Preferred Hotel Group partners with Skyscanner

first_imgPreferred Hotel Group has partnered with Skyscanner to increase its bookings and reduce costs of customer acquisition for its 650 member hotels.Travellers can now use Skyscanner to search destinations, compare rates and directly book at Preferred’s portfolio of hotels.Preferred Hotel Group senior vice president, distribution and revenue management  Michelle Woodley said that Skyscanner will play a key role in attracting more customers.“Metasearch engines are an important travel planning tool for today’s consumers, and we designed this partnership to support our goals of continuously driving more bookings to our hotels and increasing traffic to our branded websites,” Ms Woodley said.Skyscanner chief commercial officer Kevin Skivington said that Skyscanner is delighted to help the Group increase its customer exposure.“The 650 hotels and resorts that the brand represents globally provides our users even more choices to compare, to be able to uncover the perfect accommodation for their travels,” Mr Skivington said.Source = ETB News: Tom Nealelast_img

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