No more specialists.I started doing internet marketing eight years ago in June 1999, when I joined a consumer retail dot-com company. Back then, there were only some rudimentary tools for doing marketing online. You had to have some level of technical understanding to be good at online marketing, and to effectively measure and track everything you were doing, you needed to tie together a bunch of different tools, reports and spreadsheets to get decent metrics. At that time, most people were not familiar with the terminology and techniques for online marketing. If you had a year or two of experience, you were a valuable commodity. The “traditional” marketing professionals looked at online marketing with some combination of disdain, curiosity and fear, seeing it as some sort of magic practiced by 24 year olds with spiked hair and mock turtlenecks. Internet marketing was special because you needed a specialist to do it.So, why do I say Internet marketing is dead? Because the time of the specialist is over. There is no such thing anymore as “Internet marketing.” It’s just marketing. Just like we discuss print ads, we should discuss banner ads, just like we create direct mail, we should create pay per click search ads. But the use of specialists who only do online marketing needs to end. Everyone who does marketing should be empowered with simple and easy-to-use tools to let them use the Internet for marketing.Why are there still millions of Internet marketing specialists and SEO and SEM firms? Because people still think Internet marketing is black magic and something only specialists can do. Because there is no simple system to create, manage and measure everything you need to do to effectively market on the internet. The average person cannot easily leverage online marketing. Not yet.Marketers need a set of tools that are made for the way they work, not the way techie and Internet-savvy people work. The ability to have a website that helps you do search engine optimization (SEO) automatically, manages your search engine marketing, makes building landing pages a snap and automatically optimizes conversion programs on your website. A system that gives you as much data as possible about your website visitors, and presents that data to you in a format that means something to you and helps you actually act on it to get results. This is especially true for the millions and millions of small businesses who don’t have the luxury of a huge marketing staff and an IT department.This brings me to why I am here, with my first post on this blog. I believe in the online marketing tools that HubSpot is building, and cannot wait to work with the team to bring the next generation of software tools to marketers everywhere, and put an end the difference between marketing and Internet marketing.What do you think? In this day and age, is Internet marketing really that different from marketing in general? Isn’t it time that there were simple tools to allow everyone to do online marketing? How long with the “specialists” survive? Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Mar 2, 2007 2:35:00 AM, updated October 01 2019
The ticket winners will be announced a week from today. Winners of the cash prizes will be announced when the survey closes on Sept 22. Folks who complete the survey within the next week will be eligible for both prizes; if you complete it after that, you’ll only be eligible for the cash. . in Cambridge, MA, on Sept 8, and four $500 cash prizes. Topics: How does your marketing mix or conversion rate compare with your industry’s average? We’ll collect responses, then send you the results so you can see how your company stacks up. To provide some benchmarks and help you answer those questions, today we’re launching the . But how does your system stack up with the competition? If you’d like to know how your conversion rates, your marketing mix or your inbound marketing strategies compare with other companies in your industry, take five minutes to complete In case that’s not incentive enough, we’re giving away six great prizes to people who complete the survey — two tickets to the HubSpot Inbound Marketing Survey So what are you waiting to for? Get on over to the survey and Originally published Aug 13, 2008 9:57:00 AM, updated October 20 2016 Inbound Marketing Summit win those prizes ! If you’re a savvy marketer, you have a range of online tools and techniques you use to reach new customers efficiently. Conversion Rate Optimization this easy survey Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Social media allows you to grow your reach and get more people into the top of the funnel. The more people you engage with—the more people who like you, follow you on Twitter and read your blog—the more people will be interested in what your business is about. “When you are doing something valuable, people will follow you,” says David. , we examine this topic of social media measurement. and that is how our marketing team operates efficiently. closed-loop marketing Grow the Top of the Funnel Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Keep Measuring the Bottom of the Funnel What is the most important social media metric? This question comes up time and again in our webinars, in the comments of our blog posts and during conferences. There is one critical metric you should track when engaging in social media marketing: sales. Do you agree with sales being the most important metric in social media marketing? Weekly Marketing Cast Once you expand your reach through social media, don’t drop measurement. Evaluate where your qualified leads are coming from and see whether they turn into customers. HubSpot is really passionate about this type of Originally published May 16, 2011 8:00:00 AM, updated October 20 2016 Are you growing your business? “The things you are doing in social media will lead up to that,” says David Meerman Scott, HubSpot’s Marketer in Residence. In today’s episode of the Social Media Analytics Topics:
Originally published Jun 25, 2013 7:30:00 PM, updated October 20 2016 Topics: Anyone been to Google today? It’s paying homage to architect Antoni Gaudi, who is most famous for designing the Sagrada Familia church in Barcelona (and may or may not be the origin behind the word “gaudy,” according to some in my friend circle). If you haven’t Googled yet today, the image is to the right — now you’ll understand why it was hailed by Mashable as “barely recognizable.”Anyway, there are more important things going on today than goodles (Google Doodles … think we can make it stick?). There are super moon snapshots galore. Apparently Saturn’s going to be making an appearance soon. Obama’s singing Daft Punk. There’s just a ton of big things going on, you guys. Here are the biggest news stories from the world of marketing.Instagram Is Totes Cramping Vine’s StyleCharlie Warzel over at BuzzFeed is postulating that Instagram’s new video feature, which is integrated with Facebook (obviously), is kicking Vine’s butt because Vine showed up first. Wait … what? Well, the idea is that Instagram sat back and watched Vine, learning from their mistakes.”Looking back, old App Store reviews now read like an instruction manual for the Instagram team, with the most negative reviews calling for nearly all of Instagram’s new features, like filters, better privacy settings, longer clip lengths, and the ability to upload previously recorded videos,” Warzel reports.I buy it … though the Topsy data showing Instagram link shares surpassing Vine link shares doesn’t convince me this is a permanent trend. I think it might just be people getting excited about this shiny new toy. We’ll see, though. Personally, I will continue to use neither, and let the more creative people out there rock it.Watch a Shark Eat a Cute SealOh … oh my … NO! Discovery Channel put out a commercial to promote 2013’s Shark Week, also known as the best week of television and the week I’ll be conveniently “working from home.” But then there’s also an adorable baby seal in the ad, and … well, yeah, just watch.It’s obviously meant to be funny (and it totally is), but I’m sure there are some seriously shocked seal fans watching out there. Either way, kudos to a job well done on your advertisement, Discovery Channel. As our regular readers know, I’m a big fan of well-executed ads, and Discovery Channel is one of the few that delivers A+ content on a consistent basis.QUICK! What’s Your Phone Number?Doctors in South Korea have identified a huge uptick in something called “digital dementia.” It’s prevalent among so-called internet addicts, and in short, describes the inability for people who are extremely digitally connected to recall basic details because of the ease with which they can typically access information. A few years ago, I was most worried about carpal tunnel as a side effect of my office work, but as an inbound marketer I can’t pretend this affliction hasn’t crossed my mind, too. What do you think marketers — do you forget details more easily than you used to because of your constant internet use?Elizabethan Facebooking, Tudor TweetingSounds like my kind of social networking. The New York Times published a piece around the ongoing debate about the impact of social networking on our society. Are we getting dumber? Are our attention spans dwindling? Are we killing the economy? Yes! Unequivocally! Death to all the social networks!Well, the piece puts this debate into perspective by going back to the 1600s, in which similar fears arose around the social network of that day — the coffee house. It’s a fascinating read, especially if you’re a history buff. Check it out.On Viable Career Opportunities and Tank Top WearingWe hear a lot of hoopla about millennials struggling to find jobs. But luckily, The Onion has helped shed some light on popular summer jobs so you know where to look to make some cash.Alternately, you could apply to a real job, like the one we just published today for an Associate Editor. Only it’s not a summer job … it’s like, full time. For real. Like, you can work here for a long time. That kind of thing. Oh, and to clarify, it’s not only open to millennials. So if you found a typo in this blog post and you’re itching to comment about it, perhaps check out the job posting instead? #productiveoutletsWhat other amazing stories did we miss today? Keep us all in the loop! Inbound Marketing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Originally published Jul 16, 2013 8:00:00 AM, updated February 01 2017 There are many complex decisions to be made when planning your company’s expansion into new countries. No culture is alike, and each country has a language and customs unique to itself. Ergo, you would think that culture and language research would be top of the agenda for every company planning to penetrate new markets.Over the years, however, we have seen and heard some stories emerge on various websites and blogs about some brands’ lack of research in the areas of culture and language. But we could never be 100% sure if they were legit or not — some seemed too awful or hilarious to be true. So in this blog post, we thought it’d be fun to revisit those alleged blunders, and try to get to the bottom of the legends. Let’s play a little game of True or False, shall we?1) CoorsThe Story: This rocky mountain ice cold beer company decided to cool down their Spanish market. However, the translator for Coors must have been product testing that day and their slogan “Turn It Loose,” when translated, became “Suffer From Diarrhea.” Not really something I would elect to do on a Friday evening after work. True or False? FALSE.There are reports that Coors used the phrase suéltalo con Coors which translates, literally, to “let it go loose with Coors”; there are other reports that they used the phrase suéltate con Coors, which literally translates to “set yourself free with Coors.” However, according to David Wilton, author of Word Myths: Debunking Linguistic Urban Legends, Coors never actually ran an ad campaign featuring any of these slogans.2) Dairy AssociationThe Story: When expanding into Mexico, the Dairy Association’s hugely successful “Got Milk” campaign was not so well received. Translated, the slogan became “Are You Lactating?” I have a feeling that slogan didn’t resonate with as wide of an audience as the Dairy Association was hoping. True or False?FALSE.According to Jeff Manning, executive director of the California Milk Processor Board, this was discovered and resolved in the market research phase. Phew.3) ElectroluxThe Story: Getting a country’s official language correct is one thing, but don’t forget to research the colloquialisms of the culture, as well. Take this Scandinavian vacuum company as an example. They thought their slogan, “Nothing Sucks Like an Electrolux,” was very clever given the powerful suction of their Electrolux vacuum cleaner. However, when they launched in America, it wasn’t quite clear whether Electrolux was being promoted — or in fact dissed — by a competitor. True or False?TRUE.According to Wikipedia, in the 1960s Electrolux successfully marketed vacuums in the United Kingdom with this slogan. It was later used in the United States, but the informal U.S. meaning of the word was actually already known in the UK. So, this was a bit of a marketing gamble, in hopes the edgy slogan would help them gain some attention in their international expansion. 4) PepsiThe Story: Here’s a good Halloween marketing campaign from Pepsi — only it wasn’t a Halloween campaign, and was very offensive to the Chinese market they were trying to crack. Instead of promoting their famous slogan “Come alive with Pepsi generation,” they marketed themselves by accidently saying “Pepsi brings your ancestors back from the dead.” Pepsi packs a powerful punch, but probably not that powerful. True or False?UNCONFIRMED.Pepsi has neither confirmed nor denied this claim. Let’s move on to their competitor, then …5) Coca-ColaThe Story: One of the most famous blunders comes from the most widely known brand name in the world. When Coca-Cola was entering the Chinese market, the drink was pronounced “Ke-kou-ke-la” which, depending on dialect, meant “bite the wax tadpole” or “female horse stuffed with wax.” True or False?FALSE.According to myth-debunking-site Snopes.com, store owners making their own signs made the blunder because they used their own dialect and characters, which in other regions translated to bite the wax tadpole, etc. Coke actually researched 40,000 Chinese characters and found a close phonetic equivalent, “ko-kou-ko-le,” which can be loosely translated as “happiness in the mouth.” 6) ClairolThe Story: The German market was in for quite a shock when hair care company Clairol arrived on the scene with their “Mist Stick” curling iron. Why? “Mist” in German translates as “Manure.” Yikes. I know they say mud is good for the skin but I’m not sure anyone could sell manure for the hair. True or False?FALSE.It looks like this story has been mixed up with that of a Rolls Royce Silver Mist story. Clairol, you’re off the hook!7) Parker PensThe Story: Parker Pens had a fun time explaining themselves after bringing their product to Spain … and promptly ensuring people it wouldn’t get them pregnant. Their slogan (which leaves a lot to be desired in the first place) went from “It won’t leak in your pocket and embarrass you” to “It won’t leak in your pocket and make you pregnant.” I should certainly hope not. True or False?TRUE.Or at least according to the examples in the book Brand Failures.8) Powergen ItaliaThe Story: Even something as simple as a website address can go horribly wrong. Take Powergen Italia, for example. They’re an Italian company who was expanding into English-speaking countries, and decided to go with the most obvious website address — without thinking about how it would read for their English-speaking customers. Visit www.powergenitalia.com to learn more. Just kidding. They nixed that URL pretty promptly. True or False?TRUE.This is true according to several sources, including Ananova, although it’s important to understand that this blunder didn’t come from the Italian division of energy giant Powergen, but the marketing folks at Powergen Italia, an Italian maker of battery chargers. The website now switches you over to the more aptly named for English-speakers, www.batterychargerpowergen.it.9) GerberThe Story: Everybody knows the cute little Gerber baby that features on the front of all of their baby food products — so sweet! However, when they entered the African market they failed to research product packaging norms. Had they done that, they would have discovered that products mostly feature images of the contents inside the packaging. Therefore, a jar with a cute little baby on the front didn’t do so well. True or False?FALSE.According to Snopes.com, this is an urban legend — which was both surprising and frightening to some HubSpotters that had heard this story when they were taking university-level PR classes. Yikes.How some of these blunders got past the execs at these companies is unclear, but clearly it is possible to make catastrophic mistakes, even if you’re a global leader like many of these brands. Allow yourself some time to properly roll out your global expansion plans, pulling in cultural and language experts along the way.For more tips on setting yourself up for success, download the Marketer’s Guide to European Expansion. Although we can’t help with translation, we do cover essential topics like how to decide which markets will be a good fit, how to achieve a multilingual website, and SEO tips from expert Aleyda Solis.Image credits: Sarebear:), lonelycamera, Blixt A., eblaser, tcwmatt, Omer Wazir, Tavallai, AnxiousNut, thejbird Marketing Case Studies Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics:
Originally published Mar 25, 2014 11:00:00 AM, updated February 01 2017 Creating an ebook? I can do that. I mean, it’s basically just a really long blog post, right?Wrong.It’s easy to forget just how labor-intensive putting together an ebook can be. For the journalist-type, the bulk of the work may seem like it’s in the actual writing of the ebook. In reality, the written content is just one of many moving parts.Before you even begin typing, there’s a lot to do. From identifying your target audience, to brainstorming a relevant topic, to establishing a production timeline based on your available resources … hey, if you really want your ebook to perform, you have to start with a great game plan.Once the writing is complete, it’s design time. You’ll want to start with a basic structure or skeleton for your ebook, which you can achieve using a pre-designed ebook template or by designing a template from scratch. You’ll then need to paste in all of your copy and images and fine tune the formatting to make sure everything is looking good. And we’re not done yet! You still need to add clickable hyperlinks to your ebook (which can sometimes be a pain) and you need to set up a landing page with a lead capture form. Oh, and that landing page needs to redirect folks to a thank you page (where people can download your ebook) once the form has been submitted.Yikes. And we haven’t even talked about promoting your ebook!Clearly, creating an ebook from start to finish is quite the process. And while we could have explained that process by creating an ebook about it (which would have been a little too meta), we decided to create this five-part video series instead: The Ultimate Guide to Creating an Ebook for Lead Generation.Check out the video below to learn more: Topics: Lead Generation The video series comes with an ebook planning worksheet and an ebook template (PowerPoint) so you can follow along. And because we could never cover every detail about the ebook creation process in just five videos, we’ve also included links to several other resources so that you can explore specific topics more in-depth.Do you have any ebook creation tips and tricks you’d like to share? Leave a comment below! Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Originally published Apr 11, 2016 7:00:00 AM, updated February 01 2017 If I had a nickel for every hour I wasted trying to figure something out in Excel, I’d have quite the coin collection. Don’t get me wrong: Excel is an extremely powerful tool when it comes to collecting and analyzing data. But unless you’re a power user, it can be tricky to get the hang of it. If you’re not well versed in the tool’s functionality, even little things like resizing columns and inserting comments can cause you to have to stop and think. Download our free guide to Excel here to learn the essential skills you should know.Luckily, the folks at Best STL put together the following infographic on time-saving Excel shortcuts. While the shortcuts are pretty basic, they’re guaranteed to simplify the way you navigate the tool. Check ’em out below. Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Excel
Infographics Don’t forget to share this post! Now I realize that I might upset some people when I say this, but too bad: Data is not a requirement of a viral infographic. Of course, data makes it incredibly easy to prove your point by using indisputable numbers — but I’ve also seen dozens of infographics go viral that don’t include a single graph or piece of data.That being said, when you choose to include data in your infographic, there are some important things to consider.The traditional way would be to use charts and graphs:The second way to display your data is to use “data visualization”:For example, you could use a set of 10 “smartphone” icons where seven are colored and three are greyed out to represent the fact that 70% of Americans own a smartphone.Or you could use a unique illustration like a ship race to visualize your data.Just remember: Regardless of what type of infographic you’re creating, make sure that you’re using highly-engaging visuals and data visualizations to bring your content and data to life.Action items for Step #5:Summarize and add in your copy.Add strong supporting visuals to “show” not “tell.”Use charts and visualizations to bring data to life.Step #6: Export, optimize, and upload.Once you’re happy with your infographic, it’s time to get it ready for the web. The first thing you need to do is export the “presentation deck” that you’re working on to a PDF.In PowerPoint, just click on “File” then “Export” from your menu bar.In Keynote, you do the same thing, except you choose “PDF…” from the menu bar.Now that you have a PDF version of your infographic, you need to optimize the file size for fast loading online, without sacrificing quality or readability. Like I mentioned in step #2, there’s a good chance your infographic won’t fit perfectly into the resized PowerPoint or Keynote deck, so here’s a simple solution:Open a photo editing tool (it doesn’t have to be PhotoShop) then crop and/or stitch together your PDF(s) to get the perfect height.Next, resize your infographic to be between 700 and 900 pixels wide. Again, this will preserve the quality of the image while making the file’s size as small as possible.Also, I recommend using a tool like Optimizilla to compress and optimize your infographic even further. Try to get the final file size to be less than 5 MB — and be sure to save the photo file as a PNG or JPG.The next thing you need to do is create a home for your infographic on your website. To do this, create a new page or blog post with a unique URL that you’ll upload and add the infographic image to.This is important because when the infographic is shared around the internet, you want to make sure all the links point back to you so you get more traffic and shares.Action items for Step #6:Export infographic to a PDF.Crop and/or “stitch” together your PDF(s).Resize to 700-900 pixels wide.Upload to a new website page or blog post.Step #7: Go viral with strategic promotion.Real talk: Infographics don’t go viral by accident — even if you’ve got the best infographic in the world.Instead, strategically promoting your infographic by identifying the right people and the right websites can get your infographic in front of thousands of people fast.But before we do that, you’ll want to make sure to optimize your infographic for search engines. SEO won’t necessarily help your infographic go viral, but it’s extremely beneficial because it will help increase your search engine rankings (which means more free traffic to your website).Check out this infographic by Backlinko to help guide you while you’re optimizing your infographic(s) for search engines:After that’s done, here are the next three things you should do:#1: Find websites and blogs that share similar infographics.For example, if I had just published an infographic on email marketing, I would go to Google at type in: “Email marketing infographic.” What you’re looking for are websites and blogs that have published similar infographics made by other people.After you’ve got a decent list of websites who you think will be willing to share your infographic, it’s time for some email outreach. First, start by identifying the authors from each of the websites who published similar infographics. You can usually find the author’s name in the article’s byline:Once you’ve got a list of authors, use a tool like Viola Norbert or ContentMarketer.io to find email addresses so you can start sending personal emails.If you want to learn how the pros do email outreach, check out this article my friend Emil Shour did with Brian Dean at Backlinko. Part of that case study highlights the “Pre-Outreach” and “Content Roadshow” strategies he used to generate buzz for his content.For example, check out Emil’s 2-step approach to email outreach. Instead of doing what most people do and asking for a backlink or share right away (1-step approach) here’s what he did:And because he wasn’t being pushy, he get’s responses like this from people asking to send his content over (2-step approach):See the difference?Now I’ll be the first to admit that email outreach is not the most exciting part about infographic marketing — but it’s crucial if you want to get more eyeballs on your work.Plus, the long-term benefits from the relationships you’ll build with influencers and bloggers will become invaluable down the road.#2: Identify influencers who share similar infographics.The best tool to find these influencers is BuzzSumo. Just type in a topic or copy/paste a specific link to pull up content that is sorted by number of social media shares.For example, if I were doing an infographic on gardening, I’d type in “gardening infographic” into BuzzSumo. Next, I would go through the results one by one and click “View Sharers” on any infographics that are similar to mine:This will give you a list of the people who have shared that infographic, which is helpful because you can sort by number of followers to identify influencers with a large number of followers who have shared infographics that are similar to yours.Like in the last step, find their email address and start reaching out one-by-one. Aside from Viola Norbert and ContentMarketer.io, another clever way to find someone’s email address is to subscribe to their blog — the welcome email and all future emails should come from an address that you can respond to.As an alternative, if you can’t find someone’s email address, you can always use Twitter to reach out publically:Sam Hurley has hundreds of thousands of followers but still responded and shared my content:See how I used the same 2-step outreach approach like the email example from above?Ask if they want to see it.If they say yes, send the link.Not being pushy is the key to getting responses and getting your content shared. You might also consider sending a friendly “thank you” note after an influencer shares your content to strengthen the relationship:#3: Submit your infographic to infographic directories.These directories are basically websites that curate infographics for other people to see. And they are the perfect place to get your infographic discovered by people who might want to share it on their website.Trouble is, there are dozens of these directories out there, so instead of manually doing each one by yourself I recommend using Fivver to pay someone to do it for you. You don’t need to have someone submit your content to 50+ directories — just stick with the people who only add it to the top 10-30 infographic directories.Once you’ve added you infographic to the right directories, share it through all of your marketing channels:Share with your email listsSchedule multiple social media postsPaid ads / remarketing adsAdd links to infographic on relevant website pagesShare with industry partnersSend to influencers/bloggers who’ve shared your content in the pastShare with any brand or person you mentioned in your contentAction items for Step #7:Optimize your infographic for search engines.Share infographic with the right bloggers and influencers.Promote through all your digital marketing channels.Wrapping UpAlright, so I know this was a long one … but be sure to bookmark this article so you can come back and refer to it at any time during the infographic creation and promotion process.Need more help? I’ve put together a few bonuses to guide you along — including a 20-step infographic checklist (we only covered seven here), as well as a handy teardown video. Click here to grab those.What other infographic creation questions do you have? Share them in the comments below. If you’re still having an issue creating your layouts, add some wireframes to a blank presentation deck and use the “Shapes” tool to trace layouts until you get the hang of it. Last note: If you’re using Keynote, once you’re happy with your wireframe, I recommend that you “Lock” the shapes in place, that way when you’re adding in content later, you don’t accidentally screw up the layout. (You’ve been warned!)Action items for Step #3:Find layout inspiration on Pinterest.Use the “Shapes” tool to create your wireframe.Create infographic sub-sections using shapes.Step #4: Choose a color and typography palette.Now with your snazzy new wireframe, you’re ready to choose colors and fonts.Let’s talk colors first: A color palette is one of the most subtle, yet crucial aspects of any creative project. Your color palette will set the tone for your infographic and tie visual elements together.When designing an infographic, I like to choose two different color sets. The first color set is the background(s), where I typically use soft, subtle colors so I can draw attention to important elements with brighter colors.Here are a few examples:Of course the flip side of that is to use bold background colors. But even with white text, it can make the graphic difficult to read. The second set of colors you choose will serve as your primary palette. These can be brighter and more eye-catching –“flat” colors are very popular for infographics.Here are a few examples:Keep in mind that it’s a smart idea to choose a palette that compliments your brand’s style. You can use a tool like Adobe Color to build a pallet around any color you’d like.If you don’t want to build your own palette, I recommend that you check out Colour Lovers for endless inspiration created by other people:Make sure that you’re not choosing too many colors as that can create “disconnect” between important areas of your infographic and overwhelm readers. If all else fails, using different shades of same color is always a safe bet.Once you’ve got a nice color palette, it’s time to choose a font combination. The first thing you should do is avoid fancy or intricate fonts. (Even if it compliments your brand.)Why? After you resize the infographic to a “web-friendly” size, those types of text can be extremely difficult to read. Instead, stick with easy-to-read fonts like Arial, Open Sans, Courier and Verdana.When choosing a typography combination, you can combine two fonts, or use variations of the same font.Check out the two examples below:Make sure that you’re not using any fonts below 16 pts as it becomes extremely difficult to read once you resize your infographic in step #6. There is one exception when it comes to the fonts however: You don’t have to match your header’s title with the rest of your typography — you can take a bit more creative liberty with that area of the infographic.For example, check out these great headers that grab your attention immediately with eye-catching typography:Want some incredible fonts for your title, sub-headers, and body text that you can download and use for free? Check out this article.Action items for Step #4:Choose a background color scheme.Choose a primary color scheme.Select an easy-to-read typography combo.Step #5: Add in your content, charts, and visuals.Now it’s time to take all the resources you collected in step #1 and extract the most focused, actionable content for your infographic.Start by adding in your sub-headers and body text to the wireframe you created in step #3:Make sure that your copy is short and to-the-point like the example above. You’ll also need to include links to every resource you cited at the bottom of the infographic:Now, it’s time to bring your words to life. To do this, use strong visual elements that instantly get your point across by “showing” not “telling” your readers:You could make every single visual by yourself, or you could use my best-kept infographic design hack: Purchase community-made visual assets from online marketplaces. Websites like Graphic River, Creative Market, and Flat Icon sell visual assets made by professional designers that you can purchase and use in your projects.For example, check out this sleek icon set you could purchase and use on any of your infographics:There are dozens of other icons sets, illustrations, header images, and more that you can use to give your infographic a more professional look and feel immediately.However, if you’re like me, once in awhile you want to make your own visuals from scratch. For example, one day I couldn’t find a decent “flat style” image for a fire pit, so I decided to use the “Shapes” tool in Keynote to “build” my own firepit. Check out how I made it below: Topics: Want to learn how to plan, publish, and promote viral infographics?You’re in the right place. But let’s start by making something clear: If you’re thinking, “I’m not a natural designer” or “I’ve never made an infographic before,” you’re not alone.However, instead of making excuses, answer this: Have you ever made a presentation in PowerPoint or Keynote?Great. Believe it or not, you’ve got the skills to make an infographic. And now that I know you can do this, I’m here to walk you through the seven steps that I take when creating infographics.Save countless hours using these free, pre-made templates to design your infographics.The plan is to cover each of those steps in detail so you know exactly how to create and launch infographics for your business as well. Let’s dive in.How to Create Shareable Infographics Using PowerPoint or Keynote123Save123SaveStep #1: Choose topic and collect content.If you’ve already got a blog and some content under your belt, the best place to find a topic is to look at your most popular content from the past.Just head over to Google Analytics (or dig into your HubSpot software) and pull up your most popular pages (from the last 6-12 months) by going to Behavior > Site Content > All Pages.From there you’ll be able to see which topics your readers are already most interested in.It’s a smart idea to match your infographics to the topic of your most popular blog posts because:First, you’ll be able to content from those blog posts in your infographic to fast-track your project.Second, you already know your audience is interested in those topics.For example, one of the clients I work with owns an interior design firm and her blog has some great content on it. But the most popular blog post month after month was her article on “questions to ask when interviewing an interior designer.”So we decided to use that content and create an infographic around that topic:Because all of the content was already written, all we had to do was come up with the design.Alright, so what if you don’t have a lot of content to work with?I recommend that you head over to Google Trends, Google’s Keyword Planner, HubSpot’s Keywords App, and/or BuzzSumo to research what’s being searched for and shared most often.If you’ve never used Google Trends, then you’re in for a treat. You can use this tool to see what topics are trending and most popular in real time. Plus, you can see how popular a topic was in the past and then compare that to other topics.Check out the popularity of “infographics” vs. “magazine ads” from 2004 – 2016:So how do you guarantee your topic will be a home run?Use Google’s Keyword Planner (HubSpot customers: Try HubSpot’s Keyword App) to see the exact number of people who search for specific keywords and topics so you can instantly gauge the popularity of a topic. Since we’re talking about creating viral infographics in this post, don’t forget to also research your topic in BuzzSumo so you can find the most shared topics and content online to confirm people’s interest. Once you’ve got a topic, it’s time to do some research. One of the best parts about infographics is that you don’t have to write much copy by yourself — almost every single infographic online includes quotes, data, and resources from other people and brands.To get started, you’ll want to open up an app like Evernote and write down everything you personally know about the topic you’re covering, plus every sub-topic you want to research.After you’ve got your own notes down, head over to Google Search and start the research process. For example, type in phrases like: “best (my topic) articles,” “(my topic) statistics,” “(my topic) quotes,” “(my topic) blogs,” and “(my topic) infographics.”This will give you dozens of great resources to pull ideas and data from that you can include in your infographic. Just don’t forget to save the website address (URL) for each resource you cite.Lastly, it’s important that you remember this is an infographic — not a blog post. That means you should only collect the most important, focused data and resources. Ignore all the gritty details and “fluff.”Action items for Step #1:Choose and validate a topic for your infographicCollect and cite important resources you’ll quoteStep #2: Create and re-size a blank presentation.This step is super easy. All you need to do here is create a blank presentation deck in either PowerPoint or Keynote and resize it to the shape/size of an infographic.Personally, I prefer Keynote. But rest assured that every single tool you need to make infographics are available in both PowerPoint and Keynote.Let’s start with PowerPoint: Click “Design” then “Slide Size” to resize your deck.(Note: 6.5 x 50 inches in the maximum size in PowerPoint.)For Keynote: Go to the “Document” options, click “Slide Size” to resize your deck.(Note: 900 x 6000 points in the maximum size in Keynote.)Don’t agonize over getting the “perfect” height for your infographic, just give yourself enough space to work with. (You’ll learn how to crop and optimize your infographic in step #6.)Action items for Step #2:Create a blank presentation in PowerPoint or Keynote.Resize the deck to an infographic-friendly size.Step #3: Wireframe each section using shapes.Both PowerPoint and Keynote have “Shape” tools which will allow you to create (you guessed it) shapes.PowerPoint has more options for shapes than Keynote as you can see below:In this step, our goal will be to use those shapes to create a “wireframe” and layout each section you’ll need for your infographic.Here are the basic areas / sections that you’ll need to create:Header / Title AreaIntroductionBody / Main ArgumentConclusion“Brought to you by…” SectionCited ResourcesIn most cases, each of these sections on every infographic will remain relatively the same. The only exception is the “Body / Main Argument” section, which will vary depending on your goal for the infographic.For example, a comparison infographic would need to have a different “wireframe” and layout than a timeline infographic to effectively illustrate your point:That’s why it’s smart (like with any creative project) to start with the end in mind. The creation process will be a lot easier if you can picture an outcome and work towards that. And I’ve seen too many infographics fail because they focus too much on fancy design instead of creating a solid wireframe and layout that compliments their topic.Let’s be clear: The “design” is how your information looks, but the “layout” is how your information is organized and presented. The layout is far more important than any fancy design elements.First, you’ll want to use rectangles and borders to define large areas of your infographic like in the example below:Don’t worry about the colors just yet, we’ll get to those in the next step.Next, using a combination of rectangles, squares, circles, triangles, and lines, create your subsections:When creating your wireframe and layouts, there are two important design rules to consider:You need to make sure there is enough white space so your infographic is easy to read.You need to create hierarchy with your most important content and sections at the top. Originally published Oct 31, 2016 6:00:00 AM, updated July 28 2017
Ex-Man City captain Yaya Toure open to Premier League returnby Paul Vegas9 months agoSend to a friendShare the loveFormer Manchester City captain Yaya Toure is open to a Premier League return.The midfielder has refused to rule out a return to the Premier League after an unsuccessful short spell at Olympiakos.“You never know, maybe the Premier League?” Toure said.“I enjoyed it, I enjoyed it to be honest.“If I can possibly play one more year or two years, we will see.” TagsTransfersAbout the authorPaul VegasShare the loveHave your say
Tevin Coleman Hoosiers Trading CardTevin Coleman played three years of football at Indiana, and was one of the top running backs in the Big Ten his last two seasons. He was selected in the third round of the 2015 NFL Draft by the Atlanta Falcons after leaving school with one year of eligibility remaining.Three years was plenty of time for Coleman to establish himself as a star on the gridiron, but apparently not long enough for him to learn to spell IU’s nickname. Trading card company Panini America includes athlete artwork in its packs, and Coleman’s sketch featured a misspelling of the word Hoosiers.Tevin Coleman’s 1 of 1 art card for Panini pic.twitter.com/5bJA1ZrCXj— Darren Rovell (@darrenrovell) June 15, 2015Ouch. That’s a pretty bad mistake by Coleman, and kind of odd that Panini didn’t want him to correct it. The IU faithful probably won’t be happy to see this, though we’re sure they’ll still accept Coleman due to the yeoman’s effort he put forth on the field for a sub-par team.
AUSTIN, TX – OCTOBER 27: A cheerleader of the Texas Longhorns show Hook’em Horns during the game against the Nebraska Cornhuskers at Darrell K Royal-Texas Memorial Stadium October 27, 2007 in Austin, Texas. Texas won 28-25. (Photo by Brian Bahr/Getty Images)Texas wide receiver Daje Johnson recently released a rap single titled, “Dealer,” and, well, it’s focused on a topic you don’t want a student-athlete to be rapping about. The single, appropriately titled, is about dealing drugs. The track opens, “If you lookin’ for the dealer, I got the plug. Probly catch him with the reefer.” Here’s the full song. It contains lyrics that are not safe for work. Johnson has had somewhat of a troubled career with the Longhorns, catching just five passes for -7 yards in 2014. Reaction to the single getting released was expectedly critical. The 5-foot-10, 184-pound senior later apologized for the song. I apologize for my prior post Dealer. I assure you that I’m still focused on my goals this season…… I just make music for fun— Daje’ Johnson (@BL4CKM4KO) July 8, 2015Texas opens its 2015 season Sept. 5 against Notre Dame. [Burnt Orange Nation]
ST. JOHN’S, N.L. – Former premier Danny Williams told the Muskrat Falls inquiry on Monday that the wildly overbudget megaproject was in Newfoundland and Labrador’s best interest — and critics who attack him for championing it are “reckless.”Williams maintained “good intentions and good faith” were behind the planning of the hydroelectric dam that has doubled its estimated cost, leaving the province’s ratepayers worried the endeavour might be paid out of their pockets.“This is something we can be really proud of,” the boisterous former Tory premier said of the Labrador project.“The fact that the project is getting disparaged reflects on all the people who worked so hard in order to put this together.”The independent inquiry, led by provincial Supreme Court Justice Richard LeBlanc, is looking into cost and schedule overruns of the $12.7-billion dam on the lower Churchill River.The 824-megawatt hydroelectric dam, being developed by the Crown-owned Nalcor Energy, will send power to Newfoundland and later Nova Scotia through subsea cables.During his term, Williams championed Muskrat Falls as a form of energy independence from Quebec, before retiring from politics shortly after announcing the plan in 2010.The dam near Happy Valley-Goose Bay has since been described as “the greatest fiscal mistake in Newfoundland and Labrador’s history” by current Liberal Premier Dwight Ball.Williams, a businessman and lawyer, was comfortable and confident on the stand on Monday – but he didn’t mince words when addressing criticisms from his detractors.Commission co-counsel Barry Learmonth asked Williams to respond to criticisms that he pushed the megaproject through for the sake of his own ego and legacy.Williams called such criticisms “reckless, irresponsible and shameful.”“Nothing, I’m under oath, could be further from the truth,” said Williams.Williams maintained that his government “turned over every stone” by researching financial and legal options before his successor as Tory leader and premier, Kathy Dunderdale, sanctioned Muskrat Falls in December 2012.Williams also praised a paper that historian Jason Churchill presented to the inquiry last month. It found that Quebec’s stronghold on the Churchill River’s resources has long blocked Newfoundland and Labrador from accessing elusive energy markets.Williams detailed his own frustrations with Quebec, including the long-standing debate over Labrador’s borders — which, according to commission exhibits, are not reflected in some Quebec maps.Williams also referred to former premier Jean Lesage’s 1965 comments that any electricity passing through Quebec territory would “become property of Hydro-Quebec.”“They will do whatever they can to cut us off, it’s shocking,” Williams said. “(But) I need to point out that we still tried.”Learmonth asked Williams about testimony from megaproject scholar Bent Flyvbjerg, who said last month there can be an increased risk of cost overruns when those overseeing the project have less experience in hydroelectric projects.But Williams said he was “not at all concerned” the Nalcor Energy team was underqualified to oversee a hydroelectric project, despite mainly being experts in oil and gas projects.He said he had no reason to believe Nalcor staff had misrepresented cost estimates in communications with him.Williams also dismissed the “rumours” that he continued to influence Muskrat Falls management decisions after he resigned as premier in 2010, attributing such comments to “Danny haters.”“The day I went out the door, I was done,” said Williams. “Whoever is putting that out there is putting it out there for the wrong reasons.”Williams said concerns over doubled power rates are the result of “fear-mongering,” and the project’s long-term benefits will outweigh rate increases that Williams said were on the horizon anyway.“Critics can’t throw all of this on the back of Muskrat Falls,” said Williams. “I can guarantee the people of this province that these rates will not double as a result of Muskrat Falls.”The former premier said Nalcor will become more profitable over time, and its profits will help mitigate the costs.“There was never an understanding that we would get this for free,” Williams said of Muskrat Falls.Williams will continue his testimony Tuesday.
CALGARY, A.B. – An industry-sponsored fund designed to help develop clean technology using Canadian natural gas is launching a $3-million call for project proposals.The Natural Gas Innovation Fund says the call for applications, with a February deadline, is being made possible by the addition of seven western Canadian natural gas producers to a membership previously made up of six natural gas utilities.The new members include the Canadian branches of two partners in the proposed $40-billion West Coast LNG Canada project: Royal Dutch Shell and Petronas; along with Canada’s largest natural gas producer, Calgary-based Canadian Natural Resources Ltd. Fund managing director John Adams says the new program will target projects in the upstream or producing part of the industry, making up to $1 million available per project to cover as much as 25 per cent of its eligible expenses.Adams says the fund, created by the Canadian Gas Association, has over the past two years issued about $9 million to projects focused on energy efficiency.The fund is also announcing a partnership with federal, Alberta and British Columbia governments to collaborate and consider co-funding successful applicants with projects that deliver significant greenhouse gas emission reductions.The upstream fund members were introduced at an event at the Calgary Petroleum Club on Wednesday.“As a producer of natural gas, we’re big believers in the need for affordable, clean energy for all people worldwide,” said CEO Mark Fitzgerald of Petronas Energy Canada Ltd. in a statement.“In an age where technology has become the catalyst for exponential advancements in our industry, we’re excited to be involved in the Natural Gas Innovation Fund which pursues diversity of thought and provides a platform for sharing solutions.”
Approximately 32 grams of Methamphetamine10 Fentanyl tabletsApproximately 1.5 grams of Fentanyl8 grams of CocaineTwo license plates Additional weapons A stolen vehicle 2 Firearms GRANDE PRAIRIE, A.B. – On the evening of Friday, May 10, the Grande Prairie RCMP Crime Reduction Unit executed a search warrant at a residence located in the City of Grande Prairie.The search warrant was in connection to a possible stolen vehicle to the residence.According to RCMP, one individual has been charged, and the following items were seized and recovered as a result of the investigation; Facing charges is 35-year-old Shane Anthony Haugen of Grande Prairie.Haugen is facing the following charges:Possession of property obtained by crime x 6Unsafe storage of a firearm x 2Possession for the purpose of trafficking x 3Possession of a weapon for a dangerous purposeObstruction of a peaceUnauthorized possession of a firearm/ammunitionHaugen remains in custody and is scheduled to appear at Grande Prairie Provincial Court on May 13, 2019.
New Delhi: State-run power giant NTPC Wednesday said it has raised $450 million (about Rs 3,105 crore) through five-year bond offering in the international market under its $6 billion (about Rs 41,400 crore) medium term notes (MTN) programme. NTPC had opened the issue of $450 million five-year bond offering in the international market on Tuesday, the company said in a statement. In terms of geographical distribution, Asia took the bulk of the subscription at 90 per cent (of the $450 million MTN), with supplemental demand of 10 per cent from Europe, Middle East & Africa and offshore US accounts, the statement said. Also Read – Thermal coal import may surpass 200 MT this fiscalThe distribution of investors was well diversified as fund managers took 69 per cent of the subscription of the MTN issue, followed by banks with 22 per cent, insurance/pension with 8 per cent and PB (private banks)/others (wealth manager) with 1 per cent, it said. The company intends to use the proceeds of the issue to finance its ongoing and new power projects, coal mining projects, acquisition of power plants and renovation and modernisation of power stations, it added. Also Read – Food grain output seen at 140.57 mt in current fiscal on monsoon boostThe issue was to close on April 3. The notes carry a coupon (rate) of 3.75 per cent per annum payable semi-annually. The notes will mature on April 3, 2024 and all the principal and interest payments will be made in US Dollars. The notes represent direct, unconditional and unsecured obligations of NTPC and will rank pari passu among themselves and all other unsecured obligations of NTPC, it said. The notes will be listed on the Singapore Exchange Securities Trading Ltd, India International Exchange (IFSC) Ltd and NSE IFSC Ltd. The company expects to list the notes in the first week of April after receiving the funds. NTPC’s $6 billion MTN Programme was set up in 2006 and this issuance was the tenth offering under the programme, taking the cumulative amount raised under the MTN Programme to $4.30 billion (about Rs 29,600 crore). According to the statement, the offering was met with a strong demand from the investors and the order book reached $1 billion within the first hour of deal announcement and further increased to $2 billion by noon. However, the company raised only $450 million. The order book attained a peak of $3 billion. The final order book was over $1.80 billion, an oversubscription of nearly four times, with orders from more than 100 accounts. The bonds were finally priced with a yield of 3.773 per cent and the coupon was fixed at 3.75 per cent per annum, it said. Axis Bank, Mizuho, MUFG, SMBC Nikko and Standard Chartered Bank were the joint lead managers and bookrunners for the offering.
New Delhi: Following the violence that erupted during a sealing drive in Mayapuri, traders from the area met with Union Minister Hardeep Singh Puri and Delhi BJP President Manoj Tiwari on Tuesday to discuss issues troubling them. Tiwari said that Arvind Kejriwal’s reaction to the sealing drive shows that he wants to mislead traders in Delhi by turning them against the saffron party. He said his party always has and always will stand by traders. Levelling accusations against the Kejriwal-led AAP government in Delhi, Tiwari said that the Chief Minister pressurised officials to conduct the sealing drive. The North-East Delhi MP said, “Kejriwal uses all the types of tactics to mislead the traders but they know the reality and they also know that whenever the traders faced any problem the BJP solved it.”
Blake Bortles25.41411+3 WINS Matthew Stafford21.71927-8 Cam Newton23.02726+1 All newsletters Derek Carr25.82322+1 Carson Palmer20.72625+1 Ben Roethlisberger21.03028+2 Alex Smith18.82730-3 Philip Rivers24.42218+4 Eli Manning23.52523+2 Andrew Luck24.22821+7 Matt Ryan24.32925+4 The Saints offense does occasionally sputter, and for those games, the team’s chances of winning are solely reliant on the defense — in other words, virtually hopeless. In games when the Saints scored less than the league average, they went 2-14. Brady’s Patriots went 5-6 when they failed to best the league average.The Saints head into their season opener in Minnesota tonight determined to finally turn around their defense. Head coach Sean Payton said he’s “optimistic” about the unit. Players are even hoping a preseason stretch of eight consecutive quarters without allowing a touchdown will prove meaningful now that the games actually count. We’re launching a sports newsletter. 🏆 Join the squad. Subscribe It’s not Brees’s faultThe difference in win total for quarterbacks if their actual defense was replaced by a league-average defense in each game, 2014-16. Among the 47 games Brees started in the past three seasons, the Saints would have won 10 more games (technically, they would have won 12 games they actually lost and lost two they had actually won, for a net increase of 10). In both 2014 and 2016, Brees’s record would have been 11-5, and New Orleans would have made the playoffs. To be sure, this is just a back-of-the-napkin calculation, and several variables can distort this expected-win statistic — for instance, Brees and the Saints probably wouldn’t have scored as much if they hadn’t been constantly losing.But when you look at all the non-Brees starting quarterbacks who also started from 2014 to 2016, the connection between clearing the league-average point total and winning games is quite strong: The quarterbacks in our sample average 0.97 wins for every one time they clear that bar. Brees, on the other hand, registered 0.68 wins for his better-than-average offensive days. Matthew Stafford is the anti-Brees in this regard: The Detroit Lions’ QB has 27 wins since 2014 despite leading an offense that beat the league-average point total just 19 times. QUARTERBACKAVG. OPP. PTS/GAMEEXPECTEDACTUALDIFF. Joe Flacco20.32321+2 Drew Brees is in a league of his own statistically. He has led the NFL in passing yards three years in a row and seven times as a Saint (no other player in history has hit that mark more than five times). He has topped 5,000 yards five times — all other quarterbacks in history have combined for only four such seasons. Brees’s New Orleans offenses have finished in the top 10 in scoring in six straight years, and his nine consecutive seasons of 30 or more TD passes are nearly twice as many as the next closest QBs (Brett Favre 1994-98 and Peyton Manning 2009-14). Brees’s passing résumé would force the office printer to run out of paper.But there is one reasonably important statistic that Brees struggles in: winning football games. The Saints last had a winning season in 2013, finishing 7-9 for three straight years. And in the 16-game era, no quarterback has started every game and missed the playoffs more often than Brees, who has done this seven times. Even some Saints fans are asking whether Brees is merely a compiler of gaudy passing numbers who can’t deliver in the clutch.But Brees isn’t the reason the Saints have lost 27 games in three seasons — the defense is. Among all 32 teams from 2014 to 2016, the Saints ranked 28th, 32nd and 31st in points allowed per game, respectively. Over those three seasons, the Saints gave up 28.2 points on average in Brees’s starts — that’s practically a touchdown more than the league average during that time (22.7). No other current starting quarterback in this time period has nearly this high a hurdle to clear to get a win.1For this, we looked at the 18 quarterbacks who are currently starters and also started for any team in 2014, 2015 and 2016. The three quarterbacks with the most wins during that time — Tom Brady (35), Aaron Rodgers (32) and Russell Wilson (32) — have defenses that have allowed an average of 18.6, 22.1 and 17.1 points per game, respectively.2Only counting games in which they started.Let’s pretend for a second that New Orleans had an average defense — not even a good one — over the past three seasons. If the actual points surrendered by the Saints in each of the 47 games that Brees started in 2014-16 were replaced with the league average for the season, how many more games would Brees have won? Andy Dalton19.72526-1 Aaron Rodgers22.13532+3 For current starting quarterbacks who also started in the 2014 through 2016 seasons. Expected wins are based on whether the opposition team scored the NFL average points per game for a given season.Source: pro-football-reference.com Russell Wilson17.13032-2 Jay Cutler26.11112-1 Drew Brees28.23121+10 Tom Brady18.63335-2 The Saints need a defensive awakening to happen soon. Although Brees plays as though he’s ageless, he’ll turn 39 in January. He doesn’t even need his defense to be good for the team to be successful. The Saints have finished 20th or better in points allowed just five times in his 11 seasons in New Orleans, and Brees has led his team to the playoffs in each of these seasons — averaging 12 wins. Alas, those are his only winning seasons for Payton and his rotating cast of defensive coordinators.Check out our latest NFL predictions.
Let’s flashback to 2008. USC trounces Virginia, 52-7, and Ohio State escapes embarrassment with a fourth quarter rally to top Ohio University, 26-14. The following week, the Trojans pounded the Buckeyes 35-3, further eroding the Big Ten’s waning credibility.Hop out of your time machine and skim through the results from Week 1 in 2009. DéjÃ vu. OSU narrowly avoids an upset at home to the Naval Academy, while USC smokes San Jose State, 56-3. Which team feels more confident heading into the rematch at The Shoe? That might not be as important of a question as one would think. If asked which team’s fans feel more certain about Saturday’s meeting, then the answer would clearly point toward Hollywood’s enthusiasts.When Navy had a chance to tie the game with two minutes left, it wasn’t about potentially losing to the 22-point underdog at home to kick off the season. No, it was more about the clear lack of confidence that the Buckeye faithful now have heading into a must-win match against Southern Cal.But, while history points to Navy’s near-upset as a precursor to another OSU letdown, I’m here to tell you it means next to nothing. USC might beat Ohio State by 30, but it will have little to do with how both teams fared in their openers.Pete Carroll’s gameplan against lowly San Jose State was to get true freshman Matt Barkley as comfortable as possible. But how much experience does a quarterback get under his belt in just one game? And in that one game, he played just three quarters, and played them against a team that was shutout at home last year by Louisiana Tech. Barkley finished just 2-4 for 20 yards in the first quarter. The Spartans led, 3-0, after those first 15 minutes.The rookie finished 15-19 for 233 yards and a touchdown. So, Barkley got acclimated to the college game, but it took a quarter to find a rhythm against a far inferior opponent in front of 84,325 Trojan warriors at The Coliseum.Barkley won’t have as smooth of a transition in front of 105,000 in scarlet and gray under the bright lights at The Shoe.It’s up to the Buckeyes’ defense to make his life miserable, though.Navy had its way with the OSU defense for much of Saturday afternoon. But how much can really be drawn from defending a style of offense the Buckeyes won’t see again for years?The triple option attack that the Midshipmen employ demands a defensive scheme that OSU won’t use against USC. The Buckeyes lined up in many 5-0 and 3-4 sets, with linebackers and defensive ends gearing up to stop the run, and only the run.Against a much more balanced Trojan attack, the Bucks can implement whatever defense they’ve been working on throughout the summer. By opening with Navy, Jim Tressel was allowed to hide every one of his defensive ploys up his sleeve. Unfortunately for him, his team obviously was looking ahead to the USC contest as well.When getting down to the basics, the Buckeyes still played very poorly in the final quarter against Navy. Repeating many of the mistakes they committed against Navy in this weekend’s bonanza will result in an outcome similar to the 35-3 thrashing that still burns in the minds of Buckeye backers.But no matter the result in Saturday’s rematch, draw fewer conclusions about Week 1 when predicting what will happen in Week 2.
It took the Ohio State field hockey team seven games to score nine goals. Against Kent State, the Buckeyes almost matched their season total for goals. OSU (5-3) beat Kent State (4-6) on Wednesday, 8-2, at Buckeye Varsity Field. After back-to-back road wins at Ohio University and Bucknell, OSU returned home and extended its win streak to three games. Senior forward Danica Deckard helped lead OSU to the win, tallying a hat trick and an assist. Deckard now has eight of the team’s 17 goals this season. By game’s end, six different OSU players had scored and four had posted an assist. OSU coach Anne Wilkinson said her team now has the look of a “hungry” squad. “I like the way we are playing together, our timing is a lot better,” Wilkinson said. “We’re distributing the ball and off second effort we are able to finish our opportunities.” Deckard agreed. “We were just really connecting passes and making stuff happen. So, it was really good to get a game like this where we made each other look good,” Deckard said. Kent State struck first 10 minutes into the game and held onto the lead until the 23rd minute when Deckard scored two unassisted goals in less than three minutes to give the Buckeyes their first lead. OSU wouldn’t look back. A goal from senior forward Berta Queralt, assisted by junior back Nora Murer, brought the score to 3-1 with five minutes left in the first half. OSU struck first in the second half with the first career goal from sophomore midfielder Mona Frommhold and an assist from Deckard nine minutes in. The Golden Flashes countered with a goal of their own less than a minute later making the score 4-2. After giving up a second goal, junior goalkeeper Emma Voelker turned away three shots and OSU held Kent State scoreless in the last 25 minutes of the match. “Emma played great, Emma made some great touches on it,” Wilkinson said. “All the support players in that corner defense played really smart, really proud of them.” OSU continued to pull away from the Golden Flashes with consecutive goals from veteran players in the span of almost five minutes. First, it was junior midfielder Paula Pastor-Pitarque who won possession of the ball in front the net and put it past the goalie for her second goal of the season. Next, Deckard completed the hat trick with a goal off an assist from sophomore forward/midfielder Carly Mackessy. The Buckeyes kept the pedal to the metal despite their 6-2 lead and scored two more goals in the last five minutes of the game. OSU’s seventh tally came from freshman forward Peanut Johnson with an assist from fellow freshman forward/midfielder Annie VonderBrink. It was Johnson’s first career goal and VonderBrink’s first career point. “It was exciting because I’ve been working hard but it was a complete team effort,” Johnson said about her first goal. The scoring barrage ended with a second goal from Frommhold with 3:17 left in the game. The Buckeyes will continue their home stand and start Big Ten play Friday versus No. 10 Northwestern. “It’s going to be a great game, like every team in the Big Ten you can’t take any of them lightly,” Johnson said. “It’s going to be a really tough, we just have to fight for all 70 minutes.”
Shelby Lum / Photo editorRedshirt senior running back Jordan Hall pushes through the line with the ball in a game against Buffalo on Aug. 31. OSU won, 40-20Coming into Ohio State’s season opener against Buffalo, the question was, “Who was going to step up as running back?”After OSU’s 40-20 victory, though, the question is, “Who can stop Jordan Hall?”The redshirt senior running back was named the starter in the week leading up to his team’s season opener, but there were some doubts about his ability to perform as the main running back.Hall quelled any doubts that the fans had by halftime, tallying 126 yards and 2 touchdowns on the ground in the first half. He finished with 159 yards on the day, a career high.Both of his touchdowns came on big runs in the first half, one of which was a career-long at 49 yards. The other, a 37-yard sprint, came one play after Buffalo had cut the lead to 10 points and all but dashed any hope the Bulls had for a comeback.Junior quarterback Braxton Miller said that Hall’s second touchdown helped to keep the momentum in Ohio State’s favor as the game was starting to slip away from the Buckeyes.“It slipped a little bit. But Dontre (Wilson) came back with a nice kickoff return, we got up a little bit and then Jordan scored a nice little run,” said Miller.Hall credits his touchdown runs to the holes that were created for him by the offensive line.“I just was like wow, I don’t know if they messed up or the O-line just did what they do and I just (saw) it and I took it,” Hall said.It was a long journey back for Hall, who, despite being named a captain in 2012, missed 9 of 12 games because of two separate injuries.“It was tough, it wasn’t as tough because we won every game, so I feel like if we had lost a couple of games it would have been even tougher because I would have felt like I could’ve helped,” Hall said when asked about his time spent on the bench last season. “But we won every game so I was happy for my teammates.”During the offseason, it was believed that Hall would fill the H-back role in Meyer’s offense, but senior wide receiver Chris Fields started at the position Saturday, due to his ability to both run and catch the ball.Hall said he spent time preparing to be the H-back, but was also ready if he was needed as a traditional running back.“I was going to be the H and coach told me I had to learn both positions, so wherever they put me, I’m going to do what I have to do to help the team win,” Hall said.Hall finished the game with three catches for 14 yards to go along with his rushing total, but also caught a pass for a two-point conversion from senior quarterback Kenny Guiton.The two-point conversion was the second in a row for OSU, with Guiton being in on both conversions.“The first one we had a guy over to the right…basically Drew called it for me. He was like ‘You want me to block ‘em?’ and I said ‘Go ahead.’ I ran it in. And then the next one they had about four guys there, and I’m like they don’t have enough to hold Jordan and the offensive line. So I just threw it out,” Guiton said.Hall was glad to see the team come out to a fast start, taking a 23-0 lead after the first quarter, but felt that after that the team got complacent and slowed their pace.“Coach (offensive coordinator Tom Herman) Herman challenged us to come out fast, get things going, and I think we did that,” Hall said. “In the second half we slowed down a little bit, but we’ll be better next week.”Senior running back Carlos Hyde, the expected starter heading into the season, will return from suspension on Sept. 21 against Florida A&M. With Hall’s performance in the opener, it will be interesting to see what Meyer decides to do in the backfield.Hall isn’t worried about the return of Hyde, saying it’s about the team, not his individual stats.“We’re all brothers on the team, whatever we’ve got to do to get a win and do what our goal is this year, that’s our main focus,” Hall said.OSU next plays host to San Diego State at 3:30 p.m. on Sept. 7 at Ohio Stadium.