James DeGale and Audley Harrison have weighed in ahead of their respective title fights.The former Olympic gold medallists, both from Harlesden, are in action on Saturday night.DeGale defends his European super-middleweight crown against France’s Hadillah Mohoumadi, 32, at Glow, Bluewater.It will be the 26-year-old’s first bout since signing with promoter Mick Hennessy after a long-running dispute with Frank Warren.Harrison, meanwhile, faces the daunting task of taking on heavyweight prospect David Price in the unbeaten British and Commonwealth champion’s home city of Liverpool in a clash dubbed ‘The battle of the Olympians’.DeGale, who has fought only once this year, came in a pound under the 12-stone limit .“My training’s been spot-on and I feel in great shape going into the fight,” he told West London Sport.“It’s been a frustrating year but I’m back and am ready to make a fresh start, so it’s an exciting time. I can’t wait to get back in the ring.“He [Mohoumadi] looks strong and is as big as me. He’s clearly well prepared and coming to fight.”Harrison scaled 17st 7lbs at his weigh-in at Anfield while Price – a bronze medallist in the 2008 Olympics – was two pounds heaver.Much criticised since turning professional – particularly after meekly losing a one-sided world title clash with David Haye two years ago – Harrison knows a defeat at the Echo Arena would almost certainly end his boxing career.But the outspoken 40-year-old insists he has a realistic chance of upsetting the odds.“This is about my legacy. My journey. This is where I produce an Olympic performance and remind people of the Audley that won that gold medal,” he declared.“I respect David Price. I respect his achievements. But I’m coming here to lay it on the line and prove people wrong.”See also:Harrison to take on Price in LiverpoolHarrison tipped to produce ‘something special’ against PriceHarrison aiming to halt Price bandwagonUpbeat DeGale eyeing title showdownMohoumadi out to cause an upset in title clash with DeGaleJames DeGale and Hadillah Mohoumadi go head-to-headDeGale discusses Saturday’s fight and his spat with Eubank JnrHarrison promises ‘Olympic performance’ against PriceDeGale v Mohoumadi: Watch the pre-fight press conferenceFollow West London Sport on TwitterFind us on Facebook
ALAMEDA — It was getting toward the end of a nearly hour-long interview session at the NFL owners meeting in Arizona when Raiders coach Jon Gruden covered all the bases.“It depends when you’re on the clock and you’re sitting there at No. 4 and someone offers you to move back to whenever, what are they giving you?,” Gruden said. “We’re wide open to moving up. We are wide open to moving back. We are wide open to just sitting there and taking a guy who falls to us.”And the winner is . . . …
An article on Science Daily announced an invention that is “Better Than the Human Eye: Tiny Camera With Adjustable Zoom Could Aid Endoscopic Imaging, Robotics, Night Vision.” While true that human eyes do not have zoom lenses, how does the comparison hold up? The invention both imitates and surpasses human vision in some respects: “Researchers from Northwestern University and the University of Illinois at Urbana-Champaign are the first to develop a curvilinear camera, much like the human eye, with the significant feature of a zoom capability, unlike the human eye.” They even call it an “eyeball camera.” PhysOrg shows a picture of the device, which “has a 3.5x optical zoom, takes sharp images and is only the size of a nickel.” Previous research by this team, who had “drawn inspiration from animals,” had shown the optical benefits of curved photodetector arrays (08/07/2008). This time they have upped the ante by controlling the curvature with hydraulics. Both the simple lens and the photodetector array can have their curvature adjusted by water pressure, allowing for variable zoom. “We were inspired by the human eye, but we wanted to go beyond the human eye,” said Yonggang Huang at Northwestern. “Our goal was to develop something simple that can zoom and capture good images, and we’ve achieved that.” Does the original paper boast about this being an improvement over the eyeball? In PNAS,1 Jung et al began by saying, “Mammalian eyes provide the biological inspiration for hemispherical cameras, where Petzval-matched curvature in the photodetector array can dramatically simplify lens design without degrading the field of view, focal area, illumination uniformity, or image quality.” Camera makers have already gone beyond nature by inventing zoom lenses: “Interestingly, biology and evolution2 do not provide guides for achieving the sort of large-range, adjustable zoom capabilities that are widely available in man-made cameras.” The authors took note of two cases in biology where animals have a kind of binary zoom: (1) “in avian vision, where shallow pits in the retina lead to images with two fixed levels of zoom (50% high magnification in the center of the center of the field of view),” and (2) “imaging properties occur, but in an irreversible fashion, during metamorphosis in amphibian vision to accommodate transitions from aquatic to terrestrial environments.” (Recall a related capability in cormorant eyes, 05/24/2004). The “eyeball camera,” however, unlike animal eyes, would be capable of continuous zoom. The new invention is admittedly simple. Its resolution is only 16 x 16 pixels, compared to the human retina’s resolution of 126 megapixels (100 million rods 07/13/2001 and 6-7 million cones). So as interesting as their device is, there is a huge disparity between what they achieved and what we take for granted with human vision (by almost six orders of magnitude in resolution and probably a similar amount in light-gathering power). It is, however, an important proof of concept: “Although the fill factor and total pixel count in the reported designs are moderate, there is nothing fundamental about the process that prevents significant improvements,” they concluded. The concepts they have demonstrated in this prototype “might be useful to explore.”1. Jung et al, “Dynamically tunable hemispherical electronic eye camera system with adjustable zoom capability,” Proceedings of the National Academy of Sciences, published online before print January 18, 2011, doi: 10.1073/pnas.1015440108.2. This was the only mention of evolution in the paper.More power to this team and to all inventors inspired by biology. Even if they succeed in improving on the eye some day, they will have supported intelligent design through and through. Reverse engineering pays a compliment to the designer of what is being imitated. In spite of their passing reference to evolution, their work has absolutely nothing to do with Darwin – you know, the old storyteller who got cold shudders thinking of the design of the human eye – and that was without knowing about its ideal optics (05/09/2002), waveguides (05/07/2010), clean-up crews (08/28/2003), image processing (05/22/2003), and much, much more. “Biology and evolution do not provide guides,” they said. Of course not; evolution is unguided. It would be the blind leading the blind, so ditch the thought. Human ingenuity can and does exceed biology all the time. No animals explore space, or resolve distant quasars, or image the molecular motors in their own cells with X-ray diffraction. God gave humans the minds and hands to expand their biological capabilities. If scientists can invent eyeball-mimic cameras with zoom lenses, all for the good. If they can get them to take high-def 3-D video at 126 megapixel resolution, repair themselves, reproduce themselves and run on potatoes, then we might consider them starting to come a little closer to a few of the engineering specs of the One who made “the seeing eye” (Proverbs 20:12). Even such devices, though, would be useless without an even more complex brain to interpret them and to understand what it is they are seeing. Let’s not be numbered among those who, having eyes, do not see (Mark 8:18).(Visited 29 times, 1 visits today)FacebookTwitterPinterestSave分享0
Factoring in storageThe new Primary Energy Renewable (PER) factors utilized by the Classic, Plus, and Premium Passive House standards include a localized assessment of requirements for short- and long-term storage. These naturally differ by climate and are a function of renewable energy supply over on-site seasonal demand. As we can see from the graphs shown in Image #2 (below), short-term battery storage is only fully effective in the summer, when these batteries can be regularly recharged. However, the winter month of January shows long periods where these batteries are not replenished and supplemental grid power is required. These periods will require innovation in long-term renewable energy storage technologies in order for our grid to become truly fossil-fuel free.The race for renewable energy storage currently looks like a competition between two gasses: the conversion of renewable energy into either hydrogen or methane, both of which can be burned cleanly and (hopefully) safely at the power plant. Whichever gas wins, it’s clear that we will need to bend the arc of energy efficiency to drastically reduce peak winter demands in order to transition to an all renewable energy future. This is exactly what Passive House already does. This article was originally written for Passive House Buildings, the magazine of the North American Passive House industry, which is published by Low Carbon Productions. The skewed economics of net meteringIn the rush to accelerate and incentivize the installation of PV systems, well-meaning governments and utilities set up net metering1 or feed-in tariff pricing structures whereby building owners are paid for all the energy they supply to the grid (generally at the utility wholesale price and sometimes at full retail price) regardless of when the energy is generated and whether there is a demand for it. This worked well — until it didn’t. When excess summer generation started to wreak havoc on grid pricing structures, the flaw in net metering could no longer be ignored and utilities were still required to supply peak loads when renewable energy generation couldn’t match demand. Our All-Renewable Energy FutureAn Introduction to the Duck CurveBatteries for Off-Grid HomesReport from the Passive House Conference in MaineA Passivhaus Conference in GermanyRedefining PassivhausA Lesson From the Kranichstein Passive House The arc of efficiencyOne of the few building standard frameworks that has not fallen into this net metering trap is that developed by the Passive House Institute (PHI). When PHI overhauled their source energy targets in 2015 to include an equitable accounting for renewable energy, both short- and long-term battery storage were carefully considered. Efficiency measures were kept isolated from solar generation credits, while the need for electrical storage was factored into, planned for and optimized for the future scenario of an all renewable energy. As a confirmation of this methodology, a 2016 study conducted by Delia D’Agostino of the Joint Research Center, European Commission and Danny Parker of the Florida Solar Energy Center modeled a baseline building in various climates across Europe to find the most cost-effective options for reaching the European Union’s nearly Zero Energy Building (nZEB) targets. Both U.S. and European researchers confirmed “that it is possible to reach a very low energy design in new buildings with source energy savings approximately between 90% and 100% or beyond.”5 Their study affirmed the need to include costs for short-term electrical storage as part of a more accurate economic assessment.We now know that commercial-scale battery storage combined with solar — a combination that helped address peak loads in Kauai6 —can easily “confit” the duck curve of our daily peak loads. Further innovations in short-term battery storage will quickly (and likely economically) solve our daily peak challenge. However, in order to fully wean ourselves off fossil fuels, we will need to shift our building frameworks to mirror those of Passive House standards, which focus specifically on reducing peak demands in order to shave peak seasonal loads. To do so, the cost of storage must be included in all optimization calculations in order to economically transition to an all-renewable-energy future. Almost everyone has a story about receiving an awesome gift, only to find they couldn’t use it until hours later because the box lacked one essential item — the battery. Remember the frustration, and how easily that manufacturer could have made you happy if they weren’t so cheap?You may be equally annoyed to learn that well-intentioned codes and green building certifications, with the exception of Passive House, have been doing exactly the same as these manufacturers — omitting an essential operational item from their packaging and short-changing building owners, many of whom intended to be significant contributors to addressing climate change.How is this possible? RELATED ARTICLES Utilities2 started to push back against these newly empowered (pun intended) home energy generators, who now had access to their own means of production (but not distribution.) These new grid contributors failed to recognize that their energy was not being saved for use at a more convenient time — the grid is not a storage system and is not set up to provide banking services. Yet they still felt entitled to be paid, regardless of whether their energy was being used or not.This issue of electricity demands that are misaligned with solar contributions hit the early adopter regions of Germany first, followed by the states of Hawaii and California, where it has set off the biggest duck-related crisis since California’s 2004 attempt to ban foie gras3. Many a power-point pundit prematurely clanged the death-knell of the utility business model, as they simultaneously scratched their collective heads on how to flatten the “duck curve”4 — the name given to the graph illustrating the exacerbated ramp-up of daily peak demand caused by the incongruous timing of increased solar generation. Clearly, renewables alone were not going to meet our daily energy demand cycles or relieve utilities of the burden of meeting peak loads — which still commonly must be met using fossil fuel sources. Which peaks matter?To make matters worse, well-intentioned policymakers, code developers, and building certification entities may have inadvertently exacerbated this misalignment by pushing building programs optimized by net-metering economics, which rest on the flawed assumption that the grid functions as a bank. This assumption increases the difficulty of meeting winter peak loads.We must first acknowledge that there are actually two peaks in building energy use: daily and seasonal. The duck curve reflects the daily peak cycle, but the more challenging peak happens as we move from cooling to heating loads. Because net-metering economics distribute PV generation over the year, rather than seasonally, this seasonal peak is discounted, as are the benefits of increased efficiency measures. Efficiency improvements become disproportionally skewed by the decreasing costs of generation and are made to look less cost-effective. Insulation levels become determined by annual average building performance, rather than by seasonal requirements. (This is the equivalent of advising someone to wear the same outfit all year round, instead of dressing according to the season.) Building programs — including many aiming at net zero — may have missed the opportunity to optimize performance for worst-case, seasonal loads, which in turn makes a transition to all renewable energy generation that much more difficult. Footnotes1. Net metering (or net energy metering, NEM) allows consumers who generate some or all of their own electricity to use that electricity anytime, instead of when it is generated.2. Nevada Utility Continues Rooftop Solar War, Opposes Net Metering – EcoWatch.3. The California foie gras law, California S.B. 1520, is a California State statute that prohibits the “force feed[ing of] a bird for the purpose of enlarging the bird’s liver beyond normal size” (California Health and Safety Code § 25981) as well as the sale of products that are a result of this process (§ 25982).4. In commercial-scale electricity generation, the duck curve is a graph of power production over the course of a day that shows the timing imbalance between peak demand and renewable energy production.5. Comprehensive Modeling of Optimal Paths to Reach Nearly Zero Energy Buildings (nZEBs) for New Constructions in Europe by Delia D’Agostino and Danny Parker.6. “Hawaii co-op signs deal for solar+storage project at 11¢/kWh.” Passive + Renewables is the focus of the upcoming 2017 North American Passive House Network Conference & Expo, being hosted in Oakland from October 4th to 8th, 2017. The Primary Energy Renewables framework will be more deeply explored at this event in workshops and presentations during the core conference program. Bronwyn Barry is an architect and the president of the North American Passive House Network (NAPHN.)
Regardless of all these Celtics-Cavaliers fireworks, it’s still Golden State’s world and probably will be for a long time. This deal didn’t change that.The Warriors will still be the favorites to win the last game of next season.The first game of next season, as luck would have it, just happens to be Boston at Cleveland.And just like that, the NBA has drama again.Sports Related Videospowered by AdSparcRead Next Lacson: SEA Games fund put in foundation like ‘Napoles case’ All good things, all edge to Cleveland.Give the Celtics credit for being bold. Danny Ainge knew winning the Eastern Conference’s regular-season crown last season was meaningless, so he completely blew up a team that was a No. 1 seed and got hammered by the Cavaliers in the East finals. Sure, the Celtics played most of that series without Thomas, but that wasn’t going to matter. The Cavs weren’t losing that series.So Ainge goes out and gets an All-Star point guard in Irving, after he hauls in Gordon Hayward during free agency and adds probable rookie of the year front-runner Jayson Tatum to the mix in the draft — plus gets another draft pick in either 2018 or 2019 for his trouble.It’s not a bad deal for the Celtics. They get Irving. It’s his team. A storied franchise is in his hands and he will savor that.It’s just a better deal for Cleveland, at least right now.ADVERTISEMENT Hotel says PH coach apologized for ‘kikiam for breakfast’ claim There are many ways to claim victory in the deal made Tuesday night. Kyrie Irving wanted his own team and got it, so he wins. Isaiah Thomas gets to play with LeBron James, so he wins. The Cavaliers got rid of a supposedly disgruntled star, so they won. The Celtics now won’t have to decide if Thomas is worth something like a $180 million deal next summer, so they won. It’s all semantics.But look past all that.FEATURED STORIESSPORTSSEA Games: Biñan football stadium stands out in preparedness, completionSPORTSPrivate companies step in to help SEA Games hostingSPORTSBoxers Pacquiao, Petecio torchbearers for SEA Games openingIn the end, Cleveland won. James won, too.Here’s a few reasons why James will be celebrating this deal: He’ll still have a high-octane point guard; he’s getting an absurdly good defender in Jae Crowder (he could have helped the Cavs’ cause against Golden State in The Finals); he won’t be going into the season dealing with drama about Irving’s Cleveland future; this trade might even reap the Cavaliers the No. 1 pick in next year’s draft. NATO’s aging eye in the sky to get a last overhaul FILE – In this June 7, 2017, file photo, Cleveland Cavaliers guard Kyrie Irving (2) is guarded by Golden State Warriors guard Stephen Curry (30) during the first half of Game 3 of basketball’s NBA Finals in Cleveland. Irving gets his new address and Isaiah Thomas gets to play with LeBron. They both can say they won in this Celtics-Cavs blockbuster deal. But the sum of the parts says Cleveland got the better of Boston in this swap of All-Star point guards. (AP Photo/Ron Schwane, File)MIAMI— It’s not the principals that will define the blockbuster trade between Cleveland and Boston. Great point guard leaves one city for another. That seems fair.All the other parts, they will tell the story.ADVERTISEMENT MOST READ Robredo should’ve resigned as drug czar after lack of trust issue – Panelo Robredo: True leaders perform well despite having ‘uninspiring’ boss PLAY LIST 02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games Trump signs bills in support of Hong Kong protesters Pagasa: Storm intensifies as it nears PAR Ethel Booba on hotel’s clarification that ‘kikiam’ is ‘chicken sausage’: ‘Kung di pa pansinin, baka isipin nila ok lang’ LATEST STORIES Minnesota never offered Andrew Wiggins. Miami never offered half its roster. Portland wasn’t giving up Damian Lillard. In the end the Cavs still got a star for a star, and since Thomas is only making about $6.3 million next season they got plenty of bonus parts as well to make the trade work.It also solved one big Cleveland problem.James’ only motivation is rings, and this move gives him just that.He will be looking to go to the Finals for the eighth consecutive year. Only three teams in NBA history have been to four straight finals — the Lakers, the Celtics, and the Miami Heat when James was with them. Golden State will be heavy favorites to join that club next June. The Cavaliers won’t surprise many if they join them.James will show up at camp in a couple of months and begin plotting ways to get his team back to the Finals. Had Irving still been there, James surely would have been wondering if they could make it work again. With Thomas, there won’t be a question. James and Thomas already have great respect for one another, and Thomas runs on the same prove-people-wrong gasoline that James uses.Cleveland has been through the free-agency-is-looming dance with James before, of course. If the Cavs want to keep him next summer, they simply have to go all-in to make him as happy as possible. This trade probably wasn’t a bad start on that front.In Boston, the Celtics will look very different this season.Irving and Hayward are in; Thomas, Crowder, Avery Bradley, Kelly Olynyk and Amir Johnson are out — meaning five of Boston’s seven top scorers from a No. 1 seed now play elsewhere.The Cavs weren’t overhauled; Irving is gone, Thomas, Derrick Rose and Jeff Green arrived.From a continuity standpoint, obvious edge to Cleveland as well. Celebrity chef Gary Rhodes dies at 59 with wife by his side View comments LeBron James heads to Manila again on September 2 Don’t miss out on the latest news and information.
LATEST STORIES Urgent reply from Philippine football chief Private companies step in to help SEA Games hosting Oil plant explodes in Pampanga town Manchester United defeats Chelsea, advances to FA Cup quarterfinals ‘We are too hospitable,’ says Sotto amid SEA Games woes SEA Games hosting troubles anger Duterte “Basketball fans around the world can interact in real-time and share in their passion for the game.”The online community debate around NBA contests is an offering that excites Devi Mahadevia, Facebook North America Sports Programming Lead.“The NBA boasts one of the most vibrant sports communities on our platform,” Mahadevia said. “By delivering these game recaps and hosting a weekly Watch Party, the league will be able to engage with fans around the world in new and exciting ADVERTISEMENT PH underwater hockey team aims to make waves in SEA Games PLAY LIST 02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games02:11Trump awards medals to Jon Voight, Alison Krauss Grace Poe files bill to protect govt teachers from malicious accusations Sports Related Videospowered by AdSparcRead Next US judge bars Trump’s health insurance rule for immigrants Don’t miss out on the latest news and information. MOST READ View comments PDEA chief backs Robredo in revealing ‘discoveries’ on drug war In addition to NBA video recaps, Facebook Watch will feature game recaps for all Women’s NBA, developmental G League and NBA 2K League contests, including the NBA Summer League plus pre-season and playoff matchups.The NBA also will host a weekly Watch Party on Facebook, allowing fans worldwide to watch and interact with game recaps and videos in real-time.FEATURED STORIESSPORTSPrivate companies step in to help SEA Games hostingSPORTSUrgent reply from Philippine football chiefSPORTSPalace wants Cayetano’s PHISGOC Foundation probed over corruption chargesWNBA, G League and NBA 2K League Watch Parties will be held monthly.“We are excited to provide our millions of followers on Facebook with recaps to every game,” said Sam Farber, NBA Vice President, Digital Media. Team Giannis’ Giannis Antetokounmpo, of the Milwaukee Bucks dunks the ball against Team LeBron during the second half of an NBA All-Star basketball game, Sunday, Feb. 17, 2019, in Charlotte, N.C. The Team LeBron won 178-164. (AP Photo/Streeter Lecka, Pool)The NBA, with one of the world’s largest Facebook communities, will make video recaps of every league game available on Facebook Watch, according to NBA Digital.The league, which resumes regular-season play Thursday following a break for Sunday’s NBA All-Star Game, has 400 million followers across all league, team and player Facebook accounts.ADVERTISEMENT
Inbound Marketing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack 5. 75% of U.S. Adults Unwilling to Pay For Online News- About three-quarters of respondents to the survey of 2,251 U.S. adults said they wouldn’t be willing to pay anything for online news if their newspapers failed to survive. ( This data comes from a recent Pew Internet Study available here.) 2. Adults Don’t Pay for News On Tablets and Mobile Devices How people consume news and information is fundamentally changing. In a week that saw Twitter celebrate its fifth birthday and LinkedIn welcome its 100 millionth member, we take a look at the shifting information landscape and its implications for marketers. Photo Credit: 3. 47% of American Adults Get Local News On a Mobile Device- Nearly half of all American adults (47%) report that they get at least some local news and information on their cellphone or tablet computer. ( This data comes from a recent Pew Internet Study available here.) Topics: 6. 65% of Mobile Connected American Adults Feel It Is Easier to Keep Up With News- 65% feel that today it is easier to keep up with information about their community than it was five years ago (vs. 47% of nonmobile connectors) ( This data comes from a recent Pew Internet Study available here.) moriza This newest data continues to illustrate not only the rise of online media consumption, but also highlights its ubiquity thanks to mobile devices like smart phones and tablet computers. However, in a time when information is becoming an omnipresent commodity, something becomes scarce. In today’s online information age, attention is the new scarce resource. With news always around us, it is easy for people to experience an information overload. This scarce resource introduces new challenges and problems for marketers. – The graphic below illustrates the disconnect between adults that are currently paying for news and the growth of news consumption on mobile devices. This data shows that payment for news and information isn’t keeping pace with consumption. ( floor has dropped out 7. 47% of American Adults Use Their Cellphones and Tablet Computers to Get Local News and Information- ( This data comes from a recent Pew Internet Study available here.) Marketing Takeaway Information consumption habits are clearly shifting. How is of the classified advertising market. See chart below: Original full size chart here Originally published Mar 25, 2011 11:00:00 AM, updated July 11 2013 To face these challenges, marketers should continue to adopt inbound marketing tactics like search engine optimization, social media marketing and blogging. Businesses need to become content creators in ways that demonstrate their industry expertise. By producing relevant content, companies create more opportunities to get found by potential customers through social media and search engines. Getting found in relevant ways enables businesses to capture the very limited attention of their prospects and convert some of them into leads. business adjusting its marketing to meet the new expectations of today’s information consumers? With major innovation come marketing changes, and the Internet is no different. During periods of innovation some things become commodities and others become scarce resources. Understanding the commoditization of information in this new age of publishing is critical for marketers. your It is easy to notice that information consumption habits are changing. But how can we confirm this and, more importantly, how fast are they changing? Here are seven statistics that will shed some light on the future of information consumption. 4. Americans Say They’d Feel Little or No Impact If Newspapers Closed- 39% of people surveyed said they would feel no impact if their local newspapers shut down. 30% said it would have a minor impact, but only 28% said the impact would be major. ( This data comes from a recent Pew Internet Study available here.) ) 7 Signs of Changing Information Consumption Habits Classified advertising was long a major money maker for the newspaper industry. But since 2000, the 1. In 10 Years Newspaper Classified Revenue Has Fallen 92% –
This is a guest post written by Ross Kramer, co-founder and CEO of Lititz, PA-based email marketing firm, Listrak.After working in the industry for more than 15 years, you learn countless tips and tricks to boost customer engagement and company revenue. But there’s one key lesson that all inbound marketers need to learn – how to multiply their email list. I know what you’re thinking. Could we get any more low level? But successful email list development and strategy can make the difference between campaign successes or failures.Even seasoned email marketers who follow best practices for email list development, relevancy, and deliverability still lose about one-third of their subscribers annually due to bounces, unsubscribes, and spam complaints, according to the Email Experience Council. And the attrition rates are even higher for less vigilant marketers.Luckily, there are strategies proven to quickly acquire qualified subscribers and keep them longer. Among these include sweepstakes, contests, or other viral campaigns. But before you decide to run a sweepstakes strategy of your own, consider these 7 tips to make sure you know how to run a successful one that will help you grow your email list with qualified subscribers.1. Keep it SimpleWhile it might be tempting to create a contest that runs for several weeks, sweepstakes that are strategic, targeted, and time-sensitive give the appearance of exclusivity and prompt people to respond quickly. In order to maximize list development during a short time period, you must have a plan in place prior to launch that includes automated emails, banner ads, social and mobile announcements, etc.2. Make it PersonalA cash prize may entice more entrants to your sweepstakes, but by awarding your own merchandise instead, you will get a more qualified group that is clearly interested in your company’s brand and what it has to offer.3. Encourage Social SharingEmail and social media can really complement each other. Offer your members some incentive such as a second entry or a free gift if they invite friends and other connections in their social networks to participate. This tactic will greatly expand the reach of your campaign. However, be sure to maintain control of the contest. Provide a form to capture the additional email addresses and immediately send those subscribers a message with the details of the contest and an easy way to enter.4. Promote in the Right ChannelsWhile email is the most effective communication channel to promote the sweepstakes to your subscribers and members, it shouldn’t be your only channel. Announce your contest on your blog and in your social media and mobile networks, and include banner ads on your website and other relevant sites.5. Send Entry ConfirmationsOne of the most important steps in this whole process is sending email confirmations to all entrants. The last thing you want to do is add invalid email addresses to your list because the increase in bounces will negatively affect your deliverability. An automated confirmation email will safeguard your reputation and ensure that only legitimate email addresses are added to your list and only real people are entered into your sweepstakes. Also, if you’re worried about bots inundating your sweepstakes with junk email addresses, a simple CAPTCHA on the registration form will prevent that.6. Welcome Your New SubscribersSubscribers are most engaged within the first few weeks of opting in, so you should use this time to start building the relationship right away. An email welcome series designed to engage and interact with subscribers should be part of your usual email development process, but it is especially important when running a sweepstakes. A welcome email will help you weed out the entrants who were only interested in the contest since it gives uninterested subscribers an opportunity to opt-out and provides valuable open and click-through data so you can measure engagement. That way, you’ll be able to focus your attention on the subscribers who are most likely to purchase from you.7. Monitor New SubscribersWe’ve seen a well planned sweepstakes grow lists by 30% or more in a matter of days. That said, even if you follow best practices for attracting the appropriate entrants for your brand, you’ll still get a number of invalid email addresses and people who are only interested in the prize. In order to protect your reputation, closely monitor the results of your confirmation email and welcome series (not only open and click-through rates, but also bounces, complaints, and unsubscribes), and watch the inactivity levels for the new subscribers. If they don’t show interest in your messages, try a re-engagement campaign or remove them from your list.Have you found success through sweepstakes? How many qualified email addresses did you gain?Photo Credit: Ian Lamont Originally published Aug 25, 2011 3:02:00 PM, updated October 20 2016 Email Lists and Segmentation Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
(Click on the visual for a full-sized version.) Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Jul 26, 2012 12:30:00 PM, updated March 21 2013 Inbound Marketing Topics: Marketing has come a long way. It used to be that we marketers had to rely on interruptive, outbound media like TV advertisements, billboards, cold calling, direct mail, and spammy email blasts to deliver our marketing messages.But the times … they’ve been a-changin’. With the evolution of the internet and other technologies to help consumers block out marketing messages that annoy and interrupt, those outbound strategies have lost their effectiveness. So today, savvy marketers rely on permissive, inbound techniques like remarkable content, search engine optimization, social media, and targeted email marketing to attract, nurture, and covert qualified prospects into customers. The result — and upside — of all this rapid change? Marketing that people actually love.And to illustrate exactly what we mean, we’ve whipped up this new visual. Check it out! Are you creating marketing that people love? Now’s as good a time as any to get started!
Google+ is chock full of hidden gems. The problem is, most marketers regard Google+ as a social platform that isn’t delivering significant social media marketing results. Unfortunately, this perception usually inhibits their ability to see all the cool things Google+ has to offer: the little features, functionalities, and tools it provides to improve the way your business functions. Boy, are you in for a treat!So let’s stop viewing Google+ as just another social network and instead put it to good use as a business tool, particularly through the use of Google+ Hangouts. Hangouts is one of the most versatile Google+ tools available to you, especially when you find it difficult to assemble your entire team for in-person meetings. With Google+, you can give internal communication a boost and increase efficiency … all for free!Google+ Hangouts … With Extras!If you’re not in the know, Google+ Hangouts is a live group video chat feature that enables you to video chat with up to nine other people. But that’s not all! Google+ Hangouts are also available “with extras” — extra features that you can use within your Google+ Hangout sessions. By hosting a virtual meeting through Hangouts with Extras, you can get so much more out of your Hangout sessions. Here are three ways you can use Google+ Hangouts, including the key “extra” features that amplify their impact.Host Virtual MeetingsScreenshareWell-run marketing meetings include a presentation or slide deck of some sort with key metrics, goals, and progress toward those goals to share with the team. But for those members joining in remotely, your marketing manager running the meeting and projecting slides can open up a Google+ Hangout with the remote attendees and do a simple screenshare. This way, everyone in the meeting can easily pay attention while also keeping those teammates who are off-site well informed. Or, if your CEO or colleague is on a business trip, you can still have one-on-one meetings to show them presentations or other projects you’re working on by starting a Hangout and sharing your screen!Google DocsAs we mentioned in our recent post, “How to Run Marketing Team Meetings That Don’t Suck,” an effective marketing meeting needs an agenda. But you know the one flaw about those perfected agendas? People forget about them. Once you’re even 5 or 10 minutes into a meeting, everyone forgets there was a certain schedule to stick to. That’s why the Hangouts sync with Google Docs is so valuable. Google+ Hangouts are automatically connected to your Google Docs, allowing you to open documents, spreadsheets, presentations, etc., and showcase them on the screen as you video chat. Having the agenda in sight reminds members that there is a certain schedule of topics to adhere to and review, keeping them on their toes. Users can also see the meeting notes as they are typed, and can also contribute to them if necessary.In addition to making your team more aware of your meeting’s agenda, Hangouts can help you present certain analytics you continuously track using a spreadsheet (such as your finances or month-to-date progress toward your leads goal), and enable you to review those numbers together. Or, if you’re simply working with someone else on a presentation for an upcoming meeting or event, you can build it collaboratively via Google Presentations and then transfer the documents to your preferred presentation software such as PowerPoint or Keynote later. That way, if either of you has an idea to add to or alter the presentation, you can make the change or add a note right then and there rather than taking the risk of forgetting about it later. This eliminates time-wasting back-and-forth and lets group members work together efficiently!Improve CommunicationGroup ChatDon’t you hate when you’re in a meeting, someone needs to leave, so she interrupts the speaker to excuse herself? Me too. Instead, keep your meeting’s Google+ Hangout open whether the meeting is virtual or in-person. That way, attendees can easily excuse themselves by leaving a note in the chat pane, and exiting without interruption. This tool can also come in handy if you want to direct meeting attendees to a specific link, or if the meeting you need them to send you any piece of information, such as a phone number or address.If you’re team is hosting a guest or speaker, either at an event or in-person, you can also use Google+ Hangouts so people not attending in person hear and see what’s going on, and communicate via chat.YouTubeWatching videos of cats running into walls is funny — but it’s even funnier when you do it with others! But on a more serious note, video marketing is still alive and well. If someone on your team has been working on your next case study, product video, or music video, but has the video unlisted to the public for the purpose of continued editing, he/she can share progress with other members of your team by easily connecting to YouTube. (Of course, if the video hasn’t reached this stage, you could always use screenshare to show what you have saved on your computer).Another benefit of the YouTube sync in Google+ Hangouts is, when you’re browsing YouTube, you sometimes stumble upon a video that either inspires you or illustrates a message in a compelling way. Instead of trying to describe this to your colleague later or trying to convince your videographer how awesome it was, you can use the Hangout button under “share” right from within YouTube to easily watch the video with another person virtually.Have FunGoogle EffectsSometimes a meeting can be enhanced by just a bit of FUN! At HubSpot, our marketeering team (marketing + engineering) has members who sit in all different parts of the office, work on different schedules, and some who even work off-site — in other countries! Thus, they host their daily team update using Google+ Hangouts and have a whole lot of fun with the seasonal effects. Sometimes mustaches make an appearance, and sometimes they sport reindeer antlers and noses! While these silly effects hardly serve any “business” value, who doesn’t benefit from a little fun at work now and again? While chatting using these effects, why not take screenshots and share them on your social media platforms? It shows off your brand’s personality, and hey — nothing bad can come from showcasing how happy your company’s employees are. Video Marketing Additional AppsThe “Extras” we mentioned above aren’t the only apps you can add to your Google+ Hangouts. There is also a doodle screen (for design brainstorms?), a SlideShare app (for showing final projects?), and many others. Google+ gives you quite a few options, so be sure to customize your Hangouts for your company’s optimal use.Are you using Google+ Hangouts for your business? If so, how? Image Credit: Womenofhr Originally published Aug 13, 2012 12:30:00 PM, updated October 20 2016 Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack