Related Posts Massive Non-Desk Workforce is an Opportunity fo… The State of California will hold an application development contest this summer, according to O’Reilly Radar, and the state is partnering with Google, Microsoft, ProgrammableWeb, and IdeaScale to make it happen. ProgrammableWeb’s site for the contest will be live later today.Update: The Apps for California site is now live. See also Programmable Web’s blog post about the effort.“ProgrammableWeb will be the hosting point for all the contest entries,” company founder John Musser told ReadWriteWeb. “Developers will register their apps on PW and our readers and community of developers will be able to see these contest entries, rate them, as well as learn more about the contest.” California will be using Microsoft’s Open Government Data Initiative collection and Google’s Fusion Tables to provide access to the data sets, which will be listed in ProgrammableWeb’s directory of over 2,000 APIs. The state will also use IdeaScale to solicit feedback and ideas for new applications from non-technical citizens.The State of California follows Washington DC’s Apps for Democracy contest, The Sunlight Foundation-sponsored Apps for America contest, and the U.S, Army’s Apps for the Army.As the most populous state in the U.S., California’s move bodes well for the future of open government. “Overall, this initiative from the state of California is a big step on the road to more open APIs and transparency from government, and we’re looking forward to seeing the innovative apps created as a result,” Musser said. Tags:#enterprise#news 3 Areas of Your Business that Need Tech Now Cognitive Automation is the Immediate Future of… IT + Project Management: A Love Affair klint finley
Goa Chief Minister Manohar Parrikar who is expected to return from the U.S. late on June 14 has summoned a Cabinet meeting on Friday.This was disclosed by a Cabinet Minister in the BJP-led coalition government on Wednesday requesting anonymity. The Minister said that they have been informed by the Chief Minister’s Office (CMO) on Wednesday that he would like to meet the Council of Ministers on Friday and requested them to remain in Goa.“The venue for the meeting with the Chief Minister has not been confirmed yet. But we have been informed by the CMO about the proposed meeting,” the Minister said. Mr. Parrikar (62) has been undergoing treatment in a New York hospital for more than three months. He was shifted to the U.S. in March this year, for specialised treatment.
NDA working chairman and senior BJP leader L K Advani on Sunday criticised the shortcomings in the Commonwealth Games preparations in the last few months but said as an Indian he wished that the event would be a success.”Even in the last session of Parliament I tried not to criticise the Commonwealth Games though some of my party colleagues spoke on it. As an Indian I would want that these Games are successful,” Advani said.”Although sadly today the situation is such that there are doubts about whether the Games will be held. If they are held then that itself will be considered a big achievement,” he added.Advani was speaking at a programme organised by the International Lions Club. Earlier, he had inaugurated a cartoon exhibition, named “Wealth Cartoons” by famous cartoonist Irfan. The senior BJP leader also referred to the pun in the name of the exhibition.Advani said “6-8 months” before any event of such magnitude reports in the media mostly refer to the positive points like the work completed and the how it would be an advantage to the sportspersons of the host country.”But here the only positive reports that one hears of are that some of the countries are finally coming (to participate). This is a very sad thing,” Advani said.BJP and NDA leaders had strongly criticised Organising Committee head and Congress MP Suresh Kalmadi, Sports Minister M S Gill and the Delhi Government for the shortcomings and corruption in the CWG 2010 projects.advertisementThe principal opposition even staged a walkout in the Lok Sabha when Gill said during his presentation on the CWG debate that any information needed can be sought through an RTI application.The recent collapse of a foot overbridge at Jawaharlal Nehru stadium and other negative reports about lack of cleanliness have also drawn criticism from the opposition.
No more specialists.I started doing internet marketing eight years ago in June 1999, when I joined a consumer retail dot-com company. Back then, there were only some rudimentary tools for doing marketing online. You had to have some level of technical understanding to be good at online marketing, and to effectively measure and track everything you were doing, you needed to tie together a bunch of different tools, reports and spreadsheets to get decent metrics. At that time, most people were not familiar with the terminology and techniques for online marketing. If you had a year or two of experience, you were a valuable commodity. The “traditional” marketing professionals looked at online marketing with some combination of disdain, curiosity and fear, seeing it as some sort of magic practiced by 24 year olds with spiked hair and mock turtlenecks. Internet marketing was special because you needed a specialist to do it.So, why do I say Internet marketing is dead? Because the time of the specialist is over. There is no such thing anymore as “Internet marketing.” It’s just marketing. Just like we discuss print ads, we should discuss banner ads, just like we create direct mail, we should create pay per click search ads. But the use of specialists who only do online marketing needs to end. Everyone who does marketing should be empowered with simple and easy-to-use tools to let them use the Internet for marketing.Why are there still millions of Internet marketing specialists and SEO and SEM firms? Because people still think Internet marketing is black magic and something only specialists can do. Because there is no simple system to create, manage and measure everything you need to do to effectively market on the internet. The average person cannot easily leverage online marketing. Not yet.Marketers need a set of tools that are made for the way they work, not the way techie and Internet-savvy people work. The ability to have a website that helps you do search engine optimization (SEO) automatically, manages your search engine marketing, makes building landing pages a snap and automatically optimizes conversion programs on your website. A system that gives you as much data as possible about your website visitors, and presents that data to you in a format that means something to you and helps you actually act on it to get results. This is especially true for the millions and millions of small businesses who don’t have the luxury of a huge marketing staff and an IT department.This brings me to why I am here, with my first post on this blog. I believe in the online marketing tools that HubSpot is building, and cannot wait to work with the team to bring the next generation of software tools to marketers everywhere, and put an end the difference between marketing and Internet marketing.What do you think? In this day and age, is Internet marketing really that different from marketing in general? Isn’t it time that there were simple tools to allow everyone to do online marketing? How long with the “specialists” survive? Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Mar 2, 2007 2:35:00 AM, updated October 01 2019
The ticket winners will be announced a week from today. Winners of the cash prizes will be announced when the survey closes on Sept 22. Folks who complete the survey within the next week will be eligible for both prizes; if you complete it after that, you’ll only be eligible for the cash. . in Cambridge, MA, on Sept 8, and four $500 cash prizes. Topics: How does your marketing mix or conversion rate compare with your industry’s average? We’ll collect responses, then send you the results so you can see how your company stacks up. To provide some benchmarks and help you answer those questions, today we’re launching the . But how does your system stack up with the competition? If you’d like to know how your conversion rates, your marketing mix or your inbound marketing strategies compare with other companies in your industry, take five minutes to complete In case that’s not incentive enough, we’re giving away six great prizes to people who complete the survey — two tickets to the HubSpot Inbound Marketing Survey So what are you waiting to for? Get on over to the survey and Originally published Aug 13, 2008 9:57:00 AM, updated October 20 2016 Inbound Marketing Summit win those prizes ! If you’re a savvy marketer, you have a range of online tools and techniques you use to reach new customers efficiently. Conversion Rate Optimization this easy survey Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Social media allows you to grow your reach and get more people into the top of the funnel. The more people you engage with—the more people who like you, follow you on Twitter and read your blog—the more people will be interested in what your business is about. “When you are doing something valuable, people will follow you,” says David. , we examine this topic of social media measurement. and that is how our marketing team operates efficiently. closed-loop marketing Grow the Top of the Funnel Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Keep Measuring the Bottom of the Funnel What is the most important social media metric? This question comes up time and again in our webinars, in the comments of our blog posts and during conferences. There is one critical metric you should track when engaging in social media marketing: sales. Do you agree with sales being the most important metric in social media marketing? Weekly Marketing Cast Once you expand your reach through social media, don’t drop measurement. Evaluate where your qualified leads are coming from and see whether they turn into customers. HubSpot is really passionate about this type of Originally published May 16, 2011 8:00:00 AM, updated October 20 2016 Are you growing your business? “The things you are doing in social media will lead up to that,” says David Meerman Scott, HubSpot’s Marketer in Residence. In today’s episode of the Social Media Analytics Topics:
Originally published Jun 25, 2013 7:30:00 PM, updated October 20 2016 Topics: Anyone been to Google today? It’s paying homage to architect Antoni Gaudi, who is most famous for designing the Sagrada Familia church in Barcelona (and may or may not be the origin behind the word “gaudy,” according to some in my friend circle). If you haven’t Googled yet today, the image is to the right — now you’ll understand why it was hailed by Mashable as “barely recognizable.”Anyway, there are more important things going on today than goodles (Google Doodles … think we can make it stick?). There are super moon snapshots galore. Apparently Saturn’s going to be making an appearance soon. Obama’s singing Daft Punk. There’s just a ton of big things going on, you guys. Here are the biggest news stories from the world of marketing.Instagram Is Totes Cramping Vine’s StyleCharlie Warzel over at BuzzFeed is postulating that Instagram’s new video feature, which is integrated with Facebook (obviously), is kicking Vine’s butt because Vine showed up first. Wait … what? Well, the idea is that Instagram sat back and watched Vine, learning from their mistakes.”Looking back, old App Store reviews now read like an instruction manual for the Instagram team, with the most negative reviews calling for nearly all of Instagram’s new features, like filters, better privacy settings, longer clip lengths, and the ability to upload previously recorded videos,” Warzel reports.I buy it … though the Topsy data showing Instagram link shares surpassing Vine link shares doesn’t convince me this is a permanent trend. I think it might just be people getting excited about this shiny new toy. We’ll see, though. Personally, I will continue to use neither, and let the more creative people out there rock it.Watch a Shark Eat a Cute SealOh … oh my … NO! Discovery Channel put out a commercial to promote 2013’s Shark Week, also known as the best week of television and the week I’ll be conveniently “working from home.” But then there’s also an adorable baby seal in the ad, and … well, yeah, just watch.It’s obviously meant to be funny (and it totally is), but I’m sure there are some seriously shocked seal fans watching out there. Either way, kudos to a job well done on your advertisement, Discovery Channel. As our regular readers know, I’m a big fan of well-executed ads, and Discovery Channel is one of the few that delivers A+ content on a consistent basis.QUICK! What’s Your Phone Number?Doctors in South Korea have identified a huge uptick in something called “digital dementia.” It’s prevalent among so-called internet addicts, and in short, describes the inability for people who are extremely digitally connected to recall basic details because of the ease with which they can typically access information. A few years ago, I was most worried about carpal tunnel as a side effect of my office work, but as an inbound marketer I can’t pretend this affliction hasn’t crossed my mind, too. What do you think marketers — do you forget details more easily than you used to because of your constant internet use?Elizabethan Facebooking, Tudor TweetingSounds like my kind of social networking. The New York Times published a piece around the ongoing debate about the impact of social networking on our society. Are we getting dumber? Are our attention spans dwindling? Are we killing the economy? Yes! Unequivocally! Death to all the social networks!Well, the piece puts this debate into perspective by going back to the 1600s, in which similar fears arose around the social network of that day — the coffee house. It’s a fascinating read, especially if you’re a history buff. Check it out.On Viable Career Opportunities and Tank Top WearingWe hear a lot of hoopla about millennials struggling to find jobs. But luckily, The Onion has helped shed some light on popular summer jobs so you know where to look to make some cash.Alternately, you could apply to a real job, like the one we just published today for an Associate Editor. Only it’s not a summer job … it’s like, full time. For real. Like, you can work here for a long time. That kind of thing. Oh, and to clarify, it’s not only open to millennials. So if you found a typo in this blog post and you’re itching to comment about it, perhaps check out the job posting instead? #productiveoutletsWhat other amazing stories did we miss today? Keep us all in the loop! Inbound Marketing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Originally published Jul 16, 2013 8:00:00 AM, updated February 01 2017 There are many complex decisions to be made when planning your company’s expansion into new countries. No culture is alike, and each country has a language and customs unique to itself. Ergo, you would think that culture and language research would be top of the agenda for every company planning to penetrate new markets.Over the years, however, we have seen and heard some stories emerge on various websites and blogs about some brands’ lack of research in the areas of culture and language. But we could never be 100% sure if they were legit or not — some seemed too awful or hilarious to be true. So in this blog post, we thought it’d be fun to revisit those alleged blunders, and try to get to the bottom of the legends. Let’s play a little game of True or False, shall we?1) CoorsThe Story: This rocky mountain ice cold beer company decided to cool down their Spanish market. However, the translator for Coors must have been product testing that day and their slogan “Turn It Loose,” when translated, became “Suffer From Diarrhea.” Not really something I would elect to do on a Friday evening after work. True or False? FALSE.There are reports that Coors used the phrase suéltalo con Coors which translates, literally, to “let it go loose with Coors”; there are other reports that they used the phrase suéltate con Coors, which literally translates to “set yourself free with Coors.” However, according to David Wilton, author of Word Myths: Debunking Linguistic Urban Legends, Coors never actually ran an ad campaign featuring any of these slogans.2) Dairy AssociationThe Story: When expanding into Mexico, the Dairy Association’s hugely successful “Got Milk” campaign was not so well received. Translated, the slogan became “Are You Lactating?” I have a feeling that slogan didn’t resonate with as wide of an audience as the Dairy Association was hoping. True or False?FALSE.According to Jeff Manning, executive director of the California Milk Processor Board, this was discovered and resolved in the market research phase. Phew.3) ElectroluxThe Story: Getting a country’s official language correct is one thing, but don’t forget to research the colloquialisms of the culture, as well. Take this Scandinavian vacuum company as an example. They thought their slogan, “Nothing Sucks Like an Electrolux,” was very clever given the powerful suction of their Electrolux vacuum cleaner. However, when they launched in America, it wasn’t quite clear whether Electrolux was being promoted — or in fact dissed — by a competitor. True or False?TRUE.According to Wikipedia, in the 1960s Electrolux successfully marketed vacuums in the United Kingdom with this slogan. It was later used in the United States, but the informal U.S. meaning of the word was actually already known in the UK. So, this was a bit of a marketing gamble, in hopes the edgy slogan would help them gain some attention in their international expansion. 4) PepsiThe Story: Here’s a good Halloween marketing campaign from Pepsi — only it wasn’t a Halloween campaign, and was very offensive to the Chinese market they were trying to crack. Instead of promoting their famous slogan “Come alive with Pepsi generation,” they marketed themselves by accidently saying “Pepsi brings your ancestors back from the dead.” Pepsi packs a powerful punch, but probably not that powerful. True or False?UNCONFIRMED.Pepsi has neither confirmed nor denied this claim. Let’s move on to their competitor, then …5) Coca-ColaThe Story: One of the most famous blunders comes from the most widely known brand name in the world. When Coca-Cola was entering the Chinese market, the drink was pronounced “Ke-kou-ke-la” which, depending on dialect, meant “bite the wax tadpole” or “female horse stuffed with wax.” True or False?FALSE.According to myth-debunking-site Snopes.com, store owners making their own signs made the blunder because they used their own dialect and characters, which in other regions translated to bite the wax tadpole, etc. Coke actually researched 40,000 Chinese characters and found a close phonetic equivalent, “ko-kou-ko-le,” which can be loosely translated as “happiness in the mouth.” 6) ClairolThe Story: The German market was in for quite a shock when hair care company Clairol arrived on the scene with their “Mist Stick” curling iron. Why? “Mist” in German translates as “Manure.” Yikes. I know they say mud is good for the skin but I’m not sure anyone could sell manure for the hair. True or False?FALSE.It looks like this story has been mixed up with that of a Rolls Royce Silver Mist story. Clairol, you’re off the hook!7) Parker PensThe Story: Parker Pens had a fun time explaining themselves after bringing their product to Spain … and promptly ensuring people it wouldn’t get them pregnant. Their slogan (which leaves a lot to be desired in the first place) went from “It won’t leak in your pocket and embarrass you” to “It won’t leak in your pocket and make you pregnant.” I should certainly hope not. True or False?TRUE.Or at least according to the examples in the book Brand Failures.8) Powergen ItaliaThe Story: Even something as simple as a website address can go horribly wrong. Take Powergen Italia, for example. They’re an Italian company who was expanding into English-speaking countries, and decided to go with the most obvious website address — without thinking about how it would read for their English-speaking customers. Visit www.powergenitalia.com to learn more. Just kidding. They nixed that URL pretty promptly. True or False?TRUE.This is true according to several sources, including Ananova, although it’s important to understand that this blunder didn’t come from the Italian division of energy giant Powergen, but the marketing folks at Powergen Italia, an Italian maker of battery chargers. The website now switches you over to the more aptly named for English-speakers, www.batterychargerpowergen.it.9) GerberThe Story: Everybody knows the cute little Gerber baby that features on the front of all of their baby food products — so sweet! However, when they entered the African market they failed to research product packaging norms. Had they done that, they would have discovered that products mostly feature images of the contents inside the packaging. Therefore, a jar with a cute little baby on the front didn’t do so well. True or False?FALSE.According to Snopes.com, this is an urban legend — which was both surprising and frightening to some HubSpotters that had heard this story when they were taking university-level PR classes. Yikes.How some of these blunders got past the execs at these companies is unclear, but clearly it is possible to make catastrophic mistakes, even if you’re a global leader like many of these brands. Allow yourself some time to properly roll out your global expansion plans, pulling in cultural and language experts along the way.For more tips on setting yourself up for success, download the Marketer’s Guide to European Expansion. Although we can’t help with translation, we do cover essential topics like how to decide which markets will be a good fit, how to achieve a multilingual website, and SEO tips from expert Aleyda Solis.Image credits: Sarebear:), lonelycamera, Blixt A., eblaser, tcwmatt, Omer Wazir, Tavallai, AnxiousNut, thejbird Marketing Case Studies Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics:
Originally published Mar 25, 2014 11:00:00 AM, updated February 01 2017 Creating an ebook? I can do that. I mean, it’s basically just a really long blog post, right?Wrong.It’s easy to forget just how labor-intensive putting together an ebook can be. For the journalist-type, the bulk of the work may seem like it’s in the actual writing of the ebook. In reality, the written content is just one of many moving parts.Before you even begin typing, there’s a lot to do. From identifying your target audience, to brainstorming a relevant topic, to establishing a production timeline based on your available resources … hey, if you really want your ebook to perform, you have to start with a great game plan.Once the writing is complete, it’s design time. You’ll want to start with a basic structure or skeleton for your ebook, which you can achieve using a pre-designed ebook template or by designing a template from scratch. You’ll then need to paste in all of your copy and images and fine tune the formatting to make sure everything is looking good. And we’re not done yet! You still need to add clickable hyperlinks to your ebook (which can sometimes be a pain) and you need to set up a landing page with a lead capture form. Oh, and that landing page needs to redirect folks to a thank you page (where people can download your ebook) once the form has been submitted.Yikes. And we haven’t even talked about promoting your ebook!Clearly, creating an ebook from start to finish is quite the process. And while we could have explained that process by creating an ebook about it (which would have been a little too meta), we decided to create this five-part video series instead: The Ultimate Guide to Creating an Ebook for Lead Generation.Check out the video below to learn more: Topics: Lead Generation The video series comes with an ebook planning worksheet and an ebook template (PowerPoint) so you can follow along. And because we could never cover every detail about the ebook creation process in just five videos, we’ve also included links to several other resources so that you can explore specific topics more in-depth.Do you have any ebook creation tips and tricks you’d like to share? Leave a comment below! Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Originally published Apr 11, 2016 7:00:00 AM, updated February 01 2017 If I had a nickel for every hour I wasted trying to figure something out in Excel, I’d have quite the coin collection. Don’t get me wrong: Excel is an extremely powerful tool when it comes to collecting and analyzing data. But unless you’re a power user, it can be tricky to get the hang of it. If you’re not well versed in the tool’s functionality, even little things like resizing columns and inserting comments can cause you to have to stop and think. Download our free guide to Excel here to learn the essential skills you should know.Luckily, the folks at Best STL put together the following infographic on time-saving Excel shortcuts. While the shortcuts are pretty basic, they’re guaranteed to simplify the way you navigate the tool. Check ’em out below. Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Excel