Destination “Vukovar – Vučedol – Ilok” declared “European destination of excellence” (EDEN)

first_imgDestination “Vukovar – Vučedol – Ilok” is the winner of the national selection for the “European Destination of Excellence” (EDEN) for 2016/2017. year on the topic of “Cultural Tourism”, conducted by the Croatian National Tourist Board.The last round of judging, in which the national winner of this year’s election was chosen, was held in Međimurje, more precisely in the Old Town of Zrinski in the center of Čakovec, where representatives of each of the five finalist destinations held final presentations. In addition to the destination “Vukovar – Vučedol – Ilok”, for this flattering title so competed and destinations “City of Đakovo – Municipality of Gorjani; “Rural Konavle”; “Smiljan – Gospic” and destination “Zagorje – a fairy tale in the palm of your hand”.”Although all finalist destinations invested great effort in the quality presentation of the potential and products of their cultural and other tourist offer, the Commission made a unanimous decision that the destination” Vukovar – Vučedol – Ilok “meets all the conditions and criteria set by the European Commission. which launched the EDEN project in 2006 with the aim of creating a European network of the most beautiful destinations for sustainable tourism and promoting new non-traditional and less developed tourist destinations. ” stand out from the CNTBThus, this year’s Croatian EDEN destination – “Vukovar – Vučedol – Ilok”, at the national level is called “European destination of excellence” and, in addition to the website of the Croatian Tourist Board, will be promoted through the official website of the European Commission (www.edenineurope.eu). Also, this year’s Croatian national winner will participate in the awards ceremony that will be organized during March 2018, as part of the European Year of Cultural Heritage. We add that all five finalist destinations will be presented as examples of good practice at the European level and will be joined by a European network of destinations that promote sustainable forms of tourism.Croatian EDEN destinationsFirst EDEN National Winner, 2006/2007 year, when the topic was “Tourist destination in a rural area”, was St. Martin on the Mura, and a year later the victory went to Đurđevac – the town of Picok for the topic “Tourism and local intangible heritage”. This was followed by the victory of the Northern Velebit National Park for “Tourism and Protected Areas”, ie the victory of the city of Nin a year later on the topic of “Tourism by the water”. For 2010/2011 year, the national winner was Pustara Višnjica for the topic “Tourism and conversion of physical sites”, and a year later it was intended to promote the EDEN project and EDEN destinations. The national selection continued in 2012/2013. year on the topic of “Affordable Tourism”, and the national winner was Stancija 1904, Svetvincenat. In 2013/2014 The destination of Gornja Međimurje on the topic “Tourism and local gastronomy” was declared the national winner.last_img read more

Luxembourg regulator highlights hard Brexit implications for UK firms

first_imgCSSF headquartersUK fund managers wanting to take advantage of this arrangement would need to notify CSSF “of their intention and way forward” to continue to provide services in Luxembourg after the occurrence of a hard Brexit, the regulator announced yesterday.The notifications would need to be lodged by 15 September via an online portal, which is due to be opened in the coming weeks. The asset managers would then need to submit, by 31 October, “the corresponding application for authorisation, or, as the case may be, the corresponding notification or information on any action taken otherwise, depending on the nature of the activities they intend to pursue after the occurrence of a hard Brexit and/or the steps undertaken to address the loss of passporting rights”.Both the “Brexit notification” and subsequent application or notification would need to be submitted in order for a UK asset manager to be eligible for the transition regime.According to consultancy EY, financial services firms paused or slowed down their Brexit planning between March and May once EU leaders in April agreed to extend the deadline for the UK’s exit to the end of October. Boris Johnson, the Conservative Party politician who looks likely to become the next UK prime minister, has pledged to take the UK out of the union on 31 October regardless of whether or not a withdrawal agreement has been finalised.The UK’s Financial Conduct Authority (FCA) has signed memoranda of understanding with a number of other regulators in an effort to reduce the impact of a ‘no-deal’ Brexit. It agreed terms with the 27 remaining EU national regulators in February, and has signed similar deals with the Australian Securities and Investments Commission and the US’ Securities and Exchange Commission.The FCA has also signed an agreement with Dutch regulator the Financial Markets Authority to increase their co-operation regardless of the Brexit outcome. The Luxembourg regulator also confirmed it would be offering a transitional regime, which it has set at 12 months. Luxembourg’s financial regulator has called for UK asset managers to notify it as soon as possible if they want to be able to conclude new contracts in the country following a potential “hard Brexit”.In a press release, CSSF reiterated that, if the UK exits the EU without ratifying a withdrawal agreement, it would become a “third country” in relation to providing services to EU entities. CSSF emphasised that providing regulated services in Luxembourg without proper authorisation was illegal and therefore subject to sanctions.UK asset managers and other financial services firms that wanted to continue their business and conclude new contracts in Luxembourg following an abrupt UK departure from the EU should apply for authorisation with the regulator as soon as possible, it said.Authorisation could take up to 12 months to be granted, CSSF said, so any asset managers without such permissions would have to cease all business as of the date of a hard Brexit. The UK is currently scheduled to leave the EU on 31 October 2019.last_img read more

Year-End VC Report Shows Strength of Internet & Early Stage Investment

first_imgInvestment in green tech and clean tech declined. And while deals in the healthcare space were up slightly year-over-year, funding was down almost 16%. Tags:#start#tips Early Stage VC GrowsSeed VC deals stayed about the same in the fourth quarter as in Q3 – about 11% of deals. But the share of Series A deals increased over the same period. And altogether, early stage deal activity was nearly 50% of total deals, the highest level in five quarters. Top Reasons to Go With Managed WordPress Hosting Alas, Poor Washington…Over 50% of the deals in Washington were in early-stage companies, and almost 60% of the deals were to Internet firms. As the latter tend to be less capital-intensive than other industries, this drove Washington to a five quarter low in VC funding. A Web Developer’s New Best Friend is the AI Wai… Internet Hot, Hot, HotBoth deals and dollars were up – way up – for the Internet sector, hitting a five quarter high – even if you exclude the massive Groupon funding from the calculations. Related Posts Investment research firm CB Insights has released its end-of-year report for 2010, which finds both the fourth quarter and the year overall ending strong. The $6.5 billion in VC funding over 735 deals makes the fourth quarter an eight quarter high on deals and dollars. And overall, the year saw $23.7 billion in funding in 2792 deals – a 14% growth in funding and a 13% growth in deals over 2009.“For those of you looking for a data point that suggests VC is back and on the road to recovery after 2009’s tough sledding,” the report reads, “the eight quarter high on deals and dollars gives you something to hang your hat on. For those of you who think VC is overheated and we’re headed for a bubble, the eight quarter high on deals and dollars gives you something to hang your hat on. Yes – it’s all a matter of perspective.” And for those of you wanting to argue that New York is indeed a hotspot for investment, this report will help make that argument too.The report identifies a number of trends in both industries and regions.New York Takes the #2 Spot For Tech VC from MassachusettsOver the last five quarters, New York saw 208 tech deals. Massachusetts, 207. Funding to New York companies came in at $1.22 billion versus the $1.21 billion for Massachusetts. Sure, this isn’t a rousting of Massachusetts by New York. It’s a slim victory. What is interesting, however, are the trends of these states when mapped together. audrey watters Why Tech Companies Need Simpler Terms of Servic… The fourth quarter was the highest in five quarters for New York in terms of investment and deal volume – up 90% and 29% respectively since the third quarter. And year-over-year, investment in New York was up 63%.Number of VC Deals Grows in California, But Funding Dollars DownCalifornia is still the leading state for venture capital. Relative to 2009, California saw a 3% growth in the number of deals, but the funding amount dropped by 2%. 60% of the funding in the state when to Internet and Healthcare companies. No surprise, mobile investment continued to grow. 8 Best WordPress Hosting Solutions on the Marketlast_img read more

CWG situation sad, want Games’ success as an Indian: Advani

first_imgNDA working chairman and senior BJP leader L K Advani on Sunday criticised the shortcomings in the Commonwealth Games preparations in the last few months but said as an Indian he wished that the event would be a success.”Even in the last session of Parliament I tried not to criticise the Commonwealth Games though some of my party colleagues spoke on it. As an Indian I would want that these Games are successful,” Advani said.”Although sadly today the situation is such that there are doubts about whether the Games will be held. If they are held then that itself will be considered a big achievement,” he added.Advani was speaking at a programme organised by the International Lions Club. Earlier, he had inaugurated a cartoon exhibition, named “Wealth Cartoons” by famous cartoonist Irfan. The senior BJP leader also referred to the pun in the name of the exhibition.Advani said “6-8 months” before any event of such magnitude reports in the media mostly refer to the positive points like the work completed and the how it would be an advantage to the sportspersons of the host country.”But here the only positive reports that one hears of are that some of the countries are finally coming (to participate). This is a very sad thing,” Advani said.BJP and NDA leaders had strongly criticised Organising Committee head and Congress MP Suresh Kalmadi, Sports Minister M S Gill and the Delhi Government for the shortcomings and corruption in the CWG 2010 projects.advertisementThe principal opposition even staged a walkout in the Lok Sabha when Gill said during his presentation on the CWG debate that any information needed can be sought through an RTI application.The recent collapse of a foot overbridge at Jawaharlal Nehru stadium and other negative reports about lack of cleanliness have also drawn criticism from the opposition.last_img read more

6 Simple SEO Tips For Small Business Straight From Google

first_imgGoogle’s Matt Cutts posted a great article on his blog recently with simple and practical tips for small businesses.  The video is included below. 6.    Buying advertising on Google does not influence search results.  1.  7.  SEO 2.  .  Try digg and StumbleUpon. . 3.  Don’t worry that much about the Originally published Jul 10, 2008 10:41:00 AM, updated October 20 2016 Start a blog! The following are some of the simple tips made in the video.  Great advice for small business marketers.  The points in the video are simple, but it’s interesting because it’s straight, unfiltered advice from Google.  5.  keywords meta tag Find conversations using social media Think about what people are going to type to find your site.center_img 8.  What do people search for?  4.  Advertising on Google doesn’t influence rankings. Title tags matter. If something else caught you attention in the video that I haven’t mentioned, please leave a comment.  The above are just some of the hilights   It’s what the user first sees on Google results.  Google to get traffic from Google.  Google crawls your website for free.  Just make sure it can find your website. Examples:  What made you decide to start a small business?  What were your weirdest customer experiences? You do not have to pay Use the meta description tag   Participate in the conversation.  Doesn’t have to be complex or fancy.  Things that are interesting to you are probably interesting to your users/customers. 6 Simple SEO Tips For Small Business Topics: .  It is often shown to web users when they search on Google. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

HubSpot TV – Enterprise 2.0 with Guest Andrew McAfee

first_img Doing It Right “ChrisHeuer and his wife Kristy, run the Social Media Club. They wanted tofind a way to save money on hotels in Paris. They found a house forrent, which cost something around 5,000 Euros, and they got severalsponsors, largely PayPal, to pick up most of the costs for the house,which they branded “the Social Media Club House.”” @ Intro in your tweet. mvolpe “CarnivalCruise Line is introducing a new social media policy in 2010 thatprohibits partners from using any Carnival trademark or intellectualproperty on social media websites including Facebook, Twitter, Linkedin – without prior written approval.” Download the free kit Special Guest: Marketing Takeaway: with Subscribe in iTunes: , @ “BluDot, a furniture maker based in Minneapolis, found out with its “RealGood Experiment,” which it developed with branding firm Mono. Theexperiment was equal parts marketing campaign for the chairs, whichretail for $129, and research into the recession-friendly phenomenon of”curb mining” — the practice of nabbing household items left on streetcorners.” NOTE FROM THE PRODUCERS:We are doing a special Holiday episode live today Wednesday, December 23rd at 4:00pm ET. Check out the show at www.hubspot.tv. New day and time for HubSpot TV next week: December 23rd, 4PM Closing Enterprise 2.0: New Collaborative Tools for Your Organization’s Toughest Challenges  Big brands turn to small blog houses for big results How to interact on Twitter: @ http://andrewmcafee.org A GPS Experiment Busts Street Thieves “All told, Blu Dot believes the experimentgenerated nearly 60 million Web impressions, including blogs andTwitter posts. Unique visitors to its site tripled in the first fewdays of the experiment.” Leverage Enterprise 2.0 thinking in your business. www.HubSpot.tv (Episode Length: 24 minutes, 41 seconds) Carnival Cruise Lines Releases a Restrictive New Social Media Policy for Travel Agents. amcafee Marketing Tip of the Week: Carnival Titanics Their Marketing “Whatwould happen if a furniture company left 24 designer chairs, manyequipped with GPS tracking technology, on the streets of New York?” 5 Business Benefits of Twitter’s New Feature ‘Contributors’ (Launching Soon!) http://itunes.hubspot.tv/ and @ Episode #71 – December 18, 2009 amcafee Andrew McAfee Marketing Takeaway: Marketing in a Downturn Strategy Kit Big Brands Playing Small Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack “Pepsi’sSuper Bowl streak is over after a 23-year run. Ads for the drinks won’tappear in next year’s Super Bowl on CBS. Instead, the company plans toshift ad dollars to a new marketing effort that’s mostly online.” “There was some concern it wouldn’tmake an impression beyond “design hipsters,” but Blu Dot found it wasgetting attention from the tech community, including Fast Company and asecurity blog.” “Twitterwill be releasing a new feature called “Contributors,” which allowsmultiple users to contribute to a single company Twitter account.(Woohoo!)” Twitter Encourages Contribution “What didPayPal get? Mentions on our blogs and Twitter accounts, but a privatedinner where they got to know us away from the hustle and bustle oftheir show floor exhibit.” karenrubin Small is the new big. Richer relationships with fewer people trumps interruption advertising to millions. You can’t control your brand, and doing so limits your exposure. for tips and tricks to generate more leads efficiently and inexpensively. Pepsi turns ad focus online Headlines Learn how to get the most out of a tight marketing budget. “ShipperFedEx also said Thursday it will not advertise again in the Super Bowldue to costs, the same reason the company gave for sitting it out lasttime around.” Make sure you have both individual and company Twitter accounts! Originally published Dec 23, 2009 3:00:00 PM, updated July 04 2013 Marketing Takeaway:last_img read more

Fact or Fiction? The Truth Behind 9 Embarrassing Global Expansion Blunders

first_img Originally published Jul 16, 2013 8:00:00 AM, updated February 01 2017 There are many complex decisions to be made when planning your company’s expansion into new countries. No culture is alike, and each country has a language and customs unique to itself. Ergo, you would think that culture and language research would be top of the agenda for every company planning to penetrate new markets.Over the years, however, we have seen and heard some stories emerge on various websites and blogs about some brands’ lack of research in the areas of culture and language. But we could never be 100% sure if they were legit or not — some seemed too awful or hilarious to be true. So in this blog post, we thought it’d be fun to revisit those alleged blunders, and try to get to the bottom of the legends. Let’s play a little game of True or False, shall we?1) CoorsThe Story: This rocky mountain ice cold beer company decided to cool down their Spanish market. However, the translator for Coors must have been product testing that day and their slogan “Turn It Loose,” when translated, became “Suffer From Diarrhea.” Not really something I would elect to do on a Friday evening after work. True or False? FALSE.There are reports that Coors used the phrase suéltalo con Coors which translates, literally, to “let it go loose with Coors”; there are other reports that they used the phrase suéltate con Coors, which literally translates to “set yourself free with Coors.” However, according to David Wilton, author of Word Myths: Debunking Linguistic Urban Legends, Coors never actually ran an ad campaign featuring any of these slogans.2) Dairy AssociationThe Story: When expanding into Mexico, the Dairy Association’s hugely successful “Got Milk” campaign was not so well received. Translated, the slogan became “Are You Lactating?” I have a feeling that slogan didn’t resonate with as wide of an audience as the Dairy Association was hoping. True or False?FALSE.According to Jeff Manning, executive director of the California Milk Processor Board, this was discovered and resolved in the market research phase. Phew.3) ElectroluxThe Story: Getting a country’s official language correct is one thing, but don’t forget to research the colloquialisms of the culture, as well. Take this Scandinavian vacuum company as an example. They thought their slogan, “Nothing Sucks Like an Electrolux,” was very clever given the powerful suction of their Electrolux vacuum cleaner. However, when they launched in America, it wasn’t quite clear whether Electrolux was being promoted — or in fact dissed — by a competitor. True or False?TRUE.According to Wikipedia, in the 1960s Electrolux successfully marketed vacuums in the United Kingdom with this slogan. It was later used in the United States, but the informal U.S. meaning of the word was actually already known in the UK. So, this was a bit of a marketing gamble, in hopes the edgy slogan would help them gain some attention in their international expansion. 4) PepsiThe Story: Here’s a good Halloween marketing campaign from Pepsi — only it wasn’t a Halloween campaign, and was very offensive to the Chinese market they were trying to crack. Instead of promoting their famous slogan “Come alive with Pepsi generation,” they marketed themselves by accidently saying “Pepsi brings your ancestors back from the dead.” Pepsi packs a powerful punch, but probably not that powerful. True or False?UNCONFIRMED.Pepsi has neither confirmed nor denied this claim. Let’s move on to their competitor, then …5) Coca-ColaThe Story: One of the most famous blunders comes from the most widely known brand name in the world. When Coca-Cola was entering the Chinese market, the drink was pronounced “Ke-kou-ke-la” which, depending on dialect, meant “bite the wax tadpole” or “female horse stuffed with wax.” True or False?FALSE.According to myth-debunking-site Snopes.com, store owners making their own signs made the blunder because they used their own dialect and characters, which in other regions translated to bite the wax tadpole, etc. Coke actually researched 40,000 Chinese characters and found a close phonetic equivalent, “ko-kou-ko-le,” which can be loosely translated as “happiness in the mouth.” 6) ClairolThe Story: The German market was in for quite a shock when hair care company Clairol arrived on the scene with their “Mist Stick” curling iron. Why? “Mist” in German translates as “Manure.” Yikes. I know they say mud is good for the skin but I’m not sure anyone could sell manure for the hair. True or False?FALSE.It looks like this story has been mixed up with that of a Rolls Royce Silver Mist story. Clairol, you’re off the hook!7) Parker PensThe Story: Parker Pens had a fun time explaining themselves after bringing their product to Spain … and promptly ensuring people it wouldn’t get them pregnant. Their slogan (which leaves a lot to be desired in the first place) went from “It won’t leak in your pocket and embarrass you” to “It won’t leak in your pocket and make you pregnant.” I should certainly hope not. True or False?TRUE.Or at least according to the examples in the book Brand Failures.8) Powergen ItaliaThe Story: Even something as simple as a website address can go horribly wrong. Take Powergen Italia, for example. They’re an Italian company who was expanding into English-speaking countries, and decided to go with the most obvious website address — without thinking about how it would read for their English-speaking customers. Visit www.powergenitalia.com to learn more. Just kidding. They nixed that URL pretty promptly. True or False?TRUE.This is true according to several sources, including Ananova, although it’s important to understand that this blunder didn’t come from the Italian division of energy giant Powergen, but the marketing folks at Powergen Italia, an Italian maker of battery chargers. The website now switches you over to the more aptly named for English-speakers, www.batterychargerpowergen.it.9) GerberThe Story: Everybody knows the cute little Gerber baby that features on the front of all of their baby food products — so sweet! However, when they entered the African market they failed to research product packaging norms. Had they done that, they would have discovered that products mostly feature images of the contents inside the packaging. Therefore, a jar with a cute little baby on the front didn’t do so well. True or False?FALSE.According to Snopes.com, this is an urban legend — which was both surprising and frightening to some HubSpotters that had heard this story when they were taking university-level PR classes. Yikes.How some of these blunders got past the execs at these companies is unclear, but clearly it is possible to make catastrophic mistakes, even if you’re a global leader like many of these brands. Allow yourself some time to properly roll out your global expansion plans, pulling in cultural and language experts along the way.For more tips on setting yourself up for success, download the Marketer’s Guide to European Expansion. Although we can’t help with translation, we do cover essential topics like how to decide which markets will be a good fit, how to achieve a multilingual website, and SEO tips from expert Aleyda Solis.Image credits: Sarebear:), lonelycamera, Blixt A., eblaser, tcwmatt, Omer Wazir, Tavallai, AnxiousNut, thejbird Marketing Case Studies Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics:last_img read more

The Secrets to Creating a Lead-Generating Ebook [Video]

first_img Originally published Mar 25, 2014 11:00:00 AM, updated February 01 2017 Creating an ebook? I can do that. I mean, it’s basically just a really long blog post, right?Wrong.It’s easy to forget just how labor-intensive putting together an ebook can be. For the journalist-type, the bulk of the work may seem like it’s in the actual writing of the ebook. In reality, the written content is just one of many moving parts.Before you even begin typing, there’s a lot to do. From identifying your target audience, to brainstorming a relevant topic, to establishing a production timeline based on your available resources … hey, if you really want your ebook to perform, you have to start with a great game plan.Once the writing is complete, it’s design time. You’ll want to start with a basic structure or skeleton for your ebook, which you can achieve using a pre-designed ebook template or by designing a template from scratch. You’ll then need to paste in all of your copy and images and fine tune the formatting to make sure everything is looking good. And we’re not done yet! You still need to add clickable hyperlinks to your ebook (which can sometimes be a pain) and you need to set up a landing page with a lead capture form. Oh, and that landing page needs to redirect folks to a thank you page (where people can download your ebook) once the form has been submitted.Yikes. And we haven’t even talked about promoting your ebook!Clearly, creating an ebook from start to finish is quite the process. And while we could have explained that process by creating an ebook about it (which would have been a little too meta), we decided to create this five-part video series instead: The Ultimate Guide to Creating an Ebook for Lead Generation.Check out the video below to learn more: Topics: Lead Generationcenter_img The video series comes with an ebook planning worksheet and an ebook template (PowerPoint) so you can follow along. And because we could never cover every detail about the ebook creation process in just five videos, we’ve also included links to several other resources so that you can explore specific topics more in-depth.Do you have any ebook creation tips and tricks you’d like to share? Leave a comment below! Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Facebook Cracks Down on News Feed Spam From Brand Pages

first_img Originally published Apr 11, 2014 10:27:00 AM, updated February 01 2017 Topics: We all hate spam. (The web version — not the canned good. I’ll let you speak for yourself on the latter.) Well, Facebook couldn’t agree more. Yesterday, Facebook announced it would be cracking down on spammy stories in the News Feed — particularly those from brand pages that purposely try to game the News Feed to generate more exposure.Here’s what you should know about what Facebook is doing — and how your own Facebook Business Page could be affected. What Spammy Content Is Facebook Cracking Down On?Good question. Facebook reports it will be targeting three primary categories of spammy content …1) Like-BaitIf you’re unfamiliar with the concept of “like-baiting,” it’s when a user posts something with the sole purpose of getting others to Like, comment on, or share it. It’s a way of gaming Facebook’s News Feed algorithm to generate more distribution and, thus, exposure for their brand.Because users are more apt to respond to posts that directly request action — in marketing, we call these “calls-to-action” 😉 — and Facebook’s algorithm rewards posts that generate more engagement, like-baiting is a tricky way for brands to get featured in the News Feed more often and seen by more users. Sneaky, right? Here’s an example of a post Facebook would consider to be purely like-bait:Because Facebook indicates that users consider like-bait stories to be 15% less relevant than other stories with similar levels of engagement — and lead to much less desirable Facebook experience because they prevent other higher quality stories from getting featured — Facebook reports it will be making improvements to better detect and prevent these types of stories from getting surfaced in the News Feed.2) “Frequently Circulated Content” “Frequently circulated content” is not content that gets shared organically by users (which is exactly what you want!). Rather, what Facebook is referring to here is content uploaded by brands over and over … and over … again. Sounds annoying right? Yeah — Facebook users find the practice annoying, too, which is why they usually end up reporting the brand pages that are guilty of this practice to Facebook. As a result, Facebook indicates it will improve the News Feed by de-emphasizing these particular pages. In fact, some initial testing has shown that the change has caused Facebook users to hide 10% fewer stories from pages overall. Good stuff!3) Spammy LinksLast but not least, the oldest trick in the book: misleading links. You know — the type that fool users into thinking they’ll be clicking through to one thing, but actually direct them to something else. For instance, if I were to post a story that read, “Check out my new photo album of cute and cuddly kittens!” but actually sent you to a web page littered (hehe — get it?) with ads, you’d be pretty ticked off at me, right? Facebook is better detecting these types of spammy links by tracking how often Facebook users who click a link end up Liking or sharing the original post with their friends. As a result, they’re reducing cases of spammy links in the News Feed, which has already led to a 5% increase in users clicking on links that take them away from Facebook — indicating that users are finding content in their News Feeds to be much more trustworthy. Win!How Will This Affect Your Facebook Business Page?If you haven’t been employing these sneaky snake Facebook tactics, you have nothing to worry about. In fact, this is all great news for all you honorable Facebook Page admins out there. You’ll likely enjoy better exposure in the News Feed as pages that do partake in these spammy practices get buried deeper and deeper.In response to like-bait in particular, Facebook reassures brands that “this update will not impact pages that are genuinely trying to encourage discussion among their fans, and focuses initially on pages that frequently post explicitly asking for Likes, comments and shares.” In other words, keep wearing your white hats, and you’ll be fine, folks. Facebook News Feed Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

If Everyone Hates Selfies, Why Do They Get So Many Likes?

first_img Originally published Dec 8, 2014 11:00:00 AM, updated February 01 2017 Content Creation Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Almost immediately after “selfies” became a thing, people started bashing them. And sure, that kind of makes sense – there’s something mockery-worthy about taking lots of photos of yourself.But if selfies are so silly, why do they get so much social media engagement (likes, retweets, etc.)? I have a couple of theories, and I’m going to share them with you.1) People like peopleAh, humans. We’re just naturally social, and we want to look at other people (and ourselves – hence the selfie). What other explanation could there be for TMZ?Online, selfies and pictures of people in general get more engagement in the form of likes and comments. A Georgia Institute of Technology study found that Instagram pictures with human faces are 38% more likely to get likes and 32% more likely to get comments than photos with no faces.Social media itself fulfills the need and desire to connect with other people, and it’s easier to do that when you’re looking at an actual person rather than a picture of someone’s lunch order. Basically, this theory boils down to “Hey, look – you have eyes and ears and a nose just like I do! We should be friends!”2) You’re really real!Socialmedialand is a place where we can connect with new people every day, many of whom we don’t know in real life.In any case, pictures of your face allow all people to connect or reconnect with you as a person instead of as a tweet or Facebook post. Sharing selfies is a way of saying, “Hello! This is me, @DrifterMama, and I’m more than just 140 characters of text. I’m a person, too!”Seeing the faces of your virtual friends (which I have more of than real friends) helps you connect with them on a personal level, rather than follow them as a faceless feed of information.3) It’s all about the context, babyThe context of your selfie could also be the reason it’s getting a fair amount of engagement. Are you at #Bonnaroo, or is it your #Birthday? Maybe it’s #TBT (Throwback Thursday) or the ever-popular #MCM/#WCW (Man Crush Monday/Woman Crush Wednesday)?The context, of course, doesn’t have to be connected to a popular hashtag. Life events can impact engagement more than attaching your selfie to a trending topic. Celebrating an occurrence in the moment tends to spread more virally, whether it’s a newly-adopted pet or just an amazing summer day.The context of the image makes people feel good and relate the image to their own lives, compelling them to engage with the photo. Creating context around a selfie makes it feel less like a plea for attention, and more like you’re telling a story.The end… or just the beginning?A lot has been written about improving your selfies, and in my opinion, this post by Dan Zarrella on “The Science of Selfies” is the best of the bunch. In it, he breaks down data from over 160,000 images with the #selfie tag and points out which colors, filters, and hashtags result in the most likes. It’s a great read that helps us understand the psychology behind why people like selfies, and what pushes them over the edge into selfie-hate.Whether you’re snapping a picture of yourself with a friend during a night out or sharing a new hairstyle, selfies have become a staple of social media sharing. After all, if you didn’t take a selfie, how will you prove that it really happened?What are your theories on why selfies are so popular?last_img read more