first_imgMickey Harte will be facing Donegal in BallybofeyDonegal will face Tyrone in the preliminary round of the Ulster Senior Championship on Sunday May 17th 2015 at home in MacCumhaill Park Ballybofey, the county board has announced.Should the game require a reply it will be the following Saturday, 23rd May 2015, in Omagh.Should Donegal progress to the Quarter Final, Donegal will play Armagh in the Athletic Grounds in Armagh City. The U21 Footballers will face Cavan on the Wednesday the 18th March in MacCumhaill Park. GAA NEWS: DONEGAL TO PLAY TYRONE AT MacCUMHAILL PARK ON MAY 17 was last modified: October 15th, 2014 by John2Share this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window) Tags:donegal v tyroneMay 2015Ulster Championshiplast_img read more

Future of boat building ‘plain sailing’ for Gweedore company

first_imgTimmy Boyle, owner of Atlantic Composites, a boat manufacturing business in Donegal’s Gaeltacht, has had a love of boats since he was a young boy. A native of Gaoth Dobhair, Timmy has been fortunate to have lived beside the Wild Atlantic Ocean most of life.In 1976, he travelled to London to pursue greener pastures at a time when there was little work in rural Donegal. That lasted only 6 years and he returned to settle back in Gaoth Dobhair with his wife and three children, where he started working for an electronic components manufacturing company. Unfortunately that company closed in the mid 2000’s and he was left unemployed.Married with 3 of a family and a passion for boats, Timmy always wanted to have his own boat building business. In 2008 Atlantic Composites, a boat design, boat manufacturing and boat maintenance repair business was established along with a business partner. Today, eight years later, Timmy continues to operate solely, a successful and growing boat manufacturing and repair business from the Gaoth Dobhair Business Park in Donegal’s Gaeltacht.The company is helped out by Údarás na Gaeltachta’s enterprise development scheme which assists entrepreneurs by encouraging new investment in Gaeltacht areas, nurturing already established businesses, and enhancing the skill base of those living in Gaeltacht communities!The company has invested heavily in research and development in recent years. They supply boats and maintenance services to an extensive customer base, including the Irish Coastguard, Inland Fisheries Ireland, commercial ferries, sub-aqua clubs and numerous companies in the private and marine leisure sectors in Ireland and Northern Ireland.”“Atlantic Composites are the only boat manufacturing company in Ireland to use Vacuum Infusion technology to manufacture its RIB boats. The company are actively linking with third level institutions to further develop the use of this technology for use in other products. Atlantic Composites currently employ 4 full time and 1 part time staff and were delighted when they secured at the end of 2015, a 5 year contract from The Sea Fisheries Protection Authority. “We were delighted when we were awarded this contract for the next 5 years from the The Sea Fisheries Protection Authority. We have already completed the first phase of the project. This year will see us complete the second phase, and with a maintenance contract secured for the next 5 years, along with servicing our existing client base, we will be in a position to employ at least another 2 or 3 people at our plant soon.”, says Timmy.“Being based in what is generally regarded to be a “remote” part of the world has certainly not prevented us from expanding or doing business. We offer a collection and delivery service which has been a real benefit for our clients and they return time and time again.”“I have been interested in the repair and use of boats from an early age and I am a great believer that to build a good boat you need to be a great boatman.  All of the staff have the same passion for boats that I have and I have been really fortunate to have top class and experienced craftsmen working with me.”“They are all from the local area and I am delighted that I can provide them with employment. For them, working on a project and getting to test it personally in the waters, is rewarding.”, says Timmy.“It’s not always “plain sailing” when setting up your own business, let alone a manufacturing business, and I have to personally say that Údárás na Gaeltachta have been a massive support to me since 2008.” “They have steered me in the right direction at every stage. Údarás provided us with a premises in the Gaoth Dobhair Business Park, which they upgraded to a standard that enabled us to produce the boats, and along with a range of supports, training and networking opportunities, their help has without doubt added to our success.”, he said.Atlantic Composites are also currently in discussions with marine agencies in the UK and hope to secure contracts for export in the coming 6 months. “Our main focus for 2016 is to get our name out there to agencies across the waters in UK and to gain access to the export market. Our plan is to  invest in online marketing activities that will raise more awareness of our company in an effort to attract more contracts globally and we are really looking forward to that.” he added.“I would encourage any young person, unemployed person or anyone thinking about “taking the plunge” to start a business from Donegal’s Gaeltacht to contact the team at Údáras na Gaeltachta. I and my family have seen the young people from the area having no choice but to travel abroad for work over the past numbers of years.”“And it is so heartening to now see them return to their homes because companies like those that Údáras na Gaeltachta are supporting, are providing employment opportunities here for them. The future is bright for Atlantic Composites and we are looking forward to being at the “helm” of boat making in Donegal’s Gaeltacht for many years to come.” concludes Timmy. To learn more about Údarás na Gaeltachta’s enterprise development scheme you can visit their website!Future of boat building ‘plain sailing’ for Gweedore company was last modified: October 16th, 2016 by Elaine McCalligShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window)last_img read more

Man charged with horrific attack on young Donegal student

first_imgA man has appeared in court in connection with a vicious assault which left a young Letterkenny girl with horrific facial injuries.Shanan Reid McDaid was set upon at the Market Square in Letterkenny in October 2017 as she waited to get a taxi home. Shanan was just 18 and had started college in Galway when she was attacked and repeatedly punched in the face until she became unconscious.She was hospitalised as a result of the attack but thankfully recovered from her ordeal.A man had been arrested in connection with the case several months ago but had been released without charge for a file to go to the Director of Public Prosecutions.The DPP then decided that the man’s case could proceed on indictment.Garda Sgt Jim Collins asked the media not to name the man for fears over his safety.The man is to sign on at Letterkenny Garda station twice a week, surrender his passport and not to interfere with any witnesses.The man’s solicitor Mr Frank DorrianThe man was released on bail to appear again in court for the presentation of a book of evidence on November 4th next.Man charged with horrific attack on young Donegal student was last modified: September 22nd, 2019 by StephenShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window)last_img read more

The Evolution of Boxing

first_img(Visited 59 times, 1 visits today)FacebookTwitterPinterestSave分享0 A new story is making the rounds: the human hand evolved to punch others’ lights out.The exquisite dexterity of the human hand, with its marvelous abilities to play a piano, make pizza and a thousand other things, is just a by-product of a more violent purpose, if evolutionists at the University of Utah are right.  Let the news media do the headlines:BBC News: Fighting may have shaped evolution of human handNew Scientist: Human hands evolved so we could punch each otherScience Daily: Fine Hands, Fists of Fury: Our Hands Evolved for Punching, Not Just DexterityLive Science: Human Hands Evolved for Fighting, Study SuggestsThe latter includes a link to a “Human Evolution Quiz” complete with the iconic ape-to-man sequence.  None of these sources seem critical of the new paper published in the Journal of Experimental Biology, despite the fact that it appears Lamarckian.  Genes for a well-fisted male would have to make it into the gametes or would end in the grave of the champion prize fighter.  Those genes, furthermore, would have to come from multiple random mutations that did not see a fist coming at the end of the line.Prof. David Carrier, lead author of the study, left himself an out with a “dual use” notion: “Ultimately, the evolutionary significance of the human hand may lie in its remarkable ability to serve two seemingly incompatible, but intrinsically human, functions” (i.e., fine manipulation and striking). To make the idea look scientific, his team took athletes and measured the force of impact of slaps by an open palm compared to punches with a fist, with thumbs inside and out.“Human-like hand proportions appear in the fossil record at the same time our ancestors started walking upright 4 million to 5 million years ago. An alternative possible explanation is that we stood up on two legs and evolved these hand proportions to beat each other.”Studying the current configuration of a boxer’s hand, though, says nothing about its origin or intention.  Sure, the hand can make a fist, but it can also seal a deal with a friendly handshake and make love.  Why should an evolutionist focus on one capability?  Why can women make fists if the men do most of the punching, and fists are an artifact of sexual selection?  If fighting was the evolutionary priority, why didn’t males evolve horns, like bighorn sheep, to free up their hands for other things?Carrier didn’t think about those questions.  He was more interested in justifying violence as an evolutionary aspect of human nature:“I think there is a lot of resistance, maybe more so among academics than people in general – resistance to the idea that, at some level humans are by nature aggressive animals. I actually think that attitude, and the people who have tried to make the case that we don’t have a nature – those people have not served us well.“I think we would be better off if we faced the reality that we have these strong emotions and sometimes they prime us to behave in violent ways. I think if we acknowledged that we’d be better able to prevent violence in future.”But why should humans go against the nature evolution gave them?  And why don’t chimpanzees make fists, when they are violent in their fights between males?  What does “acknowledge” mean to an evolved ape brain?  None of the news articles thought about these obvious questions, though some considered whether the ability to make a fist was a cause or effect of the evolution of the hand.Did you catch the latest oxymoron?  “Evolutionary significance”.Secular reporters are toadies for the latest toads offered them by evolutionary charlatans.  To sense the warts on their offerings, you have to take the gloves (and blindfolds) off.last_img read more

Backpacking in South Africa

first_imgIf you want an inexpensive way to travel through South Africa, find your guide to backpacking through the country, here:Backpacking through South Africa is an option if you want to save money as a traveller. (Image: South African Tourism, Flickr)Brand South Africa reporterIf you’ve got more time than money, there’s no better way to see South Africa than to backpack your way around its many offerings: spectacular beauty, a mosaic of cultures, incredible value for money, massive adventure potential – and an undeniable penchant for partying!Interested? Then take a few minutes to run through our quick guide …Get a kikoiFirst off, go out and buy a couple of kikois. Whether you’re a boy or a girl, macho or not, this sarong-like piece of clothing will be your life-saver when the sun’s blasting down, when the travel gear is rolling around in the washer, when you’ve got some downtime and you don’t need to dress up.The kikoi, which comes from Kenya, has been adopted by African overlanders and backpackers as the preferred chill-outfit from Cape Town to Cairo.Backpacking accommodationEastern CapeGautengKwaZulu-NatalWestern CapeRest of South AfricaDo your homeworkNext, go out and buy a travel book on South Africa. If you’re a surfer, you don’t want to find out about the perfect point-break B&B at the end of your trip. If you’re a birder, you’d like to know where to find the elusive blue swallow long before you hit these shores. And if you like to drink a lager at sunset with the best bathing in the southern hemisphere at your feet, it’s nice to know about Lookout Beach in advance, right?You’ll want something like the Insight Guide to South Africa or The Rough Guide to South Africa to get you started. And when you pass the Africa shelf at your local bookstore, you might want to flip through the array of coffee table publications on the country. Then check out South African Tourism’s website, you’re in South Africa, all the major centres have well-run provincial tourist offices. Nose around there, and you’ll find the set of pamphlets you need to tailor-make your trip.TransportIf you’ve got a fantasy about riding around SA on the end of your thumb, lose it. This is not hitch-hiker country. South Africa is the kind of place where, if you know what to do and where to go, you’ll never experience a finer trip. But it’s not advisable to enter into the unknown anywhere in the world these days, and South Africa is no exception.So when you’re in the cities, like Johannesburg, Cape Town or Durban, use the public transport system, get a cab or hire a car. If you’re staying for a spell, you could do worse than buy a car – and sell it at journey’s end.Each city has a vibrant tourism centre which can advise you on day tours, bus routes to and from your hostel, and discounts where available.The bus services between cities are excellent, and so are the roads. And the backpackers’ delight, Baz Bus, is a convenient, value-for-money, hop-on hop-off door-to-door bus service to just about every backpacker’s lodge in southern Africa.If it’s in your budget, then the classic road trip through South Africa (hire or buy a car, share the cost with travelling friends) will offer up more delights than anything Route 66 ever dreamt of.Your foreign licence (as long as it’s printed in English) is valid for six months. If yours is in another language, then get an International Driving Permit before you depart for South Africa.Where to stayThe good news is, there are backpackers’ lodges galore in South Africa – see our backpackers’ accommodation box above – and you can book ahead by contacting Backpacking South Africa. The other good news is that backpacker bed rates are astoundingly cheap in this country.And once you’re staying at a backpacker’s, you can plug in to the local travelling network and find out all kinds of great things, like where to eat for next to nothing, or party until dawn, or find a long-lost friend. You’re in a well-run overlanding subculture here, so enjoy it.Your choice of where to stay depends on what you want out of the trip. South Africa is, to pound a cliche, a great smorgasbord of tourism opportunities for you to feast on!The peopleWithin hours of your arrival, you’re going to discover that South Africa is a great, heaving melting pot of cultures, colours, languages and traditions. And South Africans are very proud of our diversity.Your pocketbook guides will tell you about us, and how to behave around us. But, like most places, if you’re friendly and polite with the people you meet, chances are you’ll be met with twice the warmth.So prepare to spend time with a Zulu warrior around the fire at night, wake up at dawn and go on a game drive with a ranger who speaks Afrikaans, be served some exotic local dish by a beautiful Malay girl, share a bus with a bunch of transplanted Scots, and learn to say things like “Howzit?” (How is it/ are you?), “Hey, my bra, that’s lekka!” (Hey, my brother, that’s wonderful!), and “Sharp!” (cool!).SA slang is lekker, bru!TownshipsDemocracy arrived in South Africa in 1994 only, so the teeming townships of South Africa are, like the favelas of Brazil, poverty-ridden places where sensitivities are high.But there’s nothing to beat a township shebeen (tavern) pumping after midnight, full of laughter and jazz, or a township marketplace on a Saturday morning. There’s a sense of vibrancy in SA’s townships that cannot be met in the traditionally quieter urban suburbs. This is where you meet the soul of South Africa.But take a guide, go with an accredited tour, don’t just blunder off into a strange settlement. And with the right introductions, and a few simple safeguards, you’ll have the time of your life.Outdoor adventuresCulture’s fine, you say. But where’s the rush? Welcome to Adrenalin Central.South Africa is where you can toss yourself over the highest bungee jump in the world, where you can hit the white waters of our river systems in rubber ducks (inflatable boats), where you climb the peaks of our mighty Drakensberg mountains, where you can microlight through the hills of Mpumalanga, and where you can dive -in a cage, thankfully – in the middle of Great White Shark territory.There’s also another level of outdoor activities that includes horseback trail-riding, cattle mustering, hiking for days through mind-blowing landscapes, quietly fishing for the noble trout in our Highlands, or tracking the rare black rhino for hours in the safe hands of a trained guide.South Africa was built for the outdoors spirit, and we celebrate this in a hundred different ways.Food and drinkPrepare yourself for World Grub, a global gastronomic trip that could begin with chicken sosaties (kebabs) and end with mopani worms fried over an open fire. We have Chinese, we have Italian, we have American, we have good old British stodge – but we also have Cape Malay, KwaZulu-Natal Indian, boerekos (farm fare), and the finest lamb chops from the vast Karoo scrublands.The South African service industry is on a fast track, and you’ll have no problems eating out or self-catering.When it comes to beer and wine, you’ll find either of both of these to be plentiful, excellent and very cheap. South African beer, because of the hot weather, is a special favourite. And a tour of the Cape winelands will have you sending cases of Cabernet home.The nightlifeOur cities all have their clublands, catering to the various youth tribes in the country. Raves, folk clubs and jazz clubs are everywhere. And listen out for kwaito, our home-grown, township R&B rap style.Cafe society has finally caught on in South Africa. For decades, no one did anything but walk on the sidewalks, and now you literally can’t move for all the coffee bars and late night restaurants that have sprung up.Again, Durban, Johannesburg and Cape Town are night-life favourites, but prepare for after-hours surprises in places like East London, Port Elizabeth and Bloemfontein.The mediaThe big cities have all got their set of daily newspapers, and there’s a lively magazine industry that supports tourism. Travel tips, lifestyle information and facts you can use can be found in all our bookshops and news agents. If you want to catch up on national news from home, most leading newsgents also carry offshore publications.Internet cafes have blossomed all over South Africa, and you’ll find them not only in the large centres but also in many of the small rural towns you’ll be passing through. Take time off to keep in touch with the family. Encourage them to come over and join you!SafetyThe same rules apply as for anywhere else in the world. Be careful. Don’t wander off alone down dark alleys at night.Try not to display all your electronic possessions.Pack cash, credit cards and traveller’s cheques in separate places. Let your lodge or hotel know where you are. Leave your expensive jewellery at home.Keep a look out for muggers, and store your wallet where it can’t be pickpocketed. Take care around automatic cash machines.These and many other safety rules are what you should be following back home and while travelling anywhere abroad. Crime is not endemic to South Africa.PhotographyDust is the enemy – always remember that if you’re carrying cameras in South Africa. One of the reasons our sunsets are so spectacular is because of mid-air dust, which also tends to foul up camera equipment if care is not taken.In the winter, you’ll find your soft light from about 3pm to 5pm, and in the summer it all starts and ends a little later. But, if you can make it, the African dawns are equally superb for photography. Try to time your photo-excursions for the “book-ends of the day”, leaving the harsh light of the lunch-hour for the poolside siesta.If you’re packing more than a little pocket camera, then consider dropping in a 300mm zoom lens for the long shots, especially when you’re out in the wilderness and you can’t get closer to those lions. For normal street-work and portraits, a smaller 28-80mm zoom lens is best.Last-minute check listHealth/travel insurance?Malaria pills for the summer months (November through March) for certain parts of the country?Relevant contact numbers?Luggage locks?Sunglasses and hats?An unbridled sense of fun and adventure?Check out some useful facts for tourists – and have a blast!This article was first published on South African Tourism. Republished on Brand South Africa with permission of the author.Would you like to use this article in your publication or on your website? See Using Brand South Africa material.last_img read more

Lava launches Five new Iris series smartphones below INR 6000

first_imgAmidst the various smartphone launches, Lava seems to be buoyant with the launch of five new smartphones under its Iris series. The line-up includes Lava Iris 400s, Iris 250, Iris 404 Flair, Iris 410 and Iris 400 Colors.The entire line-up falls in the price bracket of INR 4000 to INR 6000.  From the 5 smartohones Iris 404 Flair, Iris 410 and Iris 400 Colors run on Android 4.4 KitKat platform while the remaining two feature a little older Android 4.2 Jelly Bean operating system. Talking about the common features the all the five smartphones come with 4 inch 480X800p display.Being positioned in the entry level category, the smartphones feature 512 MB RAM and 4 GB inbuilt storage, which may be expanded to up to 32 GB.The new Iris phones are powered by a dual-core processor except Lava Iris 410 and Iris 404 Flair that have 1.3 GHz and 1 GHz chipsets and also support 3G connectivity which lacks in other devices. Both Iris 400s and Iris 404 Flair smartphones sport 5MP primary cameras and also house front facing VGA camera. Iris 410 comes with 3MP primary camera while Iris 400 Colors and Iris 250 sport a 2 MP and 3.2 MP main camera respectively. All the three devices also house a fornt facing VGA camera.Similar specifications of Lava’s latest Iris Android phones:1.    4-inch screens with 480 x 800p resolution2.    Dual core processors of unnamed origin3.    Google Android OS onboard4.    4GB of internal space5.    Memory expandability support via microSD card slotlast_img read more

Social Media and Gustav: How You Can Help and What You Can Learn

first_imgThis morning, as most of us clear out email built up over the long weekend, folks along the Gulf Coast have far more difficult clearing out to do. Yesterday Hurricane Gustav spun across Louisiana, Mississippi and Texas, forcing thousand to evacuate and threatening large-scale flooding. to centralize links, a (1) React Quickly to Events Topics: Originally published Sep 2, 2008 9:15:00 AM, updated March 21 2013 Gustav-related social network What do you think about the social media reaction to Gustav? I’m sure I missed projects. Which others do you think provide important lessons? In addition to facilitating action, the social media response to Gustav illustrates four important lessons for companies trying to figure out how to use social media: Social Media – The tools I linked to above don’t have beautiful design, flawless user-interface and robust functionality, but that’s OK. They’re general-purpose tools that were able to be adapted on the fly. They’re far better than nothing. Make similar compromises with your business. If you get hung up designing the perfect tools for the job, you’ll either miss your window for success, or never get the job done in the first place. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack . (3) Experiment here — Some of the projects above worked and some of them didn’t. That’s perfectly OK, because they were all experiments, and all provided lessons. Nobody knew what was going to work beforehand, so it was important to try lots of things. You should approach your business’ social media projects the same way. You don’t know what will work, so don’t be afraid to experiment. . You can do the samecenter_img — All the web sites and services I linked to above were created over Labor Day weekend. They didn’t require months of planning — just leadership and initiative to get going. You should take a similar approach with your business. Word spreads quickly on the web, so when people are talking about events in your community, you need to join the conversation in a hurry. (4) Do Well by Doing Good was set up on and Twitter accounts were created to broadcast hurricane-related The storm also provided some great examples of the power of social media. and (2) Use the Tools at Your Disposal — None of the projects I linked to above had any specific payoff for the people behind them. They were started out of a desire to be a part of the conversation and to help. Do the same thing with your business web site. Give away free information and tools. Offer resources to charities and non-profits. This is not only the right thing to do, but it will earn you respect, an important currency on the web. more government alerts By far the most important outcome of all these projects is that it’s easier for people to find out what’s going on, and help out. (Encouraged by what I read on all these sites, I gave money at .) a wiki was created Dozens of Facebook groups appeared to coordinate recovery,last_img read more

3 Steps to Creating Effective Buyer Personas [Marketing Cast]

first_imgAre you marketing to the right people? If you’ve created buyer personas and are now launching campaigns that appeal to those segments of people, you would know.In this episode of the Weekly Marketing Cast, David Meerman Scott discusses how to create buyer personas and what steps you should take next.What Is a Buyer Persona?“A buyer persona is when you slice your marketplace into individual groups of people,” explains David. In other words, the term describes your target audience.For instance, if you are a marketing manager at a hotel, you might have five buyer personas: an independent business traveler, a corporate travel manager, an event planner, a vacationing family, and a couple planning their wedding reception. When running marketing campaigns, you will need to adapt your messaging to fit the needs of these different buyer personas.1. Interview Your Buyer Personas“Once you identify who your buyer personas are, you need to interview those buyers,” advises David. Make sure the people you pick to talk to aren’t already your existing customers. Take 20-30 people who fit each persona and ask them open-ended questions that are not necessarily related to your product or services. “You want to end up with broad questions,” David says.2. Create Profile(s) for the Persona(s)Take the information you have gathered from your interviews and come up with a profile for each group. Give each of your personas a name and an image. If your business is a hotel, for instance, your buyer personas might include Wedding Wendy, for ladies planning their wedding receptions, and Business Traveler Ben, for corporate business professionals. Remembering about the needs of your different target audiences is so critical that some companies have placed images of their buyer personas throughout offices and on the walls of conference rooms.3. How to Market to Buyer PersonasIn order to effectively market to buyer personas, you will need to create content that targets these segments. For instance, for the newlyweds, you might have a blog that talks about wedding bands. The buyer personas are unique in what they need and how you market to them. Before you start a campaign, ask yourself, “What would Wedding Wendy say about this?” or “Would this piece of content appeal to Wedding Wendy?”Buyer personas help your marketing come alive, says David. It’s so much better than merely talking about your products or services.Do you use buyer personas in your marketing? Buyer Personas Originally published Sep 12, 2011 11:00:00 AM, updated February 01 2017 Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

How to Painlessly Transition Your Company to Inbound Marketing

first_img Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Switching to Inbound Marketing We talk to people all the time that are totally sold on the inbound marketing methodology, but there’s just one thing standing in their way from becoming a full-fledged inbound marketer … they can’t convince their boss they can switch to inbound marketing without experiencing a painful blow to their current marketing.It makes sense — change is hard, and honestly, nobody is going to let you waltz in and, with the snap of your fingers, totally change the way your business and marketing department functions. If someone came up to you and said that the proper way to cut paper is by grinding your teeth on it because it results in higher levels of efficiency than traditional scissors, would you make the swap? Of course not. Even if it was true. (Note: it’s not.)That means if you’re really interested in transitioning your company to inbound marketing, it’s time get a little sneaky. It’s time to integrate your inbound marketing campaigns with your company’s more traditional marketing campaigns. Over time, you can not only prove the value of inbound marketing as your campaigns start to generate staggering ROI — numbers tend to do the convincing for you — but you’ll already have that gradual transition towards more inbound-friendly methods underway! So let’s start that transition to inbound marketing together, right now, step-by-step … here’s what to do.Merge Inbound Tactics with Outbound CampaignsMany marketers have already started fusing online and offline marketing techniques. According to Marketing Charts, 90% of marketers believe using online data to optimize the offline experience is important. Furthermore, 73% of company marketers say they will be using a cross-channel marketing strategy over the next few years.Clearly a large population of marketers are comfortable with weaving online marketing tactics with their traditional campaigns. So let’s start there. Kindly request to make inbound tactics a part of the outbound promotion. Here’s a few examples.Connect Your Commercials with a Social Media CampaignIf you work for an organization that uses commercials to advertise their business, ask if you can get social media in on the action just a little bit. Perhaps something small, like a hashtag? Just look at this screenshot from an Audi commercial, for example.This inclusion enables you to unify your online messaging with your advertising campaign, and gives you the opportunity to go to town with social content revolving around the hashtag. Use it in quotes, to start Twitter chats, when citing stats … anything that can help unify the messaging from your commercial and the content you’re publishing to social media.Attach a Landing Page to Your Print Advertisements and Direct MailYour print advertisements may get you noticed, it’s the call-to-action part that’s difficult. In other words, is there any way to get someone to actually take action when they’re inspired by your print ads? Well, when your team sits down to put together their next print ad, ask them for a little space for some copy that points readers to an online destination. This could be through a QR code like Gucci did below, or by simply including a URL.This allows you to create a customized landing page just for this advertisement — you know, something a little more personalized to the reader and the ad you created than just your homepage.Simulataneously Run Inbound Campaigns Alongside More Traditional CampaignsNow that you’ve started to integrate digital and print campaigns, ask if you can run a few additional “inboundy” campaigns of your own. Make this easier by promising you’ll still complete your routine tasks — these additional campaigns will be tests you’re running in addition to those. While this will require more of your time for a bit, it won’t require more of your budget, making it easier to sell your boss and colleagues on the subject. Here are some quick campaigns you can run to include in your ultimate portfolio for convincing your team.Repurpose Existing Content to Create Some Lead Generation OffersIf you’ve been in business for a while — even just a year or two — you’ve likely accumulated a bunch of content and expertise without even knowing it. And if you want to do a test drive of an inbound marketing campaign, you’re going to need that content and expertise. Gather your current sales and marketing collateral — case studies, testimonials, brochures, whatever you got — and start reworking it to spin it into offer content that you can put behind a form, and/or share across social media channels.Set Up CTAs and Landing PagesSee if your boss would be alright with you making some website tweaks. You’re not going to redesign the skin or anything, but you could improve upon what’s already there … and make some key new additions.First, create a call-to-action that lives right on the homepage. It’s easy, you can even make them in PowerPoint! That CTA should lead to a new landing page that houses one of those awesome new lead generation offers you just created. Make sure you consider what type of offer visitors to your home page might be interested in — if the bulk of your traffic is coming in on branded keywords, for example, something a little further down your sales funnel, like a case study or product-focused whitepaper, might be most appropriate. When your sales team starts to see people “raising their hand” to talk about purchasing your product or service, you can bet they’ll want to try more of that inbound marketing stuff.Create Visual Social Media ContentPut on your creative hat and think of a cool new idea for increasing engagement on your social media channels. Can you create a series of memes around a common industry fad? Can you create a few visual representations of important stats and data in your field? You don’t need Photoshop to do this, either. Just head over to or use PowerPoint to whip up some visuals that can be easily shared, helping you generate more fans and followers and increase your overall social reach.Create and Share Your Blog Content StrategicallyStart writing posts on your company blog — and if you don’t have one, set one up! But be strategic. You can’t just write a post and hope the world stumbles upon it. Instead, start sharing that post with advocates of your brand or others who would find it valuable. And yes, that includes your social media fans and followers. You also need to make sure search engines can find it by writing about topics germane to your company and industry. It would also help to start writing guest blog posts for other related sites so you can get some of those coveted inbound links that help your site rise in the search engine rankings!Collect and Compare MetricsNow that you’ve got some campaigns up and running, you can start collecting metrics that speak to their effectiveness. Collect every metric humanly possible. Generate reports that show you the number of times your hashtags were mentioned on Twitter. Look at your website analytics to see how many users were sent to your customized landing pages or landed on your website because of your blog posts. See which keywords drove the most traffic to your website. You know, see what didn’t work, what did work, and what really, really worked. These metrics will show impact you can tie directly to business goals like generating revenue and closing new business.Then it’s time to organize all your results into a clear, succinct, and educational presentation so you can prove the ROI of inbound marketing to your team. And when you use data based off of recent campaigns — data that you can tie directly to leads and customers generated — you don’t have that difficult of a case to make!What tactics have you used to convince your boss and colleagues to invest in inbound marketing?Image Credit: IT Tech News Originally published Oct 8, 2012 9:00:00 AM, updated July 28 2017last_img read more