Adding to the workspace possibilities for NYC-based freelancers, our friends over at 3rd Ward have just opened a brand-new coworking space. 3rd Ward’s new digs add the amenities of the modern office to their package of creative arts and design workspaces, completing what the New York Times calls a “D.I.Y Utopia.”In order to celebrate the new space, we’re co-sponsoring an open house with 3rd Ward for freelancers, creatives, and independent workers of all varieties! This free event on Thursday, November 10, features tours and demos of all that goes on at 3rd Ward, networking opportunities galore, inspiring words about the growing freelance movement from our Advocacy and Policy Director, Althea Erickson, as well as complimentary snacks and drinks courtesy of Brooklyn Brewery! Be sure to RSVP to reserve your spot.More from 3rd Ward about the workspace:“Our 30,000 sq ft space is where ideas happen. The 3rd Ward membership base consists of freelancers, entrepreneurs, and wide-eyed newbies who cover nearly every creative field, including: photography, advertising, furniture design, graphic design, literary writing, computer programming, filmmaking, industrial design, fashion design, architecture, and more.This is coworking for a new economy that values not the widgets you make, but the ideas you generate. At 3rd Ward, a social entrepreneur can partner with a circuitry genius. A 3D motion graphics artist can collaborate with an innovative jeweler. A web developer can discover an unexpected solution by experimenting in a welding class. We’re open 16 hours a day, seven days a week and are always a hive of activity. Membership starts at $149/mo for coworking and $299/mo for a dedicated desk, a great savings from other coworking spaces. In addition to desks and office services, all 3rd Ward coworking memberships include access to new Macs with all the latest design software, up to 25% off 200+/classes a quarter, and 50% off rates for the photo studios, wood shop, metal shop, and jewelry studio.”
Everybody makes mistakes. But sometimes a mistake – even an innocent one – can lead to big problems for your freelance business. Here’s how it could happen, and what you can do about it.A Tale of Two LogosEmily is a freelance graphic designer. She’s been freelancing for about three years, and she’s been doing pretty well. A lot of her clients come from word of mouth. One day she gets a call from a large company in her town. Their new marketing director was a client of Emily’s at his previous job, and he has recommended her to his new company. Emily is thrilled because this will be by far the largest client she’s ever had.The company wants a redesign of their logo. Emily works day and night on the project and comes up with three designs. The client meets with Emily to discuss the various options and chooses the logo they like best, tasking Emily to make a few tweaks to the design. When the logo is finished, Emily’s client rolls out their new logo to some fanfare.A few weeks after the logo’s launch, Emily gets a call from the client. They have received a cease and desist letter from a large company in another industry, who claims the logo Emily designed is similar enough to their logo to cause confusion among consumers.Emily’s client doesn’t want to get sued by the corporate giant, so they have to change their logo, and they also have to reprint everything that includes it. They can sue Emily to recover part of their costs to do this. Emily has a contract that says that she is providing work for hire, and her work product belongs to her client once she completes it. Yet she can still be sued.Emily’s was an innocent mistake. She designed the logo herself, and she didn’t think it looked enough like the other corporation’s logo to cause confusion. And maybe it didn’t. But Emily could still be on the hook.Here’s what Emily needs to knowA contract won’t always protect you. Even the world’s most ironclad contract won’t prevent you from being sued. Some people will sue for anything, even if they seemingly signed away their rights to do so. And they can often find a loophole in the contract that lets them go to court.A lawsuit is expensive – even if you win it. While you may emerge victorious in court (if it comes to that) you will still have spent a lot of time and money – and probably lost a lot of productive time when you could have been earning income – before you even get to that point.If you are working as a sole proprietor, your personal assets could be at risk ask well. Unless Emily set up her freelance business as a limited liability partnership or corporation, her client could come after her house, her retirement account, and other assets, if she is found to be liable for the expenses they incurred.The best way to protect yourself is with liability insurance. Having a professional liability insurance policy could cover Emily’s costs to defend herself against the lawsuit, as well as any settlement or judgment she is required to pay, up to the policy’s limits. When you consider how much you could lose if you were sued for an innocent mistake, business insurance is a good investment. It makes sense to protect the business you’ve worked so hard to build. Learn more about business liability insurance.Lou Casale is Head of Communications for Hiscox, America’s #1 online small business insurer. They help small business owners, freelancers and entrepreneurs grow & protect their businesses. They #EncourageCourage! Learn more at http://www.freelancersunion.org/benefits/liability.The contents of this article and the linked materials do not offer legal, business or insurance advice related to the needs of any specific individual business.
Freelancers Union members scored a major victory with the 2017 passage of the #FreelanceIsntFree law, a groundbreaking piece of legislation that protects freelancers from nonpayment and serves as a blueprint for similar laws in other states.We’re celebrating the anniversary by launching new resources for freelancers across the country to help fight back against nonpayment.Learn how to use a contract, pressure clients to pay, and weigh taking legal action. If you live in New York City, we also have resources for filing a nonpayment claim and navigating small claims court.VISIT FREELANCERS UNION’S GUIDE TO GETTING PAID
When it comes to saving, coupons are key.The average shopper cuts $30 off his or her bill with them weekly, according to RedPlum.com. But supermarket savings aren’t limited to just sales and coupons.Taking advantage of certain store policies can make a big difference, too.Whichever store or stores you frequent, it’s worth perusing loyalty program rules and making a stop at the customer service desk to ask if they offer these 7 policies that favor the consumer:SamplingThere’s no need to risk buying a large container of something you won’t like. You may be able to try before you buy—even if there’s no sample table in site.At Whole Foods, team members are authorized to open most items for a customer to sample, and can in some cases send you home with a freebie.But be sure to ask for help, instead of taking it upon yourself to taste. Many stores consider such sampling to be stealing.In-Store PrepIf you don’t feel like cooking, yes, splurging on takeout or a restaurant meal is an option. But it’s not the only option.The supermarket may do the work of cooking for you, for free.Many ShopRite locations will steam lobster and shrimp on site for free; Whole Foods will cook most cuts of meat or fish.Stores typically also slice bakery bread and cooked meats, which can represent big savings over packaged breads and deli meat.Coupon DoublingStores have curtailed generous coupon policies in recent years to curb extreme couponers, but many stores will still double or triple lower value manufacturers’ coupons.It’s worth knowing the policy in case of a mistake at the register.For example, Stop & Shop automatically doubles the value of every manufacturers’ coupon originally valued at 99 cents or less.Martin’s doubles the value of coupons with a face value of up to 50 cents. Those worth 51 cents to 99 cents will be worth $1 instead.Price MatchingYou could visit multiple stores each week to get all the best sales. Or you could go to just one.Some big-box chains that sell food, including Target and Walmart, will match competitors’ grocery prices. You just need to present the other store sales circulars as proof.Above-and-Beyond RefundsIf you bought something you didn’t like, it’s worth asking for a refund. Many stores will offer you your money back, and then some.At Stop & Shop, for example, there’s a double-money-back guarantee on items including store brands, meats, seafood, dairy, deli and bakery items, among other categories.Clearance ItemsAsk when your store marks down items for final sale that day, and where those items can be found. Often, stores will mark down meat, dairy and produce items.There may also be a section for seasonal items, damaged goods and other clearance packaged foods. A&P and Publix both have dedicated shelves of items that have been marked down.Senior DiscountsSome stores regularly offer deals to older shoppers. At many C-Town locations, customers who are 60 and older get 5% off on Mondays, Wednesdays and Fridays.Fry’s Food & Drug offers 10% on the first Wednesday of the month to shoppers 55 and older.Frugal Foodie is a journalist based in New York City who spends her days writing about personal finance and obsessing about what she’ll have for dinner. Chat with her on Twitter through @MintFoodie.Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window) Related Post navigation
Post navigation This post is for separated and divorced parents. While Marie Kondo suggests you get rid of people in your life who do not bring you joy, your kids’ other parent cannot fall into that list. Like it or not, they are in your life forever. At least until your kid graduates high school (and maybe college, depending on the state you live in, and terms of your co-parenting agreement), you are bound to your kids’ other parent in terms of navigating parenting time, medical and education decisions, and all the financial maneuvering that goes along with it. While a court order or divorce settlement may offer some guidelines about who pays how much, and for what, there are likely many other financial decisions that must be made. Here is how to navigate financial co-parenting challenges without winding up in court — or screaming at each other on the front yard. Challenge: Managing daily expenses One of your main goals is to avoid bickering over small things, and stockpile your argument juice for the big negotiations [a.k.a. negotiations]. Joking aside, even amicably separated parents want to avoid collecting receipts, busting out calculators and otherwise managing a heap of small expenses every month. One family I know has a very warm co-parenting relationship, splits parenting time 50-50, and and the parents earn about the same. There is no child support or alimony paid. All out-of-pocket expenses for the kids are put on a credit card that is held in both the mom’s and dad’s names. Such charges include clothes, music and sports expenses, school costs, dental and eye care. Both parents pay half the bill at the end of the month and rarely discuss any of the expenses. Another option is for both parents to put funds into a joint bank account, and access the funds with debit cards. This could be equal sums, or pro-rated based on income. Challenge: One parent has more expensive taste for shared expenses In the event that a spending decision falls on the parents to work out, and they cannot, default to an average common denominator set by a neutral third-party. For example, if there is disagreement over which child care provider should be used, with one parent preferring a more expensive center than the other, find the average cost of childcare in your area, and split the expense based on that number. The difference between the baseline and the more expensive childcare center is to be paid by the parent advocating for the pricier care. Alternatively, average the expense of the two daycares in question, split it according to your agreement (50-50, or prorated based on income) with one parent paying the difference [for example, if one center is $1,000 per month, and the second $1,500, agree to split $1,250, and then the parent preferring the more expensive center contributes an additional $250 per month]. In short: If you want something for your kid that the other parent does not want to pay for, you pay for it yourself. The good news is that kids actually don’t need that much stuff. After all, the species perpetuated itself just fine without varsity hockey teams or Montessori preschool. Challenge: Parents do not share money values If your ex chooses to buy your kids Air Jordans on a random Tuesday, or eat all their meals at restaurants while going into debt, you may go bonkers as you work to teach your shared kids about budgets, saving, and frugal living. Here is the hard truth about co-parenting, whether you are happily married and cohabiting, or sharing children with a person with whom you were never romantically involved: You can’t control the other person. If it is not an option to come to a friendly agreement about what you will teach your kids’ about the value of money, then you have to accept that you cannot change that. After all, that difference is likely one of the reasons you’re not a couple any more. Without speaking poorly of your child’s other parent, model the behavior that you want to teach your children. Speak openly with them about the importance of working hard, living within one’s means, budgets, saving, investing and giving back. Put your kids on an allowance program, and insist that they contribute a portion to savings, charity, and the wait-two-days-before-making-a-purchase rule. Ultimately, we can’t control anyone — including our kids. We can only share what we know, hope they make the best decisions for themselves, and accept our co-parent for whom he or she is. Challenge: Unexpected expenses Child support and cost sharing expenses are typically set by courts, and can be amended at any time via expensive lawyer negotiations, or painful court dealings. Instead, suggest with your ex an amicable way to manage unexpected expenses. These can include: Orthodontia Health crises Tutoring or other academic expenses Short-term expenses related to extracurriculars, like prom, traveling sports, a music camp Car Suggest to your ex that each of you contribute a set sum monthly to a joint savings account to provide for these expenses as they come up. Maintain transparency about expenses by creating a Google Drive folder (it’s 100% free!), where each of you can upload receipts. Alternatively, there are a number of co-parenting apps that can be helpful for sharing expenses, as well as managing schedules and other co-parenting challenges: Our Family Wizard, and SupportPay are leaders in this space. Records on both apps are widely recognized by most family courts in the event you need to go that route. Challenge: Kids only see one parent buying stuff A typical child support arrangement is the dad sends the mom money, and the mom coordinates the payment of extracurricular activities, birthday parties, clothes and school supplies. The dad is resentful because his money also contributes to these expenses, but the kids don’t see that contribution. A solution is to amend the support agreement so that the father sends less money each month to the mom, but is then responsible for coordinating and paying for a specific expense — such as clothes shopping. The system in which both parents share a credit card for kids’ expenses, or contribute to a joint checking account designated for children’s out-of-pocket expenses for which both parents use debit cards is another solution. Challenge: Money is lost in the mail It’s 2019. No reason to continue with paper checks or cash, people! When exchanging money with your ex, whether directly from and to each other’s accounts, a third-party account, or to babysitters, camps or other third-parties, use fee-free, electronic transfer apps like Zelle, Paypal, or Venmo. Funds transferred via these services is immediate, trackable, and can be set to auto-pay if applicable — minimizing communication, reminders and conflict — the key to happy co-parenting, no matter the topic! Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window) RelatedHow to Help Your Kid with FAFSA, Student Loans, and More!May 23, 2019In “Family Finances”Guest Post: How to Actually Deal With DebtFebruary 5, 2018In “Financial Literacy”Top Games and Apps That Will Help Your Kid Learn About MoneyMay 14, 2019In “Family Finances”
You may remember Dinesh Mongia as the left-handed middle-order batsman who played 57 ODIs and a lone Test match for India but couldn’t make much of an impact even though he was part of the 2003 World Cup squad under Sourav Ganguly.The Chandigarh-born batsman got quite a long rope in the 50-over format between 2001 and 2007 but he couldn’t produce the consistent results and was later replaced by younger and fitter players.During his 6-year career Mongia produced one big score of 159 (vs Zimbabwe in Guwahati) along with a few scores of significance here and there.But one of Mongia’s knocks in particular stands out, not because he produced something special but because he became a part of history. Something so unique that the moment can never be taken away from him no matter what he did prior or after that particular knock against Australia in 2006. Dinesh Mongia scored 63 not out in India’s unsuccessful run chase (Reuters Photo)Mongia became the batsman who scored the 1000000th run in one-day international cricket on September 22, 2006. The one-millionth run was scored exactly 35 years after the first-ever ODI was played between Australia and England at the Melbourne Cricket Ground in January, 1971.The match in question here was the 6th ODI of the DLF Cup between India and Australia.The Aussies won the toss and elected to bat first but a superb bowling performance from Rahul Dravid’s team saw them getting bowled out for 213 at Kuala Lumpur, Malaysia. Before this game, ODIs had witnessed 999,735 runs so Australia’s score brought the total to 999,48 runs.advertisementMatthew Hayden top-scored with 54 while Brad Haddin made 46 as the rest of the batsman struggled against the likes of RP Singh, Ajit Agarkar and company.In reply, India struggled big time as openers Virender Sehwag and Sachin Tendulkar failed to provide a strong start.Mohammed Kaif and Dravid also struggled to get going which brought Mongia to the crease with the Men in Blue struggling at 47 for 3.Mogia placed the fifth ball of the 14th over towards fine-leg for a single which brought the ODI runs tally to 999,999 runs.He then defended four balls from Stuart Clark before scoring a streaky boundary between the wicketkeeper and first slip to become the batsman to score the millionth run in one-day cricket.Mongia made a valiant 63 not out but kept losing partners at the other end. His knock took India close to the target but they eventually fell short by 18 runs, getting bowled out for 195.It took just 35 years for the millionth run to be scored in the 50-over format whereas the longest format had to wait for 109 years to achieve the feat. Former Australia captain Allan Border was the one to score the millionth run in Test cricket on October 19, 1986.
Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Well, here’s the thing: your customers probably are on social media. Can any B2B company make the case that its target audience isn’t on LinkedIn? Are there B2C companies without potential customers on Facebook? I guess it’s possible , but it certainly won’t stay that way for long. 79% of US adults use social media (if you were tuning into our webinar with Facebook today, you would have heard that very stat)! And eMarketer predicts there will be 1.43 billion worldwide social media users in 2012 . Wow.But this blog post isn’t an attempt to convince you that your future customers are using social media. It’s an attempt to convince you that there are many other reasons why social media is a crucial component of a well-rounded inbound marketing strategy — and they have nothing to do with “engaging” with your target audience.So let’s pretend that your customers aren’t on social media, or that you work for someone who thinks they aren’t and, as such, doesn’t see the point in investing in a social media marketing program . We all know how hard it is to convince non-believers of the importance of social media, so this post will serve as your guide for having that conversation. Here’s how you can make the case for social media marketing to your boss — even if he or she doesn’t believe your target audience is using social media! 1) Social Media Activity Impacts Your Organic Search Presence If you’re investing in content creation, it would be a shame not to get it any visibility in organic search. Social media plays a bigger role in the visibility of web pages in search engines every day. In fact, Google even started to incorporate Google+ status updates into its search engine results; we’ve even written an entire blog post about how to use Google+ to gain better visibility in search engines !Turns out, search engines take cues from social media activities — like when someone shares content from your website on Twitter, for example — to determine the relevancy and authority of your site. So the more people that “vote” for your content on social media, the better your search engine visibility becomes. Give them the chance to vote for it by publishing blog posts, ebooks, buying guides, case studies, testimonials, and other interesting content to your social media accounts, and reap the benefits of better search engine rankings as a result. 2) You’ll Have More Control Over Your Online Image Speaking of search engine rankings, maintaining an active social media presence for your brand lets you dominate the SERPs in another way, and to meet another end — a better reputation (or at least the appearance of one). Let’s say someone hears about your company and is curious about who you are; what you’re like; and whether you’re generally “good people.” If someone conducted a Google search on you right now, what would come up? Here’s what comes up for HubSpot , for example: Originally published Apr 26, 2012 9:00:00 AM, updated February 01 2017 Notice all those orange call-outs? Those are some of HubSpot’s social media accounts, and they appear in the top 10 results for a HubSpot query. That’s because these sites have a lot of clout with search engines, and the results are typically relevant for someone trying to learn more about a company or brand name. That also means, however, that a big review site like Yelp! (have you ever performed a search for a restaurant, for example?) is very likely to come up as another relevant, high authority site. In fact, Socialnomics reports that 25% of big brands’ search results return content from things like review sites and blogs. Wouldn’t you rather leverage the power of big social media sites like Facebook, Twitter, Google+, YouTube, Flickr, LinkedIn, etc. that you manage over third-party review sites over which you have little control? Plus, the appearance of your social media accounts will only give interested searchers access to more of your great content! 3) User-Generated Content is More Critical Than Ever Before Which brings us to user-generated content. According to eMarketer, 65% of users ages 18-24 consulted the information they found about brands on social networks when making a purchasing decision , and a whopping 2/3 of consumers use search engines when researching a purchasing decision according to eConsultancy. Sounds like there’s a good chance your audience is part of one of those groups. Social media is a great way to get that user-generated content you need out on social networks and in search engines to an audience who clearly cares about it. 4) You’ll Gain Industry Clout Okay, let’s say your customers really aren’t part of the 2/3 of consumers that care about what they read about you in search engines, and they’re not part of the 65% of millennials who care about your social media presence. There are still your colleagues, thought leaders, conference organizers, future employees, potential business partners, journalists, and marketing & PR professionals using social media on a daily basis. These power players expect to not only find you, but also learn from and communicate with you using social media. And frankly, you should expect the same from them!Use social media to make connections that could help your business, learn from people, get selected for speaking opportunities, find sponsors for your events, etc. Your activity in social media will give you the clout and visibility you need to get identified and selected for important opportunities — especially if your competitors haven’t jumped on the social media bandwagon yet. 5) Other Companies’ Customers Are on Social Media Speaking of identifying new opportunities … other companies’ customers are on social media. Could any of those business’ product or service offerings overlap with yours? Or perhaps their audience opens up another part of the market you haven’t tapped yet. It would certainly behoove you to get visibility with these companies and their networks on social media. Share their content, build relationships by interacting with them, create great content that speaks to these companies and their audiences — this will get you exposure to a whole new audience that could yield new partnerships, gain you referral business, and open up a new audience to whom you could sell!For example, let’s pretend HubSpot’s audience isn’t on social media (hah). But there are a ton of marketing agencies who have clients who would benefit from some marketing software ! If we are active on social media and engaging with those marketing agencies — sharing their content, publishing content they would like to share with their audience, and having conversations with their fans and followers — we could build a mutually beneficial relationship with the agencies, get more referral business, and tap into a whole new audience at the same time. 6) Social Media Helps Expand Your Overall Reach The agency instance we just described above is also an example of using social media to expand your overall reach . Let’s break down the importance of reach for your business in more detail, though, and explain how social media helps you achieve it.Reach is the concept that all of your fans and followers have their own fans and followers. So if one of your Twitter followers has 100 followers, shares one of your tweets with a link to your blog post in it with her 100 followers, the reach of that tweet and blog post has expanded to those 100 people — many of who don’t know you yet. So even if that one Twitter follower of yours isn’t part of your target audience, there’s a chance one of the 100 people she shared your content with are.There’s another benefit to having wide social media reach. Remember in the beginning of this post when we talked about how important social media was for your organic search presence? That’s exactly why you need a ton of social reach; even if your social media followers never convert into customers , they can still share your content and amplify how many other people see that content — an indicator to search engines that you’re important enough to rank in the top of the SERPs.This is why we at HubSpot encourage employees to be active on social media — it helps us expand our reach! Because we celebrate employees using social media, more of them tweet out our content (like this blog post, for example!) and thousands of people that aren’t HubSpot’s fans and followers yet get access to our content. In this way, every single employee of yours has the potential to bring their own book of business — even if they’re not in sales or marketing. 7) It May Cost Less to Generate Customers on Social Media One way you should be measuring the effectiveness of your marketing is based on the cost to acquire leads and customers, and how much those leads and customer are worth to your business. While this may not be the case for every business, the following scenario is an important one to consider.Let’s say your social media investment only generates 1 new customer per month. Take some time to look at the cost associated with generating that one new customer compared to other marketing channels. Your cost of customer acquisition (COCA) for email marketing , for example, may be much higher than your COCA for social media — email marketing might require expensive software, more staff to manage it, and content creation man hours while your social media marketing program could be executable with no software investment and just a couple dedicated man hours per week.Email marketing may generate more customers than social media marketing; you need to solve for both volume and efficiency, so both would still be crucial components of your marketing strategy. But this is why social media often gets a bad rap. Marketers often focus on fluffy engagement metrics like comments and likes, and neglect to consider the end goal of all of their marketing efforts — customer acquisition. 8) Social Media Amplifies the Effectiveness of Your Other Marketing Efforts Even if you don’t rely on social media solely to generate leads and customers, using it will help your other marketing initiatives be more effective. In fact, social media helps just about everything: organic search, email marketing, blogging, even online and offline events. For example, you can add social sharing buttons to your emails and blog posts to encourage content sharing and expand your reach. Or you could use social media to generate buzz for an in-person event — it’s common for live events (and webinars, too!) to make use of a hashtag to encourage participation and get more people talking about your company and your content.We’ve written an entire post about how to integrate your marketing if you’re interested in learning more about the tactics, but it’s no coincidence that social media makes quite a few appearances on that list. 9) By the Time You’re Ready, It Might Be Too Late Okay, maybe you’re not ready to use social media today. But it would be short-sighted to think your audience will never be on social media (see Sarah Palin’s predicament to the right), or that you won’t want to use it more actively in the future. That’s why it’s a good idea to secure your social media account names now, and have enough activity on those accounts so that emerging businesses with the same name can’t petition the social networks to take over your name. Or worse — claim the name before you had the chance to grab it. 10) Your “Irrelevant” Social Media Audience Could Turn Into Your Target Audience People change, man. The audience you build on social media will go through several career changes, industry shifts, acquire new hobbies, make new friends, change religions or political leanings, have children, get divorced, retire … you get the point.Alternately, you could change. Your business may expand product and service offerings, identify an opportunity in an emerging industry, or maybe you’re just so good at your job that you nurture your social media leads into wanting your product or service.In any event, if even one of these changes takes place, wouldn’t it be great to already have your social media audience built instead of starting from scratch? If baking soda was invented in 2012, Arm & Hammer would be glad to have a social media following beyond just bakers, as people have discovered that it can be used for many other applications — from science experiments, to personal hygiene, to cleaning, and more. Why do you think it’s important to be on social media, regardless of how much of your target audience is? Image credit: Elsie esq. Social Media Marketing Topics:
Topics: Originally published Jul 5, 2012 2:00:00 PM, updated February 01 2017 We all love watching videos online. From an animal doing something adorable to a how-to segment on cooking a meal, people are constantly watching and sharing them with friends. In fact, over 4 billion videos are viewed daily on YouTube, and over 60 hours of video are watched per minute. Chances are, your potential customers are among those 4 billion watching videos today.Which is why your boss asks you to make a video. Oh, and can you make it go viral, too? First of all, what a frustrating question; virality can never, ever be guaranteed. But there are some common qualities to many of the viral videos out there that we’ve started to notice. And those qualities can be replicated to increase the chance that your video might join the ranks of the other viral successes out there. Read through the tips in this blog post to learn how to create a high quality video, as told through the stories of other online video successes out there — and who knows, it may just result in your own viral video!Keep it ShortAccording to the New York Times, 44% of people lost interest in a video after 60 seconds. So it looks like shorter videos are more likely to keep people’s attention, which means increased social sharing for your video. For an example of a short but effective video, take a look at this video of an owner teasing a dog about food, which received 25 million views in the first five days, and currently has over 110 million views to date.The video is under 90 seconds long, and has the entertainment factor of a talking dog. Come on, who doesn’t love dogs? It’s also perfect to share with friends, because the point of the video is obvious in the first few seconds, so it doesn’t require explanation or context. Keep your videos similarly short and to-the-point, and you’ll see those video views creep up.Demonstrate a Strong, Consistent Brand PersonaYour goal is to get people to immediately think of you when they see the person or object portrayed in the video, so your video needs to clearly demonstrate your brand to viewers. To do this, first create a clear picture of what you people think about your brand — and what you want them to think. If you sell men’s clothing, but people are actually buying your apparel because of the lifestyle it promotes, creating a video about high quality clothing will not do as well as a video about the awesome lifestyle that men who wear your brand have.Take a look at the Old Spice “The Man Your Man Could Smell Like” campaign, for example. With Isaiah Mustafa, it made a very strong connection between Old Spice products and the manly persona men want to be like, and that women want in a man. And they did it in all of their videos. He always remained in character, and was such a strong parallel to the brand that it actually become humorous — never a bad thing for video virality! It resulted in over 290 million channel views to date, and over 35 million views within the first 7 days of launch.The Old Spice campaign was entertaining, but still portrayed the characteristics men want to be, and women want in men — what Old Spice wanted to be associated with. Create a persona that can be easily identified with your brand, then find a way to embody like Old Spice did — through mascots, tag lines, copy, everything!Is That Real?Creating a video that makes people ask, “Is that real?” is a great way to increase a video’s social shares — if people see something unbelievable, you can be they’ll be sharing it to get others’ two cents. The eHarmony “cat lady” is a perfect example of this, plus it brought brand awareness to eHarmony in a humorous way. This video, created by a comedian, was so outrageous and unbelievable that people wanted to show it to their friends; it received over 2 million views the first day, and now has more than 22 million views.Why did this gem go viral? The video was so crazy people had to share it with their friends and debate the validity behind it. The lesson here is that crazy content — that can still relate to your brand, of course — is a one way ticket to online video success. So think to yourself: Is there anything in my industry I could parody that millions can relate to?Hilarious ContentWe’ve mentioned it a couple times already, but if you make people laugh with your video, it’s far more likely it will get shared socially. Just remember to create content that’s not only funny to you, but entertaining for your customers as well. The talking babies video, for example, went viral in 2011 with 20 million views in the first ten days, and over 70 million views to date. The video depicts two babies talking in a language of their own, quite the unusual sight, indeed! This video was appealing to an extremely wide audience, thus making it easy to share with friends and rack up those high view counts.Another thing to keep in mind when creating funny videos is that you don’t actually have to directly promote anything — though you could if you’re able to make people laugh despite the blatant promotion, like Old Spice did. This video could have been used for a variety of baby products to increase brand awareness; just focus on finding material that’s universally entertaining and unique.Newsjack With ParodyMaking a parody of a popular event, person, or song to reflect your company or product will create an interesting video people may be more likely to share with friends — because it’s based off of something millions already recognize and love. The video “Barack Obama Singing Call Me Maybe” parody, for instance, has over 17 million views in under four weeks, making it one of the most viral videos in 2012.Not only does this video play on the nation’s president — bold move — but it also uses the most viral song to date, Carly Rae Jepsen’s “Call me Maybe” which is #1 on YouTube with over 100 million views. Hey, sometimes using pop-culture can help your video go viral, and there’s no shame in utilizing it!Leverage User-Generated ContentLetting your customers or fans get in on the content creation is a great way to generate a successful video. Not only will you save time, but you’ll engage customers and encourage sharing — a great boost for your reach and reputation. Content contests are an easy way to get the content you need, and allow users to engage with the brand while using word-of-mouth to spread the message to others within their social networks. If it’s feasible for your product or service, a contest can increase your reach to people you originally would not have been able to reach with your own marketing. If you can, have other fans vote on the winning video, further increasing the reach of your campaign!Aflac did this in 2012, when they created the “10 Second Challenge” in which users were asked to create a short video explaining what Aflac meant to them. The prize was internet fame and $25,000. Over 180 video submissions were entered, which resulted in 250,000 video views on Facebook and thousands more to date on YouTube. Letting your users create content for you can save you time, and because of their pride in their work, the result may be more creative than you could have ever imagined!What other qualities of viral videos did we miss here? Have you ever created an extremely successful online video?Image credit: googlisti Don’t forget to share this post! 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This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.Millennials. Generation Z. The two groups comprise the most coveted set of consumers. They are future clients and customers, and they will determine if a brand lasts or lags behind. But they are a confusing group — to brands (and their parents).Facebook, Twitter, Tumblr, Pinterest, and a multitude of other social networks don’t hold their attention for long: the amount that people are accessing social networking sites is falling. One possible reason for this decline is the rise of social messaging apps. Snapchat’s user base grew by 57% in the first three quarters of 2014, and Facebook Messenger grew by 50%. As Facebook and Twitter have become infitrated with brand messaging and users have become disillusioned with the idea that broadcast communication makes them feel more connected to friends and family, people have turned to one-to-one or one-to-few communication forms. These apps have traditionally been ad-free, but as the market matures, many founders are looking for ways to bring in revenue and increase the functionality and use of their app. They are looking to advertisers to fund this growth. The Fall of TextingIn 2011, Pew Research reported that U.S. cell phone users send and receive 41.5 messages per day on average. When you drill down into specific age groups, those 18 to 24 years old send or receive 109.5 text messages per day. This data was released the same year that Apple announced its iOS 5 update, which bundled SMS and iMessage. They later gave iPhone users the ability to text using the internet.This prompted many U.S.-based carriers to offer unlimited texting, essentially giving the service away for free for power users. But that’s not the case in many countries, which is why messaging apps became popular in countries such as Mexico, China, and Japan before finding more mainstream recognition in the U.S. Consider this: WhatsApp, the most popular mobile messaging app, has an 8% penetration rate of mobile internet users in the U.S., while in South Africa, the share of mobile internet users who are active on WhatsApp is 78%. Hong Kong has a penetration rate of 71%, and India sits at 69%. Ernesto Piedras, director of a Mexico City-based telecommunications consulting firm, told Bloomberg Business that 90% of instant messaging is sent through WhatsApp in Mexico.These apps are widely adopted across the world and have a large and active user base.This should be compared with prediction on the SMS market. Its revenues and usage is expected to decline as mobile internet connectivity becomes the norm. Just recently, China’s Ministry of Industry and Information Technology released data on text messaging usage in the country. From January to May 2014, SMS messaging was down 18.4% from the previous time period in 2013. This is contrasted with mobile internet usage, which grew by 52%. The next frontier is here. And many of these apps have options for brands to get involved.The Mobile Messaging App LandscapeNew mobile and social messaging apps are released each month as companies try to capitalize on people’s phone addictions. Tinder (dating), Whisper (anonymous message sharing), and QuizUp (social gaming) are just a few of these specialized apps focused on changing the way we interact with other people through our mobile phones.The main contenders, though, are still focused on messaging — either through text or visuals. In February 2015, three of the top 10 free apps in the U.S. App Store were social messaging apps: Facebook Messenger, Snapchat, and WhatsApp. Another mobile messaging app, Kik, landed in the top 18 free apps.Most of these mobile messaging apps are similar in features (one-to-one messaging, group messaging, stickers, and calling), but each offers a different approach or unique features that point to how marketers may be able interact with users on the platform in the future.Here are seven leading social messaging apps for you to get to know.1) WhatsApp WhatsApp leads the social messaging apps, with 700 million active users as of December 2014. As a baseline, compare this to Instagram, which reached 300 million users that same month. The app made headlines when Facebook purchased it for $19 billion in 2014 — the app was only five years old. Before it’s acquisition, the company spent no money on advertising or marketing.WhatsApp is free for users for the first year; then, users pay $1 per year for the service. It was originally launched as an SMS alternative for those under restrictive messaging plans. It requires users to register with a telephone number, and it’s testing out a VoIP calling feature. It also recently introduced a web app.Features for Marketers:WhatsApp hasn’t introduced an advertising option for brands, and the founders have been adamant about the service remaining ad-free. The company’s line on advertising is cemented in its motto: No ads, no games, no gimmicks. However, the BBC used its Broadcast Lists feature to deliver news last year. The feature only allows for lists up to 250 people, and users must add the contact to their address book to receive messages.2) SnapChatThe ephemeral photo-sharing app has expanded in recent months to go beyond sharing disappearing photos. Within the app, you can record videos, draw on photos, and chat with friends.Features for Marketers:Brands can place “snaps” in a user’s recent updates feed and be included in its Stories feed. The app recently launched Discover, where publishers add daily editions of photos and videos that disappear within 24 hours. Reportedly, these publishers are working with brands that want to advertise in an edition or sponsor a channel.3) KikKik has 200 million registered users and differs from WhatsApp in that anyone can chat with anyone else by finding the person’s username. (The recipient of the message has to approve new contacts before seeing the person’s message.) Allowing a level of anonymity has attracted a younger demographic — 70% of its users are between age 13 and 25.Kik also has a built-in web browser so that people can share information from the web.Features for Marketers:Kik’s Promoted Chats feature allows users to opt-in to receive messages from specific brands, such as Seventeen Magazine and Funny or Die. Brands can create canned responses that are triggered by keywords the user sends as the feature is a one-to-one communication form. In addition, brands can created Cards, which are mobile sites optimized for Kik. 4) ViberFounded in Cyprus by an Israeli entrepreneur, Viber is another popular social messaging app with a large U.S.-based audience. The app was acquired by a Japanese ecommerce company for $900 million in early 2014.Viber allows for free calls to and from people using Viber, and you can use its ViberOut feature to make domestic and international calls.Features for Marketers:Viber launched Public Chats in late 2014, which allows people to follow the chats of celebrities, personalities, or a specific topic, such as its “Song of the Day” group. Users can also download sticker collections from brands. (Miller Lite recently added a Game Day collection.)5) TangoTango provides messaging and voice and video calls. You can also play games with other users, and it integrates with Spotify so users can share and listen to music.Features for Marketers:Tango has three advertising options for brands. Its chat list advertisement appears in the user’s list of open chats. The Newsfeed ad option places sponsored posts in the feed, similar to Facebook’s advertising option. There’s also an option for ads to appear in the user’s profile page. Tango uses Twitter’s mobile ad network MoPub to run native ads within the app.6) LineLine was founded in Japan in 2011 and has a large user base in that country. The app has 170 million monthly active users and 560 registered users.It offers one of the most robust feature sets of any messaging app: messaging, voice calls, a camera with filters, forums for topic-based chatting, and a timeline for sharing status updates. Users can customize the app with different themes and follow official accounts. Features for Marketers:Brands create animated stickers for users to download and themes to update the look of the app. Users can follow brands under the Official Accounts tab, and Line has an option for brands to send targeted advertising. The company recently launched The Line@ app, which integrates with the main app and allows businesses to communicate with Line users. 7) KakaoTalkThis social messaging app dominates the South Korean market and is used by many international Koreans to communicate with friends and family. KakaoTalk offers a desktop client for Mac and PC. The app offers free calls, multimedia messaging, a mobile shopping feature, a “places” feature for saving favorite locations and sharing them with friends, an event scheduler, and polling features.KakaoTalk had 145 million registered users as of April 2014.Features for Marketers:KakaoTalk integrates with an in-game advertising platform to deliver mobile ads, and it allow brands to create profiles on the social app in its Plus Friends feature. Like other apps in this list, brands can create and release emoticon packages for users to download.How Advertisers are Getting Into the Dark Social GameOne problem facing marketers looking to reach people through mobile messaging is the lack of analytics. There is little information on how people share content on these dark social platforms, and few large scale campaigns have been launched and analyzed for results. However, these platforms do provide read receipts and Snapchat gives advertisers information on views. When it comes to online advertising, it’s definitely a better metric than visibility. Snapchat and AudiHuge, a Brooklyn-based agency, partnered with Onion Labs to create a Snapchat campaign that would run during the 2014 Super Bowl. The brand’s approach included creating simple images with witty captions that keyed into things happening during the event. The carmaker’s Snapchat received 100,000 views during the Big Game. Kik and “The Giver”In late summer of 2014, The Weinstein Company promoted its young-adult targeted film “The Giver” on Kik. The campaign featured photos from the movie users could customize with stickers, a Kik-optimized card (basically a mobile website) with trivia, and the movie trailer. Line and “The Walking Dead” AMC is promoting the tenth anniversary of “The Walking Dead” on Line with a set of stickers fans can download. The show has an Official Account on the app, and once a user adds the brand, it has a direct line of communication with that person through the chat feature.The Rise of Messaging AppsThese apps are already challenging cellular carriers and the way they do business. And at least for now, they are attracting users with a small set of features. It would be an easy jump for many of these to expand their feature set and go head-to-head with larger social networks.These apps are still young. It’s uncharted territory for marketers, but as that brand’s agency, you need to be the first to understand how people are using these apps to interact and why this form of personal communication has become so popular. It’s no longer just about what people communicate; it’s about what tool they use to say it. Social Media Advertising Topics: Originally published Mar 1, 2015 8:00:00 AM, updated July 28 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
The e-mail war between the two members of the Supreme Court-appointed Committee of Administrators (CoA) – Chairman Vinod Rai and former India skipper Diana Edulji – has escalated to a new level over the selection of new coach for the Indian women’s cricket team and is also threatening to reignite the controversy over acrimonious exit of former men’s team coach Anil Kumble.While Edulji wants to immediately scrap the selection process of the new Indian coach for the women’s team and wants Ramesh Powar to continue till the end of the New Zealand tour, Rai is no mood to step back as BCCI on Tuesday announced the ad-hoc committee comprising Kapil Dev, Anshuman Gaekwad and Shanta Rangaswamy to interview the candidates.In a series of e-mails exchanged back and forth between the CoA members and the BCCI top brass, in possession of India Today, Edulji wrote to Rai saying that “in a democratic setup of COA only views of one person are considered and the views expressed by the other member (who was also appointed by the hon’ble SC along with you) don’t matter.”Edulji, in an email on Monday, cited that “there is no clarity on the previous procedure carried out. The Capt and vice Capt have requested their choice so why can’t we respect their choice for this tour till we get clarity on the committee. We can go ahead and continue with the same coach. The views of the 2 senior players must not be ignored.”She then went on to explain how men’s team skipper Virat Kohli had his say after falling out with then India coach Anil Kumble and why the same was being denied to Harmanpreet Kaur and Smriti Mandhana who have backed Powar.advertisement”Virat did not accede to Kumble continuing in spite of CAC saying so then why not these 2 players get what they feel is best for the team.”In his reply, Rai, while advocating how he wants to avoid a similar controversy, accepted that there were differences between Virat and Kumble.Rai wrote: “Yes — there were differences between Virat and Kumble. As a consequence of that Kumble stepped back. More importantly– the team did not send e-mails. The team must realise that that coaches are not decided on team votes. If it is a question of respecting opinions of senior players— why not respect the opinion of the senior most player– in fact the ODI captain of the team?”There was more to come on the matter as Edulji shot back her reply to Rai on Tuesday. In her mail, Edulji wrote: “I see nothing wrong in Women Cricketers writing emails reg the Coach. They were truthful in expressing their views unlike Virat who frequently sent sms’s to the CEO on which you acted and there was a change in the Coach. There also I had objected and my dissent is recorded when the timelines were extended for some one to apply as he didn’t apply in time. Mr. Kumble a legend in his own right was subjected to loss of face and made to look like a villain, he was gracious enough to move on for which I respect him. There also rules were broken and I had raised objections back then”Rai, meanwhile, hoped that the differences would be put aside and the women’s team will also start a new chapter after the current fiasco.”We can’t extend uncertainty. Our men’s team is doing so well with all the confusion far behind them. We have to support the women’s team with the best. They deserve it. We must have a vision 2020 for the world cup in place and have the team work towards it,” wrote the COA chief while requesting Edulji to “go along with this long term planning.”
Topics: Productivity When it comes to blogging, there are tons of excuses we give ourselves (or sometimes our bosses) explaining why we just can’t get to writing them right now. While many of these excuses (not enough time, too busy with client work, no writers on staff to create content or edit it, etc.) may in fact be valid and perfectly understandable, it doesn’t change the fact that in order to have successful content marketing, you must also have frequent, relevant content to actually post, too.So instead of continuously finding reasons to put blogging on the back burner, why not define what the time wasters at work are that are preventing you from getting it done, and change them? Here are a few common ones to start off with that may help at your place of business:1) Ineffective Multi-taskingFor many of us, our day-to-day routine at work requires wearing a lot of hats and being an effective multi-tasker. But the truth is, we’re not as great at it as we think. In a recent study, Earl Miller—a Picower professor of neuroscience at MIT—claimed that it is actually very difficult for people to fully focus on more than one thing at a time, but are much better at switching focus between tasks very quickly, giving the illusion of effective multi-tasking.An example might be someone thinking that they are effectively writing an email and talking on the phone at the same time. Because both involve communicating (whether verbal or written) and thus are competing to use the same part of the brain to complete them, we are not really multi-tasking—we’re simply switching our focus very rapidly back and forth between tasks.Tips for better blogging productivity:The goal is to be as effective as possible when it comes to productivity so you actually can have time for things like blogging. Try to stay focused on one task at a time. If your schedule allows for it, you can also try to prioritize your tasks into groups (i.e. lumping together tasks that are more communication-based, analytical-based, and so on and so forth.).2) Sitting in on Every MeetingWhen it comes to meetings, there are often many that are unnecessary for everyone to attend, or at least not for the whole duration of them. In some cases, meetings are planned with a clear topic and objective in mind, but often spiral off in tangents once the meetings have begun. Maybe that type of discussion is necessary for some roles, but it’s likely that the bulk of the staff are not needed in those.Tips for better blogging productivityFor those roles in a company that are designed to see things from a broader view (more managerial and directorial positions), these meetings might be necessary to attend. But other more task-oriented positions may benefit from just getting the highlights from one person who attended, as these individuals often have pressing deadlines that can get interrupted with too many meetings.Each meeting should also be directed with a clear topic of discussion that leads to each person’s/department’s specific action items, a realistic timeline and a follow-up meeting to go over the progress.3) Getting Sucked into the Black Hole that is Social MediaAlmost every one of us who have social media accounts are guilty of over-frequenting our news feeds at some point or another. Even if interacting on multiple social media platforms is a big part of your job, it’s important to set aside time for personal use, rather than during work hours. Overusing or stopping sporadically to check your accounts (even if for business purposes) can make it much more challenging to get back into a strong workflow.Tips for better blogging productivityInstead of reading up on current statuses, try scheduling out a short 30 minutes to read up on some of the top blogging best practices from the pros. There are a ton of great online resources for beginners and regular bloggers alike that discuss best practices for different types of blogs, too, including corporate/professional, personal, hobby/interest, community, etc. 4) Having a Disorganized WorkspaceThis is something that frequently gets overlooked, but can nonetheless be a big time waster. And many aren’t afraid to admit it. In fact, in an OfficeMax survey, it was found that out of 1,000 workers, 90 percent of them believe that clutter does, in fact, create a negative work environment. And 77 percent of them claimed that clutter also negatively affects their productivity. This accounts not only for tangible documents on your desk, but files on your desktop, unopened/unsorted emails and other similar digital materials that require sorting.Tips for better blogging productivityTry making it a habit to file a document away every time you create or acquire one. It will keep you from spending hours trying to search for something and prevent you from dedicating entire days to giving your workspace a thorough cleaning. Similar to the advice given by popular chefs and cooks today, forming the good habit of “cleaning as you go” will clear up a lot of time for you to do other things—in this case, getting crackin’ on that blog.5) ProcrastinatingProcrastination almost never works out for the better in any situation, but especially when it comes to the workplace. Waiting until the last minute to get things done can force you to push back other time-sensitive tasks, looping you into an endless cycle of overdue items.Tips for better blogging productivitySetting daily or hourly goals for getting things done can help you stay on track and avoid procrastinating. Treat it the way you would a bank account: you have X amount of dollars (in this case, hours) to get something done and once that’s gone you will have to get a loan with interest (hours from the next work day) to pay for your expenses.Sticking to this “budget” can help you visualize that procrastinating can actually accumulate a lot of work for you in the future, and hopefully help you find the time to squeeze in some writing time for your blog.6) Losing Focus Due to NoiseMany workplaces are now adapting to more collaborative spaces, ditching the individual offices and setting up cubicles/desks within an open, spacious area. The problem that often comes with this type of setup, however, is distraction due to high levels of noise in any one space.While some may argue that listening to music helps keep them focused, it really depends on the individual—how they work best and what type of work they’re trying to complete. In an inbound marketing agency, for example, someone in more of a designer or producer role might function more efficiently with some background music.A marketing strategist or content writer, on the other hand, may function better in silence. Either way, if the noise (music, internal conversations, conference calls on speaker phone, etc.) is not being controlled by the individual, it’s likely to distract them.Tips for better blogging productivityIf you’re wanting to make time for writing blog articles, you probably fall into the category that does better without noise. So if your office is typically on the noisy side, instead of staring at your computer screen for 10 minutes trying to finish writing the same dang sentence, try using some ear plugs or noise-canceling headphones at the first sign of distraction. You can then get in your own zone and tune your rambunctious coworkers out while you type.7) Socializing for Too LongLet’s face it: many of us like to socialize. Not necessarily because we’re all a bunch of gossips, but because we spend the majority of our days (and our weeks) with the people we work with, so we develop a desire to connect with them on a personal level.The problem comes in when a morning catch-up session or an afternoon instant-message conversation lasts for a couple of hours or half the day—it can certainly impede on productivity.Tips for better blogging productivityOne way to avoid this is by redirecting these chats to happen first thing in the morning, during a group lunch, at an after-work happy hour, or on a break. Set up a meeting in your calendar (even if it’s just with yourself) to block out some time just for blogging. If someone wants to chat during that time, simply ask to continue the conversation after your time block is over or at another time.8) Being a Literary PerfectionistPerhaps one of the biggest time wasters in the office has to do with the actual process we have for writing blogs. There’s a fair chance you may just be overdoing it. Similar to how a designer can sometimes forget the value of white space, many of us wordsmiths sometimes forget the value of conciseness. Just because you’re creating a piece of content doesn’t mean your viewers are going to spend time like they would reading their favorite novel to absorb it all.In fact, in an article by the research company Nielsen Norman Group that discusses how little online materials are actually read by users, results showed that the average viewer only has time to read about 28 percent of the words on any given Web page. That’s why it’s important to stay focused and get to the point.Tips for better blogging productivityStart your process by creating an outline. It should consist of:The blog topic or headline you’d like to write aboutA list of the direct points you want to makeA clear CTA, or direct action you’d like the viewer to takeOutlining these basic components (and actually writing them out) can help serve as a reminder of what’s really important in this piece.9) Not Asking QuestionsSometimes the reason we procrastinate is because we’re unsure of how to get something done or we’re not entirely sure what the objective of the task is. Not asking questions for clarification right off the bat, or even along the way, can become a huge waste of time.Whether it’s not knowing where to research something, who to contact, what message you’re trying to convey in an email, or something similar, being confused about a task and not asking for clarification can lead to procrastination or double the work later on.Tips for better blogging productivityAsk a bunch of questions right off the bat if you’re unsure of how to complete the task at hand, and be sure you have (or can quickly get) the answers before blindly attempting to do it. With all the right tools and information, you’re bound to increase productivity. And increased productivity means more time for blogging.10) Visiting Non-Work Related Websites Throughout the DayAnother big distraction and time waster at work is the Internet. Of course, many of us depend on it to get work done for our employers, but according to a Salary.com survey, approximately 64 percent of employees visit non-work related websites every day during work hours. The survey also concluded that these websites also kept most employees off-task and unproductive.Tips for better blogging productivityIf you find yourself needing a quick break from your day-to-day tasks and find yourself wanting to browse the Web a bit, try visiting a few popular blogs from leaders in your industry to get some inspiration for content to use in your own blog. This way, taking a break from the grind of work can be still be productive, as it’s helping you research for your next article. Originally published Nov 20, 2015 1:00:00 PM, updated February 01 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Ecommerce Marketing Topics: Bonobos is a wildly popular men’s online shopping boutique that is changing the way people shop. They recently hit $100 million in revenue, after nine years of business. The model is pretty simple: several variations on popular clothing items like pants, dress shirts, and casual shirts. No matter what you’re looking for, Bonobos probably has it.Simply put, Bonobos has come to define ecommerce with a guide shop sales model that seems to work—but are they missing out on some key sales? Let’s examine the pros and cons of their guide shop sales model.Pro: Huge SelectionNo one brand offers the sheer number of options buyers can get from Bonobos. In the case of brick-and-mortar stores, there just isn’t enough room to display over two hundred pants styles—not of the same brand, anyway. By adopting an ecommerce model, Bonobos didn’t have to worry about display space or inventory storage. They didn’t have to worry about their clothing competing with other brands. No, everything in their online store is directly from Bonobos.Con: Brick-and-Mortar Shop Without ShoppingBonobos recently caused a stir by opening guide shops, where Bonobos clothing is on display for any shoppers craving the in-person experience. The problem is that the clothes are for testing purposes only. If buyers are unsure of a size or fit, they can drop in for a few minutes and try something on.That all sounds wonderful, but what about buyers’ desire for instant gratification? If they’ve foregone the convenience of online shopping to head into a store, won’t they be disappointed when they can’t buy the items that fit right away?Pro: Multi-Channel Marketing and PurchasingTo remedy that need for instant gratification, Bonobos has outfitted all employees with tablets so buyers can order immediately after finding items that fit. That way, no one has to leave the store without making a purchase; they just can’t leave the store with their purchase.Con: Shipping TimesOnce the buyer makes a purchase right there in the store, they still have to go home and wait for their new clothes to arrive in the mail. Again, they’re shrugging away the buyer’s strong desire to own their products by making them wait. Now, shipping times aren’t a problem to those who engage in traditional ecommerce, because waiting for the products to arrive is the price you pay for the convenience you experience when shopping from home.Pro: Uncertainty RemovedIn the end, it seems as though the guide shops have given a tremendous assist to the Bonobos model. Fans of the brand who haven’t purchased for fear that they’d order the wrong size can now ease those fears. Buyers who want to try out new styles and colors can test their wardrobe in front of a mirror before committing. The real magic, however, happens after the first order. If the size is right, buyers don’t have to visit the shop again. Uncertainty is removed and they can buy at their leisure.Of course, there’s one thing we didn’t mention: Bonobos is actually available for purchase from Nordstrom, so those who have a serious crush on the products can get something immediately. As with any retail situation, however, the options are limited to whatever Nordstrom can fit into that little corner of their store.So what do you think? Is Bonobos actually changing the way we do ecommerce with their guide shops, or is it all a fad that will fade away when shoppers miss the convenience of buying from their living room? Originally published May 5, 2016 10:30:00 AM, updated February 01 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
The Indian challenge at Korea Open World Tour Super 500 came to an end after Parupalli Kashyap lost his men’s singles semi-final match in straight-game to world No.1 and 2-time world champion Kento Momota on Saturday.Kashyap progressed to the semi-final as the sole Indian left in the competition to face Momota, who he had never defeated in his last 3 meetings with the Japanse. The last time they met was in June 2016. However, Momota only extended his dominace over Kashyap in their 4th meeting with a 21-13, 21-15 win over the Indian.Momoto took the first point in the opening game but former world No. 6 Kashyap levelled the game to 2-2. However, Momota soon took the lead with his dominant shot slection and grabbed 4 straight points to make it 5-4 in his favour.There was not much aggression from both the players in the first game as the two were merely playing the waiting game. Kashyap took initiatives only on rare occassions but he managed points when he opted to do so.Momota went into the first lemon break with a 4 four advantage after Kashyap gave away some easy points and committed a number of unforced errors. Things did not turn in the Indian’s favour even after the break as Momota widened the lead to 14-8 and then to 17-10. Kashyap lost the first game 13-21.Kashyap, however, put up a great fight in the second game as he came back from 3-9 to pick three straight points and close in the gap to 7-9.advertisementAt some point, the Indian looked better than Momota as he bagged 9 out of 11 points to equal the 2nd game to 12-all. However, Momota then went on to take 6 straight points from there after Kashyap’s usual errors popped back in the game.The world No. 1 then earned 6 match points. Kashyap saved one with a good smash but Momota did not allow another chance to the other Indian and sealed the match 21-13, 21-15 in 40 minutes.
A late Maximiliano Barreiro penalty proved to be the difference as NorthEast United FC defeated Hyderabad FC to climb to the top of the Indian Super League standings here on Wednesday.The teams had their fair share of moments in a closely-contested tie, but a spot kick off a handball in the 86th minute helped NorthEast United edge past their opponents.Robert Jarni’s team thus, remained unbeaten and now has eight points from four games, while Hyderabad sit ninth on the table with three points.The home side were quick to take the game to the opposition with Marcelinho impressing in the final third.Four minutes into the game, the Brazilian forward dribbled into the box, executed a step-over to outfox Mislav Komorski and thumped the ball towards the goal from a tight angle, forcing goalkeeper Subhasish Roy Chowdhury to make a low save.Hyderabad were aggressive in their approach throughout the first-half, but their final ball lacked the threat to fetch an opener. At the other end, the visitors struggled to make an impact and failed to test the opposition goalkeeper in the opening 45 minutes.Marcelinho once again showed his quality when he danced into the box but his cross towards Gani Nigam in the centre was headed clear.Redeem Tlang got the better of the home side defence soon after the restart with a clever run in behind the defence. Substitute Maximiliano Barreiro lobbed a well-timed ball for the Indian forward whose powerful shot from an acute angle was kept out by Kamaljit Singh at his near post.advertisementThe Highlanders, who sought a way back into the game, suffered a blow when Asamoah Gyan had to be forced off the field due to an injury. His replacement Panagiotis Triadis nearly made an instant impact when he flicked Reagan Singh’s low cross from the right flank towards the goal following a clever run, but Kamaljit was up to the task.Hyderabad found it difficult to maintain the intensity with which they ended the first half. Mohammed Yasir latched on to an excellent pass by Stankovic but sent his effort wide from inside the box.With clear-cut chances drying up, Rohit Kumar tested the keeper from outside the box after the hour-mark but hit it straight at Subhasish Roy.There was drama at the end as a Jose Leudo strike from the edge of the box hit Shankar Sampingraj’s hand, resulting in a spot-kick for the visitors. Barreiro stepped up and coolly slotted home from the spot, leaving Kamaljit with no chance and sealing an important win for his team.
Transfers Liverpool January transfer news LIVE: Liverpool join Bale race Goal Last updated 1 year ago 23:15 1/20/18 FacebookTwitterRedditcopy Comments(0) Transfers Liverpool Premier League Goal brings you all the latest news, rumours and deals related to the Reds as the January transfer window heats up Liverpool join Bale raceLiverpool have joined arch-rivals Manchester United in the battle to land Real Madrid forward Gareth Bale, according to Don Balon.The Wales international has been heavily linked with a return to the Premier League after struggling for form and fitness at Santiago Bernabeu.Jurgen Klopp has the funds available to make a move after offloading Philippe Coutinho to Barcelona and is prepared to spend over €100 million on Bale. Editors’ Picks Lyon treble & England heartbreak: The full story behind Lucy Bronze’s dramatic 2019 Liverpool v Man City is now the league’s biggest rivalry and the bitterness is growing Megan Rapinoe: Born & brilliant in the U.S.A. A Liverpool legend in the making: Behind Virgil van Dijk’s remarkable rise to world’s best player Juve close on North Korean strikerJuventus are closing in on a deal to sign North Korean striker Han Kwang-song at the end of the season, according to Corriere dello Sport.The 19-year-old is impressing on loan at Perugia from Cagliari this season and his performances have caught the eye of Juventus.Premier League duo Liverpool and Tottenham have previously shown an interest in Han, while his agent has admitted that a move to Juventus would be a ‘dream’ for the player.Real in secret Salah talksReal Madrid have been in secret transfer talks with Liverpool forward Mohamed Salah, claims El Chiringuito TV.The Liga giants are said to want the Egypt international as their next ‘Galactico’ signing after seeing him impress since moving to Anfield in the summer of 2017.Reds warned off ButlandLiverpool have been warned not to waste their time making a £40 million move for Stoke City goalkeeper Jack Butland.New Potters boss Paul Lambert insists the England international is not for sale, telling reporters: “There is absolutely no way he is going in January. Absolutely no chance. As long as I’m here I’ll do everything I can to keep him.”Oblak not on Anfield radarAtletico Madrid goalkeeper Jan Oblak is not among those currently being considered by Jurgen Klopp as possible additions at Anfield, Guillem Balague has told Sky Sports.The Reds are expected to try and bolster their options between the sticks either in January or the summer, but no move has been made towards the Spanish capital as yet.Klopp leading Konsa chaseLiverpool have overtaken neighbours Everton in the race to land Charlton’s highly-rated defender Ezri Konsa, claims Kent Live.The Toffees were reported to be readying a bid for the 20-year-old talent, but the Reds are now in pole position to land a player valued at £4m.Atletico eyeing LemarAtletico Madrid are prepared to beat Liverpool and Arsenal to Monaco winger Thomas Lemar if Antoine Griezmann leaves for Barcelona, according to Mundo Deportivo.The France international has been linked with a move to England for some time, but he could be offered the opportunity to fill a fellow countryman’s boots in Spain.United lead hunt for £35m SeriManchester United have jumped to the front of the queue to sign Nice midfielder Jean-Michael Seri, says the Daily Mail.Chelsea, Liverpool and Arsenal have also expressed an interest in the Ivorian, but the Red Devils are ready to complete a £35 million deal.Inter in pole position to sign SturridgeInter are in pole position to sign Daniel Sturridge on loan from Liverpool.The Serie A giants have made a “serious” proposal to sign the England striker, who is also wanted by La Liga club Sevilla.Read the full story on Goal!
zoom Seoul Central District Court has sentenced Kang Duk-soo, the founder and the former head of South Korea’s shipping and shipbuilding conglomerate STX Group, to six years in prison for a number of corporate crimes, Yonhap reports.Kang Duk-soo, who headed the group from 2003 to February 2014, was convicted of illegally diverting funds of the group’s faltering shipbuilding unit STX Heavy Industries Co. towards other ailing affiliates, mostly STX Construction Co.Kang was also found guilty of tampering with the accounts to cover his tracks, as well as embezzling STX funds to invest in his privately owned firm.“Kang inflicted huge losses on financial institutions through accounting fraud that threatens trust and transparency of the capital market,” Yonhap reports Judge Kim Jong-ho saying in his ruling.Prosecutors had initially accused the 64-year-old of corporate crimes amounting to USD 2.4 billion, but the court found Kang guilty of accounting fraud valued at USD 547.3 million, and the embezzlement of USD 63.7 million.World Maritime News Staff
zoomIllustration. Image Courtesy: Daniel Norris on Unsplash. Norwegian shipping company Belships ASA has issued new Belships shares to two European companies to complete the acquisition of a 63,000 dwt bulker. In April this year, Belships entered into an agreement to buy the Ultramax vessel M/V Sofie Victory.As informed, a total of 10,710,220 new shares have now been issued to Norway-based company EGD Ultra Eco AS and Cyprus-based Blossom Shipmanagement, sellers of the abovementioned ship.Following the issuance, there are 204,261,050 shares outstanding in Belships, each with a nominal value of NOK 2 (USD 0.23), the company said.The share capital increase relating to the share issue was registered in the Norwegian Register of Business Enterprises on July 4, 2019. The newly registered share capital of the company is NOK 408,522,100.The agreed vessel purchase price was USD 24.15 million, of which approximately USD 14 million was debt. The parties earlier agreed that, of the net consideration of approximately USD 10 million, USD 2 million was to be paid in cash, with the remaining amount to be settled through a proposed issue of new Belships shares.Belships currently has a fleet of 17 Supramax and Ultramax bulk carriers. Furthermore, the company expects to take delivery of one newbuilding in the first half of 2020.
New Delhi: The Delhi University has formed a committee to look how the Economically Weaker Section (EWS) quota can be implemented for PhD and MPhil admissions.This year, the varsity has effected a 10 per cent increase in seats for the EWS in undergraduate and postgraduate admissions. The EWS category was not reflecting when candidates wanted to apply for MPhil and PhD admissions, leading the students to query the admission official. “A committee has been constituted to look how the EWS criteria can be implemented for MPhil and PhD. The seats for MPhil and PhD are not fixed and vary depending on the number of supervisors we have and the number of candidates who apply,” said a varsity official. Also Read – Kejriwal ‘denied political clearance’ to attend climate meet in DenmarkThe university started registrations for postgraduate, MPhil and PhD courses on June 3. Till now, 19,442 students have registered for MPhil and PhD courses and 4,308have made payments. Out of the total number of payments made, 2,205 aspirants are from the unreserved category, 1,026 from other backward classes, 779from scheduled castes and 298 from scheduled tribes. Till now, 1,02,745 students have registered for postgraduate courses and 65,088 have made payments. Out of the total number of payments made by candidates, 36,620 aspirants are from the unreserved category, 13,729 from other backward classes, 10,069 from scheduled castes, 3,369 from scheduled tribes and 1,301 from the EWS category. Also Read – Bangla Sahib Gurudwara bans use of all types of plastic itemsThe varsity had begun the registration process for undergraduate courses on May 30 which will end on June 14. The first cut-off list is likely to be released on June 20. Till now, 3,20,907students have registered and 2,11,424 have made payments, the varsity said. Out of the total number of payments, 1,27,569 aspirants are from the unreserved category, 42,859 from other backward classes, 28,779 from scheduled castes, 5,902 from scheduled tribes and 6,315 from the economically weaker section (EWS), it said.
(Editors Note: APTN National News has decided not to use the real name of the artist because she has concerns over her safety.)Willow Fiddler APTN National NewsThe family of Norval Morriseau is speaking out about a planned exhibition of paintings by Amanda PL that bears a striking resemblance to the late artists work.“We promised our father that we would try to carry on his legacy and if this thing opens up to, if non-natives start painting like my dad the meaning of his artwork is going to be lost,” said Eugene Morrisseau, one of Norval Morrisseau’s seven children.Eugene Morrisseau is also an accomplished artist. (Eugene Morrisseau is one of Norval’s seven children and is an accomplished painter in his own right. Photos Willow Fiddler/APTN)He said the family doesn’t like her style of painting.“Seeing this lady portray exactly like my dads artwork is almost like, I didn’t like it and as if shes copying,” he said.Side by side images of Amanda PL’s work and that of Norval Morriseau’s made the rounds on social media prompting claims of plagiarism… and support.Senator Murray Sinclair said Amanda PL’s work (signed Amanda PL) “clearly appreciates and is inspired by Norval Morrisseau and I for one applaud her for directing her talent that way.”But Eugene Morriseau isn’t so sure Amanda PL knows the deeply spiritual teachings in his father’s work.And this worries him“Even ten years from now that her work is probably going to hang up somewhere and my dad’s artwork will be hanging right next it and people aren’t even going to know what it means,” said Eugene Morrisseau.He said the teachings that Anishinabe artists depict are thousands of years old; passed along through generations.“Oh they’re going to tell stories, Ahchoogahnoog eh, that’s where I used to go to listen to these stories through my grandparents,” he said. “Through the Elders, this is what this means when you pass on, put it on canvas this is how you tell the story.”Morrisseau said you can’t just pick up what he knows from the internet or books.Amanda PL told APTN in an email she was taught the untold history of Canada by an Anishinabe teacher during her studies in Thunder Bay.“As an artist, I do have an ethical and social responsibility to respect, acknowledge, and adhere to laws, protocols, rights and freedoms of indigenous artists and communities,” she said.But when asked about criticism, particularly by Morriseau’s children, that her work compromises Morriseau’s legacy Amanda PL said she doesn’t see it that way.“I don’t engage with critics. critics work is to critique, artist work is to paint, write, compose, and share their creations,” she wrote. “Whether people or critics like it or not, it isn’t for me to decide.”That’s not good enough for the family.“We don’t want that door open and if she does, somebody else is going to do it then all stories and all the storytelling, they’re not going to be there no more, it’s going to be meaningless,” said Eugene Morrisseau.An exhibit of Amanda PL’s Morrisseau-esque work at the Visions Gallery in Toronto was cancelled amid the bad publicity.Senator Sinclair sad it’s the gallery owners who deserve criticism for throwing her under the bus.Amanda PL said she won’t reconsider her style of art. <>
MOREHEAD, Ky. — Djimon Henson made five 3-pointers and tied his career high with 23 points and Morehead State defeated Ohio-Chillicothe 103-50 on Friday.Joining Henson in double figures for the Eagles (3-5) were De’Von Cooper and A.J. Hicks with 13 points each, Richard Feagin with 11 and Lemontray Harris and Malik Riddle with 10 apiece. The Eagles shot 58 per cent and made half of their 26 3-point attempts. The 103 points were a season high.The Eagles dominated the boards 48-18 and they made 11 steals and scored 24 points off 17 Chillicothe turnovers.Anthony Dixon Jr. scored 21 points for the Hilltoppers of the Ohio Regional Campus Conference.The Eagles took control early and led 48-24 at halftime with Hicks leading the way with 10 points. Henson topped the scoring in the second half with 15 points.The Associated Press