Fab-Homes, a design firm based in Vancouver, recently rolled out a series of design options for single-family homes that incorporate Passivhaus concepts and performance to varying degrees, depending on the size of the construction budget.Contemporary styling prevails in each of Fab-Homes’ nine design packages and, even though clients can modify plans to add interior space and extra features, most of these homes are, by green standards, appropriately compact. The smallest, called the Olympia I, offers 1,400 sq. ft., while an expanded version of that design, the Olympia II, features a conditioned basement and a total of 2,400 sq. ft. The remaining designs deliver an average of 1,700 sq. ft.Pricing and contractorsCompany director Alex Maurer told GBA that a client may work with one of Fab-Homes’ builder partners in the U.S. or Canada, or with a contractor of the client’s choice. In the latter case, he says, “we would prefer working closely with the client’s contractor to ensure proper execution.”Although the firm offers custom-design services, pricing for the fixed-design packages ranges from $8,000 to $16,000. Construction costs start at about $150 per square foot, depending on the location, builder fees, and energy efficiency goals. In a recent press release, Maurer points out that “for us, to achieve the German Passive House standard for every home is a goal, but not a requirement.” Options include a heat recovery ventilation system, triple-glazed windows, a rainwater harvesting and grey-water recycling system, solar power, and solar hot water. Each house is designed to accommodate PV and ground-source heat pump installations.Maurer said that while Fab-Homes already has a few builder partners in various locations throughout the U.S., the company is working on extending its network. Any builder interested, he said, should contact the company. Contact information and background on the design options are available on the Fab-Homes website: http://www.fab-homes.com/
Zaheer Khan’s much expected return to action after his hamstring injury lasted a mere three overs.Frontline Indian bowlers suffered a humiliating hammering at the hands of Northamptonshire openers as the home side racked up 198 for no loss by tea on the final day of the two-day warm-up game on Saturday.Right-handed Mal Loye (97) and left-handed Niall O’ Brien (85) were not separated at the tea break as the visitors went through their motions in the field.Northamptonshire trail by 154 runs with 10 wickets intact in their first innings. India had made 352 all out in their first innings.Zaheer Khan’s much expected return to action after his hamstring injury lasted a mere three overs before he parked himself in the pavilion and did not come out thereafter at all. By the looks, things do not appear too bright for the left-arm seamer ahead of the third Test between India and England at Edgbaston starting on April 10.Loye and Brien batted with authority and imposed themselves on the Indian bowlers even though leg-spinner Amit Mishra would feel that the umpire at his end was particularly hard on a couple of his genuine appeals.Pacers S Sreesanth and Munaf Patel were treated without respect by the Northants openers for 51 runs in their 10 overs each while Mishra conceded 44 runs from 17 overs. Part-timer Suresh Raina was punished for 21 runs from his five overs.As the end of post-lunch session drew nearer, Indians had begun to bowl no-balls and conceding byes off the errant bowling.Northamptonshire’s top order did not have a particularly good time at the crease this season so this success of their openers would particularly rankle the visitors.advertisement- With PTI inputs
No more specialists.I started doing internet marketing eight years ago in June 1999, when I joined a consumer retail dot-com company. Back then, there were only some rudimentary tools for doing marketing online. You had to have some level of technical understanding to be good at online marketing, and to effectively measure and track everything you were doing, you needed to tie together a bunch of different tools, reports and spreadsheets to get decent metrics. At that time, most people were not familiar with the terminology and techniques for online marketing. If you had a year or two of experience, you were a valuable commodity. The “traditional” marketing professionals looked at online marketing with some combination of disdain, curiosity and fear, seeing it as some sort of magic practiced by 24 year olds with spiked hair and mock turtlenecks. Internet marketing was special because you needed a specialist to do it.So, why do I say Internet marketing is dead? Because the time of the specialist is over. There is no such thing anymore as “Internet marketing.” It’s just marketing. Just like we discuss print ads, we should discuss banner ads, just like we create direct mail, we should create pay per click search ads. But the use of specialists who only do online marketing needs to end. Everyone who does marketing should be empowered with simple and easy-to-use tools to let them use the Internet for marketing.Why are there still millions of Internet marketing specialists and SEO and SEM firms? Because people still think Internet marketing is black magic and something only specialists can do. Because there is no simple system to create, manage and measure everything you need to do to effectively market on the internet. The average person cannot easily leverage online marketing. Not yet.Marketers need a set of tools that are made for the way they work, not the way techie and Internet-savvy people work. The ability to have a website that helps you do search engine optimization (SEO) automatically, manages your search engine marketing, makes building landing pages a snap and automatically optimizes conversion programs on your website. A system that gives you as much data as possible about your website visitors, and presents that data to you in a format that means something to you and helps you actually act on it to get results. This is especially true for the millions and millions of small businesses who don’t have the luxury of a huge marketing staff and an IT department.This brings me to why I am here, with my first post on this blog. I believe in the online marketing tools that HubSpot is building, and cannot wait to work with the team to bring the next generation of software tools to marketers everywhere, and put an end the difference between marketing and Internet marketing.What do you think? In this day and age, is Internet marketing really that different from marketing in general? Isn’t it time that there were simple tools to allow everyone to do online marketing? How long with the “specialists” survive? Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Mar 2, 2007 2:35:00 AM, updated October 01 2019
I hope that you found these tips useful. If you did, would you please retweet or “Like” this post 😉 Thanks! Topics: recent overtaking of the Guinness World Record content creation in 24 hours certainly did the job. Only hours after Figure out what distinguishes you from the competition, and make sure you share this with your audience. This will not only help you to attract a loyal following, but it will also help you because he wanted his fans to know he loved them. As a result of his continued effort to share remarkable content with the world, not only was Weezy able to maintain his fan base, but he actually increased it! that your competitors may not be focused on. 2. Never Stop Creating Content 3 Social Media Marketing Tips From Rapper Lil’ Wayne Don’t make your visitors’ experience more difficult by throwing a barrage of links and choices in front of them. Provide them with and then offer them one simple next step. WeezyThanxYou Although there are thousands of rappers in the world, Lil’ Wayne uses his uniqueness to help him stand out in the overpopulated sea of lyricists. His love of rock music, the Green Bay Packers, and his brief stint in jail are just a few of the things that Wayne uses to distinguish himself from others. Originally published Feb 17, 2011 12:00:00 PM, updated July 03 2013 Social Media start ranking for long tail keywords is the key to any inbound marketing strategy. Oreo claimed the record 1. Be Unique As an internet marketer having a social media presence isn’t enough. The social media landscape is always changing, and because of this it’s important to understand the most effective ways to utilize the tools available for your marketing efforts. Here are a couple things all internet marketers can learn from Lil’ Waynes success. valuable content Lil’ Wayne shares a lot of exclusive content with his fans on Facebook. He also makes it extremely clear to them how they can show their appreciation by including a simple “Like this post” call to action in many of his posts. By telling his fans what to do next Lil’ Wayne is making his fan’s lives simpler and helping them with the decision-making process. This works incredibly well on his Facebook Page as we can see with all of his posts including the most recent Guinness World Record post. Facebook Growing a following and attracting inbound links is a long gradual process. Don’t lose hope if you don’t see immediate results. Quality and consistency of If Lil’ Wayne hadn’t already established himself as one of social media’s elite, his most for themselves with 114,619 “Likes,” Lil’ Wayne and his fans obliterated it with a whopping 588,243. Now I know some of you are probably thinking, “well he probably just has a lot more fans than Oreo,” but that isn’t the whole story. Oreo has 16,711,040 fans on Facebook to Lil’ Waynes 20,112,726, and although this is a significant advantage, it does not completely explain why he got more than five times as many “Likes” on his post. for most “Likes” to a post on You would think that being locked up might put someone’s rap career on hold. But instead of slowing down, Lil Wayne seemed to work even harder while he was in prison. As well as continuing to write songs, he also launched a blog called Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack 3. Tell Your Fans What to Do!
PPC Originally published Aug 19, 2013 2:00:00 PM, updated July 28 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: In PPC, there are lots of metrics to track, so it can quickly get confusing and then overwhelming. Marketers often ask me, “What’s the one metric I should optimize for? I just want to know the top one or two levers I can pull to make a difference!”In my experience, looking at thousands of Google AdWords accounts and billions in combined spend, there are two metrics that correlate most strongly with success:Account Activity: You get out what you put in. This isn’t too shocking; advertisers who do more work on their accounts get better results.Quality Score: Higher Quality Scores generally lead to lower costs, so optimizing for Quality Score is essentially the same as optimizing for ROI.Why You Should Spend Time Optimizing for Quality Score Since Quality Score is really a measure of relevance, it’s a powerful predictor of your success. And it makes total sense — Google’s main goal is to keep users happy so they keep using Google, and keep clicking results. More relevant ads, campaigns, and landing pages get more clicks; that raises your Quality Scores and — since Quality Score determines both your ad ranking and what you pay per click — everybody wins.So once you’ve committed to spending more time in your account, what should you spend your time on? I recommend that you focus on optimizing your Quality Scores, which is the metric most likely to lead to higher rankings, more clicks and leads, and lower costs for those actions.How much lower? Let’s take a look.New Data Shows AdWords Quality Score Can Save You Up to 50% on PPCIn 2009, Craig Danuloff crunched some numbers to show that a Quality Score of 10 could save you 30% on cost per click, or CPC. (Sadly, I can’t link to the post because the Click Equations blog now redirects to Acquisio.) But that was over four years ago, and I was curious to see if the data had changed.To investigate, I did a manual analysis of several hundred new clients that WordStream signed up in the first two months of 2013. What I found is that average impression-weighted Quality Scores have fallen in the past four years. In 2009, a Quality Score of 7 (out of 10) was average. But today’s impression-weighted average Quality Score is just slightly over 5. The distribution looks like this: Therefore, accounts (or campaigns or ad groups) with average volume-weighted keyword Quality Scores better than 5 can be considered better than average, and are thereby benefiting relative to most advertisers. Accounts with average Quality Scores lower than 5 are below average, and those scores are detrimental to your account. I used this data to re-run the calculations and see how much a Quality Score higher than 5 saves you on CPC compared to the average advertiser. Here’s what I found: As you can see from the chart, the savings have increased. Some highlights: A Quality Score of 6 is 200% more valuable than it was four years ago! A Quality Score of 6 was previously below average, and increased your CPC by 16.7%. Now, a Quality Score of 6 decreases your CPC by 16.7%. A Quality Score of 9 is twice as valuable as it was in 2009, saving you 44.4% compared to 22.2%. A Quality Score of 10 now saves you a full 50% on CPC. That means if all your keywords had Quality Scores of 10, you’d only be paying half as much as the average advertiser. Pretty crazy, right? And if you’re thinking, “So what? I don’t care about cost per click, all I really care about is cost per acquisition” — fear not. Quality Score lowers your CPA, too. I did a similar analysis based on CPA and found that high Quality Scores also correlate with lower CPAs:With a Quality Score of 10, you’ll pay 80% less per conversion than an advertiser with an average Quality Score of 5. These savings are mostly driven by lower costs per click. This is why optimizing for Quality Score is such a good use of your time.Benchmarking AdWords Quality Score: What Should You Shoot For? As I mentioned above, average Quality Scores these days hover around a 5. So anything higher than 5 is going to benefit you, relative to the average AdWords advertiser. That means you should shoot for a bare minimum impression-weighted average Quality Score of 6. However, it’s important to note that higher scores save you more. If you want the full 50% savings, you need the gold standard Quality Score of 10.The fastest way to find out your impression-weighted average Quality Score in AdWords is to grade your account using the free AdWords Performance Grader. This tool will do an instant audit of your PPC account across 8 different key performance metrics, including impression-weighted Quality Score. Your report will calculate and display your average Quality Score and plot a distribution of the number of impressions happening at each visible Quality Score for the last 90 days, and compare that to a “Recommended Curve” for your business. Here’s an example of what the Quality Score section of the report looks like:If you don’t like what you see (the example account above is well below average), it’s time to start working on improving your scores. Here are three tactics to try: Use ad extensions. AdWords ad extensions, such as sitelinks, make your ads bigger with more places to click, so they increase CTR at no extra cost.Write better ad text. Test different messaging to find the ad text that speaks to your audience. And use your one allotted exclamation point! Bid on brand terms. Branded keywords tend to have really high clickthrough and conversion rates, so they bring up the average for your whole account. This is a guest post written by Larry Kim. Larry is the founder and CTO of WordStream, provider of the 20 Minute PPC Work Week and the AdWords Grader. You can follow him on Twitter and Google+.Image credit: Philip Taylor PT
Originally published Dec 20, 2013 2:00:00 PM, updated February 01 2017 This post originally appeared on Inbound Ecommerce, a new section of Inbound Hub. Subscribe here to read more content like this from Inbound Ecommerce.With your marketing dollars driving traffic to your ecommerce site this holiday season, you may think you can sit back and watch all the new customers roll in.Early estimates suggest $82 billion will be spent this year for online purchases alone. With so much money funneling toward ecommerce, losing money seems impossible. If, however, you’re determined to experience a loss this season, here’s how to do it.Guaranteed Ways To Lose MoneyForget PersonalizationPour money into a website that doesn’t capture customer information through cookies or registration forms. If your only goal is to get customers to your site for the holiday season, there’s no reason to follow up with them anyway, right? Who cares about personalization when those customers will only see your site once?Everyone who’s going to buy is going to buy on their first visit, so there’s no need to make the experience grow more valuable over time.On With the SpamCreate broad, follow-up email messages to send to any customers who managed to leave their email addresses.Without capturing any information on your site, you won’t know what your customers purchased anyway, so how could you possibly segment the emails and send out targeted messages … right?More Customers, Less SatisfactionPut plenty of money into PPC ads but never mind about retargeted ads. If you’re only worried about getting people to your site the first time (and 73% of ecommerce conversions come from first-time visitors, so you can bet you’re not alone), a retargeted ad won’t be much help. Don’t Dare to Be DifferentFocus more on driving customers to your page than on providing your unique value proposition.There may be plenty of competitors out there selling the same thing you’re selling, but you don’t need to convince buyers that your company is better at service and quality, as long as you’ve got more visitors coming along later.Give It AwayPay no attention to the cost of your offers. By giving free shipping for every customer who makes a purchase, you’ll sell more than any of your competitors.Buyers are more likely to abandon a shopping cart if the price of shipping is too high, so you should simply eliminate shipping costs for customers altogether, regardless of how much you’ll pay in the end.Set Them FreeIf a potential customer abandons their shopping cart, just let them go. If they come back to you, it was meant to be. At least, that’s how over 80% of the top 1,000 companies feel. If this mentality is good enough for them, it’s good enough for you, too.Contact Forms Protect Your PrivacyDon’t worry about providing contact information on your website. If people want to get in touch with you, they can just fill out another contact form. After all, if they’re trying to get in touch with you, it probably means they have a complaint, and complaints often mean returns and refunds.With this plan in place, you’ll be well on your way to logging a 9% loss. Never mind the fact that 99% of first-time visitors don’t plan to buy anything anyway. Those who do make a purchase cost you so much money just getting them there that you have no way to recover the loss.The above was all written with tongue firmly in cheek — but that doesn’t mean it’s untrue. By focusing all your attention on traffic and first-time sales, you could actually lose money.Without customer retention, it’s easy to see how you could lose money this holiday season — even with $82 billion spent for online purchases. So what can you do to see revenue growth?Now Let’s Make MoneyThe key to turning a profit with your ecommerce site is customer retention. Getting that first sale is great, but you want to develop and foster a great customer relationship.As you can see from the chart below, repeat customers average higher orders and cost nothing for acquisition. You do, however, need to focus your attention on a few things to make sure those customers want to return for future purchases.Keep Your PromisesWhen convincing those buyers to make their purchases from your ecommerce site, you likely made plenty of promises. You better deliver a quality product as quickly as you can, without any hidden fees or tricks. Be Available Whether it’s by email, social media, instant chat, or phone, make yourself available to all customers. Your customer service at this time is more important than any of the tactics you used to get those customers to your site in the first place.Give Buyers a VoiceReach out after the sale to ask for reviews. Those reviews can help in more ways than one. You give your buyers a voice when you allow them to share their experiences on your site, which makes them feel important. They will appreciate that chance to tell others about their experience.You’ll also have that social proof that first-time visitors look for when visiting your site. As an added bonus, reviews and testimonials help your SEO by directing buyers to your site for information instead of a third-party site.Go After Abandoned CartsYou don’t have to be like 80% of the companies out there. If you send out those emails, 72% of those who return to make a purchase will do so within the first 12 hours. Within two weeks, 100% of those who return with the intention of making a purchase will do so. That means you still have time to recover those buyers before the big day.Be RelevantYour email campaigns should include only relevant material. Show your first-time customers that you’ll be responsible with the information they shared when making their purchase.Segmentation of your contact lists is the only way to make sure buyers are getting emails that appeal to them instead of broad topics that will be counted as spam.Show ThanksMost of all, thank your buyers for the sale. You may be surprised at how far genuine appreciation can go.Why is all this customer service so important? Because repeat customers are the only way you’ll make money off this holiday season. We all want to see big numbers for holiday spending this season, but if you’re not recovering your investment into customer acquisition, those numbers will mean nothing for your company’s success.What are your thoughts on these tips to capitalize this holiday season? Got any tips of your own? Share ’em in the comments below! Ecommerce Marketing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics:
Business Calculators Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Today is stressful — it’s the end of the month. Maybe you had a fabulous month where traffic and leads flowed in without you lifting a finger. Maybe you worked your tail off to hit your goal and you just made it. Or maybe, despite your hard work, you came in under the waterfall line. Regardless of how this month went, today is stressful.Easily build and embed forms on your site. Try HubSpot Forms for free.Tomorrow, your score gets set back to zero — but first, you’ve got to figure out what your leads goal is actually going to be. You shouldn’t just pick a number out of thin air, or even assume that you should be increasing your previous month by X%. There’s a much better way to figure it out that’s rooted in your company’s larger goals. Keep on reading to figure how to simply and scientifically calculate next month’s lead goal. (If you want an easy-to-use template to calculate these numbers for you, download one here.) Find Your Leads Goal by Working BackwardsThe key to figuring out your lead goal is all about working backwards. Figure out how much revenue your team needs to contribute to the company’s bottom line, and then use some simple math to work your way back up the funnel. Here’s how you can calculate it.Step 1: Figure out how much revenue your team needs to contribute. Ask your sales leadership how much revenue Sales needs to book this month and how much of that needs to come from inbound marketing. For this example, let’s say your sales team needs to generate $100,000 in revenue with 80% of it coming from inbound.$100,000 in revenue * .8 = $80,000 inbound revenue. Step 2: Figure out how many customers you need to close to satisfy that revenue. Next, you need to figure out roughly how many customers you need to close to generate that revenue. To do that, you’ll divide the number from the previous step by the average revenue generated per customer. Here’s what that looks like in the example we’re using:$80,000 inbound revenue / $16,000 revenue per customer = 5 customersThis means that you need to close five customers to create that much inbound revenue. Step 3: Figure out how many leads you need in order to close that many customers. Then, you need to work your way up one step in the marketing funnel to figure out how many leads you need to get to generate that many customers. To do this, you’ll need your average lead-to-customer conversion rate — aka the percentage of leads that become customers. For example’s sake, let’s say your lead-to-customer-conversion rate is 2%. Then, you’d figure out how many leads you need by completing this equation:5 customers / .02 lead-to-customer conversion rate = 250 leadsTa-da! You have your lead goal for the month, unless you choose to complete the next step. Otherwise, skip to Step 5. Step 4 (Optional): Adjust the goal to reflect the previous month’s progress.Some people prefer to adjust this number based on whether they hit the goal the previous month to help increase employee morale — if your team isn’t hitting your goals one month, it can be demotivating to see the waterfall line climb even higher the next month. That being said, adjusting it each month could give your team a false sense of security if they’re trending each month, as it may make you still miss your long-term lead goals. It’s all personal preference on what you decide to do, but keep these considerations in mind while you’re setting these goals. Step 5: Add your leads goal to a waterfall graph. Last, but certainly not least, you should add your final lead total to a waterfall graph that gets distributed to your team. This way, everyone can see how you’re trending toward your end of month goal throughout the month and react accordingly. If you have HubSpot, setting up a waterfall graph is easy to do in the Reports tool, and you can automatically send out daily waterfall updates to teammates. You can create on using Excel and manually update your team on their progress. And that’s it, folks! You don’t have to guesstimate your goals anymore. You can use this simple, scientific calculation every month to give accurate projections to your sales team and encourage your team to drive significant, measurable results. Good luck next month! Topics: Originally published Apr 30, 2014 3:30:00 PM, updated July 28 2017
Originally published Dec 8, 2014 11:00:00 AM, updated February 01 2017 Content Creation Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Almost immediately after “selfies” became a thing, people started bashing them. And sure, that kind of makes sense – there’s something mockery-worthy about taking lots of photos of yourself.But if selfies are so silly, why do they get so much social media engagement (likes, retweets, etc.)? I have a couple of theories, and I’m going to share them with you.1) People like peopleAh, humans. We’re just naturally social, and we want to look at other people (and ourselves – hence the selfie). What other explanation could there be for TMZ?Online, selfies and pictures of people in general get more engagement in the form of likes and comments. A Georgia Institute of Technology study found that Instagram pictures with human faces are 38% more likely to get likes and 32% more likely to get comments than photos with no faces.Social media itself fulfills the need and desire to connect with other people, and it’s easier to do that when you’re looking at an actual person rather than a picture of someone’s lunch order. Basically, this theory boils down to “Hey, look – you have eyes and ears and a nose just like I do! We should be friends!”2) You’re really real!Socialmedialand is a place where we can connect with new people every day, many of whom we don’t know in real life.In any case, pictures of your face allow all people to connect or reconnect with you as a person instead of as a tweet or Facebook post. Sharing selfies is a way of saying, “Hello! This is me, @DrifterMama, and I’m more than just 140 characters of text. I’m a person, too!”Seeing the faces of your virtual friends (which I have more of than real friends) helps you connect with them on a personal level, rather than follow them as a faceless feed of information.3) It’s all about the context, babyThe context of your selfie could also be the reason it’s getting a fair amount of engagement. Are you at #Bonnaroo, or is it your #Birthday? Maybe it’s #TBT (Throwback Thursday) or the ever-popular #MCM/#WCW (Man Crush Monday/Woman Crush Wednesday)?The context, of course, doesn’t have to be connected to a popular hashtag. Life events can impact engagement more than attaching your selfie to a trending topic. Celebrating an occurrence in the moment tends to spread more virally, whether it’s a newly-adopted pet or just an amazing summer day.The context of the image makes people feel good and relate the image to their own lives, compelling them to engage with the photo. Creating context around a selfie makes it feel less like a plea for attention, and more like you’re telling a story.The end… or just the beginning?A lot has been written about improving your selfies, and in my opinion, this post by Dan Zarrella on “The Science of Selfies” is the best of the bunch. In it, he breaks down data from over 160,000 images with the #selfie tag and points out which colors, filters, and hashtags result in the most likes. It’s a great read that helps us understand the psychology behind why people like selfies, and what pushes them over the edge into selfie-hate.Whether you’re snapping a picture of yourself with a friend during a night out or sharing a new hairstyle, selfies have become a staple of social media sharing. After all, if you didn’t take a selfie, how will you prove that it really happened?What are your theories on why selfies are so popular?
Nowadays, reviews are more important than ever — 9 out of 10 people are looking at online product reviews and posts on social networks before making a purchasing decision. Do you have a plan in place to take advantage of this trend?Enter the ever useful and efficient case study. Case studies give your audience more information about your product or service in the context of a specific company size or vertical. Though each case study may have slightly differing details, the core messaging will fundamentally remain the same: how your product and/or service has helped one of your existing customers overcome a challenge, achieve a goal, and/or better their lives.Download our free case study study template here.Case studies are also crucial to your sales process. Having a variety of case studies based on various categories such as industry, location, company size, or type of business can help your sales team convert leads into customers and upsell existing customers.We know that building out an awesome case study that shares a compelling story can be both time-consuming and difficult if you’re not sure how to go about it. You may be wondering where to start, who to speak to, and what to ask.To help you to focus on creating content that drives both your sales team and process forward, we have created The Ultimate Case Study Creation Guide and Template. With this helpful kit you’ll be able to:Select perfect-fit participants to help your case study shine the spotlight on your product and/or service.Reach out to potential participants and engage them in the process.Devise great questions to ask your perfect-fit participants. Layout the case study in a comprehensive, clear, and informative manner — giving you more time to focus on the actual content at hand.Click here to download the case study template and guide, and if you want to share this resource with others, use the click-to-tweet links and image below. Click to Tweet: “The Ultimate Case Study Creation Kit: http://bit.ly/14LzKAm via @HubSpot” Originally published Jan 13, 2015 4:00:00 AM, updated February 01 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Content Types Topics:
Topics: The way people buy has changed, so the way businesses market themselves has also needed to change. And as an educator prepping students to enter the workforce, this means that your job has changed, too. Truthfully, this change can be tough. There are so many marketing strategies, tools, and tactics out there, and you need to assess them all and then learn them yourself so you can knowledgably educate your students. To help make this transition easier, below are some free resources you can use when you’re teaching your class and even some tools you can pass on to your students.1) Digital Marketing SyllabusThis Inbound Methodology Syllabus template is a guideline for a 15-week class. It’s a fully editable Google Docs file you can download and customize to fit the needs of your class. It includes goals and class objectives, course overview and requirements, and a list of required readings. It’s been created and vetted by other marketing professors, so it’s chock-full of information that professors actually care about.2) An Email Template for Reaching Out to Guest LecturersEspecially when you’re teaching tactical, “real-world” concepts, it can help to bring in outside talent. How should you go about finding (and securing) the right guest speakers?Try to find a connection with the person you are reaching out to. Ask friends of friends, or do a little research on LinkedIn. If you can find a connection, ask for a warm introduction from someone you already know. A request from a friend is always easier to accept.If you need to send a cold email, play up any prestige or connection your school has to the person you are reaching out to. Did they attend your university for undergrad? Will they be speaking to 2,000 students? Are you teaching material the speaker created? This type of information could be just what you need to convince a guest speaker to attend your class.Below is an example of an email you could use as a framework to ask someone to speak in your classroom:Hello Amy,I teach at Boston University and am looking for an expert content marketer to speak to my 1,000 student marketing class at the end of May. We’ve been using HubSpot’s Inbound Certification for our class, and I recently read your article on Inc.com about how content marketing helped you grow your Boston startup 10X. You were one of the first people who came to mind and I wanted to reach out. Would you be interested in guest speaking in my class about content marketing?Best, Lauren3) PowerPoint Deck TemplatesDesign can go a long way to aiding student comprehension and retention — but the truth is, designing PowerPoint decks may not always be a teacher’s strong suit. To help you get to the good stuff (the substance of the lesson), here are a few free, gorgeous PowerPoint templates you can download for your next class.4) Factbrowser.comThis is a basically a search engine for facts and stats. It runs quite the gamut in regards to content topics: social networks, gaming, specific industries, holidays, coupons, marketing, and so many more. For instance, you’ll find stats such as 53% of US digital marketers plan to prioritize mobile ads in 2015 over social media (Forrester Research) and 40% of women like strawberry flavored alcoholic drinks (Nielsen). Sources for their data includes Deloitte, Nielsen, TechCrunch, and Forrester Research (among others). If you’re ever in a pinch for stats for class, Factbrowser.com is just what you need.5) Moz AcademyMoz Academy is a resource created by Moz that’s full of short, comprehensive lessons about inbound marketing. Specifically, Moz Academy focuses on SEO, link earning, social media, and content marketing. Videos on their site as the time of this writing include how to recover link equity, keyword research, and using Moz analytics.Note: You need to be a Moz Pro subscriber to take advantage of this resource.6) LinkedIn GroupsIf you’re looking for a virtual place to gather ideas, brainstorm topics or connect with other educators, join a LinkedIn group. Here are a couple Groups that are private and only available to educators (yes, they you will be manually added to this group should you choose to join, by an actual human!), so they’re full of helpful, relevant content:Marketing, Advertising and Communication ProfessorsQualitative Marketing Researchers and ProfessorsHubSpot Academy Group7) CanvaCanva is a free tool our marketing team uses daily to creating beautiful, simple designs. You can create an account in seconds and start designing something right away. The software features stock photography, custom graphics, fonts, and pre-sized templates for sizing. Users can also upload their own photos or designs. It’s perfect for students who need to design presentations, social media cover photos for a campaigns, blog graphics, business cards, and more.8) CrayonCrayon is a marketing design search engine. This powerhouse of a database has over 11 million real marketing designs that are searchable and organized. For example, you can use filters to search for landing page examples from automotive industry. Other filters include traffic level, device type, and page type (such as jobs pages, team pages, or ‘about us’ pages.) If you are looking for case studies or your students are searching for examples, Crayon is a gold mine.9) UnsplashWhether it’s for a student’s end-of-semester marketing project or for a lecture you’re creating for your students, beautiful visuals can make a big difference in improving a piece of content. Unsplash.com is a completely free stock photography website. Ten new photos are uploaded every ten days, so there are always new photos to download. And, the photos are drop-dead gorgeous. You can even subscribe to their email mailing list and you’ll be the first receive the new photos.10) Marketing GraderWant another hands-on ways to critique real companies’ marketing? Run a free Marketing Grader report for a quick snapshot about how a company’s marketing is doing. The report critiques and suggests ways to improve a company’s blog, social media accounts, SEO tactics, lead generation methods, and mobile optimization. You could use these takeaways for examples in your lecture or even assign your students to run a Marketing Grader report and analyze the results themselves.Want even more free resources for your curriculum? HubSpot is giving away thousands of free marketing and business books all summer long. All you need to enter to win is an email address. You can enter to win here. Inbound Marketing Education Originally published May 13, 2015 12:00:00 PM, updated May 23 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack