5 reasons marketing deserves a seat in the C-Suite

first_imgThe times are changing, and marketing is no longer an afterthought in even the smallest of companies. With fierce competition looming over our heads, and regulatory issues consuming the lives of many, a marketing presence is needed in the C-Suite now more than ever. Long gone are the days where a Marketing Director’s only responsibilities are placing newspaper ads, processing community donations, and maintaining tchotchke inventory.Here are five reasons why marketing deserves a seat in the C-Suite…1. Big Data. Let’s face it, big data is a Billboard #1 hit these days. Who else within the organization is responsible for the management of big data? Finance? No. Too many numbers to crunch and GL’s to balance. Operations? Definitely not. With changes in infrastructure and technology, operational inefficiencies take up the majority of their time. Compliance? Ha. In the age of fraud and frivolous lawsuits? That goes without saying. That’s right, big data fits with no department other than marketing. Between CRM tools, MCIF capabilities, and core system metrics, marketing is the only department with the experience and wherewithal to dissect the data into meaningful insights, and drive the decision-making process.2. Strategy. Executive-level marketers should own the strategic marketing plan and work closely with interns and marketing managers to implement the deliverables within the plan, ensuring that objectives are met. If your organization lacks a marketer in the c-suite, it is also likely that you lack a comprehensive strategic marketing plan. This results in members of the executive team constantly poking and prodding your marketing team for “flavor of the month” product promotions and sales, unaware of how detrimental this is to the organic growth of the organization. Next to the overall strategic plan, the strategic marketing plan (customarily also containing sales and business development strategies), is a secondary necessity to completing a successful business plan. continue reading » 13SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblrlast_img read more

BLOG: Governor Wolf Wishes Pennsylvanians a Happy Thanksgiving (VIDEO)

first_img By: Governor Tom Wolf The Blog,  Videos November 26, 2015 SHARE Email Facebook Twittercenter_img As one of the original thirteen colonies in America, Pennsylvania has a long history of firsts for our nation. For example, as many folks know, both the Declaration of Independence and the Articles of Confederation were signed in our commonwealth, and the American Constitution was drafted here. However, what many Pennsylvanians may not realize is that Thanksgiving was first proclaimed in my hometown of York, Pennsylvania.Today, as Americans and Pennsylvanians, we continue to hold our independence as one of our proudest values, and we continue to work towards peace in our homes, communities, schools, workplaces, state, and nation. It is as true today as it was in 1777 that we are grateful for these American principles.This year, Frances and I are thankful for the opportunity granted to us by Pennsylvania’s voters to lead our state into a bright, successful future. My administration remains committed to upholding the principles for which our founding fathers fought and said thanks in our commonwealth almost 250 years ago.Today, I’d like to wish all of the people of Pennsylvania a happy and healthy Thanksgiving.Thank you.Governor Tom WolfTo read Governor Wolf’s Thanksgiving Day proclamation, click here.Like Governor Tom Wolf on Facebook: Facebook.com/GovernorWolf BLOG: Governor Wolf Wishes Pennsylvanians a Happy Thanksgiving (VIDEO)last_img read more