Video recaps of all NBA games coming to Facebook Watch

first_imgLATEST STORIES Urgent reply from Philippine ‍football chief Private companies step in to help SEA Games hosting Oil plant explodes in Pampanga town Manchester United defeats Chelsea, advances to FA Cup quarterfinals ‘We are too hospitable,’ says Sotto amid SEA Games woes SEA Games hosting troubles anger Duterte “Basketball fans around the world can interact in real-time and share in their passion for the game.”The online community debate around NBA contests is an offering that excites Devi Mahadevia, Facebook North America Sports Programming Lead.“The NBA boasts one of the most vibrant sports communities on our platform,” Mahadevia said. “By delivering these game recaps and hosting a weekly Watch Party, the league will be able to engage with fans around the world in new and exciting ADVERTISEMENT PH underwater hockey team aims to make waves in SEA Games PLAY LIST 02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games02:11Trump awards medals to Jon Voight, Alison Krauss Grace Poe files bill to protect govt teachers from malicious accusationscenter_img Sports Related Videospowered by AdSparcRead Next US judge bars Trump’s health insurance rule for immigrants Don’t miss out on the latest news and information. MOST READ View comments PDEA chief backs Robredo in revealing ‘discoveries’ on drug war In addition to NBA video recaps, Facebook Watch will feature game recaps for all Women’s NBA, developmental G League and NBA 2K League contests, including the NBA Summer League plus pre-season and playoff matchups.The NBA also will host a weekly Watch Party on Facebook, allowing fans worldwide to watch and interact with game recaps and videos in real-time.FEATURED STORIESSPORTSPrivate companies step in to help SEA Games hostingSPORTSUrgent reply from Philippine ‍football chiefSPORTSPalace wants Cayetano’s PHISGOC Foundation probed over corruption chargesWNBA, G League and NBA 2K League Watch Parties will be held monthly.“We are excited to provide our millions of followers on Facebook with recaps to every game,” said Sam Farber, NBA Vice President, Digital Media. Team Giannis’ Giannis Antetokounmpo, of the Milwaukee Bucks dunks the ball against Team LeBron during the second half of an NBA All-Star basketball game, Sunday, Feb. 17, 2019, in Charlotte, N.C. The Team LeBron won 178-164. (AP Photo/Streeter Lecka, Pool)The NBA, with one of the world’s largest Facebook communities, will make video recaps of every league game available on Facebook Watch, according to NBA Digital.The league, which resumes regular-season play Thursday following a break for Sunday’s NBA All-Star Game, has 400 million followers across all league, team and player Facebook accounts.ADVERTISEMENTlast_img read more

Finally! Google Updates PageRank: Here’s The Real Scoop From 139,000 Websites

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Oct 25, 2007 11:54:00 AM, updated March 21 2013 Google Updates If you’re involved in Internet Marketing, chances are, you have read the news about the recent updates Google has made to it’s Toolbar PageRank number (this is the publicly available PageRank number). Much of the current discussion has been the loss of PageRank by some high-profile sites in articles like “Digg Favorites Slapped by Google” and “Google changing the PageRank Algorithm?”  There has also been a fair amount of speculation as to the cause of this PageRank loss for these popular (and in many cases, highly regarded) websites.(For those of you who don’t know what Google PageRank is, check out The Importance of Google PageRank.)The most common speculation is that these sites lost PageRank because they were selling links, and that this is a “penalty” being imposed by Google rather than just a “normal” update of PageRank. I don’t have a strong opinion (yet) as to whether this was indeed the cause, but I do have some facts related to this recent news. As it turns out, we have access to the Google PageRank data for over 139,000 websites.  This data was collected via our free SEO tool called Website Grader.  Website Grader looks at a number of factors about a website as part of its evaluation — including Google PageRank.So, here are some of the insights drawn from this database. Disclaimer: The following was derived from some quick database queries and should be used for amusement purposes only. I’m not going to try and defend the points below. You don’t have to believe me.  Also, I’d suggest using some of the numbers shown as relative measures indicating trends — not absolute numbers you’d hang your hat on.What You Can Learn About PageRank From 139,000 Websites1) Contrary to what some believe, this recent update did not just reduce PageRank for some number of websites. There were sites that have increased in PageRank as a result of the recent update. A quick scan showed at least a handful of sites with PR5 or higher than rose to PR6 or higher. (As you would expect, there were also improvements in PageRank for a lot of lower ranked sites as well).2) Overall, the average PageRank (across all sites) seems to bounce around a little. If we ignore sites with PageRank 0, the average PageRank for the home page of websites submitted to Website Grader was around 4.59 in March 2007. This increased to about 4.77 in April 2007. Coincidentally, there was a Google PageRank update in that month. I always suspected that the April update was reasonably “liberal” in its allocation of PageRank, now the data seems to back it up. Note: Technically, PageRank is assigned to individual URLs (not websites). What we tracking is the PageRank of the home/default page of a website as that is what most people talk about as a measure of the overall weight of their website with search engines.3) Currently, the average PageRank is about 4.22 in October 2007  (it was 4.16 in September 2007). So, it would seem to me that there has been a drift downward in PageRank overall since the peak back in April.Dharmesh Shah contributed heavily to this article.  In fact, he might have even posted it himself if he were not locked in the basement writing code for HubSpot right now.  (To any law enforcement officials reading this, don’t worry, he is not being held captive against his will.  He has a big smile on his face and is working on “really cool stuff”.) Topics:last_img read more

Are Your Conversion Rates Competitive? Find Out. Take the HubSpot Inbound Marketing Survey.

first_img The ticket winners will be announced a week from today. Winners of the cash prizes will be announced when the survey closes on Sept 22. Folks who complete the survey within the next week will be eligible for both prizes; if you complete it after that, you’ll only be eligible for the cash. . in Cambridge, MA, on Sept 8, and four $500 cash prizes.  Topics: How does your marketing mix or conversion rate compare with your industry’s average? We’ll collect responses, then send you the results so you can see how your company stacks up. To provide some benchmarks and help you answer those questions, today we’re launching the . But how does your system stack up with the competition? If you’d like to know how your conversion rates, your marketing mix or your inbound marketing strategies compare with other companies in your industry, take five minutes to complete In case that’s not incentive enough, we’re giving away six great prizes to people who complete the survey — two tickets to the HubSpot Inbound Marketing Survey So what are you waiting to for? Get on over to the survey and Originally published Aug 13, 2008 9:57:00 AM, updated October 20 2016 Inbound Marketing Summit win those prizes ! If you’re a savvy marketer, you have a range of online tools and techniques you use to reach new customers efficiently. Conversion Rate Optimization this easy survey Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

A Penguin-Damaged Company Makes its SEO Recovery & Other Marketing Stories of the Week

first_imgIt may have been a shorter work week than usual, but the inbound marketing news sure didn’t slow down. Between new feature releases on your favorite (or maybe not) social networks, websites still recovering from the recent Google Penguin updates, and the usual thought-provoking inbound marketing content that fills our tweet streams, we have a lot to catch up on. So here’s a distilled version of all that industry awesomeness in case you missed it while trying to squeeze a five-day work week into four ;-)Recovering From an Over Optimization Penalty From SEOmozFirst, let’s visit Nick Eubanks at SEOmoz to learn more about the recent Penguin algorithm update from Google — if you haven’t read it yet, you can get a quick recap here. This post is useful because it gives us a step-by-step walkthrough of how an actual company who was dinged in the SERPs by the Penguin update recovered its listing positions. So if you or one of your clients is struggling with this problem right now, this post will give you insight into how you can begin to repair your organic search presence.Why Enterprise SEO Shouldn’t Focus Solely on Keywords From Search Engine LandContinuing on the SEO train, this blog post by Ian Lurie gives us insight into an oft-overlooked topic — how enterprise organizations should approach SEO. Because it’s different than the approach many SMBs should take, and one critical difference is that there really shouldn’t be an incessant focus on keyword optimization. Plus, it opens with a joke — might as well have a chuckle while you read about site crawls.Facebook and Google+ Feature ChangesMan alive there was a lot of inbound marketing news this week. First, Facebook announced the launch of Promoted Posts that lets us extend the reach of our page content. Then, Google+ rocked our worlds with the death of Google Places, which was officially replaced with Google+ Local. That’s right, local businesses, now you have to use Google+! Muahaha. Finally, Facebook came back again to make our lives easier by allowing us to schedule our posts for the future, and letting us assign page admins to certain roles that limit (or increase) their ability to make changes to our brand’s social presence.Is Pinterest Really Leading to Product Purchases? From eMarketerThere’s been a ton of hoopla around Pinterest as of late, but does it actually lead to product purchases? eMarketer just released some data to let us know! Juicy data? You sure know how to make a marketer swoon, eMarketer.10 Reasons to Develop for Android First From Marketing PilgrimFinally, Craig Palli at Fisku helped add fuel to the Android vs. iOS fire with this post that asserts those developing (or thinking about developing) a mobile app should first develop for Android, not iOS. Sneak peak: the Android market’s bigger, and there are fewer privacy constraints. You’ll have to keep reading for the other 8 reasons!What other good inbound marketing content did you find circling the web this past week?Image credit: NS Newsflash Technical SEO Topics: Originally published Jun 3, 2012 9:00:00 AM, updated October 20 2016 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

What Exactly Does Google Consider High Quality Marketing Content?

first_img Originally published Sep 5, 2013 6:00:00 PM, updated February 01 2017 SEO and Content Marketing Topics: Every 24 hours, 2 million unique blog posts are published. In light of this statistic, the quest to claim the #1 spot on Google’s search results for key terms in your industry suddenly seems harder than ever, doesn’t it?Google’s search algorithm uses myriad different factors, known as “signals,” to determine quality of content. The factors and their relative weights are all a closely-guarded secret, but you’ll be pleased to know that content creators aren’t completely left out in the cold. It’s critical to not just acknowledge Google’s quality guidelines, but to also make them an integral part of how you approach the production of web content. What Are the Quality Guidelines? Matt Cutts and the rest of the web-spam team offer webmaster guidelines, with a stated intention to “help Google find, index, and rank your site.” The site covers technical and user experience tips before delving into content quality, with a clear caveat that the guidelines aren’t intended to be comprehensive. It’s definitely in your brand’s best interest to avoid using deceptive principles just because they’re not illustrated on the list, and uphold “the spirit of the basic principles.” There’s no substitute for reading the guidelines, but the points consist primarily of the following: Create blog content, landing pages, and site pages for people, not search rankings. Don’t try to trick anyone, and don’t use any tactics you wouldn’t feel comfortable explaining to Cutts himself. Invest significant time and resources into differentiating within your niche, and providing value. Google also contracts with third-party organizations to utilize human quality raters, who use a prescribed method to describe the quality of search results. This feedback doesn’t measure the quality of content or affect results, but instead is used to determine how accurately their algorithm is indexing results by quality. Google has various categories into which content is separated, too, that help determine which articles pass the quality guidelines and which do not. Vital content is stuff that would come directly from a particular company’s site about their products or services. Useful content might answer questions the company website does not, provide reviews about the products or services, or perhaps suggestions for use. Relevant content might include an overview, expand on previous content, or perhaps answer less in-depth questions. Slightly Relevant would, as you may have guessed, provide information that only marginally relates to the topic at hand. Off-Topic, obviously, is content that has nothing to do with the search at all. These third-party organizations manually fight spam under these categories, while also seeking out dirty tactics, including cloaking and redirects, unnatural linking to and from websites, hacked sites, automatically generated content, user-generated spam, hidden text and keyword stuffing, and content with little to no value. Following several leaks of the guidelines given to search raters, an annotated version of the document has been made public. While the 43-page document is pretty much the opposite of light reading, and there’s plenty of information that’s not particularly relevant to inbound marketers, there are some outstanding insights on the definition of spam that are well worth incorporating into your research. What Quality Means for Your Content Strategy In a recent interview with Eric Enge of Stone Temple, Cutts encouraged marketers to “raise the quality threshold of content,” especially when it comes to accepting blog posts from guests. To be clear, originality and quality are definitely intertwined in the eyes of Google. The search ranking guidelines include a look toward expertise and authority, and you certainly aren’t giving the impression that you know what you’re talking about, or are willing to do the legwork on research, if you’re just regurgitating basics. Writing something that’s already been covered by your competitors won’t do you much good unless you add value to the topic. Taking your competitors content and making just a few minor tweaks could even do you some harm. Does continual effort to differentiate in search of quality mean you should exclusively focus on newsjacking, or pick a very narrow focus and stick with it permanently? No, but it adds weight to the concept that content reflects your company’s voice. Your CEO should put significant energy into building a company that adds value to your market, and your content should do the same thing. Quality means delving deeper into topics that fit your company’s focus, and that doesn’t necessarily require choosing a narrow vertical. You can keep your focus broad, but delve deeper into mapping your content toward buyer personas. You can develop a trademark irreverent tone that’s not currently being used by anyone in your market. However you choose to present your content, the most important thing to remember is that it must provide some value. Seek out other articles on your company’s subject and determine the ground that has already been covered. You may want to summarize those points, but the real meat of your work should be wholly your own. Dig more deeply, provide a new angle, make unusual comparisons, and offer your own voice, your own knowledge, and your own interpretation. How you share your quality content is up to you, but it must be something different enough to provide value in a way that no one else is.What Quality Means for Your SEO StrategyCloaking. Hidden text. Keyword-stuffing. Deceptive page titles.These are all practices explicitly forbidden by Google, but they’re not the only ways to suffer poor SEO. In the words of Enge, “just because Google doesn’t currently enforce something, doesn’t mean they condone it.” Will your search rankings suffer if you’re occasionally using long tail keywords in a slightly unnatural way? Perhaps, and if they don’t, they could suffer in the future.However, I couldn’t help but get stuck on one component of their quality guidelines, which recommend you ask yourself “would you do this if search engines didn’t exist?”Would content marketing in the digital space even exist without search engines? While some search experts have theorized that the internet could become so saturated with content one day that solutions like Google, Bing, and Yahoo are rendered useless, that day’s pretty far into the future — if it ever comes. In the meantime, we’ll stick to the best practice of writing content for our buyer personas, creating helpful content that gets resurfaced and referenced time and time again, and optimizing for user experience.Are These Quality Guidelines Enough? Do Google’s quality guidelines contain all the knowledge you need to stay out of hot water, and create content people love? Probably not, but that’s okay. In fact, it’s probably by design — because the intent is clear: Google doesn’t hate content creators or SEO, they just probably won’t reward anyone who isn’t willing to put the legwork into building an authoritative website over time. There are no shortcuts. Bill Faeth is Founder and CEO of Inbound Marketing Agents (IMA), a gold HubSpot partner in Nashville, TN. Check out IMA’s latest ebook, The Science of Enterprise Lead Generation.Image credit: Robert Scoble Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Looking for Your First Job in 2014? Here’s Some Advice From HubSpotters [SlideShare]

first_imgIf you’re graduating from college this spring and you’re one of the 99% of seniors who haven’t nailed down a post-college job, today’s a big day. It’s 2014. It’s time to start getting serious about life after college.Lots of us here at HubSpot remember our own senior year angst (coupled with bliss), so we thought we’d share a few of the lessons we learned. Below you’ll find HubSpot’s top 10 tips for college seniors, plus lots more advice in the SlideShare at the bottom of the post.One more thing: If you’re a college senior starting your job search, make sure you apply to attend the Inbound Business Bootcamp, an intensive one-day introduction to the business of technology for top college seniors. It will help you find the right job after school — and make it a success.Advice for the Class of 2014, From HubSpotters1) “For your first job, be the first one in the office and the last to leave. Vacation is over.”Jill Fratianne (@SpicyLegume), Partner Channel Manager2) “Read books or die.” Eriks Reks (@erikzrekz), Team Lead Support Engineer3) “Take time to thoroughly research companies and network like crazy — you never know who knows someone who can open doors for you.” Elizabeth Graham, VP, Operations4) “Resumes don’t matter at all … unless they’re bad. Make sure yours has been looked over by your school’s career counselor at least once.”Greg Sabo (blog.gsabo.com), Tech Lead5) “‘Proficient in Microsoft Office’ won’t set you apart from anyone. Instead: Learn HTML/CSS and a computer scripting language.”Rob Ainslie (@RobPaulRay), Support Engineer6) “Begin your career being exceptionally good at one thing — progress in your career by being pretty good at a lot of things.”David Weinhaus (www.davidweinhaus.com), Channel Sales7) “Prove you have good judgment. Skills can be taught; judgment can’t.”Joe Chernov (@jchernov), VP of Content8) “Every day of your working life is part of an interview for a job you don’t even know you’re going for yet (so be a good co-worker!).”Adam Darowski (@adarowski), Front-End Designer9) “If you don’t love what you do when you get out of college, change it.”Ian Marlier (linkedin.com/in/marlier), Director of Reliability10) “It will all come together in the end if you are determined and put yourself in situations you may not always feel comfortable in.”Lisa Toner (@LisaToner13), International Inbound Content Specialist Originally published Jan 1, 2014 4:00:00 PM, updated February 01 2017 Career Development Want to know what it takes to get a business job at a growing, fast-paced startup right out of college? Learn from HubSpot, Acquia, Nanigans and others this winter at the Inbound Business Bootcamp. center_img Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

The Triggered Emails You Need to Make Your Marketing Automation Work

first_img Marketing Automation Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack For example, if this is a follow-up to downloading an ebook, include the name of the ebook and a link to the PDF. If it’s a follow-up to registering for a webinar, include the webinar information, including the time and date and how to log in.Once you’ve covered your bases on the transactional information, it’s time to think about what you want your prospect to do next. You have their attention — take advantage of it! Do you want them to convert on a middle-of-the-funnel offer like a demo request or complementary consultation? Or do you want to encourage them to share this offer with their network, to expand the reach of your content? Think about that ideal next step, and include a call-to-action for that in your follow up email.Trigger: Took One Action in a Series, but Not the NextSay your prospect gets close to taking the action you want — like starting a trial of your product — but they don’t quite get to the finish line. They visit the trial landing page, or view some content about your product, but don’t start that trial. This is an opportunity for you to follow up to get them to cross that finish line.What to Send: Related Content and an Alternative ActionPerhaps they didn’t complete that action because of some hesitation — they didn’t want to fill out a form, or they had some additional questions that stopped them from starting that trial. This is an opportunity to follow up with related content (like product videos or resources for the trial) and an alternative action (maybe they don’t want to use a trial, they simply want to get a demo or speak directly with a sales rep).You can even simply ask them in your email … what stopped you from signing up? Anything we can do to help? You’ll be surprised by how many responses you’ll get. After all, these are people who got close to taking an action but had some specific hesitation. You want to both discover and address that hesitation head-on.Trigger: Viewed Specific ContentWhether you have content on specific topics (product pain points, for example), or content aligned with specific parts of the funnel (product pages vs. blog articles), when your prospects view that content, you have more data to use in your follow-up emails.What to Send: Tailored Follow-Up ContentWhether you trigger an email immediately or save this intelligence for future communications, the data you collect about which content people view can be used to make your marketing that much more relevant on a one-to-one basis.For example, if you have content on your website (case studies, blog articles, etc.) that’s related to specific industries or target markets, you can infer that people who view that content are in that industry, and tailor your future marketing messages accordingly. Or, if you have content on your website that is related to specific topics of interest or pain points that you address, you can infer that people who view that content care about that pain point, and tailor your future marketing messages around that topic.Think about the various behavioral data points you have about your prospects, and what you can draw from that to determine what they care about.Trigger: Recently and Highly Engaged or Lacking in EngagementFigure out what your bar is for a highly engaged prospect (perhaps they downloaded at least three ebooks and viewed at least ten blog articles) as well as an unengaged prospect, and respond and market to them accordingly.What to Send: Timely Next Step Call-to-Action or Reengagement CampaignFor your highly engaged prospects, you once again have attention you can leverage. One great option is to encourage them to share the content they just downloaded. But also remember that triggered marketing automation does not need to be solely external (sent to prospects), it can also be internal (sent to your fellow employees)!When a prospect becomes highly engaged, this is a great opportunity to notify that prospect’s sales representative that this is a good time to follow up with the prospect. For your unengaged prospects, send a proactive reengagement email. You may even want to have multiple trigger points (e.g. haven’t clicked on an email in three months, six months, one year) where you send different campaigns to reengage these prospects.For example, after three months, send a reminder to update their email preferences. After six months, ask them if the content is irrelevant and offer them to unsubscribe. And finally, after one year, tell them you will not email them anymore unless they respond.Trigger: Interacted With Your Company, or Mentioned Your Competitors or Industry, in Social MediaAs you listen to what your prospects are saying in social media, you have the opportunity to follow up with those who interact with your company, or those who mention your competitors or specific pain points that you address.What to Send: Comparison Guides, Product Information, or Educational ContentPick a common and valuable interaction that occurs between you and your prospects in social media — it may be asking questions about your product, mentioning that they’re evaluating a competitor, or simply asking a question that relates to the pain points your product addresses.If responding by social media, you likely don’t actually want to automate your response — it will be very easy for your prospect to recognize the impersonal nature of that interaction. However, you can supplement your one-to-one social media engagement with a triggered email campaign with supporting content. For example, if your prospect asks questions about your product, you can send how-to and product feature information. If your prospect mentions they’re evaluating a competitor, you can send comparison guides, third party reviews, or case studies for them to use in their evaluation process. Or if your prospect simply asks a question related to your industry, you can follow up with educational content on the topic of interest.At the end of the day, any of these triggered emails are likely to get a higher response — and higher return on your effort — compared to the typical linear marketing automation campaign. Using some of the same technology, you can reorient your marketing to work around your prospect’s timeline instead of your own, while continuing to drive the actions you desire.For the sales reps out there, the same approach of leveraging triggers works incredibly well in eliciting a response from your prospects. Do the research and follow up based on trigger events to get more sales. Originally published Apr 16, 2014 8:00:00 AM, updated July 28 2017center_img When you hear the phrase “marketing automation,” what do you think of first? A detailed diagram of emails sent to different segments, broken out by email engagement, drawing a line from lead to customer? This has become the norm, yet it is among the least effective automation paths you can set up as a marketer.The inherent flaw in this strategy is that it starts with the marketer’s timeline rather than the prospect’s. The marketer sits down and defines what information the prospect will consume next, what actions the prospect will take next, and the path the prospect will take from becoming a lead to becoming a customer.But if we’re honest with ourselves, we would admit that the world is not as straightforward as that. You might define the funnel stages as Lead to Marketing Qualified Lead (MQL) to Sales Qualified Lead (SQL) to Opportunity to Customer, where leads download an ebook, then become an MQL when they start a trial, an SQL when the sales person follows up with that prospect, an opportunity when they do a trial review call, and customer when they purchase…. But what if they start a trial and then download an ebook? Or what if they get into a sales conversation after just downloading an ebook, never become a customer, and then go cold until they start a trial months later? The reality is that you can’t control what your prospect does or in what order your prospect does it. What you can control, however, is how you react to your prospect’s behaviors. And this is where automation becomes powerful.Triggered emails — automated marketing messages based on a prospect’s behaviors — are powerful because they are inherently relevant and timely. The key to an effective email is relevance plus timeliness plus value, and the first two are baked into triggered emails. It’s up to the marketer to jump on that opportunity and align a valuable offer to those recipients.Not using triggered emails? Here are a few recipes of triggered marketing automation to get you started.Trigger: Downloaded an Educational OfferThis is a great place to start if you don’t have any triggered emails set up, as this is the broadest trigger — engaging the prospects at the earliest stage of the buyer’s journey. What to Send: Transactional Email With Next Step Call-to-ActionIn this situation, your triggered email can be a transactional email — confirming the download (or registration or request) and including any information related to that download. Topics:last_img read more

From Hilarious to Heartbreaking: 10 of the Best Ads from October

first_img Don’t forget to share this post! A dancer sweeps gracefully through a deserted London cityscape. An dinosaur bursts through the ceiling of a night club. A particularly unintelligent looking cat contemplates jumping to a nearby perch.What do all these different tableaus have in common? They’re all featured in creative ads from the past month.If you’ve been out of the loop, don’t worry — we’ve got you covered. Read on to see ten of the most creative, inspiring, and just plain weird ads from the last month.Subscribe to HubSpot’s Agency newsletter today.1) BoseThis mesmerizing spot for Bose’s new QuietComfort 35 headphones focuses on a lone dancer (Maëva Berthelot) entrancingly freestyling her way through completely empty London streets. The ad is set to “Alchemy” by London-based electro R&B artist TĀLĀ.So how exactly were they able to film in some of London’s busiest areas, completely devoid of people, cars, and other distractions? Grey London, the agency behind the ad, managed to block off pedestrians and traffic flow for a few minutes at a time — just enough for them to film the takes they needed. They used an aerial helicopter for the sweeping images of the city, which was understandably subject to strict airspace regulations.”This wasn’t easy to produce,” Grey London’s executive creative director Dominic Goldman told AdWeek. “Most of this was captured in camera with minimal clean-up in post.” The end result is a truly magnetic, gorgeous ad you’ll definitely want to watch more than once.2) ChatbooksThe agency behind the explosively viral Squatty Potty pooping unicorn ad has struck again. This time, the Harmon Brothers are lending their unique comedic perspective to Chatbooks, a subscription-based photo printing service that converts your smart phone snaps into photo albums.The extended spot is intended to introduce consumers to Chatbooks for the first time, but the Harmon Brother’s wanted to steer clear of a typical infomercial tone. Instead, the product is explained by a hilariously “real” mom (played by actress Lisa Valentine Clark), who juggles garbage disposal mishaps, potty training, and crossbow-wielding children with unflappable optimism.3) GustoBeing an HR manager at a small company is hard. Gusto, an HR software startup, wanted to give a shout out to all the HR managers who deftly manage 100+ responsibilities on a daily basis in their first ad campaign. They enlisted the help of Erich & Kallman, a new ad agency based in San Francisco, to make that vision come to life.In a spot-on casting choice, actress and comedian Kristen Schaal was hired to portray the typical HR manager. Her quirky charm and self-possessed nature perfectly encapsulate the profession, and she hilariously swaps into different outfits and personas to accommodate various employee requests.4) The Hospital for Sick ChildrenCanadian agency Cossette produced this captivating and emotionally powerful extended ad campaign for The Hospital for Sick Children in Toronto. Set to a pounding anthem (“Undeniable” by Donnie Daydream), the spot imagines sick children as fighters — medieval warriors, comic book heroes, athletes — combatting their illnesses with an unparalleled ferocity and unshakable spirit.Part of a larger fundraising campaign for the Canadian hospital, the ad stars over 50 actual patients, along with their families, doctors, and nurses. It’s an inspiring departure from traditional ads concerning childhood illness, and is perhaps even more forceful for it.5) CanaryImagine you leave the kids with a babysitter to go see a movie — what could possibly go wrong? This ad for home security startup Canary imagines exactly that.In the spot, one messy disaster strikes after another. The babysitter invites her sketchy boyfriend over for a make-out session, the girls run an overflowing bubble bath for the family cat, and one of the kids decides it’s the perfect time to take the car out for an experimental spin — which, as you might imagine, doesn’t end too well for the garage door.Developed by CP+B Miami, the ad gets a boost from director Peter Atencio’s eye for perfect comedic timing (he directs Comedy Central’s sketch show Key & Peele). It’s a disastrously good time.6) Dollar Shave ClubThis spot for Dollar Shave Club presents more a palatable, normal-guy alternative to the hyper-masculine products that dominate the male grooming industry.In the ad, a man shopping with his girlfriend picks out a shower gel called “Massive Hero,” which promises “a fully jacked amino protein delivery system.” With perfect timing, a body builder enters the same aisle — the ideal consumer for the ultra-manly product. He picks up “Massive Hero” and inexplicably begins to flex and scream.The hilarious, 30-second spot was created in-house at Dollar Shave Club by Alex Karpovsky (a writer/director/actor you might have seen on HBO’s Girls) and designer/musician Teddy Blanks.7) The Wildlife Conservation Film FestivalIt’s rare that an ad makes us stop for a minute in silent contemplation, but its impossible to come away from this short film for The Wildlife Conservation Film Festival without a lump in your throat.Set to “I Dreamed a Dream” from Les Misérables, the film was created pro-bono by DDB New York as part of a larger campaign to raise awareness for wildlife conservation and global biodiversity protection. Zombie Studio produced the animation for the spot, which features a cast of uniquely expressive animals and sinister humans.Warning: This will make you cry.8) Pine SolIn this new series of spots for Pine Sol cleaning products by experience design agency Critical Mass, the cleaning product company sticks to what they know: how to clean things, and nothing else.Each of the campaign’s 16-second ads highlight a brief moment of uncertainty: Will the cat jump on the table? Will the big date go well? Will Jared meet his 401k goals? The narrator makes it clear that Pine Sol definitely doesn’t have the answers to these questions — but they do know how to clean your stuff (hint: with Pine Sol).9) Asus ZenFone 3What happens when you ask ordinary people on the street to direct a commercial for your product? Well, it starts on a beach, and then things get pretty weird.The folks at creative agency SuperHeroes enlisted the help of Matt Rubano and Betsy Kenney (members of Upright Citizens Brigade, the famous improv troupe) to ask random people on the street to come up with the plot of an ad for the new Asus ZenFone 3. The resulting spot includes dinosaurs, aliens, and an international car model named “Renaldo” saving the day at a night club.10) HornbachIf you’ve ever attempted a big do-it-yourself project, you know there are usually some big ups and downs. In this ad for German home improvement chain Hornbach, agency Heimat presents an unexpected metaphor for big DIY undertakings: rolling down a mountainside, naked.The ad starts with a man beginning to dig a pond in his backyard, and we simultaneously follow his progression sliding through varied mountain terrains. At times, the grass is soft and inviting, and his progress is smooth — but there are some definite bumps along the way.Have you seen any great ads lately? Let us know in the comments. Originally published Oct 31, 2016 5:00:00 AM, updated February 01 2017last_img read more

The Ultimate Guide to Creating Shareable Infographics Using PowerPoint or Keynote

first_img Infographics Don’t forget to share this post! Now I realize that I might upset some people when I say this, but too bad: Data is not a requirement of a viral infographic. Of course, data makes it incredibly easy to prove your point by using indisputable numbers — but I’ve also seen dozens of infographics go viral that don’t include a single graph or piece of data.That being said, when you choose to include data in your infographic, there are some important things to consider.The traditional way would be to use charts and graphs:The second way to display your data is to use “data visualization”:For example, you could use a set of 10 “smartphone” icons where seven are colored and three are greyed out to represent the fact that 70% of Americans own a smartphone.Or you could use a unique illustration like a ship race to visualize your data.Just remember: Regardless of what type of infographic you’re creating, make sure that you’re using highly-engaging visuals and data visualizations to bring your content and data to life.Action items for Step #5:Summarize and add in your copy.Add strong supporting visuals to “show” not “tell.”Use charts and visualizations to bring data to life.Step #6: Export, optimize, and upload.Once you’re happy with your infographic, it’s time to get it ready for the web. The first thing you need to do is export the “presentation deck” that you’re working on to a PDF.In PowerPoint, just click on “File” then “Export” from your menu bar.In Keynote, you do the same thing, except you choose “PDF…” from the menu bar.Now that you have a PDF version of your infographic, you need to optimize the file size for fast loading online, without sacrificing quality or readability. Like I mentioned in step #2, there’s a good chance your infographic won’t fit perfectly into the resized PowerPoint or Keynote deck, so here’s a simple solution:Open a photo editing tool (it doesn’t have to be PhotoShop) then crop and/or stitch together your PDF(s) to get the perfect height.Next, resize your infographic to be between 700 and 900 pixels wide. Again, this will preserve the quality of the image while making the file’s size as small as possible.Also, I recommend using a tool like Optimizilla to compress and optimize your infographic even further. Try to get the final file size to be less than 5 MB — and be sure to save the photo file as a PNG or JPG.The next thing you need to do is create a home for your infographic on your website. To do this, create a new page or blog post with a unique URL that you’ll upload and add the infographic image to.This is important because when the infographic is shared around the internet, you want to make sure all the links point back to you so you get more traffic and shares.Action items for Step #6:Export infographic to a PDF.Crop and/or “stitch” together your PDF(s).Resize to 700-900 pixels wide.Upload to a new website page or blog post.Step #7: Go viral with strategic promotion.Real talk: Infographics don’t go viral by accident — even if you’ve got the best infographic in the world.Instead, strategically promoting your infographic by identifying the right people and the right websites can get your infographic in front of thousands of people fast.But before we do that, you’ll want to make sure to optimize your infographic for search engines. SEO won’t necessarily help your infographic go viral, but it’s extremely beneficial because it will help increase your search engine rankings (which means more free traffic to your website).Check out this infographic by Backlinko to help guide you while you’re optimizing your infographic(s) for search engines:After that’s done, here are the next three things you should do:#1: Find websites and blogs that share similar infographics.For example, if I had just published an infographic on email marketing, I would go to Google at type in: “Email marketing infographic.” What you’re looking for are websites and blogs that have published similar infographics made by other people.After you’ve got a decent list of websites who you think will be willing to share your infographic, it’s time for some email outreach. First, start by identifying the authors from each of the websites who published similar infographics. You can usually find the author’s name in the article’s byline:Once you’ve got a list of authors, use a tool like Viola Norbert or ContentMarketer.io to find email addresses so you can start sending personal emails.If you want to learn how the pros do email outreach, check out this article my friend Emil Shour did with Brian Dean at Backlinko. Part of that case study highlights the “Pre-Outreach” and “Content Roadshow” strategies he used to generate buzz for his content.For example, check out Emil’s 2-step approach to email outreach. Instead of doing what most people do and asking for a backlink or share right away (1-step approach) here’s what he did:And because he wasn’t being pushy, he get’s responses like this from people asking to send his content over (2-step approach):See the difference?Now I’ll be the first to admit that email outreach is not the most exciting part about infographic marketing — but it’s crucial if you want to get more eyeballs on your work.Plus, the long-term benefits from the relationships you’ll build with influencers and bloggers will become invaluable down the road.#2: Identify influencers who share similar infographics.The best tool to find these influencers is BuzzSumo. Just type in a topic or copy/paste a specific link to pull up content that is sorted by number of social media shares.For example, if I were doing an infographic on gardening, I’d type in “gardening infographic” into BuzzSumo. Next, I would go through the results one by one and click “View Sharers” on any infographics that are similar to mine:This will give you a list of the people who have shared that infographic, which is helpful because you can sort by number of followers to identify influencers with a large number of followers who have shared infographics that are similar to yours.Like in the last step, find their email address and start reaching out one-by-one. Aside from Viola Norbert and ContentMarketer.io, another clever way to find someone’s email address is to subscribe to their blog — the welcome email and all future emails should come from an address that you can respond to.As an alternative, if you can’t find someone’s email address, you can always use Twitter to reach out publically:Sam Hurley has hundreds of thousands of followers but still responded and shared my content:See how I used the same 2-step outreach approach like the email example from above?Ask if they want to see it.If they say yes, send the link.Not being pushy is the key to getting responses and getting your content shared. You might also consider sending a friendly “thank you” note after an influencer shares your content to strengthen the relationship:#3: Submit your infographic to infographic directories.These directories are basically websites that curate infographics for other people to see. And they are the perfect place to get your infographic discovered by people who might want to share it on their website.Trouble is, there are dozens of these directories out there, so instead of manually doing each one by yourself I recommend using Fivver to pay someone to do it for you. You don’t need to have someone submit your content to 50+ directories — just stick with the people who only add it to the top 10-30 infographic directories.Once you’ve added you infographic to the right directories, share it through all of your marketing channels:Share with your email listsSchedule multiple social media postsPaid ads / remarketing adsAdd links to infographic on relevant website pagesShare with industry partnersSend to influencers/bloggers who’ve shared your content in the pastShare with any brand or person you mentioned in your contentAction items for Step #7:Optimize your infographic for search engines.Share infographic with the right bloggers and influencers.Promote through all your digital marketing channels.Wrapping UpAlright, so I know this was a long one … but be sure to bookmark this article so you can come back and refer to it at any time during the infographic creation and promotion process.Need more help? I’ve put together a few bonuses to guide you along — including a 20-step infographic checklist (we only covered seven here), as well as a handy teardown video. Click here to grab those.What other infographic creation questions do you have? Share them in the comments below. If you’re still having an issue creating your layouts, add some wireframes to a blank presentation deck and use the “Shapes” tool to trace layouts until you get the hang of it. Last note: If you’re using Keynote, once you’re happy with your wireframe, I recommend that you “Lock” the shapes in place, that way when you’re adding in content later, you don’t accidentally screw up the layout. (You’ve been warned!)Action items for Step #3:Find layout inspiration on Pinterest.Use the “Shapes” tool to create your wireframe.Create infographic sub-sections using shapes.Step #4: Choose a color and typography palette.Now with your snazzy new wireframe, you’re ready to choose colors and fonts.Let’s talk colors first: A color palette is one of the most subtle, yet crucial aspects of any creative project. Your color palette will set the tone for your infographic and tie visual elements together.When designing an infographic, I like to choose two different color sets. The first color set is the background(s), where I typically use soft, subtle colors so I can draw attention to important elements with brighter colors.Here are a few examples:Of course the flip side of that is to use bold background colors. But even with white text, it can make the graphic difficult to read. The second set of colors you choose will serve as your primary palette. These can be brighter and more eye-catching –“flat” colors are very popular for infographics.Here are a few examples:Keep in mind that it’s a smart idea to choose a palette that compliments your brand’s style. You can use a tool like Adobe Color to build a pallet around any color you’d like.If you don’t want to build your own palette, I recommend that you check out Colour Lovers for endless inspiration created by other people:Make sure that you’re not choosing too many colors as that can create “disconnect” between important areas of your infographic and overwhelm readers. If all else fails, using different shades of same color is always a safe bet.Once you’ve got a nice color palette, it’s time to choose a font combination. The first thing you should do is avoid fancy or intricate fonts. (Even if it compliments your brand.)Why? After you resize the infographic to a “web-friendly” size, those types of text can be extremely difficult to read. Instead, stick with easy-to-read fonts like Arial, Open Sans, Courier and Verdana.When choosing a typography combination, you can combine two fonts, or use variations of the same font.Check out the two examples below:Make sure that you’re not using any fonts below 16 pts as it becomes extremely difficult to read once you resize your infographic in step #6. There is one exception when it comes to the fonts however: You don’t have to match your header’s title with the rest of your typography — you can take a bit more creative liberty with that area of the infographic.For example, check out these great headers that grab your attention immediately with eye-catching typography:Want some incredible fonts for your title, sub-headers, and body text that you can download and use for free? Check out this article.Action items for Step #4:Choose a background color scheme.Choose a primary color scheme.Select an easy-to-read typography combo.Step #5: Add in your content, charts, and visuals.Now it’s time to take all the resources you collected in step #1 and extract the most focused, actionable content for your infographic.Start by adding in your sub-headers and body text to the wireframe you created in step #3:Make sure that your copy is short and to-the-point like the example above. You’ll also need to include links to every resource you cited at the bottom of the infographic:Now, it’s time to bring your words to life. To do this, use strong visual elements that instantly get your point across by “showing” not “telling” your readers:You could make every single visual by yourself, or you could use my best-kept infographic design hack: Purchase community-made visual assets from online marketplaces. Websites like Graphic River, Creative Market, and Flat Icon sell visual assets made by professional designers that you can purchase and use in your projects.For example, check out this sleek icon set you could purchase and use on any of your infographics:There are dozens of other icons sets, illustrations, header images, and more that you can use to give your infographic a more professional look and feel immediately.However, if you’re like me, once in awhile you want to make your own visuals from scratch. For example, one day I couldn’t find a decent “flat style” image for a fire pit, so I decided to use the “Shapes” tool in Keynote to “build” my own firepit. Check out how I made it below: Topics: Want to learn how to plan, publish, and promote viral infographics?You’re in the right place. But let’s start by making something clear: If you’re thinking, “I’m not a natural designer” or “I’ve never made an infographic before,” you’re not alone.However, instead of making excuses, answer this: Have you ever made a presentation in PowerPoint or Keynote?Great. Believe it or not, you’ve got the skills to make an infographic. And now that I know you can do this, I’m here to walk you through the seven steps that I take when creating infographics.Save countless hours using these free, pre-made templates to design your infographics.The plan is to cover each of those steps in detail so you know exactly how to create and launch infographics for your business as well. Let’s dive in.How to Create Shareable Infographics Using PowerPoint or Keynote123Save123SaveStep #1: Choose topic and collect content.If you’ve already got a blog and some content under your belt, the best place to find a topic is to look at your most popular content from the past.Just head over to Google Analytics (or dig into your HubSpot software) and pull up your most popular pages (from the last 6-12 months) by going to Behavior > Site Content > All Pages.From there you’ll be able to see which topics your readers are already most interested in.It’s a smart idea to match your infographics to the topic of your most popular blog posts because:First, you’ll be able to content from those blog posts in your infographic to fast-track your project.Second, you already know your audience is interested in those topics.For example, one of the clients I work with owns an interior design firm and her blog has some great content on it. But the most popular blog post month after month was her article on “questions to ask when interviewing an interior designer.”So we decided to use that content and create an infographic around that topic:Because all of the content was already written, all we had to do was come up with the design.Alright, so what if you don’t have a lot of content to work with?I recommend that you head over to Google Trends, Google’s Keyword Planner, HubSpot’s Keywords App, and/or BuzzSumo to research what’s being searched for and shared most often.If you’ve never used Google Trends, then you’re in for a treat. You can use this tool to see what topics are trending and most popular in real time. Plus, you can see how popular a topic was in the past and then compare that to other topics.Check out the popularity of “infographics” vs. “magazine ads” from 2004 – 2016:So how do you guarantee your topic will be a home run?Use Google’s Keyword Planner (HubSpot customers: Try HubSpot’s Keyword App) to see the exact number of people who search for specific keywords and topics so you can instantly gauge the popularity of a topic. Since we’re talking about creating viral infographics in this post, don’t forget to also research your topic in BuzzSumo so you can find the most shared topics and content online to confirm people’s interest. Once you’ve got a topic, it’s time to do some research. One of the best parts about infographics is that you don’t have to write much copy by yourself — almost every single infographic online includes quotes, data, and resources from other people and brands.To get started, you’ll want to open up an app like Evernote and write down everything you personally know about the topic you’re covering, plus every sub-topic you want to research.After you’ve got your own notes down, head over to Google Search and start the research process. For example, type in phrases like: “best (my topic) articles,” “(my topic) statistics,” “(my topic) quotes,” “(my topic) blogs,” and “(my topic) infographics.”This will give you dozens of great resources to pull ideas and data from that you can include in your infographic. Just don’t forget to save the website address (URL) for each resource you cite.Lastly, it’s important that you remember this is an infographic — not a blog post. That means you should only collect the most important, focused data and resources. Ignore all the gritty details and “fluff.”Action items for Step #1:Choose and validate a topic for your infographicCollect and cite important resources you’ll quoteStep #2: Create and re-size a blank presentation.This step is super easy. All you need to do here is create a blank presentation deck in either PowerPoint or Keynote and resize it to the shape/size of an infographic.Personally, I prefer Keynote. But rest assured that every single tool you need to make infographics are available in both PowerPoint and Keynote.Let’s start with PowerPoint: Click “Design” then “Slide Size” to resize your deck.(Note: 6.5 x 50 inches in the maximum size in PowerPoint.)For Keynote: Go to the “Document” options, click “Slide Size” to resize your deck.(Note: 900 x 6000 points in the maximum size in Keynote.)Don’t agonize over getting the “perfect” height for your infographic, just give yourself enough space to work with. (You’ll learn how to crop and optimize your infographic in step #6.)Action items for Step #2:Create a blank presentation in PowerPoint or Keynote.Resize the deck to an infographic-friendly size.Step #3: Wireframe each section using shapes.Both PowerPoint and Keynote have “Shape” tools which will allow you to create (you guessed it) shapes.PowerPoint has more options for shapes than Keynote as you can see below:In this step, our goal will be to use those shapes to create a “wireframe” and layout each section you’ll need for your infographic.Here are the basic areas / sections that you’ll need to create:Header / Title AreaIntroductionBody / Main ArgumentConclusion“Brought to you by…” SectionCited ResourcesIn most cases, each of these sections on every infographic will remain relatively the same. The only exception is the “Body / Main Argument” section, which will vary depending on your goal for the infographic.For example, a comparison infographic would need to have a different “wireframe” and layout than a timeline infographic to effectively illustrate your point:That’s why it’s smart (like with any creative project) to start with the end in mind. The creation process will be a lot easier if you can picture an outcome and work towards that. And I’ve seen too many infographics fail because they focus too much on fancy design instead of creating a solid wireframe and layout that compliments their topic.Let’s be clear: The “design” is how your information looks, but the “layout” is how your information is organized and presented. The layout is far more important than any fancy design elements.First, you’ll want to use rectangles and borders to define large areas of your infographic like in the example below:Don’t worry about the colors just yet, we’ll get to those in the next step.Next, using a combination of rectangles, squares, circles, triangles, and lines, create your subsections:When creating your wireframe and layouts, there are two important design rules to consider:You need to make sure there is enough white space so your infographic is easy to read.You need to create hierarchy with your most important content and sections at the top. Originally published Oct 31, 2016 6:00:00 AM, updated July 28 2017last_img read more

18 Instagram Apps to Make Your Posts Stand Out

first_img4. PixlrPrice: FreeAvailable on: Android and iOSWith Pixlr, you can build your own filters with effects, overlays, and textures. When you’re happy with a filter you’ve created, you can save that filter and use it again. This can be particularly useful if you’re trying to build a unique brand image. Pixlr also lets you selectively adjust your brightness and sharpness. It includes a red-eye fixer and an array of photo-editing tools. Images via Android Apps on Google Play12. Get Instant Likes and HashtagsPrice: FreeAvailable on: AndroidGet Instant Likes and Hashtags gathers the top tags for each category and shows you the most popular ones, making it easy to make hashtag decisions quickly. You can also add, edit, and remove categories, and create custom hashtags, so you can copy all your hashtags at once and paste them into your post. Images via App Store3. SnapseedPrice: FreeAvailable on: Android and iOSSometimes, your photo has varying degrees of darkness and brightness and you don’t want to auto-enhance all of it. Snapseed’s brush tool allows you to selectively adjust for exposure, saturation, and color temperature, which is ideal for situations where you’d rather selectively edit. Snapseed also gives you plenty of control and fine-tuning, and even provides tools to remove small blemishes or unwanted objects. Instagram Apps for FollowersThere aren’t many automated ways to gain followers, which makes the task a tedious challenge for any social media manager. Fortunately, the following tools can combat this challenge. Although the apps won’t let you buy followers, they offer legitimate options to gain and manage followers organically. You can decipher why people unfollow you, how to improve your social media visibility, and how to keep your followers long-term. With the help of these tools, you can attract a larger following and ensure your current followers are happy.6. Followers for InstagramPrice: FreeAvailable on: Android and iOSFollowers for Instagram shows you accounts that unfollowed you, accounts that haven’t followed you back, and accounts you should be following based on similar accounts you already follow. You can use this data to strengthen weak relationships, make your followers happier, and understand the reasons an account might unfollow you. You might find that accounts are unfollowing you for simple, fixable reasons — like posting infrequently. Hopefully, fixing these issues improves your relationship to your Instagram audience longterm. With 500 million daily active users on Instagram, it’s not enough to just rely on the 24 standard filters and tools available within the app anymore. To truly set yourself apart from the other brands competing for attention, you’ve got to supplement your Instagram game with some extra apps.Lucky for you, there are plenty of apps and tools available to help you edit Instagram photos, gain followers, attract likes, and analyze your performance. Unfortunately, a lot of these tools aren’t as helpful as they seem.Download 25 Free Business Instagram Templates.To help you take your Instagram posts to the next level, we’ve compiled a list of all the best apps and tools that will help you at any stage of your Insta journey. These tools will make your Instagram content distinguishable, memorable, and impactful. You might not be able to reach all 500 million potential customers, but you’ll be able to reach the ones that matter most to your brand.Best Instagram AppsVSCOPriimeSnapseedPixlrLitelyFollowers for InstagramSocial RocketCrowdfireTracker for InstagramFollowers & Likes on InstagramInstaTagGet Instant Likes and HashtagsMagic Liker for Like TagsInstagram InsightsHootsuite AnalyticsIconosquareUnion MetricsSquarelovin Don’t forget to share this post! 5. LitelyPrice: FreeAvailable on: iOSIf you’re frustrated by photos that look overly filtered and edited, Litely is the tool for you. Litely offers uniquely subtle filters with the intent of enhancing the natural beauty of a photo. You can drag your finger anywhere on the image to make adjustments, and tap your finger to compare “before” and “after” versions. You can also choose different variations of the same filter (like “argyle,” “argyle high,” or “argyle faded”) to ensure the filter looks natural with your photo. Images via App Store7. Social Rocket Price: FreeAvailable on: iOSSocial Rocket is a “likes/followers” marketplace: every time you like someone else’s post, you gain points to exchange for followers or likes on your own posts. Although this is probably an inefficient long-term solution, it can be helpful in the beginning when you’re trying to build an initial following and want your content to spread. Originally published Mar 19, 2018 6:00:00 AM, updated March 19 2018 Images via App StoreInstagram Apps for LikesOn Instagram, likes are the strongest indicator we have when evaluating whether our audience is happy. Plus, the more likes your post gets, the higher it’ll appear on people’s feeds, and the more popular it’ll become. While there are no apps that allow you to buy likes, there are apps that help you attract more likes by offering suggestions, popular hashtags, and favorable captions.11. InstaTagPrice: FreeAvailable on: AndroidInstaTag allows you to discover the highest trending hashtags, which is valuable since popular hashtags change daily. By knowing the trending hashtags, your posts are more likely to show up ahead of the less relevant competition. There are dozens of categories and hundreds of tags, and you’re even able to search tags across categories.center_img Instagram Photo Editing AppsInstagram’s in-app filters leave something to be desired. If you’re looking for an easy way to make your photos look more professional and unique, try out one of these alternative photo-editing apps. Whether you’re looking for a wider selection of filters developed by professional photographers, or just want to remove blemishes from selfies, these will do the trick.1. VSCOPrice: FreeAvailable on: Android and iOSVSCO provides free filters that often beat Instagram’s in-app options in terms of quality and professionalism. VSCO also offers plenty of editing tools (like customized sharpen, brightness/contrast, and skintone correction), so you can fully tweak your photo before exporting to Instagram. Plus, like Instagram, VSCO offers its own social capabilities: you can follow people directly on VSCO, and post and share photos from within the app. Images via App Store8. CrowdfirePrice: FreeAvailable on: iOSCrowdfire identifies your inactive followers. If you know your inactive followers, you can delete them from your followers pool and fix your ratio to get better analytics. Crowdfire also provides automated DM messaging, recognizes when people unfollow you, and helps you find new followers.Images via App Store9. Tracker for InstagramPrice: FreeAvailable on: iOSInstagram doesn’t offer any efficient tools for unfollowing or following accounts in bulk. Tracker for Instagram allows you to do this directly from the app. It also shows you your overall post performance, and analyzes how followers engage with your account, so you can discover your most active users.Images via App Store10. Followers & Likes on InstagramPrice: FreeAvailable on: iOSFollowers & Likes on Instagram creates lists of your most engaged and least engaged followers, which is helpful because it gives you a better understanding of your target audience. It also shows you which posts attract the most likes and comments from your best followers. Knowing your most popular posts helps you evaluate and modify your future content strategy. Images via TopAppsLike.comInstagram Analytics AppsRegardless of where you are in your Instagram strategy (i.e. still creating it, or have been implementing it for years), it’s important to gather analytics to figure out how well you’re doing, and where you could be doing better. With the right Instagram analytics tools, you’ll be able to improve your strategy, attract a larger audience, and make your existing followers happier than ever.14. Instagram Insights Price: FreeAvailable on: Android and iOSInstagram actually does offer its own native analytics tool. Instagram Insights does require you to have a Facebook Business profile, but if you don’t have one, it’s a simple four-step process to get set up. The tool offers powerful insights, including how many times people use the Send Message option on your Instagram story, how many people have saved your posts, and how well your Instagram advertisements are doing.Image via Buffer Blog15. Hootsuite AnalyticsPrice:Free 30-Day Trial, Professional Version is $30/monthAvailable on: Android and iOSAlong with metrics like audience growth and traffic, Hootsuite gathers insights like how people react to your posts according to language or gender, and what types of action your followers are taking. You can also customize the insights you collect, which is particularly helpful if you’re testing out unique engagement factors or collecting specific data.Image via Hootsuite16. IconosquarePrice: Free 30-Day Trial, Professional Version is $30/monthAvailable on: Android and iOSWhile the above two tools focus on your business alone, Iconosquare also examines the community (and competition) by identifying the most important Instagram influencers in your industry. This is great if you’re interested in hiring influencers to promote your brand, but aren’t sure where to find them. It’s also helpful if you’re just starting to build your Instagram strategy, and want to see what other brands are doing for inspiration. Iconosquare also provides analytics on engagement, and analyzes hashtag growth and popularity. Images via App Store17. Union MetricsPrice:Free Account Checkup, Lite Version is $23/monthAvailable on: Android and iOSUnion Metrics’ free Instagram Account Checkup shows you the best time to post for your network, your most loyal followers, your top hashtags, and your best-performing posts. The paid version gathers more specific information including a profile analysis, analytics, and hashtag monitoring. If you’re unsure about paying for it, test out the free Checkup Tool and see what you think.Image via Union Metrics18. SquarelovinPrice:FreeAvailable on: Android and iOSSquarelovin provides analytics regarding growth, engagement, number of followers, best and worst times to post, and top hashtags. Best of all, the analytics are delivered daily, weekly, and monthly, allowing you to narrow or broaden your focus and your analytics as you see fit. This is especially helpful if you want to A/B test a few different Instagram strategies throughout the month, and want to compare weeks or even days.Image via Squarelovin Instagram Followers Topics: 2. PriimePrice: $2.99Available on: iOSPriime offers a selection of over 100 filters created in collaboration with professional photographers. If you aren’t sure which filter will look best, you can even receive recommendations from Priime’s Smart Suggestions. Images via Android Apps on Google Play13. Magic Liker for Like TagsPrice: FreeAvailable on: iOSMagic Liker helps you search multiple tags at the same time, find popular tags suggested by the app, search through daily suggested tags, or search posts by category like, “only videos,” or “only photos.” It also provides captions that are currently popular, for additional caption-writing inspiration.last_img read more