Trail Mix November 2012

first_img Powered by Flash MP3 Player Winter has come a little early to the mountains of the Mid-Atlantic.  As this November Trail Mix goes live, the higher elevations of the Blue Ridge Mountains are blanketed with an early – and heavy – snow.  Time to hit the slopes or strap on the snowshoes, get outside and head into the whiteness!Make sure you take this month’s fantastic Trail Mix with you!We kick off November with “Bilgewater Blues,” a funky blues jam from Jimmy Herring, one of the South’s living guitar legends.  Herring has played with Aquarium Rescue Unit, The Allman Brothers Band, Widespread Panic, Phil Lesh, and more, and has spent much of the latter part of 2012 supporting his second solo release, Subject To Change Without Notice.Trail Mix is also thrilled to present a track from Grammy winning artist Kathy Mattea.  Mattea, a West Virginia native, has become a leading voice in the struggle mountain top removal.  Her latest record on the Sugar Hill label, Calling Me Home, speaks to her deep Appalachian roots.True to form, Trail Mix is all over the musical map this month.  We have Australian singer/songwriter Paul Kelly, Irish folkie Luka Bloom, rockabilly queen Rosie Flores, and some great regional artists in Antique Firearms, The Mason Brothers, The Bloody Angle, The Last Bison, Aaron Burdett, and Bryan Elijah Smith & The Wild Hearts.We are also happy to have tracks from Ari Hest, Jim Byrnes, Forest Sun, The Coal Porters, The Trishas, and many more for you.  Make sure to give Trail Mix a spin this month.  Download or stream at home, work, or on your intelligent device of choice.  Spread the word.  Help us share the music these fantastic artists have so willingly shared with us.  And if you take a notion, grab a disc from one or two or these great bands or catch them live if they are coming through your neck of the woods.Download Trail Mix November 2012 here.Click here to open the player in a new window.Download more music from month’s past here! They never go out of style.No flash player!It looks like you don’t have flash player installed. Click here to go to Macromedia download page.last_img read more

5 reasons marketing deserves a seat in the C-Suite

first_imgThe times are changing, and marketing is no longer an afterthought in even the smallest of companies. With fierce competition looming over our heads, and regulatory issues consuming the lives of many, a marketing presence is needed in the C-Suite now more than ever. Long gone are the days where a Marketing Director’s only responsibilities are placing newspaper ads, processing community donations, and maintaining tchotchke inventory.Here are five reasons why marketing deserves a seat in the C-Suite…1. Big Data. Let’s face it, big data is a Billboard #1 hit these days. Who else within the organization is responsible for the management of big data? Finance? No. Too many numbers to crunch and GL’s to balance. Operations? Definitely not. With changes in infrastructure and technology, operational inefficiencies take up the majority of their time. Compliance? Ha. In the age of fraud and frivolous lawsuits? That goes without saying. That’s right, big data fits with no department other than marketing. Between CRM tools, MCIF capabilities, and core system metrics, marketing is the only department with the experience and wherewithal to dissect the data into meaningful insights, and drive the decision-making process.2. Strategy. Executive-level marketers should own the strategic marketing plan and work closely with interns and marketing managers to implement the deliverables within the plan, ensuring that objectives are met. If your organization lacks a marketer in the c-suite, it is also likely that you lack a comprehensive strategic marketing plan. This results in members of the executive team constantly poking and prodding your marketing team for “flavor of the month” product promotions and sales, unaware of how detrimental this is to the organic growth of the organization. Next to the overall strategic plan, the strategic marketing plan (customarily also containing sales and business development strategies), is a secondary necessity to completing a successful business plan. continue reading » 13SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblrlast_img read more