PATA helps China outbound market

first_imgThe Pacific Asia Travel Association (PATA) has begun a partnership with China Ready & Accredited (CRA) to help PATA members overcome potential the major source of business that is China.PATA chief executive officer Mario Hardy, said that China is now the largest and fastest growing outbound travel market in the world.“For many tourism operators it has become “’profitless volume”. Our members need to constantly adapt and evolved to stay competitive in today’s world,” Mr Hardy said. China based China Ready & Accredited director Geoff Buckley, said that it is obvious to target the high value segment of the market.“The obvious solution is to target the high value segment of this market, but with 1.3 billion people in China and an extraordinarily complex media landscape such segmentation is not an easy or cheap task,” Mr Buckley said. This Program is endorsed and supported by China’s government and industry, delivering global CHINA READY expert culture training and quality service accreditation.Importantly, CRA has exclusive access to high value Chinese consumers, travellers and businesses in China and can promote accredited businesses directly to high spending Chinese people.“We will be working through our Chapter members, and aim to facilitate the introduction of the China Ready & Accredited® program across the whole network. Businesses that commit to the China Ready & Accredited® Program will then be marketed by CRA directly in China,” Mr Hardy said.Source = ETB Travel News: Lewis Wisemanlast_img

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