Man City slash Hart asking price further as West Ham wait

first_imgManchester City are willing to slash their asking price for Joe Hart.The Daily Express says City are understood to have placed a £25m asking price on Hart if the 30-year-old moves to one of City’s top-six rivals in the Premier League. But they will lower that valuation to £20m if he joins a lower-placed team.So far there are no bids on the table, apart from an offer of a season-long loan from West Ham.But after loaning Hart to Torino last season following Pep Guardiola’s controversial decision to replace him with Claudio Bravo, City are keen to sell this summer, especially as they had to subsidise most of his wages during his year in Italy.last_img

Dr. Joseph K. Ruminjo Offers Additional Insight on the Use of Catheters to Treat New Fistula Cases

first_img ShareEmailPrint To learn more, read: Posted on June 3, 2010October 16, 2014Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)Earlier today I posted a guest blog post from Dr. Fatouma Mabeye on a recent meeting in Benin of midwives from West and Central Africa. The goal of the meeting was to explore the role of midwives in preventing and treating fistula—and to discuss the use of Foley catheters to treat new fistula cases. Dr. Joseph K. Ruminjo, Maternal Health Task Force Editorial Committee member, is an obstetrician-gynecologist and the clinical director for the Fistula Care project, managed by EngenderHealth and supported by USAID. I asked Joseph to share his thoughts on the post. Here is what he had to say:Immediate catheterization for select fresh fistula is one of the four key prevention interventions for fistula. The other three are family planning, use of partograph, and appropriate Cesarean section. Together, these four interventions make up the key prevention interventions of EngenderHealth’s Fistula Care Project. Building on the work done by Dr. Kees Waaldijk, when it comes to catheterization, the following are important considerations:– What is the process for selecting appropriate cases or those that are most likely to succeed?– What is the actual percentage of that selection that will then go on to heal spontaneously? A sub-group of these do not heal completely, but the fistula becomes small enough for quicker and simpler repair.– What does all of this translate to in terms of cost-effectiveness and safety? For instance, you might need to have the catheter in-dwelling for many weeks; in most but not all facilities, this translates into the woman being an in-patient for all those weeks.– With regard to training midwives or any other health personnel to do the actual catheterization (rather than the case selection) there is no great mystery to the procedure; indeed, most midwives will already know how to do a safe, clean, urethral catheterization for women from their midwifery training.– Foley’s catheter was mentioned in today’s blog post, but the catheter need not specifically be Foley’s. Dr. Mabeye’s post was very useful and informative. It provides a good analysis of the important role catheterization can play in treating new fistula cases.Share this:last_img read more

New Jobs and Internships in Maternal Health

first_imgAsiaChief of Party: EngenderHealth; NepalDeputy Director, Family Health: Bill & Melinda Gates Foundation; New Delhi, IndiaSexual Reproductive Health and Rights Specialist: CARE; Kathmandu, Nepal North AmericaAssociate, Postpartum Family Planning and Rapid Response Mechanism, Family Planning 2020: United Nations Foundation; Washington, D.C.Communications Specialist—Maternal and Child Survival Program (MCSP): Jhpiego; Washington, D.C.Communications Summer Intern: MSH; New York, NYData Visualization Specialist—MCSP: Jhpiego; Washington, D.C.Evaluation and Research Intern: EngenderHealth; New York, NYGender Based Violence in Emergencies Specialist: United Nations Population Fund (UNFPA); Multiple LocationsHealth Systems Strengthening Technical Advisor: The American International Health Alliance; Washington, D.C.Internship Programme: UNFPA; New York, NYMonitoring & Evaluation Director: Jhpiego; HaitiMonitoring and Evaluation Senior Advisor: MSH; Arlington, VASenior Manager, Monitoring and Evaluation: MSH; Port-au-Prince, HaitiSenior Program Officer, Learning and Evidence, Family Planning: Bill & Melinda Gates Foundation; Seattle, WASexual and Reproductive Health and Rights Events Intern: CARE; Atlanta, GA—Is your organization hiring? Please contact us if you have maternal health job or internship opportunities that you would like included in our next job roundup. Share this: Posted on June 2, 2017November 6, 2017Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)Interested in a position in reproductive, maternal, newborn, child or adolescent health? Every month, the Maternal Health Task Force rounds up job and internship postings from around the globe.AfricaChief of Party: Jhpiego; ZimbabweCommunication and Knowledge Management Officer: EngenderHealth; MalawiCommunications Manager: Jacaranda Health; Nairobi, KenyaFinance Manager: Jacaranda Health; Nairobi, KenyaGlobal Director of Research and Impact: Living Goods; Kampala, Uganda (preferred) or Nairobi, KenyaPerformance-based Financing (PBF) Team Leader: Management Sciences for Health (MSH); Abuja, Nigeria ShareEmailPrint To learn more, read:last_img read more

Info on the switch to Empire

first_imgFor our NY health insurance members: You can see answers to some FAQs on our Empire page.  Confused about the difference between a copay and coinsurance?  Take a look at the glossary of insurance terms. Unfortunately, yes, our servers were on the fritz for a while last night, but you should be able to access all the areas of the website now!  And of course, you can contact Member Services for help.  Hold times on our phones will probably be longer than usual for the next few days, so if you’d like you can call back later this week or early next week.last_img

Disability insurance is one of the smartest investments a freelancer can make

first_imgWhen you work for yourself, every day you can’t work is a day you don’t make money. That’s why, when those sick days add up to an extended illness and no income is collected, it can quickly become difficult to pay your bills or even to make your rent. Unless, of course, you are covered by disability insurance.What is disability insurance?In its simplest form, disability insurance is a plan that protects you when an injury or illness prevents you from working. It is intended to help maintain your lifestyle if you are unable to work for an extended period of time. By providing you with a portion of your monthly average paycheck, it prevents you from having to tap into savings, or worse, resort to taking out loans or facing financial hardships.There are two kinds of disability policies: short term and long term. Let’s take a closer look at each of these policies, and what they are intended to cover.Short-term disability insuranceA short-term disability policy will cover you for a period of two to five years. Because of the time limits associated with this kind of policy, it is best for people who know their disability will have an end date. It can cover you through a scheduled surgery, cancer treatments, or even through pregnancy and the birth of your child — the freelancer’s version of maternity leave, if you will.Long-term disability insuranceWhile short-term policies do place limits on the time period during which you can collect benefits, long-term policies do not. This kind of policy covers you in “worst-case scenarios:” a writer whose severe carpal tunnel syndrome makes it impossible to perform her craft; a driver who experiences permanent vision loss. It’s for the types of unexpected mishaps that may never resolve, therefore making it difficult to know when or if you will ever be able to work again.What kind of coverage does disability insurance provide?While both short- and long-term disability policies can help make up for lost income, it is important to note that no policy will pay out your full monthly salary.Depending on how much you are willing to pay, you may find a plan that will cover up to 60% of your monthly income, but keep in mind that most people only need a policy that offers 50% of your typical paycheck. If, for example, you make $50,000 a year, you should aim for approximately $2000 a month in disability coverage.Another factor to consider when choosing your policy is the waiting period before benefits can kick in. In other words, how long you have to be unable to work before you can start collecting monthly checks. With short-term policies, the waiting period is minimal — typically about a week between the injury or illness and the ability to collect benefits.With long-term plans, the waiting period will be longer, and may affect the premiums you’ll pay on the plan. At Freelancer’s Union, we offer long-term policies with 30-day and 90-day waiting periods, meaning you would have to be unable to work for one to three months before you would receive a check. As a general rule of thumb, you should expect to pay more for a plan with a lower waiting period.I’m young and healthy. Do I really Need to Think about Disabilities?Unfortunately, the answer to this question is a resounding “yes.” According to the Social Security Administration, 25% of 20-year-olds will become disabled before they are old enough to retire. The SSA also notes that 1 in 5 Americans are currently living with disabilities, which means that each and every one of us should consider a sudden inability to work a very likely possibility. While this may seem frightening, we can help alleviate some of that worry by insuring against this possibility.How do I apply for disability insurance?Many insurers will put you through a rigorous health exam prior to obtaining disability insurance. They may also penalize you for being self-employed, over a certain age, or in a field that they determine to be “high-risk.”Fortunately, at Freelancer’s Union, we have streamlined the process to help self-employed individuals secure the protection they need. When purchasing one of the two long-term disability plans we offer, you will need to submit several years of tax returns in order to confirm your income and determine your available benefits.After that process is complete, you will select your desired waiting period and your monthly premium will be determined (check out this chart to help understand how much your policy is likely to cost)Still have questions? Don’t worry, we’re here to help! Just reach out to us at with your query, or click here to get started with the insurance application process.last_img read more

Should a Customer Ever Apologize? 5 Times When a Customer Needs to Say “Sorry”

first_imgHas an organization or university offered you an opportunity with a stipend? Whether it’s an internship or apprenticeship, a stipend is a set amount of money that helps offset living expenses. This fixed amount is financial support provided while you’re… Full Story,Truth is, there is a lot to be excited about when it comes to college: new friends, a new routine, (college parties!), and more independence. But along with all these perks, it’s also time to start thinking about your finances…. Full Story,A routing number is a unique number that identifies a specific banking institution. Each routing number is made up of nine digits. Routing numbers are sometimes referred to as an American Banker’s Association routing transit number or an ABA RTN…. Full Story,It’s stressful enough having a car loan over your head and staying on top of your monthly payments. But what if you have an upside-down car loan — in other words, the amount you owe on your set of wheels… Full Story,When you’re trying to get your financial house in order, it’s easy to get lost in the specifics. You might stress about how to adjust your budget, where to find some extra cash for the holidays or what funds to… Full Story,Shortly after graduating from New York University with a Master’s degree, Melanie Lockert turned to food stamps, as she worked her way out of $81,000 in student loans. “There were a lot of emotions around carrying that debt. It caused… Full Story,Traveling is one of the best things in life, and luckily, low funds don’t have to dash your dreams of enjoying an epic adventure. A wealth of destinations—both in the U.S. and abroad—are so affordable that even hardcore penny pinchers… Full Story,While we don’t yet have flying cars that collapse to the size of a suitcase, pneumatic tubes that transport us from room to room or machines that automatically bathe and clothe us in the morning, every day we’re getting closer… Full Story,Times have changed since Grams and Gramps were your age, looking to settle down and buy their first home. But today the house with the white picket fence—or that trendy loft in downtown—isn’t completely out of the question if you… Full Story,We recently hosted a Twitter chat as part of our #RealTalkSeries. And let’s just say, things definitely got real. Many of you joined us to discuss “taboo” and cringe-worthy money questions such as how to improve a bad credit score,… Full Storylast_img read more

PODCAST: India’s Low-Carbon Transition, According to Montek Singh Ahluwalia

first_imgMontek Singh Ahluwalia played a key role in economic reforms that put India on a sustained, high-growth trajectory, before retiring in 2014 as deputy chairman of the Planning Commission, a cabinet-level position.He continues to provide commentary on current events, such as suggestions for reforms to the Indian electricity subsidy system, global financial architecture and global development institutions.In a recent visit to World Resources Institute, he presented to staff on how India can make its next economic transition, to high-efficiency, low-carbon growth—and addresses the vested interests that will need to be addressed before that transition can be made.Afterwards, he stopped by our studio for an interview with Lawrence MacDonald, vice president for communications at WRI. Their conversation follows up on points made in Ahluwalia’s presentation, including the economic benefits of climate action—for example, how it can reduce water stress—and ventures further, for example into India’s carbon price and what U.S. advocates could learn from it.“There is not adequate understanding that climate change will have negative consequences. It is helpful for us to anticipate those and to bear the costs of corrective action,” Ahluwalia says.Listen to the podcast below:last_img read more

Banning Straws and Bags Won’t Solve our Plastic Problem

first_imgHow Consumers, Governments and Businesses Can Beat Plastic PollutionThat same Danish study suggests that the most eco-friendly bag option for consumers is polyester, reused at least 35 times. This keeps plastic pollution out of our natural spaces and reduces the per-use environmental impacts of the bag to the lowest-possible levels. However, it will take a lot more than reusable bags to solve the plastics pollution problem. Right now, only about 9 percent of plastics are recycled globally.As of January 1, China refused to import most recyclable materials from the United States and other developed countries, claiming the materials exceeded acceptable contamination levels. This has backed up the flow of disposed paper and plastic, causing serious problems for local waste management companies. However, there may be an ironic upside to China’s decision. For too long, the easy option of shipping excess recyclables to China has resulted in underinvestment in in optimizing plastics, maximizing their recovery and reducing waste.Governments at the state and federal levels need to team up with private industry to address more systemic issues. We need to invest in redesigning plastics so that they can be readily broken down into their molecular units and remanufactured into new plastics of the same quality, the essence of a closed loop system. We need better recycling technology that can address the major obstacle of recycling plastics: about 25 percent of plastics collected are contaminated and therefore unusable. We need to reinvest government budgets in the infrastructure and associated policies needed for these systemic solutions. Once these technologies are deployed at a large scale, we can start recapturing the economic value of plastics, incentivizing their recovery and recycling, while minimizing plastic pollution and overconsumption of natural resources.We need a wider array of smart public policies, a recycling infrastructure that’s right-sized for the problem, better recycling technology and new business models. Banning single-use plastic bags and straws without significant further action is putting a finger on a spigot at a time when we need to suppress the tidal wave. It seems to be the summer of plastic bans. Starbucks, Hyatt, the city of Seattle and others have all committed to phase out plastic straws. Stafford Township in New Jersey passed a plastic bag ban just last month, joining dozens of other American cities and states imposing taxes or bans on single-use plastics.But is this a good thing?Not if that’s all we do.The Case for Banning PlasticUse of single-use plastics (think wrappers, straws and bags) has skyrocketed over the last few decades. But as I explained recently, our ability to recycle these plastics at scale remains poor. Globally, 8 million metric tons of plastic trash leak into our natural spaces each year, harming wildlife, mucking up the ocean and jeopardizing people’s livelihoods.A dolphin swims through plastic bag pollution. Photo by Jedimentat44/Flickr So it’s understandable why bans are becoming popular. The beaches of New Jersey, for example, bring in billions of tourism dollars each year, creating jobs and funding local municipal needs. These sprawling, sandy spaces and the busy boardwalks that line them are an important part of local life. There are clear personal and economic incentives to keep these beaches clean, which make plastic bans politically palatable despite the inconvenience.Monmouth County, New Jersey, which earned nearly $2.5 billion in tourism revenue in 2016, adopted what Clean Ocean Action called the most comprehensive plastic ban in the United States. The law was passed in May 2018, just before the start of beach season, and prohibits local businesses from distributing plastic bags, straws and Styrofoam containers. Local coverage of the ban indicates that it was well-received by residents and business owners. Monmouth Beach Mayor Sue Howard explained that, “If you live on the Shore, and you walk on the beach, and you see plastic straws and Styrofoam containers, you know what the damage is.”Where Plastic Bans Fall ShortIt’s encouraging that local governments are focusing on passing laws to fight plastic litter. Unfortunately, while these laws may reduce the most visible form of plastic pollution, it could be at the expense of other environmental impacts. That’s because, somewhat ironically, disposable plastic bags require fewer resources (land, water, CO2 emissions, etc.) to produce than paper, cotton or reusable plastic bags—by a wide margin.For example, Denmark’s Ministry of Environment and Food found that you would need to reuse a paper bag at least 43 times for its per-use environmental impacts to be equal to or less than that of a typical disposable plastic bag used one time. An organic cotton bag must be reused 20,000 times to produce less of an environmental impact than a single-use plastic bag. That would be like using a cotton bag every day for nearly 55 years. (Note that these figures aggregate the bags’ impact on water use, CO2 emissions, land use and more, but they do not include their impact on plastic pollution.)Banning plastic straws is also increasingly popular. Starbucks recently announced that it would phase out use of plastic straws by the year 2020. Straws don’t provide as much utility as bags, so for many this is an easy adjustment.But these bans leave the impression that they solve the plastics pollution problem without much discussion of systematic solutions. As a society, we should think holistically about the products we use and their impacts. We can’t just ban bad products—we must invest in alternatives.Many cities, states and businesses have banned or taxed single-use plastic bags. Photo by Zainub Razvi/Flickrlast_img read more

5 Steps to Building an Email Re-engagement Campaign

first_img By removing the inactive ones and focusing on the active recipients, you will maintain a highly responsive list. That will enhance your familiarity with the list and let you perform more accurate testing. You might be surprised at how much more effective A/B split testing can get. Be ready for some interesting results! .  at Topics: 4. Perform More Accurate Testing Did you know that, on average, about 70-75% of your email list is inactive? I, too, jumped in surprise when hearing that from email marketing expert Per Caroe of 3. Purge the Dead Ones Photo credit:  Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Email Marketing Campaigns We don’t want this to happen. So here is how you can go about a complete re-engagement campaign: What types of emails can you send them? Surveys, birthday e-mails and special promos are among some of the most popular campaigns. Separate the subscribes who responded to your first email and follow up with one of your best offers that they have previously neglected. Don’t be limited by what other companies have already done. Think outside the box and make sure you track the results.   After you launch the re-engagement campaign, you will see that some recipients remain inactive. If the list is actually dead, save yourself some money and remove these emails. Purging data tends to scare marketers since managers like to see big numbers. Don’t make the same mistake by treating quantity as quality.   If the majority of your subscribers are not engaged, you should seriously consider launching a series of re-engagement campaigns. Now that mail clients are using engagement metrics to determine your reputation, improving the levels of activity is crucial not only for revenue growth but also for deliverability. As Tara Natanson of Constant Contactcenter_img , “focus on the first 90 days of messaging.” Make sure your first communication with new recipients is relevant and respectful, prompting them to take instant action and remain engaged. “Turns out the smartest investment lies in making your on-boarding process as strong as possible,” wrote Jeanniey. 5. Make On-boarding Process Stronger While reengagement campaigns can be effective in some situations, they can also be pretty time-consuming and expensive. In order to limit them, you should strengthen the on-boarding process of email subscribers. As Jeanniey Mullen 1. Wake Up the Zombies  Create a filter for the people who haven’t opened your emails in 9 months and build a campaign geared towards them. Ask them if they are still interested. Prompt them to make a decision. Force them to take action. By including a provocative subject line and a personal message, you might be able to pull them in emotionally and retain their attention. There is a high probability you will get them to act. 2. Types of Re-Engagement Campaigns Lyris MarketingSherpa’s recent Email Summit noted H4NUM4N wrote Originally published Feb 2, 2011 4:00:00 PM, updated October 20 2016 , “If people on your list aren’t engaging, then the ISP will think your messages aren’t important to your subscribers and may place them in a spam or trash folder.” Have you worked on any out-of-the-box re-engagement campaigns? Share them with us in the comments below.last_img read more

6 Ways to Instantly Improve Facebook Fan Engagement

first_img Your fan community can be a valuable resource when conducting research. Use surveys to collect information about your fan base. Trying to determine what kind of content is most valuable to them? Want some Facebook Fan Page lack luster is not only good for building stronger evangalists, but more enagement actually means more traffic back to your website. Facebook uses an algorithm call Once you get your fans buzzing, don’t just sit back and watch. Get involved! Join their conversations, thank them for their contributions, and continue to nurture the discussions happening on your Page. You shouldn’t be a silent facilitator. You should be an active member of your Page, too! Use Facebook’s discussions feature to spark conversation or debate on a certain topic related to your business. Invite fans to share their opinions on a hot-button industry issue. You might end up learning something new about your fan base, or it might even spark an idea for a blog post or an ebook. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack EdgeRank ? You might be attracting new fans to your business Page, but if they’re not actually engaging with you, you’re missing out on an important opportunity. Facebook fans can serve as  fans who will be more likely to share your content and spread positive messages about your company and its products/services. First thing’s first. Are you at least giving your fans the opportunity to engage? Whether you initially turned off this functionality intentionally or not, it’s important to enable comments on your Wall. Within your Page’s settings under “Manage Permissions,” make sure your Page’s posting ability is set to allow users to write or post content to your Page’s Wall. You might just find that the reason your fans weren’t engaging in the first place is because you simply weren’t letting them! , and by ‘liking’ your Page in the first place, they’ve already indicated a level of interest in what you have to offer. ? What things have you tried, and how have they worked? So how do you activate your fans to be more engaging? A great way to encourage engagement on your Page is by posing questions to your fan community. Ask them for advice on certain topics; ask them to share their favorite blog article on a given topic; ask them for their opinions on industry news and announcements. The possibilities are endless, and questions are sure to get your fans talking. 6. Participate! Here are 6 tips to help you instantly improve fan engagement on your business Page: If a 5. Start Discussions In what other ways can you improve engagement on your Facebook fan page powerful brand evangelists for your business , they likely follow your business and already know a bit about you. This also means they probably have some opinions to share with you. Request their feedback! Ask them to share their thoughts on a new product, service, or feature you’ve launched. Motivate them to tell you how you can make their experience on your Page even better. Then listen to what they have to say, thank them for their feedback, and seriously consider implementing it. This will make them feel like a valued member of your community and emphasize that your company thinks their feedback is respected and appreciated (because it is!). ? Want to know which features of your product/service they value the most? Create a quick poll using Facebook’s question feature and post it to your Wall. bigger 1. Enable Comments Topics: ideas for your next blog article 2. Ask Questions 4. Conduct Surveys super to determine what stories show of in a users newsfeed. The more a person enages with your Page the higher the likelihood that those actions will appear to their friends driving more likes and website traffic. Nurturing these current fans into even Does your Facebook Page enagement 3. Request Feedback Originally published Jun 30, 2011 2:13:00 PM, updated October 20 2016 fans will ultimately reward you with a larger following of Social Media Engagement Facebook user is a fan of your Pagelast_img read more

The Top 10 Qualities of High-Quality List Posts

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Originally published Mar 30, 2012 2:09:00 PM, updated July 28 2017 Content Types In an online world where the quality of your blog content is only increasing in importance, the fabled ‘list’ post commonly gets a bad rap. It’s unfortunate, but definitely understandable. You can easily drown in a sea of particularly low-quality, low-value lists posts.But hey — not all list posts have to suck! While there are definitely some pretty awful ones out there, you can also find quite a few very valuable, high-quality list posts floating around the internet. So let’s not judge a list post by its title. I’m a firm believer that the list post does have a place in the world of high quality blog content. And to no surprise, this post about lists posts is largely a list post itself. You can be the judge of its quality, but I stand by my beliefs.First, let’s talk a little bit about common misconceptions about list posts. Then we’ll dive into the characteristics of high quality ones so you can start squashing the myth that all list posts are subpar … by writing awesome ones!Common Misconceptions About List PostsLast week, Daily Blog Tips published an article highlighting some common misconceptions about list posts and explaining why it’s silly to think about list posts in those ways. Let’s quickly review the points the article made:”List posts are just for lazy writers.” Pish posh! In fact, when done well (meaning it’s not just three, sentence-long points slapped together), a list post can take just as long — if not longer — than any other type of post for bloggers to write.”List posts aren’t right for my style/niche.” Huh? Why are list posts — a type of post — conceived as fitting only certain industries? A list post could work for any industry, as long as the subject matter and quality fit the audience. “List posts have to be really long.” Wrong, wrong, wrong. There’s no rule that your list post needs to be a laundry list of useless information or that it needs to include a minimum number of items. In fact, a super long, 100-point list runs the risk of sounding daunting to readers, deterring them from reading it and turning them away.The thing is, people love the classic list post! They tell the reader exactly what — and how much of it — they’re going to get out of the post, plus they’re very shareable. They’re also easy to scan, and with so much content available on the web these days, being able to scan a post and still grasp a helpful nugget or two of information is highly valuable. Here are a few examples of the types of list posts we’ve published recently on this very blog, all of which we believe are high quality posts that have performed well in terms of traffic, leads, and inbound links:”9 Ways to Increase Visibility for Your Best Blog Content””7 Keyword Research Mistakes That Stifle Your SEO Strategy””13 Brands Using LinkedIn Company Page Features the Right Way””5 Actionable Insights to Extract From Your Landing Page Analytics”Now for the meaty stuff. If you’re convinced that list posts can be a part of your blogging strategy, make sure the ones you publish include these top 10 qualities of high-quality list posts.1) Includes Items That Stay True to the List Subject/AngleSometimes a blogger will start writing a list about one thing, and then when he/she is done, it turns out to be a list that takes on a completely different angle because their research revealed more information about a slightly different subject. The problem is, this new angle is no longer relevant to their audience. Don’t let this happen to you. If, after your initial research, you find that the points you’ve brainstormed don’t fit with the subject you intended, scrap it and move on.Another common symptom of bad list posts are list items that don’t quite fit with the others. For example, if you notice in this very list post, all of the items on this list are qualities of awesome list post. If one of my points was, in itself, an example of a list post, that wouldn’t make sense, right?  Be consistent and parallel. If you’re writing a list of examples, they should all be examples. If you’re writing a list of best practices, they should all be best practices. It’s easy to stray off-topic when you’re trying to compile a hearty list, but you need to avoid it. Otherwise your list — and your writing — loses its integrity.2) Dense With Valuable Takeaways (No Fluff!)The biggest indicator of a lousy list post is one that contains a ton of fluff and no real, valuable takeaways for the reader. Here’s an example of what we mean:3 Ways to Improve Your Social Media MarketingBe unique! Do something to stand out from your competitors.Take risks! Try out-of-the-box ideas.Measure results! Use your analytics to tell you what’s working.What a fantastic list post! I’ve learned — absolutely nothing. No wonder list posts have a terrible reputation. That took me 60 seconds to write. Sure, on the surface, each of these list points sound valuable. You absolutely should do all these things in your social media marketing. But it doesn’t tell you exactly how to do those things. Your list shouldn’t just give readers a list of things to do and expect them to figure out how to do those things themselves. It should also walk them through the steps required to actually do those things.A great list post nixes the fluff and concretely explains each item in detail. And while every point you make on your list might not be new to all your readers, if a reader walks away thinking, “Well, I already put numbers 3, 4, and 6, into practice, but I can’t believe I’ve been missing out on numbers 1, 2, and 5!” — then you’ve probably got yourself a high-quality list!3) Links to More In-Depth Information When NecessaryOne of the ways you can make sure you’re hitting on point #2 is to direct readers to other resources when necessary. Great list posts are comprehensive. It also means they can get pretty long and unwieldy, especially if you’re truly committed to point #2. That’s why sometimes it’s okay if you have to point your readers to another place for more in-depth information. For example, we recently wrote a list post entitled, “9 Ways to Make Your Marketing Analytics Actionable.” Number 8 on the list reads “Score & Prioritize Your Leads for Sales,” which could be a blog post in itself — and hey … it is! Giving our readers enough information for that section to be truly helpful would have involved copying and pasting the entirety of that post into our list post, and that wouldn’t exactly have been the most helpful choice. So what we did was explain the point in a moderate amount of detail, and then directed readers to the other post where they could find more in-depth information. Don’t be afraid to do this in your own list posts. And if you have to link to an external resource because you haven’t the written the post yourself — great! You’ve just passed off some link love, and you also now have another article idea for your blogging backlog!  4) Explains List Items Using Relatable ExamplesPiggybacking again on point #2, sometimes one of the best ways to adequately explain a point on your list is to use an example to support it. Real examples are ideal, but sometimes even a hypothetical works just as great. In fact, we’ve used each of these example types in the first 3 items on this list! The main thing to consider when selecting or concocting an example is to keep it as relatable to your readers as possible. If the audience of your blog is comprised of a variety of readers representing different industries or businesses (like ours), this can be tricky. The key here is to keep your examples general so that everyone can relate. Here comes a hypothetical example to explain what I mean about using hypothetical examples …In our list post, “7 Keyword Research Mistakes That Stifle Your SEO Strategy,” for example, we use the broad, hypothetical (even mythical!) example of unicorn farms/breeders to more easily explain points 4 and 5 on our list so that everyone could relate.5) Numbered Items This is an easy one. If you’re writing a list-style post — and especially when you use a number in the title of your list post — number your list items! This is particularly important when you have a longer list, because readers like to be able to gauge their progress as they’re reading through the list (i.e. “only halfway to go” or “I’m almost done!”). Readers may also like to reference certain points on a list later or share them with others, and being able to refer to a specific number rather than having to count themselves and say “it’s the 16th item on the list” is a much more user-friendly experience for your blog audience. Don’t make things difficult for your readers.6) Includes an Appropriate Number of List ItemsWhile we’re talking about numbers, let’s clear some misconceptions about them. Some list bloggers are of the camp that you should choose a number before you start writing your list and make sure you have enough points to fit that exact number. We are not. Sitting down and saying you’re going to write a list consisting of 14 items makes no sense. What if there really ends up being only 11 truly solid, valuable items that make up that list? Does that mean you should come up with 3 more forced or somewhat repetitive items just to achieve your goal of 14? We think not.The rule of thumb is: just be comprehensive. This very list post includes 10 items because that’s how many I thought were individually valuable and indicative of a high-quality list post for this particular subject. Originally I had brainstormed 11, but as I started writing, I cut one out because it wasn’t that different from another point, and they could easily be represented as one.As we mentioned before, list posts can easily become unwieldy. When you sit down to start drafting your list post, decide how granular you want to make your topic. This will help make your list more manageable. The title you craft can also help you stay focused. For example, if you’re a plumber writing a list post about the various ways you can unclog a drain, you might decide to stick to “The Top 4 Ways to Unclog a Drain,” rather than writing a lengthy list post covering “The 50 Different Ways to Unclog a Drain.”Furthermore, do some testing and research if you want to glean some best practices for your list posts. An internal study of our own blog, for example, revealed that posts for which the title indicated 6 items or fewer didn’t perform as well as when the title indicated the list contained 7 or more items. The lesson? While we sometimes still write lists posts containing 6 or fewer items, we don’t include the number in the title for those posts. For example, our post, “Why Every Marketer Needs Closed-Loop Reporting” is essentially a list post, but it’s not framed that way in the title since it only includes 6 points. Do your own analysis to determine best practices for your business blog.7) Uses Category Buckets (For Longer Lists)Now, if you had decided to write that list post of 50 different ways to unclog a drain, your list post would look pretty daunting, considering the sheer number of items it would include. In this case, a great practice is to use subheaders to break up your list into categories. This makes the list much more scanable (remember how people love to scan blogs?), and a lot less overwhelming at first glance.For example, when we published “25 Eye-Popping Internet Marketing Statistics for 2012,” we broke up the statistics into 5 sections: “The Internet in 2012,” “Mobile in 2012,” “Social Media in 2012,” “Video in 2012,” and “Ecommerce in 2012.” If some of our readers didn’t give a squat about ecommerce, they could easily scan the post and avoid that section. Perfect!8) Contains Logically Ordered List ItemsYour list, like any other post you’d write, should flow and tell a story. How you do this will definitely depend on the subject and contents of your list, but here are some great organizational structures to choose from: alphabetical (great for glossaries), chronological (great for step-by-step guides), by popularity/importance — most to least or least to most (great for top 10/20/50 lists). Another best practice is to emphasize your strongest points in the beginning, middle, and end of your list to keep readers engaged throughout.When I sat down and brainstormed this list, for example, it was just that — a brainstormed list. It was unorganized and all over the place. But once I’d identified all the points I wanted to include, I rearranged the furniture a bit. I realized how easily numbers 5 and 6 would flow into each other, and how number 5 would make sense after discussing points 2, 3 and 4. Number 1 was a great starting point, and number 10 made the most sense last, since that’s likely the last thing you’d tweak when writing a list post. Sometimes your list points will practically arrange themselves (e.g. “5 Steps to Do X”), and sometimes there won’t be as obvious a story (e.g. “20 Ways to Do Y”). Just put the time into figuring it out and ordering your items as logically as possible.9) Parallel FormattingI’m not as strict about this one as some list post purists, but in general, I agree that your list post should have a consistent and parallel look. Failing to do so only confuses readers, especially when they can’t tell that they’ve moved onto a new item on the list because the header style was inconsistent or under-emphasized.  Here are some helpful guidelines to consider:Try to keep sections similar in length.  Use the same header style to highlight your individual list items, and make sure it stands out.Make sure your list item headers are written in parallel fashion (i.e. if it’s a list of action items, each should be led with a verb)Use images and bullet points to break up text when appropriate.10) Clear and Catchy TitleAs we mentioned in the beginning of this post, one of the reasons people have always loved list posts is because they know exactly what — and how much — they’ll get out of them. There is no guesswork involved, and expectations you’ve set for your readers are very clear. Make sure your title epitomizes that. An effective list post title should accomplish two things in order to entice readers to actually read the post: 1) capture the readers’ attention and 2) clearly indicate the value or what the reader will learn, and 3) indicate how much they will learn with a number.For example, earlier this week, we published “The 7 Aspects of Inbound Marketing Most People Screw Up.” Do you have to wonder what this post will be about? No! You know that after reading this post, you’ll know which 7 parts of inbound marketing people tend to screw up so you can avoid screwing them up, too. And chances are, you probably don’t like to fail, right? So you’re probably kind of intrigued to learn if you’re one of “most people” and, if so, what you should stop screwing up.What’s your take on list posts? What else would you add to our list of high-quality list post qualities? ;-)Image Credit: MStewartPhotographylast_img read more

A Step-By-Step Guide to Creating Better Facebook Ads [Infographic]

first_imgDon’t think you have an audience on Facebook? Facebook has 1.3 billion users of pretty much every age, job title, hobby, and socioeconomic status. Most brands can develop an audience on Facebook — they just need to figure out who their audience is and how to reach them.And with the decline in organic reach, more and more companies are using Facebook advertising to do just that.Free Resource: How to Reach & Engage Your Audience on FacebookTo help marketers make the most of their Facebook ads, SurePayroll and Ghergich & Co. put together the following infographic. It’ll teach you how to:Target Facebook advertising and content to people who have visited your website, used your app, or signed up for an email list.Target similar or “Lookalike” audiences.Set up a campaign aimed at getting Likes on your Facebook Page.So keep on reading to get more information on attracting the Facebook Fans you never knew you had.737Save Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack 737Save Originally published Jul 7, 2014 2:00:00 PM, updated August 25 2017center_img Facebook Advertising Topics:last_img read more

How to Have More Productive Group Brainstorms: 10 Tips to Get Everyone Involved

first_imgThe lesson? Go outside, try a new room, stand in the hallway, go out for lunch … just get out.9) Avoid letting the leader start. Having a brainstorm with a mix of executives, upper management, and their reports? It’s often best to ask management to save their suggestions until others have had a chance to toss around some ideas. “Participants who are easily intimidated will hitch their wagons to the boss’s ideas, probably at the expense of their own creativity. And more rebellious participants won’t come near the boss’s ideas, even though those ideas might indeed have merit,” explains Sam Harrison, author to several books on creative ideas. It’s also important to note that anchoring bias — our tendency to rely heavily on the first piece of information offered — also plays a role in this type of scenario. If you allow the leader to speak first, it can become difficult for other group members to look beyond their initial judgment, and ultimately hold them back from offering new ideas. 10) Provide visual tools. Considering approximately 65% of the population are visual learners, it’d be limiting to reserve brainstorms for just verbal communication. Some ideas require a diagram or a doodle. Others require an elaborate map that stretches from one side of the white board to the other. In order for everyone in the group to truly understand one another’s ideas, it’s important that you provide the means to explain things visually. Don’t have access to a room with a white board? Create a kit that can be used whenever someone at your company holds a brainstorm. This can be a box filled with paper, markers, scissors, clay, string, wire, Legos, tape, etc. Sure, it sounds a lot like arts and crafts, but these types of tools allow for hands-on brainstorming — which could be the key to unlocking your team’s creativity. How does your team approach brainstorming? Share your favorite tips and tricks in the comments. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack How many times have you uttered the phrase, “I wish I’d thought of that”?It often seems that certain people have the power to formulate creative, inspired ideas, but the truth is, you and I are just as capable as the next person. Sure, unleashing your creativity isn’t always easy — especially when you’re brainstorming in a group setting. In order to keep your business competitive and have more productive brainstorms, you need to account for different personality types, points of view, and preferred ways of learning.To help you hold more meaningful group brainstorms, embrace the following tips and tricks. From icebreakers to games to free tools, you’re sure to find an approach that gets the wheels turning for your team.How to Have More Productive Group Brainstorms1) Allow people to submit ideas anonymously.It’s a paranoia shared by all human species: What will other people think? When it comes to brainstorming, sometimes our wildest, craziest, most unrealistic ideas happen to be our best ones. Unfortunately, many of them never see the light of day, as we are often plagued by our unproductive obsession with what might happen if we speak up. Best defined by the concept of evaluation apprehension, this all-too-common anxiety can suck the innovation right out of your group brainstorm. To combat it, consider asking members of the group to submit ideas anonymously before the meeting.If you’re looking for a handy tool to help simplify collecting anonymous suggestions, check out Free Suggestion Box. This easy-to-use website lets you set up a suggestion box, share the box’s unique URL with your teammates, and collect their honest feedback without revealing their identities. Check it out:2) Ask people to come prepared.While it may seem obvious, often times people come to brainstorms without having put much thought into the topic at hand. This can lead to a lot of awkward silences and a lot less creative thinking. The solution?”What the most creative companies do is tell the members of the group to come up with lists of ideas before they come to the brainstorming session. What the group is really powerful for is exchanging ideas and then having ideas bump up against one another and merge in surprising new ways that any one person might not have thought of on their own,” notes creativity expert Keith Sawyer.In other words, by asking group members to bring a few ideas to the table, you create a launching point for more ideas to surface. To enforce this, you might want to pass around a spreadsheet for collecting ideas prior to the meeting. 3) Gamify it.Move over brainstorming, there’s a new technique in town: Gamestorming. This new way of looking at brainstorming opens up an opportunity for people to have fun while surfacing results. It’s visual, messy, loud, and innovative … just like brainstorming should be. Interested in trying it out in your next group brainstorm? Here are a few exercises:Squiggle Birds: Want to stretch your visual thinking muscles? This activity will help you do just that. [Learn How to Play]Draw Toast: Need a fun way to get people warmed up and thinking systematically? Ask them how to make toast. [Learn How to Play]Carousel: If you’re looking to come up with a fresh solution to a problem, this quick exercise will help you gather and share insight from all points of view. [Learn How to Play]4) Start with an icebreaker.When you’re jumping from meeting to meeting, getting in the right frame of mind to think creatively can be challenging. You’re thinking about your social media engagement, budgeting issues, and unanswered emails, all while also trying to bring something constructive to the table.Depending on the focus of your brainstorm, there are a ton of interesting icebreakers you can kick off your meeting with. For example, if you’re brainstorming idea for a particular demographic, PR Daily suggests that you ask the group to pretend that they are planning a party for the audience you’re looking to reach. They should determine specific details — venue, playlist, menu, theme, etc. — in order to get in the mindset of the group you’re targeting.Another option? Word association. Help your group start thinking about the bigger picture by creating a word web of terms that relate to your challenge or promotion. From here, you can identify patterns and trends that will prove useful when developing ideas.5) Invite an outsider.There are a ton of cognitive biases that influence the decisions we make, and failing to recognize your own biases is a bias in itself — it’s called blind spot bias.  Considering it’s much easier for people to recognize cognitive and motivational biases in others than it is to identify them in oneself, it’s a good idea to brainstorm and come to decisions with the help of a group. But not just any old group will do …In an effort to take a step back from the situation, try inviting someone from a different team, department, or level of the organization to join your brainstorm. By having an outsider in the room, it’ll be easier to minimize biases, as this person can serve as a devil’s advocate for your ideas. 6) Host the brainstorm online. Whether some of your team members work remotely or you sit side-by-side, choosing to hold an online brainstorm could be the solution you’ve been looking for. A study on electronic brainstorming and group size found that larger groups were able to come up with more unique, high-quality ideas when they used electronic brainstorming versus verbal. Not to mention, members expressed more satisfaction when participating in this format. Why? The research concluded that electronic brainstorming has the ability to reduce production blocking, in which waiting your turn interferes with the cognitive process of generating ideas. 7) Set a fleeting deadline.As many of us know all too well, sometimes all it takes is the looming threat of a deadline to ignite action. Much like leveraging the Pomodoro Technique — in which you work in brief, 25-minute stints with breaks — limiting the time you spend on a group brainstorm could serve as a helpful kick in the pants for all involved. Rather than giving yourself too much time and space to come up with ideas, creative Nicole Steinbok suggests you hold a 22-minute meeting. The way Steinbok sees it, this limited deadline typically provides just enough time to accomplish an intended goal — without having to deal with all the banter. Here’s a look at how the ideal 22-minute meeting should play out:8) Opt for a change of scenery.Are you holding your brainstorms in the same meeting room every time? Switch it up.  According to an article on study habits from The New York Times, our brains make subtle associations between what we’re focusing on and the background sensations at the time. For example, a 1978 experiment found that students who studied 40 vocabulary words in two different rooms performed better than students who studied the words twice in the same room. Productivitycenter_img Topics: Originally published Dec 4, 2015 6:00:00 AM, updated December 01 2017 “What we think is happening here is that, when the outside context is varied, the information is enriched, and this slows down forgetting,” psychologist Robert A. Bjork suggests.last_img read more

Marketers, This Is the Best Way to Truly Serve a Nonprofit

first_img Originally published Apr 4, 2017 5:00:00 AM, updated July 28 2017 Topics: We all want to do good in the world. Agencies have a strong tradition of taking on pro bono work for nonprofits — this sometimes means designing a logo or creating a brochure; other times it’s sponsoring an event, or even just simply offering advice.Those things serve an immediate need, but they don’t necessarily make a lasting impact.If you want to make a substantial difference, dive deeper: Adopt a nonprofit for one year, and treat it like a paying client. It’s a mutually beneficial strategy: The nonprofit gets high-quality attention and resources, and the agency gets an infusion of positive exposure.How Agencies Can Serve Non-ProfitsFinding a Great MatchThere are thousands of amazing organizations out there — choosing just one is difficult. To select a nonprofit that will benefit from your services, send out an application that asks organizations to explain their mission and goals.One requirement of your adoption should be that your agency will make a quarterly presentation to the nonprofit’s board, updating them on progress and next steps. Why does this matter? Because community and business leaders tend to be active in the nonprofit scene, so the potential connections could prove invaluable.When making your selection, consider each nonprofit’s board membership. Does the board include individuals who would be beneficial for your agency to get in front of? Any potential business prospects? The nonprofit itself probably won’t be able to hire your agency after the yearlong adoption, but if you can score just one client from its board, that’s a great return on investment.Partnering with a nonprofit benefits your agency beyond the bottom line. According to a recent PricewaterhouseCoopers survey, nearly two-thirds of CEOs are increasing their corporate social responsibility efforts, in part in pursuit of intangible benefits such as bolstered consumer trust. Studies have shown that workplace philanthropy initiatives improve employee morale, increase motivation, and boost the company’s reputation among employees. It will also improve your agency’s reputation and broaden its exposure.Begin the relationship like you would with any other client. Take the nonprofit through your discovery process to learn everything you can about what it’s trying to accomplish, the resources it has available, what’s worked for the organization in the past, and what’s been challenging.An All-Around WinWhen you adopt a nonprofit for a year, you change its trajectory. My agency has been doing this for more than a decade, and we’ve never had a nonprofit say we didn’t make a difference.Just taking nonprofits through our discovery process points them in a better direction. We help them articulate their message. We force them to get clear about who they are, what they do, who they help, and what they need from the community to deliver those services. How can you make the biggest impact? Help nonprofits create events or improve upon them. For instance, one nonprofit we adopted held an annual event that brought in $25,000. We revamped the soiree, and it now nets more than $300,000 each year. Talk about a sustainable, lasting difference.Adopting a nonprofit is, of course, about leveraging your resources to do good, but there’s no reason why you can’t get some traction out of the initiative, too. Once you make your selection, send out a news release. Throughout the year, report on your progress and what your partnership has accomplished.5 Steps for Making a Big DifferenceAny work you do for a nonprofit helps it carry out its mission. But to maximize the good your agency does, take these five steps.1) Create your adoption plan.Drum up a PR plan for how to get the word out to nonprofits about your adoption initiative. Press releases work well — it’s a feel-good story, so the local media will usually be more than happy to spread the information. Consider calling up your local United Way and asking it to notify the nonprofits it serves.2) Select the nonprofit.Use specific criteria to select the perfect nonprofit for your agency. The organization should align with your company culture and champion a cause you and your team care about. Also, consider what difference you’ll be able to make in both the short and long term — even if your team is passionate about a cause, it won’t be a good partnership if there’s not much of an impact to be made.3) Align with the proper vendors.In some cases, the nonprofit may have needs that go beyond your agency’s skill set. If that’s the case, it helps to have a network of vendors you can call on to join the cause. These vendors can include audio companies, videographers, web developers, photographers, or others.4) Treat the nonprofit like it’s a paying client.The discovery process is essential for figuring out what the nonprofit needs. Learn what resources it has available and what its team can take care of. Think through what you can do for the nonprofit, as well as any skills or strategies you can add to its toolbox so it can sustain the marketing strategy year after year.5) Keep the process going.If you’re doing things right, word will get out about your nonprofit work. Be sure to maintain a spot on your website to outline your initiative, share news, and provide the application for other organizations to apply next year. Make sure the application deadline remains the same year after year so nonprofits always know when to apply.If you want to truly make a difference, adopt a nonprofit for a year. The organization and the community it serves will benefit, your agency will get great exposure, and, if you do it right, you’ll net some new clients along the way. It’s good for business, and it’ll make you feel good, too. Don’t forget to share this post! Nonprofit Marketinglast_img read more

We Asked Our Audience What They Really Think of PDF Ebooks: A HubSpot Experiment

first_imgI don’t know about you, but I barely print anything anymore.Seriously, think about it — when’s the last time you had to type Command + P and print out a document? Between e-tickets, virtual payment options, and online signature tools, I think the last thing I printed out was the lease for my apartment.So you can imagine my surprise when HubSpot’s audience started telling us they still like to print out our ebooks — which are often 20 or 30 pages in length — instead of viewing them on a web page.In 2017 — during the era of self-driving cars, augmented and virtual reality, and artificial intelligence — our team here at HubSpot is constantly striving to test and implement the most modern techniques for content creation to provide cool, useful resources for our audience. But as it turns out, our perceptions of what our audience actually values when they download out content were a little … off.In this post, I’ll dive into our hypothesis, how we tested it, and what we’re learning about our audience — and how they actually like to consume our content.What We DoI work on HubSpot’s Marketing Acquisition team creating content offers — such as our downloadable ebooks, guides, and templates — that our audience exchanges their contact information for in order to download them.If you’re familiar with the inbound marketing methodology we’ve been teaching here at HubSpot for more than 10 years, I operate in the “Convert” stage of the process of helping new people discover and learn about HubSpot:When a person happens upon HubSpot for the first time online — via a blog post like this one, through social media, or by conducting a Google search — they might see a bold, brightly-colored call-to-action (CTA) encouraging them to learn more about a particular topic or product.And in order to get that information — from an ebook, a guide, a template, a webinar, or an event — the person has to hand over their contact information. This ensures they can receive an emailed version of the content offer or event registration, and it also converts them from a visitor into a lead.My job is to create content that visitors are so interested in learning more about that they exchange their phone number, email address, and professional background information. And to make sure we keep converting visitors into leads for the health of HubSpot’s business, I make sure that ebooks, guides, and events are helpful, fascinating, and ultimately educate our audience on how to do inbound marketing.What We WonderedFor the most part, my team’s job has entailed creating PDFs that visitors can download once they submit a form with their contact information.More specifically, this has meant creating a lot of PDFs.And although people were filling out forms and downloading our content offers, we started wondering if we should offer them something different — something more cutting-edge — than a file format created back in 1993. And we wondered if changing the format of our content offers would change conversion rates, too.We decided to run a survey — and a little test.We wanted to know if our core persona who we marketed these content offers to still liked PDFs and found them useful. So, how else would we find out than by creating an offer?I created two different version of the same content offer — one in PDF format, and one in web page format. Then, once someone downloaded the offer, we sent them a thank-you email, and we asked them which format they preferred, and why.What We LearnedMore than 3,000 individuals submitted their information to access the offer, and roughly 9% responded to our question, which gave us more than 300 responses to learn from.And much to our surprise, 90% of the respondents preferred downloading a PDF to reading our content on a web page.We gleaned a ton of valuable information about our core audience from this survey, and the qualitative feedback was incredibly helpful, too. Our key takeaways about format preferences were:Our core persona likes to print offers.People viewing our content want to be able to download it and come back to it later.People don’t think our web page offers look as good as PDFs.Some people are potentially defaulting to the format they know best.People liked having both print and online versions.It’s incredibly helpful to learn what’s going on behind the decisions and choices our audience makes to inform future strategy when it comes to content creation. But this information leaves us with a challenge, too: How do we get our audience excited about content living on interactive web pages, too?Content living on web pages can be crawled by Google to improve websites’ domain authority (and SEO superpowers) — and PDFs can’t be. So we’re making it our mission to keep offering our audience different options for consuming content the way they want to — while innovating and testing new ways to offer content our core persona is just as excited about in a web-based format.I’ll be back with more details about that next experiment, but in the meantime, download one of our latest content offers, and let us know if you like the format in the comments.What’s your opinion? PDF or web page? Share with us what you learned in the comments below. Originally published Jun 23, 2017 8:00:00 AM, updated June 28 2019 Topics: Don’t forget to share this post! Content Marketinglast_img read more

US Open: New York crowd slammed after boos for injured Novak Djokovic

first_imgWorld No. 1 Novak Djokovic struggled with his shoulder injury during a one-sided US Open fourth round match against Stanislas Wawrinka before deciding to retire on Sunday.Novak Djokovic’s title defence came to an abrupt end when he was down 2 sets and 1-2 against former champion Wawrinka. At his best, Djokovic refuses to go away. In fact, his record after being 2 sets down is staggering — the Serb has won 4 out of 5 matches in which he was trailing 2-0. However, on Sunday, Djokovic struggled to continue.Right after Stan Wawrinka broke his serve in the 3rd set, Djokovic walked across the nets and embraced Stan Wawrinka before heading to the chair umpire to make his decision official.Novak Djokovic was struggling with his serves against Stan Wawrinka, who was arguably playing his best tennis since return from the knee surgery. Wawrinka was hitting those one-handed backhand winners at will even as Djokovic was struggling to control the rallies throughout the match.Notably, the 16-time Grand Slam champion had received some attention to his troublesome left shoulder during the break between sets.Surprisingly, Novak Djokovic was booed after he decided to retire from the Round of 16 match. A section of the Arthur Ashe Stadium came out with the boos even as Djokovic was making his way out of the iconic venue. The disappointment of having an abrupt end to what was turning into a classic was evident with the fans’ reaction on Sunday.The tennis fraternity was certainly not impressed with the way the New York crowd reacted to Novak Djokovic’s retirement from his Round of 16 match.advertisementNovak Djokovic has retired. Crowd boos. #USOpen Moore (@thepopcornreel) September 2, 2019Rude of the fans to boo Novak Djokovic for retiring from his match against Stan Wawrinka with a shoulder injury. He was very classy afterward, saying he didn’t feel mistreated and that the fans may not have known what was happening. But still rude.David Waldstein (@DavidWaldstein) September 2, 2019Djokovic retires.This crowd is an ABSOLUTE disgrace of the highest order.To boo the defending champion for withdrawing because of an injury he’s been suffering with for a while is pathetic even by their extremely low standards.#USOpenEshaan Koshal (@eshaan_koshal) September 2, 2019A challenge for the vile individuals who booed Novak Djokovic for retiring with injury tonight:Try to carry out your sedentary day jobs with the injury he has.Bet 90% would fail.Yet Novak had to be ACTIVE with an injury.And you boo him.No words. #USOpenJUSTIN FREDERIC (@justinfrederic) September 2, 2019Djokovic was clearly not right. Please don’t boo him for retiring from the match.Ryan Phillips (@RumorsandRants) September 2, 2019Full credit to #Wawrinka for a big win, especially after fighting injury these last years. But I’m incredibly disappointed that NY tennis fans would boo #Djokovic for retiring. Reminiscent of Australian Open fans booing Rafa in 2014 final. Ironically both matches against StanAndrew Prochnow (@AndrewProchnow) September 2, 2019Medvedev is jealous at those boo’s Djokovic just got #USOpenBrett (@gators72) September 2, 2019#Djokovic getting booed is so sad. 16 time champ. One of the best of all time. With an existing shoulder injury. Could he of gone 4 more games? Maybe. Should he? 4 games is a lot of pain. Regardless, I dont think that garners boos. It’s supposed to be a gentleman’s game.Becksbeard (@Becks_Beard) September 2, 2019Novak Djokovic did not react to the boos as he made his way out of the Arthur Ashe Stadium.”It’s never the way you want to finish the match. I feel sorry for Novak,” said Stan Wawrinka who will face World No.5 Daniil Medvedev in the quarter-final.On the other hand, Daniil Medvedev has been at the receiving end of boos from the New York crowd at US Open. Medvedev, who reached the quarter-finals after win over German qualifier Dominik Koepfer, stood with his arms stretched at the Louis Amstrong Stadium and took in the boos.IT all started when Medvedev when he angrily snatched a towel from a ballperson and flashed his middle finger by the side of his face during his 3rd-round match.”You give me so much energy to win – thank you! You are the best!” Medvedev said after his Round of 16 win on Sunday, urging the New York fans to continue booing him in the upcoming matches.Also Read | US Open: Daniil Medvedev urges fans to keep on booing after reaching quarter-finalsAlso Read | Serena Williams reaches US Open quarter-finals despite medical timeoutAlso See:last_img read more

Fought at World Championships to announce to the world I am getting back: Sushil Kumar

first_imgTwo-time Olympic medalist Sushil Kumar has said he is on a 90-day training programme to get back to his best and win a Tokyo Olympic quota for India.Sushil Kumar suffered an early exit at the recently-concluded Wrestling World Championships in Nur-Sultan, Kazakhstan. It was also his first world meet appearance in 7 years and Sushil believes he competed in Nur-Sultan to let the world know he is back.Despite stressing he felt “good and faster” on the mat, Sushil Kumar conceded he needs to put in a lot of work if he has to compete at the highest level. Sushil struggled at last year’s Asian Games, raising questions if he was good enough to keep competing despite the passing years.However, Sushil Kumar believes his love for wrestling is pushing him to bounce back and win medals for the country once again.”I lost but I felt good on the mat. I was faster than Jakarta. I was at this Championship just to announce to the world that I am getting back. And even the foreign coaches around said, ‘you look like getting back’,” Sushil told PTI in an interview.”I lack in stamina and defence as of now. My coach Malikov had said he wants 90 day-training to put me back in shape. It’s about 50 days as of now. I had put on weight and I had slowed down too.”But today, I have lost weight, I have become faster. The body is in competition mode. My coach says I am better from what I was two years ago,” he said.advertisementMeanwhile, Sushil Kumar said his coach Malikov has urged him to fight more often even as he shied away from competing regularly. Notably, Sushil has competed only in 7 tournaments over the last 7 years.”I thought, I should play only bigger tournaments but the coach (Malikov) said no, I have to be in competition every month or every 45 days to have enough mat-time,” he explained.But why was he not competing often all these years?”Honestly, I did not feel like competing but people who are close to me said, even If I have 10-20 per cent of wrestling left in me, I should not quit. So I decided to train and qualify for the Olympics. I will try to qualify from the Asian event next year,” he said.Talking about Malikov, Sushil said, he is younger than him and that’s why he doubles up as his sparring partner as well.”He is technically, a very sound coach. Every aspect was looked into before finalising the contract with him. He is respected in Russia,” he said.Doing everything but not going the whole hog: Sushil KumarSushil said while the years of experience behind him make him technically sound, his training methods have changed as he is not young anymore.”As you age, you have to change. I can’t put myself to rigours after a certain age. You can’t break your body. I still love wrestling, so still here,” he said.”I am doing everything but not going the whole hog. I have to do everything. I have to run, I have to be on the mat, in the gym, do some power training. The coach makes my schedule. And when it’s competition, it’s different training,” he said.With two Olympic medals and one world title, Sushil has nothing to prove then why is he pushing himself for another Olympics?”I still love wrestling. I have the support of my family and my Guru Mahabali Satpal ji. He says, ‘even if you have a 10 per cent of wrestling left in you, you must not leave the mat’.”If I lose, I don’t lose heart: SushilBut is it easy to swallow defeats since his reputation is at stake too?”In 2009 I was close to World Championship title, in 2003 I missed it by a very close margin. The world champions lose and the Olympic champions also lose,” he pointed out.”I lost in Belarus and at the World Championship but I am analysing. I have learnt to digest defeats. If I win I don’t become arrogant and If I lose, I don’t lose heart.”Sushil returned to the World Championships after eight years and found that a lot has changed in the Indian wrestling.”There are a lot of people helping our boys. It was not the case before.Tata Motors, the WFI, JSW, OGQ, they all are doing their bit.”If you will compare the India team and the USA team, you notice we too have a very good support staff. We have personal foreign coaches attached with the wrestlers.advertisement”There are physios, doctors travelling with the team all the time. This is a big change in last 8 years and it only good for the sport,” he said.Also Read | Promise I won’t disappoint the country in 2020 Tokyo Olympics: Deepak PuniaAlso Read | World Championships: Rahul Aware bags bronze as India finish with best-ever medal haulAlso See:last_img read more

Samsung Galaxy A51 with punch-hole display, quad cameras revealed in renders

first_imgThe Galaxy A51 is getting closer and closer to becoming realm. The phone has certainly been in the news for a while now, even though its launch isn’t expected until early next year. Rumours over the past few weeks suggest the Galaxy A51 will sport a quad camera setup and a waterdrop display. Some 3D renders have surfaced showing off the Galaxy A51 from all sides. While we do see the quad camera setup on the rendered A51, it seems Samsung may go with a punch-hole display instead of a waterdrop notch.The latest renders and a 360-degree video comes via tipster OnLeaks in collaboration with Pricebaba. Starting with the display, we see that the Galaxy A51 could get a centered hole-punch cutout for the selfie camera much like on the Galaxy Note 10. The display on the Galaxy A51 will be flat and will come with slim bezels according to the renders. Moreover, the Galaxy A51 will retain the 3.5mm headphone jack which can be seen on the bottom next to the Type-C port.The Galaxy A51 is tipped to come with a 6.5-inch FHD+ AMOLED display, which will be slightly bigger than the Galaxy A50’s screen. Coming to the back, we see a curved glossy rear panel, but it isn’t clear whether it is glass. To recall, the Galaxy A50 was launched with a plastic rear panel in gradient colours. The quad camera setup is in an L-shape arrangement within a square module. Three sensors are placed vertically while the fourth is seen just below the LED flash. The camera system is tipped to include a 48MP main sensor, 12MP wide-angle lens, 12MP telephoto lens and a 5MP depth sensor. Like the Galaxy A50, the Galaxy A51 is also expected to come with an in-display fingerprint sensor.advertisementSamsung’s Galaxy A51 is said to be powered by an Exynos 9611 chipset, which is the same SoC powering the Galaxy A50s. It may also come with 4GB and 6GB of RAM with up to 128GB of internal storage.ALSO READ | Samsung Galaxy S11 colour options tipped, new Galaxy Buds may be in the workslast_img read more

We learned to swallow our ego: Adam Gilchrist on effects of 2001 series loss in India

first_imgFormer Australia wicketkeeper-batsman Adam Gilchrist has revealed that Indian off-spinner Harbhajan Singh was one of the toughest bowlers he faced in his entire career.During a 30-minute reflection on his career on’s The Unplayable Podcast, Gilchrist recalled the famous 2001 Test series against India which saw Australia end their 16th Test winning streak. During that iconic series, the left-handed batter scored a remarkable counter-attacking hundred in the first Test at Mumbai as the mighty Aussies, led by Steve Waugh, won their 16th consecutive Test.”We were five for 99, I went in there, got a hundred off 80 balls, we won in three days and I just thought, ‘What have these blokes been doing for 30 years. How easy’s this? And how wrong I was. We’ve only got to fast forward to the next Test match and I came back to reality,” said Gilchrist.However, what happened in the next two Tests was something which remains eked in the history of world cricket.”As it would turn out, by the end of that series we probably needed to learn how to put a handbrake on just to get a holding pattern, rather than ‘attack, attack, attack’ because it doesn’t always work – Harbhajan bamboozled us. He was a bit of a nemesis for me right throughout my career. I found him and Murali probably the two hardest bowlers to face,” he added.Harbhajan picked up 32 wickets in three matches, including the first-ever Test hat-trick for India in Kolkata and was adjudged the Man of the Series.advertisementThe 47-year-old further said that after the 2001 series, Australia brought in a lot of change in their approach and tactics when it came to Test cricket.”We changed our tactics a great deal. In 2001 what we learned was we can’t just attack our way out of every situation,” said Gilchrist.”We had to learn to swallow our ego and go defensive, and that was very much part of the whole collective mindset of the group; (for example) the bowlers had to take a step back and run-in with the new ball with one slip and a sweeper on the leg side,” he added.last_img read more