scott discusses how to create buyer personas and what steps you should take next.What Is a Buyer Persona?“A buyer persona is when you slice your marketplace into individual groups of people,” explains David. In other words, the term describes your target audience.For instance, if you are a marketing manager at a hotel, you might have five buyer personas: an independent business traveler, a corporate travel manager, an event planner, a vacationing family, and a couple planning their wedding reception. When running marketing campaigns, you will need to adapt your messaging to fit the needs of these different buyer personas.1. Interview Your Buyer Personas“Once you identify who your buyer personas are, you need to interview those buyers,” advises David. Make sure the people you pick to talk to aren’t already your existing customers. Take 20-30 people who fit each persona and ask them open-ended questions that are not necessarily related to your product or services. “You want to end up with broad questions,” David says.2. Create Profile(s) for the Persona(s)Take the information you have gathered from your interviews and come up with a profile for each group. Give each of your personas a name and an image. If your business is a hotel, for instance, your buyer personas might include Wedding Wendy, for ladies planning their wedding receptions, and Business Traveler Ben, for corporate business professionals. Remembering about the needs of your different target audiences is so critical that some companies have placed images of their buyer personas throughout offices and on the walls of conference rooms.3. How to Market to Buyer PersonasIn order to effectively market to buyer personas, you will need to create content that targets these segments. For instance, for the newlyweds, you might have a blog that talks about wedding bands. The buyer personas are unique in what they need and how you market to them. Before you start a campaign, ask yourself, “What would Wedding Wendy say about this?” or “Would this piece of content appeal to Wedding Wendy?”Buyer personas help your marketing come alive, says David. It’s so much better than merely talking about your products or services.Do you use buyer personas in your marketing? Buyer Personas Originally published Sep 12, 2011 11:00:00 AM, updated February 01 2017 Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

The Time-Crunched Marketer’s Guide to Creating Lead-Gen Offers

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack MarketingSherpa reports that 60% of marketers have fewer than 10 landing pages on their website. But the more landing pages you have, the more opportunities you have to generate leads. So what gives?Well, before you generate leads, before you create a landing page, before you even craft your call-to-action, you need something to offer your leads. You know, something worth redeeming in exchange for their contact information. The problem is, creating content takes time, which might be why so few marketers are utilizing landing pages to their fullest extent.So what’s a time-crunched marketer to do? The time for excuses is over, because there are ways to create valuable marketing offer content quickly; it just takes a little out-of-the box thinking. Use these shortcuts to create new offer content, quickly build a new landing page (following these landing page best practices, of course), and start generating more qualified leads for your business!Blog BundleIf you’re a dedicated inbound marketer, you’re probably blogging on a regular basis and have built up a great arsenal of short-form content. And while each new blog post you publish continues to work for you in search engines, eventually they get buried with all the new content you publish. A blog bundle — a compilation of your best blog posts around a given topic — is a great way to resurface your best blog content and simultaneously create a new lead-gen offer.Select a theme around which to structure the blog bundle, preferably around a topic that aligns with leads that convert at a high rate. HubSpot, for example, might not (depending on our analytics, of course) want to choose “inbound marketing” as a topic for a blog bundle; not only is it far too broad to be helpful, but perhaps leads that download content about inbound marketing as a general concept don’t close at a very high rate. But let’s say leads that find HubSpot via search terms related to SEO and download content about SEO convert at an extremely high rate — that’d be an excellent topic to select for a blog bundle offer!If you use tags on your blog to categorize content, simply search the tags to pull up all of your content related to the topic you select. Alternatively, you can perform a site search by typing site:www.insertblogURL.com “insert search term” into Google to resurface the content. Choose only your best blog content, and try to select a mix of blog posts that cover all angles of your subject.Data CompilationIt sounds sacrilegious, but there are inbound marketers out there that would rather kick a puppy than create a piece of content. That puts them in quite a pickle when tasked with creating offer content. But research and data — especially when it’s original — is a content goldmine that makes for a fantastic offer with very little writing required.Do you perform your own research about your industry that you could share with leads? Do your partners or affiliates? Alternatively, do you stay up-to-date on third-party research that would interest your audience, like analyst reports? Combine all of this interesting research and data into a lead gen offer (just make sure you have the permission to first). For an example of offer content centered around data, check out our 100 Awesome Marketing Stats, Charts, and Graphs, or our annual State of Inbound Marketing in 2012 Report.Presentation SlidesSo you just gave an awesome presentation to your boss, colleagues, clients, or even at a speaking gig. Don’t let those slides go to waste. Turn your .ppt into an offer for those who couldn’t attend the live presentation, or who would benefit from consuming the content in your presentation. All you have to do is edit your slides slightly to be applicable to a wider audience!For example, your presentation may have proprietary internal data, or perhaps you customized it with your client’s logo — audit your presentation for these details so the content appeals to a general audience. Then go through each slide and ask yourself whether the content of the slide is self explanatory. If you made heavy use of the “Notes” section or explained many concepts verbally, edit the slides to include that extra information that those who didn’t hear your presentation live would need to get value from the slides.Rework Existing Offers for PersonasInstead of starting from scratch, why not make the offer content you already have more targeted by better aligning it with your buyer personas? This will not only help you generate new leads, but also drive more reconversions in your lead nurturing — in fact, Aberdeen Group found a 10% improvement in conversion rates for more personalized lead nurturing emails.Identify the best offer content you have, ideally one in each stage of the sales cycle — awareness, evaluation, and purchase. You’ll be able to identify which offer content is best by visiting your marketing analytics, and selecting those with the best conversion rates. Content from the awareness stage should have a high visitor-to-lead conversion rate; content from the evaluation stage should have a high rate of reconversion; and content from the purchase stage should have a high lead-to-customer conversion rate.Once you’ve identified the best offers, you can simply update the language and layout to cater to each persona’s interests and needs. For example, you might change an offer targeted at a C-suite executive to be shorter, use a more professional tone, and provide less tactical and more strategic advice. On the other hand, the same offer targeted at a mid-level manager might go into more detail, use less industry jargon, and focus on the nitty gritty tactics of your solution.You can learn more about how to adjust the content of your existing offers in our blog post that breaks down how to tailor lead nurturing content to different buyer personas.Update Out-of-Date OffersJust as you can update existing content to be better targeted, your old offers should be updated and relaunched, positioned as a more current piece of content. Even your most evergreen content will likely need to be polished up as data and statistics become out of date and new advancements are made in your industry that would be useful to add to the content.At HubSpot, for example, we make a regular practice of updating ebooks. Take our ebook, 15 Business Blogging Mistakes & Easy Fixes. There weren’t originally 15 mistakes in that ebook; there were only 13. But over time, it became clear the content could be more comprehensive, so we added in two more problems and solutions. Then, we gave the graphics a much needed facelift (optional), and relaunched the offer by writing new blog posts about blogging (how meta) and using the ebook in our lead nurturing emails.Record an InterviewValuable content comes in forms other than the written word, so here’s another idea for those inbound marketers who don’t fancy writing. Record an interview, either on video or, if you’re camera shy, just audio. HubSpot did this on, ironically, the subject of whether content should live behind a form in HubSpot Debate: Should You Put Your Content Behind Forms? In the video, CMO Mike Volpe and Marketer-in-Residence David Meerman Scott discuss whether it’s better for content to be form-free; the discussion lasted about a half an hour, but yours certainly doesn’t have to. Simply take 10 or 15 minutes to tackle an interesting topic with a co-worker or industry expert, record the discussion, and create a landing page that summarizes the points that will be covered in the recording!FAQ-Driven EbookCan’t find a chunk of time long enough to devote to ebook writing? Or is the prospect of doing a deep dive into one topic too overwhelming? Take the FAQ approach to your next piece of long-form content. The FAQ approach is a common one I take when writing blog posts — after speaking with co-workers in departments like Sales, Support, and Consulting, I aggregate questions that leads and customers commonly ask and note them for future blog topics.You can do this for an ebook, too! Ask employees who are on the front lines with leads and customers every day to jot down common questions they receive and send them your way so you can progressively write your ebook; alternatively, ask them to write down their answers to the questions, leveraging the power of the team to create your next piece of offer content. Soon, you’ll have “[Your Company]’s Answers to [Your Industry]’s Burning Questions.” Okay, maybe I’ll leave the title brainstorming to you.Turn How-To Content Into ChecklistsMany marketers get hung up on length when creating offer content, but length is never an indicator of quality or usefulness. In fact, it’s important to create content in different formats, since not everyone consumes content in the same way. So take your how-to, action-oriented content, and turn it into a downloadable checklist.Let’s take HubSpot’s blog post, “9 Questions you MUST Ask Before Hiring a Freelance Blogger,” for example. The post goes into lots of detail about why it’s important to ask each question and how each interviewee’s answer should be structured. But once a reader understands these concepts, they really just need a reminder of what those 9 questions are. After all, they’re not going to remember all 9 questions every time they go into an interview. Repurposing this content in a checklist format with a call-to-action that says, “Download Your Business Blogger Interview Guide” is a perfect way to repurpose this how-to content in a way that’s quick for you, and helpful, bookmarkable content for your reader.Create TemplatesJust as checklists help your leads perform recurring tasks with more ease, there may be templates you can create for your leads in Excel, Word, Photoshop, etc. that would help them do something easier or better. For example, a tax accountant might prepare a spreadsheet with formulas that helps calculate common deductions. Or maybe an event coordinator could create templates of room layouts for the city’s most popular event spaces. HubSpot’s CMO Mike Volpe created a template for marketers to complete their leads waterfall graph, which can be found in our blog post that explains it in more detail. Ask yourself what problems your leads and customers encounter, and whether there are templates you can quickly create and offer for download to make that job easier.Ask the ExpertsYou may not have all the answers, but perhaps you have trusted colleagues, industry contacts, or even followers and fans on your social media accounts who do. Select a controversial topic or difficult problem many in your industry face, and ask your network for their take on the issue. Then bundle their responses and advice into one piece of content — it can be visual like our 54 Pearls of Marketing Wisdom, or if you’re not comfortable with graphic design, written and nicely formatted like a whitepaper or ebook.Turn a Live Presentation Into a Webinar OfferNext time you host a live presentation or webinar, be sure to record it so you can leverage the offer well after the live audience disperses. This is some seriously low-hanging fruit content that should be turned into a lead generating offer. We record all of our public presentations so they can be used as offers at a later date. Remember, not everyone can attend these sessions live, but it doesn’t mean they’re not interested in the content.And if your webinar didn’t go as well live as it did during rehearsal, no worries. You can always set aside an hour to re-record the presentation that you turn into the offer — you know, without the live audience and technical difficulties.Create Co-Branded ContentIf you’re short on time, why not divide up the responsibility of creating offer content with someone in your industry who is looking to get exposure to your audience? For example, our ebook, How to Generate Leads Using LinkedIn was co-written by HubSpot’s Anum Hussain and Jamie Turner, founder of 60-Second Marketer. This approach works well for other content formats, too, particularly webinars. Partner up to host a webinar with someone in your industry whose audience you’d like exposure to. You can use the recording to generate leads on your own site, and include a call-to-action at the end of the webinar to encourage action from the new audience to whom you’re speaking.There’s Always OutsourcingIf you can’t find the time or inclination to create offer content, you can always outsource content creation. You can build all the calls-to-action and landing pages in the world, but without valuable content to make redemption worthwhile, your lead generation will quickly dry up. Leverage these shortcuts for creating lead generation content, or if time is really your most precious resource, get in touch with a qualified freelance writer to keep your content creation going.What tricks and shortcuts do you use to create valuable offer content in a time crunch?Image credit: Andres Rueda Lead Generation Originally published Mar 21, 2012 9:00:00 AM, updated October 20 2016 Topics:last_img read more

8 Clever Ways Brands Are Newsjacking the Election for Marketing

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Why is this effective?7-Eleven likes to engage its customer and give them a unique experience. This campaign accomplishes just that, getting their customers involved as well as providing another way for them to show off their political support. 7-Eleven also does a great job of taking an integrated, multi-channel marketing approach, leveraging online channels such as its website, Twitter, and Facebook to promote the campaign in addition to customers’ real-life, in-store experience.8) Heaven Hill DistilleriesTo capitalize on the election season at the start of the primaries in January, Heaven Hill Distilleries introduced two types of bourbons: Red State Bourbon and Blue State Bourbon. Along with launch of its left wing and right wing bourbons, the distillery also launched two separate Facebook pages in support of each position. And for every Facebook like they receive, Heaven Hill Distilleries is also donating $1 to the Veterans of Foreign Wars. Newsjacking Originally published Oct 16, 2012 9:00:00 AM, updated October 20 2016 Wherever you turn, someone is talking about the upcoming presidential election. There are a ton of commercials on the air supporting the battle between the two main candidates, and every news outlet is reporting on the election — particularly the presidential debates (will you be tuning in tonight?). Furthermore, social media campaigns for both candidates are prevalent. So it only makes sense that other companies would take advantage of the country’s interest in the election by creating creative marketing campaigns to promote their own causes.We’ve talked before about the power of newsjacking as a great way to leverage the popularity of story/trend/meme to get some news coverage of your own. Breaking news is reported all of the time, but as a marketer, you have a unique opportunity to take advantage of these trending topics and create relevant campaigns that serve your own marketing agenda. So to give you some newsjacking inspiration, here are 8 companies who are using the popularity of the election season as an opportunity to capture the attention of the media and promote their own businesses.1) Pizza HutPizza Hut is certainly riding the political wave, running an election-themed marketing campaign called “The Pizza Party.” Pizza Hut is offering up a Big Dinner Box as its candidate, asking their customers to show support by signing up on their website.To add another element to the campaign, Pizza Hut is also offering unlimited pizza for a year or a $15,600 check to anyone who asks the presidential candidates if they prefer pepperoni or sausage during the next debate, which happens to be in town meeting-style format. While questions are screened ahead of time, there has been a history of participants asking other questions when prompted by other companies. Tune in tonight to see what happens!Why is this effective?By newsjacking the election, Pizza Hut has a great opportunity to market to families who might want to sit together and watch the debate on TV … maybe with a box of pizza. For parents who want to educate their children about the election, this campaign helps them do that in a fun (and yummy) way.2) JetBlueEvery election year you always hear Americans threatening to move to Canada or some other country if their preferred candidate isn’t elected. Well, JetBlue is taking those threats to heart, promising to fly 1,006 voters out of the country if their desired candidate doesn’t win.Participants simply have to visit the JetBlue Election Protection website, select their favorite candidate, and choose which destination they’d like to be shipped off to if their candidate doesn’t win. After November 6, the winners will be chosen. Don’t worry — the destination choices are a little bit on the warmer side than, say, Canada (no offense, Canadians).Why is this effective?JetBlue’s brand is known for its fun and creative social media campaigns to make customers happy. So it’s no surprise that the airline jumped on a unique opportunity that would engage and excite customers. As the entire country is talking about the importance of voting, JetBlue is also sharing that message, but at the same time encouraging U.S. citizens to vote with them as well. 3) PBS (Featuring Big Bird!)We found this election newsjacking example so noteworthy that we devoted a full article to it on our blog. Here’s the gist: After Mitt Romney proclaimed that, as much as he loves Big Bird, he is going to cut funding to PBS if elected, PBS took the perfect opportunity to ride the social media wave that exploded after this announcement. People mostly tweeted their disappointment in Mitt Romney’s statement, which led PBS to purchase a Promoted Tweet on Twitter that was displayed when users searched for “Big Bird.” The advertised tweet led readers straight to the PBS website, that spoke about its value in an attempt to educate the audience about everything PBS does and stands for. Why is this effective?When it comes to newsjacking, timing is everything. Heaven Hill Distilleries launched this campaign as soon as the primaries started, which was a smart, strategic move on their part. This allowed the campaign to last throughout the entire election season up until November, and as a result it’s gained good traction: The Red State Bourbon Facebook Page currently has 1,157 Likes, and the Blue State Burbon Facebook Page has 540 Likes. It’s definitely proven to be a successful way to not only engage customers in-store, but to also engage them online.What other companies are newsjacking the election season for their own marketing benefit?Photo Credit: Walt Stoneburner Topics: Why is this effective?During the 2008 election, the Sarah Palin doll was successful in raising $19,000. The doll’s launch was not only a great way for voters to get excited about the upcoming election but also donate to a good cause that related to the election. After the success of the Sarah Palin doll, the marketers at Cabbage Patch were smart to create align their political dolls with the charity as well.7) 7-ElevenTo benefit from election season, 7-Eleven is hosting its own type of election called the 7-Election, through which customers choose coffee cups that are either blue for President Obama or red for Mitt Romney, with the votes tallied at the check-out counter. Every day, the results are calculated on the 7-Eleven website. Why is this effective?This opportunity may have fallen right into PBS’ lap, but the company had to act strategically and efficiently in order to newsjack Romney’s controversial announcement — and they did. PBS recognized that because the buzz was happening on Twitter, they should use that channel as the way to drive visitors back to their website. Considering the proper channels and immediately taking action while the story is fresh is vital for newsjacking success, and PBS executed on this brilliantly!4) Boston MarketTo capitalize on election season, Boston Market decided to launch “limited-time only” menu items alongside an election-themed campaign to promote them. The campaign, called the “Market Bowl Poll,” pits chicken (the left wing) against turkey (the right wing). As part of the campaign, Boston Market asks you to vote for the candidate you prefer, after which you’re rewarded with a coupon to redeem for money off the new dishes. Boston Market also created a video to go along with the campaign:Why is this effective?Restaurants introduce new dishes and menu items regularly. But what people will remember about Boston Market isn’t necessarily the fact that it introduced new menu fare, but rather that Boston Market participated in a popular event that its customers already care about. As a result, its promotional video has already accumulated over 25,000 views on YouTube. Boston Market is also finding other ways to leverage its campaign by engaging with Facebook fans and encouraging votes in the election in exchange for smaller prizes, including gift cards.5) FedEx FedEx took a very clever approach to newsjacking the election, using it as a great opportunity to promote the fact that all of your promotional materials can be printed using their services. And with all of the negative advertisements that get played during political races, FedEx decided to newsjack that negativity by asserting, “Competition may not always be professional, clean, or elegant, but at least your promotional materials can be.”Why is this effective?FedEx’s newsjack is funny and relatable whether you’re involved in election season promotion or not. While you may not need to print political marketing collateral yourself, people will always need to print something. So FedEx took a great opportunity to promote its products and services at a time when everyone is already thinking about the presidential race. And, of course, a little humor always goes a long way.6) Cabbage PatchThat’s right — even the toy industry is jumping aboard the election newsjacking bandwagon. Cabbage Patch has created dolls resembling Barack Obama, Joe Biden, Michelle Obama, Mitt Romney, and Paul Ryan. The dolls are scheduled to be auctioned off on eBay from October 30 through November 6, and the proceeds will go to Rock the Vote.last_img read more

What You Missed Today: June 25, 2013

first_img Originally published Jun 25, 2013 7:30:00 PM, updated October 20 2016 Topics: Anyone been to Google today? It’s paying homage to architect Antoni Gaudi, who is most famous for designing the Sagrada Familia church in Barcelona (and may or may not be the origin behind the word “gaudy,” according to some in my friend circle). If you haven’t Googled yet today, the image is to the right — now you’ll understand why it was hailed by Mashable as “barely recognizable.”Anyway, there are more important things going on today than goodles (Google Doodles … think we can make it stick?). There are super moon snapshots galore. Apparently Saturn’s going to be making an appearance soon. Obama’s singing Daft Punk. There’s just a ton of big things going on, you guys. Here are the biggest news stories from the world of marketing.Instagram Is Totes Cramping Vine’s StyleCharlie Warzel over at BuzzFeed is postulating that Instagram’s new video feature, which is integrated with Facebook (obviously), is kicking Vine’s butt because Vine showed up first. Wait … what? Well, the idea is that Instagram sat back and watched Vine, learning from their mistakes.”Looking back, old App Store reviews now read like an instruction manual for the Instagram team, with the most negative reviews calling for nearly all of Instagram’s new features, like filters, better privacy settings, longer clip lengths, and the ability to upload previously recorded videos,” Warzel reports.I buy it … though the Topsy data showing Instagram link shares surpassing Vine link shares doesn’t convince me this is a permanent trend. I think it might just be people getting excited about this shiny new toy. We’ll see, though. Personally, I will continue to use neither, and let the more creative people out there rock it.Watch a Shark Eat a Cute SealOh … oh my … NO! Discovery Channel put out a commercial to promote 2013’s Shark Week, also known as the best week of television and the week I’ll be conveniently “working from home.” But then there’s also an adorable baby seal in the ad, and … well, yeah, just watch.It’s obviously meant to be funny (and it totally is), but I’m sure there are some seriously shocked seal fans watching out there. Either way, kudos to a job well done on your advertisement, Discovery Channel. As our regular readers know, I’m a big fan of well-executed ads, and Discovery Channel is one of the few that delivers A+ content on a consistent basis.QUICK! What’s Your Phone Number?Doctors in South Korea have identified a huge uptick in something called “digital dementia.” It’s prevalent among so-called internet addicts, and in short, describes the inability for people who are extremely digitally connected to recall basic details because of the ease with which they can typically access information. A few years ago, I was most worried about carpal tunnel as a side effect of my office work, but as an inbound marketer I can’t pretend this affliction hasn’t crossed my mind, too. What do you think marketers — do you forget details more easily than you used to because of your constant internet use?Elizabethan Facebooking, Tudor TweetingSounds like my kind of social networking. The New York Times published a piece around the ongoing debate about the impact of social networking on our society. Are we getting dumber? Are our attention spans dwindling? Are we killing the economy? Yes! Unequivocally! Death to all the social networks!Well, the piece puts this debate into perspective by going back to the 1600s, in which similar fears arose around the social network of that day — the coffee house. It’s a fascinating read, especially if you’re a history buff. Check it out.On Viable Career Opportunities and Tank Top WearingWe hear a lot of hoopla about millennials struggling to find jobs. But luckily, The Onion has helped shed some light on popular summer jobs so you know where to look to make some cash.Alternately, you could apply to a real job, like the one we just published today for an Associate Editor. Only it’s not a summer job … it’s like, full time. For real. Like, you can work here for a long time. That kind of thing. Oh, and to clarify, it’s not only open to millennials. So if you found a typo in this blog post and you’re itching to comment about it, perhaps check out the job posting instead? #productiveoutletsWhat other amazing stories did we miss today? Keep us all in the loop! Inbound Marketing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

14 Ways to Increase Your Clickthrough Rate on Twitter

first_imgAnd here’s an example of clear tweet copy: That’s a lot of metrics to follow. But in most cases, the most important outcome is a click on the link that you’ve posted.After all, link clicks account for 92% of all user interaction with tweets. Link clicks are the low-hanging fruit of Twitter, and they’re your strongest chance of gaining views and shares for your content.And I’m guessing you want more traffic and attention to your blog or the articles you share, right? When people click a link in a tweet, there tends to be a chain reaction: The more people clicking on your article via Twitter, the more exposure it gets. When more people read your article, more people are likely to share your article. Your social signals will likely rise, which improves your SEO. More activity on your site will also increase user engagement metrics. With all the extra traffic, you’ll also gain more conversions, more sales, and more revenue.Wow — all by improving the clickthrough rate (CTR) of your tweet? That’s right. My goal here is to show you how to increase the number of link clicks on your tweets.The Challenge: It Takes Work to Get Clicks on TwitterData shows the average Twitter CTR is 1.64%. According to SignUpTo, the more followers you have, the fewer clicks you’re getting on your tweets:Users with 50 – 1,000 followers had a 6.16% CTR.Users with 1,000 – 5,000 followers had a 1.45% CTR.Users with 5,000 – 10,000 followers had a 0.55% CTR.Users with 10,000+ followers had a 0.45% CTR.Plus, Twitter is a crowded place. With 271 million monthly active users and 500 million tweets sent out each day, you have a lot of competition to deal with. But Twitter is an important platform for driving traffing to your website, generating leads, and getting in touch with customers and prospects. And you can always do more to increase your engagement rate on Twitter. Challenges or none, there are ways to craft a tweet that compels more users to click through. Here are 14 ways to do it.14 Ways to Increase Clickthrough Rate on Twitter1) Use clear language.Remember, your followers are likely scrolling through their feeds and scanning tweets very quickly. To catch their attention, be as clear as possible by choosing simple, easily scannable language.HubSpot did a study where they compared CTRs from two different tweet types: those with clear, to-the-point copy and those with more ambiguous copy. They found that “clearly stated offers received 18% more clicks and 29.8% more retweets than the tweets with a more ambiguous copy.”Here’s an example they used of ambiguous tweet copy: Get a sneak peek backstage on how @HubSpot does inbound marketing: http://t.co/QouXCtUXeu pic.twitter.com/9Z6acPm4OL— HubSpot (@HubSpot) July 14, 2014 Free Kit: The Marketer’s Crash Course in Visual Content Creation http://t.co/g89AT0Pgcy pic.twitter.com/WY9XMgvaj1— HubSpot (@HubSpot) July 18, 2014 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack The clearer you can be, the more likely you are to get clickthroughs to your URL. Sometimes, that means simply tweeting the title of the article or offer you’re linking to. Which brings me to my next point …2) Use the article title or headline.Good copywriters know that writing headlines is one of the most important steps to writing an article. Headlines are what make people click. So why wouldn’t you use the copy from a great headline when tweeting out article?One Twitter researcher was able to gain an 18% clickthrough rate simply by using compelling headlines. Hubspot’s research showed that their average tweet copy got an average of 98 clicks, while headline-based tweets got an average of 110 clicks.Twitter is a sales and advertising platform, and headlines really do matter — and they’re a great place to borrow copy for your tweets. In studies that I’ve conducted, a single headline word change produced a 46% improvement in clickthroughs. Advertising wizard David Ogilvy was so enamored of the importance of headlines that he wrote this: “Unless your headline sells your product, you have wasted 90 percent of your money.”As it turns out, the fundamental rule of clickable tweets is the same as the rule of clickable headlines. The headlines have to sizzle. Headlines with higher clickthrough rates tend to …Be short. You only have 140 characters, so you can’t afford a long title. Outbrain discovered that eight-word titles had a 21% higher CTR than the average title. Social Media Scientist Dan Zarrella analyzed 200,000 tweets with links and found that the 120-130-character range was the sweet spot for high CTR.Ask a question. Why does this work? Questions prompt curiosity, which leads to people wanting to satisfy that curiosity (source).Use exclamation points. Data shows that three exclamation points will improve the CTR more than twice as much as any other form of punctuation (source).Use at least one superlative. Superlatives are words like “best,” “most,” “smartest.” Headlines with one superlative outperformed all other variations of superlatives (or none at all).Use a fun tone. Titles that are lighthearted and humorous have a higher CTR than their serious counterparts (source).Not be in all caps. The online equivalent of shouting is a turnoff; 64% of readers prefer sentence case.Include a number. Headlines that include numbers have a 15% higher CTR than those that don’t. Use an odd number if you can, as headlines that contain odd numbers have a 20% higher CTR than those containing even numbers.Be a two-sided title with a colon or hyphen. For example, “SEO: 7 Reasons Why It Still Matters” or “8 Ways to More Money — Warren Buffett’s Secrets.” Titles that have two parts like these ones have a 9% higher CTR than those with one part.3) Use verbs.Humans find verbs much more cognitively interesting than nouns. In fact, studies show that simply seeing or listening to a verb can signal the body’s motor system. It’s no surprise, then, that using more verbs in your tweets is can be a powerful way to increase clickthrough rate.Zarrella found in his analysis that tweets that included more verbs and adverbs, rather than nouns and adjectives, received far higher CTR rates. 4) Post fewer statistics.Statistics are awesome, but if you’re looking to improve clickthrough rate for your tweets, it might be better for you to choose something else to pull from the content you’re linking to. HubSpot found that their tweets with statistics had 32% fewer clicks per tweet than non-stat-based tweets. But you’ll want to experiment to see what your audience responds to.5) Tweet on the weekend.This will depend on your audience, so you should do some experimentation. But Zarrella found from his analysis of hundreds of thousands of tweets that CTRs were highest on Thursday, Saturday, and Sunday.6) Tweet in the afternoon.The timing of your tweets on a given day makes a difference, too. Zarrella found that tweets posted at 2:00 P.M. have the highest CTR. (Remember to experiment to see when your target audience is most interactive, though, and to post at that time.)7) Use images. If you use images in your tweet, you will receive higher clickthrough rates — as much as 18%.Image Credit: HubSpot8) Space out your tweets.If you’re tweeting in spurts, your followers might think you’re spamming them. Instead of tweeting all at once, space out your tweets. Tweets that are spaced appropriately get higher CTRs, according to Zarrella’s research. Buffer recommends putting a space of 30 minutes before and after the tweets for which you want high engagement.(Pro tip: Scheduling your tweets ahead of time will make your life a lot easier. Here’s a social media publishing template if you don’t have one already.)9) Use hashtags. Hashtags are a great way to improve your online presence. Above all, using hashtags will help you get more engagement and visibility. More specifically, you’ll get more clicks on your tweets.But don’t overdo it by adding too many hashtags to your post. Buddy Media found that tweets with hashtags get double the engagement metrics that no hashtags get — but tweets with one or two hashtags have a 21% higher engagement than tweets with three or more. (For more guidance on hashtag etiquette, check out this blog post.)Image credit: Buffer10) Ask for action.The call to action (CTA) is an indispensable part of all marketing. The same holds true for clickable tweets. What kind of action do you want your followers to take? Ask them to do something on the page where you’re directing them. Here are some examples:Grab your 15% coupon before time runs out!! example.com/couponecodeSign up now to hear about our mind-blowing new product. example.com/mindblowingnewproductIt’s free! Download your copy today. example/downloadnowEach of these sample tweets has a clear text CTA followed by a link. This structure makes it very obvious that you want the user to then click on that link.11) Don’t necessarily place the link at the end of the tweet.Zarrella’s analysis of 200,000 link-containing tweets concluded that putting the link approximately 25% of the way through would achieve the highest CTR.12) Talk about Twitter.Twitter users want to hear more about Twitter. They’re already using the platform — it naturally follows that they will be interested in tweets that have to do with that platform.HubSpot found that their tweets that included links to blog posts and offers about Twitter and other social media topics received 22.5% more clicks on average than the average clicks for a tweet during a set period of time.How can you talk about Twitter if your subject has nothing to do with Twitter? Try one of these:Hey Twitter users….Best thing on Twitter all day…You needed this in your Twitter feed…Twitter is raving about…13) Talk about and link to infographics.Infographics are a hugely popular topic on Twitter. A lot of people search for infographics on Twitter, so simply using the word “infographic” will bring more visibility to your tweets.Not only can infographics double your blog traffic, but they can multiply your clickthroughs on Twitter.  In one study, infographics received 832% more retweets than articles and 746% more clickthroughs.Image Credit: Adweek14) Make sure your links work.Nothing is worse than posting a perfectly optimized tweet with a busted link. The most common form of link errors is not having a space before the link. So check, double-check and triple-check that you’ve added a space between your tweet copy and the link.By following these guidelines, you can be confident that you’re doing exactly what you should do to get the most clicks out of your tweets. Now, for your homework: Pick up a link to share, head over to Twitter, and create a clickable tweet!What techniques do you use to create clickable tweets? Share with us in the comments below! Originally published Mar 19, 2015 8:00:00 AM, updated August 25 2017 Topics: Social Media Engagement Tweeting is easy. You can type up anything in three seconds and press “tweet.” But sending a clickable tweet — that, my friend, is a science.Thankfully, making your tweets clickable doesn’t “just happen” based on the whim of the Twitter gods. It happens when you intentionally apply a certain set of principles.In this post, we’ll talk about how to put the science of Twitter to work for you so more people click on your tweets.Click here to access a free Twitter for Businesses kit.Defining a “Click” on a TweetBefore we dive in here, what does it mean for a person to “click on your tweet”? Think about it: There are nine different ways a user can click your tweet. They can …Retweet your tweetFavorite your tweetClick your hashtagsClick your @-mentionsClick your linkClick your pictureClick the white space to expand the tweetClick your Twitter handle to view your profileClick the “Follow” button to follow youlast_img read more

10 Time Wasters That Limit Your Blogging Productivity (And How to Avoid Them)

first_img Topics: Productivity When it comes to blogging, there are tons of excuses we give ourselves (or sometimes our bosses) explaining why we just can’t get to writing them right now. While many of these excuses (not enough time, too busy with client work, no writers on staff to create content or edit it, etc.) may in fact be valid and perfectly understandable, it doesn’t change the fact that in order to have successful content marketing, you must also have frequent, relevant content to actually post, too.So instead of continuously finding reasons to put blogging on the back burner, why not define what the time wasters at work are that are preventing you from getting it done, and change them? Here are a few common ones to start off with that may help at your place of business:1) Ineffective Multi-taskingFor many of us, our day-to-day routine at work requires wearing a lot of hats and being an effective multi-tasker. But the truth is, we’re not as great at it as we think. In a recent study, Earl Miller—a Picower professor of neuroscience at MIT—claimed that it is actually very difficult for people to fully focus on more than one thing at a time, but are much better at switching focus between tasks very quickly, giving the illusion of effective multi-tasking.An example might be someone thinking that they are effectively writing an email and talking on the phone at the same time. Because both involve communicating (whether verbal or written) and thus are competing to use the same part of the brain to complete them, we are not really multi-tasking—we’re simply switching our focus very rapidly back and forth between tasks.Tips for better blogging productivity:The goal is to be as effective as possible when it comes to productivity so you actually can have time for things like blogging. Try to stay focused on one task at a time. If your schedule allows for it, you can also try to prioritize your tasks into groups (i.e. lumping together tasks that are more communication-based, analytical-based, and so on and so forth.).2) Sitting in on Every MeetingWhen it comes to meetings, there are often many that are unnecessary for everyone to attend, or at least not for the whole duration of them. In some cases, meetings are planned with a clear topic and objective in mind, but often spiral off in tangents once the meetings have begun. Maybe that type of discussion is necessary for some roles, but it’s likely that the bulk of the staff are not needed in those.Tips for better blogging productivityFor those roles in a company that are designed to see things from a broader view (more managerial and directorial positions), these meetings might be necessary to attend. But other more task-oriented positions may benefit from just getting the highlights from one person who attended, as these individuals often have pressing deadlines that can get interrupted with too many meetings.Each meeting should also be directed with a clear topic of discussion that leads to each person’s/department’s specific action items, a realistic timeline and a follow-up meeting to go over the progress.3) Getting Sucked into the Black Hole that is Social MediaAlmost every one of us who have social media accounts are guilty of over-frequenting our news feeds at some point or another. Even if interacting on multiple social media platforms is a big part of your job, it’s important to set aside time for personal use, rather than during work hours. Overusing or stopping sporadically to check your accounts (even if for business purposes) can make it much more challenging to get back into a strong workflow.Tips for better blogging productivityInstead of reading up on current statuses, try scheduling out a short 30 minutes to read up on some of the top blogging best practices from the pros. There are a ton of great online resources for beginners and regular bloggers alike that discuss best practices for different types of blogs, too, including corporate/professional, personal, hobby/interest, community, etc. 4) Having a Disorganized WorkspaceThis is something that frequently gets overlooked, but can nonetheless be a big time waster. And many aren’t afraid to admit it. In fact, in an OfficeMax survey, it was found that out of 1,000 workers, 90 percent of them believe that clutter does, in fact, create a negative work environment. And 77 percent of them claimed that clutter also negatively affects their productivity. This accounts not only for tangible documents on your desk, but files on your desktop, unopened/unsorted emails and other similar digital materials that require sorting.Tips for better blogging productivityTry making it a habit to file a document away every time you create or acquire one. It will keep you from spending hours trying to search for something and prevent you from dedicating entire days to giving your workspace a thorough cleaning. Similar to the advice given by popular chefs and cooks today, forming the good habit of “cleaning as you go” will clear up a lot of time for you to do other things—in this case, getting crackin’ on that blog.5) ProcrastinatingProcrastination almost never works out for the better in any situation, but especially when it comes to the workplace. Waiting until the last minute to get things done can force you to push back other time-sensitive tasks, looping you into an endless cycle of overdue items.Tips for better blogging productivitySetting daily or hourly goals for getting things done can help you stay on track and avoid procrastinating. Treat it the way you would a bank account: you have X amount of dollars (in this case, hours) to get something done and once that’s gone you will have to get a loan with interest (hours from the next work day) to pay for your expenses.Sticking to this “budget” can help you visualize that procrastinating can actually accumulate a lot of work for you in the future, and hopefully help you find the time to squeeze in some writing time for your blog.6) Losing Focus Due to NoiseMany workplaces are now adapting to more collaborative spaces, ditching the individual offices and setting up cubicles/desks within an open, spacious area. The problem that often comes with this type of setup, however, is distraction due to high levels of noise in any one space.While some may argue that listening to music helps keep them focused, it really depends on the individual—how they work best and what type of work they’re trying to complete. In an inbound marketing agency, for example, someone in more of a designer or producer role might function more efficiently with some background music.A marketing strategist or content writer, on the other hand, may function better in silence. Either way, if the noise (music, internal conversations, conference calls on speaker phone, etc.) is not being controlled by the individual, it’s likely to distract them.Tips for better blogging productivityIf you’re wanting to make time for writing blog articles, you probably fall into the category that does better without noise. So if your office is typically on the noisy side, instead of staring at your computer screen for 10 minutes trying to finish writing the same dang sentence, try using some ear plugs or noise-canceling headphones at the first sign of distraction. You can then get in your own zone and tune your rambunctious coworkers out while you type.7) Socializing for Too LongLet’s face it: many of us like to socialize. Not necessarily because we’re all a bunch of gossips, but because we spend the majority of our days (and our weeks) with the people we work with, so we develop a desire to connect with them on a personal level.The problem comes in when a morning catch-up session or an afternoon instant-message conversation lasts for a couple of hours or half the day—it can certainly impede on productivity.Tips for better blogging productivityOne way to avoid this is by redirecting these chats to happen first thing in the morning, during a group lunch, at an after-work happy hour, or on a break. Set up a meeting in your calendar (even if it’s just with yourself) to block out some time just for blogging. If someone wants to chat during that time, simply ask to continue the conversation after your time block is over or at another time.8) Being a Literary PerfectionistPerhaps one of the biggest time wasters in the office has to do with the actual process we have for writing blogs. There’s a fair chance you may just be overdoing it. Similar to how a designer can sometimes forget the value of white space, many of us wordsmiths sometimes forget the value of conciseness. Just because you’re creating a piece of content doesn’t mean your viewers are going to spend time like they would reading their favorite novel to absorb it all.In fact, in an article by the research company Nielsen Norman Group that discusses how little online materials are actually read by users, results showed that the average viewer only has time to read about 28 percent of the words on any given Web page. That’s why it’s important to stay focused and get to the point.Tips for better blogging productivityStart your process by creating an outline. It should consist of:The blog topic or headline you’d like to write aboutA list of the direct points you want to makeA clear CTA, or direct action you’d like the viewer to takeOutlining these basic components (and actually writing them out) can help serve as a reminder of what’s really important in this piece.9) Not Asking QuestionsSometimes the reason we procrastinate is because we’re unsure of how to get something done or we’re not entirely sure what the objective of the task is. Not asking questions for clarification right off the bat, or even along the way, can become a huge waste of time.Whether it’s not knowing where to research something, who to contact, what message you’re trying to convey in an email, or something similar, being confused about a task and not asking for clarification can lead to procrastination or double the work later on.Tips for better blogging productivityAsk a bunch of questions right off the bat if you’re unsure of how to complete the task at hand, and be sure you have (or can quickly get) the answers before blindly attempting to do it. With all the right tools and information, you’re bound to increase productivity. And increased productivity means more time for blogging.10) Visiting Non-Work Related Websites Throughout the DayAnother big distraction and time waster at work is the Internet. Of course, many of us depend on it to get work done for our employers, but according to a Salary.com survey, approximately 64 percent of employees visit non-work related websites every day during work hours. The survey also concluded that these websites also kept most employees off-task and unproductive.Tips for better blogging productivityIf you find yourself needing a quick break from your day-to-day tasks and find yourself wanting to browse the Web a bit, try visiting a few popular blogs from leaders in your industry to get some inspiration for content to use in your own blog. This way, taking a break from the grind of work can be still be productive, as it’s helping you research for your next article. Originally published Nov 20, 2015 1:00:00 PM, updated February 01 2017 Don’t forget to share this post! 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How to Become a More Efficient Editor: 12 Ways to Speed Up the Editorial Process

first_img Content Planning Originally published Apr 28, 2016 7:00:00 AM, updated February 01 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack When I first started editing articles for HubSpot’s Marketing Blog, I didn’t quite realize how much time each one would take.Depending on length, topic, author, and other variables, it can take anywhere from twenty minutes to an entire afternoon to edit a single blog post.This post isn’t about cutting corners; it’s about editing efficiently. That sometimes means giving more thoughtful feedback up front so your job is easier when the final draft does come in. Other times, it means keeping a few key websites handy so you can refer to them quickly — whether you’re checking the author’s math or adding a Pinterest Pin It button to an image.What are some ways to edit more efficiently while maintaining integrity? Whether you’re editing your own piece of writing or someone else’s, here are 12 ways to save time when you sit down and whip out that proverbial red pen.12 Ways to Save Time While Editing a Piece of Writing1) Find a quiet space to do your editing.Don’t try to get your editing done in a meeting, or when you’re around chatty coworkers. Research shows that multitasking like that can make us far less effective at our work and increase mistakes and stress. And when you’re editing, you’re trying to catch those mistakes — so you want to be extra diligent.Instead, find a place where you can plug in and concentrate fully on the piece in front of you. When you get there, turn off those pesky email and social media notifications, and put your phone on airplane mode (or, better yet, leave it in your bag). The phone part is particularly important: In a 2015 study in the Journal of Experimental Psychology, people who received notification of a call — even if they didn’t pick it up — were 3X more likely to make mistakes. If you’re working through a piece of writing that’ll require more than a few hours of careful editing, consider blocking out chunks of concentrated time separated by breaks. Otherwise, you may lose focus and begin missing things. In fact, a study by the Draugiem Group found that the employees with the highest productivity spent 52 minutes working, followed by 17 minutes of rest.2) Be sure the topic aligns with your content strategy.You might be tempted to dig into the meat of the piece and begin meticulously editing it straight away. But, as an editor, it’s important that you put the content into context before you dive into the details. First, take a quick skim of the working title, the layout, and the main ideas covered in the piece. Think to yourself:Does this topic align with our content strategy?Will our readers and buyer personas care about it?If you’re concerned the piece isn’t about a topic your readers will be interested in, think about how to tweak the angle.You’ll also want to reflect on how the piece fits in with what you’ve written in the past — especially if the piece is a blog post. Search engines like Google might see the second post as duplicate content and penalize you in search. Even if Google doesn’t consider it duplicate content, competing for keyword ranking against another post from your own blog will hurt your SEO strategy. The questions to ask yourself here are:Have we covered this topic comprehensively in the past?Will it add anything new and interesting?If both answers are yes, you might consider updating and republishing the original draft. 3) Read for content & ideas first, grammar second.Never start diving into detailed edits before you read the whole piece through. It’s important to reflect on it holistically so you can pinpoint places where the content and ideas can be made stronger. This may seem like we’re adding time here, but trust me, this’ll save you a lot of time and pain in the long run. If you’ve ever started editing a piece line-by-line only to realize it needs to be completely restructured, you know what I mean.The key takeaway here is to recognize when the piece needs more work from the author. “Sometimes, an author sends a piece in before it’s ready to be edited,” says Corey Wainwright, HubSpot’s Director of Content. “Learning to recognize those instances can save you a ton of time, because otherwise you start just rewriting the piece, which isn’t helpful to either of you.”Ginny Soskey, manager of HubSpot’s Marketing Blog, agrees. “Your job, as an editor, is to preserve the voice of your writer while making sure they are meeting your Quality Bar,” she explained in her post on editing confessions.If you notice the piece doesn’t flow well, or the introduction needs to be tightened up, or there aren’t enough points in the article for it to meet your standards for quality, then it’s better to send that feedback to the author via email than to try and fix it yourself.If the piece needs an overwhelming amount of editing help, then the author’s writing may not be a fit for your publication — and you’ll save a lot of time by telling the contributor outright.4) Check for places where the author can fill in the blanks.Aside from providing larger, more broad feedback, you should also read through the piece to identify smaller improvements that you might want (or need) the author’s help on. Here are some questions to ask yourself:Are there any structural inconsistencies in the piece? For example, if they included an image in every section of the piece except for one or two, you might ask them to find an image for those sections for consistency.Are there any points that need more, better, or any evidence? Statistics and data can elevate the quality of your content and make it more interesting for readers.Are any sources missing citations? (This is a big one.)As you read, take notes on these points in an email draft to the author. Once you’re done, make sure you clean up the notes so they’re comprehensible. 5) Bookmark helpful websites for quick referencing.If the content, ideas, and structure of the piece are all ready to go, you can get down to the nitty-gritty of editing the piece. This is where I like to keep a few websites bookmarked for reference. Here are the ones I prefer.Your company’s style guide: For when you want to double-check how something is spelled or referred to.Percent change calculator: For checking math.Your favorite keyword tools: For identifying top keywords for the content so you can use them in the title, headers, and relevant anchor text.Pinterest Pin It widget builder: For creating Pin It buttons for graphics or infographics.Embed code generator: For creating embed codes for any original graphics or infographics. (Learn how to use it here.)Click-to-tweet: For adding click-to-tweet links to tweetable quotes in a blog post. (Learn how here.)For more ideas, read this blog post for the ultimate list of websites every blogger should bookmark.6) Keep useful code snippets close at hand.Along with bookmarking helpful websites, it’s also a good idea to have all those useful snippets of HTML or other code that you tend to use easily accessible. For example, you might notice that we add borders around many of our images on the blog. To add these borders, I need to add a specific snippet of code into the source code of the blog posts I write and edit.To make this process easy, I save code snippets in my Evernote. When it comes time to add them to the source code of my blog post, I simply pull up the note and plug in the snippets as need. (Download our free guide to HTML here to learn some simple and useful HTML coding hacks.)7) Read the piece out loud.Reading out loud isn’t just good for memory retention; it’s also a great way to find errors in a piece of writing. You’re more likely to you find clumsy sentences and other things spell check won’t necessarily catch if you hear those errors out loud.Best-selling author David Sedaris uses this verbal approach to fine-tune his writing. According to Fast Company, Sedaris tests his works-in-progress by reading it aloud to live audiences because it helps him notice imperfections in the text. As he reads, he’ll circle everything from confusing or misleading phrasing to closely repeated words or words that sound alike in the same paragraph”I used to hate it when a book came out or a story was published and I would be like ‘damn, how did I not catch that?’” Sedaris said. “But you pretty much always catch it when you’re reading out loud.”Reading out loud will help you catch these errors in the first go-round, which will save you time later.8) Use “Find and Replace” to quickly fix common errors.Here’s a useful tip from my colleague Ginny from that great blog post on editing I mentioned earlier. Think about it: What are the mistakes you tend to make when writing or editing? What things do you tend to miss? For example, you might notice that one of you typically get hung up on the difference between there/their or you’re/your. Knowing that, you can make sure to do a “Find and Replace” before publishing a piece to correct these little slipups. It’s a far quicker way to polish a piece than looking for these instances manually.To do a “Find and Replace,” hit Control + F on a PC (or Command + F on a Mac), type in your problem word or phrase and click “Find,” and let your browser take you to the word or phrase. Then, look through each instance of that word or phrase and swap it out with the right thing when needed.9) “Find and Replace” HTML snippets to quickly clean up a post’s formatting. You can use the same principle when you’re cleaning up the formatting of a piece of writing for a blog post or other piece of online content. Skip the time-consuming manual work and find specific pieces of code using “Find and Replace.”For example, if you’re finding rogue tags or other troublesome code in the source code, you can use “Find and Replace” to replace them with something else or strip them out completely.Simply hit Control + F on a PC (or Command + F on a Mac), type or paste in the code, and click “Find.” Under “Replace,” either fill in the code you want to replace it with, or leave it blank to strip out the code completely. When you hit “All,” it’ll be gone.10) Copy and paste the piece of writing into Microsoft Word to find spelling and grammatical errors.It doesn’t matter how meticulously you eyeballed a piece of writing: More often than not, you will find additional errors using spell check that you would otherwise miss. If your writing software has spell check, use it. We also recommend pasting the content into Microsoft Word (length-permitting) for a final check. Just remember to give the document a few extra seconds to process your piece once you’ve pasted it in there, as Word takes a little longer to “read” your piece and uncover any mistakes. Then, you can go through it and assess any red or green squiggly lines you see.11) Know when the content is good enough.I know as well as any other editor that letting go of perfectionism is hard. But it turns out that perfectionism, while helpful in certain contexts, can become a major roadblock for productivity.There will always be something you can do to improve a piece of writing — and it can drive you crazy if you let it. You might think of “done” as spending every possible minute improving, polishing, and refining a piece until it’s whittled to perfection.But what are you sacrificing by making more, minor improvements? And are those sacrifices realistic? Are they worth your time? At some point, you need to ask yourself: When is “good enough” good enough? Of course, knowing what the threshold for “good enough” is easier said than done. Here’s a helpful formula to give you some direction:The piece successfully solves the problem, addresses the need, or conveys the message intended.It is clearly and distinctly on brand.The quality of work is consistent with or above the level of previous work.It has been thoroughly yet objectively scrutinized by other qualified individuals.The final decision of preference had been left in the hands of the creator.Make sure that you complete the most important editing and proofreading tasks. Then, once you’ve refined a piece enough to move on … just move on.12) Keep this pre-publish checklist handy.Before you hit “publish,” it’s time to do a final once-over to make sure you’ve checked all the boxes. While this seems like another extra step, remember that this is an investment of time that’ll save you from having to return to the piece later to make edits and adjustments.But there are a lot of little things to remember before you publish a piece of writing — which is why my colleague Pam Vaughan created this online editing and proofreading checklist. Use it to ensure all the important boxes are checked before you hit publish so that when a piece of writing is shipped, it’s shipped for good.How do you save time when editing while still giving the piece its due diligence? Share your tips with us in the comments below. Topics:last_img read more

11 Soundless Videos We Love (And Why)

first_imgWhat was your most embarrassing office etiquette moment? For me, it was when I started to watch a hilarious video of a sheep screaming like a human and quickly realized my headphones weren’t plugged in. I frantically scrambled for the mute button on my keyboard while my distracted coworkers laughed at my mishap.Sound familiar? Since then, I don’t watch videos at work unless they don’t require sound.Video content is in high demand from your audience, and many viewers prefer watching videos that don’t require sound. In fact, 85% of videos on Facebook are watched without sound. Videos on Facebook autoplay without sound until users click to turn up volume, and Instagram videos only autoplay with sound if the phone’s ringer is turned on. Users are telling platforms their video streaming preferences, and they’re responding with features that make it easier to consume silently. Now, it’s up to content marketers to crack the code for making compelling videos that their audience will click and share, even without sound.Check out our interactive guide to creating high-quality videos for social media here.We’ve rounded up some of the best videos from around the internet that you don’t need volume to consume, along with reasons why they’re so great that you can use in your own video content strategy — no headphones required.Creating Content for the Silent Screen Social media platforms have constraints that force marketers to get creative in order to attract attention. Think about it: Twitter has a 140-character limit, which makes you think very strategically about how to tell a story. Snapchat limits recordings to 10 seconds, forcing you to get to the point, and quickly.What does all of this mean for marketers? It’s time to get creative to get noticed on social media. Due to the volume constraints popular social platforms set on what you’re posting, creating a video that doesn’t require sound is a smart strategy to drive video views and engagement. By making videos “volume-agnostic,” anyone can watch and understand them, whether they’re on a desktop computer or browsing their social feeds on their commute. These videos might feature background instrumental music, but the bulk of the information is presented with graphics and captions so your audience can effectively “read” a video when it’s muted.Because nearly 80% of social media time is spent on mobile devices, making videos that are consumable with or without headphones is a great strategy to drive engagement on social media. We found several brands that are doing this well, so keep reading for tips for creating your own soundless video11 Videos You Can Watch Without Volume1) Tasty on BuzzFeedTasty on BuzzFeed shares recipe videos that don’t require volume — or a lot of time — to enjoy. Tasty videos reach 500 million people per month, and in December 2016, Tasty generated 1.4 billion video views — 1.2 billion of which came from Facebook. Tasty’s social media virality has something to do with the fact that the videos can be watched without sound, and a few key things make them so successful. They’re filmed in hyperlapse-style, which is immediately eye-catching and makes viewers want to stick around to learn how to make the rest of the recipe. What’s more, Tasty videos solve problems for the viewer. In the example above, Tasty demonstrates how to make spaghetti in four different ways in a video that earned more than 76 million views.Its “Four Ways to Make Anything” series is among its most popular, with each of the videos accumulating tens of millions (and sometimes, hundreds of millions) of views. Tasty’s Producer, Alvin Zhou, told Adweek that recipe popularity and searches inform the videos they film — for example, vegetable swaps for starches and vegetarian options drive views, so they make new videos in response to its audience’s preferences.If you’re thinking about making a soundless video for your brand, think about Tasty’s approach. Conduct buyer persona research to determine what challenges your audience is trying to solve — in Tasty’s case, it’s finding easy recipes — and adapting the story to a soundless social media landscape.Tasty uses bold captions when needed, but the cooking demonstration is the video’s star to quickly deliver viewers the information they need to go home and make the recipe. Once you have your story, determine if graphics, animations, captions, or demonstrations (or a combination) are the best way to get the information across to your viewers quickly and silently.2) Mode Mode shares lifestyle videos on Facebook and YouTube, and their most popular videos are their “100 Years of” retrospectives that look at a century of changes to a popular trend. And while the decade-specific background music in this video is fun, you can press mute and still learn about the history of women’s workout wear.Mode shared this video in early 2016, a time of year when millions of people resolve to start exercising more as part of their New Year’s resolution. This soundless video drove engagement on Facebook and YouTube because it was timely. Lots of people were reading and watching content about exercise at the beginning of 2016, but the unique and timely angle of this video made social media scrollers stop and click to learn more. Additionally, it features one star who draws focus and makes the story crystal-clear, even without sound. It also has a simple backdrop, which Wistia recommends in order to maintain focus on the video subject.If you have a great idea for a soundless video, it doesn’t need to look extremely high-tech or busy. Stick to a clear and focused subject so the story is easy to understand without sound. Then, try to time its publication for a holiday or event when lots of people will be searching for information on the subject on social media and search engines.3) Refinery29Refinery29 publishes creative lifestyle inspiration videos, such as the hairstyle demonstration video here that garnered over 1 million views on Facebook. It uses bold and bright colors to attract attention. More than half of pageviews are less than 15 seconds long. Bright colors help this video pop out to viewers against the lighter-colored Facebook News Feed, YouTube homepage, and Twitter feed without sound to rely on.It also shares pro tips to make a process easier, which cultivates a positive feeling among Refinery29’s audience that the brand is sharing insider knowledge to help them learn how to do something. Finally, the celebrity social proof makes people familiar with Ariana Grande understand what the video is about without need for sound so they’ll continue watching the video.If you’re sharing a soundless video that’s as short and sweet as this one, make it visually eye-catching with color, and use social proof to compel people to keep watching, if you can. And if you can, amp up your topic’s social proof in the video’s title by mentioning a prominent figure like Ariana Grande, a short stat, or superlative words like “popular,” “best,” and “worst” to draw attention that way.4) NowThisNowThis News, a social media outlet, only produces video content — a neat way to get the news, if you ask me. NowThis publishes video news segments that work with or without sound, and the captions and video content work together to show and tell viewers what the story is all about.In this example, NowThis uses shock factor to draw in viewers. Tylenol is one of the most popular painkillers in the U.S. alone, and the shock factor of learning your headache cure could impact your relationships makes viewers want to watch to learn more. Without sound, dramatic titles and headlines to draw viewers’ attention are necessary. Additionally, the video features a negative headline, which Outbrain get more clicks than positive headlines.When making a soundless video, make sure to choose a compelling angle to play up in the headline, captioning, and the video itself on social media. Whether it’s humor, anger, or disgust, find a unique way to relate a subject to your audience’s story to get them to click.5) Business InsiderBusiness Insider publishes video content about industry news on Facebook, and this video is one of their most popular at almost 3 million views. The video employs the curiosity gap, a psychological concept that awareness of information we don’t know yet makes us eager to learn it. Words like “hidden messages” trigger that curiosity and make viewers want to click to learn more and supplement the lack of sound. The topic is also highly visual. If you’re telling a story without sound, make sure the subject matter can be easily visualized so you don’t rely on captions too heavily. Instead, rely on numerical data, animations, and images to tell the story for you.6) BuzzFeed VideoBuzzFeed publishes videos on a variety of different topics. This one is popular at nearly 2 million views for a couple of reasons. First and foremost, it’s funny. Emotion is a useful tool in advertising, and content that incites positive reactions, such as laughter, drives engagement. In order to communicate humor without sound, the content has to be highly visual, which Snapchat photos and videos already are.Then, by using the word “best” in the video’s title, BuzzFeed has told viewers without using sound that the video will invoke a great reaction, like laughing or being inspired. It’s also a simple concept — a slideshow of funny Snapchat captions — which makes it work as a soundless video because it doesn’t require much additional context to understand.7) The DodoThe Dodo publishes stories about animals, which involved lots of videos of them being cute. Their soundless videos work because they mostly feature animal stars. It’s not an exact science, but animals are a great marketing tool. It’s probably because they’re cute and make us feel positive emotions when we see them. When making a soundless video, try choosing a topic or subject that incites strong positive or negative emotions to drive engagement.Another perk of this video is that it’s unexpected. When you think about pigs, do you typically imagine them wearing jackets or enjoying belly rubs? Me either, and that made me want to click on it just by seeing it, without having to hear anything about it with sound on. If you’re filming a video that can be viewed without sound, think about the star of the content. Whether it’s a brilliant animation or an adorable piglet, try to elicit an emotional response and surprise viewers with something provocative to make them keep watching.8) Tech InsiderTech Insider is Business Insider’s technology news division, and they publish unique science and tech explainer videos that don’t require sound. This one uses cool visuals to break down a complicated concept. The animations used in this video draw attention in busy social media feeds and work with the captions illustrate the story, step-by-step.It also answers a common question. Who else remembers spending the summer covered in mosquito bites? The title of this video made me instantly curious. If your organization has a product or expert who can inform on a common query, that could be a great subject for a soundless video.9) 5-Minute CraftsThe name of their Facebook Page is self-explanatory: 5-Minute Crafts publishes easy craft explainer videos that use household items. Their soundless videos work well because they focus on ease. The name of the page already tells viewers that they’re going to learn how to do something quickly and easily. Then, the video’s title tells viewers that they’ll be able to repurpose things they already have to turn them into toys. This focus on time and money-saving immediately draws people in to watch the rest of the video. If you’re thinking about doing a soundless demonstration or DIY video, consider leveraging the fast-action filming style used in this video — as well as the Tasty videos — as it tends to stand out in busy news feeds where you’re fighting for attention.10) Vox Vox publishes a ton of video content on social media channels where they do in-depth explainers of complicated topics in the news. This soundless video explains Deflategate, the pro football scandal that dominated the news for more than a year, in less than two minutes.It’s a complicated story, but Vox communicates it succinctly and clearly in this video with the help of bold captions, animations, and humor. The captions visually tell the more complicated parts of the story, while the video relies on photographs and animated graphics to set the scene of the story: who was involved, where it happened, and why it matters.The emojis and interactive highlighting and texting add humor to the story to provoke a response and, hopefully, get viewers to share the video.11) HubSpotNot to toot our own horn, but here’s our video review of how social media changed in 2016. The video uses captions and animations to build suspense, and promises to take viewers through a retrospective, which draws them in to watch until the end.It’s also very meta: A video on social media, about social media is a unique story within a story. There’s a lot of variety among the videos included, but all of these videos have a few things in common:They’re under five minutes in lengthThey use captionsThe stories are simpleWhether you work for a B2B software company or a news organization, you can use video to tell your brand’s story in a more engaging way. If your video doesn’t require sound, so much the better for sharing it on social media. When you’re ready to make your own, here are our tips for making a killer marketing video.Want more tips for creating video content? Check out these video production tips. Don’t forget to share this post! Originally published Jan 23, 2017 7:00:00 AM, updated July 12 2019 Video Marketing Topics:last_img read more

7 Leadership Resources for Any Stage of Your Career

first_img Topics: Mara MentorIf you’re a budding entrepreneur struggling to find a mentor in your industry, check out this tool — it was designed to provide an “exchange of ideas, guidance, learning and connecting with like-minded people.”Not only does Mara Mentor (available for iOS and Android) offer a platform for connecting professionals and entrepreneurs with mentors, but also, it provides industry news and a digital networking platform that connects you with other entrepreneurs to share knowledge and experiences. Plus, it’s global — so no matter where you are, you can connect with others for professional support.7) Online CoursesWe’ll admit that many of the sources on this list largely pertain to management, communication, and finding a mentor. But that’s not that only way to advance or make changes in your career. Sometimes, it’s about becoming really, really good at a certain thing that your job requires — or something that the job you want requires. And for that to happen, you just need to hunker down and learn it.An online course can be a great way to do that. Finding the right class depends on the skill you want to develop, but here are a few places we recommend for getting started, especially when it comes to marketing-related skills.HubSpot AcademyIf you want a deep dive into some of the most important aspects of marketing today, check out the HubSpot Academy. One of the most popular resources available there is our free Inbound Certification.DesignlabWant to improve or sharpen your design skills? Check out Designlab. You’ll be given real assignments to build your knowledge — and a mentor to help you through each one.CodeacademyMore free stuff? You bet. In fact, you can learn to code for free with Codecademy, which is a particularly helpful resource if you learn best by doing — lessons are taught by way of both instruction and hands-on experience.LyndaOkay, so this one isn’t free — subscriptions start at $19.99/month — but if there’s a professional skill you want to advance, chances are, Lynda has a course for it. Created by LinkedIn, it offers classes in everything from Excel, to audio production, to software development.What’s Next?So, let’s say you’ve taken full advantage of the resources above. You’ve learned a lot and even gained some introspection. But if you’re still stuck, fear not — we’ve all been there.If you’re at a loss for what kinds of skills you want to develop, or if you’ve realized that you’re not sure you even want to be a leader in your particular field, then there’s a chance you just might not be sure what to do next. That’s why we created The Next Five: a free assessment that can help you identify the next step in your career.And because many of us dread the question, “Where do you see yourself in five years?” — or simply can’t answer it — this resource comes with even more processes to come up with a response on your own time. Because the only thing better than general, yet valuable leadership resources, are those tailored to your specific situation.What are some of the most helpful leadership resources you’ve found? Let us know in the comments. Learning some things in life is relatively straightforward. Take knitting, for example — that’s typically as simple as procuring some yarn and needles and searching for a how-to video on getting started. Sure, your work might look a little haphazard at first, but the steps are fairly intuitive.Learning to lead others, on the other hand, isn’t so linear.There’s always the option to pick up a leadership book or turn to articles on the topic to get started, but a start is all it will be. You’ve got to read, listen, ask questions, put things into practice, make mistakes, and course-correct — only then, you might be at a “good enough” level. Click here to download leadership lessons from HubSpot founder, Dharmesh Shah.But everyone has to start somewhere, and if you’re looking to embark on a leadership development path, you might also be looking for some of the best materials to help you along the journey. We’ve got you covered — below are some of our favorite podcasts, tools, tips, and resources to become a better leader.7 Leadership Resources for Marketers1) PodcastsSource: NPRDepending on the day, one method of consuming information might be better than another. If you take the train into work and the ride is quieter than usual one morning, for example, it might be a great day to catch up on a leadership book. But if you drive, and traffic is particularly bad, it’s probably better (not to mention, safer) to listen to a podcast episode about leadership than to read a book about it.That’s one of the reasons why we consistently keep a few leadership podcasts downloaded and ready to listen to. Here are three of our favorites:TED Radio HourAround here, we love a good TED talk. But trying to pick just one out of volumes of valuable presentations is as tricky as trying to pick one thing to watch on Netflix, am I right? That’s what makes the TED Radio Hour podcast so valuable. It takes some of the most intriguing TED talk topics — like big data, making our work more meaningful, or even forgiveness — and builds episodes based on them.The Growth ShowHosted by HubSpot’s VP of Marketing Meghan Keaney Anderson and CMO Kipp Bodnar, The Growth Show is an exploration of all things relating to business growth. Anderson and Bodnar take turns at the helm, welcoming guests to talk about the good, the bad, and the ugly sides of growth. From stories of epic failure to the even better recovery that followed it, Anderson and Bodnar interview guests who share some of the most intriguing organizational, cultural, conceptual, and team insights.StartUpAs the name suggests, this product is a self-described “podcast about what it’s really like to get a business off the ground.” And no matter where you are in your career, there are still leadership lessons to be learned from entrepreneurs or beginners, especially if you need a back-to-basics reminder of how to get started. Plus, the topics — like balancing business and family life, or stories about inventors — are just plain interesting and provide solid fodder to get your wheels turning in the morning.2) Public Speaking HelpPublic speaking isn’t exactly a requirement for being a strong leader, but as you progress in your career, it might become part of your job (think: presenting at large team meetings or to a board), and it’s a skill that can help set you apart from the pack.But if public speaking sounds like a worse experience than undergoing a root canal, then there’s a chance you’ve wished for a formula to make it as simple as possible. That’s why we love speaking.io — it’s a near one-stop-shop for public speaking tips. Upon arriving at the site, it appears to be an unconventional resource collection for the five major steps of presenting:Plan out your talk.Design and build your slides.Prep for the big day.Deliver and do your thing.React and reflect on what just happened.Plus, if you want newer, more detailed tips and information, the site also contains a blog with advice on things like using images, sharing presentations online, and dealing with nervousness.3) Books (On the Stuff They Don’t Teach You in Business School)Source: brenebrown.comSometimes, it feels like we have to master everything to be a leader. We have to learn how to manage projects, delegate tasks, and analyze outcomes. But then, there are the leadership lessons that don’t always get the biggest headlines, like learning to be empathetic, accountable, and how to embrace vulnerability.That last one, while a scary word, is something that we’ve found some of the most exceptional leaders do. That’s why we love Daring Greatly: How the Courage to Be Vulnerable Transforms the Way We Live, Love, Parent, and Lead by Brené Brown. “When we shut ourselves off from vulnerability,” she writes, “we distance ourselves from the experiences that bring purpose and meaning to our lives.”This book, in particular, dives into years of research on why vulnerability can be an asset to leaders. After all, taking risks requires some degree of becoming vulnerable, and strong leaders know when to take calculated risks. But that doesn’t just apply to work — Brown’s work also explores how that vulnerability can be an advantage in other areas of life.4) The Radical Candor FrameworkThink about the hardest piece of feedback you’ve ever gotten. Chances are, it was tough to hear, but you were ultimately better off because of it.That’s exactly what happened to Kim Scott. After an important presentation, Scott’s boss, Sheryl Sandberg — yes, the one who wrote Lean In — had some feedback. Harsh feedback. The kind of feedback that stings. But because Scott knew that Sandberg was coming from a compassionate place when giving the feedback, Scott accepted it, moved on, and became better.Scott took this pivotal interaction and used it to develop a framework for giving better feedback at work — the kind that embraces brutal honesty delivered with profound empathy. It’s worthy advice for leaders at any point in their respective careers.Fun fact: We once had the pleasure of hosting Kim Scott on The Growth Show. If you’re interested in hearing more about her perspective on leadership, check out her episode below. Originally published May 30, 2017 6:00:00 AM, updated December 20 2017 Leadership Don’t forget to share this post! 5) Real-time FeedbackSpeaking of feedback, did that last resource make you crave receiving some yourself? After all, authentic, constructive criticism is an excellent supplement to the advice doled out by books, blogs, podcasts, and frameworks. Enter CareerLark: a Slack bot that helps you seek out on-the-fly “micro-feedback” on the skills you want to improve.Here’s how it works. In the example provided by CareerLark’s product explanation, an employee wants to get feedback on his weekly analytics updates. Using the Slack bot, he can ping his boss to get real-time feedback on how he’s doing. She’ll then receive a message like this one:From there, Monica can either answer using one of the emojis provided, or send a more detailed response, as per below:Micro-feedback in real-time? Great for your skill development — and, it can provide your boss with good practice in providing concise commentary.6) Advice From Real PeopleSometimes, using a Slack bot to get advice just doesn’t cut it. We all need feedback from a real human being, and on occasion, it can be the most enlightening to get it from someone outside your company or industry.So when you’re looking to step outside your “bubble” for input, here are a few apps that can help.Real TalkBy The Learning Partnership, a Canadian advocacy organization for public education, the Real Talk App (available on iOS and Android) provides “unfiltered” advice from a broad range of professionals at various career stages — everyone from sound designers to freelance creatives. These individuals answer questions that many of us have as we begin to explore different work options, like whether or not advanced education is worth the money, or how you can make a career change.OfficehoursSometimes, it can be tough to figure out who to turn to for advice. That’s what makes apps like Officehours so valuable — this one, in particular, helps you find an expert (or “advisor”) for 10 minutes of free one-on-one advice.The advisors appear to hold a broad range of expertise, from design to entrepreneurship, data science and more. Check out the video below to learn more:last_img read more

Trudeau still bullish on NAFTA but admits Canada is ready for anything

first_imgWASHINGTON – Prime Minister Justin Trudeau emerged from a day of meetings in the U.S. capital Wednesday continuing to champion a continental trade deal that many around him suggest may be doomed.But even Trudeau finally acknowledged his enthusiasm for the North American Free Trade Agreement can only go so far and there exists the possibility the trilateral pact with the United States and Mexico is in trouble.“It is very important and very possible to get a win-win-win … out of these negotiations,” Trudeau told a news conference on the roof of the Canadian Embassy.“So saying, I think it’s been clear that circumstances are often challenging, and we have to be ready for anything — and we are.”What anything could look like was raised by U.S. President Donald Trump in his talks with Trudeau earlier Wednesday at the White House.Terminating the deal is one option he alluded to, and in the past Trump’s said doing so would allow something completely new to be written.Or perhaps separate bilateral deals with Canada and Mexico will be the way forward, the president suggested.“It’s possible we won’t be able to reach a deal with one or the other; in the meantime we’ll make a deal with one,” he said.But the U.S. president also said it’s too early to give up on the negotiations, which resumed Wednesday in nearby Alexandria, Va.“I think we have a chance to do something very creative that’s good for Canada, Mexico and the United States.”Trudeau heads Thursday to Mexico for his first official visit to the country and his sit-down with President Enrique Pena Nieto comes as officials in that country appear to be preparing for the deal to collapse.Mexico’s foreign relations secretary, Luis Videgaray, said Tuesday his country won’t accept “limited, managed trade,” an apparent reference to demands for higher U.S. and regional content rules on products like automobiles.“We have to be prepared to say no, and if necessary to get up from the table and if necessary leave the treaty,” Videgaray said, adding, “It would not be the end of the world.”Trudeau wouldn’t say Wednesday at what point Canada might be prepared to walk away, if ever.But repeating the “ready for anything” sentiment multiple times suggested a conscious decision to acknowledge that the outcome of the talks may not go Canada’s way.“I continue to believe in NAFTA; I continue to believe that as a continent working together in complementary ways is better for our citizens and better for economic growth, and allows us to compete on a stronger footing with the global economy,” Trudeau said.“So saying, we are ready for anything and we will continue to work diligently to protect Canadian interests, to stand up for jobs, and look for opportunities for Canadian business and citizens of all of our friends and neighbour countries to do well.”Trudeau didn’t rule out bilateral deals either.“We are very aware that there are other potential paths out there, we will address them as they arise.”Trump’s commerce secretary, Wilbur Ross, said it’s not new that Trump would consider bilateral agreements.“The president had indicated earlier that he was receptive to a trilateral, or two matching bilaterals, or (ending) NAFTA,” he told a panel discussion late Wednesday.“I think all he’s really saying is he’s keeping his options open.”There are multiple sticking points in the talks, some of which were raised at meetings Trudeau held earlier Wednesday with the key House of Representatives committee that oversees trade.The committee chair, Republican Kevin Brady, called the countries, “great allies,” and said, “when North America wins, America wins.”But he also asked for more access to Canada’s dairy market. A Democratic colleague called on Canada to loosen its protections for cultural industries, exempted from the current NAFTA.Trudeau defended Canada’s limits on dairy imports, according to a lawmaker present in the meeting, saying the prime minister countered by pointing out the U.S. has plenty of support programs propping up its own farmers.– with files from Alexander Panetta and the Associated Presslast_img read more

NTPC raises 450 million from international market

first_imgNew Delhi: State-run power giant NTPC Wednesday said it has raised $450 million (about Rs 3,105 crore) through five-year bond offering in the international market under its $6 billion (about Rs 41,400 crore) medium term notes (MTN) programme. NTPC had opened the issue of $450 million five-year bond offering in the international market on Tuesday, the company said in a statement. In terms of geographical distribution, Asia took the bulk of the subscription at 90 per cent (of the $450 million MTN), with supplemental demand of 10 per cent from Europe, Middle East & Africa and offshore US accounts, the statement said. Also Read – Thermal coal import may surpass 200 MT this fiscalThe distribution of investors was well diversified as fund managers took 69 per cent of the subscription of the MTN issue, followed by banks with 22 per cent, insurance/pension with 8 per cent and PB (private banks)/others (wealth manager) with 1 per cent, it said. The company intends to use the proceeds of the issue to finance its ongoing and new power projects, coal mining projects, acquisition of power plants and renovation and modernisation of power stations, it added. Also Read – Food grain output seen at 140.57 mt in current fiscal on monsoon boostThe issue was to close on April 3. The notes carry a coupon (rate) of 3.75 per cent per annum payable semi-annually. The notes will mature on April 3, 2024 and all the principal and interest payments will be made in US Dollars. The notes represent direct, unconditional and unsecured obligations of NTPC and will rank pari passu among themselves and all other unsecured obligations of NTPC, it said. The notes will be listed on the Singapore Exchange Securities Trading Ltd, India International Exchange (IFSC) Ltd and NSE IFSC Ltd. The company expects to list the notes in the first week of April after receiving the funds. NTPC’s $6 billion MTN Programme was set up in 2006 and this issuance was the tenth offering under the programme, taking the cumulative amount raised under the MTN Programme to $4.30 billion (about Rs 29,600 crore). According to the statement, the offering was met with a strong demand from the investors and the order book reached $1 billion within the first hour of deal announcement and further increased to $2 billion by noon. However, the company raised only $450 million. The order book attained a peak of $3 billion. The final order book was over $1.80 billion, an oversubscription of nearly four times, with orders from more than 100 accounts. The bonds were finally priced with a yield of 3.773 per cent and the coupon was fixed at 3.75 per cent per annum, it said. Axis Bank, Mizuho, MUFG, SMBC Nikko and Standard Chartered Bank were the joint lead managers and bookrunners for the offering.last_img read more

PM Modi did injustice with people in last 5 years Rahul

first_imgJalore: Congress president Rahul Gandhi on Thursday accused Prime Minister Narendra Modi of doing “injustice” to the people of the country in the last five years, saying the ‘acche din ayenge’ slogan has now been replaced by ‘chowkidar chor hai’. Gandhi was addressing an election rally at Jalore in Rajasthan. “Demonetisation and GST were ways to rob poor, labourers, small traders, the Congress’ NYAY scheme will benefit them,” he said. Also Read – India gets first tranche of Swiss bank a/c details “Five years ago there was a slogan ‘acche din ayenge’. Now people say ‘chowkidaar chor hai’ everywhere in the country,” Gandhi said while addressing the rally here. The Congress president said if his party is voted to power, GST will be simplified, 22 lakh government jobs will be given in one year and no permission will be required for three years for start-ups. “Not a single farmer of the country will be jailed for not paying off bank loans if the Congress voted to power,” he said.last_img read more

Open to any party including TRS joining antiBJP front Naidu

first_imgNew Delhi: TDP chief Chandrababu Naidu, who is spearheading an effort to cobble up an anti-BJP front, Friday said not only the Telangana Rashtra Samithi (TRS) but any outfit which is against the saffron party are welcome to join a grand alliance after the election results are declared.Naidu has stepped up efforts to bring together parties which are against the BJP ahead of a possible meeting of the grand alliance after the election results are declared on May 23. The Andhra Pradesh chief minister met CPI(M) General Secretary Sitaram Yechury and Aam Admi Party (AAP) national convener Arvind Kejriwal on Friday and discussed with them about the possible tie-up in the post-election scenario. According to sources, Naidu is likely to meet Congress president Rahul Gandhi in the national capital and BSP chief Mayawati in Lucknow Saturday. “We welcome not only the TRS but any party which is against the BJP. We are welcoming all such parties to be a part of our grand alliance,” Naidu told reporters after meeting the Election Commission of India (ECI) here. He was responding to a query if a Congress-led grand alliance will join hands with the TRS, which is trying to bring together all regional parties to forge a non-Congress, non-BJP front, after the election results are declared. Also Read – 2019 most peaceful festive season for J&K: Jitendra Singh”I am meeting everybody. Will chalk out a plan after discussing with all leaders,” Naidu added. In the meeting with the ECI, the TDP president said that he requested the poll panel to take a serious note of the series of complaints filed by his party including against the repoll ordered in Chandragiri Assembly segment in the Andhra Pradesh and counting of votes in the entire constituency if discrepancy found in VVPAT slips with five mandated Electronic Voting Machines (EVMs) in any part of the country. “As on today, the ECI’s decisions are very controversial, one-sided, pro-establishment and pro-government. During the entire election, they were supporting the government. It is unfortunate,” he told reporters after the meeting.last_img read more