Help by sharing this information United StatesAmericas June 7, 2021 Find out more Organisation News News RSF_en August 21, 2017 – Updated on August 23, 2017 US — #WeeklyAddress August 14 – 20: Trump criticizes “Fake News” coverage of Charlottesville protests Below are the most notable incidents regarding threats to press freedom in the US during the week of August 14 – 20: News Facebook’s Oversight Board is just a stopgap, regulation urgently needed, RSF says June 3, 2021 Find out more WhatsApp blocks accounts of at least seven Gaza Strip journalists News Receive email alerts United StatesAmericas US — #WeeklyAddress August 14 – 20: Trump criticizes “Fake News” coverage of Charlottesville protests Trump criticizes media coverage of Charlottesville protests In the week following a white supremacist rally that turned violent in Charlottesville, President Trump condemned violence “on many sides” and equated the white supremacists with the “alt-left.” After Trump spoke to reporters on Monday, August 15, when CNN’s Jim Acosta asked if the reporters could ask him more questions Trump responded, “It doesn’t bother me at all. But I like real news, not fake news. You’re fake news.” The following day, on August 16, Trump held another press conference and called out “fake news” for misrepresenting the protests. He said not all of the protesters in Charlottesville were neo-Nazis or white supremacists, and “you’d know it if you were honest reporters, which in many cases you’re not.” He tweeted the next day: “The public is learning (even more so) how dishonest the Fake News is. They totally misrepresent what I say about hate, bigotry etc. Shame!” Journalists of color threatened for reporting on Charlottesville, KKK After Eboni Williams, host of Fox’s “The Specialists” and an African-American woman, called President Trump’s initial remarks in response to the Charlottesville protests “cowardly and dangerous” on Monday, August 14, she began receiving threatening messages calling her racist, anti-American, and some implying an intent to harm the journalist. In the days following her segment, Williams received so many alarming messages — more than 150 — that she requested and received a security escort from Fox News. “I felt utterly compelled in that moment, particularly as a black woman who works on Fox News Channel, and has the privilege and a responsibility to address an audience that otherwise doesn’t necessarily get my point of view, or the point of view of people like me,” Williams said. When Ilia Calderón, a black and Latina journalist for Univision, interviewed a North Carolina KKK leader in a segment that aired Sunday, August 13, he called her the n-word and threatened to burn her off of his property. The KKK leader said Calderón was the first black person to ever step on his land. Though Calderón finished her interview without being harmed, she said she feared for her safety. “I represent the things that they hate: I am black, I am Hispanic, I am an immigrant,” said Calderón, who is a U.S. citizen and Colombian immigrant. Journalist arrested for trespassing on public college campus On Wednesday August 16, freelance journalist J.B. Nicholas was arrested and charged with trespassing on the campus of Bronx Community College (BCC), a public college, where he was reporting for The Gothamist on statues of confederate generals in the school’s “Hall of Fame.” The Gothamist is a website about New York City. Nicholas was conducting an interview when two police officers approached him. He turned his camera on and captured part of their interaction, during which the officers told him he had to leave because BCC “was not an open campus” and his reporting “is not official college business. Nichols was wearing his press credentials. After his video ended, Nicholas said the officers restrained him, handcuffed him, and issued him a summons for trespassing. Defense Department cuts back on size of traveling press corps for Mattis’ trip abroad A number of news outlets, including The Washington Post, were not permitted to join Defense Secretary Jim Mattis on his trip to Ukraine, Turkey and Jordan. The Washington Post national security reporter Dan Lamothe tweeted on Saturday, August 19 that The Post was “among several news outlets not invited” on the trip, adding in another tweet that the “[t]raveling press corps was cut down from long-held numbers in both GOP and Dem administrations.” Paul McCleary, national security and Pentagon reporter for Foreign Policy magazine, responded: “Several outlets were invited, completed visa paperwork, and then disinvited just this week. No convincing explanation why.” The United States ranks 43rd out of 180 countries in RSF’s 2017 World Press Freedom Index after falling 2 places in the last year. For the latest updates, follow RSF on twitter @RSF_en. April 28, 2021 Find out more to go further NSO Group hasn’t kept its promises on human rights, RSF and other NGOs say Follow the news on United States
Published on November 29, 2015 at 10:36 am Contact Chris: [email protected] | @ChrisLibonati Ian McIntyre says comparing last year’s run to the Sweet 16 and this year’s is dangerous. The defense that the Syracuse head coach put on the field in 2014 sported Tyler Hilliard, Jordan Murrell, Skylar Thomas and Alex Bono.Thomas and Bono, a Hermann Trophy finalist, were both first-round picks in the MLS Draft and Murrell was a third-round pick.This year, three freshmen and a junior that played just eight matches last year have helped SU to the same round of the NCAA tournament. First-year defenders Miles Robinson and Kamal Miller and rookie goalie Hendrik Hilpert, along with Louis Cross, have anchored a unit once searching for replacements.In this postseason, Syracuse has given up just two goals in five games, while last year the Orange allowed five goals in four games. Not only has the 2015 back four improved over last year’s, it bested its regular-season numbers of allowing only 19 goals in 17 games.Syracuse (14-5-3, 3-4-1 Atlantic Coast) has shut out three opponents in the ACC and NCAA tournaments, only one less than it had in 17 regular-season games. Seattle (18-3-1, 9-1 Western Athletic) averages 2.18 goals per game and is ranked 10th in the NCAA in that category. The mark is also third-best among all of Syracuse’s opponents throughout the season. Against the Redhawks, SU will need the defense that has shown up this postseason to rear its head one more time.AdvertisementThis is placeholder text“Starting with two guys that were new in the back and Louis,” midfielder Liam Callahan said, “you just have to get them acclimated to the game, and I thought they did that pretty well.”Not only has Syracuse’s defensive improvement come at the right time, it’s also come against its best competition. The Orange shut down then-No. 5 North Carolina, then-No. 9 Notre Dame and then-No. 2 Clemson, the third-highest scoring team in the NCAA.Coming into the regular season, Hilpert’s only game action with his teammates was against Georgetown in the preseason. He hurt his quad muscle and missed the first nine games of the year while Austin Aviza played in net for SU.“Yeah, I played 45 minutes in preaseason,” Hilpert said. “It was the first time for a longer period that I’ve played with a back three instead of a back four.”Several players cited the increased experience as why the team has been able to pick up its play. Hilpert said that little things like dropping the ball back to him, an action that requires trust, have become more natural with time.The defensive improvement has shown on the stat sheet, but Callahan said the team has improved on set pieces, specifically free kicks and corner kicks.Last season, set-piece defending doomed Syracuse in the postseason. Georgetown midfielder Keegan Rosenberry scored on a back-post header off a corner to even the match at one and send the Sweet-16 game into overtime. Then Jared Rist headed in a corner from the front post in sudden-death overtime to win the game for the Hoyas.But this season, the last time a team has scored on Syracuse on a free kick or corner kick was when SU played Hartford nearly a month ago. If SU can hold that trend against Seattle, it can again do something last year’s SU team and no other squad in the program’s history has done — advance past the Sweet 16.“Our younger guys getting a little more seasoned,” McIntyre said. “… It’s also a willingness and a commitment to defending, not just individually but collectively.” Comments Facebook Twitter Google+
The Badger Herald Sports section’s weekly double feature is highlighting all of the weekend’s biggest games outside of Madison each Saturday.For any fellow college football junkies out there, feel free to chime in via Twitter with any questions, comments or requests to @BHeraldSports for the column going forward.Wisconsin continues to find athletic success in alumni hiresThere is something unique about the nature of Wisconsin athletics. It’s not the iconic “Jump Around” celebration after the third quarter Read…Illinois (3-6) at No. 7 Wisconsin (7-2)Where: Camp Randall Stadium, Madison, WisconsinWhen: 11 a.m. Saturday, Nov. 12TV: ESPN2 (Channel 661 on Residence Hall Cable)Line: Wisconsin (-26.5)This week the University of Wisconsin welcomes the University of Illinois to Madison for a homecoming week showdown. Illinois is 2-4 in the Big Ten this season, though this may be misleading since one of these wins came against Rutgers University. Look for the Badgers to come out and put this one away early after playing tight games for the last two months. Wisconsin needs to start turning it on for the postseason stretch run, and this is a good place to start. The only drama in this game should be whether the student section will even last until “Jump Around.”Geistlinger: Wisconsin 45, Illinois 9Hayes: Wisconsin 34, Illinois 14Baylor (6-2) at No. 11 Oklahoma (7-2)Where: Memorial Stadium, Norman, OklahomaWhen: 11 a.m. Saturday, Nov. 12TV: ABC (Channel 607 on Residence Hall Cable)Line: Oklahoma (-17.5)This matchup between the University of Oklahoma and Baylor University is a great representation of the Big 12’s irrelevance this season. Even though the Sooners made a surprise push to the College Football Playoffs last year, two early losses to Houston University and Ohio State University have all but sealed their repeat chances. Meanwhile, Baylor is coming off an absolute thrashing, losing 62-22 to Texas Christian University last weekend, which was their second straight loss following a 6-0 start. OU quarterback Baker Mayfield and the Oklahoma offense have been absolutely chucking the pigskin down field to the tune of 342.3 passing yards and 44.1 points per game. Look for them to prove they are still the class of the conference, even in a down year.Geistlinger: Oklahoma 48, Baylor 21Hayes: Oklahoma 49, Baylor 45Football: Wisconsin climbs to No. 7 in latest College Football Playoff PollWith the second College Football Playoff Poll in the books, the University of Wisconsin football team’s pathway to the 2016 playoff is Read…Minnesota (7-2) at No. 19 Nebraska (7-2)Where: Memorial Stadium, Lincoln, NebraskaWhen: 6:30 p.m. Saturday, Nov. 12TV: BTN (Channel 664 on Residence Hall Cable)Line: Nebraska (-7.0)The result of this game should be one of great interest for all the Badger fans out there. Saturday night in Lincoln should help provide the Badgers a much better gauge of what kind of team they should expect the University of Minnesota to field in the Battle for Paul Bunyan’s Axe in the final game of the season. Though Ohio State made the University of Nebraska look silly last weekend in Columbus, Nebraska did go toe-to-toe with the Badgers in Madison through overtime. The outcome give us all some insight into whether it’s the Cornhuskers or the Gophers who are for real in the Big Ten West.Geistlinger: Nebraska 34, Minnesota 28Hayes: Nebraska 31, Minnesota 14 Geistlinger’s Upset Alert: No. 20 USC at No. 4 Washington Where: Husky Stadium, Seattle, WashingtonWhen: 6:30 p.m. Saturday, Nov. 12TV: FS1 (Channel 672 on Residence Hall Cable)Line: Washington (-8.5)The incredible roller coaster ride that have been my predictions of University of Washington’s games continues this week as they take on the suddenly resurgent University of Southern California. After two straight incorrect picks I am beginning to have a sneaking suspicion that I do not know much about Washington. I have yet to watch them play for a single second. This week, the Huskies will be looking to justify their shiny new No. 4 CFP Poll ranking. They need to win out in order to make the playoff, and they’ll have to be impressive doing in so too. USC has won five straight, but is only 1-3 against ranked teams this season. This game should be a defensive affair similar to last year’s 17-12 Washington win, and in a low-scoring game, give me the 8.5 points, even on the road.Geistlinger: Washington 24, USC 19Hayes’ Upset Alert: #16 West Virginia (7-1) at Texas (5-4)Where: Darrell K Royal–Texas Memorial Stadium, Austin, TXWhen: 11 a.m. Saturday, Nov. 12TV: FS1 (Channel 672 on Residence Hall Cable)Line: Texas (-2.0)While this pick has traditionally been a ranked team in trouble of falling to an underdog, this week’s upset comes somewhat backwards as No. 16 West Virginia University is projected as two-point underdogs to a Texas team sitting one game above .500. I have picked against WVU before this season in this column, and they have burned me for doing so. Even if the line were even, I would still take West Virginia’s odds to win outright over Texas.Hayes: West Virginia 35, Texas 23
Originally published Mar 10, 2011 2:40:00 PM, updated October 20 2016 LinkedIn Today You should have LinkedIn share buttons on all your content. Recently, LinkedIn launched a new sharing button that tracks the number of shares much like the buttons from Twitter and Facebook. (There’s one on this article, give it a quick click!) Very soon after this new button launched, we added it as an option to the blogs of all 4,000 HubSpot customers – no software to install, it just shows up. ( Topics: What do you think about LinkedIn today? What other tips would you have for marketers? Leave a comment and let’s discuss. . Other ways include making regular status updates, and answering questions posted on LinkedIn Answers. (Check out the news article featured in the video, look familiar?) Now that your news and blog posts can spread more virally on LinkedIn, there is even more reason to be active in this business community. If you have more friends and build better relationships with them on LinkedIn, then it is more likely your content will get more shares and be featured on LinkedIn today. One way to be active is to join groups and post messages there, like our Today LinkedIn launched a new news aggregation and curation service called What does the launch of LinkedIn Today mean for marketers? Inbound Marketers LinkedIn Group You should be publishing not advertising. . Here is a short video from the company explaining what it is. You should be active on LinkedIn. Many other websites automatically curate news based on what your friends have liked, shared or voted such as Reddit, Digg, Facebook and tons more. So the story here is not the technology, but the fact that this type of service is now available on LinkedIn, making it extremely relevant for B2B marketers. LinkedIn Marketing LinkedIn today is yet another service that gives inbound marketers an advantage. Rather than buying ads people ignore, you want to be the content that is showing up on the homepage and being promoted by LinkedIn members. The best way to do this is to start a blog and be your own publisher. In fact, I’m hoping that this article gets featured on LinkedIn today because all of you share it on LinkedIn. ). If you are not using HubSpot for marketing, you’ll have to figure out how to add the new button to your blog, maybe contact a web developer, etc. Either way, you need to do it! Having these buttons on your content makes it much more likely your website visitors will share the content with their networks and your company will get more attention on LinkedIn. Note to customers: There is a checkbox in blog options to turn it on or off, very easy – if you have any trouble, just call support at 888-HubSpot LinkedIn is a huge social network, has a strong following and usage among b2b companies and is the largest business / career focused community in the world. If you sell to other businesses, or even to individual business people, you need to know what you should do to get the most out of LinkedIn Today. Here are some of the key tips for marketers: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
You may remember Dinesh Mongia as the left-handed middle-order batsman who played 57 ODIs and a lone Test match for India but couldn’t make much of an impact even though he was part of the 2003 World Cup squad under Sourav Ganguly.The Chandigarh-born batsman got quite a long rope in the 50-over format between 2001 and 2007 but he couldn’t produce the consistent results and was later replaced by younger and fitter players.During his 6-year career Mongia produced one big score of 159 (vs Zimbabwe in Guwahati) along with a few scores of significance here and there.But one of Mongia’s knocks in particular stands out, not because he produced something special but because he became a part of history. Something so unique that the moment can never be taken away from him no matter what he did prior or after that particular knock against Australia in 2006. Dinesh Mongia scored 63 not out in India’s unsuccessful run chase (Reuters Photo)Mongia became the batsman who scored the 1000000th run in one-day international cricket on September 22, 2006. The one-millionth run was scored exactly 35 years after the first-ever ODI was played between Australia and England at the Melbourne Cricket Ground in January, 1971.The match in question here was the 6th ODI of the DLF Cup between India and Australia.The Aussies won the toss and elected to bat first but a superb bowling performance from Rahul Dravid’s team saw them getting bowled out for 213 at Kuala Lumpur, Malaysia. Before this game, ODIs had witnessed 999,735 runs so Australia’s score brought the total to 999,48 runs.advertisementMatthew Hayden top-scored with 54 while Brad Haddin made 46 as the rest of the batsman struggled against the likes of RP Singh, Ajit Agarkar and company.In reply, India struggled big time as openers Virender Sehwag and Sachin Tendulkar failed to provide a strong start.Mohammed Kaif and Dravid also struggled to get going which brought Mongia to the crease with the Men in Blue struggling at 47 for 3.Mogia placed the fifth ball of the 14th over towards fine-leg for a single which brought the ODI runs tally to 999,999 runs.He then defended four balls from Stuart Clark before scoring a streaky boundary between the wicketkeeper and first slip to become the batsman to score the millionth run in one-day cricket.Mongia made a valiant 63 not out but kept losing partners at the other end. His knock took India close to the target but they eventually fell short by 18 runs, getting bowled out for 195.It took just 35 years for the millionth run to be scored in the 50-over format whereas the longest format had to wait for 109 years to achieve the feat. Former Australia captain Allan Border was the one to score the millionth run in Test cricket on October 19, 1986.
Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Well, here’s the thing: your customers probably are on social media. Can any B2B company make the case that its target audience isn’t on LinkedIn? Are there B2C companies without potential customers on Facebook? I guess it’s possible , but it certainly won’t stay that way for long. 79% of US adults use social media (if you were tuning into our webinar with Facebook today, you would have heard that very stat)! And eMarketer predicts there will be 1.43 billion worldwide social media users in 2012 . Wow.But this blog post isn’t an attempt to convince you that your future customers are using social media. It’s an attempt to convince you that there are many other reasons why social media is a crucial component of a well-rounded inbound marketing strategy — and they have nothing to do with “engaging” with your target audience.So let’s pretend that your customers aren’t on social media, or that you work for someone who thinks they aren’t and, as such, doesn’t see the point in investing in a social media marketing program . We all know how hard it is to convince non-believers of the importance of social media, so this post will serve as your guide for having that conversation. Here’s how you can make the case for social media marketing to your boss — even if he or she doesn’t believe your target audience is using social media! 1) Social Media Activity Impacts Your Organic Search Presence If you’re investing in content creation, it would be a shame not to get it any visibility in organic search. Social media plays a bigger role in the visibility of web pages in search engines every day. In fact, Google even started to incorporate Google+ status updates into its search engine results; we’ve even written an entire blog post about how to use Google+ to gain better visibility in search engines !Turns out, search engines take cues from social media activities — like when someone shares content from your website on Twitter, for example — to determine the relevancy and authority of your site. So the more people that “vote” for your content on social media, the better your search engine visibility becomes. Give them the chance to vote for it by publishing blog posts, ebooks, buying guides, case studies, testimonials, and other interesting content to your social media accounts, and reap the benefits of better search engine rankings as a result. 2) You’ll Have More Control Over Your Online Image Speaking of search engine rankings, maintaining an active social media presence for your brand lets you dominate the SERPs in another way, and to meet another end — a better reputation (or at least the appearance of one). Let’s say someone hears about your company and is curious about who you are; what you’re like; and whether you’re generally “good people.” If someone conducted a Google search on you right now, what would come up? Here’s what comes up for HubSpot , for example: Originally published Apr 26, 2012 9:00:00 AM, updated February 01 2017 Notice all those orange call-outs? Those are some of HubSpot’s social media accounts, and they appear in the top 10 results for a HubSpot query. That’s because these sites have a lot of clout with search engines, and the results are typically relevant for someone trying to learn more about a company or brand name. That also means, however, that a big review site like Yelp! (have you ever performed a search for a restaurant, for example?) is very likely to come up as another relevant, high authority site. In fact, Socialnomics reports that 25% of big brands’ search results return content from things like review sites and blogs. Wouldn’t you rather leverage the power of big social media sites like Facebook, Twitter, Google+, YouTube, Flickr, LinkedIn, etc. that you manage over third-party review sites over which you have little control? Plus, the appearance of your social media accounts will only give interested searchers access to more of your great content! 3) User-Generated Content is More Critical Than Ever Before Which brings us to user-generated content. According to eMarketer, 65% of users ages 18-24 consulted the information they found about brands on social networks when making a purchasing decision , and a whopping 2/3 of consumers use search engines when researching a purchasing decision according to eConsultancy. Sounds like there’s a good chance your audience is part of one of those groups. Social media is a great way to get that user-generated content you need out on social networks and in search engines to an audience who clearly cares about it. 4) You’ll Gain Industry Clout Okay, let’s say your customers really aren’t part of the 2/3 of consumers that care about what they read about you in search engines, and they’re not part of the 65% of millennials who care about your social media presence. There are still your colleagues, thought leaders, conference organizers, future employees, potential business partners, journalists, and marketing & PR professionals using social media on a daily basis. These power players expect to not only find you, but also learn from and communicate with you using social media. And frankly, you should expect the same from them!Use social media to make connections that could help your business, learn from people, get selected for speaking opportunities, find sponsors for your events, etc. Your activity in social media will give you the clout and visibility you need to get identified and selected for important opportunities — especially if your competitors haven’t jumped on the social media bandwagon yet. 5) Other Companies’ Customers Are on Social Media Speaking of identifying new opportunities … other companies’ customers are on social media. Could any of those business’ product or service offerings overlap with yours? Or perhaps their audience opens up another part of the market you haven’t tapped yet. It would certainly behoove you to get visibility with these companies and their networks on social media. Share their content, build relationships by interacting with them, create great content that speaks to these companies and their audiences — this will get you exposure to a whole new audience that could yield new partnerships, gain you referral business, and open up a new audience to whom you could sell!For example, let’s pretend HubSpot’s audience isn’t on social media (hah). But there are a ton of marketing agencies who have clients who would benefit from some marketing software ! If we are active on social media and engaging with those marketing agencies — sharing their content, publishing content they would like to share with their audience, and having conversations with their fans and followers — we could build a mutually beneficial relationship with the agencies, get more referral business, and tap into a whole new audience at the same time. 6) Social Media Helps Expand Your Overall Reach The agency instance we just described above is also an example of using social media to expand your overall reach . Let’s break down the importance of reach for your business in more detail, though, and explain how social media helps you achieve it.Reach is the concept that all of your fans and followers have their own fans and followers. So if one of your Twitter followers has 100 followers, shares one of your tweets with a link to your blog post in it with her 100 followers, the reach of that tweet and blog post has expanded to those 100 people — many of who don’t know you yet. So even if that one Twitter follower of yours isn’t part of your target audience, there’s a chance one of the 100 people she shared your content with are.There’s another benefit to having wide social media reach. Remember in the beginning of this post when we talked about how important social media was for your organic search presence? That’s exactly why you need a ton of social reach; even if your social media followers never convert into customers , they can still share your content and amplify how many other people see that content — an indicator to search engines that you’re important enough to rank in the top of the SERPs.This is why we at HubSpot encourage employees to be active on social media — it helps us expand our reach! Because we celebrate employees using social media, more of them tweet out our content (like this blog post, for example!) and thousands of people that aren’t HubSpot’s fans and followers yet get access to our content. In this way, every single employee of yours has the potential to bring their own book of business — even if they’re not in sales or marketing. 7) It May Cost Less to Generate Customers on Social Media One way you should be measuring the effectiveness of your marketing is based on the cost to acquire leads and customers, and how much those leads and customer are worth to your business. While this may not be the case for every business, the following scenario is an important one to consider.Let’s say your social media investment only generates 1 new customer per month. Take some time to look at the cost associated with generating that one new customer compared to other marketing channels. Your cost of customer acquisition (COCA) for email marketing , for example, may be much higher than your COCA for social media — email marketing might require expensive software, more staff to manage it, and content creation man hours while your social media marketing program could be executable with no software investment and just a couple dedicated man hours per week.Email marketing may generate more customers than social media marketing; you need to solve for both volume and efficiency, so both would still be crucial components of your marketing strategy. But this is why social media often gets a bad rap. Marketers often focus on fluffy engagement metrics like comments and likes, and neglect to consider the end goal of all of their marketing efforts — customer acquisition. 8) Social Media Amplifies the Effectiveness of Your Other Marketing Efforts Even if you don’t rely on social media solely to generate leads and customers, using it will help your other marketing initiatives be more effective. In fact, social media helps just about everything: organic search, email marketing, blogging, even online and offline events. For example, you can add social sharing buttons to your emails and blog posts to encourage content sharing and expand your reach. Or you could use social media to generate buzz for an in-person event — it’s common for live events (and webinars, too!) to make use of a hashtag to encourage participation and get more people talking about your company and your content.We’ve written an entire post about how to integrate your marketing if you’re interested in learning more about the tactics, but it’s no coincidence that social media makes quite a few appearances on that list. 9) By the Time You’re Ready, It Might Be Too Late Okay, maybe you’re not ready to use social media today. But it would be short-sighted to think your audience will never be on social media (see Sarah Palin’s predicament to the right), or that you won’t want to use it more actively in the future. That’s why it’s a good idea to secure your social media account names now, and have enough activity on those accounts so that emerging businesses with the same name can’t petition the social networks to take over your name. Or worse — claim the name before you had the chance to grab it. 10) Your “Irrelevant” Social Media Audience Could Turn Into Your Target Audience People change, man. The audience you build on social media will go through several career changes, industry shifts, acquire new hobbies, make new friends, change religions or political leanings, have children, get divorced, retire … you get the point.Alternately, you could change. Your business may expand product and service offerings, identify an opportunity in an emerging industry, or maybe you’re just so good at your job that you nurture your social media leads into wanting your product or service.In any event, if even one of these changes takes place, wouldn’t it be great to already have your social media audience built instead of starting from scratch? If baking soda was invented in 2012, Arm & Hammer would be glad to have a social media following beyond just bakers, as people have discovered that it can be used for many other applications — from science experiments, to personal hygiene, to cleaning, and more. Why do you think it’s important to be on social media, regardless of how much of your target audience is? Image credit: Elsie esq. Social Media Marketing Topics:
Originally published Aug 23, 2012 4:30:00 PM, updated February 01 2017 Topics: How important is mobile optimization to your ecommerce website? If going mobile isn’t already one of your priorities this year, you might want to clear some space in your strategy for it. The following infographic, brought to us by the folks over at digital marketing technology company Monetate, highlights the impressive growth in traffic (103%!) from smartphones to leading ecommerce websites over the past year.The infographic also calls attention to the battle for smartphone supremacy between Android and iPhone devices, both of which represent the most growth in smartphone-driven traffic to ecommerce sites. Furthermore, the graphic analyzes the various shopping activities of smartphone users as well as the mobile marketing tactics currently being used by marketers, with website mobile optimization topping the list at 46%, followed closely by mobile apps (45%), and trailed by mobile email optimization at 35%. Check it out!(Click infographic to enlarge.)How are you leveraging mobile marketing for your ecommerce business? Have you noticed an increase in traffic from smartphones in the last year? E-Commerce Websites Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Google Ads Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack This past February, Google AdWords released new Enhanced Campaigns in a bid to dramatically simplify the work needed to build, manage, and measure the impact of mobile search advertising campaigns. And on July 22nd, all AdWords accounts will be upgraded to reflect these new formats. Are you ready?If you’re on the “no” end of the spectrum, I’m going explain everything you need to know to get started with Enhanced Campaigns, and how to actually create your own mobile ad campaigns. And if you want even more about how to make paid search work for you — or you’re interested in understanding more of the changes Google has planned — register for our free webinar with HubSpot on June 6th.Understanding User ContextFirst, I need to explain an important mobile search concept known as user context. If you do PPC or SEO, then you already know that search marketing is so powerful because it lets you connect with people who are searching for the keywords that are relevant to your business.What you might not know is that, depending on the time, location and device a keyword search was executed, two users might be looking for completely different things even though they’re searching using the exact same keyword.As an example, consider User A in the figure below. He’s at home, on his laptop, at lunchtime. So when he searches for “pizza,” he’s really looking for lunch specials from pizza places with delivery options.Contrast that with User B, who is on her phone, downtown, in the evening. She’s probably looking for directions to a nearby pizza restaurant that sells pizza by the slice.User context is defined as the time, location and device a search originates from. It matters because understanding user context will help you run more profitable AdWords campaigns. Here’s how:You Can Create Better Ads: By understanding a user’s context, you can better understand a searcher’s needs and then make your ad copy reflect that. Notice how the ad for User B features a click-to-call button and directions to the store since she’s on a mobile phone, whereas the ad for User A calls out lunch specials and delivery options since he’s at home at lunch time.You Can Bid Smarter for Clicks: User context can determine if a searcher is likely to be a good customer or not. For example, if you’re a restaurant, then you’re more likely to value mobile traffic on nights and weekends nearby your location. Whereas a B2B software company might instead value desktop search traffic originating from countries where they do business, during business hours, on weekdays. By being able to segment clicks by user context, you can be pickier and only pay for clicks that are more likely to convert into customers.Now that we know what user context is and why it matters, let’s look at how we can optimize our AdWords campaigns to run more compelling ads and improve ROI.Bidding Options in Enhanced CampaignsUsing AdWords Enhanced Campaigns, you can adjust your bids based on the time, location, and device a search originated from.Here’s what that looks like in AdWords. Just go to your campaign Settings tab and look for the Locations, Schedule, and Devices tabs:Location-Based Bidding OptionsSay your business is based in the U.S., but you sell to both Canada and the U.S. But for whatever reason, suppose that clicks from Canada convert at a lower rate compared to clicks from the U.S. To optimize your bids, you could just apply location-based bidding as shown below, in which I’ve bid less on clicks from Canada by 30%!Using geographic bid manipulation vectors, you can bid more or less on clicks from any location by whatever you want, within a range of +300% to -100%.Or, suppose your restaurant does great with searches executed within a one-mile radius of your restaurant, does okay with clicks within a two-mile radius of the restaurant, and does not-so-great for clicks within a five-mile radius. In this case, you could bid more aggressively for the closer searches (which are more valuable to your business) and less for the clicks from farther away (which are less valuable).Time-Based Bidding OptionsWith enhanced campaigns, it’s super easy to bid more or less based on time of day and day of the week. In the following illustration, look how I’ve bid more on weekday traffic during business hours by 30%, and bid less on weekend traffic by 50% (for example, if the office is closed).Again, you have complete flexibility to choose whatever time bid adjustment factors that makes the most sense for your business.Mobile Device-Based Bidding OptionsEnhanced campaigns make it easy to bid more or less for traffic originating from mobile devices. For example, if your business is one that takes orders over the phone, chances are that mobile searches are worth way more for your business. In the illustration below, you can see how I’ve adjusted mobile bids down by 10%.Smarter, User Context-Aware AdsEnhanced Campaigns offers smarter, user-context aware ads so you can display different ads depending on the context of where the search originated. For example, if you’d like to display a different ad for searches originating from mobile devices, just check the box that reads “Mobile Preferred Ad,” as illustrated here:At this point, it’s worth pointing out that although many of these advertising features were previously available, they were rarely used because they were too hard to implement — you had to create a separate ad campaign for every possible combination of time, location, and device. Also, note that in Enhanced Campaigns, tablet traffic is considered to be desktop traffic, since most tablet searches are replacements for searches that would have otherwise originated from a computer at home.With Enhanced Campaigns, you can be very precise with your ads and bids all within a single ad campaign. The new organization makes a lot of sense for most advertisers and is a much more scalable way to build and manage your PPC campaigns. For more information on user context and Enhanced Campaigns, check out my recent interview with the global head of mobile search ads at Google, and register for our free webinar with HubSpot on June 6. This is a guest post written by Larry Kim. Larry is the founder and CTO of WordStream, provider of the 20 Minute PPC Work Week and the AdWords Grader. You can follow him on Twitter and Google+. Originally published Jun 5, 2013 11:30:00 AM, updated February 01 2017