NFL draft: Raiders should stand pat at Nos. 1, 24, 27

first_imgALAMEDA — It was getting toward the end of a nearly hour-long interview session at the NFL owners meeting in Arizona when Raiders coach Jon Gruden covered all the bases.“It depends when you’re on the clock and you’re sitting there at No. 4 and someone offers you to move back to whenever, what are they giving you?,” Gruden said. “We’re wide open to moving up. We are wide open to moving back. We are wide open to just sitting there and taking a guy who falls to us.”And the winner is . . . …last_img

Protests ‘point to service delivery successes’

first_img14 February 2014 The recent upsurge in service delivery protests in South Africa had as much to do with the country’s service delivery successes as with its failures, President Jacob Zuma told Parliament on Thursday. Delivering his State of the Nation address in Cape Town, Zuma said the dominant narrative in the case of the protests “has been to attribute them to alleged failures of government. However, the protests are not simply the result of ‘failures’ of government but also of the success in delivering basic services”. When 95% of the country’s households had access to water, he said, the 5% who still need to be provided for felt they could not wait a moment longer. “Success is also the breeding ground of rising expectations.” Zuma expressed concern with the manifestation of violence in some of the protests taking place in the country. “Also worrying is what appears to be premeditated violence, as is the case with the use of petrol bombs and other weapons during protests.” He said the governmented supports the right of citizens to express themselves. “The right to protest, peacefully and unarmed, is enshrined in the Constitution.” However, when protests threatened lives and property and destroyed valuable infrastructure intended to serve the community, they undermined the very democracy that upheld the right to protest.Loss of life during protests President Zuma said any loss of life at the hands of the police in the course of dealing with protests could not be overlooked or condoned. “Loss of life is not a small matter. We need to know what happened, why it happened. Any wrongdoing must be dealt with and corrective action must be taken. Police must act within the ambit of the law at all times.” At the same time, he said: “As we hold the police to account, we should be careful not to end up delegitimising them and glorify anarchy in our society.” Zuma said while the culture of violence originated from the country’s apartheid past, South African leaders had to reflect on what they were doing or failing to do to root out the violence that surfaced during protests. Acts of violence, intimidation and destruction of property were criminal offences, and the police would arrest and prosecute those who commited such acts.Interventions in place In Gauteng province, Premier Nomvula Mokonyane has established a high-level task team to probe the violent service delivery protests. Earlier this week, North West Premier Thandi Modise placed the embattled Madibeng municipality under administration following several service delivery protests in Mothotlung, Majakaneng and Hebron. To address issues of service delivery, from 2011, teams from the Department of Performance Monitoring and Evaluation have visited areas around the country to assess and promote service delivery. The government has also been clear that South Africans themselves should participate actively in local decision-making and interact with the government through the available structures in order to fast-track service delivery.Achievements in service delivery Zuma said the government had made remarkable achievements in increasing access to services such as water, sanitation and electricity over the past 20 years. As part of this, the government had begun an intensive programme to eliminate the bucket sewage system countrywide. “Phase one of the programme will eradicate buckets in formalised townships of the Free State, Eastern Cape and Northern Cape. Phase two will eradicate buckets in informal settlements in all provinces.” Regarding housing, Zuma said the next administration would focus on promoting better-located mixed-income housing projects. “In housing, about three-million housing units and more than 855 000 serviced sites were delivered since 1994. Nearly 500 informal settlements have been replaced with quality housing and basic services over the past five years.” Some communities still did not have these services, especially in informal settlements and rural areas, he said. However, all spheres of government were working to ensure the provision of these services, especially in the 23 municipalities identified as having the greatest number of backlogs. Source: SAnews.gov.zalast_img read more

Forever Young 3X-Long Platinum Blonde Number 613 Ladies Wig – Renact yout inner Timotei

first_img Wife now has gorgeous hair . Looks amazing, brushes well, fits perfectly very happy with this procuct. Ok for the price, needed for fancy dress. Features of Forever Young 3X-Long Platinum Blonde Number 613 Ladies Wig without FringeStunning extra long fringe-less style in a single tone of dark brownMade of premier Kanekalon synthetic hairSo smooth, silky and soft it feels and move like real human hairSuits most face shapesGreat for everyday wear or special occasions Plus to that it tangles like crazy, i own a few wigs and this. There are some problems with elastic band hooks, they don’t really hold in place. Plus to that it tangles like crazy, i own a few wigs and this has never happened before that fast. Plus to that it tangles like crazy, i own a few wigs and this. There are some problems with elastic band hooks, they don’t really hold in place. Plus to that it tangles like crazy, i own a few wigs and this has never happened before that fast. Wife now has gorgeous hair . Looks amazing, brushes well, fits perfectly very happy with this procuct. Ok for the price, needed for fancy dress. Bought to use for a fancy dress outfit as elsawould recommend to others. Posted on December 14, 2017Author Nathalie DuboisCategories Hair PinsTags Forever Young Bought to use for a fancy dress outfit as elsawould recommend to others. Lovely blonde colour, yes it tangles like all long wigs do, but it swishes and flips well, makes you feel like the timotei girl. Lovely blonde colour, yes it tangles like all long wigs do, but it swishes and flips well, makes you feel like the timotei girl. Wife now has gorgeous hair !!!!!Renact yout inner Timoteiplus to that it tangles like crazy, i own a few wigs and this center_img SummaryReviewer Nathalie DuboisReview Date2017-12-14 07:46:00Reviewed Item Forever Young 3X-Long Platinum Blonde Number 613 Ladies Wig without FringeRating 3.0 / 5  stars, based on  6  reviewslast_img read more

Internet Marketing Is Dead

first_imgNo more specialists.I started doing internet marketing eight years ago in June 1999, when I joined a consumer retail dot-com company. Back then, there were only some rudimentary tools for doing marketing online. You had to have some level of technical understanding to be good at online marketing, and to effectively measure and track everything you were doing, you needed to tie together a bunch of different tools, reports and spreadsheets to get decent metrics. At that time, most people were not familiar with the terminology and techniques for online marketing. If you had a year or two of experience, you were a valuable commodity. The “traditional” marketing professionals looked at online marketing with some combination of disdain, curiosity and fear, seeing it as some sort of magic practiced by 24 year olds with spiked hair and mock turtlenecks. Internet marketing was special because you needed a specialist to do it.So, why do I say Internet marketing is dead? Because the time of the specialist is over. There is no such thing anymore as “Internet marketing.” It’s just marketing. Just like we discuss print ads, we should discuss banner ads, just like we create direct mail, we should create pay per click search ads. But the use of specialists who only do online marketing needs to end. Everyone who does marketing should be empowered with simple and easy-to-use tools to let them use the Internet for marketing.Why are there still millions of Internet marketing specialists and SEO and SEM firms? Because people still think Internet marketing is black magic and something only specialists can do. Because there is no simple system to create, manage and measure everything you need to do to effectively market on the internet. The average person cannot easily leverage online marketing. Not yet.Marketers need a set of tools that are made for the way they work, not the way techie and Internet-savvy people work. The ability to have a website that helps you do search engine optimization (SEO) automatically, manages your search engine marketing, makes building landing pages a snap and automatically optimizes conversion programs on your website. A system that gives you as much data as possible about your website visitors, and presents that data to you in a format that means something to you and helps you actually act on it to get results. This is especially true for the millions and millions of small businesses who don’t have the luxury of a huge marketing staff and an IT department.This brings me to why I am here, with my first post on this blog. I believe in the online marketing tools that HubSpot is building, and cannot wait to work with the team to bring the next generation of software tools to marketers everywhere, and put an end the difference between marketing and Internet marketing.What do you think? In this day and age, is Internet marketing really that different from marketing in general? Isn’t it time that there were simple tools to allow everyone to do online marketing? How long with the “specialists” survive? Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Mar 2, 2007 2:35:00 AM, updated October 01 2019last_img read more

Foursquare’s $5.99 SXSW Booth

first_imgWalking by the Austin convention center, I saw a group of people huddled near one of the doors. As I got closer, I saw people were playing the game four square, then I got even closer and saw they were playing it with one of the founders of Foursquare, and check out our full SXSW content feed at . This game of four square had people lined up to play and everyone walking by was talking about it. This is the type of buzz companies invest a lot of money to achieve. The total investment for Foursquare? Around Topics: Originally published Mar 12, 2010 7:58:00 PM, updated October 20 2016 $5.99 for a box of sidewalk chalk At South By South West, some companies spend hundreds of thousands of dollars in marketing to reach attendees. , the hottest social network on the Web, spent $5.99.  Inbound Marketing Kit Being different wins in inbound marketing kit , whether it is online of off. People often ask how inbound marketing works offline; this is a perfect example. People walking by this game of four square who didn’t know about the application, are likely going to search for it on the Web. Dennis Crowley Inbound Marketing Takeaway Learn more about inbound marketing and how to combine blogging, SEO and social media for results. Inbound marketing isn’t about outspending the competition, it is about being more compelling than them. Getting executives and people who have authority interacting with potential customers can often create a winning combination.  HubSpot’s Virtual Booth Major brands like Pepsi, Microsoft and Chevy have lavish booths with chairs, flat screen TVs, and an army of staff members inside the Austin Convention Center. Foursquare has a CEO playing foursquare outside with potential users. inbound marketing Foursquare Download our Jeffrey L. Cohen . For more, check out this video of people playing four square outside of the convention center: Photo Credit: . . http://blog.hubspot.com/sxsw If you are attending SXSW, be sure to check-in to Foursquare Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Twitter Adds More Context to Tweets With Twitter Places

first_img Twitter introduced Twitter Places yesterday Dedicated Place Pages: Google Places (formerly known as Google’s Local Business Center) , corporate Twitter account How Twitter Places Works: If you think Twitter’s new feature sounds a lot like Twitter Help Center Also seen in the above image, when users roll their mouse over a location associated with a person’s tweet, they’ll be shown a map. ) with your business’ place before you tweet about your promotions so it appears on your Place page. In an effort to bring more context to tweets and expand upon Along with the Twitter Places launch, Twitter is also releasing API functionality and Twitter Places functionality for more web browsers (Safari, Internet Explorer, Chrome or Firefox). Download the free webinar Twitter Want to learn more about using Twitter for Marketing and PR? Webinar: Twitter for Marketing and PR Twitter Updates Clicking “Tweets about this place –>” will bring the user to a dedicated page, or Twitter Place, for that location, showing recent tweets and check-ins (that’s right, it’s integrated with Foursquare and Gowalla!) associated with that particular place. Originally published Jun 15, 2010 4:40:00 PM, updated October 20 2016 account is associated with your office location before you tweet about your content, etc.  You can also ask some of your employees who are on Twitter to associate their tweets with your business’ location while they’re at work, enabling visitors to your Twitter Place to connect with your employees. Topics: So what can you do to help make their first impression a good one?  While you have no control over what visitors to your place of business will tweet, you do have an opportunity to own some the tweets listed on your Place page.  Is there a special promotion or discount you’re publicizing?  Make sure you associate your tweet (and your When users tag their tweets with a particular place (e.g. a local business, restaurant, stadium, museum, what have you), their subsequent tweets will be associated with that location (see image above).  Users will know the new feature has been rolled out to them when the “Add Your Location” link appears below the Tweet box. (For help, visit the What other ways do you think Twitter Places will be beneficial to businesses? , which allows users to associate tweets with specific places, and gives each place a dedicated Twitter page.  The new feature will be rolled out to users on twitter.com and mobile.twitter.com over the next week, so if you don’t have the new functionality yet, hang in there — it’s coming! Photo via Twitter Blog for tips and tricks to drive inbound marketing using Twitter. .) Hey marketers and business owners: has the light bulb gone off in your head yet?  Think about it, if people visit the Twitter Place page associated with your business, they’re going to check out the tweets and check-ins listed on that page.  If that person has no prior relationship with your brand, that feed is going to have an impact on his/her first impression of your business. Mapping: Tagging Tweets With Places: Are you a B2B company without a storefront?  Again, make sure your corporate The Meaning for Marketers , you’re right; there are definitely some similarities.  Right now, Twitter Places only shows the tweets/check-ins associated with a specific place, but Twitter definitely has an opportunity to take it to the next level by giving every business a home on Twitter, just like Google Places does.  By incorporating additional features such as the ability for businesses to build profiles on their Place page, Twitter could make their offering a preferred and much more functional alternative to Google Places for business owners. its location-based functionality API and Additional Browser Use: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Understanding Social Gaming’s Marketing Application

first_img , business phone systems 7-Eleven teamed up with Farmville creator Zynga to, “allow millions of consumers the ability to redeem exclusive virtual items with Zynga games Topics: According to the Facebook page participants will, “date 60 different characters, including MTV CAST MEMBERS. Ask them questions, and then rate their answers. The I Woo You Meter lets you know if you’re a match. Go on a date and post your date photo on your wall.”  As a marketer one of your duties is to get your company’s brand awareness out to the right audience—and that is sometimes easier said than done.  Staying up to date on the latest tactics is a must for your niche market, and social media seems to be the golden child for some.  Although this is true, I think most of us are getting tired of reading about how Twitter will make your company thousands of dollars a week. Nielsen found that One of the main reasons many companies do not participate in social media in general is they can’t tie it to any type of ROI.  This is largely due to the fact that they don’t define any reason for participating other than other companies are doing it.  , said, “the true strategic question is how does your brand engage with your audience in a relevant and valuable way? We feel that this is one of those ways for us to be able to do that in a fun and engaging manner.” Resource Nation Depending on your company’s target audience, social media games could be a great way to keep them engaged in your brand and help with word-of-mouth marketing (which is why social media can do so well).  MTV is the latest company to roll out a to, “give 10 free Facebook Credits in exchange for trading their coins for a cash voucher at one of 10,000 Coinstar locations, which are usually in grocery stores. That’s about $1 in value. On the back of the voucher ticket, you get a web address that you can enter on your computer. Then you claim your Facebook Credits and can proceed to use them in games and other apps on Facebook.” Chances are if your major competitors are engaging in social media, you should be as well.  Before you dive in, make sure you take the time to plan out any initiatives you will be doing. (tweeting, blogs, creating games etc.) Start out small and test the waters before dumping a large amount of money into social media campaigns.  You might not be a heavy hitter like MTV and 7-Eleven, but that doesn’t mean social media games could be a waste of time for you.  Take the time to research and plan and you could be seeing a great benefit from these games. MTV is not the first to implement these type of games. At the beginning of summer, based in San Diego, California.  She writes extensively for Originally published Sep 16, 2010 3:00:00 PM, updated March 21 2013center_img Facebook game What’s the Point? (Farmville and Mafia wars) at their local 7-Eleven store.”  Rixty has decided to team up with Coinstar Social Media What to Look ForBefore implementing a social game you need to have two main points defined—is your target audience participating in social games, and how will you measure its success.  If you can define these two points, you will be able to decide how and if a social game can bring in revenue.  Taking the lead from this promotion, Damon Burrell, VP of marketing at MTV , “online games overtook personal email to become the second most heavily used activity behind social networks – accounting for 10 percent of all U.S. Internet time. Email dropped from 11.5 percent of time to 8.3 percent.”  entitled, “I Woo You.” an online resource that provides expert advice on purchasing and outsourcing decisions. The following is a guest post by Shannon Suetos is an expert writer on So why are these heavy hitters participating in social games?  Well like Burell said above, it helps customers engage with your brand.  It is also a great way to collect information such as email addresses and other contact information—better than purchased lists and outbound marketing. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

10 Genius Ideas That Changed Marketing Forever

first_img Originally published Oct 9, 2012 9:00:00 AM, updated October 20 2016 Marketing Trends This is an excerpt from our new ebook, 100 Ideas That Changed Marketing. Download your free copy if you want to see the other 90 ideas that have changed our industry forever!At the beginning of this year, we set out to create an infographic that gave a rundown of the history of marketing. And as we looked back, we found that one idea from all the way back in the 1400s — the invention of the printing press that made mass media possible — totally and completely changed the entire trajectory of our industry. Heck, you could argue it made our industry possible!That made us think of all of the other advancements that have rocked the marketing world. Because we kind of have a thing for shaking things up 🙂 So, we compiled this ebook, 100 Ideas That Changed Marketing, and we wanted to share 10 of the highlights from it right here. Take a look, get inspired, and let us know if we should add a one-hundred and one’th (one’th? That’s not right, right?) idea!10 of the 100 Ideas That Changed Marketing Forever1) AgileIf you’re agile, you can easily and gracefully move at a rapid pace. In 2001, through the Agile Manifesto, the idea of agile was introduced to software development, and it defines aniterative approach that promotes flexibility and customer collaboration. “In many ways, marketing used to be a lot like software development,” wrote marketing technologist Scott Brinker. “Yearly plans of a few major initiatives would lumber forward with rigid hand-offs between the different stakeholders — researchers, strategists, creatives, media buyers, etc. The end-to-end process was time consuming and difficult to alter midstream.”By implementing an agile approach, marketers should be able to make iterations faster and respond to change rather than simply follow established processes. Today, with the proliferation of new technologies, the ability to adapt to the rapidly changing marketing landscape is becoming increasingly important and necessary for business success. As Michelle Accardi-Petersen wrote in her 2011 book Agile Marketing, “the old integrated marketing methods don’t work … that is, unless you have an agile process that allows you to move much faster and to adapt to these marketing pressures on the fly where necessary.”2) BloggingAs inbound marketers, I think we’re all familiar with this … but when’s the last time you took a step back and realized, “Wow, blogging is one of the strongest marketing tools in my kit.” The times they are a-changin’ eh?Short for web log, a blog is a term used to describe a series of online articles displayed in chronological order that generally encourage comments from digital readers. Blogs are usually maintained by an individual or group of people and will traditionally include regular entries of commentary, descriptions of events, or other material, such as photos and videos. A blog is a long-term marketing asset that brings traffic and leads to your business. It introduces you as a thought leader in your space and allows you to earn people’s trust.Nearly 40% of U.S. companies use blogs for marketing purposes. “This platform, if done properly, can generate tremendous traffic, leads and sales for your business that youotherwise would not have had,” wrote Marcus Sheridan, Partner at River Pools and Spas and Founder of The Sales Lion. First, business blogging helps you in respect to search engine optimization (SEO). The more blog posts you publish, the more indexed pages you create for search engines to display in their results. Second, your blog is an asset that introduces you as a thought leader — it will help you earn people’s trust and stay top of mind for many in yourcommunity. Finally, a blog gives you real estate to place calls-to-action in order to generate leads.The thing about blogging is that anybody can do it, but remarkably, not everybody does. This gap represents a huge opportunity for serious marketers to differentiate themselves — with their bosses, and their leads and customers.3) Citizen JournalismThe new media landscape has reshaped the ways in which audiences access information. A Pew Research Center report showed that some 46% of Americans visit from four to six media platforms on a typical day, and only 7% have a single favorite one. For their daily information, online readers consult various sources, including newspaper sites, email, and social media. Additionally, social networking sites like Facebook and Twitter have fostered recommendation systems that increasingly shift the power of information distribution in the hands of non-journalists. In these environments, one’s community can make editorial decisions by endorsing stories.Marketers need to recognize the participation of citizens in the process of newsgathering and always provide credible sources and references when sharing public information. Don’t underestimate the investigative spirit of today’s consumers and people’s ability to get to the truth through in-depth online research. Businesses need to be more alert than ever to theway they present information and facts because inaccuracies can easily be exposed.4) CopyrightCopyright is a legal concept that protects the work of an individual from being used withouttheir consent. It gives the creator of an original work exclusive rights, including the right to receive credit for their work and the right to choose who can use and remix their work.With the rapid development of technological advances, it has become easier for people to create digital mashups of existing works, which has led to copywright wars and lawsuits.American academic and political activist Lawrence Lessig argues that we now live in a Remix Culture which encourages people to engage in collaborative creation and stimulate their creativity in new ways. “It is time we stop wasting the resources of our federal courts, our police, and our universities to punish behavior that we need not punish,” he wrote in Remix: Making Art and Commerce Thrive in the Hybrid Economy.Now that the role of a marketer is so intertwined with the role of a publisher, it’s not difficult to imagine the different ways in which copyright affects the marketing professional. Not only is pirating content just poor internet etiquette, but it also results in duplicate content that hurts both websites on which the content is featured in the search engine results pages. In fact, one of Google’s 2012 algorithm updates will be using the number of valid copyright removal notices as a signal for which websites should be displayed in the SERPs. To stay away from such punishments as a marketer, you need to ensure you are not stealing people’s content. Make sure you aregiving your sources credit in all of your content, including blog posts, webinars, ebooks, and even social media.5) GamificationGamification describes the adoption of game design elements and game thinking by nongamecontexts. It’s applied to make less interactive situations more engaging to users. Some forms of gamification in marketing include awarding badges or providing incentives for participation in specific activities.For instance, at HubSpot we often give away prizes to random attendees of our marketing webinars or people who share our content with their networks. “Games and research into human psychology have taught us that people are happier when they earn something, rather than when it is given to them,” wrote Darren Steele, the strategic director of Mindspace, and co-author of the gamification book, I’ll Eat this Cricket for a Cricket Badge.6) Inbound MarketingInbound marketing is marketing that’s useful. It means acquiring customers by attracting and nurturing prospects with exceptional content, data and customer service — not interrupting them with annoying, useless messages. It means pulling prospects in with a magnet, not beating them over the head with a sledgehammer.“Consumers have learned how to ignore TV commercials with Tivo, radio commercials with Satellite radio, email marketing with filters, etc.” wrote in our LinkedIn discussion web presence strategist Linda Lovero-Waterhouse. “Now our goal is to give consumers the information they want *when* they want it. What a concept!”Inbound marketing tactics tend to be cheaper than traditional marketing tactics, too. Companies that focus on inbound tactics have a 62% lower cost-per-lead than companies that focus on outbound tactics.There are three key stages to inbound marketing: get found, convert, and analyze. Eventually, inbound marketing boils down to, as web marketing professional Jonathan Mallia noted, “knowing your customers’ needs and feeding them with the right content that ultimately links to the product you wish to market and finally sell. If this is cleverly executed in a strategic manner, you will realize that you have only spent a small fraction of your advertising budget to convert a good number of good quality, sales-ready leads. Why? Because Marketing = Educating.”7) Social NetworksWith the invention of the World Wide Web in 1990, the internet opened up multi-directional communication channels and embraced collaboration. Its digital format removed the physical limitations and expensive cost of producing and distributing information. Forums and chat rooms started to populate the digital landscape, often used to share news. Internet Relay Chat (IRC), for instance, was introduced to the general public in 1991, when the platform offered real-time coverage of the First Gulf War.In the early 2000s, people joined the new participatory media culture by creating and disseminating content through their personal computers, smart phones and digital cameras. Online users started blogging, video broadcasting, and using social media. Social networking site Facebook, which was founded in 2002, now has more than 900 million active users. Then of course there are the other popular social networks like Twitter, LinkedIn, Pinterest, Google+ and YouTube.“Social marketing changed marketing forever,” wrote Jose Antonio Sanchez, Communications Specialist at Uberflip, in our LinkedIn discussion. “Marketers have realized that they need to have valuable two-way conversations with their audience before getting it to ‘buy’ their product. Consumers can be convinced but not persuaded anymore.”8) Social ProofSocial proof, also referred to as “informational social influence,” is the concept that people willconform to the actions of others under the assumption that those actions are reflective of thecorrect behavior. In other words, it’s the mentality that, if other people are doing it, and I trustthose people, that’s validation that I should also be doing it. This third-party validation can be avery powerful motivator for your site visitors’ and prospects’ actions.One traditional example of social proof is when TV shows play canned laughter or recorded applause to elevate the perception of funny or applaudable situations. So while the concept of social proof may be nothing new, the rise of the internet and social media adoption have certainly made social proof a lot easier to leverage and exploit, especially in a marketing context. Building and providing better visibility for your business’ social proof can be a powerful addition to your marketing strategy.The forms of social proof in marketing can vary from social media praises and social advertising to case studies, testimonials and user reviews.9) ViralityViral marketing is word-of-mouth marketing that is carried out voluntarily by a company’s advocates. “Viral marketing,” wrote Seth Godin in 2008, “is an idea that spreads — and an idea that while it is spreading actually helps market your business or cause.”Godin goes on to describe two types of viral marketing: one in which the message that spreads is the product itself, and another in which the message isn’t related to the product. YouTube as a platform would be an example of the first one, and a video on YouTube would be an example of the second.Email has facilitated the spread of the second type of viral marketing. Tools such as “send this page, article or website to a friend” encourage people to refer or recommend your newsletter, company, product, service or specific offers to other people. In order to leverage viral marketing, you need to have a strong community that will start the process of spreading your message. You can build your community even before you have a product. Letting users into the process early helps provide a sense of ownership while it gives a company valuable feedback needed to make the product better.“Being viral isn’t the hard part,” observes Godin. “The hard part is making that viral elementactually produce something of value, not just entertainment for the client or your boss.”10) Web 2.0When the Web first became available to users, it was primarily about retrieving information. As it evolved in the 2000s, it became known as Web 2.0 — a platform associated not only with consumption of information, but also with collaboration and participation. It is characterized by applications like blogging, search engine optimization, and social media. The term is associated with Tim O’Reilly because of the O’Reilly Media Web 2.0 conference in 2004.O’Reilly explained that Web 2.0 is based on the principle that online databases improve as people use them. “It’s about how businesses work differently in the age of the network,” he said. Businesses have to figure out how to create more value for their customers than for themselves. Ultimately, customers and businesses are capable of building value together. Think about how you can build a platform online that enables the community to bring value to your business for you.What other brilliant ideas do you think changed the marketing landscape forever?Image credit: d4u.hu Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Looking for Your First Job in 2014? Here’s Some Advice From HubSpotters [SlideShare]

first_imgIf you’re graduating from college this spring and you’re one of the 99% of seniors who haven’t nailed down a post-college job, today’s a big day. It’s 2014. It’s time to start getting serious about life after college.Lots of us here at HubSpot remember our own senior year angst (coupled with bliss), so we thought we’d share a few of the lessons we learned. Below you’ll find HubSpot’s top 10 tips for college seniors, plus lots more advice in the SlideShare at the bottom of the post.One more thing: If you’re a college senior starting your job search, make sure you apply to attend the Inbound Business Bootcamp, an intensive one-day introduction to the business of technology for top college seniors. It will help you find the right job after school — and make it a success.Advice for the Class of 2014, From HubSpotters1) “For your first job, be the first one in the office and the last to leave. Vacation is over.”Jill Fratianne (@SpicyLegume), Partner Channel Manager2) “Read books or die.” Eriks Reks (@erikzrekz), Team Lead Support Engineer3) “Take time to thoroughly research companies and network like crazy — you never know who knows someone who can open doors for you.” Elizabeth Graham, VP, Operations4) “Resumes don’t matter at all … unless they’re bad. Make sure yours has been looked over by your school’s career counselor at least once.”Greg Sabo (blog.gsabo.com), Tech Lead5) “‘Proficient in Microsoft Office’ won’t set you apart from anyone. Instead: Learn HTML/CSS and a computer scripting language.”Rob Ainslie (@RobPaulRay), Support Engineer6) “Begin your career being exceptionally good at one thing — progress in your career by being pretty good at a lot of things.”David Weinhaus (www.davidweinhaus.com), Channel Sales7) “Prove you have good judgment. Skills can be taught; judgment can’t.”Joe Chernov (@jchernov), VP of Content8) “Every day of your working life is part of an interview for a job you don’t even know you’re going for yet (so be a good co-worker!).”Adam Darowski (@adarowski), Front-End Designer9) “If you don’t love what you do when you get out of college, change it.”Ian Marlier (linkedin.com/in/marlier), Director of Reliability10) “It will all come together in the end if you are determined and put yourself in situations you may not always feel comfortable in.”Lisa Toner (@LisaToner13), International Inbound Content Specialist Originally published Jan 1, 2014 4:00:00 PM, updated February 01 2017 Career Development Want to know what it takes to get a business job at a growing, fast-paced startup right out of college? Learn from HubSpot, Acquia, Nanigans and others this winter at the Inbound Business Bootcamp. center_img Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

If Everyone Hates Selfies, Why Do They Get So Many Likes?

first_img Originally published Dec 8, 2014 11:00:00 AM, updated February 01 2017 Content Creation Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Almost immediately after “selfies” became a thing, people started bashing them. And sure, that kind of makes sense – there’s something mockery-worthy about taking lots of photos of yourself.But if selfies are so silly, why do they get so much social media engagement (likes, retweets, etc.)? I have a couple of theories, and I’m going to share them with you.1) People like peopleAh, humans. We’re just naturally social, and we want to look at other people (and ourselves – hence the selfie). What other explanation could there be for TMZ?Online, selfies and pictures of people in general get more engagement in the form of likes and comments. A Georgia Institute of Technology study found that Instagram pictures with human faces are 38% more likely to get likes and 32% more likely to get comments than photos with no faces.Social media itself fulfills the need and desire to connect with other people, and it’s easier to do that when you’re looking at an actual person rather than a picture of someone’s lunch order. Basically, this theory boils down to “Hey, look – you have eyes and ears and a nose just like I do! We should be friends!”2) You’re really real!Socialmedialand is a place where we can connect with new people every day, many of whom we don’t know in real life.In any case, pictures of your face allow all people to connect or reconnect with you as a person instead of as a tweet or Facebook post. Sharing selfies is a way of saying, “Hello! This is me, @DrifterMama, and I’m more than just 140 characters of text. I’m a person, too!”Seeing the faces of your virtual friends (which I have more of than real friends) helps you connect with them on a personal level, rather than follow them as a faceless feed of information.3) It’s all about the context, babyThe context of your selfie could also be the reason it’s getting a fair amount of engagement. Are you at #Bonnaroo, or is it your #Birthday? Maybe it’s #TBT (Throwback Thursday) or the ever-popular #MCM/#WCW (Man Crush Monday/Woman Crush Wednesday)?The context, of course, doesn’t have to be connected to a popular hashtag. Life events can impact engagement more than attaching your selfie to a trending topic. Celebrating an occurrence in the moment tends to spread more virally, whether it’s a newly-adopted pet or just an amazing summer day.The context of the image makes people feel good and relate the image to their own lives, compelling them to engage with the photo. Creating context around a selfie makes it feel less like a plea for attention, and more like you’re telling a story.The end… or just the beginning?A lot has been written about improving your selfies, and in my opinion, this post by Dan Zarrella on “The Science of Selfies” is the best of the bunch. In it, he breaks down data from over 160,000 images with the #selfie tag and points out which colors, filters, and hashtags result in the most likes. It’s a great read that helps us understand the psychology behind why people like selfies, and what pushes them over the edge into selfie-hate.Whether you’re snapping a picture of yourself with a friend during a night out or sharing a new hairstyle, selfies have become a staple of social media sharing. After all, if you didn’t take a selfie, how will you prove that it really happened?What are your theories on why selfies are so popular?last_img read more