Why Tech Companies Need Simpler Terms of Servic… A Web Developer’s New Best Friend is the AI Wai… Tags:#Apple#NYT#web Apple, along with several prominent iOS app developers, has been hit with a class action lawsuit, accused of allowing iPad and iPhone apps to transmit users’ personal information to advertising networks without their consent.The suit was filed on Dec. 23 in federal court in San Jose, California and centers on the use of the Unique Device Identifier (UDID). According to the lawsuit, this unique identifying number “transmits that information along with the device’s location data to third-party advertisers.” The suit also contends that some apps share users’ location, age and gender with advertisers; Pandora, Dictionary.com, the Weather Channel, TextPlus and others are named, along with Apple, as defendants in the lawsuit.The lawsuit follows a Wall Street Journal story earlier this month that found that over half of the 100 popular apps it examined transmitted the UDID, along with other information, to other companies – all without users’ awareness or consent.For its part, Apple says that apps “cannot transmit data about a user without obtaining the user’s prior permission and providing the user with access to information about how and where the data will be used.” But according to the WSJ investigation, many apps seem to violate this rule, and Apple spokespeople have been mum on how the company interprets or enforces this policy. The lawsuit claims that the transmission of personal data is a violation of federal computer fraud and privacy laws. It seeks class-action status for all Apple customers who downloaded an application between Dec. 1, 2008 and last week. But as Bloomberg notes, it may be hard to prove that Apple has violated any laws given the terms of service we all agree to (but never read.) “Still,” writes Bloomberg, “it’s another sign that concerns about monitoring consumers’ behavior via their electronic devices is not about to go away anytime soon, as regulators and Congress prepare to take an even closer look at the issue in the new year.” Top Reasons to Go With Managed WordPress Hosting Related Posts audrey watters 8 Best WordPress Hosting Solutions on the Market
Five police personnel have been suspended in connection with the death a 22-year-old Dalit man who was a suspect in a theft case, a senior Madhya Pradesh police officer said on Wednesday. Family members of the deceased Sanju Tipaniya have alleged that he died due to thrashing by the police personnel at Gandhi Nagar police station. West Superintendent of Police Suraj Verma said that Tipaniya was brought to the police station on Tuesday in connection with a theft case. Explaining the sequence of events, he said Tipaniya felt uneasy during questioning, following which a doctor was summoned. “The doctor detected low blood pressure as the cause for Tipaniya losing his consciousness,” he said. The SP added that Tipaniya was then taken to a nearby hospital and later to the State-run Maharaja Yeshwantrao Hospital, but he could not be saved. He said Gandhi Nagar police station in-charge Neeta Deyarwal and four constables have been suspended. Meanwhile, family members of the deceased staged a protest demanding that a case of murder be registered against the policemen. A magisterial inquiry has been ordered.
Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Oct 25, 2007 11:54:00 AM, updated March 21 2013 Google Updates If you’re involved in Internet Marketing, chances are, you have read the news about the recent updates Google has made to it’s Toolbar PageRank number (this is the publicly available PageRank number). Much of the current discussion has been the loss of PageRank by some high-profile sites in articles like “Digg Favorites Slapped by Google” and “Google changing the PageRank Algorithm?” There has also been a fair amount of speculation as to the cause of this PageRank loss for these popular (and in many cases, highly regarded) websites.(For those of you who don’t know what Google PageRank is, check out The Importance of Google PageRank.)The most common speculation is that these sites lost PageRank because they were selling links, and that this is a “penalty” being imposed by Google rather than just a “normal” update of PageRank. I don’t have a strong opinion (yet) as to whether this was indeed the cause, but I do have some facts related to this recent news. As it turns out, we have access to the Google PageRank data for over 139,000 websites. This data was collected via our free SEO tool called Website Grader. Website Grader looks at a number of factors about a website as part of its evaluation — including Google PageRank.So, here are some of the insights drawn from this database. Disclaimer: The following was derived from some quick database queries and should be used for amusement purposes only. I’m not going to try and defend the points below. You don’t have to believe me. Also, I’d suggest using some of the numbers shown as relative measures indicating trends — not absolute numbers you’d hang your hat on.What You Can Learn About PageRank From 139,000 Websites1) Contrary to what some believe, this recent update did not just reduce PageRank for some number of websites. There were sites that have increased in PageRank as a result of the recent update. A quick scan showed at least a handful of sites with PR5 or higher than rose to PR6 or higher. (As you would expect, there were also improvements in PageRank for a lot of lower ranked sites as well).2) Overall, the average PageRank (across all sites) seems to bounce around a little. If we ignore sites with PageRank 0, the average PageRank for the home page of websites submitted to Website Grader was around 4.59 in March 2007. This increased to about 4.77 in April 2007. Coincidentally, there was a Google PageRank update in that month. I always suspected that the April update was reasonably “liberal” in its allocation of PageRank, now the data seems to back it up. Note: Technically, PageRank is assigned to individual URLs (not websites). What we tracking is the PageRank of the home/default page of a website as that is what most people talk about as a measure of the overall weight of their website with search engines.3) Currently, the average PageRank is about 4.22 in October 2007 (it was 4.16 in September 2007). So, it would seem to me that there has been a drift downward in PageRank overall since the peak back in April.Dharmesh Shah contributed heavily to this article. In fact, he might have even posted it himself if he were not locked in the basement writing code for HubSpot right now. (To any law enforcement officials reading this, don’t worry, he is not being held captive against his will. He has a big smile on his face and is working on “really cool stuff”.) Topics:
“…well known executive at one of the largest sites on the Internet. The author has requested to remain anonymous…” mvolpe The Time Has Come To Regulate Search Engine Marketing And SEO How to interact on Twitter: @ Webinar: How to Use Online Video for Inbound Marketing Best Buy Values 250 Followers Doing It Right! “Imagine,if you will, that the entire Internet is contained within a singlecontinent. That continent is filled with countries, states and cities.Each jurisdiction is autonomous, relying on visitors to cross on totheir turf to engage in commerce. Now, imagine if the only way to getinto this continent involved just two methods: SEO and SEM. Let’sfurther imagine that the borders to this continent were controlled by asingle company….The only real solution is disclosure. Transparency.Those traffic generators that use rule-based algorithms to determineresult sets must publicly disclose their methodologies. That is themeans by which all businesses can compete freely in the organic andpaid search marketplaces.” www.HubSpot.tv Closing Subscribe in iTunes: karenrubin “Usocialleads the web as the premier Twitter for hire market. At Usocial, thegoing price for 1000 followers is $87, meaning a potential Best Buycandidate could turn up for work having only invested $25 to help theirchances.” Forum Fodder Google is not regulated, brush up on your SEO and deal with it*.* HubSpot Announces Blog Grader Free Marketing Tool @ , @ Inbound Marketing.Com Forums: Need Help in Keywords Baby Got Leads: New Music Video Episode Length: 23 minutes, 38 seconds Marketing Tip of the Week Outbound marketing is not totally ineffective. In 1900 horses werestill the main mode of transportation, but I wouldn’t want to rely onthem for my business for too long. Spend your limited time creating and promoting great content and the links will come! http://itunes.hubspot.tv/ Debunking Social Media Myths Wordtrackr, Google Keyword Tool, SemRush.com, HubSpot Trial, SEOMoz, Microsoft AdCenter in your tweet. Fran: “I’m in desperate need of help to find keywords for my business. I sell attachments to go on to liquor bottles.” Anthony: “You definitely need tofigure out who your buyer and demographic is before proceeding and whattype of valuable content you will need to attract, inform and convertthem.” Marketing Takeaway: The Social Influence Marketing Report Mailbag How do you get started with YouTube, video podcasting, live streaming, or viral videos. Buy a video camera and give it to the craziest employees you have and see what they come up with. Marketing Takeaway: In terms of hiring, influence or authority is a better measure than raw number of followers. Marketing Takeaway: or Pete:”I’d recommend that you step back from trying to find keywords for theproduct you sell, and ask yourself, “What content will attract mybuyer?”If your buyer is a bar manager, than you need to create contentthat will attract that type of person. for example, you might write anarticle, “10 Ways to Save Money Running your Bar” or “Most Common LocalBar Startup Mistakes”.” Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Is Social Media Easy, Free and Cheap? Encourage everyone at your company to get involved in social media onbehalf of the company and reduce the need to build a social media army. Baby Got Leads on YouTube “six out of 10 consumers don’t bother to seek out opinions of brands via social media” http://www.pcauthority.com.au/News/150048,follow-this-twitter-emerges-as-job-qualification-for-major-us-retailer.aspx “Best Buy put out a job advertisement recently for a marketing graduate with at least 250 followers” Should You Spend Your Time on Link Exchanges? Episode #49 – July 17th, 2009 How many Twitter followers does it take to get a job? “Google’s official advice: “The best wayto get other sites to create relevant links to yours is to createunique, relevant content that can quickly gain popularity in theInternet community.”” “LargeInternet companies spend millions on consultants and technology tryingto get their sites to rank among the highest results on Google.Everyone else has to rely on the poor man’s search-engine optimization:the link exchange.” Intro Should Google Be Regulated “afundamental truth to social media that many organizationsunderestimate–being social means having real live people who activelyparticipate in your initiatives.” : Shut Up! @BostonLogan is on twitter? How cool is that? HeatherMargolis Headlines Marketing Takeaway: Blog Grader Missed last week’s episode on July 10, 2009? View it here: Link exchanges: The poor man’s SEO Download the free webinar Marketing Takeaway: Should Google Be Regulated? “Consumers view TV ads as more trustworthy than ads on social networks.” How many Twitter followers does it take to get a job? to learn how to use online video to grow your business with inbound marketing. Originally published Jul 18, 2009 9:50:00 PM, updated July 04 2013 Make Content Creation Your Super Power
What do you think: (a) Is Madison Avenue going to grow over the next few years, (b) is it going to stay flat-ish, (c) is it going to shrink slightly, or (d) is it going to crater? Vote below in the comments section. The whole business model of their industry is still centered around the “30-second (TV) spot.” It sounds like they traditionally had made their money as a percentage of their clients spend on advertising, but that most of them had moved to a retainer type model that is closer to how law firms and consulting firms charge. while the Madison Avenue-ish firms were trying to hold onto the traditional marketing models. transformation of marketing If you are an ad agency, a PR firm or a marketing services firm and think that the “Times Are A Changin,'” I’d encourage you to check out the marketing services transformation webinar. Last night I had a fascinating dinner hosted by the Massachusetts Interactive Technology Exchange that featured Google’s VP of Platforms, a bunch of senior executives from Madison Avenue-ish firms, a senior marketing exec from a Fortune 500 company, a marketing analyst and myself. The conversation was really rich and enjoyable. I felt like it ended up being HubSpot and Google arguing for the complete They were all exceptionally charismatic and convincing — Don Draper in the flesh. I could see how these modern day Mad Men built huge businesses for themselves. Regardless of what happens to their industry, their ability to sell will serve them well. Originally published Feb 18, 2010 9:33:00 AM, updated July 11 2013 I said that I thought the bright spot for Madison Avenue is that despite what many people say, I think creativity is more important than ever. Back in 1970, if a 30-second spot came on the air, you basically had to watch it no matter how bad it was because you only had five crappy stations (a couple more with rabbit ear manipulation), no clicker, no cable, no DVR, no Hulu, etc. In 2010, the content you create needs to be fantastic in order to get watched, get linked to, get shared on social media sites, etc. I think the creativity bar today is an order of magnitude higher than it was 40 years ago. Madison Ave has the talent to create remarkable content that will break through the clutter and this will serve them well through what I think will be a very rough decade. – Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack I was a little overshadowed on the charisma meter, but I made a couple of points that I didn’t think were half bad: I don’t know a lot of Madison Avenue bigwigs, so I learned a bunch of things that I’ll share with you below. I’m hoping to create a dialog around what folks think the future of Madison Avenue looks like. Learn how HubSpot’s software, methodology and special programs for agencies and freelance marketing contractors can help you grow your business. There is a massive amount of consolidation going on in the industry by the big boys, but the valuations they pay are small multiples of EBITDA. It struck me as odd that the big boys haven’t been more aggressive in buying some recurring revenue companies like Eloqua, Reachlocal, QuinStreet, etc. One exception seems to be WPP, who has done some small investments in some really early (risky) startups — not sure why Sir Martin doesn’t swing a bit harder on getting recurring software revenue as it could give him a major competitive advantage. These recurring revenue streams would smooth out the revenue/people lumps and dramatically improve their valuations. on our Company News Blog about our new marketing services transformation programs or download the slides from our I sat next to a great woman from one of the more forward looking Madison Ave-ish firms and part of her job was to manage her firm’s relationship with a major Fortune 100 client. For this account alone, she had 80 people on her staff working on it. From this conversation, I now understand why it is such a big deal when they lose a big account! It would be hard as hell to backfill those 80 people on a new account as it is really unlikely they are going to bag an elephant of that size around the same time as losing one, and it’s also going to be hard to spread 80 billable people around to other accounts in the meantime. I suspect this type of situation must create major anxiety for managers and workers alike. @bhalligan Download the slides and audio from our webinar Download the audio and slides from our webinar where we relaunched the HubSpot partner program with significantly more benefits for marketing agencies. Webinar: Learn about the Benefits of Partnering with HubSpot I said that I thought Madison Avenue firms were going to have to dramatically change their business model. In order to do so, they are going to have to dramatically shrink and then grow again. My perspective is that they ought to do it willingly and proactively — rather than die by a thousand cuts like the newspaper executives are doing. Joey Parson For the most part, they all seemed to be in different states of denial about the demise of the 30-second spot. They used clever lines like the only way the car companies are going to “move steel tonnage in volume” is by mass TV ad purchases. Some convincing stats were spouted that sounded counter to everything I’d been reading, but they were relatively convincing. To me, the denial feels like the newspaper industry denial 3 or 4 years ago, but I may be dead wrong about that. announcement I made today Photo Credit:
Originally published Jun 25, 2013 7:30:00 PM, updated October 20 2016 Topics: Anyone been to Google today? It’s paying homage to architect Antoni Gaudi, who is most famous for designing the Sagrada Familia church in Barcelona (and may or may not be the origin behind the word “gaudy,” according to some in my friend circle). If you haven’t Googled yet today, the image is to the right — now you’ll understand why it was hailed by Mashable as “barely recognizable.”Anyway, there are more important things going on today than goodles (Google Doodles … think we can make it stick?). There are super moon snapshots galore. Apparently Saturn’s going to be making an appearance soon. Obama’s singing Daft Punk. There’s just a ton of big things going on, you guys. Here are the biggest news stories from the world of marketing.Instagram Is Totes Cramping Vine’s StyleCharlie Warzel over at BuzzFeed is postulating that Instagram’s new video feature, which is integrated with Facebook (obviously), is kicking Vine’s butt because Vine showed up first. Wait … what? Well, the idea is that Instagram sat back and watched Vine, learning from their mistakes.”Looking back, old App Store reviews now read like an instruction manual for the Instagram team, with the most negative reviews calling for nearly all of Instagram’s new features, like filters, better privacy settings, longer clip lengths, and the ability to upload previously recorded videos,” Warzel reports.I buy it … though the Topsy data showing Instagram link shares surpassing Vine link shares doesn’t convince me this is a permanent trend. I think it might just be people getting excited about this shiny new toy. We’ll see, though. Personally, I will continue to use neither, and let the more creative people out there rock it.Watch a Shark Eat a Cute SealOh … oh my … NO! Discovery Channel put out a commercial to promote 2013’s Shark Week, also known as the best week of television and the week I’ll be conveniently “working from home.” But then there’s also an adorable baby seal in the ad, and … well, yeah, just watch.It’s obviously meant to be funny (and it totally is), but I’m sure there are some seriously shocked seal fans watching out there. Either way, kudos to a job well done on your advertisement, Discovery Channel. As our regular readers know, I’m a big fan of well-executed ads, and Discovery Channel is one of the few that delivers A+ content on a consistent basis.QUICK! What’s Your Phone Number?Doctors in South Korea have identified a huge uptick in something called “digital dementia.” It’s prevalent among so-called internet addicts, and in short, describes the inability for people who are extremely digitally connected to recall basic details because of the ease with which they can typically access information. A few years ago, I was most worried about carpal tunnel as a side effect of my office work, but as an inbound marketer I can’t pretend this affliction hasn’t crossed my mind, too. What do you think marketers — do you forget details more easily than you used to because of your constant internet use?Elizabethan Facebooking, Tudor TweetingSounds like my kind of social networking. The New York Times published a piece around the ongoing debate about the impact of social networking on our society. Are we getting dumber? Are our attention spans dwindling? Are we killing the economy? Yes! Unequivocally! Death to all the social networks!Well, the piece puts this debate into perspective by going back to the 1600s, in which similar fears arose around the social network of that day — the coffee house. It’s a fascinating read, especially if you’re a history buff. Check it out.On Viable Career Opportunities and Tank Top WearingWe hear a lot of hoopla about millennials struggling to find jobs. But luckily, The Onion has helped shed some light on popular summer jobs so you know where to look to make some cash.Alternately, you could apply to a real job, like the one we just published today for an Associate Editor. Only it’s not a summer job … it’s like, full time. For real. Like, you can work here for a long time. That kind of thing. Oh, and to clarify, it’s not only open to millennials. So if you found a typo in this blog post and you’re itching to comment about it, perhaps check out the job posting instead? #productiveoutletsWhat other amazing stories did we miss today? Keep us all in the loop! Inbound Marketing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Most people have the same experience with clickbait.You stumble across it in your Facebook feed or Twitter feed. It reads, “13 Problems Every Blonde Bostonian Working at a Marketing Software Company Has.” You recognize it’s pandering to you … but it’s just so perfectly intriguing, you have to click. You click, resigning yourself to scrolling through for just a minute because you’ve got work to do. You get to the first list item — it’s roughly on point, so you continue.Download 195+ visual marketing design templates to use for social media posts, infographics, and more. Suddenly, 10 minutes go by — you’ve scrolled through the whole article and realized it’s a load of crap that was meant to waste your time. You hate yourself a little. You get back to work, telling yourself you won’t get duped again. You’re too smart for that … but sure enough, an hour later, the whole clickbait-shame cycle continues. Don’t be upset — it’s happened to pretty much everyone. Clickbait has been around for over a century, and it’s remained a common tactic for content creators because it works. As a content creator, it’s one of those ethical grey areas you have to navigate. To help you figure out which side of the clickbait debate you fall on, we put together this post — hopefully, by giving you some background into the history, science, and ethics of clickbait, you can make a decision on how you’re going to create content for your company. A Brief History of ClickbaitClickbait isn’t something BuzzFeed, Upworthy, Viralnova, Distractify, or any other viral content site invented. It’s been around for over 100 years. If you want a more in-depth version of clickbait history, check out this post on io9 — below’s the quick and dirty version. Back in the late 1800s, newspapers were really concerned with increasing their circulation numbers (kinda like the way most media companies care about pageviews today). One easy way to increase circulation was to have a popular comic strip that pandered to the largest number of people — people would buy the paper to read those cartoons, not hard news. One such comic was all about the adventures of Yellow Kid — a poor kid from the slums wearing a yellow nightshirt who’d say weird things, kinda like modern day LOLcats. Like this:Like today, people got up-in-arms about journalism being tainted by the Yellow Kid inflating circulation, and the term “yellow journalism” was born. Since then, media companies have all used “yellow journalism” techniques to get more people reading their content. And sometimes it’s had disastrous effects. But the moral of the story here is that clickbait is nothing new — technology and the increasing amount of content on the web has just made it much more prevalent. And for the people using it to get more views and comments on their posts, it’s working. Why You Click on ClickbaitEven though you know a headline is just clickbait, it’s tough to resist — your brain is programmed to click on it. Why? It all boils down to curiosity. Studies have shown that curiosity is a cognitive form of deprivation from realizing you have a gap in your knowledge. And when you have that deprivation, you’re gonna try really really hard to reverse it. So when you’re presented with a title that makes you curious — something like, “This 4-Year-Old Decided to High-Five Every Person They Passed on the Street That Day. You’ll Never Guess What Happened.” — you’re overcome with a desire to click on it. Even if you guess that pretty much every person will high-five the four-year-old back (seriously, who wouldn’t high-five a four-year-old?) … you’ve got to click to make sure. But how do content creators get people to be curious enough about their content to click? They’ve got to make the most of their headline — and research from a professor and a communications staffer at BI Norwegian Business School suggests piquing interest in headlines all boils down to asking questions that reference the reader. Forbes describes the experiment as this:”They tested three kinds of headlines: One was a simple declarative headline. Example: “The hunt for status in the advertising business.” Another posed a question: “Why are advertisers so obsessed with winning prices?” They also contrasted simple headlines like “Power corrupts,” with self-referencing headlines like “Is your boss intoxicated by power?” They got on average 150% more clicks for the question headlines and 175% more clicks for the headlines that used the second person. One caveat: The question headlines used more enticing words, like “obsessed” and “intoxicated,” than the simple declarative headlines.”So the reason you can’t help but click on clickbait is simple: It’s piquing your curiosity, usually through a question, a self-referential comment, or both. Media companies and content creators know this already. But should they use your brain against you?The Ethics of Clickbait There’s been lots of discussion on the internet about clickbait. Some for, some against. Some just poking fun at it. And I hate to spoil the end of this post, but there’s really no answer to the whole debate. People are still going to click on clickbait — they have for over a century, and my guess is that they’ll continue to do it. Heck, they’ll probably share the clickbait, too, whether or not they realize what it is they’ve fallen for. It’s up to you to decide if you want to go the clickbait route or not. Maybe you’ll do whatever your company asks. Some companies already have policies and metrics in place to reward or play down clickbait. Some companies have already decided to play into the clickbait because sheer volume of unique visitors is their main metric. Some have decided to take a modified approach, rewarding writers for getting repeat visitors, not just uniques. For someone trying to stay employed, you’ll probably choose something aligned with your company’s policies. But still, there’s a personal responsibility to either embrace clickbait in all of its pandering glory or eschew it in favor of “higher quality” content.In my opinion, neither of these is a better path. As long as the headline accurately describes the piece inside, and the piece inside is a quality piece of content (which is a whole other debate), you’re serving your audience the right way.You just need to ask yourself one question: What will you do for a click?What do you think about the clickbait debate? Do you use clickbait headlines in your marketing? Weigh in in the comments below. Image credit: Upworthy, io9 Topics: Originally published Jun 12, 2014 12:00:00 PM, updated July 28 2017 Marketing Psychology
Originally published Oct 31, 2014 6:00:00 AM, updated October 08 2019 Images If you knew something as easy as adding images to your blog posts would increase your readers, subscribers, followers, and leads, wouldn’t you do it every single time? According to Jeff Bullas, articles with images get 94% more total views than articles without images. Ninety-four percent! If I were to tell you that you could expand your reach by 94% by doing something fairly simple, I’m guessing you wouldn’t think twice.Of course, “simple” is relative. I don’t mean you should take five minutes to scope out some stock photos and then insert them randomly into your posts. To get more eyeballs on your blog, you’ll have to be more strategic than that — and this blog post will help you get started with that strategy.Follow the eight tips below to learn data-driven tips that will help you squeeze the most value out of images in your blog posts.Download 6 Free Blog Post Templates Now8 Data-Driven Tips for Using Images in Blog Posts1) Use images of real people.In one of Jakob Nielsen’s usability studies, he discovered that pictures of people are one of the most engaging forms of web content.Nielsen’s data showed that users spent 10% more time looking at pictures of people on a page than they did reading the biographical content associated with the pictures. Even though the text content took up 316% more space, and was thus more quantitatively dominate, users preferred looking at the pictures.But Nielsen offers a critical disclaimer: Some types of pictures are completely ignored — typically the generic images that are purely decorative. To show this, he analyzed the image on the Yale School of Management website and discovered that the stock-style photo on the right side of the page received very few eye fixations:Describing it as “pure filler,” Nielsen advises using images that are relevant to the user experience. Images used in an article just for the sake of using an image can be unhelpful.But if the image has a purpose, like helping to explain a concept, emphasize a point, translate to an external page or email, or show personality, then it can only help you. For example, I use a headshot in my website because it’s a professional courtesy and an engagement marker.2) Combine photos and text to increase viewer retention and engagement.In a study conducted by Socialbakers, researchers discovered that images on Facebook constituted 93% of the most engaging posts, compared with status updates, links, and even video.Although this data is specific to Facebook, the principle holds true for blog content as well.The appeal of pictures is known as the “picture superiority effect.” According to the dual-coding theory, the human memory has two main forms of retention: verbal and imaginal (directly related to the word “image”). Images encode concepts onto our memory in a concrete way, rather than the abstract form of verbal concepts.This video from Digital Splash Media explains the picture superiority effect, making an overwhelming case for the importance of images.3) Optimize your images so they load quickly.Even though the days of dial-up sluggishness are behind us, we still crave quick load times. As you’re probably aware, quick load times are important for SEO — and the source of greatest lag are often clunky plugins and huge images.The optimal load time is still being debated. A study by Akamai says that two seconds is the “new threshold of acceptability for ecommerce web page response times.” According to their data, 47% of viewers want a two-second load time.In another study by the Nielsen Norman Group, users in a test were asked to look at a page with a large header image that took up 23% of the page. The picture below shows a gaze plot of a user looking at a landing page. The slider image (yellow) took eight seconds to load; as a result, the user spent a mere 1% of their time looking at the image.When the image loaded quickly, the user spent 20% of viewing time looking at the image.Surveys indicate that slow load times are one of the most-hated features of a website. Not only will you lose the value that the image could provide, but you’ll also plain old tick off users.A few seconds is all it takes for a user to lose interest and completely ignore the slow-loading image. You can’t control the user’s connection speed, but you can control the speed of your own website. Note: Hubspot recommends that photos should be smaller than 100KB in order to load quickly.4) Present information in visual formats, like infographics.Many studies have found that the human brain processes images much faster than text. This data coheres with the picture superiority effect, and its impact upon marketing is huge. Your readers will absorb your content far easier if you put it in picture form.According to Mike Parkinson, “the human brain deciphers image elements simultaneously, while language is decoded in a linear, sequential manner taking more time to process.” Showing is better than explaining in many cases.Let’s take a look at an example. Which of these is easier to understand?Most of you would say the leftmost depiction. It’s common to say, “I’m a visual learner,” as opposed to someone who learns better by reading or listening to information. The fact is, all of us our visual learners — our brains are wired that way.This data is one of the reasons why I’m a major proponent of using infographics as part of a comprehensive content marketing strategy. (Here are five free infographic templates in PowerPoint to get you started.)5) Use high quality images to establish credibility.In case you think that pictures are simply a way to increase engagement or interest, listen to this point: According to the Stanford Persuasive Technology Lab, overall visual design “was the number one criterion for discerning the credibility of the presented material.” There are a lot of factors involved in “visual design,” but good quality images need to be present.6) Use images to support persuasive copy and in calls-to-action.A study from the University of Minnesota School of Management and the 3M Corporation analyzed the effectiveness of presentations that contained visual elements and those that did not. The presentations containing visual elements were 43% more effective at converting users to agree with their point of view.Ecommerce is all about the art of persuasion. We as marketers are trying to compel people to take a viewpoint, click a button, or make a purchase. Let’s not forget that we can become far more persuasive simply by using images.7) Position your lead image to the right or left of the first paragraph in your post.According to Buffer, people are more likely to read an article that have an inline image to the right or left of the leading paragraph.The pattern looks like this:Why is it effective? First of all, people are visually attracted to images. An image positioned in this way will invite eye paths to the image and the nearby text. Secondly, people are more likely to read short lines of text than long ones. When compared with lines of text below the image, the lines beside the image seem short. This means that people will be more inclined to read them. As Buffer stated, “The fewer the characters, the easier the text is to comprehend and the less complex it seems.”8) Use one image per 350 words.How many images should you have in your posts? I would suggest you use as many images as you need to in order to communicate your concepts clearly and accurately. According to a study by Blog Pros, in 100 of the highest ranking blogs on the internet, there was at least one image for every 350 words.We live in the age of the visual. From flat screens to smartphones, images are everywhere. As Lori Kozlowski commented in Forbes, “It’s likely we’ll only see a deeper connection to video and to visuals on the Web in the next few years.” People are connecting with your content not only based on what it says with text, but what it says in images, too.How are you using images in your content? Share with us in the comments below!Image Credit: NNgroup.com, NNgroup.com, Socialbakers, NNgroup.com Topics: Don’t forget to share this post! 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Originally published Apr 17, 2018 6:00:00 AM, updated April 17 2018 Don’t forget to share this post! Topics: Google Sheets Google Sheets can be used for a lot more than just storing and organizing your data. With the right add-ons, you can streamline your reporting process, collect big-picture data predictions and analysis, and even send emails — all from your spreadsheets.Learn how to run effective marketing campaigns using Google.Before we dive into the 12 Google Sheet add-ons, here’s a brief overview on how to download a Google Sheets add-on:1. Open new or existing google spreadsheet2. Click add ons in navigation bar → “get add ons”3. Hover over an add-on and click “free” button4. In the pop-up window, sign into your google account and click “allow”4. The add-on is automatically installed5. To manage or remove add-ons, click “manage add-ons”6. If you want to remove the add-on, click the green “manage” button, and then “remove” Important note: You’ll only see these add-ons on a desktop, they don’t work on mobile. Also, most add-ons work for both Chrome and Safari, but some are only designed for Chrome. Now that we’ve got that covered, here are 12 Google Sheet add-ons that can streamline your entire reporting process.Email1.autoCrat: When you’ve finalized a spreadsheet and want to send it to someone else, this add-on enables you to merge your spreadsheet data into a document and email your data as either an attachment. Autocrat can also mass-generate personalized documents.Image credit to autoCrat add-on.2.Yet Another Mail Merge: This tool automates email campaigns, tracks emails, and lets you personalize emails for specific contact groups. To do this, you simply import your contacts into a spreadsheet, and choose a Google email template. You can send one generic email to all your contacts, or customize emails for different contact segments.Image credit to Yet Another Mail Merge add-on.3.Gmail Scheduler: Gmail Scheduler allows you to schedule emails for later. After writing your email in Gmail and saving it as a draft, your spreadsheet will automatically send the email at the appropriately allotted time. Image credit to Gmail Scheduler add-on.Organization:4. Document Studio: If your data is spread out across spreadsheets, Excel sheets, Google Form Responses, and CSV files, this add-on makes it possible to combine all your miscellaneous information into one clean document. Among other things, Document Studio assists you in creating highly sophisticated marketing pitches or business letters. It’s your choice whether you want your final document in PDF format, Google Sheets, Docs, or Slides, Microsoft Powerpoint, Word, or Excel, HTML or Plain text, or an ePub eBook.Image credit to Document Studio add-on. 5. Power Tools: Power Tools is a useful all-in-one service to cleanup data, reformat it, combine sheets, split columns, customize formulas, and more. If there’s one service in Power Tools you use a lot, you can even save it as a favorite. The add-on also automates mundane tasks, like adding or removing text by position.Image credit to Power Tools add-on. Visuals:6. Table Styles: If you want to use your spreadsheets for presentation purposes, Table Styles helps you achieve a sleek style. With Table Styles, you’re able to add custom or predefined styles, fonts, borders, and colors to your sheet. If you were presenting a spreadsheet at a marketing conference with company data, for example, you could use your company colors for a professional look.Image credit to Table Styles add-on.7. Awesome Table: This add-on gives you the option of viewing or analyzing data in other visual forms. Awesome Table transforms your data into charts, maps, cards, visual tables, or other custom interfaces.Image credit to Awesome Table add-on. Data Analysis, Calculations, Predictions:8. Solver: Solver helps you maximize profits, minimize costs, and deal with budget allocation, which is particularly useful if you’re in charge of budgeting multiple marketing campaigns at once. Solver can calculate and model your data, and provide solution optimization, as well.Image credit to Solver add-on.9. BigML: Conceiving predictions with your data is often tricky, time-consuming, and inefficient. This add-on solves that problem by extracting value from your known data and filling the blank cells in each data row with predictions. It also assigns confidence levels to predictions, and populates lead score values.Image credit to BigML.com. 10. AdStage: If you’re employing paid marketing strategies, this tool incorporates your paid marketing performance data directly into your spreadsheet. It provides tools for A/B testing, so you can determine your top-performing campaigns or ads. It also enables you to gather cross-network SEM data in one table, and more.Image credit to AdStage add-on.Publishing and Sharing:11. AppSheet: Building a new mobile app has never been easier — this add-on allows you to fill your spreadsheet with data including contacts, products, inventory, property, and anything else you want tracked, and then automatically converts that data into your new mobile app. If you’re interested in creating a custom app to distribute to employees or customers, AppSheet works effectively within minutes.Image credit to AppSheet.com. 12. MarkdownTableMaker: If you’d prefer seeing your data in a Markdown table, this add-on converts your spreadsheet (or individual columns) into Markdown. You’re also able to save the Markdown conversion to Google Drive, or copy and paste it anywhere else you want.Image credit to MarkdownTableMaker add-on.
TagsTransfersAbout the authorPaul VegasShare the loveHave your say Ex-Dinamo Zagreb chief Mamic: Levy included price for 5 shirts in fee for Spurs Modric dealby Paul Vegasa month agoSend to a friendShare the loveFormer Dinamo Zagreb chief exec Zdravko Mamic has recalled selling Luka Modric to Tottenham.The Real Madrid ace moved to Spurs in 2008.Mamic recalled to Four Four Two magazine: “We already had an agreement for Modric to move to London. I asked Levy (Daniel, chairman) for five Spurs jerseys and he told me that he would give them to me, but that at that point Tottenham would pay a lower sum for the player’s transfer, given that from the agreed €21m it would be subtracted. “Levy is the best negotiator in the world. This story made me realize how much he values every single euro coming out of Tottenham’s coffers.”