Related posts:No related photos. Media company Mediaedge:cia has used its staff focus groups to develop aflexible benefits scheme. The move was triggered by the merger of Media Edge and CIA earlier thisyear. UK HR manager Clare Alger said the company wanted to create a common set ofvalues across the new company and revamp the benefits package. She said thatfour focus groups and a steering committee were set up to get the packageright. Staff were asked what they liked about their existing scheme, and whatbenefits they would like. Benefits such as life insurance and 20 days holidaysare compulsory but staff can now choose from a range of other benefitsincluding pensions, dental care, childcare, extra holidays and retail vouchers.As part of the package staff can also opt for use of a bicycle if they wantto cycle to work. CEO Fiona McAnena said offering a full package was seen as patronising, andmeant taking decisions away from people. “Flex means everyone is treatedlike an adult and given personal responsibility,” she said. “The overall package is worth more to people because they’re choosingwhat they really value – if there’s anything they don’t want, they can havecash instead.” Previous Article Next Article Media firm’s focus groups decide its benefits packageOn 29 Oct 2002 in Personnel Today Comments are closed.