According to the decision of the readers of the Chinese edition of Travel + Leisure magazine, Croatia was awarded in the category of the most desirable new European destination for Chinese tourists in 2018.Award ceremony China Travel Awards – World Best Awards was held in Shanghai, in the presence of diplomatic representatives, representatives of tourist boards, hotels, tour operators and airlines, each in their own category awarded by this famous magazine read by more than a million people in China.She has received the award, which has been awarded for 12 years Pearl Fabrio Counselor at the Embassy of the Republic of Croatia in the People’s Republic of China. The competition for the most desirable new destination was organized during the second half of last year, and readers chose a new destination that they intend to visit as soon as possible. In addition to Croatia, which was selected in the category of European destinations, the awards were also won by Argentina, Tahiti and Myanmar, while the best “old” destinations were Australia, Japan and Thailand.The director of the CNTB Head Office, Kristjan Staničić, also commented on the award, emphasizing that this is the first award of this type that Croatia has received on the Chinese market. “We are extremely pleased with the award, especially in the year that has been declared the EU-China tourist year. The award also confirms the excellent potential of Croatia as a tourist destination in the large and extremely important Chinese market. This is a confirmation of our assessments and decisions to strengthen Croatia’s presence in China through the implementation of additional promotional activities, but also through the opening of the CNTB office in Shanghai. We are encouraged by the results from last year, during which we achieved high double-digit increases in tourist traffic from the Chinese market, 57 percent in arrivals and 48 percent in overnight stays. “, he said director Staničić, adding that Croatia is ready for a larger arrival of Chinese tourists who are not exclusively motivated by coming to Croatia because of the sun and the sea, but especially appreciate our natural beauty and historical and cultural heritage.Chinese Travel + Leisure is part of the American Travel + Leisure magazine owned by Time Inc. groups. According to the magazine’s director Diggle Tian as many as 70 percent of Chinese tourists who will travel abroad this year still do not know exactly which destination to choose for their trip.