A Donegal county councillor has called on embattled fellow councillor John O’Donnell to resign.The Standards in Public Office today found that the Kilmacrennan contravened ethics legislation after he appeared on an RTE Investigates programme.The programme was fronted by a fake reporter who pretended to be working for an energy company seeking political lobbying for a windfarm to be placed in Donegal. Now Cllr Micheal Mac Giolla Easbuig says the finding by SIPO means that Cllr O’Donnell must go.He said “The report from Standards in Public Office today finding that John O’Donnell contravened Ethics legislation by seeking to be paid by an undercover reporter confirms what the public knew all along.“Also it vindicates the position I took at the time calling on O’Donnell to resign.“I wonder how those Cllrs who blocked us at the time from removing him from positions of influence will stand over their vote now? “I call again on Cllr. O’Donnell to do the decent thing and resign immediately.”Councillor calls on embattled John O’Donnell to resign was last modified: March 26th, 2019 by Staff WriterShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window)
OAKLAND – The Warriors wrapped up practice Tuesday afternoon.Here are the biggest takeaways from the session.Draymond Green (sore left knee) will not play in Wednesday’s preseason game against the Lakers in Las Vegas.While Green has returned to practice this week, Warriors coach Steve Kerr is taking a conservative approach with the three-time all-star’s return. “We’re going to be cautious,” Warriors coach Steve Kerr said. “He’s still improving but we feel more comfortable giving …
Skin color provides a “handy tool for teaching evolution,” says a anthropologist at Penn State. PhysOrg reported that professor Nina Jablonski believes “The mechanism of evolution can be completely understood from skin color.” She proposes using the easily-observed trait in humans to teach evolution to students. “People are really socially aware of skin color, intensely self-conscious about it,” she told the American Association for the Advancement of Science. “The nice thing about skin color is that we can teach the principles of evolution using an example on our own bodies and relieve a lot of social stress about personal skin color at the same time.” PhysOrg did not elaborate on how evolutionary theory would relieve stress about skin color.It is typical of Darwinists to try to prove their theory with simple examples of horizontal variation that are not controversial, then extrapolate the examples to say brains evolved from a primordial soup. Perhaps professor Jablonski should take note of the fact that young-earth creationist Ken Ham uses Scripture and science to explain the human races (actually, just variations on the single human race) from a Biblical viewpoint (see AiG), and also shows the disastrous history of racial politics in of Darwinian thought (AiG).(Visited 7 times, 1 visits today)FacebookTwitterPinterestSave分享0
Getting around Joburg on a minibus taxi can be daunting for newbies. But once you know your short right from your after robot, and your Diepsloot from your Orange Farm, it’s the fastest, most popular and often the cheapest way to get where you want to go. Minibus taxis are by far the most popular – and are often the cheapest – form of public transport in South Africa, used mainly by the urban and rural poor. (Image: Arrive Alive) • Sanlam Cape Town Marathon goes silver • South Africa’s tourism improves • Rugby’s full story: the Springbok Experience Rugby Museum • The artist at work: Mbongeni Buthelezi makes beauty out of waste • World falls in love with South African baby elephant Ray MaotaMinibus taxis are by far the most popular – and are often the cheapest – form of public transport in South Africa, used mainly by the urban and rural poor.In Johannesburg, using a taxi can be bewildering, and even frightening, if you are not from the city of gold. Here’s a quick guide to ease your way.To board a taxi in the city of Johannesburg, you must first get to the appropriate taxi rank. Here, hundreds of minibus taxis converge to ferry commuters to their various destinations in and out of Gauteng province, and even across the border to neighbouring countries.The Johannesburg CBD has four major taxi ranks: Noord Street Taxi Rank, Bree Street Taxi Rank, Wanderers Taxi Rank and Faraday Taxi Rank. At any of the four, you can get a taxi to anywhere in Gauteng, while some also cater for taxis beyond the province.Noord Street is by far the largest and busiest rank in the middle of the city. As you approach the rank, especially during peak hours, you are swarmed by hordes of hurrying commuters. You are also confronted by hawkers peddling a variety of goods, ranging from foodstuff to clothing and anything else in-between.The taxi ranks are the easiest part of your journey to navigate as there is signage and you stand in queues to board a taxi to your destination. It’s when you are not at a taxi rank that you have to be fluent in taxi sign language – there are no written signs; it’s all done by a complicated series of hand signals. And South African minibus taxis stop wherever they are needed along whatever road they are driving. They do not have designated stops; you simply have to flag one down – using the correct hand signal, of course.A language like no otherEvery day thousands of hands stretch out along commuter routes across Gauteng speaking a silent language of taxi hand signals. According to artist Susan Woolf, taxi hand signs are a shared language, learned by imitation and word of mouth.Woolf is a recognised expert in Gauteng taxi hand signs, or what is really the Gauteng dialect of what has been called South Africa’s 12th official language. She spent many years of research and artistic production focusing on the signals, documenting and deciphering them. Along the way, she has created a lexicon for blind people to comfortably use this mode of transport.“They are basic gestures tied to narrative threads that swirl through community life connecting today with history and folklore,” says Woolf.They are complex, she adds. They often have an indexical aspect in that they “point to” the place to which they refer and often use the gestural shape of a pointing finger, or a finger or hand in motion towards the place indicated. But some of the signs have iconic features of resemblance, such as the shape of the orange for T Junction, Orange Farm or KwaThema, all places in Gauteng; others have symbolic arbitrary, purely conventional qualities.Signs and destinationsAccording to Woolf, a taxi hand sign may refer to a place that has retained its indigenous name but it may just as easily refer to an event associated with it, or a physical attribute of the place, or even a shopping mall that is the main feature of a place.There are two basic signs that commuters in Johannesburg. One is the index figure pointing up, which means town; the other is the index figure pointing down, meaning local. This takes you anywhere within the suburb you are in.The KwaThema taxi hand sign is performed showing two flat hands, palms together, resting on the left side of the person’s face.The taxi hand sign to Kliptown is one hand waving left to right in front of their faces and the other hand waves up and down, to ask the taxi to slow down.The sign to Orange Farm is directly descriptive of its name. With a forward pointing hand, all four fingers and the thumb are bent upwards as if to hold an orange.The taxi sign to Diepsloot is acted out with one hand in a sequence of hand postures, dipping downwards and then upwards in a forward movement several times.If you want to get to Fourways, in Johannesburg, just hold up your hand with four fingers exposed and your thumb tucked in.Taxi lingoBut it’s not only the hand signals that are important. There are also phrases you’ll need to understand, such as “short right”, “short left”, “after robot” and “dankie”.They might sound confusing but they are literal meanings of where the passenger wants to alight.Short right means you want to get off at the next street to the right and vice-versa with short left.After robot means you want to get off after the next traffic light the taxi goes through.Here, or dankie, which actually means “thank you” in Afrikaans, has been the subject of many squabbles between driver and passenger. Many taxi drivers feel it’s too ambiguous. They prefer a passenger to be specific, for example “after robot”.
Share Facebook Twitter Google + LinkedIn Pinterest The Ohio Soybean Association (OSA) is once again partnering with Ohio Ag Equipment to offer new OSA members the chance to win 50 hours on an MT600 Series Challenger tractor. Kevin Kruger of Allen County won the contest in 2014 and received 50 hours with a Challenger tractor.What do you have to do to win? Sign up at www.soyohio.org/membership as a first time member by December 10th, 2015.“The work that the Ohio Soybean Association does on behalf of Ohio soybean farmers is not possible without our members,” said Adam Graham, OSA president and Logan County soybean farmer. “It is vital that soybean farmers’ interests are represented at both the state and national level to promote effective policies. We ask that you help us continue that work by joining our organization as a new member and ensure your voice is heard.”In addition to OSA’s partnership with Ohio Ag Equipment for new members, OSA offers a variety of membership incentives. These incentives include the Seed Incentive Program, biodiesel rebates, discounts at participating companies and subscriptions to Ohio agriculture publications. All OSA members also become members of the American Soybean Association automatically and receive those additional benefits.“We are excited to extend our partnership with the Ohio Soybean Association for another year of membership promotion,” said Mike Mampieri, Sales Manager for Ohio Ag Equipment. “We are confident in OSA’s dedication to Ohio soybean farmers just as we are confident the Challenger tractor’s productivity and reliability will allow these farmers to focus on yield improvements and not equipment headaches.”To learn more about OSA membership and to sign up, visit www.soyohio.org/membership today.
Why IoT Apps are Eating Device Interfaces Ray Parker is an entrepreneur and internet marketer with over 9 years of experience in Search Engine Optimization, Creative Writing and Digital Marketing. Tags:#Internet of Things#iot in event industry#iot solutions#Trending Ray Parker Internet of Things Makes it Easier to Steal You… Small Business Cybersecurity Threats and How to… Related Posts Event planning and management have gone far beyond what it was in the past. From manual registration to collaboration with the attendees, everything has changed with the emergence of technology. From mobile event apps to Virtual and augmented reality, event planners are finding unique ways to engage attendees as much as they could.With the rise of technology in the event industry, Internet of Things has become the buzzword as well. If you are not aware of what Internet of Things is all about, let us have a brief overview.What is the Internet of Things?Internet of Things is defined as the network of Internet-connected objects, able to collect and exchange data using embedded sensors.Connected things include everything from refrigerators to coffee makers and wearable devices to cell phones.The recent hype in IoT has been quite surprising and an estimated projection suggests that there will be as many as 50 billion connected devices by 2020.The opportunities offered by IoT in any industry will also play a vital role in revolutionizing event industry. From attendees tracking to check-in and cashless payments, event industry will see a major shift in driving attendees and engaging them.Why is the Internet of Things Helpful in Event Management?The event industry is dependent on data more than any other industry. From attendees to caterers and venues to speakers, everything needs a valid data and it is only possible through the Internet of Things.The data helps event managers and planners to make informed decisions. The data extracted can be helpful in automating attendee management, intelligent lighting, keeping your guests safe and comfortable, and automatic notification based on iBeacon technology.How Event Planners and Managers Can Benefit from IoT?The event industry can benefit from the opportunities offered by IoT. How event planners and managers can benefit from IoT, let us have a look.Access to InformationEvents are successful only if attendee experience is unique and drive engagement. For instance, NFC device like iBeacon can connect with attendees in order to access schedule seamlessly, check in to the event and offer precise mapping and direction within the event premises.Beacons also allow event staff to view visitors’ data from the wearable devices, such as wristbands and smart lanyards. It helps them to collaborate and pitch them in a more personalized way.Moreover, smart lanyards can help attendees to attend specific session or talk based on their profile. In addition, they can also inform other attendees to attend sessions based on their profession and profile. Hence, IoT can help event managers and planners perfectly pitch tailored message to the attendees based on their interests.Automated Registration and Check-inSmartphones are now equipped with NFC, GPS, WIFI, and BLE. These features can help event managers to automate the registration process of attendees at events without making a mess. For instance, BLE connectivity can enable attendees to use their smartphones to collaborate with the onsite registration software to check in when they are near event venue.Moreover, they can be directed to collection booth to get their event badges through a notification on their mobile phone. It would help event managers to save time and utilize automated system instead of the workforce for onsite registrations.Interactive PostersWith the help of NFC, attendees can tap on posters or products through their mobile device to get more information. It would allow the exhibitors to extract the list of potential customers who are interested in the product offering.The potential of IoT is beyond one’s imagination. The real advantage of using IoT in events is to collect data from any device. Imagine if an event planner incorporates the attendee data, it allows them to collect useful information, allowing them to create a personalized experience for the audience.As you leave the event venue, you receive a notification that acknowledges you for visiting the event and a link to an event survey. At the same time, an email is sent to you with the list of exhibitors that you have visited and information about their service offerings.Heat Map and NavigationAllowing attendees to connect to the WIFI or adding BLE chips into the event badges can allow event managers to generate a heat map. The heat map will keep track of the attendees’ location to know which part of the event engages them the most.With the help of this data, event managers can start improving the way they organize and arrange a venue. Moreover, they can also analyze the most visited areas where attendees were engaged the most and devise new strategies to market the product in a better way.Security and Safety of AttendeesSmart buildings are optimal to deal with any kind of problems or hazards. Windows and doors in smart buildings are controlled wirelessly through the connection of beacons and cameras. With minimum to no human intervention, guests can be welcomed and unwanted visitors can be kept out. Moreover, the air conditioners, lighting, and heating appliances can be managed wirelessly in order to meet with the rapid changes in the venue.ConclusionThe deployment of new technologies in your event can help you gather useful data, leading to more efficient event management. It depends on you how you utilize the data because deploying the latest technology is not beneficial unless you are ignoring the key data metrics. Follow the Puck
This Jobs – “phone” 2. The most used word by each of the speakers was also fascinating: The point the writer of the article was trying to make was that Jobs was much easier to understand by mere mortals. I was personally surprised to see the variance in the number of words per sentence — I thought they would have been bunched closer together. Dell – 16.5 words per sentence Gates – “devices” — Brian Halligan. Originally published Feb 1, 2007 4:37:00 PM, updated March 21 2013 is a fascinating comparison of the words used by Bill Gates, Steve Jobs, and Michael Dell on recent keynote style speeches. There are a bunch of interesting things that jumped out at me about this data: article Jobs – 10.5 words per sentence. Dell – “gaming” 1. The average number of words used per sentence was incredibly interesting. 3. The word “cool” is one of the most common utterances out of all three of these middle aged tech industry leaders’ mouths. I always thought as I got older that I should use the word “cool” less and less, but I guess the word “cool” has become a permanent part of our lexicon. If ten years ago someone told me that the most uttered word out of Bill Gates mouth was going to be “devices,” I would have laughed them out of the room. Same goes for “phone” for Jobs and “gaming” for Dell. It’s amazing how these companies have shifted their positioning over the years. It will be interesting to see which ones pull off these shifts in positioning over the next couple of years. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Gates – 21.5 words per sentence
“…well known executive at one of the largest sites on the Internet. The author has requested to remain anonymous…” mvolpe The Time Has Come To Regulate Search Engine Marketing And SEO How to interact on Twitter: @ Webinar: How to Use Online Video for Inbound Marketing Best Buy Values 250 Followers Doing It Right! “Imagine,if you will, that the entire Internet is contained within a singlecontinent. That continent is filled with countries, states and cities.Each jurisdiction is autonomous, relying on visitors to cross on totheir turf to engage in commerce. Now, imagine if the only way to getinto this continent involved just two methods: SEO and SEM. Let’sfurther imagine that the borders to this continent were controlled by asingle company….The only real solution is disclosure. Transparency.Those traffic generators that use rule-based algorithms to determineresult sets must publicly disclose their methodologies. That is themeans by which all businesses can compete freely in the organic andpaid search marketplaces.” www.HubSpot.tv Closing Subscribe in iTunes: karenrubin “Usocialleads the web as the premier Twitter for hire market. At Usocial, thegoing price for 1000 followers is $87, meaning a potential Best Buycandidate could turn up for work having only invested $25 to help theirchances.” Forum Fodder Google is not regulated, brush up on your SEO and deal with it*.* HubSpot Announces Blog Grader Free Marketing Tool @ , @ Inbound Marketing.Com Forums: Need Help in Keywords Baby Got Leads: New Music Video Episode Length: 23 minutes, 38 seconds Marketing Tip of the Week Outbound marketing is not totally ineffective. In 1900 horses werestill the main mode of transportation, but I wouldn’t want to rely onthem for my business for too long. Spend your limited time creating and promoting great content and the links will come! http://itunes.hubspot.tv/ Debunking Social Media Myths Wordtrackr, Google Keyword Tool, SemRush.com, HubSpot Trial, SEOMoz, Microsoft AdCenter in your tweet. Fran: “I’m in desperate need of help to find keywords for my business. I sell attachments to go on to liquor bottles.” Anthony: “You definitely need tofigure out who your buyer and demographic is before proceeding and whattype of valuable content you will need to attract, inform and convertthem.” Marketing Takeaway: The Social Influence Marketing Report Mailbag How do you get started with YouTube, video podcasting, live streaming, or viral videos. Buy a video camera and give it to the craziest employees you have and see what they come up with. Marketing Takeaway: In terms of hiring, influence or authority is a better measure than raw number of followers. Marketing Takeaway: or Pete:”I’d recommend that you step back from trying to find keywords for theproduct you sell, and ask yourself, “What content will attract mybuyer?”If your buyer is a bar manager, than you need to create contentthat will attract that type of person. for example, you might write anarticle, “10 Ways to Save Money Running your Bar” or “Most Common LocalBar Startup Mistakes”.” Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Is Social Media Easy, Free and Cheap? Encourage everyone at your company to get involved in social media onbehalf of the company and reduce the need to build a social media army. Baby Got Leads on YouTube “six out of 10 consumers don’t bother to seek out opinions of brands via social media” http://www.pcauthority.com.au/News/150048,follow-this-twitter-emerges-as-job-qualification-for-major-us-retailer.aspx “Best Buy put out a job advertisement recently for a marketing graduate with at least 250 followers” Should You Spend Your Time on Link Exchanges? Episode #49 – July 17th, 2009 How many Twitter followers does it take to get a job? “Google’s official advice: “The best wayto get other sites to create relevant links to yours is to createunique, relevant content that can quickly gain popularity in theInternet community.”” “LargeInternet companies spend millions on consultants and technology tryingto get their sites to rank among the highest results on Google.Everyone else has to rely on the poor man’s search-engine optimization:the link exchange.” Intro Should Google Be Regulated “afundamental truth to social media that many organizationsunderestimate–being social means having real live people who activelyparticipate in your initiatives.” : Shut Up! @BostonLogan is on twitter? How cool is that? HeatherMargolis Headlines Marketing Takeaway: Blog Grader Missed last week’s episode on July 10, 2009? View it here: Link exchanges: The poor man’s SEO Download the free webinar Marketing Takeaway: Should Google Be Regulated? “Consumers view TV ads as more trustworthy than ads on social networks.” How many Twitter followers does it take to get a job? to learn how to use online video to grow your business with inbound marketing. Originally published Jul 18, 2009 9:50:00 PM, updated July 04 2013 Make Content Creation Your Super Power
Inbound Marketing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack 5. 75% of U.S. Adults Unwilling to Pay For Online News- About three-quarters of respondents to the survey of 2,251 U.S. adults said they wouldn’t be willing to pay anything for online news if their newspapers failed to survive. ( This data comes from a recent Pew Internet Study available here.) 2. Adults Don’t Pay for News On Tablets and Mobile Devices How people consume news and information is fundamentally changing. In a week that saw Twitter celebrate its fifth birthday and LinkedIn welcome its 100 millionth member, we take a look at the shifting information landscape and its implications for marketers. Photo Credit: 3. 47% of American Adults Get Local News On a Mobile Device- Nearly half of all American adults (47%) report that they get at least some local news and information on their cellphone or tablet computer. ( This data comes from a recent Pew Internet Study available here.) Topics: 6. 65% of Mobile Connected American Adults Feel It Is Easier to Keep Up With News- 65% feel that today it is easier to keep up with information about their community than it was five years ago (vs. 47% of nonmobile connectors) ( This data comes from a recent Pew Internet Study available here.) moriza This newest data continues to illustrate not only the rise of online media consumption, but also highlights its ubiquity thanks to mobile devices like smart phones and tablet computers. However, in a time when information is becoming an omnipresent commodity, something becomes scarce. In today’s online information age, attention is the new scarce resource. With news always around us, it is easy for people to experience an information overload. This scarce resource introduces new challenges and problems for marketers. – The graphic below illustrates the disconnect between adults that are currently paying for news and the growth of news consumption on mobile devices. This data shows that payment for news and information isn’t keeping pace with consumption. ( floor has dropped out 7. 47% of American Adults Use Their Cellphones and Tablet Computers to Get Local News and Information- ( This data comes from a recent Pew Internet Study available here.) Marketing Takeaway Information consumption habits are clearly shifting. How is of the classified advertising market. See chart below: Original full size chart here Originally published Mar 25, 2011 11:00:00 AM, updated July 11 2013 To face these challenges, marketers should continue to adopt inbound marketing tactics like search engine optimization, social media marketing and blogging. Businesses need to become content creators in ways that demonstrate their industry expertise. By producing relevant content, companies create more opportunities to get found by potential customers through social media and search engines. Getting found in relevant ways enables businesses to capture the very limited attention of their prospects and convert some of them into leads. business adjusting its marketing to meet the new expectations of today’s information consumers? With major innovation come marketing changes, and the Internet is no different. During periods of innovation some things become commodities and others become scarce resources. Understanding the commoditization of information in this new age of publishing is critical for marketers. your It is easy to notice that information consumption habits are changing. But how can we confirm this and, more importantly, how fast are they changing? Here are seven statistics that will shed some light on the future of information consumption. 4. Americans Say They’d Feel Little or No Impact If Newspapers Closed- 39% of people surveyed said they would feel no impact if their local newspapers shut down. 30% said it would have a minor impact, but only 28% said the impact would be major. ( This data comes from a recent Pew Internet Study available here.) ) 7 Signs of Changing Information Consumption Habits Classified advertising was long a major money maker for the newspaper industry. But since 2000, the 1. In 10 Years Newspaper Classified Revenue Has Fallen 92% –
Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Originally published Mar 30, 2012 2:09:00 PM, updated July 28 2017 Content Types In an online world where the quality of your blog content is only increasing in importance, the fabled ‘list’ post commonly gets a bad rap. It’s unfortunate, but definitely understandable. You can easily drown in a sea of particularly low-quality, low-value lists posts.But hey — not all list posts have to suck! While there are definitely some pretty awful ones out there, you can also find quite a few very valuable, high-quality list posts floating around the internet. So let’s not judge a list post by its title. I’m a firm believer that the list post does have a place in the world of high quality blog content. And to no surprise, this post about lists posts is largely a list post itself. You can be the judge of its quality, but I stand by my beliefs.First, let’s talk a little bit about common misconceptions about list posts. Then we’ll dive into the characteristics of high quality ones so you can start squashing the myth that all list posts are subpar … by writing awesome ones!Common Misconceptions About List PostsLast week, Daily Blog Tips published an article highlighting some common misconceptions about list posts and explaining why it’s silly to think about list posts in those ways. Let’s quickly review the points the article made:”List posts are just for lazy writers.” Pish posh! In fact, when done well (meaning it’s not just three, sentence-long points slapped together), a list post can take just as long — if not longer — than any other type of post for bloggers to write.”List posts aren’t right for my style/niche.” Huh? Why are list posts — a type of post — conceived as fitting only certain industries? A list post could work for any industry, as long as the subject matter and quality fit the audience. “List posts have to be really long.” Wrong, wrong, wrong. There’s no rule that your list post needs to be a laundry list of useless information or that it needs to include a minimum number of items. In fact, a super long, 100-point list runs the risk of sounding daunting to readers, deterring them from reading it and turning them away.The thing is, people love the classic list post! They tell the reader exactly what — and how much of it — they’re going to get out of the post, plus they’re very shareable. They’re also easy to scan, and with so much content available on the web these days, being able to scan a post and still grasp a helpful nugget or two of information is highly valuable. Here are a few examples of the types of list posts we’ve published recently on this very blog, all of which we believe are high quality posts that have performed well in terms of traffic, leads, and inbound links:”9 Ways to Increase Visibility for Your Best Blog Content””7 Keyword Research Mistakes That Stifle Your SEO Strategy””13 Brands Using LinkedIn Company Page Features the Right Way””5 Actionable Insights to Extract From Your Landing Page Analytics”Now for the meaty stuff. If you’re convinced that list posts can be a part of your blogging strategy, make sure the ones you publish include these top 10 qualities of high-quality list posts.1) Includes Items That Stay True to the List Subject/AngleSometimes a blogger will start writing a list about one thing, and then when he/she is done, it turns out to be a list that takes on a completely different angle because their research revealed more information about a slightly different subject. The problem is, this new angle is no longer relevant to their audience. Don’t let this happen to you. If, after your initial research, you find that the points you’ve brainstormed don’t fit with the subject you intended, scrap it and move on.Another common symptom of bad list posts are list items that don’t quite fit with the others. For example, if you notice in this very list post, all of the items on this list are qualities of awesome list post. If one of my points was, in itself, an example of a list post, that wouldn’t make sense, right? Be consistent and parallel. If you’re writing a list of examples, they should all be examples. If you’re writing a list of best practices, they should all be best practices. It’s easy to stray off-topic when you’re trying to compile a hearty list, but you need to avoid it. Otherwise your list — and your writing — loses its integrity.2) Dense With Valuable Takeaways (No Fluff!)The biggest indicator of a lousy list post is one that contains a ton of fluff and no real, valuable takeaways for the reader. Here’s an example of what we mean:3 Ways to Improve Your Social Media MarketingBe unique! Do something to stand out from your competitors.Take risks! Try out-of-the-box ideas.Measure results! Use your analytics to tell you what’s working.What a fantastic list post! I’ve learned — absolutely nothing. No wonder list posts have a terrible reputation. That took me 60 seconds to write. Sure, on the surface, each of these list points sound valuable. You absolutely should do all these things in your social media marketing. But it doesn’t tell you exactly how to do those things. Your list shouldn’t just give readers a list of things to do and expect them to figure out how to do those things themselves. It should also walk them through the steps required to actually do those things.A great list post nixes the fluff and concretely explains each item in detail. And while every point you make on your list might not be new to all your readers, if a reader walks away thinking, “Well, I already put numbers 3, 4, and 6, into practice, but I can’t believe I’ve been missing out on numbers 1, 2, and 5!” — then you’ve probably got yourself a high-quality list!3) Links to More In-Depth Information When NecessaryOne of the ways you can make sure you’re hitting on point #2 is to direct readers to other resources when necessary. Great list posts are comprehensive. It also means they can get pretty long and unwieldy, especially if you’re truly committed to point #2. That’s why sometimes it’s okay if you have to point your readers to another place for more in-depth information. For example, we recently wrote a list post entitled, “9 Ways to Make Your Marketing Analytics Actionable.” Number 8 on the list reads “Score & Prioritize Your Leads for Sales,” which could be a blog post in itself — and hey … it is! Giving our readers enough information for that section to be truly helpful would have involved copying and pasting the entirety of that post into our list post, and that wouldn’t exactly have been the most helpful choice. So what we did was explain the point in a moderate amount of detail, and then directed readers to the other post where they could find more in-depth information. Don’t be afraid to do this in your own list posts. And if you have to link to an external resource because you haven’t the written the post yourself — great! You’ve just passed off some link love, and you also now have another article idea for your blogging backlog! 4) Explains List Items Using Relatable ExamplesPiggybacking again on point #2, sometimes one of the best ways to adequately explain a point on your list is to use an example to support it. Real examples are ideal, but sometimes even a hypothetical works just as great. In fact, we’ve used each of these example types in the first 3 items on this list! The main thing to consider when selecting or concocting an example is to keep it as relatable to your readers as possible. If the audience of your blog is comprised of a variety of readers representing different industries or businesses (like ours), this can be tricky. The key here is to keep your examples general so that everyone can relate. Here comes a hypothetical example to explain what I mean about using hypothetical examples …In our list post, “7 Keyword Research Mistakes That Stifle Your SEO Strategy,” for example, we use the broad, hypothetical (even mythical!) example of unicorn farms/breeders to more easily explain points 4 and 5 on our list so that everyone could relate.5) Numbered Items This is an easy one. If you’re writing a list-style post — and especially when you use a number in the title of your list post — number your list items! This is particularly important when you have a longer list, because readers like to be able to gauge their progress as they’re reading through the list (i.e. “only halfway to go” or “I’m almost done!”). Readers may also like to reference certain points on a list later or share them with others, and being able to refer to a specific number rather than having to count themselves and say “it’s the 16th item on the list” is a much more user-friendly experience for your blog audience. Don’t make things difficult for your readers.6) Includes an Appropriate Number of List ItemsWhile we’re talking about numbers, let’s clear some misconceptions about them. Some list bloggers are of the camp that you should choose a number before you start writing your list and make sure you have enough points to fit that exact number. We are not. Sitting down and saying you’re going to write a list consisting of 14 items makes no sense. What if there really ends up being only 11 truly solid, valuable items that make up that list? Does that mean you should come up with 3 more forced or somewhat repetitive items just to achieve your goal of 14? We think not.The rule of thumb is: just be comprehensive. This very list post includes 10 items because that’s how many I thought were individually valuable and indicative of a high-quality list post for this particular subject. Originally I had brainstormed 11, but as I started writing, I cut one out because it wasn’t that different from another point, and they could easily be represented as one.As we mentioned before, list posts can easily become unwieldy. When you sit down to start drafting your list post, decide how granular you want to make your topic. This will help make your list more manageable. The title you craft can also help you stay focused. For example, if you’re a plumber writing a list post about the various ways you can unclog a drain, you might decide to stick to “The Top 4 Ways to Unclog a Drain,” rather than writing a lengthy list post covering “The 50 Different Ways to Unclog a Drain.”Furthermore, do some testing and research if you want to glean some best practices for your list posts. An internal study of our own blog, for example, revealed that posts for which the title indicated 6 items or fewer didn’t perform as well as when the title indicated the list contained 7 or more items. The lesson? While we sometimes still write lists posts containing 6 or fewer items, we don’t include the number in the title for those posts. For example, our post, “Why Every Marketer Needs Closed-Loop Reporting” is essentially a list post, but it’s not framed that way in the title since it only includes 6 points. Do your own analysis to determine best practices for your business blog.7) Uses Category Buckets (For Longer Lists)Now, if you had decided to write that list post of 50 different ways to unclog a drain, your list post would look pretty daunting, considering the sheer number of items it would include. In this case, a great practice is to use subheaders to break up your list into categories. This makes the list much more scanable (remember how people love to scan blogs?), and a lot less overwhelming at first glance.For example, when we published “25 Eye-Popping Internet Marketing Statistics for 2012,” we broke up the statistics into 5 sections: “The Internet in 2012,” “Mobile in 2012,” “Social Media in 2012,” “Video in 2012,” and “Ecommerce in 2012.” If some of our readers didn’t give a squat about ecommerce, they could easily scan the post and avoid that section. Perfect!8) Contains Logically Ordered List ItemsYour list, like any other post you’d write, should flow and tell a story. How you do this will definitely depend on the subject and contents of your list, but here are some great organizational structures to choose from: alphabetical (great for glossaries), chronological (great for step-by-step guides), by popularity/importance — most to least or least to most (great for top 10/20/50 lists). Another best practice is to emphasize your strongest points in the beginning, middle, and end of your list to keep readers engaged throughout.When I sat down and brainstormed this list, for example, it was just that — a brainstormed list. It was unorganized and all over the place. But once I’d identified all the points I wanted to include, I rearranged the furniture a bit. I realized how easily numbers 5 and 6 would flow into each other, and how number 5 would make sense after discussing points 2, 3 and 4. Number 1 was a great starting point, and number 10 made the most sense last, since that’s likely the last thing you’d tweak when writing a list post. Sometimes your list points will practically arrange themselves (e.g. “5 Steps to Do X”), and sometimes there won’t be as obvious a story (e.g. “20 Ways to Do Y”). Just put the time into figuring it out and ordering your items as logically as possible.9) Parallel FormattingI’m not as strict about this one as some list post purists, but in general, I agree that your list post should have a consistent and parallel look. Failing to do so only confuses readers, especially when they can’t tell that they’ve moved onto a new item on the list because the header style was inconsistent or under-emphasized. Here are some helpful guidelines to consider:Try to keep sections similar in length. Use the same header style to highlight your individual list items, and make sure it stands out.Make sure your list item headers are written in parallel fashion (i.e. if it’s a list of action items, each should be led with a verb)Use images and bullet points to break up text when appropriate.10) Clear and Catchy TitleAs we mentioned in the beginning of this post, one of the reasons people have always loved list posts is because they know exactly what — and how much — they’ll get out of them. There is no guesswork involved, and expectations you’ve set for your readers are very clear. Make sure your title epitomizes that. An effective list post title should accomplish two things in order to entice readers to actually read the post: 1) capture the readers’ attention and 2) clearly indicate the value or what the reader will learn, and 3) indicate how much they will learn with a number.For example, earlier this week, we published “The 7 Aspects of Inbound Marketing Most People Screw Up.” Do you have to wonder what this post will be about? No! You know that after reading this post, you’ll know which 7 parts of inbound marketing people tend to screw up so you can avoid screwing them up, too. And chances are, you probably don’t like to fail, right? So you’re probably kind of intrigued to learn if you’re one of “most people” and, if so, what you should stop screwing up.What’s your take on list posts? What else would you add to our list of high-quality list post qualities? ;-)Image Credit: MStewartPhotography